Latest / The Business of Jiu Jitsu
Ep. 74 - JP Levesque - Asking the big question...
In this solo episode, I kick things off with a simple but important question "What do you actually want out of academy ownership?"
A lot of people jump in for the love of Jiu Jitsu, but if you want your academy to succeed long-term, you’ve got to get real about what you’re building and how you're doing it.
We break it down into three key areas:
Invite: How to get people in the door with simple, consistent marketing (and why paid ads probably aren’t the move at first)
Enroll: Turning trials into members with a clear offer and a solid sign-up process
Retain: Onboarding the right way and keeping…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.