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Heart-Led Business Unveiled with Kim Ades · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let's go.
• 0:31
  Speaker: Let your heart guide your business journey.
• 0:36
  Tom Jackobs: Welcome, heart-led heroes.
• 0:37
  Tom Jackobs: Today we're thrilled to have Kim Ades.
• 0:40
  Tom Jackobs: She's adding a sprinkle of magic to the coaching world as the visionary behind frame of mind coaching and journal engine software.
• 0:48
  Tom Jackobs: Kim is on a mission to illuminate blind spots and cultivate clarity.
• 0:53
  Tom Jackobs: With a heart as expansive as her entrepreneurial spirit and the wisdom of a mom of five, she'll share her journey of leading with love and purpose.
• 1:02
  Tom Jackobs: So get ready to be inspired on the heart-led business show.
• 1:06
  Tom Jackobs: Kim, welcome to the show.
• 1:07
  Kim Ades: Thank you so much for having me.
• 1:09
  Kim Ades: I'm really delighted to be here today.
• 1:11
  Tom Jackobs: Yes I'm really excited too to help the audience with some of those blind spots that they're seeing in their business.
• 1:18
  Tom Jackobs: 'cause I know that's a lot of what you do to help.
• 1:21
  Tom Jackobs: So I'm really excited to go into that your story and definitely how they can implement some of the stuff that you've implemented.
• 1:28
  Tom Jackobs: But before we do that, the first question I always like to ask is, what's your definition of a heart-led business?
• 1:35
  Kim Ades: For me, a heart-led business is when the owner is running a business that they would run without an income.
• 1:44
  Kim Ades: In that w ords, they would do it regardless of money.
• 1:47
  Kim Ades: So if I retired tomorrow or if I sold my business.
• 1:51
  Kim Ades: What would I do?
• 1:51
  Kim Ades: I would still be doing this because it's like I'm so drawn and pulled to it, I can't not do it.
• 1:59
  Kim Ades: So that is my definition of a heart-led business.
• 2:02
  Tom Jackobs: I love that definition too, because it, that really does describe a lot of the heart-led business owners that I speak to is that, I would do the and to be fair, a lot of'em do it for free anyway in terms of how they're charging.
• 2:16
  Kim Ades: Yes.
• 2:16
  Tom Jackobs: Like.
• 2:16
  Tom Jackobs: That's
• 2:17
  Kim Ades: a whole different story.
• 2:18
  Tom Jackobs: Yeah.
• 2:19
  Tom Jackobs: And that's really the crux of the program too of the show is to help people realize that you can still make a profit and still be heart-led doing it.
• 2:29
  Kim Ades: Of course.
• 2:29
  Kim Ades: And I think that when you do make a profit you can be more heart-led.
• 2:34
  Tom Jackobs: Yeah.
• 2:35
  Tom Jackobs: It becomes easier, right?
• 2:37
  Tom Jackobs: Yeah.
• 2:37
  Kim Ades: Absolutely.
• 2:38
  Tom Jackobs: So tell us a little bit about your business and what makes it heart-led.
• 2:42
  Kim Ades: So I am the president and founder of an executive coaching company called Frame of Mind Coaching, and we have been coaching leaders or what we call the highly driven population for the almost 21 years.
• 2:56
  Tom Jackobs: Oh wow.
• 2:56
  Kim Ades: we have a very unique approach and philosophy around coaching.
• 3:02
  Kim Ades: And so one of the things that we do is we go very quickly with our clients.
• 3:06
  Kim Ades: So we coach people who tend to be impatient and want results quickly, and we go very deep and it's a very intimate experience.
• 3:16
  Kim Ades: And so what happens is we usually start with a 10 week coaching period.
• 3:21
  Kim Ades: We have a call every week.
• 3:24
  Kim Ades: We record every call so that our clients can listen to the recordings, and they're expected to listen to the recordings so that they can hear how they show up, what they say, the stories they tell, et cetera.
• 3:35
  Kim Ades: But then in between every call we ask them to journal in a private and secure online journal.
• 3:42
  Kim Ades: Every single day, even on the weekends with their coach.
• 3:46
  Kim Ades: So what is at the beginning of the week, we give them a journaling question or a journaling prompt, and they journal and every time they journal, which is daily, their coach is on the other side of that journal.
• 3:58
  Kim Ades: Asking more questions, providing coaching, encouragement, challenging them, sometimes reminding them of their goals, et cetera, et cetera.
• 4:06
  Kim Ades: So imagine working with somebody on a daily basis to help you get to where you want to go.
• 4:12
  Kim Ades: That's not really common in the coaching industry at all, but I think of it like, Hey, imagine you're an Olympic athlete.
• 4:21
  Kim Ades: How much time are you spending with your coach?
• 4:24
  Kim Ades: Every waking moment of every day, right?
• 4:26
  Tom Jackobs: Yeah.
• 4:27
  Kim Ades: When we think about coaches in the business world or the executive world, is there anything that closely resembles that level of coaching?
• 4:40
  Kim Ades: And there isn't?
• 4:41
  Kim Ades: And this is as close as it gets.
• 4:43
  Tom Jackobs: Yeah.
• 4:45
  Tom Jackobs: Oh, that's amazing.
• 4:46
  Tom Jackobs: And so 21 years of being in business, what got you into that business in the first place?
• 4:53
  Kim Ades: Things got me into the business.
• 4:55
  Kim Ades: Maybe more than two, but let's start with two.
• 4:57
  Kim Ades: I'm a bit of a serial entrepreneur, so before I owned this business, I owned another business and we used to build simulation based assessments.
• 5:07
  Kim Ades: And the purpose of assessments was to help companies make better hiring decisions.
• 5:11
  Kim Ades: Keep in mind, that was like 30 years ago when simulations weren't even technologically.
• 5:19
  Kim Ades: At the place they are now, right?
• 5:21
  Kim Ades: Like we were
• 5:21
  Tom Jackobs: yeah.
• 5:22
  Kim Ades: bleeding edge of technology and it was pretty bad at the time, but we were still on the forefront.
• 5:28
  Kim Ades: And so we learned a lot about what differentiates top performers from other people.
• 5:33
  Kim Ades: And one might think it's, their experience, their education, their level of intelligence.
• 5:39
  Kim Ades: Whatever their personality and none of that is accurate.
• 5:43
  Kim Ades: What we discovered was that there was one key difference between top performers and other people, and that was their degree of emotional resilience, not only their resilience, but their ability to take an adverse experience, so something goes bad.
• 5:59
  Kim Ades: They not only get up fast they recover quickly, but then they leverage that negative experience in some kind of way.
• 6:06
  Kim Ades: And so it was one piece of information that was
• 6:09
  Tom Jackobs: very valuable.
• 6:10
  Tom Jackobs: Yeah.
• 6:10
  Kim Ades: But I sold my business after 10 years of running it and I got recruited within a few weeks to work for a coaching company here in Toronto as their VP of marketing.
• 6:22
  Kim Ades: And I got to observe how they coach.
• 6:26
  Kim Ades: And my mind, I felt like they were missing some key components and they were getting it wrong, and I thought I could do a better job.
• 6:36
  Kim Ades: So that's when, and besides, once you're an entrepreneur, it's really hard to work for someone else.
• 6:41
  Tom Jackobs: Oh, of course.
• 6:42
  Kim Ades: I lasted like eight and a half months and
• 6:45
  Tom Jackobs: Oh, wow.
• 6:46
  Tom Jackobs: That's long.
• 6:47
  Kim Ades: As long we agreed to part ways and I was so relieved.
• 6:51
  Kim Ades: But then I said, I am going to try this on my own.
• 6:54
  Kim Ades: And that's when I started framing my coaching.
• 6:58
  Tom Jackobs: That's great.
• 6:59
  Tom Jackobs: What a journey, and I'm sure like that the journaling that you have, your your clients go through really touches to their heart as well.
• 7:09
  Tom Jackobs: Does it not?
• 7:11
  Kim Ades: I Absolutely.
• 7:12
  Kim Ades: So when we look at the this combination that I'm talking about, the emotional resilience component and my observation of how other coaches did their work.
• 7:23
  Kim Ades: What I realized is that what we really need to do is people by and large know what to do, but they're not doing it.
• 7:31
  Kim Ades: And the question is why?
• 7:32
  Kim Ades: What's actually getting in the way?
• 7:35
  Kim Ades: Let's take weight loss as an example.
• 7:37
  Kim Ades: Most people know what their supposed to do.
• 7:39
  Kim Ades: And they do it for a period of time, but for some reason they can't seem to do it consistently.
• 7:44
  Kim Ades: And the question is, how come what's actually blocking that progress?
• 7:49
  Kim Ades: And it has to do with the way they think, the way they see the world, the way they see themselves, what beliefs they have, and where those beliefs come from.
• 7:56
  Kim Ades: It has to do with their brain and the wiring of their brain.
• 8:00
  Kim Ades: And so it, a great coach doesn't just.
• 8:03
  Kim Ades: Hold someone accountable and make sure they're doing all the things that they need to do.
• 8:07
  Kim Ades: A great coach really gets to the root of that problem and re helps the person rewire the brain right?
• 8:14
  Kim Ades: so I said my mind, I need to understand how this person thinks and how their thinking impacts everything they don't do, and how they do everything and understand where their thinking is leading them astray.
• 8:32
  Kim Ades: And just help them make some small corrections point them back in the right direction.
• 8:38
  Kim Ades: I don't need to manage their actions.
• 8:40
  Kim Ades: I don't need to hold them accountable.
• 8:42
  Kim Ades: I don't need to make sure they do all the things they need to do.
• 8:45
  Kim Ades: They don't need a babysitter, especially people who are very highly driven.
• 8:50
  Kim Ades: Already.
• 8:51
  Kim Ades: action takers, Yeah.
• 8:53
  Kim Ades: But they all have blind spots.
• 8:55
  Kim Ades: We talked about that, right?
• 8:56
  Kim Ades: They all have blind
• 8:57
  Tom Jackobs: spot.
• 8:58
  Kim Ades: And those blind spots.
• 9:00
  Kim Ades: Play havoc with them and that's their plans, goals, dreams.
• 9:05
  Kim Ades: And my job is to understand where their thinking creates mess for them.
• 9:11
  Kim Ades: And help them clean it up.
• 9:13
  Tom Jackobs: Yeah.
• 9:14
  Tom Jackobs: And that and so by getting them to journal on a regular basis, now you're able to see their patterns.
• 9:20
  Tom Jackobs: Is that the philosophy?
• 9:22
  Tom Jackobs: Yeah.
• 9:22
  Kim Ades: We see their patterns, we see their storylines, we see their values, we see their beliefs.
• 9:28
  Kim Ades: We see how they operate on a day-to-day basis.
• 9:31
  Kim Ades: We see what bugs them, what lights them up.
• 9:33
  Kim Ades: We see where they feel self-doubt and fear and worry and shame.
• 9:38
  Kim Ades: We see it all.
• 9:40
  Tom Jackobs: Yeah.
• 9:41
  Tom Jackobs: Oh, wow.
• 9:41
  Tom Jackobs: That's that's powerful too because like you said, a lot of the high performers.
• 9:47
  Tom Jackobs: They're already performing at a high level as what everybody would see from the outside.
• 9:51
  Tom Jackobs: But of course we feel, and I would put myself in that category of high performer as well, and serial entrepreneur like yourself, that we don't know what we don't know.
• 10:02
  Tom Jackobs: And by having somebody have us doing that activity on a regular basis will help us now see what those blind spots are and be able to correct those.
• 10:12
  Kim Ades: It is extremely powerful very high impact, and the coaches there by your side every single day, and that's not something we see in the coaching world.
• 10:23
  Kim Ades: It's unprecedented.
• 10:25
  Kim Ades: And it's extremely effective for working with those highly driven individuals.
• 10:30
  Kim Ades: Who are tired of being stuck in the same place, or who are tired of bumping into the same challenges over and over again, and they may not even realize it because what we discover is that people tend to create the same situations over and over again.
• 10:45
  Kim Ades: In different outfits, right?
• 10:47
  Tom Jackobs: Yeah.
• 10:47
  Tom Jackobs: You look.
• 10:47
  Kim Ades: a little different, but essentially there's a same through line between them.
• 10:52
  Tom Jackobs: Yeah, absolutely.
• 10:54
  Tom Jackobs: So when you were first starting the company, what was the thought process in terms of how you're going to be helping the, your ideal customer and how is that kind of coming from your heart to theirs to actually build a business?
• 11:10
  Tom Jackobs: So
• 11:10
  Kim Ades: for me, when I first started, I had a lot of fear.
• 11:13
  Kim Ades: Like any business owner.
• 11:15
  Kim Ades: And my greatest fear was that I didn't wanna be an insignificant coach.
• 11:19
  Kim Ades: Like I didn't wanna be a coach who had no impact or who didn't matter, who didn't make a difference.
• 11:25
  Kim Ades: Who left a lifelong imprint.
• 11:27
  Kim Ades: About it exactly that way, and I thought how do I do that?
• 11:31
  Kim Ades: How exactly do I do that?
• 11:34
  Kim Ades: When we get on the phone on a weekly basis, like how do I know exactly what to talk about and how do I have a rich conversation that delivers a ton of value?
• 11:46
  Kim Ades: So my entire thinking was not how do I build a business?
• 11:50
  Kim Ades: At the time, my entire focus was on how do I deliver mind blowing, outstanding top grade coaching?
• 11:59
  Kim Ades: How do I do that?
• 12:01
  Tom Jackobs: Yeah.
• 12:02
  Kim Ades: And so in for me, I thought I need to get inside their heads.
• 12:05
  Kim Ades: I need to see what they tell themselves all day, every day.
• 12:10
  Kim Ades: I need to hear the dialogue that's running on in their minds.
• 12:13
  Kim Ades: I need to see how they see the world.
• 12:16
  Kim Ades: I need to see how they interact with others.
• 12:18
  Kim Ades: I need to see the quality and style of their relationships.
• 12:22
  Kim Ades: I need to know them very well.
• 12:24
  Kim Ades: And if I don't know them very well, how could I possibly coach them?
• 12:28
  Tom Jackobs: Yeah.
• 12:28
  Kim Ades: And so my obsession from the get go and until today is how do we deliver coaching that is absolutely top tier.
• 12:39
  Tom Jackobs: Yeah.
• 12:39
  Kim Ades: And when you focus on that, the rest falls into place.
• 12:43
  Tom Jackobs: Yeah.
• 12:44
  Tom Jackobs: Obviously I've talked to lots and lots of coaches as well, and for many of'em the first thought is how can I create a business to provide an income for myself and
• 12:54
  Kim Ades: yeah, that wasn't my first thought.
• 12:56
  Tom Jackobs: Yeah, clearly not.
• 12:59
  Tom Jackobs: And you can see, and I can always see the difference as well, between the businesses and maybe that, that coaching company that you lasted eight and a half months with, which is probably more than I would've lasted,
• 13:10
  Kim Ades: Yeah.
• 13:11
  Tom Jackobs: You, were you seeing some of that in, in terms of the profit first and then let's talk about the people or were, was there,
• 13:20
  Kim Ades: like
• 13:21
  Tom Jackobs: yeah.
• 13:21
  Kim Ades: their whole way of operating just rub me the wrong way.
• 13:25
  Kim Ades: You could say,
• 13:26
  Tom Jackobs: Okay.
• 13:27
  Kim Ades: an
• 13:27
  Tom Jackobs: Yeah.
• 13:27
  Kim Ades: a sales team and there's, each person on the sales team was expected to make a hundred cold calls a day, and if they only made 80 cold calls, then they had to do 20 pushups.
• 13:37
  Kim Ades: And that just wasn't my style of leadership at all.
• 13:42
  Kim Ades: Another example was that their whole entire, coaching model was based on accountability.
• 13:49
  Kim Ades: Again, I thought, people do know what to do, why aren't they doing it?
• 13:53
  Kim Ades: And
• 13:53
  Tom Jackobs: Yeah.
• 13:54
  Kim Ades: personally, like I felt, two things I felt like as a client, the last thing I wanna do is answer to somebody else.
• 14:02
  Kim Ades: And
• 14:02
  Tom Jackobs: then the other
• 14:03
  Kim Ades: thing I felt was if I were a coach, the last thing I would wanna do is hold somebody accountable.
• 14:08
  Kim Ades: That just doesn't a whole lot of fun.
• 14:10
  Tom Jackobs: Yeah.
• 14:11
  Kim Ades: It doesn't sound inspiring.
• 14:13
  Kim Ades: It's not a growth model.
• 14:14
  Kim Ades: It's not anything.
• 14:16
  Kim Ades: And
• 14:16
  Tom Jackobs: yeah.
• 14:16
  Kim Ades: just felt something's missing here.
• 14:18
  Kim Ades: Like they're missing the point.
• 14:20
  Kim Ades: And the point is that people hold themselves back and the question is, why?
• 14:24
  Kim Ades: How, what's the function here?
• 14:26
  Kim Ades: How do we get to that?
• 14:27
  Kim Ades: And how do we help them mo move out of their own way?
• 14:31
  Tom Jackobs: Yeah.
• 14:31
  Tom Jackobs: And that's what
• 14:31
  Kim Ades: really happened for me.
• 14:33
  Tom Jackobs: Okay.
• 14:33
  Tom Jackobs: Yeah.
• 14:34
  Kim Ades: Going back to the how do I make money outta this?
• 14:37
  Kim Ades: When I first started coaching, again, I was terrified.
• 14:41
  Kim Ades: I had a couple of fears.
• 14:43
  Kim Ades: Fear number one was.
• 14:45
  Kim Ades: What am I gonna talk to somebody about for a whole hour?
• 14:47
  Kim Ades: That's way too long.
• 14:49
  Kim Ades: Like how are we gonna make that time go by?
• 14:52
  Kim Ades: And so from the get go I said, okay, I'm gonna coach a group of people.
• 14:56
  Kim Ades: And then if everybody talks for five or 10 minutes, then the hour will pass.
• 15:01
  Kim Ades: I had that strategy in mind.
• 15:03
  Kim Ades: The second thing that I was terrified about was that the industry I was involved with, based on my previous business, was the real estate industry.
• 15:14
  Kim Ades: That's where I hung out.
• 15:15
  Kim Ades: And so when you launch a business, you wanna go back to your network and leverage the people you know.
• 15:21
  Kim Ades: And
• 15:22
  Tom Jackobs: Yep.
• 15:22
  Kim Ades: I offered coaching to real estate professionals, but I wasn't a real estate professional, and I thought, what if they asked me real estate questions and I don't know how to answer those questions.
• 15:33
  Kim Ades: And so I found a guy to co-coach with me.
• 15:38
  Kim Ades: so here was the deal.
• 15:39
  Kim Ades: I, because I never coached anybody before I ran what's called a pilot, right?
• 15:44
  Kim Ades: A pilot.
• 15:44
  Tom Jackobs: Okay.
• 15:45
  Tom Jackobs: Yeah.
• 15:45
  Kim Ades: I decided to run a 10 week pilot.
• 15:49
  Kim Ades: I had five people in the pilot.
• 15:51
  Kim Ades: I charged them each$100 for
• 15:54
  Tom Jackobs: Wow.
• 15:54
  Tom Jackobs: those 10 weeks..
• 15:55
  Kim Ades: because
• 15:55
  Tom Jackobs: my gosh.
• 15:56
  Tom Jackobs: I wanted some.
• 15:56
  Kim Ades: level of skin in the game.
• 15:58
  Tom Jackobs: Sure.
• 15:59
  Kim Ades: On top of that, I hired this guy to co-coach with me, and I paid him a thousand dollars to do that, so
• 16:07
  Tom Jackobs: hmm
• 16:07
  Kim Ades: to do the math.
• 16:09
  Tom Jackobs: Yeah.
• 16:09
  Tom Jackobs: You lost 500.
• 16:10
  Kim Ades: I lost$500 in order to learn the lay of the land
• 16:14
  Tom Jackobs: Yeah.
• 16:15
  Tom Jackobs: That's pretty good investment then.
• 16:16
  Kim Ades: Yeah.
• 16:17
  Kim Ades: What I discovered after that, I thought it's it's a, it's an inexpensive degree right there.
• 16:22
  Tom Jackobs: Yeah.
• 16:23
  Tom Jackobs: Yeah,
• 16:23
  Kim Ades: And what I discovered after my first pilot, because the goal of the pilot is to, do a run and then get feedback and then right, make some adjustments.
• 16:33
  Kim Ades: And the people in the group said, we love what you're doing.
• 16:36
  Kim Ades: We love this journaling concept, because I did it from the very beginning.
• 16:40
  Kim Ades: And we don't like that guy.
• 16:43
  Kim Ades: You don't need him.
• 16:45
  Kim Ades: You don't
• 16:45
  Tom Jackobs: need him.
• 16:46
  Kim Ades: And I'm like,
• 16:46
  Tom Jackobs: Yeah.
• 16:48
  Tom Jackobs: Yeah.
• 16:49
  Kim Ades: to know.
• 16:50
  Tom Jackobs: It I think you know it makes sense like as you were talking about that, that you really don't need industry knowledge to help somebody overcome their own limiting beliefs.
• 17:01
  Kim Ades: Correct.
• 17:02
  Tom Jackobs: It's within that journaling and coming from the heart in terms of how can I serve this person and help them overcome what's missing.
• 17:10
  Tom Jackobs: Yeah.
• 17:10
  Kim Ades: But 21 years ago, I don't know what I was walking into, so I had some, let's call them safe measures in place to address my insecurities.
• 17:23
  Tom Jackobs: Yeah.
• 17:24
  Tom Jackobs: That's very smart way of doing it so that you're covering all the bases.
• 17:28
  Tom Jackobs: As you're building the business and working with other coaches, are there times where you're working with somebody that, or for yourself or you're wanting a heart-led business, but it comes down to I need to make some profit too.
• 17:43
  Tom Jackobs: Like how do you balance that kind of in our own heads I need to make money, but I don't want to, come across as too salesy or I don't wanna push people, or I'm afraid of making money.
• 17:55
  Kim Ades: It was, I never thought that way.
• 17:57
  Kim Ades: I always thought about what is the value on delivering Is that worth?
• 18:02
  Tom Jackobs: Okay.
• 18:03
  Kim Ades: From a financial standpoint.
• 18:04
  Kim Ades: I've, as I said, my first round I charged a hundred dollars.
• 18:08
  Kim Ades: The second round I charged 250.
• 18:09
  Kim Ades: The third round I charged 500, then 750.
• 18:13
  Kim Ades: And I slowly, I kept going, I'm up.
• 18:16
  Kim Ades: I'm way higher than that now.
• 18:18
  Kim Ades: Yeah, But it was always about what is the value on delivering?
• 18:22
  Kim Ades: And for me, when I look at it, it's really, we are delivering transformation.
• 18:28
  Kim Ades: We are delivering life changing experiences and that has infinite value, like there's no actual dollar amount, and it's really related to how can, how much conviction do you have about what you're delivering.
• 18:44
  Kim Ades: You offer?
• 18:46
  Tom Jackobs: Yep.
• 18:47
  Tom Jackobs: Yep.
• 18:48
  Tom Jackobs: Yeah.
• 18:48
  Tom Jackobs: And in a sales aspect, that conviction comes through as well.
• 18:53
  Tom Jackobs: So like in when you're in the sales conversation, having a firm conviction that yes, definitely I can help you, that comes through and enables that person to go, yeah, I'm confident now you can help me and we'll make that purchase.
• 19:07
  Kim Ades: team of coaches'cause I, I can't coach everybody, but I have a team of coaches that all coach from the same playbook.
• 19:13
  Kim Ades: So they were all trained and certified in what we call the frame of mind coaching methodology.
• 19:19
  Tom Jackobs: Yeah.
• 19:20
  Kim Ades: It's amazing when I can feel with absolute certainty that no matter which coach you work with, you will be experiencing an extraordinary run with this coaching.
• 19:33
  Tom Jackobs: Yeah.
• 19:34
  Tom Jackobs: And that, that transformation is such a key thing.
• 19:38
  Tom Jackobs: And I want the listeners to really key in on that too, is what Kim said about, the transformation, because that's ultimately what you sell in any type of sales situation is the experience and the transformation, not the actual pro program that you go through.
• 19:55
  Tom Jackobs: Because there's a million coaches out there who's gonna provide the best experience and transformation and it sounds like you've created that, that framework for people.
• 20:04
  Kim Ades: And I really believe that like honestly I am biased.
• 20:08
  Kim Ades: I will admit that, but I just don't understand how coaches coach without asking their clients to journal.
• 20:15
  Kim Ades: It's a night and day situation.
• 20:17
  Kim Ades: Like when the client doesn't journal, it's like walking into a pitch dark room with a blindfold on, and you're like going, where are the lights when the client journals.
• 20:27
  Kim Ades: You walk into the room, the lights are on, you have no blindfold on, and you can see where everything is.
• 20:31
  Kim Ades: It's that stark.
• 20:33
  Kim Ades: And like I encourage every single coach who's out there to look for and consider using a journal.
• 20:42
  Kim Ades: And
• 20:43
  Tom Jackobs: ofcourse
• 20:43
  Kim Ades: we have one
• 20:45
  Tom Jackobs: Yeah.
• 20:45
  Kim Ades: share.
• 20:46
  Kim Ades: But that's besides the point.
• 20:48
  Tom Jackobs: Yeah.
• 20:48
  Kim Ades: It's just crazy to me.
• 20:50
  Tom Jackobs: I know and when I was doing nutrition coaching, we always had people do the journaling in terms of what they ate.
• 20:57
  Tom Jackobs: And there, there's study after study that shows it's just the journaling alone will enable somebody to lose weight.
• 21:04
  Tom Jackobs: Just because they have to write down and they have to think and it becomes a conscious effort.
• 21:09
  Tom Jackobs: Versus eating oftentimes is very unconscious and business is the same way, right?
• 21:15
  Tom Jackobs: We go through, we just are the norms that we go through and we're not realizing that behavior is negatively impacting the business somehow.
• 21:25
  Tom Jackobs: Yeah.
• 21:25
  Tom Jackobs: Yeah.
• 21:26
  Kim Ades: And writing it down, you go, should I eat that?
• 21:29
  Kim Ades: Oh gee, I gotta write it down.
• 21:30
  Kim Ades: Maybe I'll skip it.
• 21:32
  Tom Jackobs: Yeah, exactly.
• 21:33
  Tom Jackobs: Yeah.
• 21:34
  Kim Ades: Yeah,
• 21:34
  Tom Jackobs: I need to get back to journaling, I think.
• 21:36
  Tom Jackobs: Thanks.
• 21:36
  Tom Jackobs: Thanks for that reminder, Kim,
• 21:38
  Kim Ades: absolutely.
• 21:39
  Kim Ades: Go back to it.
• 21:41
  Tom Jackobs: Yeah.
• 21:41
  Tom Jackobs: Awesome.
• 21:42
  Tom Jackobs: This was great.
• 21:43
  Tom Jackobs: So tell us about how, has there been any moments where you've just had to make that hard decision of being heart-led versus profit led in your business or in, in any of your coaching clients?
• 21:57
  Kim Ades: I mean like it's interesting that you make a distinction and I don't think there
• 22:00
  Tom Jackobs: is a distinction.
• 22:02
  Tom Jackobs: Okay.
• 22:02
  Kim Ades: Okay.
• 22:03
  Kim Ades: So you're
• 22:03
  Tom Jackobs: separating
• 22:04
  Kim Ades: the two.
• 22:04
  Tom Jackobs: Great.
• 22:05
  Tom Jackobs: Yeah.
• 22:05
  Kim Ades: would propose to you that they're not separate.
• 22:08
  Kim Ades: They're one and the same.
• 22:10
  Kim Ades: It's saying, Hey, is there a time when you know you have let your health go for, some kind of purpose, some kind of other, and we know that healthier people are able to serve better able to serve at a higher level.
• 22:25
  Kim Ades: The same thing with healthy businesses, right?
• 22:28
  Kim Ades: Healthy businesses can serve further, deeper, better, more efficiently, more effectively, et cetera.
• 22:35
  Kim Ades: So they are not different endeavors.
• 22:37
  Kim Ades: They are one in the same.
• 22:39
  Kim Ades: So did we have have hard years?
• 22:41
  Kim Ades: Sure.
• 22:41
  Kim Ades: Covid was very tough.
• 22:44
  Tom Jackobs: Yeah.
• 22:45
  Kim Ades: But, and the reason it was tough is not because suddenly we had to be virtual.
• 22:49
  Kim Ades: 'cause we were always a virtual.
• 22:51
  Kim Ades: Coaching business.
• 22:52
  Kim Ades: In other words, we always delivered coaching virtually.
• 22:56
  Kim Ades: But what was new is that our clients certainly didn't prioritize coaching.
• 23:01
  Kim Ades: They were prioritizing, their basic fundamental health, wellbeing, and safety.
• 23:07
  Tom Jackobs: Yeah.
• 23:08
  Kim Ades: They went away from this being their top priority.
• 23:12
  Kim Ades: That
• 23:12
  Tom Jackobs: had a
• 23:13
  Kim Ades: big impact on us.
• 23:14
  Kim Ades: So what did we
• 23:14
  Tom Jackobs: do.
• 23:15
  Kim Ades: We had to make some staffing changes.
• 23:17
  Kim Ades: We could no longer support the level of administrative staff that we had on the team.
• 23:23
  Kim Ades: Yes.
• 23:23
  Kim Ades: As business owners, we do need to make tough calls sometimes
• 23:27
  Tom Jackobs: Yeah.
• 23:28
  Kim Ades: That's okay.
• 23:28
  Kim Ades: It's part of running a
• 23:29
  Tom Jackobs: Yeah,
• 23:29
  Kim Ades: business.
• 23:30
  Tom Jackobs: And I'm glad that you challenged the whole thought of the two separate because it, you're, you are absolutely right.
• 23:35
  Tom Jackobs: It is you should be making a healthy profit in your heart-led business and not be afraid of doing that as well, because.
• 23:44
  Tom Jackobs: Yeah.
• 23:45
  Tom Jackobs: Yeah.
• 23:45
  Tom Jackobs: Because the healthier you are, the better you're able to help people.
• 23:49
  Tom Jackobs: Yeah.
• 23:49
  Kim Ades: A hundred percent profit isn't a shameful concept,
• 23:53
  Tom Jackobs: Yeah.
• 23:54
  Tom Jackobs: Good, good.
• 23:55
  Kim Ades: Profit isn't a bad word.
• 23:56
  Kim Ades: Profit is great.
• 23:58
  Tom Jackobs: Yeah.
• 23:59
  Tom Jackobs: Yeah.
• 24:00
  Tom Jackobs: And more
• 24:00
  Kim Ades: profitable we are in the coaching industry, the more viable it is.
• 24:04
  Kim Ades: And I can't tell you how many coaches I've come across who aren't making a profit who are really struggling, who are making like$15 per half an hour for their coaching.
• 24:15
  Kim Ades: I'm like,
• 24:16
  Tom Jackobs: Yeah.
• 24:17
  Kim Ades: that's terrible.
• 24:18
  Kim Ades: That's like worse than, as close to, I was 21 years ago.
• 24:23
  Tom Jackobs: Yeah.
• 24:23
  Tom Jackobs: Yeah.
• 24:23
  Tom Jackobs: No, you're absolutely right.
• 24:25
  Tom Jackobs: And that's one thing that I like to showcase on, on this show is that you do need to make a profit if you're gonna help people.
• 24:32
  Tom Jackobs: And it's so important, and I'm glad that you illustrated that for the audience as well.
• 24:37
  Tom Jackobs: Yeah.
• 24:38
  Tom Jackobs: Awesome.
• 24:38
  Tom Jackobs: So how can people learn more about your program and especially the journaling piece of that?
• 24:44
  Kim Ades: Okay, so if you are interested in learning about coaching.
• 24:48
  Kim Ades: Go to frameofmindcoaching.com.
• 24:51
  Kim Ades: If you're an executive and you think to yourself, I want an amazing, phenomenal coach, come let's have a talk frameofmindcoaching.com But if you are listening and you're a coach or a healthcare provider and you think, man, I should really get my clients to journal, then the place to go is journalengine.com.
• 25:08
  Tom Jackobs: Awesome.
• 25:10
  Tom Jackobs: Check that
• 25:10
  Kim Ades: out.
• 25:11
  Kim Ades: It's super affordable to get your clients to journal.
• 25:15
  Tom Jackobs: Cool.
• 25:15
  Tom Jackobs: And we will link all that up in the show notes as well and make sure that everybody has everything that they need for that.
• 25:22
  Tom Jackobs: So Kim, thank you so much for being on the show today.
• 25:25
  Tom Jackobs: I really do appreciate it and you taking the time to explain your heart-led business and your approach.
• 25:31
  Tom Jackobs: So thank you.
• 25:32
  Tom Jackobs: Thank
• 25:32
  Kim Ades: you for the opportunity.
• 25:33
  Kim Ades: I really appreciate being here.
• 25:34
  Tom Jackobs: Awesome.
• 25:35
  Tom Jackobs: And thank you listeners and viewers for tuning in today for this episode of The Heart-led Business, and make sure you're checking out everything that Kim is doing.
• 25:44
  Tom Jackobs: And like I said, we're gonna link all of that up into the show notes.
• 25:47
  Tom Jackobs: And if you could do me a solid favor, and that is to give the show a rating and review so that we can get this out to more people and help them realize that having a heart-led business.
• 25:57
  Tom Jackobs: Is the way to go and you can definitely make a profit doing it as well.
• 26:02
  Tom Jackobs: So until next time, lead with your heart.
• 26:06
  Speaker 2: You've been listening to the heart-led Business Show, hosted by Tom Jackobs.
• 26:11
  Speaker 2: Join us next time for another inspiring journey into the heart of business.