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Telos & Vortex at IBC2025, U.S. Radio Ad Study, and MIW's New Mentee · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast, powered by Artificial Intelligence.
• 0:05
  I'm Marguerite Clark.
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  Today, we have some exciting updates for you.
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  We'll be covering Telos debuting Zephyr Connect SE at IBC2025, a study revealing that 61% of
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  United States local radio ads fail effectiveness tests, Bearden being named the
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  MIW Speak Up!
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  mentee for 2025, and Vortex showcasing precision timekeeping tools at IBC2025.
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  Kicking off today's episode, we're diving into the world of codecs.
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  Telos Alliance is set to debut its latest addition to the Studio Essentials series at
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  IBC2025: the Zephyr Connect SE.
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  This software and hardware codec can expand from a single bidirectional stereo codec to
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  four codecs with additional licenses.
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  It's designed for smaller stations, offering high-quality audio at a more affordable price.
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  Look out for Telos at Stand 8.D37 during the show.
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  A recent study by yaman.AI reveals a staggering 61 percent of locally produced radio
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  commercials in the United States fail to meet effectiveness standards.
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  Evaluating over 5,600 ads across 108 markets, the study found automotive and legal spots as
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  the worst performers, scoring just four and five out of ten, respectively.
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  The research highlights a trend of bypassing human creative teams in favor of Artificial
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  Intelligence tools, urging that AI should enhance, not replace, human creativity.
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  Presleigh Bearden has been named the Mentoring and Inspiring Women in Radio's Speak Up!
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  mentee for 2025.
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  Bearden is the social media manager and an on-air personality at iHeartMedia Markets Group
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  in Little Rock and Fayetteville, Arkansas.
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  The MIW Board President, Sheila Kirby, highlighted Bearden's energy and passion for
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  audience connection as key reasons for her selection.
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  The year-long mentorship will include sessions with radio veterans and a trip to the NAB Show
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  next April.
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  Vortex is set to showcase its precision timekeeping tools at IBC2025, featuring the
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  GPS-locked TimeLord Master Clock.
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  Designed to function as a Network Time Protocol server, it's highly valued in broadcasting for
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  its millisecond-accurate time references.
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  A new "Movie Mode" feature allows it to deliver precise time from a defined starting point,
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  perfect for television, film production, disaster planning, and rehearsals.
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  Check out Vortex at Hall 8, Stand 8F60 for more details.
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  That wraps up today's episode.
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  For more in-depth articles and the latest updates in the radio broadcast and digital
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  audio industries, visit us online at redtech.pro.
• 3:00
  I'm Marguerite Clark, and this is the RedTech Daily Podcast, powered by Artificial
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  Intelligence.
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  Thanks for listening, and have a great day!