2488: Zeta Global CEO: Gen Z Shopping, AI, and the Retail Revolution
In today's episode, we sit down with the dynamic David A. Steinberg, the co-founder and CEO of Zeta Global, a cloud marketing tech giant that recently broke down the distinctions between the shopping behaviors of Gen Z, Millennials, and Gen X. How are they choosing brands? What's their shopping platform of choice? And how do these patterns signal the booming rise of live shopping and the "phygital" fusion in the retail space? As marketers scramble to decipher the digital-native Gen Z and anticipate the upcoming Generation Alpha, David sheds light on why understanding these consumer habits is…
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