From 3,000 Followers to a Career: Kimia Kalbasi on Building a Brand (and an AI Team to Run It)
Kimia Kalbasi's career didn't start with a plan to become an influencer. She was working her first job out of college at Oracle, writing food and travel articles on the side, and posting everything on Instagram and Snapchat because she'd always loved documenting her life. A friend suggested she start a food blog. That blog — Kimia's Cravings — grew from under 3,000 followers to the roughly 80,000 she has today.
In this episode, Kimia joins Yousuf to trace how that personal brand turned into an actual career. She used her own social presence as a portfolio to land her first full-time marketing…
The skinny
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