Latest / The SmallBizChat with Melinda Emerson / Ultimate Performance and Productivity with Joseph McClendon III

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Ultimate Performance and Productivity with Joseph McClendon III · The SmallBizChat with Melinda Emerson

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All of us have that, what we call that obnoxious inner roommate.
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Right?
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That per that that person that starts saying crazy stuff to you and you start believing it.
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Right?
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You know, the person that tells You can't do that, girl.
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What are you talking about?
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You know, that all that stuff.
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So we have to figure out how to how to quiet that person.
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But doesn't that isn't that person always kinda there that that that that inner roommate that
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starts telling you crazy stuff?
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He or she is always there.
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And what most people don't realize is that you can take charge and demand command and
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condition he or she to talk to you the right way.
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3, 2, 1, 0, ignition.
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Lift off.
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Ending small business failure.
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Welcome to the Small Biz Chat podcast with a number 1 small business expert Melinda Emerson.
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Melinda's goal is to end small business failure, and she'll give you the information
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you need to succeed and live the life you dream of.
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Now here's the small biz lady herself.
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Melinda Emerson.
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Hi, everybody.
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I'm Melinda Emerson.
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Send the small biz lady, America's number one small business expert, and I would like to
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welcome you to tonight's episode of the small biz chat podcast.
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Today's show has something for any curious business owner.
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My guest tonight have some amazing insight to share The small biz chat podcast is a peer to
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peer interview show that gives small business owners a way to get invaluable business advice
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from top experts in the country.
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The mission of small fish chat is to end small business failure.
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The goal of the small fish chat podcast is to give our small business audience the
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opportunity to hear sage advice to take their business to the next level.
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So now it's time for me to introduce my guest.
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Now let me introduce my next guest, Joseph McClendon, the 3rd.
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He's one of the most sought after ultimate performance specialists in the world.
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That's saying something.
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He is a PhD in neuropsychology, and he has unique techniques to rapidly trigger the
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personal change that effectively moves to take you from consistent action to go further faster
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with your personal and business achievements.
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Joseph hosts the cure for the common life podcast and he's delivered hundreds of
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workshops, coaching such as keynote addresses, and training programs well all over the world,
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and it has been a partner Tony Roberts for a super long time.
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And so welcome Joseph to the show.
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I'm so happy to have you.
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Thank you, Melinda.
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So happy to be here, and thank you for having me.
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Oh, absolutely.
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How can I not wanna talk to the ultimate most sought after?
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What is it ultimate performance specialist in the world?
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Laura, fix me.
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Okay.
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Start with me.
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Okay.
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So alright.
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So on that note, how did you get there?
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Tell me, I gotta hear the origin story that how does one become?
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The most sought after performance specialists in the world.
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Tell me.
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Well, the the condensed version is I got started because somebody helped me.
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I had a very, very low point in my life.
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When I was seventeen and a half years old, three grown men tried to take my life because
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of the color of my skin.
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And it devastated me.
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It absolutely devastated me.
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It took away my self esteem.
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It took away my self pride, my confidence, and literally gave me a level of self loathing that
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that I hated myself.
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And as a result, I became homeless.
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I lived in a cardboard box in a place called Lancaster, California.
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And, what changed my life as cliche as it sounds is somebody gave me a book.
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They gave me the book, think, and grow rich.
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And I read the book, and I always tell people, I didn't just read the book.
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I did what the book said.
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And I got some results.
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And when I went I started to get really quick results, but when I went back to the gentleman
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that helped me, that gave me the book, And I said, how do I repay you?
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How do I give back to you?
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Cause that's the way I was raised.
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What he said to me was he goes, Joseph.
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You repay me by doing the same thing that I've done for you, for as many people as you
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possibly can, for the rest of your life.
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Now I was young, and I didn't really take it to heart right then because I was you know, I, you
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know, I was homeless.
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I needed to help myself, but as time went on, I started to recognize one of the things that I
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learned in early on was It's not the world that is our challenges most of the time.
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It is us how we deal with things.
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And I started to study psychology and study how I could change myself.
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And then, of course, I started moving on and helping other people as well.
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And as you know, it is unbelievably fulfilling and lucrative.
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Joseph, why do you think people struggle with performance and productivity?
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You know?
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And did the pandemic make that worse?
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It did.
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It did.
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I always tell people that inherent in all of us is procrastination, hesitation, fear, failure,
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fear of success, self doubt, self loathing.
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All of those things that are the thieves of her dreams.
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They show up at the most inopportune times to cause us to stagnate to, you know, just not
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perform at at our best.
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And what you just said is absolutely true.
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The pandemic made all of us come face to face with ourselves.
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All of those things, you know, not not all of them happen all at the same time, but all of us
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had to come face to face with it.
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Well, here we are within these Four walls with, you know, if you're fortunate, you had family.
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And if you were unfortunate, you had family that that were around you know, to antagonize
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you and those kinds of things.
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And we had to face ourselves, and we had to face ourselves.
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And a lot of people, some people went the fear route, And let's just say medicated themselves,
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if you will.
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And I'm not just talking about substance.
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I'm talking about medicated themselves with watching too much television and watch, you
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know, doing things that that that enhance those procrastinations.
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And some people thrived.
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And what I found is the people that thrived are the people that you know, they got that culture
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shock, got that shock, and then said, hey.
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Wait a minute.
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I don't like this, and let me do something about it.
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Let me learn something about myself.
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What causes me to be that way.
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And at least start looking into it and seeking out ways.
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And then people started to change as a result.
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I believe you're right.
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I do I think there was, like, a 3 to 6 month, like, oh my god.
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Are we still at home thing that people did?
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And then it was like, oh, well, I better I better figure out something else I I would've
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forgot something to do here.
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I mean, I even went through that myself, but out of that came an amazing idea, and we
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created small bus lady university.
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So, you know, But at first, I was like, okay.
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I really nobody's calling me to do anything.
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Wow.
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Like, you know, you I even went through that.
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Does the world still need the small biz lady thing.
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And then somebody was like, did you really say that?
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I'm like, yes.
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I actually said it out loud.
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And it was like, and it was like, wait a minute.
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What are you talking about?
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Of course, the world needs to swap it.
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Alright.
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So so anyhow, the the thing is is that all of us have that, what we call, that obnoxious
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inner roommate, right, that per that that person that starts saying crazy stuff to you
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and you start believing it.
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Right?
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You know, the person that tells you can't do that, girl.
7:00
What are you talking about?
7:01
You know, that oh, that stuff.
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So we have to figure out how to how to quiet that person.
7:06
But doesn't that isn't that person always kinda there that that that that that inner roommate
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that starts telling you crazy stuff?
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He or she is always there.
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And what most people don't realize is that you can take charge and demand command and
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condition he or she to talk to you the right way, because you wouldn't let your child talk
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to you that way.
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Why would you let you?
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And the deal is if we and and what I call it neuro encoding, we can literally encode
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ourselves to respond and default to our best behavior because we don't always beat ourselves
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up.
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The challenge is is most of us, it's it's free willing.
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We don't we don't believe that we have control of them.
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We're we're unconscious to And it was ironic, what you were just saying there.
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I went through it as well.
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Yes.
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Me too.
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When there was a day, and I I remember the exact day on it.
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It was it was It was March 15 2020.
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I looked at my calendar, and there was nothing there.
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And I was booked for speaking because that's what I did prior to, COVID.
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I was booked into 2022 every single month.
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Around the world.
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And I had one of my promoters call me up and he goes, Joseph, we gotta cancel some more gigs.
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And I said, no worries.
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And I went to my calendar and canceled it.
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You know, how on I have outlook.
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So when you when you click on Outlook, it'll ask you, do you wanna cancel everything that's
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associated with this?
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And I said, yes.
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And I looked at it, And there wasn't jack there for the rest of my life.
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And I'll be honest with you in a for the for the moment, it struck fear in me.
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I I I thought to I remember the the words I asked myself, Linda, I said, what am I going to
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do?
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What am I gonna do?
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And I panicked for a moment.
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And at the risk of sounding arrogant because I practice what I preach, I won't teach theory,
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and what I teach people is how to program yourself so that when something unrealist I'm
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sorry, unfortunate shows up, then we default to a better way of talking to ourselves and being.
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And what happened to me, and I remember I was sitting right here at this desk.
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I got this big smile on my face, and I jumped up.
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I ran into my bathroom, And I look myself in the eyes and I go, Joseph, what do we get to do
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now?
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And that question, that conversation with myself, caused me much like yourself to create
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a whole new as, you know, that that word that we've all become familiar with pivot.
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And it's now things are I don't have to travel as much.
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I'm loving being home.
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How about that right now?
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We know all figured out how to make money from our living room.
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I mean, I think my favorite my favorite topic is, like, how to be a spare room taku.
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Right?
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I mean, literally.
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I mean, I want everybody to know how to make as much money as you can from your living room
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couch.
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I believe in it now, for sure.
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But now let let's get back to you.
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So you have this tell show due teaching method.
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Tell me what that is.
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It's actually tell show try do.
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And what that means is is if if I just tell you something, if I tell somebody, listen, I'm I'm
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a neuropsychologist by And I had to have a practice in Los Angeles, Greek City.
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And and I'm gonna tell you every, thing that you could possibly imagine, every challenge
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that you could possibly imagine came across my threshold.
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So I had to learn very, very quickly how to deal with anything.
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And so if I tell somebody something, then they may believe me.
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But if they tell themselves something, then they will believe something.
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So what I do is I'll tell you, you come in and you talk to me.
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I always tell people you come into my office.
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You've got a fear of dogs a guess what's gonna be in my office.
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Now I don't tell them upfront.
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You know, they show up, and there's gonna be a dog there so I can deal with it right now.
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So I tell him, here's what we're going to do.
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You're gonna come to me.
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And in an hour and an hour a half, you're gonna hold the puppy or whatever it is.
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And and that's my method of coaching, if you will.
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And so the I tell them, and then I show them how that's gonna be done through explanation,
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through examples, through stories, or whatever it is.
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And and I will actually show them a demonstration of it.
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And then we'll try it together.
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We'll actually do it together.
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And then I'm gonna give you something to do so that when you're outside of my presence, so
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when you leave me, you actually are conditioning yourself, and it becomes a natural
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extension of who you are.
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And that methodology is it sticks with people.
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It makes it so that you are controlling yourself that you are giving yourself the truth
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that you need to hear.
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And that internal dialogue from hell turns the into the internal dialogue from heaven and
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assists you.
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I like it.
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I like it.
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Alright.
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So You have the tell show try do method, but then you also have the farther faster method.
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So do you gotta do the first one to get to the second one?
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Is this, like, 101102, Joseph, help me help me understand where where where When do I need the
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further faster method versus the alright.
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I'm a get you to do something you really don't wanna do, but I'm a make you like it.
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I'm I'm you know, so it feels like it kinda feels like that.
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So help me understand.
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Yeah.
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I love what you just said there.
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I I'm gonna help you get what you want to do.
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Not what I want you to do because that that's always the first question is what do you want?
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And I'm gonna help you like it and so that you wanna do it.
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And you and then I'm gonna give you something to do so that you continue to do it.
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And so to answer your question, it's all in one.
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It's something that I call neuro encoding again, as I said before.
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And neuro encoding is the methodology and the process of literally programming ourselves so
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that we, as I said, default to the behavior that we know is gonna service and arrest the
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behaviors that don't service.
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In other words, pro like I said, procrastination hesitation so that when that
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stuff shows up, we automatically go, Hey.
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Hey.
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Wait a minute.
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That's not me.
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That's not who I am.
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And let me step up.
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And then it conditions us who we are.
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And so the further faster process comes around 3 things.
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And I and I call it the 60, 2020 rule.
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We've all heard of the eightytwenty rule, which is 80 percent psychology and 20 percent
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mechanics, 60twenty 20 rule, It's just it's kind of my secret weapon, if you will, and has
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been through my successes.
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And what I've been able to teach other people as well is that 60% psychology and to remove
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the the mystique about psychology.
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Psychology is just the constant beliefs that we have about ourselves.
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Other people and the world around us.
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That's it.
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And so if we can find out what they are, which is, you know, my expertise for lack of a better
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term, and adjust those to to to service, then we can ship that.
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So it's 60% of that.
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It's 20% energy.
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And when I say energy, I don't and by the way, you got some amazing energy, just listening to
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you, watching you, and not I'm looking at all the other guests.
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All of us are are lit up and smiling because you have that energy.
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And from when I say energy, I don't just mean get up and go energy.
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I mean literally physical electricity.
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I taught at the University of Southern California for 7 years, and I taught to
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engineers.
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So I had to come with real data, real fast, about things.
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And if you measure the electricity that goes through a person when they're excited about
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something, then it is it it it's actually what they call fifty 50 mega oh, sorry, negative
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millivolts versus 25 when somebody is relaxed.
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And that person operates there.
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And if they do, then then a couple things happen, and here's where it gets a little
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cosmic.
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Can I get cosmic with your peeps?
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Get get cosmic with You know, it's like, get jiggy with it.
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Get cosmic with it.
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Joseph, come on.
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Here is the secret weapon.
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These three things together, this is the further fast room.
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You know, I always ask people, you want what you want sooner rather than later.
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If the answer is yes, it's 60% psychology, 20% energy, and 20 percent magnetism.
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And I don't mean just the laws of attraction.
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The laws of attraction are one of the 21 immutable laws of of magnetism.
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Magnatism is science.
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You wanna make a magnet.
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And by the way, all of us are, the universe is made of the same stuff.
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Period.
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I told you I'm gonna get cosmic on you.
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And period, every single thing, every the the the air we breathe, you know, the the this
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Rubik's cube on my desk whatever.
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Our hair, everything is made up of electrons, protons, and those things, and and neutrons.
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And those things the key that makes them all stick together and work are electrons.
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And electrons is just electricity.
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And if you wanna a magnet out of anything.
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You wanna make a steel magnet or a or a a, an iron magnet, bombard it with electrons.
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That's what makes a magnet.
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So guess what?
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If we're all made of the same stuff, then guess what?
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The more energy that we have and that energy comes from our psychology than the more
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magnetized that we have, but here's the deal.
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We it gives us the ability to magnetize situation, circumstances, and even material
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things around us.
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And proof of that is this.
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And I'll ask you, have you ever been in your car and you feel somebody looking at you and
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you look over and then there's those eyes.
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Yes.
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All of us or vice versa.
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Have you ever been in your car and you look at somebody maybe an attractive person or an
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interesting person and they catch you?
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Happens to all of us.
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We'll check this out.
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And this is science.
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And, again, I always say to people, go don't take my word for it.
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Go on YouTube University and look it up.
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You know?
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And and here's what happens.
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When we put our attention and intention on somebody else, but it's synonymous with
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something else.
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4 things happen automatically.
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Number 1, your electromagnetic energy grows, and you can see it.
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It's called Corillian Photography.
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You'll see it.
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Your electric field around you grows, which means you become more magnetic.
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Anything that has electricity is magnetic.
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The second thing that happens is that thing, that person feels That's why they feel it
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because it hits them.
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Third thing that happens is their electromagnetic energy grows, and the 4th that
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happens is you become magnetic and attracted to each other.
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2 magnets are attracted closer to every bot to each other than a magnet and steel.
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First off, I have these 2 magnets here.
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Okay.
17:19
And these these are real strong magnets and watch this.
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So If I take these magnets, this far apart, they're always gonna go together.
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Okay?
17:29
I'm holding 2 magnets apart, and they go to each other.
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I just have to let gold 1.
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The reason being is this magnet is is sending out electromagnetic.
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Just like looking at that person, it's sending out electromagnetic energy.
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And so is this one?
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And so they're close to each other.
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They're always gonna go together.
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But then I have this ink pen here, and this ink pen has a steel clip on it.
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We all know steel is attracted to to to a magnet, but watch this.
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I do the same thing, and it drops, and it gonna happen.
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It drops.
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Because this is not the pin is not a magnet.
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But if I magnetize this, it's gonna pull to it.
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Now here's the deal.
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Here's why people sabotage themselves.
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So here's these magnets now watch.
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They'll pull together each other like that.
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But if I flip this magnet over, watch what happens.
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It pushes it away.
18:17
Okay?
18:17
Not some of the time.
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Not and even if I force it together, it's gonna push it away.
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Not some of the time.
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All of the time, not most of the time, all of the time.
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And the reason I share that with you is this that we as human beings, and again, back on the
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60, 2020 rule, if we don't have a good psychology about ourselves, about other people
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and the world around us.
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And any variation in between there, We're gonna demagitize ourselves and push the things that
18:45
we wanna weigh.
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That's why we self sabotage.
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That's why we do those things.
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So it all it's a it's a circle long answer your question, but it it's all it is all a circle.
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Now I say a a loop that that when you when you work on 1, it feeds the other and feeds the
19:01
other, and and it comes around.
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And that's how we change ourselves.
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That's how we change ourselves in business and whatever we want in our lawn.
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I love it.
19:07
That was such a great example.
19:09
Now we gotta go to a break.
19:11
So and we will be right back with Joseph McLendon the 3rd.
19:16
Stay with us.
19:23
Hi.
19:23
I'm Melinda Emerson, small biz lady.
19:25
And I'm known as America's number one small business expert.
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I know a thing or 2 about how to run a successful business.
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It starts with knowing what you want and why.
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Then you need to figure out how you're fun your dream business.
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Next, you must research your idea and make sure you understand everything that's involved.
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20:36
Welcome back to the small biz chat podcast.
20:39
I'm Melinda Emerson, the small biz lady, And I'm back with my guest, Doctor Joseph McLennan
20:44
the 3rd.
20:45
I'm a business coach.
20:46
You're a therapist slash business coach.
20:50
I wanna know what is the difference between being a therapist and being a business coach.
20:56
And I ask you that because It is my unphd opinion that 50 percent of all business
21:02
problems are not so well hidden personal problems.
21:08
I would agree with you 1000%.
21:10
And you may or may not like my answer to your question about what is the difference?
21:14
There is no difference.
21:16
In other words, they're 1 and the same.
21:18
You have to be if you're going to be an effective business coach, you know, one of my
21:22
mentors taught me that business is about people and people is about business.
21:26
And if you can't deal with the first business person in in your business, which is you, me,
21:32
and and and by the way, a coach, it's a business you know, you're you're a business
21:35
coach.
21:36
In any business coach, what do they do?
21:38
They use that methodology of helping people to to, you know, line their own It's grow their
21:43
own life, you know, may make their own.
21:45
So it's a it's a but you gotta deal with yourself first.
21:47
My mentors always taught me position heal thyself first.
21:52
Go and and and work on yourself first.
21:54
So, therapy brings with it this this, shroud of uncertainty You gotta have the degrees.
22:01
You gotta have all that stuff.
22:02
And though that may help, it's not absolutely necessary.
22:05
You can become certified in different things, and you can learn different things.
22:08
Therapy means to me just being able to help somebody move off of the dime, help them move.
22:14
If you if you're effective in doing that, then you've got some level of therapy in you.
22:19
Well, I'm gonna find some little certification program to get me a little certification on the
22:24
wall.
22:24
No.
22:24
I'm I'm joking.
22:25
So, Well, well, well, tell me in your work when you give your keynote speeches and you talk to
22:32
people, what is the most common topic that you talk about when you talk the audiences of
22:37
business people.
22:38
Yeah.
22:38
That's why I created further faster because what people talk about is they want what they
22:43
want sooner rather than later.
22:44
And the biggest question that people have is what's wrong with me?
22:48
Why can't I do this?
22:49
Why haven't I done this?
22:50
You know, what do I need to do?
22:52
What do I need to have?
22:53
You know, what do I need to be?
22:55
And it always circles back around to ourselves.
22:58
It circles back around to our own challenges that we have.
23:02
You said it earlier.
23:02
You I I think it's actually more than 50% of of business challenges start with the person,
23:09
start with the people.
23:10
As I said, my mentors taught me that business is about people.
23:14
And and if you don't know how to deal with yourself first, and then secondly, you know,
23:20
together, be able to deal with other people, help other people as well, then you're not
23:24
gonna be as good a business person.
23:26
Well, but I think part of the problem is Sometimes people think just because they own
23:31
the business that they're a leader.
23:33
No.
23:34
You're just an owner.
23:35
Right?
23:36
And I think and I think that's actually interesting because in my new book, become your
23:40
own boss in 12 months, which I'm so excited was released this week.
23:45
I actually wrote a chapter in that book called Your Leadership Matters because I think people
23:52
don't know that leadership just like you would go to get, you know, training for sales or
23:57
training and negotiation or how to write a business plan you need to work on your
24:03
leadership because everyone's following you.
24:06
And it's hard.
24:07
Right?
24:07
It's hard to take on 10 to 12 jobs at one Right?
24:10
Nobody ever said that was easy, and everybody can't do it.
24:13
Right?
24:13
We need some people to keep their good jobs, right, so they can hire me and you.
24:16
But but what I'm saying is is that One of the things that I worry about is that people really
24:22
aren't realistic about how their communication style or their leadership style or how they
24:32
give feedback how that affects people.
24:34
Because I'm like, people don't leave people.
24:37
I mean, people don't leave jobs.
24:39
They leave people.
24:40
They try to deal with you.
24:42
That's why they won't come back and work at your restaurant.
24:44
Because how did you treat them when they were there?
24:46
You know what I mean?
24:47
Like, I don't know why people don't make the connection to the human condition related to
24:54
work.
24:54
Like, because I I'm I'm always been of the mindset that if you nickel and dime your
24:58
employees, they're gonna nickel and dime your customers.
25:01
And that's a dangerous, dangerous thing I think to get into, especially if you're in a service
25:06
business, but have you have you seen a lot of that same because I believe so many people are
25:10
completely delusional about their own leadership style.
25:14
No doubt.
25:15
And most people don't even know how to leader what a leader is.
25:18
You know, I I early on, I have had I've had some unbelievable mentors, and one of my
25:23
mentors taught me he says Joseph, what do you think a leader is I go, well, somebody that
25:27
goes first and all those cliche things that we learn.
25:29
Somebody that goes first and so on and so forth.
25:31
And he goes, no.
25:31
He said a leader is somebody with a vision.
25:34
That helps empowers and and helps other people willingly.
25:40
And he says he always he always goes people, underlying people, not machines, willingly take
25:47
on that vision, make it their own, and gladly bring it to fruition.
25:52
And what that means is is our vision about our because we gotta lead ourselves first.
25:56
That's the first thing.
25:57
If you if we have if you have an ego, then that's a clear cut sign that you need some
26:02
help.
26:03
You need some because it's not transparent.
26:05
People are gonna feel that stuff.
26:06
People are gonna look through it and see it.
26:08
So you gotta learn to lead yourself.
26:09
And then you've gotta be able to inspire.
26:12
You've gotta be able to empower and really imbue that vision on other people.
26:18
So they go, yes.
26:18
I want that as well.
26:20
And I'm gonna I'm gonna make that happen.
26:22
Not for you, but for themselves.
26:25
And
26:26
that's leadership.
26:26
You know, when you said something earlier, feedback style, feedback quality, how to
26:31
feedback to somebody, how to go in there and and and connect with them and have that report
26:35
with them so that they want to work with you, not for you, nobody wants to work for somebody,
26:41
even though they'll call your boss, that kind of thing.
26:43
But if you ever heard somebody go, yeah, my boss is the greatest.
26:46
Not doesn't happen that much.
26:47
It's just like, yeah, my boss said I gotta do You can help people do something for
26:52
themselves.
26:53
You know, Kayla was listening to that earlier.
26:55
Thank you so much for for I all of your information here.
26:59
I was listening to her what she was talking about.
27:00
Stay in you're talking about with working with her children, staying in their lane.
27:04
That level of leadership, you know, allowing that person to, and I'm sure there's times
27:08
where you're gonna step up and go, hey.
27:10
I need this done.
27:11
Maybe this wasn't, but allowing that person to feel good about themselves, that's where
27:14
business grows.
27:16
I love it.
27:17
I love it.
27:17
Alright.
27:17
We've gotta wrap it up there, but one last question.
27:20
What is the best business advice anyone's ever given you?
27:24
Got a I've had a lot of it, but I think the the the best was model mentor move and that
27:32
physician healed myself, meaning don't take theory.
27:35
Model the best, have a mentor, Move.
27:39
Do something.
27:40
Don't sit there because we can just read books and so on and so forth.
27:42
You gotta get off your blood and move and do something.
27:45
And then lastly, do you teach you know, don't teach theory.
27:49
Do it yourself and teach it to other people.
27:51
Right.
27:51
In other words, eat your own dog food.
27:54
Right?
27:56
Love
27:57
it.
27:57
Thank you so much, Joseph.
27:59
Alright.
27:59
Joseph, what is your favorite podcast?
28:02
Well, right now, it's gonna be this one, isn't it?
28:06
However, I just started listening to Dave Chapelle's podcast and it is brilliant,
28:11
brilliant.
28:13
I I have heard that.
28:14
So I'm I'm gonna have to get make an opportunity to check his.
28:17
You know, I'm always listening to business podcasts.
28:18
That's my problem.
28:19
I'm a I'm an addict.
28:21
What is your favorite business app, Joseph?
28:24
What is your favorite business app?
28:26
Instagram.
28:28
Listen.
28:29
That's weird.
28:30
I'll be there.
28:30
People.
28:31
I know.
28:31
Right?
28:32
Instagram is it.
28:33
I I it's everything has shifted.
28:35
Alright.
28:35
Alright.
28:36
I just started a Instagram reels account.
28:38
We gotta watch my stuff.
28:39
Alright.
28:40
Alright, Joseph.
28:41
What is your favorite old school marketing tip?
28:45
Telefriend and television.
28:49
And and nowadays, it's it is synonymous with social media.
28:53
So Word-of-mouth.
28:55
I like listen.
28:57
I believe that magic happens over the phone.
29:00
Pick up the phone and call somebody.
29:03
Whether it's a good day or a bad day, pick up the phone.
29:06
Magic happens on the phone.
29:08
Alright.
29:08
Joseph, what's your favorite business book?
29:10
The Holy Grail.
29:12
2 of them.
29:13
Think and grow rich and it's follow-up outwitting the devil.
29:17
Where's my microphone so I can drop it?
29:21
You're so funny.
29:23
Follow-up outwitting the devil.
29:25
Now that's a new one.
29:26
I'm gonna have to go get that.
29:27
Listen, they wrote them at the same time.
29:30
And they did not release outwitting the devil until 2011.
29:35
You can listen.
29:36
You gotta you gotta read it.
29:37
Alright.
29:38
I'll win the demo.
29:39
That sounds like a good one for a lot of reasons.
29:41
Alright.
29:42
But with that, guys, that is it.
29:44
Thank you so much Thank you all for joining me for this episode of the small fish chat
29:49
podcast.
29:50
If you're still working on your digital pivot, be sure to grab my brand new book Become your
29:55
own boss in chunk months, revised and expanded.
29:57
It was released just this week, and I've got great stuff in there for selling online.
30:02
How to become a social media ninja 2.0 and develop a sales process, head over to become
30:08
your own boss book .com and grab your copy.
30:10
I've got some great bonuses over there.
30:13
And thank you so much for joining me.
30:15
The mission of small business chat is to end small business failure.
30:19
I'm Mullinda Emerson, the small biz lady, and I will leave you with this.
30:22
You never lose in business.
30:24
Either you win or you learn.
30:26
God bless everybody at night.
30:31
Thank you for listening to the Small Biz Chat podcast with Melinda Emerson.
30:36
For more resources and small business success strategies, visit succeed as your own boss.com.
30:42
Subscribe to this podcast wherever you listen to podcasts and join us next Wednesday.