Latest / The SmallBizChat with Melinda Emerson
Story-Selling with Bernadette McClelland
In this episode, Melinda Emerson chats with sales expert, Bernadette McClelland, about 'Story Selling'. They discuss Bernadette's journey, how to use storytelling in the sales process, and adapting this technique for different customer segments. Bernadette shares her best business advice and announces her new book.
Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She…
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