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Jamon Schmidt Explains the Bin Store Outlet Experience

In this episode of the Kanawha Valley Hustlers podcast I’m at the grand opening of Goodwill’s first outlet bin store in Charleston with Jamon Schmidt. He leads marketing and communications for Goodwill, and he explains why they shifted this location from a traditional retail floor to an outlet format that West Virginia has barely had outside places like Morgantown.

He breaks down the difference, no racks, no tags. The store runs rows of bins, and about every 15 minutes a row comes off and a new one rolls out, so the inventory keeps moving. Instead of paying by the item, you pay by the pound…

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