Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Revvim CEO Matt LeBaron on unlocking value in your existing ad campaigns
What if the biggest source of new marketing budget this year isn't a new line item from your CFO — but millions of dollars already sitting trapped inside the Google Ads campaigns you're running right now?
Agility here isn't just reacting faster to the market. It's having the intelligence to anticipate and act on opportunities inside a live auction, thousands of times a second — without losing the thread of your larger strategy.
Today, we're going to talk about:
- The difference between AI that writes your ad copy and AI that autonomously makes financial decisions on your behalf.
- How to fund…
The skinny
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