Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Mere Effort Effect in Consumer Behavior
Why do consumers value products more when they have to work for them? In this episode, we explore the 'Mere Effort Effect' — a psychological bias where the amount of effort invested in an activity determines the value people place on its outcome. We look at specific cases from IKEA’s flat-pack furniture model to the rise of 'slow fashion' and DIY beauty kits, examining how friction can actually drive loyalty and perceived quality. Lucas and Luna break down why removing every obstacle isn't always the best strategy for marketers, using concrete examples like craft beer…
The skinny
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