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He Started at 21… Then Sold a 7 Figure Business Before 30! · The Liftoff Experience Podcast

• 0:00
  SPEAKER_02: I also early on really understood the value of focusing on the high value tasks.
• 0:05
  SPEAKER_02: As soon as I started getting some clients like, oh, I'm spending all my time in the field.
• 0:08
  SPEAKER_02: I don't have any more time to do this marketing and these things that started to develop, you know, business.
• 0:12
  SPEAKER_02: So it's pretty clear early on to me, like, okay, if I can hire someone to do the actual cleaning, that's not like it doesn't cost me that much to have them take over the cleaning.
• 0:20
  SPEAKER_02: Now I can spend my time doing the marketing, doing the sales, doing the stuff that's actually gonna grow the business and drive revenue forward.
• 0:27
  SPEAKER_00: Let's go, dude.
• 0:38
  SPEAKER_00: We got Dallin in the hot seat.
• 0:40
  SPEAKER_00: What's up?
• 0:40
  SPEAKER_00: Welcome to Liftoff Experience.
• 0:41
  SPEAKER_00: Super excited to have you on.
• 0:43
  SPEAKER_00: Got connected on Instagram and uh from a past guest, what have you.
• 0:47
  SPEAKER_00: He reached out, sent in the DMs.
• 0:49
  SPEAKER_00: This guy started his business 21, dude.
• 0:52
  SPEAKER_00: That's crazy.
• 0:52
  SPEAKER_00: 21 pull service sold and seven figures.
• 0:57
  SPEAKER_00: Dude, like, come on, give you one of these, bro.
• 1:00
  SPEAKER_00: Let's go.
• 1:01
  SPEAKER_00: Let's go.
• 1:02
  SPEAKER_00: Um, but no, you know, it's interesting.
• 1:04
  SPEAKER_00: And I want to get in.
• 1:05
  SPEAKER_00: So in today's show, we'll get into mindset and just all the things behind the catalyst of all this.
• 1:09
  SPEAKER_00: Because not only that, you're you're already married, you got two, and another one on the way.
• 1:13
  SPEAKER_00: We're gonna get into all that.
• 1:14
  SPEAKER_00: So, so stay tuned, get your popcorn ready, because we've got two hours to have a conversation here.
• 1:19
  SPEAKER_00: Um, so do you come from a background of parents that already had companies, or like you know what I'm saying?
• 1:26
  SPEAKER_00: Because not everyone out there is like has this mindset like I'm gonna start a company, I'm gonna stay consistent, and I'm gonna sell the bitch.
• 1:33
  SPEAKER_02: Right, right.
• 1:34
  SPEAKER_00: You know what I'm saying?
• 1:35
  SPEAKER_00: Like that's awesome.
• 1:36
  SPEAKER_02: It's funny because if you look at my family now, you would make that assumption.
• 1:39
  SPEAKER_02: But growing up, that was not the case at all.
• 1:42
  SPEAKER_02: My yeah, my dad was a teacher, um, so didn't make a lot of money doing that.
• 1:46
  SPEAKER_02: All right, thank you for a service.
• 1:48
  SPEAKER_02: Yeah, and um, and he had a side hustle, but yeah, that his thing and my parents' thing was always what everyone says, right?
• 1:54
  SPEAKER_02: Like go to school, do a good job, get go to college, yep, get a job, take advance, yeah.
• 2:01
  SPEAKER_02: Yep, yep.
• 2:02
  SPEAKER_02: Um, and so I was so I'm the oldest, and so I was going to college.
• 2:08
  SPEAKER_02: It just wasn't for me, like the classroom settings, just not my not vibe, not my relate, yeah, yeah, right.
• 2:14
  SPEAKER_02: Um, and I was hopping around from a couple different jobs too, and I just like could not find anything that I enjoyed.
• 2:19
  SPEAKER_02: Um my dad had just read the book Rich Dad Poor Dad.
• 2:22
  SPEAKER_02: I don't know if you're familiar with that.
• 2:23
  SPEAKER_02: Good book, yep.
• 2:24
  SPEAKER_02: Yep, guy Kyosaki.
• 2:25
  SPEAKER_02: Yeah, and so he uh he recommended that I read it, read it too.
• 2:29
  SPEAKER_02: And so we both at the same time kind of that book just kind of I think opened up our minds to like the possibilities outside of just that standard nine to five lifestyle.
• 2:38
  SPEAKER_02: Um, and so I was it was pretty easy for me to because I I didn't have a job and have a career and have, you know, a family at that point.
• 2:44
  SPEAKER_02: I was like, sweet, I'm gonna go all and I'm gonna start a business.
• 2:46
  SPEAKER_02: Why not?
• 2:46
  SPEAKER_02: Um and so yeah, a lot of my siblings have kind of followed that path now.
• 2:49
  SPEAKER_02: My dad has now as well.
• 2:50
  SPEAKER_02: So like I said, growing up did not have that, but yeah, now our family's all about the entrepreneur lifestyle.
• 2:55
  SPEAKER_00: Shout out to you and Pops at the same time.
• 2:57
  SPEAKER_00: You know, it's one thing you you grow up in a family that you know, subject to the family already has a company, you take it over, whatever else, and you start your own company.
• 3:04
  SPEAKER_00: Yeah, uh, or you start a company uh like I did, and my dad still is doing what he's doing, which is working on cars or what have you, and not really doing anything I feel like that makes them really fulfilled.
• 3:14
  SPEAKER_00: But for you both to like say, let's do this, so dude, could have so both you guys.
• 3:19
  SPEAKER_00: And what lane did he go into?
• 3:20
  SPEAKER_02: So he went into like the uh the leadership development side of things.
• 3:24
  SPEAKER_02: Okay, yeah, okay.
• 3:25
  SPEAKER_02: So like a coach?
• 3:26
  SPEAKER_02: Yep, yeah, essentially.
• 3:27
  SPEAKER_02: He started off on the side doing that.
• 3:29
  SPEAKER_02: Um, eventually he got hired by a company, like uh PayPal actually hired him to be like an in-house leadership coach.
• 3:36
  SPEAKER_02: So, and now that's that was a couple years ago.
• 3:38
  SPEAKER_02: So now he's full-time doing that on his own.
• 3:40
  SPEAKER_00: Nice.
• 3:40
  SPEAKER_00: Yeah, okay, awesome.
• 3:42
  SPEAKER_00: And so you're going on this road to then start a company.
• 3:45
  SPEAKER_00: I mean, where do you even so I can imagine someone out there is like, yeah, I would ever start a company.
• 3:50
  SPEAKER_00: Like, what do you even start?
• 3:50
  SPEAKER_00: You start doing some research.
• 3:52
  SPEAKER_00: Like, how'd you even find a lane to pick to be like, yeah, I'm gonna go in this lane, I'm gonna do pools.
• 3:57
  SPEAKER_02: Yeah.
• 3:57
  SPEAKER_02: So I actually, and I don't talk about too much, but since you asked, I started two companies.
• 4:01
  SPEAKER_02: Uh-huh.
• 4:01
  SPEAKER_02: Um, and so there's a million ideas, right?
• 4:04
  SPEAKER_02: Like so many different companies you can start.
• 4:05
  SPEAKER_02: Yeah.
• 4:06
  SPEAKER_02: And so I wasn't sure what to do.
• 4:07
  SPEAKER_02: I I don't recommend starting two companies.
• 4:09
  SPEAKER_02: It kind of ended up working out, but I was like, okay, I'm gonna, since I can't decide, I want to pick something that like I really enjoy.
• 4:14
  SPEAKER_02: Okay, and then also something that I feel like there's a lot of demand for.
• 4:18
  SPEAKER_02: Ooh, I like that.
• 4:19
  SPEAKER_02: And so uh something I really enjoyed is just like fashion clothes.
• 4:22
  SPEAKER_02: So I started like a little apparel company.
• 4:24
  SPEAKER_02: Nice.
• 4:25
  SPEAKER_02: And then the um, you know, growing up in Arizona, I always had a pool growing up.
• 4:29
  SPEAKER_02: Everyone I know has a pool, and like there's gotta be demand for for pools.
• 4:32
  SPEAKER_02: So that's kind of why I picked that as well.
• 4:34
  SPEAKER_02: Nice, man.
• 4:35
  SPEAKER_00: Shout out, that's awesome.
• 4:36
  SPEAKER_00: It's like about a lift-off moment.
• 4:37
  SPEAKER_00: Uh, but yeah, the writing on the wall, it's like 115 in the summer, you got these pools, and like that's the one thing that I think anyone who's watching, viewing, or listening, uh it's a it's a process.
• 4:46
  SPEAKER_00: The chemicals and this and that.
• 4:48
  SPEAKER_00: And I'm just gonna put it out there, and you could probably speak to this better than I can.
• 4:51
  SPEAKER_00: Like, don't clean your own fucking pool.
• 4:54
  SPEAKER_00: You know what I'm saying?
• 4:54
  SPEAKER_00: Because people think they could do it, save a buck or two.
• 4:56
  SPEAKER_00: It's like it's so cheap.
• 4:58
  SPEAKER_00: Just pay someone.
• 4:59
  SPEAKER_00: Right.
• 4:59
  SPEAKER_00: How many times have people you gone and you had a new client and they tried to do their own pool and it was like green?
• 5:04
  SPEAKER_02: Yep, yep.
• 5:05
  SPEAKER_02: Right?
• 5:05
  SPEAKER_02: Yeah, they think they can save the money, but with the cost of chemicals, it yeah, it just makes sense to hire someone.
• 5:10
  SPEAKER_02: Plus the time you save, and that that was always our marketing push.
• 5:13
  SPEAKER_02: Like, hey, you should spend your time enjoying your pool, not worrying about it, trying to figure it out.
• 5:16
  SPEAKER_00: Yeah, yeah.
• 5:17
  SPEAKER_00: I love that, man.
• 5:18
  SPEAKER_00: Kudos to you, congratulations on that side.
• 5:20
  SPEAKER_00: Um, so you find the lane of pools.
• 5:22
  SPEAKER_00: Now, did the apparel company die off, or do you keep kept doing it?
• 5:25
  SPEAKER_02: No, it kind of died off in and mostly because pools just took off because I think there was such such big demand for that.
• 5:32
  SPEAKER_02: And so all my time and energy kind of went into that.
• 5:34
  SPEAKER_02: So it kind of became like a side hustle for a few years just for fun, the the apparel thing.
• 5:38
  SPEAKER_02: But once I realized like how big of an opportunity I had with pools, yeah, and I just saw and I learned like a home service is like a great industry to be in, I just went all in on that.
• 5:47
  SPEAKER_02: Did you do your own shirts at least for your pool company?
• 5:51
  SPEAKER_02: No, it was a totally different kind of vibe and stuff.
• 5:53
  SPEAKER_02: Okay, okay, okay.
• 5:54
  SPEAKER_00: But I say you do your own shirts, bro.
• 5:55
  SPEAKER_02: I mean, you know, I did it.
• 5:56
  SPEAKER_02: I was able to get like a discount on you know bulk supplies because of that.
• 5:59
  SPEAKER_02: So yeah, nice.
• 6:00
  SPEAKER_02: That's what's up.
• 6:01
  SPEAKER_00: Yeah, is it is a whole different conversation, but uh, you know, I'll just make a quick little like side segment.
• 6:06
  SPEAKER_00: Like, we'll put cliff notes on this.
• 6:08
  SPEAKER_00: Um, starting two companies, if they run parallel, is a lot smarter than doing two different ones in two different lanes.
• 6:14
  SPEAKER_00: For sure.
• 6:14
  SPEAKER_00: Because then you're spread so thin instead of just focusing on one thing.
• 6:16
  SPEAKER_00: Yeah.
• 6:17
  SPEAKER_00: Um, so that's awesome.
• 6:18
  SPEAKER_00: So, okay, so you so you're thinking pools, it's starting to kick off.
• 6:22
  SPEAKER_00: How do you even like come up with like at the starting point?
• 6:25
  SPEAKER_00: Like, what am I gonna name this thing?
• 6:26
  SPEAKER_00: You know what I'm saying?
• 6:27
  SPEAKER_00: Like, what's the name?
• 6:28
  SPEAKER_00: Gotta get a logo, social media, marketing.
• 6:31
  SPEAKER_00: Like, what did like did you start doing some research, read some books?
• 6:34
  SPEAKER_02: Yeah, so I I knew nothing about business at the time other than because I read Rich Dad Port.
• 6:39
  SPEAKER_02: I knew I wanted to start a business, but nothing else.
• 6:41
  SPEAKER_02: So, yeah, it was a ton of just research.
• 6:43
  SPEAKER_02: It was books, it was podcasts, it was reaching out to people that I knew or finding business owners that that owned businesses, trying to get their advice.
• 6:51
  SPEAKER_02: And then it was just like calling pool companies and trying to get an idea for like what they're charging, what's their name, what's their logo.
• 6:58
  SPEAKER_02: I like that.
• 6:59
  SPEAKER_00: Yeah, so it was just a lot of like internal research as well.
• 7:01
  SPEAKER_00: So, were these companies like open?
• 7:03
  SPEAKER_00: Like were they cool about like talking about stuff and like giving you feedback, or were they totally like, why the fuck are you calling me?
• 7:09
  SPEAKER_02: Yeah, a couple were, a couple weren't.
• 7:11
  SPEAKER_02: So you just there's a few people in and I think in every industry you'll find a people, some people they're like very open to talking about it.
• 7:16
  SPEAKER_02: Yeah.
• 7:16
  SPEAKER_02: And then others they're definitely weird about it.
• 7:18
  SPEAKER_00: Oh my god.
• 7:19
  SPEAKER_00: Yeah.
• 7:19
  SPEAKER_00: We'll we'll get in we'll get into that uh a little bit later in the show as far as what he does now um after the acquisition, all that type of stuff.
• 7:26
  SPEAKER_00: Yeah.
• 7:27
  SPEAKER_00: But um, was it was it your goal from the beginning to sell the company?
• 7:31
  SPEAKER_02: It was.
• 7:31
  SPEAKER_02: I never had like a timetable or a size or anything, but my goal was always to grow a business to be able to sell it.
• 7:38
  SPEAKER_00: Got it, got it, got it.
• 7:39
  SPEAKER_00: Interesting.
• 7:40
  SPEAKER_00: And so at first, I'm sure it's just you, right?
• 7:42
  SPEAKER_00: You're going out, you're cleaning the pools, you do your one-man operation.
• 7:44
  SPEAKER_00: At what point until you actually like started to hire?
• 7:47
  SPEAKER_02: Yeah, so it's pretty early on for me, and I'm kind of I don't know if you want to call me lucky, but I did not really enjoy cleaning pools, so I was very motivated to hire out for that as soon as possible.
• 7:57
  SPEAKER_02: Yep.
• 7:58
  SPEAKER_02: But I also early on really understood the value of focusing on the high value tasks in the business.
• 8:03
  SPEAKER_02: And I as soon as I started getting some clients and like, oh, I'm spending all my time in the field, I don't have any more time to do this marketing and these things that started to develop, you know, business.
• 8:12
  SPEAKER_02: So it was pretty clear early on to me, like, okay, if I can hire someone to do the actual cleaning, yeah, that's not like it doesn't cost me that much to have them take over the cleaning.
• 8:20
  SPEAKER_02: Now I can spend my time doing the marketing, doing the sales, doing the stuff that's actually gonna grow the business and drive revenue forward.
• 8:26
  SPEAKER_00: Let's go, dude.
• 8:27
  SPEAKER_00: You have to lift off right there.
• 8:28
  SPEAKER_00: Because at the end of the day, I think, you know, cliff note, side note, viewers and listeners, you gotta figure out what you love to do.
• 8:35
  SPEAKER_00: You can get a piece of paper, put a line down the middle, and put the things that you like to do, things that you don't like to do, and delegate that shit.
• 8:40
  SPEAKER_00: A lot of business owners think that's like, oh no, no one can do it better than me.
• 8:43
  SPEAKER_00: But it's just like, dude, just give it up, let someone else do it.
• 8:46
  SPEAKER_00: I love that you figured out the lane that you wanted to be in.
• 8:49
  SPEAKER_00: And um, I actually know some pool cleaner cot and like they're contractors, right?
• 8:53
  SPEAKER_00: Right.
• 8:53
  SPEAKER_00: I mean, they get basically like depending on the route, depending on how many pools, they just get like a set amount per pool, right?
• 8:59
  SPEAKER_00: Paper pool, yeah.
• 8:59
  SPEAKER_00: Yeah, paper pool.
• 9:00
  SPEAKER_00: So, so it's actually it seems pretty lucrative.
• 9:03
  SPEAKER_00: So, so okay, you're getting these.
• 9:06
  SPEAKER_00: How do you get like accounts?
• 9:08
  SPEAKER_00: Yeah.
• 9:08
  SPEAKER_00: So if someone wants to start a pool company, yep.
• 9:10
  SPEAKER_02: So I'll answer that.
• 9:11
  SPEAKER_02: I want to touch on one thing that you said that I think is really important.
• 9:13
  SPEAKER_02: And you talked about how business owners are like, oh, I I'm the best at doing all this.
• 9:17
  SPEAKER_02: I think that's a very prideful way to look at it.
• 9:20
  SPEAKER_02: And I think you're to be straight up, I think you're completely wrong if you think that.
• 9:24
  SPEAKER_02: Yeah.
• 9:24
  SPEAKER_02: I'm sure you're very passionate about all these aspects of your business.
• 9:27
  SPEAKER_02: Of course.
• 9:27
  SPEAKER_02: But there's no way that you are the best technician, the best salesperson, the best marketer, the best customer service, the best bookkeeper.
• 9:34
  SPEAKER_02: There's other people that are very good and very talented at those things.
• 9:37
  SPEAKER_02: So I think it's very important to understand, yeah, I might enjoy all these aspects of the business, but what am I best at?
• 9:42
  SPEAKER_02: And how can I help my business thrive and give my customers the best experience possible by putting people in place that are a players in this certain part of the business.
• 9:52
  SPEAKER_00: And the one thing I will say to book and to what you just said, from the perspective of being a leader, once you do go up the ranks, it's just nice to be able to say, like, I touched everything.
• 10:01
  SPEAKER_01: Yeah.
• 10:02
  SPEAKER_00: Like I can relate to you.
• 10:03
  SPEAKER_00: Because when you start hiring people, they want to know that, like, okay, you used to do the same shit.
• 10:08
  SPEAKER_00: Right.
• 10:09
  SPEAKER_00: You're not above them.
• 10:10
  SPEAKER_00: You just decided on doing this because that's what you liked, and and you delegated the rest.
• 10:13
  SPEAKER_00: Yep.
• 10:13
  SPEAKER_00: Yep.
• 10:14
  SPEAKER_00: So I love that.
• 10:14
  SPEAKER_00: I love that.
• 10:15
  SPEAKER_00: Let's go way to relate.
• 10:16
  SPEAKER_00: Let's freaking go.
• 10:17
  SPEAKER_00: All right.
• 10:17
  SPEAKER_00: So so you're going out, you're getting pools, you're flying, you're canvassing social media.
• 10:22
  SPEAKER_00: Like, what are you doing?
• 10:23
  SPEAKER_02: Yep.
• 10:23
  SPEAKER_02: So started off um all organic.
• 10:25
  SPEAKER_02: So I had no idea what to do to grow.
• 10:27
  SPEAKER_02: I I had done a one of my jobs beforehand was going door to door.
• 10:30
  SPEAKER_02: So I was like, well, I'm just gonna start with that.
• 10:32
  SPEAKER_02: Like, I you know, decent at sales would just be like a lot of people here is gonna do that, dude.
• 10:35
  SPEAKER_02: Yeah, a lot of door to door I heard.
• 10:37
  SPEAKER_02: So I just started knocking doors, yeah, trying to get some clients.
• 10:39
  SPEAKER_02: Okay.
• 10:39
  SPEAKER_02: Um, got a few from that, and I realized, okay, this is I can get some people, but it's not gonna be like the most effective use of my time.
• 10:45
  SPEAKER_02: So I was like, I just started doing research, like what can I do to grow?
• 10:48
  SPEAKER_02: Um, so I started using social media, that was a really big aspect for us.
• 10:53
  SPEAKER_02: Um, networking and power partners was probably one of the biggest things I did early on.
• 10:57
  SPEAKER_02: So connecting with other other people, and and that started bringing referrals.
• 11:01
  SPEAKER_02: That was probably the biggest thing I did, and I can dive more into that if you'd like, but that that really helped us grow in the beginning.
• 11:06
  SPEAKER_02: All right.
• 11:07
  SPEAKER_00: I want I want to touch on what you just said, and maybe this is gonna be a card or a play out of BI, but he said power partners.
• 11:16
  SPEAKER_02: Yeah.
• 11:16
  SPEAKER_00: And so let's explain to the viewers and listeners what is a power partner?
• 11:20
  SPEAKER_02: So for me, a power partner is different than you know a referral partner.
• 11:24
  SPEAKER_02: I think anyone could be a referral partner.
• 11:26
  SPEAKER_02: I could I could meet, you know, uh someone in the insurance agency, a business owner, and they could have a pool, they could have a friend with a pool.
• 11:32
  SPEAKER_02: That's a referral partner to me.
• 11:34
  SPEAKER_02: A power partner is someone that shares your same target audience.
• 11:38
  SPEAKER_02: So a referral comes a lot more natural and you don't have to really think about it or force it.
• 11:43
  SPEAKER_02: So for I'll give you an example for my pool company.
• 11:46
  SPEAKER_02: I was trying to think and I I kind of accidentally stumbled across this idea and then later on realized it's a thing.
• 11:52
  SPEAKER_02: But I was like, okay, who knows my customer best?
• 11:55
  SPEAKER_02: And so the first thing that came to my mind is landscapers.
• 11:58
  SPEAKER_02: So landscapers are also in the backyard, they know what that area looks like.
• 12:02
  SPEAKER_02: And if a homeowner is willing to pay and they understand the value of, oh, I'm gonna pay so someone else can handle my yard, more than likely they're gonna do the same thing for their pool.
• 12:11
  SPEAKER_02: So that's that's a perfect target audience, you know, car carbon copy of what I'm looking for as well.
• 12:16
  SPEAKER_02: Love it.
• 12:16
  SPEAKER_02: Yep.
• 12:17
  SPEAKER_02: And so I just started cold calling landscapers and trying to connect with them and sharing what I did and trying to add value to them however I could.
• 12:25
  SPEAKER_02: Yeah.
• 12:26
  SPEAKER_02: And that just created some really cool organic relationships of landscapers that just started sending me their clients.
• 12:33
  SPEAKER_00: Interesting.
• 12:33
  SPEAKER_00: Now, when you went through that process and you're and you're talking with these landscapers, what does it look like from the perspective are you doing anything like say um revenue share?
• 12:43
  SPEAKER_00: Is there any revenue share?
• 12:45
  SPEAKER_00: Is it just plainly just they're sending you business?
• 12:48
  SPEAKER_00: Like, how do you position yourself for them to actually feel the need or want to actually give you, you know, their clients?
• 12:55
  SPEAKER_00: Right.
• 12:55
  SPEAKER_02: So every relationship's a little bit differently, but the key is adding value first.
• 12:58
  SPEAKER_02: So instead of just going and saying, Oh, can you send me business?
• 13:01
  SPEAKER_02: Like they're not gonna be why would they care, right?
• 13:04
  SPEAKER_02: Like you have to add value.
• 13:05
  SPEAKER_02: Yeah, and so we had to I had to figure out how to be creative and how I could add value to these people.
• 13:10
  SPEAKER_02: What I would do when it was really easy for me is I I said, Hey, if you have a pool, like let me clean your pool for free for a month so you can see the type of service that I offer.
• 13:18
  SPEAKER_02: And I go above and beyond.
• 13:19
  SPEAKER_02: And so they experienced that, like, wow, this is so good.
• 13:21
  SPEAKER_02: Like, my customers are gonna love me if I refer this guy.
• 13:26
  SPEAKER_00: I love that.
• 13:27
  SPEAKER_00: Now, that's a positive, good way to be able to add value.
• 13:30
  SPEAKER_00: Right.
• 13:31
  SPEAKER_00: It it reminds me of the book, The Seven Triggers to Yes, which states if you do something for someone else, someone will be more inclined to do something back for you.
• 13:38
  SPEAKER_00: Um, when you're not really like put you like you're not setting the mindset of like, you're not in the mindset of like, oh, I'm gonna do all this cool shit for people because I want them to do things back for me.
• 13:47
  SPEAKER_00: Right, like, you know, no, no, no.
• 13:48
  SPEAKER_00: It's like, hey, value first, I don't really even care.
• 13:50
  SPEAKER_00: If they see the value, they like the service, cool, they'll hire me.
• 13:55
  SPEAKER_00: Um, very, very smart.
• 13:57
  SPEAKER_00: So, so okay, that's one type of situation.
• 13:59
  SPEAKER_00: And so you're saying this is free services for the landscaper's customer.
• 14:06
  SPEAKER_02: So I would do a free service for the landscaper, so they themselves would experience what it was like to have my service.
• 14:13
  SPEAKER_02: So they're comfortable, not only comfortable, but like, wow, this guy does such a good job.
• 14:17
  SPEAKER_02: Like, yeah, my customers are gonna love it if they get this experience, they're gonna appreciate me for for sending this referral.
• 14:23
  SPEAKER_00: They don't have a pool now.
• 14:24
  SPEAKER_00: What?
• 14:25
  SPEAKER_02: Um obviously that's oh, the landscaper yourself.
• 14:28
  SPEAKER_02: The landscaper doesn't have a pool.
• 14:30
  SPEAKER_02: No, so we would say, hey, if you or a family member or good friend of yours has a pool, we'd love to take care of that for free.
• 14:35
  SPEAKER_02: Okay, okay, okay.
• 14:36
  SPEAKER_00: So you just went went down the line.
• 14:38
  SPEAKER_00: Yep.
• 14:40
  SPEAKER_00: I like that.
• 14:41
  SPEAKER_00: Okay, cool, cool.
• 14:42
  SPEAKER_00: And then as far as like the customer themselves, um any of that type of stuff too, like free services for them, or would it just be paid service after they were?
• 14:50
  SPEAKER_02: It was kind of like every situation was different, but we typically have some sort of offer going out at the same time, anyways.
• 14:55
  SPEAKER_02: Like, hey, first first two weeks of service free, so we'd let our landscaper know whatever our offer was at the time.
• 15:01
  SPEAKER_02: Yeah.
• 15:01
  SPEAKER_02: So they could let their customers know, hey, I notice, you know, you got some leaves in your pool, your pool's going a little green.
• 15:06
  SPEAKER_02: I've got a really good pool company that I I work with a lot.
• 15:09
  SPEAKER_02: He's offering two free weeks.
• 15:10
  SPEAKER_02: Do you want to give it a try?
• 15:11
  SPEAKER_00: Nice.
• 15:12
  SPEAKER_00: Yep.
• 15:12
  SPEAKER_00: Okay, that's cool.
• 15:13
  SPEAKER_00: Yeah, I love that.
• 15:14
  SPEAKER_00: Shout out.
• 15:14
  SPEAKER_00: That's big.
• 15:16
  SPEAKER_00: Um, interesting.
• 15:17
  SPEAKER_00: So now, how do you find people that you could trust to go into these houses to actually clean these pools and feel confident that they're gonna give the same s level of service as you?
• 15:28
  SPEAKER_00: Right.
• 15:28
  SPEAKER_00: Because, you know, it's it's I get that like attracts like, right?
• 15:32
  SPEAKER_00: Typically your vibe creates your tribe.
• 15:34
  SPEAKER_00: Yeah, but there's always gonna be that one bad egg.
• 15:38
  SPEAKER_00: You can't, you know, control every situation.
• 15:40
  SPEAKER_00: So, so at the beginning, when did you start hiring after how many pools?
• 15:44
  SPEAKER_00: And then um, and then how did you keep up quality control when you kept hiring?
• 15:49
  SPEAKER_02: Right.
• 15:49
  SPEAKER_02: So I hired pretty early on.
• 15:51
  SPEAKER_02: I think I had 40 pools when I made my first hire.
• 15:53
  SPEAKER_02: I brought someone in part time just so I could kind of get that experience under my belt, yeah, and also still have the time to do all the marketing and stuff I was working on.
• 16:03
  SPEAKER_02: Um, I I won't pretend that I was perfect at hiring early on and that I made all perfect hires.
• 16:08
  SPEAKER_02: Yeah, yeah.
• 16:08
  SPEAKER_02: Um, you learn from mistakes, but I used to have the mindset of like, oh, like you're just never gonna know, like there's gonna be some bad apples.
• 16:14
  SPEAKER_02: But yeah, what I've learned now is like there are definitely some red flags that you can identify.
• 16:18
  SPEAKER_02: And for me, it's been about having a rigid hiring process and kind of drawing that out a little bit so that we can identify those red flags early on, just basically giving people as many opportunities as possible to show us their true colors and show us who they really are before we hire them.
• 16:34
  SPEAKER_02: Um, and then obviously people change at times, so things still might happen.
• 16:38
  SPEAKER_02: But that gave us like a really good foundation of being confident that that person was gonna work out.
• 16:43
  SPEAKER_00: Very interesting.
• 16:43
  SPEAKER_00: I love that.
• 16:44
  SPEAKER_00: I love that.
• 16:45
  SPEAKER_00: So before I go into deeper with the process, I want to go back into the first thing you said 40 pools before you hired your first person.
• 16:52
  SPEAKER_00: Yeah.
• 16:52
  SPEAKER_00: Now, 40 pools, 30 days a month.
• 16:56
  SPEAKER_00: How how are you coming up with a like a schedule to then offset the pools so then you can go out and so like how many pools per day?
• 17:03
  SPEAKER_00: What does this look like?
• 17:04
  SPEAKER_00: Is it Monday through Friday?
• 17:06
  SPEAKER_00: How do you how how are you how you doing that?
• 17:08
  SPEAKER_02: So that's on like a weekly basis.
• 17:09
  SPEAKER_02: So all 40 pools are done weekly.
• 17:11
  SPEAKER_02: Monday through Friday?
• 17:12
  SPEAKER_02: Yep.
• 17:12
  SPEAKER_02: Yeah.
• 17:12
  SPEAKER_02: So we would we would split that up basically.
• 17:15
  SPEAKER_02: So if that's 40 divided by five, what what is that?
• 17:17
  SPEAKER_02: Like six or seven a day or something.
• 17:19
  SPEAKER_02: So yeah, okay.
• 17:19
  SPEAKER_02: Seven or eight a day, right?
• 17:20
  SPEAKER_02: So each day would kind of be split up between like yeah, eight pools, eight to ten pools a day.
• 17:25
  SPEAKER_00: Got it.
• 17:26
  SPEAKER_00: So if it's like 40 divided by 20, um how would that work?
• 17:30
  SPEAKER_00: Because if it's 40 and then you're just doing 20 days out of the week, right?
• 17:34
  SPEAKER_02: So they it's repeated every week.
• 17:35
  SPEAKER_02: So that Monday pool we're doing every Monday.
• 17:37
  SPEAKER_02: So yeah, yeah.
• 17:38
  SPEAKER_02: You just divide it, you just figured out how that week's gonna look, and then that's repeated every week.
• 17:42
  SPEAKER_02: Ah, okay.
• 17:43
  SPEAKER_02: Got it, got it.
• 17:43
  SPEAKER_02: Interesting.
• 17:44
  SPEAKER_00: All right.
• 17:44
  SPEAKER_00: And would you try to keep these pools like in a specific area?
• 17:47
  SPEAKER_00: So then that way you didn't have to drive too far.
• 17:49
  SPEAKER_02: So try to at first you just because especially I wanted to be like in the East Valley, so I'd take anything in the East Valley, and so sometimes I'm like drive it around town.
• 17:57
  SPEAKER_02: But as we grew, I'd I'd separate those routes, and I'd have like you know, a Gilbert route, a Chandler route, and separate it by cities.
• 18:02
  SPEAKER_02: Yeah.
• 18:02
  SPEAKER_02: And then as we continue to grow and scale too, same thing.
• 18:05
  SPEAKER_02: We'd have a route that maxes out at you know, like 15 pools.
• 18:08
  SPEAKER_02: So anytime a pool was in that area, we'd take the furthest one and add that to a different route.
• 18:13
  SPEAKER_02: Got it.
• 18:14
  SPEAKER_00: And then max pools per person.
• 18:16
  SPEAKER_02: So I was flexible on that as well.
• 18:19
  SPEAKER_02: Uh really because I think different people work differently.
• 18:23
  SPEAKER_02: Yeah.
• 18:23
  SPEAKER_02: And I don't like to put them in like a box like that.
• 18:25
  SPEAKER_02: Some people work a little slower and they just like to be out there enjoying their time doing that.
• 18:30
  SPEAKER_02: And some people are like are able to get through it quickly, efficiently, but also still do a good job.
• 18:34
  SPEAKER_02: Yeah.
• 18:34
  SPEAKER_02: Um, I also like to leave everybody with like a little bit of flex at the end of their day for two reasons, in case something went wrong, because if if your schedule's fully maxed out, because yeah, someone could do like 20 pools a day and you could you could use this for any industry, right?
• 18:46
  SPEAKER_02: Like take whatever that max is that you could do in a day.
• 18:49
  SPEAKER_02: But if something goes wrong, now those last three or four pools are getting pushed over to the next day.
• 18:53
  SPEAKER_02: And if that day's max as well, like now we just push back our entire week.
• 18:56
  SPEAKER_02: We have rescheduling all these people.
• 18:58
  SPEAKER_02: So I always, yep.
• 19:00
  SPEAKER_02: So I always would have a little wiggle room for that.
• 19:02
  SPEAKER_02: But then also I want these people to have opportunities to grow and expand and have more revenue opportunities for themselves.
• 19:09
  SPEAKER_02: So time to do like little repairs and things that they can can do for me as well.
• 19:13
  SPEAKER_02: Yeah, um, as regular technicians, so that they could learn and grow and you know, eventually become a repair technician as well.
• 19:19
  SPEAKER_00: Very, very interesting.
• 19:20
  SPEAKER_00: Okay, so then let's talk a little bit about the like how would you hire, like what would that process look like?
• 19:25
  SPEAKER_00: Um, it's one thing to be at 20,000 feet, right?
• 19:27
  SPEAKER_00: 20,000 feet is to give you guys all just kind of a general consensus of how this works, and then going a thousand foot in the weeds, really getting to the nitty-gritty so that we can specifically understand and conceptualize because you got you want you all to visualize, uh visualize, and this is just pools, but you know, it you could duplicate model, whatever, right?
• 19:46
  SPEAKER_00: Plug and play, landscaping, whatever, pest control.
• 19:50
  SPEAKER_00: All right, so so give us some context on the hiring process.
• 19:53
  SPEAKER_00: How are you even starting that process?
• 19:55
  SPEAKER_00: Social media, you're running ads, yeah.
• 19:58
  SPEAKER_02: So, first is reach out.
• 19:59
  SPEAKER_02: I never paid for for like hiring ads between uh social media and indeed and um like ZipRecruiter, the free version, and posting on Facebook, okay, and just like the personal connections as well, reaching out, and then as you grow, you know, asking your employees, yeah, I think there's plenty of opportunities to find people without having to pay for that.
• 20:21
  SPEAKER_02: So that's the first thing is just do all the like do the all the initial outreach and start to get applicants back.
• 20:26
  SPEAKER_02: Okay.
• 20:26
  SPEAKER_02: Got it.
• 20:27
  SPEAKER_02: So I had a kind of a three interview process with each person.
• 20:30
  SPEAKER_02: The first one was just like depending on how many people I got, it could be like a message going out to them or a quick phone call.
• 20:38
  SPEAKER_02: And I kept that first phone call to five minutes or less.
• 20:41
  SPEAKER_02: I learned this after I spent days and days going through all these applicants.
• 20:45
  SPEAKER_02: I call them and they're they, you know, on their side, they want to impress me.
• 20:48
  SPEAKER_02: So of course they tell me their life story, they spend 20 minutes talking about their experience.
• 20:52
  SPEAKER_02: Then it comes to find out they're like out of the area or they don't have a vehicle that that we can use for it.
• 20:56
  SPEAKER_02: And it's like I just wasted 20 minutes on someone that's not even you know qualified qualified.
• 21:00
  SPEAKER_02: So that first phone call, uh, you have to take control.
• 21:03
  SPEAKER_02: Hey, this is just a quick five-minute qualifying phone call and just go through a couple of things.
• 21:07
  SPEAKER_02: Boom, boom, boom.
• 21:08
  SPEAKER_02: Do you have this?
• 21:09
  SPEAKER_02: Do you have this?
• 21:09
  SPEAKER_02: Are you okay with this?
• 21:10
  SPEAKER_02: Did you make sure to read this on the job description?
• 21:12
  SPEAKER_02: Make sure all that's good.
• 21:14
  SPEAKER_02: Before we get to the second interview, I want to make sure that they're serious about it.
• 21:18
  SPEAKER_02: So this is probably my favorite part of the interview process.
• 21:21
  SPEAKER_02: Okay.
• 21:21
  SPEAKER_02: We would say, Hey, we're gonna send you over a um personality test.
• 21:27
  SPEAKER_02: And um it's it's gonna take five, ten minutes of your time, but then you just fill that out and send it back to us.
• 21:32
  SPEAKER_02: I would ask them then when they can get it back to me by.
• 21:36
  SPEAKER_02: Yeah.
• 21:37
  SPEAKER_02: And they'd let me know.
• 21:38
  SPEAKER_02: And uh if people have different opinions on personality tests, like how accurate they are.
• 21:42
  SPEAKER_02: I think they're they're interesting.
• 21:43
  SPEAKER_02: Um, I wouldn't take it as gospel, but but it is interesting to see.
• 21:46
  SPEAKER_02: But the main reason I would do that is to see if they would honor their word on when they said they would get it back to me.
• 21:52
  SPEAKER_02: Because it's it's not me saying, Hey, I need this back today, because I'm I'm not their boss yet, right?
• 21:55
  SPEAKER_02: But I want to see from like an integrity standpoint, which is one of our core values.
• 22:00
  SPEAKER_02: If you tell me you're gonna get get it back to me, I don't care if you said within an hour or in three days because I'm super busy right now.
• 22:06
  SPEAKER_02: Um, I just want to see if you honor your word.
• 22:08
  SPEAKER_02: Because if you're not gonna honor it now, I doubt you're gonna honor it when we work together.
• 22:11
  SPEAKER_02: And and if they didn't get it back to me by the time they said they would, then it's an immediate no.
• 22:17
  SPEAKER_00: Lift off, let's go.
• 22:19
  SPEAKER_00: That's sick.
• 22:20
  SPEAKER_00: Um, I I like what you said from the perspective of the initial call, you preface.
• 22:25
  SPEAKER_00: I think too many individuals out there don't preface and don't actually say like and set the intention like, hey, this is a five-minute call, gonna ask you some quick questions, and then you'll go to the next next segment or part of the process.
• 22:38
  SPEAKER_00: Yeah.
• 22:38
  SPEAKER_00: Um, and you know, my wife always talks about it.
• 22:41
  SPEAKER_00: She's like, all you have is your word.
• 22:42
  SPEAKER_00: And so if you're gonna say you're gonna do something, do it.
• 22:45
  SPEAKER_00: If you if you say you're gonna do it and you don't do it, then that's it.
• 22:48
  SPEAKER_00: And it's so true.
• 22:49
  SPEAKER_00: Like, you you give an inch to, you know, anyone.
• 22:51
  SPEAKER_00: They say this is like just children, huh?
• 22:53
  SPEAKER_00: Fuck, even adults.
• 22:54
  SPEAKER_00: Give an inch to anyone, they'll take a mile.
• 22:56
  SPEAKER_00: Right.
• 22:57
  SPEAKER_00: You know, and it sucks.
• 22:58
  SPEAKER_00: It sucks that that's is what it is, but you know, any in any form of anything in life, whether it's going to the gym or nutrition or starting a company or whatever you do, you gotta be very regimented with that process.
• 23:10
  SPEAKER_00: Yep.
• 23:11
  SPEAKER_00: You know what I'm saying?
• 23:12
  SPEAKER_00: I literally just got back from Nashville, Tennessee yesterday evening.
• 23:15
  SPEAKER_00: I went to bed by 11 o'clock, I was up at six o'clock, I went to the gym, I've been back to back in meetings, and now I'm in this podcast.
• 23:22
  SPEAKER_00: And it's because, you know, and it was a two-day event, real estate sector segment.
• 23:26
  SPEAKER_00: I mean, I interviewed a bunch of people, and yada yada yada.
• 23:28
  SPEAKER_00: But at the end of the day, it's like you you have to, you know, a habit behavior and the behavior terms to a new norm.
• 23:36
  SPEAKER_00: And so you gotta have it.
• 23:37
  SPEAKER_00: So so kudos to you, man.
• 23:38
  SPEAKER_00: I I love that.
• 23:39
  SPEAKER_00: Thank you.
• 23:40
  SPEAKER_00: Super smart.
• 23:40
  SPEAKER_00: Yeah.
• 23:41
  SPEAKER_00: Um, and then once you go through that process, next stage, going a little bit deeper, what does that look like?
• 23:46
  SPEAKER_00: Yep.
• 23:47
  SPEAKER_02: So the next after if they got it back on time, we would do a video call with them.
• 23:50
  SPEAKER_02: Okay.
• 23:50
  SPEAKER_02: Um, we just had kind of a list of questions.
• 23:52
  SPEAKER_02: We're trying to get to know them a little bit more, yeah, go more in depth about their experience, kind of what they're looking for, making sure it's a good fit.
• 23:57
  SPEAKER_02: The key question here that we would always ask is like, what are your goals?
• 24:00
  SPEAKER_02: Like, where do you see yourself in the next five years?
• 24:02
  SPEAKER_02: What are you wanting out of this?
• 24:03
  SPEAKER_02: I want to make sure on my end that I can fulfill those needs and goals.
• 24:07
  SPEAKER_02: Because a lot of people are just so desperate to hire those take anyone.
• 24:09
  SPEAKER_02: But if yeah, if someone's like, oh yeah, like I want to be, you know, a technician for a year, but I want to be a manager out of the field in two years from now.
• 24:17
  SPEAKER_02: But if I know that, like, oh, I already have a manager, we're not at the growth pace to have another manager in two years, yeah.
• 24:22
  SPEAKER_02: I know this person's gonna be unhappy.
• 24:24
  SPEAKER_02: So I want to get clear on what they want in that video call.
• 24:27
  SPEAKER_02: And then the third and final is in person.
• 24:30
  SPEAKER_02: And so for the, it's typically a technician, we'll do a ride-along.
• 24:33
  SPEAKER_02: And the whole time I'm now talking to them about how my vision of the company fits in with what they want.
• 24:40
  SPEAKER_02: And so that's where not only are because we've got to convince them, right?
• 24:44
  SPEAKER_02: That yeah, it's not just about the other side.
• 24:46
  SPEAKER_02: We've got to say, okay, like look at what we're building here, and here's how your goals and your aspirations kind of fit into that.
• 24:53
  SPEAKER_00: Yes, very, very smart.
• 24:55
  SPEAKER_00: Um, and that's the thing.
• 24:57
  SPEAKER_00: I think with hiring, that is not said enough.
• 25:01
  SPEAKER_00: There's not enough understanding specifically what is the goals, what is the aspirations, what do they want to do.
• 25:06
  SPEAKER_00: Yeah.
• 25:06
  SPEAKER_00: Because of the fact that, like, you know, when you're hiring someone, you're you're hiring someone and you're hiring not just this person, but you're you're you're taking them, and like you said, like showing the vision that you have.
• 25:18
  SPEAKER_00: Yeah.
• 25:18
  SPEAKER_00: And they have to believe in your vision.
• 25:21
  SPEAKER_00: And they say something like, if you had like two or three people that all believe in the same vision, like you can conquer the world.
• 25:26
  SPEAKER_00: You know, and so and so you got to get these individuals to understand that.
• 25:29
  SPEAKER_00: And so one of our standard procedures at Lift Off Agent is like, we want their vision board.
• 25:33
  SPEAKER_00: And then we do like money motivation, we want their vision board.
• 25:35
  SPEAKER_00: I coach each person once a month for 30 minutes to go deeper into how are you doing, what's happening, and and making sure that things are clear and really helping them navigate through some of their thoughts and some of the things that are coming up for them.
• 25:48
  SPEAKER_00: Um, and and so when you went through that process, how was it received?
• 25:53
  SPEAKER_00: Did they really like did some like it, some not?
• 25:56
  SPEAKER_00: Could you could you tell pretty quick where it's just like, okay, this is not gonna be a good fit.
• 26:00
  SPEAKER_00: This person's not really like they're not clear about what they want, right?
• 26:03
  SPEAKER_00: It's not really connecting properly.
• 26:05
  SPEAKER_02: Yeah, and that was like a good filter for me of oh, this person's just not the right fit for you know what we're trying to build over here.
• 26:10
  SPEAKER_00: Interesting.
• 26:11
  SPEAKER_00: Yep, okay, okay, yeah.
• 26:13
  SPEAKER_00: And and you know, and side note too, like viewers, listeners out there, like we want you to be able to understand, like this is a standard operating procedure, SOP, that you can put into your business if it's if and when you want to start your own thing.
• 26:25
  SPEAKER_00: Yeah, you know, so that we understand, like this is and and there's and this is the thing, like I feel like so many, so many people think that like whether this is named or it was said, like, you know, scaled pool company, seven figures.
• 26:37
  SPEAKER_00: It's fine.
• 26:38
  SPEAKER_00: Like you could take shit from any industry and it's applicable to other industries, depending on what the hiring process, exactly, setting goals, whatever the case may be.
• 26:47
  SPEAKER_00: Okay, cool.
• 26:47
  SPEAKER_00: So then, so now you're hiring these individuals going through this process.
• 26:51
  SPEAKER_00: Um, they can do up to almost 20 pools a day.
• 26:54
  SPEAKER_00: And then you said something about like a couple different positions within the actual organization.
• 26:59
  SPEAKER_00: So you have the individuals doing the pool.
• 27:01
  SPEAKER_01: Yeah.
• 27:01
  SPEAKER_00: Now you have technicians and managers.
• 27:03
  SPEAKER_00: So let's get into technician role.
• 27:04
  SPEAKER_00: What does it take to get to a technician?
• 27:07
  SPEAKER_00: And and what does the technician even look like?
• 27:09
  SPEAKER_00: What are they doing?
• 27:10
  SPEAKER_02: So you have your standard service technician, that's kind of what we've been talking about, and then you have a repair technician.
• 27:14
  SPEAKER_02: So repair.
• 27:15
  SPEAKER_02: Yeah, so your regular service technician is just cleaning the pools, chemistry, checking the equipment, stuff like that.
• 27:19
  SPEAKER_02: Yep.
• 27:19
  SPEAKER_02: Your repair technician is doing like if your equipment breaks down, or if you know you're replacing something or upgrading something, you're draining your pool, we'd have a repair tech that's those are like your one-off jobs.
• 27:28
  SPEAKER_02: And so that's kind of like the the next level up from a service technician.
• 27:32
  SPEAKER_02: Okay.
• 27:32
  SPEAKER_02: Um from there, we would have like a lead tech, and he's he's still gonna have some pools, but he's gonna have a lot more flexibility out in his day.
• 27:39
  SPEAKER_02: Um, if someone calls out, he's gonna take over the route.
• 27:42
  SPEAKER_02: If we need to go visit a client in person, he's gonna be the first person to do that.
• 27:45
  SPEAKER_02: If we need to do some training or if we need to like just kind of watch over a technician, that lead tech can kind of just be all over all over the field for us.
• 27:52
  SPEAKER_02: And then we have a service manager who's in office.
• 27:56
  SPEAKER_02: Got it.
• 27:56
  SPEAKER_02: Um, and that's who the customers can call and get someone that's sitting at a desk, can you know, look into their issues, check the schedule, check their invoices, whatever questions usually they have, someone that's you know super organized in the office and can answer answer any of those customer questions.
• 28:10
  SPEAKER_00: Wow, that's awesome! So it sounds like realistically, in the pool world, like you will need so many service technicians that are gonna be out there doing the jobs, probably more of them, less of the repair technicians, even less of the service managers and then the in-office personnel.
• 28:26
  SPEAKER_00: So it sounds interesting.
• 28:27
  SPEAKER_00: Okay, so you have some some key people coverage, which is fantastic because people call out sick and things like that.
• 28:32
  SPEAKER_00: Um, and so at the end, how many pools did you have with when and what did your team look like?
• 28:39
  SPEAKER_02: We got up to 500 pools.
• 28:41
  SPEAKER_00: Wow, congratulations.
• 28:43
  SPEAKER_00: Let's go.
• 28:44
  SPEAKER_02: Yeah, so that was the highest we got to.
• 28:46
  SPEAKER_02: Um, had about 20 people on the team total between technicians, um, managers.
• 28:52
  SPEAKER_02: We also developed a little sales team.
• 28:54
  SPEAKER_02: So we had a couple sales guys and a sales manager over them.
• 28:57
  SPEAKER_02: Yeah.
• 28:58
  SPEAKER_02: And then I had uh my office manager kind of over everybody, and she was kind of like the middleman between me and everyone else and saved me a lot of time and headache.
• 29:06
  SPEAKER_02: That's what's up.
• 29:07
  SPEAKER_02: Um, and then we had someone part-time in marketing focusing on that as well, and then a uh a VA to handle a lot of back end stuff as well.
• 29:13
  SPEAKER_00: Cool.
• 29:13
  SPEAKER_00: So when you're when you're at this this level, 500 pools, 20 plus people on staff, what did that look like from the perspective of like the day in, day out?
• 29:21
  SPEAKER_00: Like what did your day look like?
• 29:22
  SPEAKER_02: Yeah.
• 29:23
  SPEAKER_02: So my day, as soon as I brought in an office manager, my day became very flexible just in terms of like what I wanted to focus on.
• 29:30
  SPEAKER_02: And a lot of that just was, I would put it into two parts.
• 29:33
  SPEAKER_02: One was from a marketing perspective, and that's just because I loved marketing.
• 29:36
  SPEAKER_02: Yeah, I was very passionate about the growth and just like the brand and the presence and and how our brand came off to other people, whether that's through our logo or social media, but also just interactions with someone.
• 29:46
  SPEAKER_02: So I and because I love that, I was always focused on that.
• 29:50
  SPEAKER_02: Yeah.
• 29:50
  SPEAKER_02: The other big thing for me is just like from a leadership perspective.
• 29:53
  SPEAKER_02: Like, how can I be a better leader?
• 29:54
  SPEAKER_02: How can I motivate my team?
• 29:56
  SPEAKER_02: Yeah.
• 29:56
  SPEAKER_02: What systems do I need to put in place to help, you know, keep everyone motivated, keep them on track, you know, make sure the vision's clear to them.
• 30:03
  SPEAKER_02: Yeah.
• 30:03
  SPEAKER_02: Um, so those are the two things that I would focus on.
• 30:05
  SPEAKER_02: But it was nice because once I got to that point, nothing in my schedule was like time sensitive.
• 30:09
  SPEAKER_02: So I got to have a lot of flexibility over, you know, when I was working and and what I was doing there.
• 30:14
  SPEAKER_00: That's super cool.
• 30:15
  SPEAKER_00: And even when you get to that level too, you know, for anyone out there, like you still need to have some level of accountability no matter no matter where you're at for yourself.
• 30:22
  SPEAKER_00: Yeah.
• 30:23
  SPEAKER_00: It's nice to be able to have the flexibility so you can be able to start a family, travel the world, do whatever you want to do.
• 30:28
  SPEAKER_00: Right.
• 30:29
  SPEAKER_00: Um, but uh that's that's awesome.
• 30:31
  SPEAKER_00: So when you get to this point and you have the 500 polls and you have all these employees, like, did you have a feeling like it is time?
• 30:39
  SPEAKER_00: Like you're gonna, you're you know, like you can kind of feel like, all right, now I want to sell, I want to exit, or were you like that not come up?
• 30:46
  SPEAKER_02: So there were a couple times where I thought that because really and so and I'm glad you asked that because I want to be clear, like it it sounds great, and it's like, oh, it's just this uphill climb, but like business is a roller coaster.
• 30:56
  SPEAKER_00: Oh my god, yeah.
• 30:57
  SPEAKER_02: So there were ups and downs.
• 30:58
  SPEAKER_02: There was times where we lost a bunch of clients, where I lost key employees, and and so there were multiple times where I was like, I just want to sell this thing and get rid of it.
• 31:05
  SPEAKER_02: Yeah, but but I knew that I wasn't kind of at the point that I wanted to be at the business.
• 31:10
  SPEAKER_02: So yeah, so they're definitely up and downs, just so people are clear on that.
• 31:13
  SPEAKER_02: Like, business is not all fun and games, and you know on social media, I know it seems like that sometimes to people.
• 31:18
  SPEAKER_02: But yeah, so business is is hard, and if you're feeling that way, you're just like everybody else and you're you're in the right place.
• 31:23
  SPEAKER_02: Exactly.
• 31:24
  SPEAKER_02: Um, but so to answer that question, and I can kind of get into the story of how I kind of sold.
• 31:30
  SPEAKER_02: So I had someone reach out, um, private equity, right, reached out to us, and they were offering what I felt was um a little higher than what I thought I could sell it for.
• 31:41
  SPEAKER_02: Interesting.
• 31:42
  SPEAKER_02: Um, and so I was like, Oh, that's interesting.
• 31:43
  SPEAKER_02: And they were pretty aggressive about that offer.
• 31:45
  SPEAKER_02: Yeah.
• 31:45
  SPEAKER_02: And so then I reached out to a business broker and said, Hey, here is the offer I've been getting.
• 31:49
  SPEAKER_02: They're kind of aggressive about it.
• 31:50
  SPEAKER_02: Do you think we could get even more than this on the market?
• 31:52
  SPEAKER_02: Yeah.
• 31:52
  SPEAKER_02: And they're like, probably not, but it doesn't hurt to like list it and find out.
• 31:56
  SPEAKER_02: And so interesting.
• 31:57
  SPEAKER_02: So we listed it and um and we had an immediate bite on it.
• 32:02
  SPEAKER_02: Someone was super interested.
• 32:03
  SPEAKER_02: Interesting.
• 32:04
  SPEAKER_02: And so I'd had times in the past as well where someone reached out and wanted to buy the business.
• 32:08
  SPEAKER_02: So the reason that this time felt right is because I had started to do a little bit of consulting on the side for a couple other pool companies um who had just reached out and kind of you know asked me what I was doing for growth, how I'd been able to grow and scale.
• 32:22
  SPEAKER_02: Just like what you did at the beginning.
• 32:24
  SPEAKER_01: Yeah, yeah.
• 32:24
  SPEAKER_01: Look at that full circle moment.
• 32:26
  SPEAKER_01: Exactly.
• 32:26
  SPEAKER_01: Yeah.
• 32:26
  SPEAKER_02: So so yeah, I I started to do that and not only do it, but also realize how much I enjoyed doing that.
• 32:32
  SPEAKER_02: And I was like, oh yeah, this is my because even in my business, like the marketing and and the growth and the the sales and the scaling, that was my passion within the business.
• 32:39
  SPEAKER_02: So I was like, oh, when I'm talking to people about this, like that's all I'm doing, that's all I have to focus on.
• 32:43
  SPEAKER_02: Interesting, okay.
• 32:44
  SPEAKER_02: And so that kind of started to organically grow a little bit, and I started getting a couple like referrals for that.
• 32:49
  SPEAKER_02: And the pool company was at the point, like we talked about, where I wasn't, you know, in the day-to-day 24-7.
• 32:56
  SPEAKER_02: So I could spend a little bit more time and energy talking to other other companies looking to grow.
• 33:00
  SPEAKER_02: Yeah.
• 33:00
  SPEAKER_02: And it was just like it just kind of felt like the perfect opportunity of, you know, I can go all in on this.
• 33:05
  SPEAKER_02: This is what I love doing now, this is where I'm passionate about, and I can kind of just, you know, let go and and be rewarded for what I've built over here and and kind of kind of move into that next next period of life.
• 33:15
  SPEAKER_00: Dude, that's freaking awesome.
• 33:17
  SPEAKER_00: And so, so then you had some so did you didn't do the yin-yin, you didn't do like the the back and forth, like you didn't do like that, hey, so you gave this offer, and so now you put it on the market, got in this offer over here.
• 33:27
  SPEAKER_00: You just you just went with the offer that the broker got you?
• 33:29
  SPEAKER_01: Yep.
• 33:30
  SPEAKER_00: Okay, got it, fantastic.
• 33:31
  SPEAKER_00: And then um, and then when you go through the acquisition, do they still want because it depends on the terms, like do they still want you to be a consultant and still kind of be involved?
• 33:42
  SPEAKER_02: I mean, right right at first I did just kind of for a transition period, but then after that it was just kind of I wanted to kind of have my hands of it and and go all in on the consulting system.
• 33:51
  SPEAKER_02: Did you did you reach out to you know to the uh the staff and talk to them and have that kind of conversation or a couple of times, but I think they wanted the new owner kind of wanted to kind of cut that and and make sure that they were all you know on board with the new really yeah, the new ownership and everything.
• 34:06
  SPEAKER_02: Interesting.
• 34:07
  SPEAKER_00: And the company's still doing all right, or yeah.
• 34:09
  SPEAKER_02: Yeah, yeah, they're still out here.
• 34:10
  SPEAKER_02: Same number same name or they change it or I think they're in the process of changing.
• 34:14
  SPEAKER_02: I don't know all the details, but yeah.
• 34:18
  SPEAKER_00: Okay, very, very interesting.
• 34:19
  SPEAKER_00: And so seven figures, I don't know if you feel comfortable sharing numbers or not, like what what that looked like as far as like the actual like amount or right, yeah.
• 34:28
  SPEAKER_02: So we we hit our first seven figures, I want to say two or three years ago.
• 34:33
  SPEAKER_02: Okay.
• 34:33
  SPEAKER_02: And then just kind of grew, incremented like twenty, thirty percent a year from there.
• 34:38
  SPEAKER_02: Wow.
• 34:38
  SPEAKER_02: So did a couple million our our last year before we sold.
• 34:41
  SPEAKER_00: Nice, nice.
• 34:42
  SPEAKER_00: And then you sold for three X or um, so it's kind of funny.
• 34:45
  SPEAKER_02: We didn't really sell for like a because most pools sell for a route multiple.
• 34:50
  SPEAKER_02: Um and that was part of the reason I was like not interested in selling for a while.
• 34:55
  SPEAKER_02: Okay, because I felt like I had built a business that was worth more than just the routes, because they'll take up the routes and take your monthly multiple and do like a 10x or something of that, right?
• 35:04
  SPEAKER_02: And I was like, Well, I feel like I've built a brand that has a lot of value.
• 35:09
  SPEAKER_02: Um, you know, our marketing does a lot for us.
• 35:12
  SPEAKER_02: Yep.
• 35:12
  SPEAKER_02: We've got people in place, we've got systems in place, and to me that was that was worth more.
• 35:17
  SPEAKER_02: And so yeah, we were able to do more of like an eBay to sell, and I can't remember the the specific numbers, but yeah, it was something that I was a lot happier with because I felt like it it included the you know, it encompassed everything that I'd built, not just the routes.
• 35:30
  SPEAKER_00: So at this time, are you did you meet your current wife at this time, or are you still single?
• 35:34
  SPEAKER_00: Or so I we got married like right when I started the business.
• 35:39
  SPEAKER_00: Oh, so she was there the whole time?
• 35:40
  SPEAKER_00: Yeah.
• 35:41
  SPEAKER_00: Wow.
• 35:41
  SPEAKER_00: Yeah.
• 35:42
  SPEAKER_00: Okay, okay.
• 35:42
  SPEAKER_00: And then what how was the feeling?
• 35:45
  SPEAKER_00: Like, what was like going through your mind when you have that opportunity and you're sitting there making the final decision and you're like, holy shit, we're doing this.
• 35:52
  SPEAKER_00: Like this is this is real.
• 35:54
  SPEAKER_02: Yeah, for me, I was just I was excited about it, honestly.
• 35:56
  SPEAKER_02: Like I've talked to some people who are like, Oh, this is my baby, like, and they they struggle after they sold it.
• 36:02
  SPEAKER_02: But I think because, like I mentioned earlier, I always had a goal to grow it, to sell it.
• 36:07
  SPEAKER_02: Yeah, and I always viewed the business as something that is there to help me help support my life and build it and not the business is my life.
• 36:15
  SPEAKER_02: Yeah.
• 36:15
  SPEAKER_02: And so I didn't have the experience that I know some people have, like they feel like a part of their life is missing, they don't know what to do after they sell.
• 36:21
  SPEAKER_02: For me, it was like it's done a it's done its purpose, it's helped me, you know, build my life to where it where it is now.
• 36:26
  SPEAKER_02: But now it's like I'm ready to move on to the next chapter.
• 36:28
  SPEAKER_00: Yeah, 100%.
• 36:29
  SPEAKER_00: And congratulations, it's awesome.
• 36:31
  SPEAKER_00: Because just so the viewers and listeners can kind of conceptualize this, when we say things like two million, it sounds like a lot from the perspective, but it's 12 months, right?
• 36:43
  SPEAKER_00: And you have staff and employees, and you know, that isn't, you know, there's gross top line and there's their net in your pocket.
• 36:48
  SPEAKER_00: So it's not like in your pocket.
• 36:50
  SPEAKER_00: So when you're going through this acquisition and you're actually now getting a check for all or for like it's like in your pocket now, you know, it's not like it's like you don't have to pay anyone, right?
• 36:59
  SPEAKER_00: It's like straight up, all right, cool.
• 37:01
  SPEAKER_00: Like this is awesome.
• 37:02
  SPEAKER_01: Yeah.
• 37:02
  SPEAKER_00: And then um, and then with that too, I mean, is there much you could even do from the perspective of like how tax sheltering or anything?
• 37:10
  SPEAKER_00: I mean, because you're you know, the basically it just goes down to your your bottom line.
• 37:14
  SPEAKER_00: This is your revenue, right?
• 37:15
  SPEAKER_00: Like it's like, all right, cool.
• 37:16
  SPEAKER_00: Now I just, you know, made six million this year or whatever it was.
• 37:20
  SPEAKER_00: Um how how so how do you navigate that?
• 37:22
  SPEAKER_00: Did the broker help you, or did you have any any back end support as far as I have a really good CPA?
• 37:28
  SPEAKER_02: And the first thing we did is we kind of split up the payment so it came over like a uh not it didn't all come in one year.
• 37:33
  SPEAKER_02: Okay, got it.
• 37:34
  SPEAKER_02: So that helps because your taxes are by year, but I also have a really good CPA, and I know nothing about taxes, but she's genius, and so I just kind of leave it up to her and she does whatever's best.
• 37:44
  SPEAKER_00: Nice.
• 37:45
  SPEAKER_00: Let's go.
• 37:46
  SPEAKER_00: Shout out.
• 37:46
  SPEAKER_00: What's her name?
• 37:47
  SPEAKER_02: Sue.
• 37:48
  SPEAKER_00: Shout out, Sue.
• 37:49
  SPEAKER_00: Love it, man.
• 37:50
  SPEAKER_00: That that's super cool.
• 37:50
  SPEAKER_00: That's actually smart too, that it could be broken up over time.
• 37:53
  SPEAKER_00: Yeah.
• 37:53
  SPEAKER_00: And and now that company, the the new owner of the of your old company, do they still like want to hit you up for consulting?
• 37:59
  SPEAKER_02: No, I think he the the new business owner has a lot of business experience as well, not in the industry, um, but within other other businesses.
• 38:08
  SPEAKER_02: So he's pretty you know well versed on the business side.
• 38:11
  SPEAKER_02: And then I think part of the reason he was you know intrigued is because I had built a team that can kind of help him on the pool side of things.
• 38:18
  SPEAKER_02: So he wasn't like reliant on me, and the business wasn't like reliant on me specifically, and he could kind of take it over, and between his knowledge and the you know, the knowledge and experience of the team, he kind of had everything he needed to keep growing from there.
• 38:31
  SPEAKER_00: Dude, super freaking smart too, because he did it over time.
• 38:34
  SPEAKER_00: Right.
• 38:34
  SPEAKER_00: He basically just used the revenue from the company, probably, I'm sure, to be able to pay you out.
• 38:38
  SPEAKER_00: Right.
• 38:39
  SPEAKER_00: And uh and then just make it all happen.
• 38:41
  SPEAKER_00: So it worked out perfect.
• 38:42
  SPEAKER_00: Very, very interesting.
• 38:43
  SPEAKER_00: That's that's that's awesome.
• 38:45
  SPEAKER_00: So all right, now it's sold.
• 38:48
  SPEAKER_00: Out of your responsibility, don't have to worry about losing clients.
• 38:52
  SPEAKER_00: You're good.
• 38:53
  SPEAKER_00: So at this point in time, any kids yet?
• 38:55
  SPEAKER_01: Yep.
• 38:56
  SPEAKER_02: So we've got a four-year-old, a two-year-old, and then uh our youngest is well, not there yet, but our soon-to-be youngest is uh due in June.
• 39:03
  SPEAKER_00: Nice, congratulations on that.
• 39:05
  SPEAKER_02: But during this time, oh you had um, yeah.
• 39:08
  SPEAKER_02: So obviously, like I said, I got married when um we just started the business, and then we had yeah, we had the two kids during the time that I was growing and and sold.
• 39:18
  SPEAKER_00: So just FYI started the company at 21.
• 39:21
  SPEAKER_00: It's 29.
• 39:22
  SPEAKER_00: Okay.
• 39:23
  SPEAKER_00: So no limitations on time, no limitations on on when, just just go for it.
• 39:28
  SPEAKER_00: Age is is irrelevant.
• 39:30
  SPEAKER_00: Um, and then so she was obviously supportive the whole time.
• 39:33
  SPEAKER_00: Sure.
• 39:33
  SPEAKER_02: Uh, does she also have her own thing going, or she just she was a dental hygienist, that's what she was doing when we first met.
• 39:40
  SPEAKER_02: And then um the goal was always for me to grow the company to a point where that could provide and she could stay home with the kids.
• 39:46
  SPEAKER_02: So nice took a couple years, but like I like I talked about, like the business was always there to support our life.
• 39:50
  SPEAKER_02: So a couple years in, we were able to do that, and she's been at home with the kids since nice, nice.
• 39:55
  SPEAKER_00: And I could see after you went through the acquisition, why it wasn't a big deal as far as like it wasn't like a part of you missing because that was just a time of your life, and you also had something else now.
• 40:04
  SPEAKER_00: We're gonna transition into, which is the consulting.
• 40:06
  SPEAKER_00: Yeah, and so with having the consulting, you know, you see it all the time.
• 40:10
  SPEAKER_00: You see the courses and the consultings and the coaches, and it's almost like you're going in the lane with your dad, right?
• 40:15
  SPEAKER_00: Sounds like right going in that direction.
• 40:17
  SPEAKER_00: Um, and so when you went through the acquisition, did you already kind of start another company or was it kind of loose as far as the way you're approaching the consulting at that time?
• 40:27
  SPEAKER_02: Yeah, I was just kind of doing it casually on the side.
• 40:29
  SPEAKER_02: And then the the sale process is pretty long and and you know, there's all these audits and things happening.
• 40:35
  SPEAKER_02: So as soon as that kind of started, that's when I tried to kind of you know structure it and make it its own actual business.
• 40:42
  SPEAKER_02: And so that way by the time I actually sold, I could kind of hit the ground running with not just like a couple random referrals, but some marketing in place and some yeah, some structures there as well.
• 40:50
  SPEAKER_00: Nice.
• 40:51
  SPEAKER_00: And so how long you be doing the consulting for?
• 40:53
  SPEAKER_02: So I would say it's been about two years now that I've been doing it.
• 40:56
  SPEAKER_00: Nice.
• 40:57
  SPEAKER_00: Congratulations on that side.
• 40:58
  SPEAKER_00: And two years consulting.
• 41:00
  SPEAKER_00: And is it um just you doing the coaching primarily and then now you're starting to build infrastructure team as well?
• 41:06
  SPEAKER_02: Or so I've got some I've got two people on the back end just kind of helping with some some back end stuff, but any any like customer facing client delivery is all on my end.
• 41:14
  SPEAKER_02: So and then to clarify, two years like more full time, but then like for the last five or six years, pretty casually on the side, just like I said, mostly with other pool companies that were reaching out.
• 41:24
  SPEAKER_00: Got it, is this like an hour a consulting fee, or like how do you structure it?
• 41:27
  SPEAKER_02: Yeah, so before I uh when I first started, I wasn't charging anything, it was just like people would call me and I just answered their question.
• 41:32
  SPEAKER_02: I just enjoyed doing it so much that I was happy to to talk about those things.
• 41:37
  SPEAKER_02: Yep.
• 41:37
  SPEAKER_02: And so and then it got to a point where I was like, Oh, I'm spending so much time doing this, like I should probably start charging.
• 41:42
  SPEAKER_02: Yeah, but I also want to make sure like if I was charging that they were getting value and an actual ROI from that.
• 41:48
  SPEAKER_02: Love it.
• 41:49
  SPEAKER_02: So before I felt comfortable charging anyone, I took I took someone and said, Hey, because before that it was just someone would, it was a very reactive, right?
• 41:57
  SPEAKER_02: Someone would ask me a question, I would answer, like, oh, what should I do for marketing?
• 42:00
  SPEAKER_02: Go do this.
• 42:00
  SPEAKER_02: Okay.
• 42:01
  SPEAKER_02: So I took that and turned that into like a framework of okay, here's like the step by step, here's exactly what I did to grow from you know, phase one of no business till now.
• 42:12
  SPEAKER_02: Yeah.
• 42:12
  SPEAKER_02: Um, and I set that up and I took someone said, Hey, can I just do this for you for free and help you grow?
• 42:18
  SPEAKER_02: And I just want to see like how the value is, what the ROI is from that.
• 42:22
  SPEAKER_02: Interesting.
• 42:22
  SPEAKER_02: And that helped me also help me tweak a few things of okay, this is a better way to teach this, or this is a better way to implement this.
• 42:28
  SPEAKER_02: And then what it was in my head.
• 42:29
  SPEAKER_02: And so that helped me like create kind of a structure.
• 42:32
  SPEAKER_02: And then from there I felt comfortable, like, okay, this is kind of the ROI he got.
• 42:35
  SPEAKER_02: I know that if I charge this much, that people are going to definitely make their money back and want to come back for more.
• 42:40
  SPEAKER_00: Yeah.
• 42:40
  SPEAKER_00: Yeah.
• 42:40
  SPEAKER_00: I love that.
• 42:41
  SPEAKER_00: No, congratulations.
• 42:42
  SPEAKER_00: Definitely a lift-off moment there.
• 42:43
  SPEAKER_00: And it's interesting because, like, you're you're not just selling fluff.
• 42:47
  SPEAKER_00: And I think anyone who's doing and listening, make sure that if you're working with whoever you're working with, you're not just working with someone who went on Chat GPT, checked out a Google video or two, and said, I'm a coach and ready to go.
• 42:59
  SPEAKER_01: Yeah.
• 43:00
  SPEAKER_00: You know what I'm saying?
• 43:01
  SPEAKER_00: Because um, kudos to you two for specifically going down that process of being able to do your due diligence to find out the value, um, the ROI, and then the pricing matrix.
• 43:11
  SPEAKER_00: So that way you can make sure that your pricing index is proper.
• 43:14
  SPEAKER_00: So you're not just just trying to price gouge anyone, especially when you go through the process of building an organization.
• 43:20
  SPEAKER_00: Uh, you know, cash flow is not always the easiest.
• 43:23
  SPEAKER_00: You know what I'm saying?
• 43:23
  SPEAKER_00: It's a process where you're always trying to balance cash flow and the books and who's the next hire, and then client left, and then you, you know, level less and cash flow, and then you have a couple more clients, and you're doing better on cash flow.
• 43:33
  SPEAKER_00: So it's an ever-getting process.
• 43:35
  SPEAKER_00: So when you go through the consulting side, how did you, for anyone out there that wants to potentially follow your footsteps and then get into the consulting?
• 43:43
  SPEAKER_00: Um, and sorry, by the end of this episode, you're still not gonna be a consultant if you took all the information that you just learned today from Alan and thought that you could just like now you're a coach.
• 43:53
  SPEAKER_00: Um, doesn't work not that easy.
• 43:55
  SPEAKER_00: Um, so how did you structure it?
• 43:57
  SPEAKER_00: So is this gonna be like a contract basis?
• 43:59
  SPEAKER_00: Like, is it gonna Like three, six, twelve months.
• 44:02
  SPEAKER_00: Like, is there different tiers depending on success?
• 44:04
  SPEAKER_00: Like, how did you even get the thought process right?
• 44:07
  SPEAKER_02: Yeah, good question.
• 44:08
  SPEAKER_02: So, it's definitely changed and evolved over time, and what I thought would work.
• 44:12
  SPEAKER_02: Like, and that's why I'm glad I did it for free for the first time to say, okay, this is what I thought would work best, but like it's a very different story to you know have done it, but then also to take that and help someone else do it as well and put that in the easiest way possible.
• 44:23
  SPEAKER_02: And by the way, sorry, not to get off track, but you're good.
• 44:25
  SPEAKER_02: What you mentioned about like the whole, you know, go on chat GBT, become become a self-proclaimed guru guru, that really you know frustrates me.
• 44:33
  SPEAKER_02: But it also is one of the reasons I started doing this because I hated the idea of like a coach and a consultant because of a lot of those guys.
• 44:40
  SPEAKER_02: Yeah, yeah.
• 44:41
  SPEAKER_02: Um, but and so I was like, no, I don't want to do that.
• 44:43
  SPEAKER_02: Like, I'm not a coach, like, don't call me that if people are calling for questions.
• 44:46
  SPEAKER_02: Yeah, but then it kind of just hit me one day, like, oh, these people are just out there like giving bad information that they're getting from Chat GPT out there and they're making money off it.
• 44:54
  SPEAKER_02: Like, what if I could go out there and like actually give valuable information that actually works and was actually implemented and helped grow a business?
• 45:02
  SPEAKER_02: Yes.
• 45:02
  SPEAKER_02: And I can obviously number one, you know, provide for myself, do something I love, and then also give these business owners an opportunity to work with someone that can actually help them grow.
• 45:12
  SPEAKER_02: So I 100%.
• 45:14
  SPEAKER_02: So I I had that like moment one day, and that's when I was like, okay, I'm actually gonna do this.
• 45:17
  SPEAKER_00: Yeah, no, one hundred percent.
• 45:18
  SPEAKER_00: Because the thing is too about the whole, you know, chat or Gemini or crack, there's a bunch of different ones as far as the platforms out there you could use.
• 45:26
  SPEAKER_00: You know, they're good to a certain perspective, and they can pull data and information from the internet and kind of give you a high level understanding.
• 45:36
  SPEAKER_00: The problem is is that it's really hard.
• 45:39
  SPEAKER_00: And once you start to get into consulting and selling and what have you, it's really hard to actually relate on the other end.
• 45:45
  SPEAKER_00: Right.
• 45:45
  SPEAKER_00: Because you don't really understand what you don't understand from the perspective of what you said earlier.
• 45:50
  SPEAKER_00: Yeah.
• 45:50
  SPEAKER_00: You said, it looks easy.
• 45:52
  SPEAKER_00: I get it, on this episode, within like an hour's time.
• 45:56
  SPEAKER_00: I I'm a I'm a seven-figure earner.
• 45:59
  SPEAKER_00: I'm this fucking, I went through this acquisition, I'm this business owner to now coach.
• 46:03
  SPEAKER_00: But you know, we're compressing everything in such a short amount of time with the intention to help you be able to like go quicker with the process of you know, either figuring out what you want to do with life, um, you know, maybe starting your own company and seeing how some of the SOPs and KPRs KPIs are done, and then understanding that like AI is great to assist, whether it's writing things, helping you maybe collect your thoughts, correct me with grammar, you know, going and doing some research on the on the basic levels, but getting to the next level, like, you know, it's it's you losing fucking however many clients, and then losing also a couple of employees or contractors, and then and then that pain that you can then relate to someone that you're talking to to then hopefully help someone you're consulting avoid that situation because you saw the writing on the wall that was the catalyst of the reason why it happened.
• 46:56
  SPEAKER_00: Right.
• 46:57
  SPEAKER_00: They're not you're not gonna see that shit from Chat GPT.
• 47:00
  SPEAKER_00: Yeah, so you're gonna navigate and thinking that like you're gonna know all the stuff, and then you're gonna be caught real quick, whereas it's like frauds are frauds.
• 47:09
  SPEAKER_00: You know what I'm saying?
• 47:10
  SPEAKER_00: And I'm I'm not here to knock anyone, but there's some influencers out there that are very close to us right now that I know of.
• 47:17
  SPEAKER_00: Um the ab dude with bald head, and I'm not gonna go any deeper.
• 47:21
  SPEAKER_00: And I got a buddy of mine who was on the show and he wants to come by and he's gonna go to the to one of his events, and I'm just like, like, what like you know, I just asked him straight up.
• 47:29
  SPEAKER_00: I'm like, you know, what is it that uh you see in that person?
• 47:33
  SPEAKER_00: Like what what is connecting you?
• 47:34
  SPEAKER_00: What is you know, what is the catalyst?
• 47:36
  SPEAKER_00: So it's just like, and I'm not here to knock anyone, y'all make your own, you know, whatever.
• 47:41
  SPEAKER_00: So just get back into the structure.
• 47:43
  SPEAKER_00: So so how how?
• 47:44
  SPEAKER_00: So how does that work?
• 47:45
  SPEAKER_02: So um I like to work with people in three month increments and I like to I like to do like goal-based consulting.
• 47:52
  SPEAKER_02: So I want to know what's your goal for the next three months, what does success look like for you?
• 47:57
  SPEAKER_02: Yeah, and to kind of go even a step further than that.
• 47:59
  SPEAKER_02: Like, I like to fill out, we have like this blueprint that we fill out together, and it kind of goes over like their the full year, like what they want to do.
• 48:06
  SPEAKER_02: And then and then also like beyond that, like what's your you know, three and ten year vision.
• 48:10
  SPEAKER_02: Yeah.
• 48:10
  SPEAKER_02: And then we break that down to like, okay, what does what do we need to do?
• 48:13
  SPEAKER_02: What does success look like these next three months?
• 48:16
  SPEAKER_02: And so from there, then we can kind of reverse engineer a plan of okay, here's what we need to do every week in order to hit that goal.
• 48:22
  SPEAKER_02: Because without that, it can just be a lot of like random stuff and you go in all these different directions.
• 48:27
  SPEAKER_02: But I want to know what they want out of this relationship and what's gonna be valuable for them.
• 48:31
  SPEAKER_02: Cause for some people, it might be growth, it might be marketing.
• 48:34
  SPEAKER_02: For others, they're like, Oh, I'm good on revenue.
• 48:35
  SPEAKER_02: I just I can't keep my team together, so we need to work on leadership.
• 48:38
  SPEAKER_02: So we get really clear on like what's that three-month goal that's gonna help us hit that long-term vision eventually.
• 48:43
  SPEAKER_02: Yeah, and then on my end, I just I reverse engineer that plan so when we meet together every week, we've got things that we're working together on.
• 48:50
  SPEAKER_00: Dude, super smart.
• 48:51
  SPEAKER_00: I absolutely love that.
• 48:52
  SPEAKER_00: Um clients from the perspective of you go through the process of three months, yeah, they hit their goals, things are going well, time hit the next three months.
• 49:03
  SPEAKER_00: Is there any clients you've worked with all the way throughout like a year?
• 49:06
  SPEAKER_02: I have, yeah.
• 49:06
  SPEAKER_02: No, I have a couple clients from when I first got started, so it's been like yeah, a year and a half, two years that I've had a few.
• 49:11
  SPEAKER_02: Nice.
• 49:11
  SPEAKER_02: Yeah, nice.
• 49:12
  SPEAKER_00: Yeah, so this is just kind of more of a personal uh question because I'm i I'm gonna do two parts.
• 49:19
  SPEAKER_00: First part, we'll tie it to the second part.
• 49:21
  SPEAKER_00: Okay.
• 49:21
  SPEAKER_00: First part is do you feel that maybe you could have gone a little bit bigger, like maybe a thousand pools or grew a little bit bigger with the company?
• 49:29
  SPEAKER_00: You ever do you ever have that thought in the back of your mind?
• 49:31
  SPEAKER_00: Like, I'm glad I sold the what if?
• 49:35
  SPEAKER_02: Yeah, I do, but I am so happy doing this right now.
• 49:40
  SPEAKER_02: Okay.
• 49:40
  SPEAKER_02: That that outweighs any of like the financial gain from that.
• 49:44
  SPEAKER_02: Okay.
• 49:44
  SPEAKER_02: I'm loving what I'm doing right now.
• 49:46
  SPEAKER_02: And I know that also financially this is gonna pay off eventually.
• 49:49
  SPEAKER_02: Yeah, yeah.
• 49:49
  SPEAKER_02: But I I don't have any regrets.
• 49:51
  SPEAKER_00: Okay, I'm gonna go, I'm gonna go deeper with it.
• 49:52
  SPEAKER_00: You ready?
• 49:53
  SPEAKER_00: Yeah.
• 49:53
  SPEAKER_00: Second question Do you feel that maybe you limited your growth by not going bigger with that company because you might hit a cap with your current consulting companies when they hit your income level?
• 50:05
  SPEAKER_00: Right.
• 50:05
  SPEAKER_00: That's a really you had with that company.
• 50:07
  SPEAKER_02: Yeah, that's a good question.
• 50:07
  SPEAKER_02: And that's that was a thought that I had.
• 50:09
  SPEAKER_02: That was a big thought of like, well, do I need to grow more just to hit a point of, you know, I can help customers hit that, hit that point.
• 50:16
  SPEAKER_02: Um, so two things on that that helped me still make that decision when I felt like it was the right decision at the time.
• 50:21
  SPEAKER_02: Yeah.
• 50:21
  SPEAKER_02: Um, one is I think that there's some things that I learned that I could help a company.
• 50:26
  SPEAKER_02: Now, obviously, I don't I I might not be the best fit for like a hundred million dollar company, right?
• 50:30
  SPEAKER_02: Yeah, yeah.
• 50:31
  SPEAKER_02: But there's some things that I learned that I I implemented into my business specifically, even though it might not have needed it yet, that I think could apply to a company like up to 10 million.
• 50:40
  SPEAKER_02: So I feel very comfortable based off the strategies and the systems that I implemented in my business.
• 50:45
  SPEAKER_02: I think I I put it in, and some people might say, like, I implemented these strategies prematurely into the business.
• 50:51
  SPEAKER_02: But part of the reason I was doing that was to like learn these processes and understand how a business slightly bigger than that might need to handle that.
• 50:57
  SPEAKER_02: So that's that's one part of it.
• 50:58
  SPEAKER_02: And the other part is I think there's an unlimited amount of businesses out there just trying to hit their first seven figures.
• 51:04
  SPEAKER_02: Yeah.
• 51:05
  SPEAKER_02: And so I think there's no shortage of people that I can help out.
• 51:08
  SPEAKER_02: And, you know, there's obviously there's people steps above me, but then there's people right below me.
• 51:12
  SPEAKER_02: And I think it's it's more valuable to work with someone who's just a couple steps ahead of you, yeah, rather than like, you know, some of these people they're so far ahead that it's hard to remember what it's like being brand new.
• 51:23
  SPEAKER_02: And so I think I can be relatable to you know, someone that's just getting started or someone that's doing just a couple hundred thousand and struggling to grow from there, yeah, to find someone that's oh, he did this.
• 51:32
  SPEAKER_02: Like it's a realistic, oh, if this if this guy can do it, he's local, he you know, grew a similar company to me.
• 51:37
  SPEAKER_02: Yeah, now I can do it.
• 51:38
  SPEAKER_02: Versus when you see, you know, your Grant Cardones, your Alex Ramoses, your Gary V's like, yeah, it's like, oh, did they just get lucky?
• 51:44
  SPEAKER_02: Like, is is their advice really gonna help me?
• 51:46
  SPEAKER_02: Right.
• 51:46
  SPEAKER_02: So yeah, I think that I can be relatable in that sense, and and there's plenty of people I can work with and help kind of hit that seven figure mark.
• 51:51
  SPEAKER_00: So you're so you so I can imagine ideal avatar, one to ten mil.
• 51:56
  SPEAKER_00: Yeah.
• 51:56
  SPEAKER_00: That would be your ideal client.
• 51:58
  SPEAKER_00: Okay, cool.
• 51:58
  SPEAKER_00: So if that's you, hit them up.
• 52:00
  SPEAKER_00: Yeah, all the information is at the bottom.
• 52:01
  SPEAKER_02: And also trying to hit that first million as well.
• 52:03
  SPEAKER_02: So anyone that's like plateauing it like between 250 and you know, 750.
• 52:07
  SPEAKER_02: Yeah.
• 52:07
  SPEAKER_02: Um, we can there's like a seven-step system I implement that'll get you to that first million.
• 52:12
  SPEAKER_02: And then from there, it's kind of that three-month, you know, goal setting that we that we worked, continue to grow from there.
• 52:18
  SPEAKER_00: Yeah, that's awesome.
• 52:18
  SPEAKER_00: No, congratulations on that.
• 52:20
  SPEAKER_00: Um and it's not like you can't go wide, right?
• 52:23
  SPEAKER_00: I think that like so there's two parts to what I'll say.
• 52:27
  SPEAKER_00: Um, if you have gr if you had grown your company to uh a hundred million dollar organization, there's something to be said about consulting, like you said at the Grant Cardos and stuff like that.
• 52:37
  SPEAKER_00: Like there's different levels.
• 52:38
  SPEAKER_00: You can go like deeper, not so wide, yeah, with coaching up to 100 million, right?
• 52:42
  SPEAKER_00: But you found your lane.
• 52:43
  SPEAKER_00: You're like, yeah, I'm cool with the one to 10 million.
• 52:47
  SPEAKER_00: Um, and I just wanna I just want to be very clear here.
• 52:50
  SPEAKER_00: Like, too many people think that if they get to a certain level, 100 million, 200 million, you name it, right?
• 52:58
  SPEAKER_00: Something's gonna be different, but it's not.
• 53:00
  SPEAKER_00: You just gotta be happy where you are.
• 53:03
  SPEAKER_00: And I'm gonna read this quote, dude.
• 53:04
  SPEAKER_00: This shit hit today, and I was just like, I was like, damn, I'm gonna use this phone because it's gonna take our logo off there.
• 53:10
  SPEAKER_00: Um, and it hit, dude.
• 53:12
  SPEAKER_00: And this is where I think it's gonna make it super simple for everyone.
• 53:16
  SPEAKER_00: It doesn't need to be complicated.
• 53:17
  SPEAKER_00: Are you ready?
• 53:18
  SPEAKER_01: Yeah.
• 53:19
  SPEAKER_00: When you realize you need nothing, you realize you have everything.
• 53:27
  SPEAKER_00: You don't hit that shit.
• 53:28
  SPEAKER_00: Because because, you know, we we we set the tempo to whatever it is that it needs to be.
• 53:35
  SPEAKER_00: Like, I was talking to someone about like as soon as you hit a hundred million dollars, how much more money do you really need?
• 53:42
  SPEAKER_00: Like, what do you like a big what do you want a bigger yacht?
• 53:44
  SPEAKER_00: Right, fucking bigger plane, like, you know, like really.
• 53:48
  SPEAKER_00: And so that's where I feel like putting that perspective out there, that's why I love what we're doing here.
• 53:53
  SPEAKER_00: Um, and I appreciate you reaching out, and so we can be able to enlighten, inspire, and help just someone out there understand that like there's the different levels because it seems like you're super happy, bro.
• 54:02
  SPEAKER_02: Yeah, no, I'm I'm very happy and satisfied with with where I'm at right now.
• 54:06
  SPEAKER_00: Dude, that's all that matters, man.
• 54:08
  SPEAKER_00: That's all that matters.
• 54:09
  SPEAKER_00: And I can imagine too, you have the freedom now to do the best thing in the world, which is enjoy your family.
• 54:15
  SPEAKER_02: For sure.
• 54:15
  SPEAKER_02: No, that that's number one for me.
• 54:17
  SPEAKER_02: You know what I'm saying?
• 54:17
  SPEAKER_00: Yeah, yeah.
• 54:18
  SPEAKER_00: Like the trips, the things that you could do, you know, you're not missing any sport games, you're not missing anything.
• 54:23
  SPEAKER_00: You get to have that fun with your family, you get to go do the things with your kids.
• 54:26
  SPEAKER_00: Yep.
• 54:26
  SPEAKER_00: So many people out there, and it's maybe you right now, is like thinking that you need to.
• 54:31
  SPEAKER_00: I remember my father-in-law, um, he said something about who watched a YouTube video of a 90-something year old, and um, he was always chasing, chasing, chasing, chasing.
• 54:40
  SPEAKER_00: And at the end, he basically didn't have a relationship with his kids or anything, and he just wish he didn't chase so much, and he he wishes that he did things differently.
• 54:48
  SPEAKER_00: So, hopefully, if you're watching this and you're already in now about an hour in today's show, that you know, if you get anything, it's just like stop chasing.
• 54:54
  SPEAKER_00: Right.
• 54:55
  SPEAKER_00: Figure out what your happy is and understand that you're enough no matter where you're at, no matter materialistic or or what have you.
• 55:03
  SPEAKER_00: Um, so now you're doing the consulting.
• 55:08
  SPEAKER_00: What's the vision?
• 55:09
  SPEAKER_00: Where do you want to take this thing?
• 55:10
  SPEAKER_02: Yeah, so my vision is to help as many home service companies as possible.
• 55:15
  SPEAKER_00: So you're not staying in the lane of just pools, right?
• 55:17
  SPEAKER_02: No, I'm I'm expanding to home services in general.
• 55:19
  SPEAKER_02: Okay, so we're talking what pest control pools, landscape, plumbers, HVAC, yeah, mobile detailers.
• 55:25
  SPEAKER_02: Yeah.
• 55:26
  SPEAKER_02: Okay.
• 55:26
  SPEAKER_02: Because what I've found is a lot of these strategies and systems around marketing and sales and hiring is very similar.
• 55:33
  SPEAKER_02: Okay, the actual service you do is that you deliver is different.
• 55:36
  SPEAKER_02: And so that's like, hey, you as the professional, like you're in charge of delivering a good service, but let me help you out with everything else.
• 55:42
  SPEAKER_02: So for home services, I find it's it's super similar.
• 55:45
  SPEAKER_02: And so I I try to stay in that lane because I know, like, for example, like, you know, someone in real estate came to me, the strategies that we do, there's there's a couple things that cross over, but it would be very different, and I wouldn't be able to, I wouldn't feel confident having them pay me and feel like I could help them to the best.
• 55:58
  SPEAKER_02: Because I'm sure there's someone else with that experience that could help them better.
• 56:01
  SPEAKER_02: But I'm very confident anyone in the home service space that I can help them with that growth.
• 56:05
  SPEAKER_00: I'm just gonna put it out there.
• 56:06
  SPEAKER_00: Um, if there is a real estate professional out there, this is a good play for you to connect Dallin.
• 56:14
  SPEAKER_00: Because like honestly, I I think that uh, you know, you're a perfect person because of your Rolodex and the book of business that you have with the home services area.
• 56:21
  SPEAKER_00: Uh in Arizona, right?
• 56:23
  SPEAKER_00: We're in Central Phoenix, and um and that could be a great opportunity.
• 56:29
  SPEAKER_00: I'm actually talking to a gentleman that um is helping out the real estate professional for after the closed process to be able to connect with all of the home services.
• 56:38
  SPEAKER_00: Oh no.
• 56:39
  SPEAKER_00: Um, because a lot of agents out there don't understand that they're leaving money on the table.
• 56:43
  SPEAKER_00: And he has a software that basically analyzes, like, you know, put your all, you know, whatever it is, uh pull, you know, landscape, bug person, you name it, put into the system.
• 56:54
  SPEAKER_00: Oh, cool.
• 56:55
  SPEAKER_00: And then and then it comes up with like uh like a number for referral partnership opportunities, which is super valuable, right?
• 57:03
  SPEAKER_00: So that way if an agent out there has these individuals client-wise and wants to send over a client and refer them over to a person, yeah, then that agent actually gets a piece of the pie.
• 57:14
  SPEAKER_00: Typically not expected, but an opportunity in itself because there's always money left on the table.
• 57:19
  SPEAKER_00: And so that's where I feel like you could be a perfect person to be able to have an agent connect with you and then you can connect in your home services, and then it could just be a win-win for both parties.
• 57:27
  SPEAKER_02: Happy to connect with anyone listening.
• 57:29
  SPEAKER_00: You know what I'm saying?
• 57:30
  SPEAKER_00: Like it's just super, super smart.
• 57:31
  SPEAKER_00: I love that.
• 57:32
  SPEAKER_00: Yeah.
• 57:32
  SPEAKER_00: Um, and so are you gonna also go through an exit with this company or are you just gonna write it out and see how it goes?
• 57:38
  SPEAKER_02: I'm just planning on writing it out right now because yeah, with the pool company, there's a very clear goal of I'm gonna grow this and scale it and sell it.
• 57:43
  SPEAKER_02: But yeah, with this, like my vision is to just help as many businesses as possible.
• 57:47
  SPEAKER_02: So yeah, I've I'll I'll I'll never shut the door to the opportunity if if something else comes up and I'm ready to move on.
• 57:53
  SPEAKER_02: But for now, it's just how can I be as valuable as possible to these home service guys who I I have a lot of you know feelings for them and because they're so good at what they do.
• 58:04
  SPEAKER_02: Yeah, but the problem is like people just don't know about it because they're they understand their industry, but they don't know anything about growth and marketing and visibility and and hiring.
• 58:11
  SPEAKER_02: So I love coming in and helping these guys.
• 58:13
  SPEAKER_00: See, that's super cool.
• 58:14
  SPEAKER_00: That's freaking awesome.
• 58:16
  SPEAKER_00: What does success mean to you?
• 58:19
  SPEAKER_02: That's a great question.
• 58:20
  SPEAKER_02: I I love the or I love the idea of success that I've come up with um because I think if you don't have the right definition of success, it's very easy to compare yourself to other people and to be down on yourself.
• 58:34
  SPEAKER_02: But for me, success is um having a a vision and then figuring out okay, what do I need to do to achieve that vision and then doing all those things that I promised myself that I would do.
• 58:49
  SPEAKER_02: Because I like to be in control of that.
• 58:52
  SPEAKER_02: Yeah.
• 58:52
  SPEAKER_02: And so if I say, hey, you know, if I promised myself that I would do X, Y, and Z, and maybe I only got to 90% of what that was, to me, that's still success because I did everything in my control for that.
• 59:02
  SPEAKER_02: Um and I can't control certain things, and I'm not going to spend time being sad or angry or upset about things that are out of my control.
• 59:09
  SPEAKER_02: So it's just all about what can I control, what can I do in my power to reach that.
• 59:13
  SPEAKER_02: And as long as I did that, then I can go home happy, satisfied, and feeling successful with myself.
• 59:18
  SPEAKER_00: Dude, congratulations.
• 59:20
  SPEAKER_00: That's awesome.
• 59:20
  SPEAKER_00: And and that's where I feel like for anyone viewing and listening, like, think about what that means to you.
• 59:26
  SPEAKER_00: You know, what does that mean to you?
• 59:27
  SPEAKER_00: And so you can be able to have a clear definition.
• 59:30
  SPEAKER_00: And I think just to give contrast, like I'll I'll add to the to the conversation as well.
• 59:35
  SPEAKER_00: Um, just for contrast and for you to potentially think about it as we are talking, like, what does success mean to you?
• 59:41
  SPEAKER_00: Because for me, it's like less.
• 59:45
  SPEAKER_00: That's what success means to me.
• 59:47
  SPEAKER_00: Less, less is more, less stress about bills, less stress about where I need to be and when I need to be there and how I need to be there.
• 59:54
  SPEAKER_00: And being being more in alignment with just who I am from the perspective of in the moment with my daughter, the best father that I can be.
• 1:00:04
  SPEAKER_01: Yeah.
• 1:00:04
  SPEAKER_00: The best husband that I could be, uh, the best co-host or the guest best host that I could be when I have a guest on the show.
• 1:00:12
  SPEAKER_00: You know, being as present as I possibly can in those specific moments.
• 1:00:15
  SPEAKER_00: Yeah.
• 1:00:16
  SPEAKER_00: Because when you're when you're not present and you're thinking about this or that or whatever else, I was walking to the event yesterday and uh almost got hit by this fucking truck because it wasn't fucking present.
• 1:00:26
  SPEAKER_00: He's like, You're driving, bro.
• 1:00:28
  SPEAKER_00: I'm I'm gonna crossrock guy, you know what I'm saying?
• 1:00:31
  SPEAKER_00: And it's and it's and it's you not being present out there that causes the car accident, right?
• 1:00:36
  SPEAKER_00: You know, causes the who knows what.
• 1:00:39
  SPEAKER_00: And so that's what I've learned because for so many years I try to chase, chase, chase, chase, chase and think I need to be a certain person or a certain way or certain things, and then I was like, oh fuck it, dude.
• 1:00:50
  SPEAKER_00: It's like whatever, dude.
• 1:00:51
  SPEAKER_00: You know, because like that quote that I I re I read to y'all earlier, um, and I it's funny because as you start to like get more clear on shit, it's so simple.
• 1:01:01
  SPEAKER_00: It's so simple.
• 1:01:02
  SPEAKER_02: Yeah, for sure.
• 1:01:03
  SPEAKER_00: It's not even that complicated.
• 1:01:04
  SPEAKER_00: But we make shit so complicated for nothing.
• 1:01:07
  SPEAKER_00: Yeah, it's like what the hell?
• 1:01:09
  SPEAKER_00: So I don't know.
• 1:01:11
  SPEAKER_00: Um, but going into what does I'm curious for you.
• 1:01:15
  SPEAKER_00: Um, what does your day look like?
• 1:01:17
  SPEAKER_00: How how do you how do you navigate your what's a day in the life?
• 1:01:20
  SPEAKER_02: Yeah, so day in the life, get up, go to the gym.
• 1:01:23
  SPEAKER_00: Okay, gym in the morning.
• 1:01:24
  SPEAKER_00: Yeah, yeah.
• 1:01:24
  SPEAKER_00: All right, all right, I'll give you one of these, bro.
• 1:01:26
  SPEAKER_00: I'm right there with you.
• 1:01:27
  SPEAKER_00: What do you work out?
• 1:01:28
  SPEAKER_02: Uh I just go to EOS.
• 1:01:29
  SPEAKER_02: Me too.
• 1:01:29
  SPEAKER_02: Nothing crazy.
• 1:01:30
  SPEAKER_00: It's all good.
• 1:01:31
  SPEAKER_00: All right.
• 1:01:31
  SPEAKER_02: So yeah, go to the gym before everyone wakes up, get home, kids wake up, and I like to just have like a chill morning.
• 1:01:37
  SPEAKER_02: So take the kids on a walk.
• 1:01:39
  SPEAKER_02: Um, my oldest is super into go fish right now, so we usually play a game of go fish in the morning.
• 1:01:44
  SPEAKER_02: Nice.
• 1:01:44
  SPEAKER_02: Um, make some breakfast, make some smoothies or something.
• 1:01:46
  SPEAKER_02: Okay.
• 1:01:47
  SPEAKER_02: And then I try to get out the door by nine.
• 1:01:49
  SPEAKER_02: Yeah.
• 1:01:50
  SPEAKER_02: Um, and so and then once I'm at work, I try to be as you know efficient with my time as possible.
• 1:01:55
  SPEAKER_02: Yeah, yeah.
• 1:01:55
  SPEAKER_02: Um, I do a lot of time blocking, so I've got like, you know, an hour for marketing, hour for sales, whatever it is, client delivery.
• 1:02:01
  SPEAKER_02: And so I'm like very clear on like what I need to do at all times.
• 1:02:04
  SPEAKER_02: So I'm never just sitting there like, what should I do right now?
• 1:02:06
  SPEAKER_02: So so yeah, I try to be um as clear as possible with here's the things I need to do today.
• 1:02:11
  SPEAKER_02: Yeah, and to your point, like less is more simplified.
• 1:02:14
  SPEAKER_02: Like, what are the five actions that I can take today that are gonna help me be successful?
• 1:02:18
  SPEAKER_02: Yeah.
• 1:02:19
  SPEAKER_02: Um, and then just get those done as as quick as possible.
• 1:02:21
  SPEAKER_02: And you know, five is my absolute cutoff.
• 1:02:24
  SPEAKER_02: I'm home by five every day.
• 1:02:25
  SPEAKER_02: Interesting.
• 1:02:26
  SPEAKER_02: And then every day is different depending on how those you know, client calls, whatever I need to do to help those clients that day.
• 1:02:31
  SPEAKER_02: Like yesterday I got off early and and took the kids out and we had a fun afternoon.
• 1:02:35
  SPEAKER_02: Nice.
• 1:02:36
  SPEAKER_02: Um, but yeah, so like five's my cutoff.
• 1:02:37
  SPEAKER_02: Okay.
• 1:02:38
  SPEAKER_02: Get home, um, we'll do dinner.
• 1:02:39
  SPEAKER_02: I I my my my wife's a great cook and I I enjoy cooking as well.
• 1:02:43
  SPEAKER_02: So really, yeah, when I get the opportunity, I do love to cook and we've got a Traeger and a smoker in the back.
• 1:02:48
  SPEAKER_02: So I love Okay, love throwing stuff on there.
• 1:02:50
  SPEAKER_02: Yeah.
• 1:02:51
  SPEAKER_02: Yeah, it's just hanging out with the kids until bedtime, putting them in bed, and then spend and then either go play basketball or me and my wife will like watch a show or something.
• 1:02:58
  SPEAKER_00: Nice.
• 1:02:58
  SPEAKER_00: So then you got you, so you got yourself an office, so you like to go in to the office and uh I do have a home office.
• 1:03:05
  SPEAKER_02: It's just hard when the kids are home.
• 1:03:06
  SPEAKER_02: They're knocking on the door, they're wanting to do stuff, wanting to see dads.
• 1:03:09
  SPEAKER_02: So I go to a co-working office.
• 1:03:11
  SPEAKER_02: Uh I really like it just because there's a lot of like networking opportunities there as well.
• 1:03:15
  SPEAKER_02: Okay.
• 1:03:15
  SPEAKER_02: But it's nice for me to like get out and like kind of shift gears.
• 1:03:18
  SPEAKER_02: Um and then have I I used to work from home before we had kids, and then as soon as my oldest was like a year old, I was like, okay, I need to find something else to do this with.
• 1:03:27
  SPEAKER_02: So yeah, that's nice.
• 1:03:28
  SPEAKER_02: I can meet clients there as well if we're doing in-person stuff.
• 1:03:30
  SPEAKER_02: There's a there's a podcast to do there as well.
• 1:03:32
  SPEAKER_02: Nice, and a little gym there too.
• 1:03:34
  SPEAKER_02: So it's got like everything that I need if I need to avoid distractions.
• 1:03:38
  SPEAKER_00: Okay, that's cool.
• 1:03:39
  SPEAKER_00: That's cool.
• 1:03:39
  SPEAKER_00: Yeah, I you we had the office back in California, been out here since 2020, as I told you before we got on the show, and then built out the studio.
• 1:03:46
  SPEAKER_00: So bringing people here to the house, I feel like it's a little bit more cozy when you come here.
• 1:03:50
  SPEAKER_00: It's just a chill vibe.
• 1:03:51
  SPEAKER_00: And it's like the corporate vibe is not bad, you know, and there's networking opportunities, people there, whatever else.
• 1:03:57
  SPEAKER_00: I just um trying to find parking and shit, you know, and then you gotta like walk in the building and this and that.
• 1:04:03
  SPEAKER_00: So I feel like this is the easiest way just to kind of keep it simple for all things.
• 1:04:06
  SPEAKER_00: Yeah.
• 1:04:06
  SPEAKER_00: Um, but yeah, daughter likes to knock on the door, so have to lock that shit.
• 1:04:09
  SPEAKER_00: But and typically she's at school throughout the week, so it's easy peasy, and the wife's out there, she does her thing.
• 1:04:14
  SPEAKER_00: Yeah.
• 1:04:14
  SPEAKER_00: Um, so I do all my consultations back there, and then over here I do my podcast, and then also do podcasts over there as well, which is which is nice too.
• 1:04:21
  SPEAKER_00: Nice.
• 1:04:22
  SPEAKER_00: But um, but no, that's cool that you he doesn't even need to do any of this.
• 1:04:26
  SPEAKER_00: He already sold his company.
• 1:04:27
  SPEAKER_00: You're good, but you still are being very regimented, and and that's the thing.
• 1:04:32
  SPEAKER_00: I think as a human species, we need to be like we it we thrive off of having routine and going through that process instead of it just being kind of like whatever.
• 1:04:41
  SPEAKER_00: Right.
• 1:04:41
  SPEAKER_00: Um, but for you, you I mean, I guess because you have specific coaching calls, so you need to be for certain class customers, right?
• 1:04:49
  SPEAKER_00: You have certain times that you you are on calls.
• 1:04:51
  SPEAKER_02: Yeah, so like and like you said, regime is good, and I love having a schedule, but I also love the ability to be flexible.
• 1:04:56
  SPEAKER_02: Yeah.
• 1:04:56
  SPEAKER_02: And so with my clients, I set availability of when they can book calls with me.
• 1:05:00
  SPEAKER_02: Uh-huh.
• 1:05:00
  SPEAKER_02: And so that way, like if I know I'm gonna be out of town, I can block that day off or those days off.
• 1:05:04
  SPEAKER_02: So, like a couple weeks ago, we were we were out of town all week, and so yeah, I had like very limited time in the mornings when the kids were gonna be asleep still or busy that people could schedule their calls for.
• 1:05:13
  SPEAKER_02: A lot of people I tried to schedule either a week before or a week after could kind of double up on that.
• 1:05:18
  SPEAKER_02: Um, so yeah, I like to be regimented, have like a schedule that I stick to, but then also the ability to be flexible and be able to, you know, switch things up when I need to.
• 1:05:27
  SPEAKER_00: I love that.
• 1:05:27
  SPEAKER_00: Yeah, living in dad by the calendar is is a must.
• 1:05:30
  SPEAKER_00: It's just so nice.
• 1:05:31
  SPEAKER_00: If it's not on the calendar, it doesn't exist, and sometimes it sucks when you're like going and traveling and you're like, oh, um, oops, I got I'm double booked, and yeah, I'm at a fucking event and I gotta do a podcast.
• 1:05:41
  SPEAKER_00: I'm gonna podcast at lunch.
• 1:05:43
  SPEAKER_00: Just make it happen.
• 1:05:44
  SPEAKER_00: Yeah, you know, so you do what you gotta do.
• 1:05:47
  SPEAKER_00: But uh, but no, that's awesome.
• 1:05:48
  SPEAKER_00: That's awesome that you've gone and done all this at such a younger age, which is huge.
• 1:05:53
  SPEAKER_00: Um, who's some of your influences like over the years?
• 1:05:57
  SPEAKER_00: Like who do the people that you listen to?
• 1:06:00
  SPEAKER_00: Or people that you kind of like look up to, follow, whatever.
• 1:06:03
  SPEAKER_02: Yeah.
• 1:06:03
  SPEAKER_02: Um, my dad, like we mentioned earlier, he's been a big influence of mine.
• 1:06:08
  SPEAKER_02: Yep, yeah.
• 1:06:09
  SPEAKER_02: Just the whole business thing.
• 1:06:10
  SPEAKER_02: And then also just like from a leadership perspective.
• 1:06:12
  SPEAKER_02: Okay.
• 1:06:12
  SPEAKER_02: Um, he's been really good with that.
• 1:06:14
  SPEAKER_02: And so that's helped me in trying to be the best.
• 1:06:16
  SPEAKER_02: I wouldn't say that I'm perfect for with that, but but yeah, no, helping as as I grew a team, you know, at such a young age, trying to like lead, especially when you're dealing with people a lot older than you, right?
• 1:06:25
  SPEAKER_02: Like, how can I be a positive influence on this person?
• 1:06:29
  SPEAKER_02: Yeah.
• 1:06:29
  SPEAKER_02: And so so yeah, he was very helpful um from that perspective.
• 1:06:33
  SPEAKER_02: And then um he he'd be the closest person to me from like a personal perspective.
• 1:06:40
  SPEAKER_02: And then I would just say, like, I've had just like a lot of really good relationships with family members and friends that have all just been super supportive of everything that I did.
• 1:06:47
  SPEAKER_02: Nice.
• 1:06:47
  SPEAKER_02: Um, and then I'm just big on like reading as many books and podcasts as possible and and just educating myself.
• 1:06:53
  SPEAKER_02: So yeah, no one in particular outside of that, but just like just the overall idea of like education from people who have been where you've been, yep.
• 1:07:01
  SPEAKER_02: Um, and just taking away everything you can from them.
• 1:07:04
  SPEAKER_00: Yeah, 100%.
• 1:07:05
  SPEAKER_00: I love that.
• 1:07:06
  SPEAKER_00: No, I'm not there with you.
• 1:07:07
  SPEAKER_00: I think that there's so much, there's so many opportunities to look at the gamut of whoever.
• 1:07:13
  SPEAKER_00: Yeah.
• 1:07:13
  SPEAKER_00: Um, and that's why I don't follow anyone very in particularly, but it's nice just to hear different perspectives.
• 1:07:21
  SPEAKER_01: Yeah.
• 1:07:21
  SPEAKER_00: Um, because everyone has kind of, you know, you read Grant Cardone's book, and then you might read uh Gary V's book, and then you might Alex Remozzi's book, and then, you know, whatever.
• 1:07:30
  SPEAKER_00: And then like you just kind of take because like I was just in a meeting this morning uh with uh Jesse Dow.
• 1:07:36
  SPEAKER_00: Shout out Jesse, he was on the podcast, you can check him out.
• 1:07:39
  SPEAKER_00: He's in the real estate marketing, uh passive prospecting space.
• 1:07:42
  SPEAKER_00: Okay.
• 1:07:43
  SPEAKER_00: And he spent the$125,000 to be coached by Alex Ramosy and went through his whole thing and like went out to his office and stuff.
• 1:07:50
  SPEAKER_00: And so he was talking about the psychology from the perspective of like the different um the different quadrants from like uh zero to a million, uh a million to three million, three million to ten million, and like, and then like what is like the overall ideology from the perspective of you know what that looks like.
• 1:08:08
  SPEAKER_00: And so he was saying that uh from one million uh to zero to one million, kind of all over the place, figuring things out, um starting to kind of build a team, um have no time, you know, doing all the all the stuff.
• 1:08:22
  SPEAKER_00: Maybe you're like just spread real thin.
• 1:08:23
  SPEAKER_00: And then one million to three million, you're starting to build the team, you're getting things together, and then you're working on, you know, pricing and scaling and finding out like where the like the where the roadblocks, and then from and three to ten million, you're dealing with like company culture and all this other type of stuff, and like you know, how is everyone kind of connecting?
• 1:08:43
  SPEAKER_00: And and I I I understand that, and I just don't really resonate specifically with the model because of the fact that he comes from like an analytical standpoint, he's very analytical person, and I and I appreciate that.
• 1:08:58
  SPEAKER_00: I think it's great to a certain extent.
• 1:09:00
  SPEAKER_00: Did you watch Alex Mosey get interviewed or vice versa?
• 1:09:04
  SPEAKER_00: I feel like he was interviewed by Tom by um uh what's his name?
• 1:09:08
  SPEAKER_00: Tony Robbins.
• 1:09:09
  SPEAKER_02: Uh I saw clips from that interview.
• 1:09:10
  SPEAKER_00: Yeah, fuck the clips, dude.
• 1:09:12
  SPEAKER_00: Watch the sh watch the entire I I promise you, it was the most interesting breakthrough interview ever.
• 1:09:19
  SPEAKER_00: Yeah, that's what I heard about that one.
• 1:09:20
  SPEAKER_00: Dude, he like literally like because Alex is so not like a touchy-feely type of person, he's not really into his emotions or feelings, and he's so analytical and he understands like all the money, you know, 100 mark 100 million dollar money model models, blah blah blah.
• 1:09:36
  SPEAKER_00: And so he really broke him down from that perspective because I, you know, with all due respect, I think Alex is chasing and he's running away from something.
• 1:09:45
  SPEAKER_00: Um, and God bless he just lost his mom and all that type of stuff.
• 1:09:49
  SPEAKER_00: Um, I mean, because shit, you know, I'm to be transparent, can probably do maybe half 1.5 to 2 mil this year.
• 1:09:57
  SPEAKER_00: Um, and with that being said, like we have our company culture down pat.
• 1:10:02
  SPEAKER_00: Like, like our people are fucking top notch.
• 1:10:05
  SPEAKER_00: I just met a company uh customer yesterday and he's doing 50 leads a month, and um, and he's crushing it.
• 1:10:11
  SPEAKER_00: He's like, dude, I've worked with a lot of teams, and you talk to them and they're all over the place, and they don't have shit together, they don't know what's going on.
• 1:10:17
  SPEAKER_00: He's like, Your team is like dialed.
• 1:10:19
  SPEAKER_00: I was like, Oh, thanks, bro.
• 1:10:20
  SPEAKER_00: I appreciate you.
• 1:10:21
  SPEAKER_00: So that's why I don't really relate a hundred percent because I feel like there's something to be said about intuition and like a feeling.
• 1:10:28
  SPEAKER_02: Yeah.
• 1:10:28
  SPEAKER_00: Like, how do you feel about like intuition, feelings about certain things?
• 1:10:32
  SPEAKER_02: Yeah, so I'm I'm glad you said that, and I should have expanded more when you asked the question about like mentors and stuff because um to go in depth into that.
• 1:10:38
  SPEAKER_02: That's why I intentionally tried to like have like an overall, like, you know, not just picking one person and listening to them.
• 1:10:44
  SPEAKER_02: Because early on, I think I think Grant Cardone is one of the first ones that started to listen to, like, you know, 10x rule and some of that stuff.
• 1:10:49
  SPEAKER_02: I was like, oh, there's some good stuff in here.
• 1:10:50
  SPEAKER_02: And then I listened to like some Gary V stuff, and there was some good stuff there, but they have a lot of like clashing ideologies, and it's like if you just pick one person and just listen to everything they say, they don't know your business and also like what your goals are and what you're dealing with.
• 1:11:06
  SPEAKER_02: And so they might be giving like service level good advice, but it might not be good for what you're dealing with right now, yes.
• 1:11:13
  SPEAKER_02: And so that's why I like to get all these, you know, different perspectives.
• 1:11:17
  SPEAKER_02: Yes, and also I think that's why it's super important to have like a consultant or someone that can kind of like see your business and and kind of like look out because sometimes when you're the business owner, it's hard to like really see what's going on.
• 1:11:28
  SPEAKER_02: You might have that intuition at times, but it's also nice to get to have another set of eyes, yeah, and someone that can give you that customized advice and understands your goals and what you're trying to do, um, which is a lot more powerful than just like, okay, I'm just gonna read a book on this and hopefully this is the right advice for the situation that I'm in.
• 1:11:44
  SPEAKER_00: Yeah, and I think that you know, you gotta find out what what makes the most sense for you out there.
• 1:11:48
  SPEAKER_00: Um, because I'm a nut.
• 1:11:51
  SPEAKER_00: Like I love and I'm almost at the point.
• 1:11:54
  SPEAKER_00: I'm about four months out, and the company will hundred percent run itself.
• 1:11:58
  SPEAKER_00: And so it just feels so good to like kind of like when you get to that level, it could sit back and like just observe everything.
• 1:12:05
  SPEAKER_00: So like Friday's uh my smith, my partner Smith, he's up in Oregon, uh, used to work at uh Google.
• 1:12:10
  SPEAKER_00: Uh his degree's in AI UI, okay, uh, AI UX.
• 1:12:14
  SPEAKER_00: And so he understands like psychology, uh, builds the websites from the perspective of like how are you navigating the site, where are you clicking, what's go, what's going on?
• 1:12:22
  SPEAKER_00: Um, and so he's just he's great at that.
• 1:12:24
  SPEAKER_00: And then I'm great at the sales.
• 1:12:26
  SPEAKER_00: And so we have this like really good yin yang, yeah, uh, which is nice.
• 1:12:30
  SPEAKER_00: And then meeting with the customers over the last couple of days um was nice because then I got to like hear different perspectives and see different things.
• 1:12:38
  SPEAKER_00: But for me, it's just like, and I think that for anyone, like you really got to think about your business from the perspective of like it's um it's not checkers, it's chess.
• 1:12:47
  SPEAKER_00: Yeah.
• 1:12:47
  SPEAKER_00: And like, where are you moving shit?
• 1:12:49
  SPEAKER_00: You know what I'm saying?
• 1:12:50
  SPEAKER_00: And what are you doing?
• 1:12:51
  SPEAKER_00: And that's where like I think home-based service businesses that like you specialize in is definitely gonna help someone be able to like see things and see the writing on the wall.
• 1:13:01
  SPEAKER_00: Um and I think that it goes back to what you said earlier, like find the lane and find out what you want to do and who you are and what you want.
• 1:13:09
  SPEAKER_00: Because I don't feel like every business owner are is gonna have the intuitive understanding of how to navigate their business, yeah, and how to specifically connect dots.
• 1:13:20
  SPEAKER_00: Um, because sometimes ego can get in the way, right?
• 1:13:22
  SPEAKER_00: Or some type of income level or comp a fucking tissue or something like that.
• 1:13:26
  SPEAKER_00: So you might need someone like you to like kind of come in and be like, don't worry about him, don't worry about her, like this is what you need to be focusing on, yada yada yada yada, you know, all that type of stuff.
• 1:13:36
  SPEAKER_00: And then you get to a certain level where it's just like, I don't know, like on my side, I've done more of like listening and learning and reading and understand.
• 1:13:44
  SPEAKER_00: And then also like uh this podcast, I'm a little selfish here because then I bring people in like you, I get to pick your brain, you know, co-create, and then it turns into shit that I can learn.
• 1:13:53
  SPEAKER_00: Right.
• 1:13:54
  SPEAKER_00: We're all learning from each other.
• 1:13:55
  SPEAKER_00: Um so so yeah, so I haven't really I had a mentor at one point for a couple years, but I don't really have like any type of like specific mentors just because I feel like for me specifically is I want to like, I want to like I want to innovate shit, dude.
• 1:14:11
  SPEAKER_00: Yeah, like that's my intention.
• 1:14:13
  SPEAKER_00: Like innovate shit.
• 1:14:14
  SPEAKER_00: Do do things completely different from the perspective of like an open door policy, getting the vision boards, no more hierarchy, bro.
• 1:14:21
  SPEAKER_00: Right.
• 1:14:21
  SPEAKER_00: This is our our organization is a flat plane, and we're all on the same fucking level, and we all know that like this flat plane, if you think about it like a plane, like is gonna soar.
• 1:14:32
  SPEAKER_00: And and if shit's off, planes need to get rocky.
• 1:14:35
  SPEAKER_00: We need that shit to be smooth as possible.
• 1:14:36
  SPEAKER_00: Right.
• 1:14:37
  SPEAKER_00: So that's kind of our play with the way that we're doing it.
• 1:14:39
  SPEAKER_00: So that's where it's like it's a delicate process, even talking to Jesse today and how he spent all that money with Alex Ramosy.
• 1:14:45
  SPEAKER_00: I'm like, thanks for telling me all the information, bro.
• 1:14:47
  SPEAKER_00: I didn't spend 125,000 for that shit.
• 1:14:49
  SPEAKER_01: Seriously.
• 1:14:50
  SPEAKER_00: Um, but it just it just gave me it gave me a direct understanding of like, okay, I'm not paying that money for that.
• 1:14:57
  SPEAKER_02: Right.
• 1:14:57
  SPEAKER_00: Not that I can't, not that I wouldn't because I can't.
• 1:15:00
  SPEAKER_00: It's just because that's not the lane that I'm in.
• 1:15:02
  SPEAKER_00: Right.
• 1:15:03
  SPEAKER_00: You know what I'm saying?
• 1:15:04
  SPEAKER_00: Like it doesn't resonate.
• 1:15:05
  SPEAKER_02: Yeah, so because to even expand further, like how you talked about how you said, oh, once you get to like three to ten million, then set up company culture, like why not do that earlier?
• 1:15:13
  SPEAKER_02: Like, day one.
• 1:15:14
  SPEAKER_02: Yeah, so like working backwards.
• 1:15:16
  SPEAKER_02: Exactly.
• 1:15:16
  SPEAKER_02: So there's just things where you get to that point where it's like, yeah, I'd I would rather, you know, talk with someone who's just kind of gone through what I've been going through, and instead of like picking this, you know, random role model guru who has their way of doing things which might not be what what's best for me, essentially.
• 1:15:35
  SPEAKER_00: Yeah, 100%.
• 1:15:37
  SPEAKER_00: So I want to go, I love talking a little bit.
• 1:15:39
  SPEAKER_00: We talked a little bit personal, talk a little bit business.
• 1:15:42
  SPEAKER_00: I want to go deeper into like the spiritual conversation.
• 1:15:44
  SPEAKER_00: Just from the perspective of like, I feel like not enough people, and you know, whatever your religion is, whatever your thoughts, beliefs, whatever, it's fine.
• 1:15:53
  SPEAKER_00: Yeah.
• 1:15:53
  SPEAKER_00: Um, I just don't feel like enough people really go into, you know, the spirituality.
• 1:15:58
  SPEAKER_00: And I feel like spirituality is more of like it's a deeper, it's a deeper conversation from the perspective of it's a knowing, it's an alignment thing, and it's less of um like a mental thing, it's less of the ego thing, it's less of a judgment thing.
• 1:16:13
  SPEAKER_00: What when you think about like uh like spirit, spirituality, whatever, like what comes up for you?
• 1:16:18
  SPEAKER_02: I mean, like growing up, was that ever in in your life or yeah, no, it was a big part of my life growing up, and I think it really helped me set like a foundation for like my work ethic, and then also just like my ideas around like the importance of family and just kind of like simplicity to what you talked about, yeah, and like what's most important in life.
• 1:16:36
  SPEAKER_02: Yeah, and I think I I learned that from an early age, and I think I those are things that have stuck with me, yeah, and have really helped me kind of come up with what I feel like is like the best way to build a business is to build it around your life and help it build it to support your life.
• 1:16:53
  SPEAKER_02: And I think a lot of that just came from like the foundations I I had growing up around spirituality.
• 1:16:58
  SPEAKER_00: I love that.
• 1:16:59
  SPEAKER_00: I love that.
• 1:16:59
  SPEAKER_00: Parents religious, did you like like do you do you identify with any type of like Christian or no?
• 1:17:07
  SPEAKER_02: I grew up Christian and L LDS.
• 1:17:09
  SPEAKER_02: Okay, nice.
• 1:17:10
  SPEAKER_02: And so I served a mission for my church as well.
• 1:17:12
  SPEAKER_02: Nice, okay.
• 1:17:12
  SPEAKER_02: Yeah, that that was I think a big part of that foundation.
• 1:17:15
  SPEAKER_02: So I if not f people aren't familiar, like you go off for two years and you you you know serve people and teach them about Christianity and about Jesus.
• 1:17:23
  SPEAKER_02: And so yeah, I went to New Zealand for two years.
• 1:17:26
  SPEAKER_02: Oh, no shit.
• 1:17:27
  SPEAKER_02: Yeah, right out of high school.
• 1:17:28
  SPEAKER_02: Wow.
• 1:17:29
  SPEAKER_02: And so you it's a learning experience from you know, I think uh it helped me with a lot of like honestly, just like sales skills, like you're out talking to people all day every day.
• 1:17:37
  SPEAKER_02: Yeah.
• 1:17:37
  SPEAKER_02: Um, and you're like part of a team, and you also are over a team at times.
• 1:17:41
  SPEAKER_02: So I learned some leadership skills out there.
• 1:17:43
  SPEAKER_02: Um and so yeah, I think that was a huge part of you know, it helped me really hit the ground running when I started my business.
• 1:17:49
  SPEAKER_00: So interesting.
• 1:17:51
  SPEAKER_00: Yeah, I mean, it's so true too, because it's like it does give you all those characteristics and exactly transferable to the business that you grew, yeah, which is awesome.
• 1:18:01
  SPEAKER_00: And so um when you're going out, like is there like a playbook or something you have to follow?
• 1:18:06
  SPEAKER_00: Or how does that even work when like you go out and kind of right?
• 1:18:09
  SPEAKER_02: Yeah, so you go out with like a group of people and you go to like training for a couple weeks, okay.
• 1:18:13
  SPEAKER_02: And they just kind of like yeah, but and it's funny, it's like the more I've learned about business, the more like, oh, it's it's like a little business.
• 1:18:19
  SPEAKER_02: Like we had KPIs and things that we would track and and we had goals that we would set every week.
• 1:18:23
  SPEAKER_02: It's interesting.
• 1:18:24
  SPEAKER_02: And then every morning you do a little, you know, personal training, then training with you have a companion that you're with at all times.
• 1:18:29
  SPEAKER_02: So yeah, so it's it's very similar to like some business strategies that I've I've learned about and implemented.
• 1:18:34
  SPEAKER_02: So yeah, you do your training and then you they kind of just send you out and you kind of learn as you go.
• 1:18:38
  SPEAKER_02: No shit.
• 1:18:39
  SPEAKER_02: I was lucky enough to speak English, but I know there's some people who have to like learn Spanish in just a couple of weeks and wow there figuring it out.
• 1:18:46
  SPEAKER_00: Wow, it's crazy.
• 1:18:47
  SPEAKER_00: And then like what were some stories like when you like met people or helping people?
• 1:18:51
  SPEAKER_00: Like it was just like helping around the house.
• 1:18:53
  SPEAKER_00: How would that even work?
• 1:18:54
  SPEAKER_02: Yeah, because a lot of people are like hesitant to like talk about G you can't just like knock on someone's door sometimes, like, can I come in and teach you about Jesus?
• 1:19:01
  SPEAKER_02: So, like and it and it's funny.
• 1:19:03
  SPEAKER_02: So again, it it's a business.
• 1:19:04
  SPEAKER_02: Like, I I talk a lot about having like a lead magnet in business and a way to get your foot in the door, like, how can I do something for free for you so you can so I can then nurture you.
• 1:19:13
  SPEAKER_02: And so it was the same thing like, can we do some service for these people?
• 1:19:16
  SPEAKER_02: Can we mow their yard?
• 1:19:17
  SPEAKER_02: Can we, like I said, help them around the house?
• 1:19:18
  SPEAKER_02: Is there something that we can do for people?
• 1:19:20
  SPEAKER_02: If we see someone like carrying a bunch of groceries on the side of the road, can we help them take those home?
• 1:19:24
  SPEAKER_02: So it was just about like doing service for people and and creating some awareness, and then you know, if they were open to have a conversation, then we'd we'd, you know, if they wanted to invite us back, we'd come back and and answer questions they had about that.
• 1:19:35
  SPEAKER_00: Interesting.
• 1:19:35
  SPEAKER_00: And then and then was when going and going through that process, was the goal to try to like have the church like get established there?
• 1:19:42
  SPEAKER_02: Or was that what like the the yeah, the church was pretty established in these places, but it's yeah, it's just about like and there might be certain areas where it's less established within.
• 1:19:51
  SPEAKER_02: So I was in New Zealand, right?
• 1:19:52
  SPEAKER_02: So like some areas are more established than others, but it's just you know, finding people, inviting them to learn more about Jesus Christ, you know, come to church, learn more about it, um, you know, follow the you know the doctrine that that he talks about, and so it's just kind of taking them down that journey.
• 1:20:06
  SPEAKER_00: Uh interesting, interesting.
• 1:20:07
  SPEAKER_00: Man, that is it's it's so interesting.
• 1:20:10
  SPEAKER_00: Everything's very similar.
• 1:20:11
  SPEAKER_00: Yeah, it's not like that that separate.
• 1:20:14
  SPEAKER_00: So wow, that's interesting.
• 1:20:16
  SPEAKER_00: Yeah, I I I could I I see merit with it.
• 1:20:18
  SPEAKER_00: I think that church is great.
• 1:20:19
  SPEAKER_00: I think that it has a place, and I think that it's great to be able to be around like-minded people and serve and support each other and learn about the gospel, learn about Jesus Christ and all that type of stuff.
• 1:20:29
  SPEAKER_00: I'd take more of a loose approach, I feel like I'm just a little bit more open to like all like like what you said earlier.
• 1:20:34
  SPEAKER_00: It's just like instead of it being just one way, I feel like each way has a has a just a little bit of a different take on things.
• 1:20:42
  SPEAKER_00: Yeah.
• 1:20:42
  SPEAKER_00: And so I'm I'm just curious about like what, how, right?
• 1:20:46
  SPEAKER_00: Interesting, you know, and and and that's where I feel like I never really joined any specific church or started like you know, giving tithes or whatever to any specific.
• 1:20:54
  SPEAKER_00: Like my goal, like if I don't know if you've seen like this a couple Instagram accounts, like Zach and some other accounts are like they just have like a bunch of followers and they just bless people with money.
• 1:21:03
  SPEAKER_00: Like they'll find someone who needs help.
• 1:21:05
  SPEAKER_00: Okay, and then like they'll just give them money and like help them out.
• 1:21:08
  SPEAKER_00: And then a majority of the time they're like, Jesus, like I can't believe it.
• 1:21:12
  SPEAKER_00: Like, praise God, like this, I knew it was gonna come together, which is which is a form of you know religion and it coming back full circle and that type of stuff.
• 1:21:20
  SPEAKER_00: So so that's something that I'm committed to.
• 1:21:22
  SPEAKER_00: Like, I want to do more of that.
• 1:21:22
  SPEAKER_00: Yeah, like our neighbor, like uh her SUV is beat up, she helps everyone else out, and it's just like she needs to be helped out, you know.
• 1:21:29
  SPEAKER_00: So so I I look for trusting my intuition and going through the process of just like seeing how I can be of service, right?
• 1:21:36
  SPEAKER_00: You know, yeah, more than anything.
• 1:21:38
  SPEAKER_02: That that's the goal for yeah, whether you're going to like an organized religion or whether you casually go, or do you just do your own thing?
• 1:21:44
  SPEAKER_02: It's like, how can I help other people?
• 1:21:46
  SPEAKER_02: Because yeah, if if you're talking from like a Christian standpoint, like that's what Jesus wants us to do, yeah, is to help each other out, help out our brothers and sisters, and so whatever way that you can do that, and and whatever helps you, you know, help other people, but then also feel that peace, enjoy, and happiness within yourself is the goal.
• 1:22:03
  SPEAKER_00: 100%.
• 1:22:04
  SPEAKER_00: I love that.
• 1:22:04
  SPEAKER_00: Last night I was getting on the plane.
• 1:22:06
  SPEAKER_00: First time ever, I'm gonna just do a shout out, Southwest.
• 1:22:09
  SPEAKER_00: The freaking pilot was greeting everyone, shaking everyone's hand, introducing himself to everyone.
• 1:22:15
  SPEAKER_00: Yeah, I said, dude, you're awesome.
• 1:22:17
  SPEAKER_00: He's like, Well, you know, God, Jesus would want us all to unite.
• 1:22:22
  SPEAKER_00: Too many people are on their cell phones, too, people aren't looking and connecting with each other.
• 1:22:26
  SPEAKER_00: Yeah.
• 1:22:26
  SPEAKER_00: So I just wanted to take the time to connect with everyone.
• 1:22:28
  SPEAKER_02: That's really cool.
• 1:22:29
  SPEAKER_00: I was like, that's the fucking the coolest thing I've ever seen in my life.
• 1:22:31
  SPEAKER_00: I was like, wow, like it's that's amazing.
• 1:22:35
  SPEAKER_00: Because that's where I feel like, you know, there's politics, a lot of crap going on.
• 1:22:38
  SPEAKER_00: But if you just love each other, support each other, help each other.
• 1:22:40
  SPEAKER_00: That's why I did this show.
• 1:22:42
  SPEAKER_00: It's like I got nothing to sell anyone here.
• 1:22:44
  SPEAKER_00: I'm not monetizing this, I'm just donating my time and and then utilizing the resources from the clients.
• 1:22:50
  SPEAKER_00: Thank you, all of our clients, lift off agent, and then our video team to and social team to like produce a show, put it out there and make it happen, and we'll see where it goes.
• 1:23:00
  SPEAKER_00: You know?
• 1:23:01
  SPEAKER_00: Just just have fun with it.
• 1:23:02
  SPEAKER_02: That's what we're here to do.
• 1:23:03
  SPEAKER_02: That's everywhere to do.
• 1:23:04
  SPEAKER_02: Don't overcomplicate it.
• 1:23:05
  SPEAKER_02: Exactly.
• 1:23:06
  SPEAKER_00: 100%.
• 1:23:07
  SPEAKER_00: So if I was to change, I'm just gonna have some fun here.
• 1:23:12
  SPEAKER_00: I'm gonna, I'm gonna, I'm gonna throw a wild card out there to do something different.
• 1:23:16
  SPEAKER_00: If I was to like give you, you already have the mic, but give you the mic, yeah, and you were the host.
• 1:23:23
  SPEAKER_00: Is there anything that you want to, I don't know, elaborate on, talk about any questions you have?
• 1:23:29
  SPEAKER_00: I'm just kind of curious.
• 1:23:30
  SPEAKER_02: Yeah, so I'll ask you a question, then I'll maybe I'll elaborate on one or two more things.
• 1:23:34
  SPEAKER_02: What is what is your vision long term?
• 1:23:36
  SPEAKER_02: Because I know you got a couple different businesses, so like why why have a few different things?
• 1:23:39
  SPEAKER_02: Like, does does that all tie into like one vision for you, or do you have like a couple separate, you know, long-term visions that you're working on?
• 1:23:46
  SPEAKER_00: I love that.
• 1:23:46
  SPEAKER_00: I love that.
• 1:23:47
  SPEAKER_00: So everything runs parallel.
• 1:23:49
  SPEAKER_00: Liftoff agent and lift off uh, and then the real estate versus technology I'm pointing at the screen, like you can see it.
• 1:23:54
  SPEAKER_00: But real estate versus technology is behind us.
• 1:23:56
  SPEAKER_00: Uh, team, you can put it on the screen, that'd be great.
• 1:23:58
  SPEAKER_00: Um, so basically, lift off agent and real estate versus technology is more like the real estate technology space.
• 1:24:04
  SPEAKER_00: Okay.
• 1:24:04
  SPEAKER_00: So going deeper down technology and there's some personal development there, but I don't really go that deep with it.
• 1:24:10
  SPEAKER_00: So I launched the lift off experience because lift off experience is one that can go deeper.
• 1:24:15
  SPEAKER_00: So then I've had people on real estate versus technology that I really started to connect with, and I was like, hmm, how could we go deeper with this show?
• 1:24:24
  SPEAKER_00: This is only in person.
• 1:24:25
  SPEAKER_00: So Real Estate Virts Technology is online and in person.
• 1:24:28
  SPEAKER_00: Okay.
• 1:24:28
  SPEAKER_00: This one's only in person.
• 1:24:30
  SPEAKER_00: And then I've had people fly out from Canada and different places in the world to like be on the show.
• 1:24:35
  SPEAKER_01: Wow.
• 1:24:35
  SPEAKER_00: Um, very blessed and very grateful for that.
• 1:24:37
  SPEAKER_00: And so I was like, hmm, so this is a personal development going deeper into personal, professional, and spiritual growth.
• 1:24:45
  SPEAKER_00: Um, the Mr.
• 1:24:46
  SPEAKER_00: Liftoff is just like, I do all that shit myself.
• 1:24:50
  SPEAKER_00: It's for fun.
• 1:24:50
  SPEAKER_00: I love cars, I have the GTR, I have the TRX, and I just have fun with it, go to car shows.
• 1:24:55
  SPEAKER_00: Um, and I like helping people really become the light for themselves and like have more fun and all the things.
• 1:25:04
  SPEAKER_00: And so, so I pay the bills at liftoff.
• 1:25:07
  SPEAKER_00: That's the number one focus.
• 1:25:08
  SPEAKER_00: $300 million exits the goal.
• 1:25:10
  SPEAKER_00: Uh, 100 Filipinos I want to hire in the Philippines, 100, about 25 people in the states.
• 1:25:16
  SPEAKER_00: I have 125 on staff, uh, 15,000 agents, top 1% from start rampant scale up.
• 1:25:22
  SPEAKER_00: Uh, eight eight ninety-nine is the middle plan at 15,000 agents is where I got to that 13 million um and then 166 million a year.
• 1:25:31
  SPEAKER_00: And then what's next?
• 1:25:33
  SPEAKER_00: What's next is I could see myself after getting on stages for liftoff and doing what I'm gonna be doing with liftoff.
• 1:25:39
  SPEAKER_00: What's next is doing more with the liftoff experience to grow this bigger than the Joe Rogan experience, so then I could really be able to, that's like the biggest model out there right now, really be able to enlighten like other people in different ways.
• 1:25:54
  SPEAKER_00: Um, I have some guests on this show that goes really into woo-woo type shit.
• 1:25:58
  SPEAKER_00: And then I have some guests on the show that are just like kettlebell like workout guys, you know what I'm saying?
• 1:26:04
  SPEAKER_00: Or, you know, someone who grew a company to seven figures.
• 1:26:07
  SPEAKER_00: Now, when it comes to like the Airbnb stuff, that's just house hacking.
• 1:26:10
  SPEAKER_00: We like to share our house, so we have three Airbnbs here.
• 1:26:13
  SPEAKER_00: Um, and so we're just house hacking.
• 1:26:15
  SPEAKER_00: I was doing this, I was doing um, we did like eight flips, so I was getting into the flip game, but then that was totally out of alignment.
• 1:26:21
  SPEAKER_00: Shit was sitting 55 plus.
• 1:26:23
  SPEAKER_00: I just said, I'm done with that.
• 1:26:25
  SPEAKER_00: So now we just do the Airbnb thing just to recoup some costs, right?
• 1:26:29
  SPEAKER_00: Pay off some debts from that company.
• 1:26:30
  SPEAKER_00: Um, and then my wife has her tea company.
• 1:26:33
  SPEAKER_00: So she's an international tea master going through that process of doing handcrafted organic tea blends.
• 1:26:38
  SPEAKER_00: And so I have technically ret now three companies from lift off agent, our LLC, her company, and then and then we have like our our joint filing.
• 1:26:49
  SPEAKER_01: Yeah.
• 1:26:50
  SPEAKER_00: Um, but yeah, so I just I guess I I'm kind of like way ahead of myself with with this show a little bit.
• 1:26:56
  SPEAKER_00: No, I'm just gonna do it.
• 1:26:57
  SPEAKER_00: When I'm doing wasn't a personal brand.
• 1:26:59
  SPEAKER_00: Yeah.
• 1:26:59
  SPEAKER_00: But um, but it all ties in because we went to the event over the week and uh it was um what is it called?
• 1:27:07
  SPEAKER_00: Uh uh R E V B, so real estate, real estate video blueprint.
• 1:27:13
  SPEAKER_01: Okay.
• 1:27:14
  SPEAKER_00: And so I tie it all in where it's just like if the conversation's going in personal development conversation, then I talk about this show.
• 1:27:21
  SPEAKER_00: If it's talking about real estate and technology, then I'm talking about real estate and technology.
• 1:27:25
  SPEAKER_01: Gotcha.
• 1:27:25
  SPEAKER_00: And then if I like say um I like Gucci, and so I saw this lady that had a Gucci like Shaw, and I'm like, oh my god, I love your Shah.
• 1:27:34
  SPEAKER_00: Uh, you love Gucci?
• 1:27:35
  SPEAKER_00: She's like, I love Gucci.
• 1:27:36
  SPEAKER_00: I'm like, well, I think I might be the only one.
• 1:27:39
  SPEAKER_00: Um speaking of a pool guy.
• 1:27:40
  SPEAKER_02: I was gonna say I saw the pool guy.
• 1:27:42
  SPEAKER_00: We got a pool guy red dog cleaner full.
• 1:27:44
  SPEAKER_00: Uh that's awesome.
• 1:27:45
  SPEAKER_00: Speaking about real estate versus uh speaking of um the Gucci, I was just in Japan two weeks ago, and I just got back from Japan and I found a guy that is interior.
• 1:27:54
  SPEAKER_00: And I think I'm the first guy to ever have uh Gucci GTR seats.
• 1:27:59
  SPEAKER_00: So I did my own.
• 1:28:00
  SPEAKER_00: version of these Gucci GTR seats.
• 1:28:02
  SPEAKER_00: Oh wow.
• 1:28:03
  SPEAKER_00: And so it was a good way just to like have something to talk about.
• 1:28:06
  SPEAKER_00: And I and I did that a couple times.
• 1:28:08
  SPEAKER_00: And then this videographer at the at the event came up and said, oh let me see and then we follow over that.
• 1:28:13
  SPEAKER_00: So so there's there's I think there's different ways to connect from the perspective of people buy from something they know like and trust.
• 1:28:21
  SPEAKER_02: Right.
• 1:28:21
  SPEAKER_00: Yeah because I'm big on the social world and I do digital marketing and I do websites and social and build brands and have the YouTube side and and so my company consists of like web team, social team video team.
• 1:28:33
  SPEAKER_00: Gotcha.
• 1:28:34
  SPEAKER_00: And so because we're doing a lot of this passive prospecting building the systems and processes like I need to show up myself.
• 1:28:40
  SPEAKER_00: Yeah.
• 1:28:41
  SPEAKER_00: So that's where it's just like I have two podcasts that go out a week Real State versus Technology and LyftOff Experience on Tuesday.
• 1:28:48
  SPEAKER_00: I have um I have one YouTube video that goes live on lift off agent and then I have my personal Instagram account where I've recorded a lot of my life and just put it out there and have the GTR content and stuff like that.
• 1:29:01
  SPEAKER_00: Plus I have my personal Instagram RealState vs technology lift off agent lift off experience all Instagram accounts that then get posted on all week long.
• 1:29:11
  SPEAKER_00: Oh wow and my personal Instagram is reaching 3500 people with only 2000 followers.
• 1:29:15
  SPEAKER_00: Wow.
• 1:29:16
  SPEAKER_00: And I have one video hits a half a million views just taking my wife out to lunch and I did a pool in the GTR and then like it's just it's been two months and it hasn't stopped like hitting.
• 1:29:27
  SPEAKER_00: So so yeah so that's kind of like I guess the lay of the land.
• 1:29:30
  SPEAKER_00: Yeah.
• 1:29:31
  SPEAKER_00: It's a very interesting I I'm a very complex simple person.
• 1:29:37
  SPEAKER_00: If that makes any fucking sense.
• 1:29:39
  SPEAKER_00: Is that a double negative I don't know I have a lot of shit going but I absolutely love it.
• 1:29:45
  SPEAKER_00: Yeah and and um and I'm fired up every single day and uh it's it's it's controlled chaos and it just works.
• 1:29:53
  SPEAKER_02: Right, right.
• 1:29:54
  SPEAKER_02: Follow up question so what are your passions and hobbies outside of work?
• 1:29:59
  SPEAKER_00: Uh family time traveling food cars uh fucking around cars the Gucci seats I just got a uh will a ring a wing will uh like a spoiler for like uh the cab okay the TRX is beefy and big but I was like I want a spoiler so like literally I just had the spoiler come in so it's it's here now um I like I like clothes and watches and and and doing shit to the house and and and working with my hands.
• 1:30:25
  SPEAKER_00: So uh very mechanically inclined used to be uh was gonna go to school for ASC and smog to work on cars built a 72 Chevelle Melbourne high school with my dad and so I I love just like a lot of the work on the GTR a lot of work on the on the TRX I did myself.
• 1:30:38
  SPEAKER_00: A lot of the work in this like I all this shit you see in this room I did myself.
• 1:30:42
  SPEAKER_00: Wow so all the lighting all the walls all the painting hanging the TV doing the top lights like figuring out all the technology and how to make everything work this is all me and hire anyone all me.
• 1:30:53
  SPEAKER_00: So I I like that it lights me up and and if if I could help someone from the perspective of energy transfer and it and it's like less said like I want you to come into this house and how did you feel?
• 1:31:05
  SPEAKER_02: No it's very warm, very welcoming and exciting.
• 1:31:07
  SPEAKER_00: Exactly what I wanted warm inviting like you feel like you're at home dude.
• 1:31:11
  SPEAKER_00: Right and then I want you to look around like be inspired like if her circle doesn't inspire you don't have a circle you have a cage so shit like that just to like bring it together and for people to be like wow okay because people get said and did but they won't forget the way you made them feel right and I have nothing to sell you.
• 1:31:27
  SPEAKER_00: If anything I'm doing you more of a favor than you're doing me a favor.
• 1:31:29
  SPEAKER_01: Right.
• 1:31:30
  SPEAKER_00: You know what I'm saying?
• 1:31:31
  SPEAKER_00: So and and and and I mean that with all respect you know I don't I don't expect anything not you know not even for any who want viewing and listening.
• 1:31:38
  SPEAKER_00: You want to give a like and subscribe cool you don't have to I didn't say that one fucking time.
• 1:31:42
  SPEAKER_00: Right.
• 1:31:42
  SPEAKER_00: So uh but no I appreciate you asking those questions because I know we just met too for anyone who's viewing and listening out there right now we just met we never met each other and I didn't have any script here.
• 1:31:52
  SPEAKER_00: Um and I like this to be an organic show.
• 1:31:54
  SPEAKER_00: Yeah um and so depending on the person and depending on how everything unfolds like I just let that to God and and and just see what happens.
• 1:32:02
  SPEAKER_02: Yeah no that's awesome and I think your two answers really kind of like hammer down the point I mentioned earlier and if I could say one more thing again it's of course it's I and I'm just so passionate about like building a business number one I can tell that you you're very passionate about like that vision you have for the business yeah which really helps when like we said business is a roller coaster like on those downturns like you've got to have that vision that's that keeps you connected but then also how is that supporting your life and and I can tell just by what you said like you've built businesses that help support your passions and your hobbies and these things you love and your family and all these things.
• 1:32:36
  SPEAKER_02: So it's like you've because too many people I think do it in reverse they're just building a business just to just to build and grow into also what we said like you're listening to Alex Ramosi telling you to go do all this stuff for growth and and you don't know why you're doing it.
• 1:32:48
  SPEAKER_02: You don't have like a reason behind it.
• 1:32:50
  SPEAKER_02: And then now all of a sudden you found yourself like you've created this this monster of a business and you're like how do I fit my life into the cracks here and so get clear on my vision for my life and then create a a passionate you know vision for the business as well.
• 1:33:05
  SPEAKER_02: Yes and then build that business to support whatever you're trying to create in your life.
• 1:33:10
  SPEAKER_00: Oof so powerful so powerful yeah reverse engineer that shit and have fun and it's like as simple as just write it down you know trips where do you want to go right family kids how many you know what I say like gym fitness like how do you want to look right you know and I think that like and that's where like I get off on like I have my wearable so I have like um my ring and then um I count my calories so I have my fitness pal and I do 1900 calories a day and then I do my fasting 36 hours once a week and then I do my controlled breathing with my red light therapy.
• 1:33:47
  SPEAKER_00: And then I someone said some shit at a guy he's just like why are you taking so many supplements you could just eat organic because I have like she legit and do like sea salt water with lemon in the in the morning um and then like in my tea I do like she legit in the tea and then I do like maca root with um cacao and so I have this regimen I do every single day.
• 1:34:04
  SPEAKER_00: And it's like if you can be in tune with your body like so I get home last night and my wife made some cookies and I'm like oh man I gotta have a cookie.
• 1:34:14
  SPEAKER_00: So I have a cookie and then I woke up and my heart was like fucking racing.
• 1:34:19
  SPEAKER_00: And I'm like why is my fucking heart racing and the night before last I went to a steakhouse and had a margarita and I had the same shit and I looked in the app and it said uh like heart's higher than normal blah blah blah can cause long term effects and so I did some research and this is just being in tune.
• 1:34:36
  SPEAKER_00: Um so one of the reasons I went to Japan March 14th is my birthday.
• 1:34:39
  SPEAKER_00: So I just happy birthday thank you bro I appreciate you I just turned 40 so crazy to say that and my goal is to like reverse that shit.
• 1:34:46
  SPEAKER_00: Like I'm not looking to look nor act nor feel like that shit.
• 1:34:49
  SPEAKER_00: You know I'm not saying anything oh my back I'm nothing.
• 1:34:52
  SPEAKER_00: Yep you hear so many fucking people talk about and limit themselves because of an age.
• 1:34:56
  SPEAKER_00: Yeah for sure so FYI at my age people are saying it's oh my god dude yeah all ages right it's just like it's fucking crazy.
• 1:35:04
  SPEAKER_00: And so so here's a little lesson for y'all.
• 1:35:07
  SPEAKER_00: Once you get into your late 30s to early 40s if you have too much sugar or sugar before bed then you can have heart palpitations.
• 1:35:16
  SPEAKER_00: And I had no idea and I'm a very extra sensitive person.
• 1:35:19
  SPEAKER_00: I could have a couple scissors of margarita I'm already buzzing you know I'm very in tune I like to find I like to look at myself if you would if you would label me I would say I'm a bougie yogi.
• 1:35:30
  SPEAKER_00: Like that's my that's me.
• 1:35:32
  SPEAKER_00: Like I want to be bougie because I like the experience and I like fucking glitz and glam and fancy shit.
• 1:35:38
  SPEAKER_00: If you can't tell and then but I also want to be kind of a little bit more enlightened and relaxed and chill and and you you know take it all from me and I still have everything and I don't have any of this shit to prove anything for anyone.
• 1:35:49
  SPEAKER_00: I just want to co-create and hey come on in let's fucking have some fun dude yeah you know what I'm saying?
• 1:35:53
  SPEAKER_02: Right.
• 1:35:54
  SPEAKER_00: Yeah for sure so that's kind of where I'm at I mean when it comes to for you like you know you you made all this money like was there anything that like you really wanted to do or wanted to buy did you give yourself like a trophy at all like because of what you did or or what you did was enough.
• 1:36:10
  SPEAKER_02: Yeah no I think it was just about what I did.
• 1:36:12
  SPEAKER_02: I I'm not big on like material things.
• 1:36:14
  SPEAKER_02: Like I don't I didn't have like a specific car I wanted or like but it's it's just more about like the the time that it created and the freedom and the flexibility.
• 1:36:22
  SPEAKER_02: So we took a trip we went to California right after and there you go.
• 1:36:24
  SPEAKER_02: Yeah I'm pretty low key we we love to travel so like my wife and I will take one big trip a year but yeah we just took a little family trip to California right after.
• 1:36:32
  SPEAKER_00: And that's and that's what makes you happy yeah yep you know what I'm saying and there's no judgment on that.
• 1:36:37
  SPEAKER_00: You know and I think that like that's and and I was watching something uh in Grant Cardano was knocking people that like Richard Mills and like nice cars and he's like never buy another fucking 400 million dollar or 400,000 car again my wife likes it but it's just a waste of fucking money blah blah blah it's just like well yeah for you for you yep you know but like think about it like saying something like that for the engineers that spent their whole fucking life engineering something like that you know and and you think about it from the perspective of like like you know uh you can go deep in a little woo but like deeper into like energy or frequency and stuff like that like there's something that has to happen for this to be made the way that it is like the pressure the time all the things just like there's something to be said about how a supercar is made or a nice watch is made and the time and attention it takes to then make it and then there's something to be said about like you know the transfer of fucking like energy like people get crazy over Richards or get crazy over cars.
• 1:37:33
  SPEAKER_00: And there's a whole entire you know um there's a whole entire segment in the market of people that are all about that shit.
• 1:37:40
  SPEAKER_00: And saying like oh you know obviously he's a controversial guy so he wants controversy.
• 1:37:45
  SPEAKER_00: That's that's his play y'all so I get it but at the end of the day it's just like I I want to meet people where they're at to understand why because it just gives me that much more contrast yeah and then it respects it takes the respect up a level.
• 1:38:02
  SPEAKER_00: So now I respect you know what you're doing why you're doing how you're doing it and it's cool because like no one would know unless they follow you on social media they hire you as your coach or you're watching right now you would not know.
• 1:38:15
  SPEAKER_01: Yeah.
• 1:38:16
  SPEAKER_00: Which is so fucking cool dude.
• 1:38:18
  SPEAKER_00: You know and that's and that's awesome and and you know and some people do try to overextend and they don't really have much right um and some don't need to do nothing and they're doing amazing.
• 1:38:28
  SPEAKER_00: But I think the ego is where we start to judge other people for what they want or what they want to do.
• 1:38:35
  SPEAKER_00: Because you know I think if you really truly are happy about your decisions you wouldn't judge anyone else for how you're doing it.
• 1:38:43
  SPEAKER_02: Yeah no that that yeah you're and you're the issue there is they're looking at them through like your own lens of like oh this is what's ha makes me happy but it's like they've got their own things that are valuable and important to them and there's a lot of judgment that happens there.
• 1:38:55
  SPEAKER_02: Yeah.
• 1:38:55
  SPEAKER_00: 100% 100% I love it man.
• 1:38:57
  SPEAKER_00: I love it.
• 1:38:58
  SPEAKER_00: I mean I can't believe our hour and 40 minutes we covered we covered so much and you know I just appreciate you reaching out and like taking the opportunity and like let's go to this like like stranger dude's house and like go on his podcast and shit and like he took the leave of face at faith and like I want this to be organic so I'm glad that it happened and we even had a reschedule um there's twice twice was it twice already yeah oh my god time constraints I was out of the country all types of shit happened but the other one was my fault so it's fine no worries you know we live and die by the calendar and uh like I said I want this to be an organic situation.
• 1:39:33
  SPEAKER_00: It's like if it works it works if it doesn't it doesn't but give this guy a follow I'll put all I'll make sure the team put all the links down below so we can check you out follow you appreciate it.
• 1:39:41
  SPEAKER_00: If you're going through some things you want to grow your service based business he's for hire so hit him up I'll do all your selling for you bro thank you thank you but uh but no I mean it's cool that like you're following your passion following your dream doing exactly what lights you up and I think that you're gonna inspire more people from today and be able to give them more thoughts to like grow a business keep it simple you know and and just follow their passion I appreciate it thank you so much one 100% so uh hit that subscribe button I'll say it now like hit the subscribe button notification and the biggest thing is biggest takeaway what was your biggest takeaway what was your biggest takeaway today dude just like the the idea of like organically coming together and like like you said we've never met before today and it yeah we've just created this you know this who knows what could come from this in the future whether it's people that listen that found something from it whether it's connections that you know we can do together with clients or or you know things down the road so it's just you know don't be afraid to reach out and and build those relationships you never know what can happen.
• 1:40:37
  SPEAKER_00: Dude fuck yeah and the one thing that I'll say is the biggest takeaway from me is uh your vibe creature tribe yeah like attracts like and you dropped some numbers that were very profound for me and I didn't say it earlier but you said 500 pools I'm about 500 agents and um you said about 20 and I'm about 22 on staff.
• 1:41:01
  SPEAKER_00: So like where you exited is like very similar to where I'm at.
• 1:41:05
  SPEAKER_01: Yeah.
• 1:41:06
  SPEAKER_00: So it's just like wow like what is the likelihood that you're on this show and there's things that you've already done in places where I'm at now that's very similar.
• 1:41:15
  SPEAKER_00: Yeah is like what the hell like you know so so that's where I feel like if you pay attention like there's things around you and you pay attention because eventually I want to go through an exit as well.
• 1:41:27
  SPEAKER_03: Right.
• 1:41:28
  SPEAKER_00: Numbers are different but you're just a reflection of of of my intention for the future.
• 1:41:33
  SPEAKER_01: Yeah.
• 1:41:34
  SPEAKER_00: So so I think that if y'all just pay attention a little bit more and you slow down and stop the three second scroll and you are more intentional with what you're following, who you're following and why you're following it and like isn't in line with what you want out of your life I think dude I think God will show you things and magic will come up in ways that like you won't even believe dude won't even freaking there you go believe thank you for watching today's episode of the liftoff experience as it is our intention to be able to help you have more liftoff in your life personally professionally and spiritually that's why we bring on amazing individuals and amazing episodes to be able to help you do as such new episodes come out every single Saturday make sure to subscribe hit the notification bell comment below with one thing that you took away from the episode and if you have a compelling story that you wish to share and you want to come to Phoenix Arizona Gilbert Arizona specifically to our recording studio would love to have you on an episode and a big thank you to lift off agent who does the thumbnail writes the copy does all the content for our show behind the scenes that's all I do is find guests, point and shoot and have a good time.
• 1:42:45
  SPEAKER_00: So thanks so much liftoff agent team thank you so much for staying to the end of the episode and just do us a favor and like subscribe give us your feedback so we can get this out to more individuals and of course you can share this with someone else that you think that should see it.
• 1:42:57
  SPEAKER_00: Because at the end of the day we all have to help each other and serve each other to have more liftoff and now our YouTube channel you can go ahead and see all of our other videos if you're listening to this just go to the liftoff experience on YouTube.
• 1:43:10
  SPEAKER_00: And if you're watching this then you can see on the screen that we have lots of episodes that you can take a look at and you can watch today to be able to go deeper with different subject matters to help you have more liftoff in your life.
• 1:43:21
  SPEAKER_00: Thank you so much for your time I appreciate Jack God bless we'll see you all on the next one