Doing more with less as a solo PMM w/ Michele Nieberding
We have a rule here: Never get the same guest twice. Well, we’ve just broken it now because we’re getting Michele Nieberding for the 2nd time!
The Director of Product Marketing at Metarouter, the Martech queen and two-time Top 100 PMM, returns to challenge one of the biggest assumptions about product marketers. We dive into the blurred lines between PMM, marketing, and product teams, why some org structures set PMMs up for failure, and how AI is reshaping the role. Plus, Michele drops tactical insights on working with sales, disqualifying bad leads, and scaling impact as a solo PMM. We’ve…
The skinny
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