The State of B2B Content: What’s Working, Failing & What’s Next
We are very excited to have with us Mark Nardone, Executive Vice President at PAN Communications. At Heinz Marketing we were honored to partner with PAN Communications on their well known and regarded annual Content Fitness Report. Mark will talk a little bit about where the report came from and discuss key highlights.
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The Content Fitness Report contains insights that have the potential to influence decision-making and strategy for marketers across the industry. This year’s survey touched on topics like content integration and executive thought leadership – areas that have…
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