Ep. 85 - When to Launch a Business

Big Talk About Small Business · May 14, 2025 · 52m · transcript

Thinking of starting a business? Stop waiting for the "perfect moment" because it doesn't exist. That's the core message we tackle head-on in this candid conversation about entrepreneurial timing.

We shatter the myth of first-mover advantage, revealing how second movers often win the game by entering markets where customers already understand their need. Being too early means educating an unaware market, which can be exhausting and expensive. Meanwhile, waiting too long means fighting through a crowded field of established competitors.

One powerful insight we unpack: buying an existing…