Latest / AI for Founders with Ryan Estes / Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO Timeline

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Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO Timeline · AI for Founders with Ryan Estes

0:00
Your blog posts are invisible. Not because they're bad, but
0:02
because. Google literally cannot find
0:04
them. AI generated content isn't
0:06
killing us yo. Lazy founders are.
0:09
You can't dump a ChatGPT prompt, hit publish and expect leads.
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It's not a content strategy. So what actually moves the
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needle? Start with your domain
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authority. If it's under 35, Google is
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basically ghosting you. Fix it with backlinks.
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Not bought in bulk. That'll get you penalized but
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earned through podcasts and press hits and showing up where
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your industry lives. Every podcast appearance, every
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meeting media mentioned, every Reddit thread you engage in is a
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vote of credibility to Google, and every LLM that's deciding
0:36
whether you exist. LLM optimization.
0:38
It sounds revolutionary but it's not.
0:40
It's just good SEO with an Omni channel layer on top.
0:44
The brands that win an AI search are the ones that are doing the
0:47
boring fundamentals right. The title tags, the H1's,
0:49
internal links, image, alt text, and the FAQs that answer
0:53
questions before anyone asks them.
0:54
So you need good content. So just keep it simple.
0:57
If someone googled the exact problem your product solves
0:59
right now, now will they find an answer?
1:01
Welcome to AI for founders. I'm Ryan Estes.
1:03
Today's guest built a content system that gets founders
1:06
indexed, ranked and found without them writing a single
1:09
word. This ones for early stage
1:11
founders who know they need SEO but have zero time to execute.
1:14
That's Caitlin Donadio from Try neena.co.wantframeworkslikethiseveryweektheaiforfoundersnewsletter@aiforfounders.co
1:23
breaks down the exact playbooks, tools and experiments that are
1:26
working right now. It's the unfair advantage in
1:28
your inbox. Subscribe today.
1:30
And if this episode made you smarter.
1:32
A five star review takes 10 seconds and it keeps the
1:34
algorithm gods very, very happy. Pay it forward.
1:37
I'll love you for it. Hey, Linda, welcome to the show.
1:44
Thank you so much for joining me.
1:46
Thank you for having me man, really appreciate it.
1:49
Absolutely. It's a pleasure.
1:50
We're going to talk a little bit about your company, which people
1:52
can check out. It's try neena.co.
1:55
The company is called Neena and you are a content writer for
1:59
founders and for folks. So I'm really hoping to have a
2:02
conversation around distribution.
2:03
SEOAEOGEO, what's the difference between all that?
2:07
But before we do that, give us an introduction to Neena.
2:10
Yeah. So Nina, really at its core
2:14
we're content writing system for your website where we write
2:17
blogs very specifically what we do is rewrite blogs that are SEO
2:23
centric. You know they're they have the
2:24
right data markers behind them. They have the right breakdown so
2:27
that Google is very happy to crawl that information and log
2:29
that information and deliver it up to the client, you know, to
2:32
the searchers desire. So that actually came out of a
2:37
need for one of the businesses that I own.
2:39
I'm a serial entrepreneur. I have a couple different
2:40
ventures and we realized that, you know, you can have a great
2:44
social media team, you can have a great website, but at the end
2:47
of the day, on site content is a major driver for organic
2:51
traffic. So we built MENA to essentially
2:53
deliver for that business. It works so well we decided to
2:56
commercialize it and bring it to the public.
3:00
Amazing. I love it.
3:01
And that you know what, this is like an absolute necessity for
3:04
folks, especially startups, you know, because you buy a new
3:06
domain and you got to season that domain and get it indexed.
3:10
So let's kind of begin there. You know, you're what, what's
3:13
kind of the secret code to getting Google just to index
3:16
your pages? You can submit it, submit it to,
3:18
you know, the Google Search Console and then after that like
3:22
what is Google looking for? Honestly, I want to highlight
3:26
just actually manually submitting your content through
3:28
Google Search Console. Very few people are aware to
3:31
even do that. So anytime you add a new page to
3:33
your website, you release new products, new blog, whatever it
3:36
might be, go to Search console, manually index that.
3:39
The key to getting your contact content index faster is your
3:42
domain authority. The lower domain authority you
3:45
have, the lower credibility Google essentially associated
3:48
with your domain and the less frequently they're crawling it
3:51
and then indexing the new content on your website.
3:53
So if you want an easy indexing, cool, have a domain score domain
3:58
authority over 3540. The vast majority of people
4:00
don't have that, so you do rely on manually indexing.
4:05
Once you submit your content to index through Google Search
4:08
Console, Google will crawl that site and then they will
4:11
determine if that information is valuable or not.
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If it's not valuable, we call that thin content.
4:17
Thin content is, you know, a page that doesn't have internal
4:20
links, doesn't have external links, has either very little
4:22
information or has so much information that's just kind of
4:26
jargon and doesn't actually provide value.
4:30
So making sure that once your site is crawled to get indexed
4:34
and permanently logged in Google, it needs to be relevant
4:37
to what the people are looking for.
4:38
It needs to have actual information that provides true
4:40
value, has linking structure, and is also relatively recent.
4:44
Google doesn't seem to care about content that's on your
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site that's 345 years old. That's why when people have
4:51
blogs on their website, we recommend one always be
4:53
releasing blog content, but also go back to the content you
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released five years ago. Update it a little bit, make
4:59
some changes, change that H1, change that publishing date, and
5:03
then make sure that it's actually getting indexed.
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Staying on top of your content and making sure that your site
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is active in Google Dives is a great way for it to be crawled
5:11
more regularly. And then hopefully your content
5:13
is good enough that it's getting indexed more regularly.
5:16
Amazing. So when we're thinking about
5:18
domain authority, you know, obviously if you've got, you
5:21
know, a 15 year old website that's been continuously
5:24
upgraded, that's going to be great for domain authority.
5:26
What else contributes to that? Backlinks.
5:30
So I'm going to kind of speak to two things.
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It's on site content and backlinks.
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Time is a major factor for domain authority.
5:37
But if you have a one page website that doesn't have on
5:39
site content and doesn't really have any links from media
5:43
outlets or other businesses or government agencies, then it
5:48
doesn't really provide that much credibility to Google.
5:50
So if we're trying to increase our domain authority, backlinks
5:53
are probably the number one thing you should go after.
5:56
Traditional effort to get backlinks is really PR.
5:58
So getting the local news to cover you, get industry specific
6:01
media to cover you. That is a really, really
6:05
valuable effort because those sites have high domain authority
6:09
and then them writing about you and linking to your website is
6:12
essentially extending their authority to you.
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Google Now sees you as more credible.
6:17
You can go and buy backlinks through a variety of different
6:21
services that are out there. I would just recommend that
6:23
people are very sensitive and reserved when they do that.
6:26
If all of a sudden you buy 10 backlinks and they all point to
6:29
the same page, Google notices that that's not normal behavior.
6:33
So we need to, if you're trying to manipulate, you know, your
6:38
Google's perspective of your website, buy backlinks very
6:43
sparingly and make sure that you're pointing them at
6:45
different pages on your site, not just trying to try get 100
6:48
backlinks to your home page. That's going to be very
6:49
suspicious to Google. If Google sees you're doing
6:52
that, then they will absolutely punish you.
6:54
They do not want you doing that. It is kind of a, a Gray area for
6:57
their for Google. So PR is the best way.
7:01
That does not mean you need APR team.
7:02
That means that you can just go and do outreach like this.
7:04
We can get on a podcast, get a link from that.
7:06
We can go and do our own press release.
7:09
Press releases links don't necessarily follow, but you can
7:12
be your own PR engine. You don't have to spend 510
7:15
grand a month on APR team. The other contributing factor
7:18
that we see as a major driver is on site content.
7:21
If you only have one page of content, you only have those
7:25
words on that page that Google can line up with people that are
7:28
searching for you. So the more pages and the more
7:31
words you have on your site, the more Google can understand who
7:37
you are, what you do, and why you do it so that when people
7:39
are searching, they can kind of connect the dots a little bit
7:42
clearer. So make sure you have enough on
7:44
site content that's relative to what people are going to be
7:47
looking for. And make sure you're building
7:48
your authority outside of just your site by getting those
7:52
backlinks through media hits, through podcasts, through social
7:55
media. It's down now.
7:56
It's like you want other people giving you credit because that's
7:59
how Google is going to, you know, raise that domain
8:01
authority for you over time. You bet.
8:04
Now I kind of along these lines, I spend a lot of time really
8:08
doing really great show notes, if I'm gonna say that for
8:12
myself. But I spent a lot of time and
8:15
the team does a great job doing that because I want that to be a
8:19
great driver for them, you know? So if I'm, I publish a podcast,
8:23
it goes to the website, it has a backlink to Caitlin's website as
8:27
a backlink to Caitlin's LinkedIn or wherever he wants me to, to
8:31
send traffic. So there's backlinks there on
8:34
the website. It's also publishing to God
8:36
knows how many podcast catchers that are out there, probably 50
8:40
plus. And so that URL is also in the
8:42
show notes. So you know, when you're going
8:45
on a podcast, do you, are you getting credit for all those
8:48
backlinks on all those different podcast players?
8:51
It really depends on how they have their link structure set
8:54
up. You can set up links that has
8:56
follower nofollow links. And so it's going to come down
8:59
to that, you know, the where that content is published on if
9:02
it's going to be a follower nofollow link.
9:04
So always focus on the primary place that you're communicating.
9:07
You know, for this podcast called want to make sure that
9:09
this is a link back to us. That's great credibility.
9:13
Once it leaves this, you know, the direct interaction we're
9:15
having, we have less control over that.
9:17
So it is hopefully everybody that's sharing the show notes
9:21
are including follow links. If they're not that, that is
9:26
unfortunate from an SEO perspective.
9:28
But this is where Geo becomes more valuable.
9:31
I'm a historically a hater on the term Geo because a lot of
9:35
Geo is basically just doing good SEO and then laying in an Omni
9:39
channel marketing approach on top of that.
9:42
What we found with LMS is there Google cares about links, the
9:47
direct follow links. That is how Google grades
9:49
credibility for LMS through they're looking at content in
9:53
context. And what I mean by that is if
9:58
that press release or that this podcast gets disseminated across
10:01
200 different outlets, when an LLM is looking for information
10:06
on me, they're going to be looking at all of the available
10:09
information that's out there, not just information that's
10:12
linked to directly to me. So that's where that
10:16
dissemination of this podcast is beneficial from a Geo
10:20
perspective because LLMS will see that Cool.
10:22
There's 200 new places that reference, you know, Caitlin's
10:25
and audio in the context of content marketing.
10:29
So that's really great. But from a Google perspective,
10:32
it really comes down to, you know, each individual website
10:35
and the link structure that they associate behind the links that
10:38
they pull from this podcast. While you were recording your
10:41
last episode, Casey Taylor was out there pitching your podcast
10:45
to brands and securing sponsorship deals.
10:48
Well, she's not yet, but she could be.
10:50
Casey is Howdy's AI partnership agent and she does something
10:53
pretty wild. She actually secures
10:55
sponsorships for your show. Not a match list that you have
10:58
to work through yourself, not a template you have to send.
11:01
She handles the outreach to follow up the whole thing and
11:04
brings back partners. You started your.
11:06
Podcast because you had something worth saying.
11:08
Casey makes sure that you get paid for
11:10
sayingitgomeetcasey@gethowdy.com. That's GETHOW di.com 2 minutes
11:17
to get started, then Casey takes it from there.
11:20
That's howdy, partnershipsgethowdy.com
11:24
founders. You know better than anyone the
11:26
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11:30
Medicine, law, finance, design, all of it.
11:32
And while you're busy building the future, there's a whole
11:35
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11:38
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The window to get ahead is right now AI native student.com and
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12:13
It's the fastest growing for students in the world.
12:17
So which is to say, GEOAEO at its core, as is SEO principals
12:22
are going to win the day. As a lot like LLMS need
12:26
structured information so that they can crawl back effectively
12:28
and log that effectively, Google needs the exact same thing.
12:32
Google built the road map for this years ago on look.
12:35
This is author schema, this is image, all text.
12:37
This is the meta description. They've given us boxes that we
12:40
can fill in and LLMS need information in boxes so they can
12:45
process it. So what we found with Geo and
12:48
SEO is Geo is 90% SEO. Make sure you have the right
12:52
information. Make sure you have your title
12:54
tags right. Make sure you're, you know, you,
12:58
you have your image, all text. Make sure that you're doing
13:01
everything that Google wants. And then to meet the GEL
13:04
perspective, do some social listening.
13:07
Go on to Reddit, see how your brands be represented.
13:09
Go engage on Reddit, Go engage and create YouTube videos,
13:12
create, you know, go to events and get photos that then people
13:16
share virally because each piece of content that your team is
13:21
putting out is essentially a line in the water.
13:25
And it's the line in the water for people as well As for the AI
13:29
or the Googles out there. If we are going engaging in our
13:33
community and then the news writes about us and we don't get
13:37
a link, that's OK because the LMS, we'll see that the news
13:41
wrote about this brand in this context.
13:44
So it's fantastic there. But that's just marketing.
13:47
That's an Omni channel marketing approach where we don't just
13:49
focus on digital marketing, we focus on digital.
13:51
We focus on in person, we focus on paid marketing.
13:55
So when people are like Geo is this revolution, they're really
13:59
just expanding that SEO is not everything.
14:02
SEO is the basis of your digital presence.
14:04
But if you want to be a good organization and good good
14:08
organization and marketing, you need to be doing more.
14:11
You need to have that in person relationship.
14:13
You need to be running ads, you need to be speaking on panels.
14:15
You need to maybe not get a billboard, but you know, you
14:19
need to diversify where you're marketing rather than just SEO.
14:23
So that's whenever people are like, what's is Geo the most
14:26
important thing? I'm like, no, doing all of
14:29
marketing efforts is the most important thing.
14:31
That's how you become a good marketer.
14:33
That's how you become a good brand.
14:34
That's how you become known and runs to your field.
14:37
It's not just devoting to SEO or just devoting to paid ads.
14:40
One effort will kill you. You need to be doing everything
14:43
in marketing if you really want to be successful in the long
14:45
run. Amazing.
14:48
Let's. Talk dead Internet theory.
14:50
So people are going to make blog post with Claude, they're going
14:54
to upload it. And then the LMS are going to,
14:56
you know, well, let's say Claude uses the Internet to, to craft
15:02
the blog posts and then it publishes A blog post.
15:05
And at at some point in the foreseeable future, maybe the
15:08
next 12 months, all of the AI slop is going to be informing
15:12
the next batch of AI slop that's out there.
15:15
Now, how is Google treating kind of like AI generated content?
15:19
Because there's a million different tools you can be like,
15:21
you know, that students are using to be like or teachers
15:24
really to see how much of these papers are being generated by
15:27
ChatGPT. So the how is.
15:30
Google. Kind of.
15:30
Like checking on AI driven content and what are the kind of
15:35
the penalties if it or or maybe there's not a penalty, maybe
15:38
there's a benefit. How is Google kind of treating
15:41
AI generated content? So I love this question because
15:44
this is everybody's biggest fear of using AI to create anything
15:48
is like am I is? Are the Google gods going to
15:50
punish me? The answer is if you do a bad.
15:53
If you do a bad job of creating content, yes Google will punish
15:56
you. It doesn't matter if it's AI
15:57
generated or human generated though.
15:59
That's the the major hurdle that people need to understand is
16:03
Google has documentation going back to I believe 2023, maybe
16:06
even a little bit earlier. Don't quote me on the date
16:08
exactly where they have outlined their perspectives on AI
16:11
content. They don't care.
16:13
They are absolutely OK with it as long as it provides actual
16:19
information to the consumer. There is experience that's
16:21
associated with that, that grounds it in reality, and it
16:26
truly is informative. Like what we've found when
16:30
writing content is when we're writing content in spaces that
16:34
are a little bit more bleeding edge, we'll say new products or
16:38
new Consumer Packaged Goods that have never been created.
16:41
There's a lot to write about and that content gets ranked very
16:44
easily because it's all net new in Google's eyes.
16:47
Meanwhile, when we work with marketing agencies who are
16:50
talking about basic SEO principles, people have been
16:52
talking about basic SEO principles for 25 years, 30
16:56
years. Like, you know, that that is a
16:58
well researched topic that is pretty cut and dry.
17:02
So Google doesn't really care that your new marketing agency,
17:05
you wrote a blog about the, you know, the breed SEO tips like
17:09
that is a more competitive topic.
17:11
And so Google may look at that content and say it's less
17:14
valuable. Maybe we won't index that
17:16
content. So whether it be AI or human,
17:19
you just need to deliver high quality information and high
17:21
quality content. I think that's one of the issues
17:24
with a lot of the AI content out there is people essentially we
17:29
used to spend time researching a topic, writing about it, editing
17:32
it, and then posting it. Now people just write a prompt
17:35
and say, hey, I need to blog on this topic, Cool, you got it
17:39
done, you posted it, great. You went from three hours to 3
17:42
minutes and then posted it, and you expected the exact same
17:44
result from when you put three hours into it?
17:47
That's. Not the reality.
17:49
A lot of AI content generators don't do internal linking.
17:51
They don't do external linking. They may not push the right
17:54
right formatting over into the CMS of your choice.
17:58
They might not have images. The images might be recycled
18:01
images that they're using for multiple different clients.
18:02
So when it comes to AI generated content, it's the people expect
18:07
to put in a fraction of the work and they expect the same result.
18:11
You either need to. Put in a fraction.
18:13
Of the work and expect for a fraction of the result or you
18:16
need to work with somebody that's actually going to massage
18:18
that information and increase the quality of it because right
18:22
now one prompt is not going to get you to the point where
18:24
Google is satisfied with what you have the overarching concept
18:29
of dead Internet theory quite honestly is something that I
18:32
think we all should be thinking about I think that as they're
18:36
the ability to produce content and volume is there like as that
18:39
increases and the quality becomes better we are going to
18:42
have a lot of regurgitation and that's where I think people or
18:46
going to need to step in. Obviously my tool my team uses
18:50
AI to generate content and a high volume and a high quality
18:53
but we still have people and when we work with teams we still
18:56
encourage their team to keep that content writer and have
18:59
that person go and focus on the more impactful the more
19:03
sensitive information the product launches the white
19:05
papers the you know the the download the deck that you can
19:09
download by enter your e-mail. The things that are really going
19:12
to drive your business forward or bleeding edge for your
19:15
business have a human right. Like we don't want to just put
19:18
out regurgitated slop out there. We have to do a little bit of
19:21
that in order for Google to understand what we do so they
19:25
can serve people up to our website.
19:27
But people are very important in creating net new knowledge.
19:32
And I think that that's how we avoid that Internet theory
19:35
broadly. I think that there's some of
19:39
them, some inability to avoid it, but people should continue
19:41
to write content and people should continue to be the
19:44
drivers of the highest level information that their business
19:46
needs to put forth. Like that word massage, you
19:51
know, because now our new roles are are to develop taste and to
19:55
be able to take kind of like AI content and massage it into
19:59
something beautiful. So you know, as you're
20:02
approaching a draft, your team's approaching a draft, what, what
20:05
is the important taste that they're adding or they're
20:08
subtracting to some of the AI drafts?
20:11
So brand context, we in our system, we could have baked that
20:15
in inherently on our AI side, but we have copywriters that
20:18
stay with the the client for the lifetime of that contract.
20:22
The reason that we do that is so we're not just having a content
20:25
mail, we're having somebody that is actually overseeing that
20:27
brand's voice for the lifetime of that engagement.
20:33
AI has a, a neutral tone, right? Like obviously you can kind of
20:38
train it in different directions.
20:39
But like I saw study recently that like the vast majority of
20:43
the English language is slowly kind of narrowing down and we're
20:45
all sounding more and more similar because we're using more
20:48
and more AI. People are starting to pick up
20:51
on what AI generated text looks like.
20:53
So we, as you know, writers in this space, if we're using AI,
20:57
it's our job to go in and make it sound like a person wrote it,
21:01
break up the Menominee of that paragraph, throw in a typo, you
21:05
know, like be human and say something silly from time to
21:08
time. We don't always need to follow
21:10
the formula that AI is going to print out.
21:12
And so our copywriters are trained on that brand.
21:15
They're also trained in, hey, like, what would you do?
21:18
How would you write this? And then on the technical side,
21:22
looking for link structure, like I mentioned, a lot of AI is
21:25
really not great at internal and external links.
21:28
It can hallucinate links or it can just pull links that are how
21:34
to say this, I guess topically relevant, but not relevant to
21:37
that specific group. As in they were writing for a
21:41
law firm. It may reference motor vehicle
21:46
law, but for motorcycle, not a car.
21:50
And we're, we need this, you know, this link to car related.
21:53
So that's the technical side that our team is looking for to
21:56
make sure that the external links are all contextualized for
22:01
the topic that we're writing about.
22:04
Amazing. I want I want to learn a little.
22:06
Bit more about your business, but before we do I.
22:09
And. I got you here in the hot seat.
22:10
Why don't you give us a checklist for good SEOAEOGEO,
22:16
whatever the acronym is for a high-ranking blog post.
22:23
Like what are all the elements that go into creating just an
22:26
absolute blockbuster post that will be indexed and ultimately
22:30
Dr. traffic and leads? Yeah.
22:32
So I was going to start out with the topic itself.
22:35
Go into the the tool of your choice.
22:37
We use Semrush for a lot of stuff.
22:40
Do some keyword research, find out what is going to actually
22:43
deliver people to your website. Like is there enough search
22:47
volume in this field? If there's only three people a
22:50
month that are looking for the topic writing about, OK, that
22:53
doesn't really provide measurable impact to our
22:56
organization. But if we're going after a topic
22:57
that is 30,000 search queries a month, fantastic.
23:00
Like if we can capture a percentage of that, that's a
23:03
really great route to go after. The hurdle with that is the more
23:06
volume, the higher the keyword difficulty can be.
23:09
So you kind of need to find a blends of low keyword
23:12
difficulty, high volume so that you can rank relatively quickly
23:15
in that and then you can actually see the impact.
23:16
So picking topics you're going to go after, don't just throw
23:20
like a random thing at the wall, like do some research.
23:22
Make sure you're actually writing about things your
23:24
customers are looking for. So topic is key.
23:27
Content quality is massive. Make sure it's not just jargon.
23:31
Make sure it's not just regurgitating things that you
23:33
can copy and paste from another website and put onto your
23:36
website. It's so bland that it doesn't
23:39
provide value. You need to have high quality
23:41
content. And then the next couple things
23:43
I would say is as I've kind of braided before as link
23:46
structure, make sure you have internal links, make sure you
23:49
have external links. Even if the links, the external
23:51
links are two competitors, that's OK.
23:54
The example I like to use is if I make physical phones like a, a
23:57
cell phone and I write about that on my website, but I don't
24:01
link to Apple or Samsung, we're showing the Internet that we
24:05
have a hole in our content or in our knowledge base.
24:08
We're not referencing some of the largest phone manufacturers
24:10
out there. Do we need to reference Apple in
24:12
every single post? Absolutely not.
24:14
But we should at least at some point reference some of the
24:18
people that have come before us and some of the people that have
24:20
great information. So links are massive.
24:23
Most people only focus on internal links, but external
24:25
links are a major driver. The next thing I would say is
24:29
the data markup behind the blog itself.
24:32
So, you know, do you have your headers tagged appropriately?
24:35
Do you have your H1? Do you have your H2?
24:38
Do you have the author schema? Do you have image alt text
24:41
behind your image itself? Things of that nature Make sure
24:44
set up. The last thing that I would say
24:47
coming from or focus on the Geo side is question answer based
24:52
content. That one comes into the topic
24:53
that you're going after. But for every blog that we
24:56
write, we always put an FAQ at the bottom that really just kind
24:58
of has the quick hits on that overall article.
25:02
With AI search, people are looking for answers.
25:06
So my goal is to answer all of the questions that could ever
25:09
exist for this topic or this field before they're asked so
25:12
that when they're asked, it's a one to one, I have that answer.
25:16
So FAQs tend to be very, very strong at helping you show up in
25:21
AI Search. So that's those are the things
25:23
to look out for is topic, content quality, link structure,
25:28
data markup behind the content and then have an FAQ and you're
25:31
in a pretty good spot. Brilliant.
25:34
I love it. OK, let's talk about Nina.
25:36
How big's the team, when did you get started and what are your
25:39
ideal customers and so? We are a really small team right
25:42
now. It's pretty much founder LED.
25:45
We have just a handful of guys out there.
25:48
We've been running officially since December or November of
25:51
2025, but we've been building this thing in the background
25:54
since June of 2025. So we kind of we're under the
25:59
radar for good and six to eight months, whatever that timeline
26:02
is, just kind of figuring out how this thing works.
26:06
Anybody can go to ChatGPT and say, read your blog.
26:10
The quality of that blog, the strategy behind that blog, the
26:13
linking behind that blog, the editing you have to do, the
26:16
formatting you have to do once you put in your CMS is just time
26:19
and time intensive. So it took us a long time to
26:22
actually figure out on how do we connect an API into, you know,
26:26
Wix, WordPress, HubSpot, Wenflow, all of the different
26:29
CMSS, how do we get the right structure?
26:31
How do we do the strategy? So a lot went into getting to
26:34
the part where we felt good enough to actually, you know,
26:36
reveal that to the public. But you know, very gratefully
26:39
the the public has received it quite well and now we're grown
26:42
at A at a pretty healthy clip. Who's your favorite clients?
26:48
Is this seems like perfect for e-commerce?
26:51
It seems perfect for B to B SAS. Any kind of favorites?
26:57
I like to tell her to work with people that have a lot to write
26:59
it out. That's where we are the most
27:01
successful and that's also the most fun because we get to learn
27:04
about a lot. And I know that's a relatively
27:06
vague kind of statement there, but we work with people in the
27:09
travel industry. There's so much to talk about
27:12
for travel. There's, you know, the location,
27:14
the weather, the food, the music, the culture, the top
27:18
things to do in this area. There's just a wealth of content
27:20
that we can write about. That also is like travel.
27:23
It's informative for me, you know, on that the next trip we
27:25
might go on, but also just really interesting.
27:27
We also found a ton of success and really enjoy working in the
27:32
the home building space because there's a lot of code, there's a
27:35
lot of technical things that need to be covered when you're
27:39
looking at the contractor, the home builder you're going to
27:41
work with. So As for us, it's a fun
27:43
technical challenge to make sure that we're never representing
27:47
information wrong. And it so are like we get to
27:50
learn about the areas that we're writing about.
27:52
We're not just putting stuff into ChatGPT.
27:55
And then why me posting it Like we're actually reviewing this
27:58
and and engaging in it. But I would say the people that
28:00
we do well with, it's like I said, hi a ton to talk about
28:04
because you have a lot of skews. You're operating a lot of
28:06
locations. Yeah.
28:10
And e-commerce is a great place because you actually see the
28:13
value in e-commerce. Some businesses spend so much
28:15
time on their websites, but they don't transact through their
28:17
website. They're they need one client a
28:20
month or you know, they don't need volume. e-commerce teams
28:23
need volume so they can convert at specific percentages and then
28:26
bring those people down that funnel.
28:28
So we we enjoy E com because it is a direct one to one that we
28:33
can show of what you invested this into us into content and
28:36
cool. Now we can actually see the
28:38
purchases that were made, how they got into your website and
28:41
it it's very easy for us to show our value there.
28:44
So never going to say no to E com because it's that's a win
28:47
for everybody. Yeah.
28:49
And let's talk about the results a little bit.
28:51
So you know, let's say we're starting at 0, we're just
28:53
getting the content program going.
28:55
We open up the Search Console, you can see where you're at like
28:58
OK, we have impressions, we have clicks.
29:01
Like how soon should people expect to start to seeing a
29:04
lift? And kind of like what are you
29:05
looking for with within that Search console?
29:08
Because it gives you kind of limited information in there.
29:11
It definitely. Does and that's why one make
29:14
sure you have search console, make sure Google Analytics set
29:16
up on your website. That's just a baseline for
29:17
everybody. If you have the money or if you
29:20
work with an agency, have them pull some Sam Rush reports for
29:23
you. We use on, we use Sam Rush AHS
29:26
and Moz, but we rely on Sam Rush for a lot of keyword
29:30
understandings and our timeline for impact really ranges based
29:34
on domain authority. Domain authority is a major
29:38
driver of your success online because it's just the relevancy
29:42
to Google. And So what we found is with
29:44
people that have domain authorities above called 35,
29:47
their content is indexed faster and we're able to start seeing
29:51
keyword growth within one to three weeks.
29:53
We're able to see impression growth within two to four weeks
29:55
and then click growth between call it two to six weeks really
29:59
depending on the topics that we're going after.
30:01
So with lower domain authority websites, I would say push all
30:04
those timelines back by a week or two.
30:07
Our team does manually go through and index the content,
30:09
so we can kind of compress that timeline as quick as we can.
30:11
But our goal is that there's positive indicators within the
30:16
first four weeks of our engagement.
30:18
We initially looked for keyword growth.
30:20
Honestly, that's why I love what we do is we get to look at third
30:23
party graphs that validate the efficacy of what we do.
30:26
And so keyword growth comes first, impression growth comes
30:29
after that click growth. And then the longest standing
30:31
metric that we're looking for is domain authority growth over,
30:34
you know, 6 to 12 months. Unbelievable.
30:38
So you know, used to be like, OK, we're thinking about it SEO
30:41
plan. This has got to probably like 6
30:43
months of legs, you know? But you're saying it's in weeks.
30:47
Yes, for initial, you know, initial impact, I don't want to
30:50
go and say that we're going to change your world, you know,
30:52
overnight and within this first month.
30:54
A lot of SEO is a time game because we need to build that
30:57
credibility with Google and with Bing and with the LMS. So, you
31:02
know, we always push people. Let's do something for three
31:05
months and then at three months, let's step back and see where we
31:07
can improve. Is this the right effort for
31:09
you? What do we need to tweak?
31:11
But what we've found is, you know, content is only one aspect
31:15
of your website. It's called 10 to 15% of your
31:17
website. SCL could be 50% of it.
31:21
So we're we're underneath SCL. So contents great, but make sure
31:25
your site has good load times. Make sure you don't have any
31:28
four O 4 errors. Make sure that your, you know,
31:31
your site is healthy and that will help our content improve.
31:34
So we are a part of a larger system and when people have a
31:38
sound system that we get to plug into, those results come very
31:41
quickly. If you don't have a sound
31:43
system, we normally catch that within the first, you know,
31:46
couple weeks and are able to say, hey, these are edits that
31:49
you should make that are outside of the content space.
31:51
That will just help your your site and us perform overall
31:56
cool. OK I just went to Moz and they
31:59
have a free domain authority checker so I put it in for the
32:02
podcast AI for founders.co which is it's about a year old at this
32:07
point. I have a domain authority of
32:09
10/8 linking root domains, 2 ranking keywords, a spam score
32:14
of 2%. How dare you.
32:18
It's got top pages by link. It has top linking domains,
32:22
which is Beehive, which makes sense because that's our
32:25
newsletter. And then at this Transistor FM
32:28
podcast Republic, a lot of different podcast players are
32:30
giving kind of some some backlinks.
32:36
How cooked am I and what can I do to improve?
32:40
I honestly you're not cooked at all.
32:42
That 2% spam score not alarming at all.
32:44
Like so there are farms and sites out there that link to
32:49
everything and they are malicious.
32:51
The goal is obviously we don't have many of those, but most
32:53
sites have a couple negative links of just a directory at an,
32:58
you know, Eastern Europe or something that it's linked to.
33:00
I'm assuming that, you know, the 2% down there is probably some
33:04
BS links, but that's a relatively healthy score.
33:08
Like you said, domain authority is a timeline thing plus a
33:11
backlinking and on site content effort.
33:14
So for you guys, it's let's go and put more content on site.
33:18
Let's go and get more backlinks. It's the same thing that most
33:22
other people need to do is you need to let Google know who you
33:24
are, what we're talking about, why we're doing it so that when
33:27
people are searching for information on the AI space, we
33:31
pop up. So the the prescription, if you
33:33
will, is, is the same. Put more on site content and get
33:37
some of those backlinks. One of the biggest benefits you
33:39
have is by having this podcast, you have the transcripts, we
33:42
have the show notes. Really recommend putting each
33:44
podcast on the website as its own, you know, page underneath a
33:47
larger category and then actually have the transcript
33:50
right there. Transcripts of podcast and of
33:54
audio recordings are really great because it packs a lot of
33:56
natural language into your website.
33:59
When I keyword packing, we are putting words in that are
34:02
relative to what the audience is looking for.
34:05
That's a really big benefit we've seen with podcast in
34:07
general is, yes, there's some linking value, but also, you
34:11
know, however long we talked for, there's 10:20, 30-40
34:14
minutes of words that we can now put onto our website that are
34:18
contextually relevant. Yeah, you know, with podcast.
34:22
Transcripts. I've considered doing that and
34:24
instead I kind of will do summations of frameworks of
34:28
experiments to run summaries, links kind of that largely
34:32
because when you read podcast transcripts, scripts, it's
34:36
terrible. You know, so much is in a
34:39
conversation is communicated with like body language or a
34:42
twinkle in the eye or humor that when you see it written out,
34:46
you're like, boy, this guy's barely literate.
34:48
So I, I was kind of horrified by my transcripts.
34:50
You think it's worth it to do an attachment page to that page
34:54
where if somebody wanted to click in and read the
34:56
transcript, it's there, But I'm just, I'm worried about kind of
34:59
turning people off that actually land on that page.
35:02
That is a very, very. Valid, you know, red flag to
35:06
raise And I would say, I mean what you're doing is, is
35:08
positive you are providing contextual information on the
35:12
site already. I'd have to look through, you
35:14
know, how long these summaries are.
35:17
The primary value of actual transcript is truly just like
35:20
the length, the amount of words that we're saying.
35:22
You can get that onto the site. What you're doing is probably
35:26
great already. So do we need to make a second
35:29
page? No.
35:30
I would just look at the structure at which you're
35:32
uploading that in. Make sure you have the right
35:35
structure. Make sure that the H ones are
35:37
really snappy and keywords focused.
35:40
It doesn't just say you know the person's name, end of the
35:42
business, it's what we're talking about and then the
35:45
person's name in the business. Google's looking for a lot of
35:49
title tags when they're looking for keywords, so making sure we
35:52
have to be the relevant keywords in that title tag is probably
35:54
going to be the biggest impact for you, OK.
35:57
Amazing, you know, and I, I realize I'm just getting free
36:00
consulting here with this podcast interview, but I think
36:04
it's for helpful for people to hear largely because I'm very
36:07
bullish on podcasting for a lot of obvious reasons, But like
36:10
it's been so good to me and like, you know, done 8 figures
36:13
in revenue large to to podcasting and for founders
36:16
listening to this, it's like, dude, start a podcast.
36:19
You know the the tangible results are difficult to like it
36:22
doesn't fit on a spreadsheet neatly or put it that way, but
36:25
the long tail effects of podcasting, there's so many
36:28
opportunities. It's immense.
36:30
I mean I. Sorry, I was, I was just going
36:33
to say that. I think that people really dis,
36:35
I don't want to say discount individual marketing efforts
36:38
like podcasting because it's like, wow, that takes time, that
36:41
takes effort. e-mail marketing, so many people are like, I don't
36:44
want to do e-mail. It just takes a long time.
36:45
It's not going to lead to anything.
36:47
A lot of marketing efforts suck and you're going to suck at it
36:52
for a year or two years. Marketing is a game of
36:55
resiliency. And like I saw a while ago, to
36:58
be in one of the top like top couple percentage of podcast
37:01
hosts, you need to get like 20 to 30 podcasts out there.
37:05
So it's just resilience. If you can last, you can really
37:09
grow that that audience. And I mean, you've, you've done
37:11
it on the podcast side, you've done it on the e-mail side,
37:15
picking the lane that you're going to be in and just
37:16
continuing to go forward. Don't quit when there's a, a
37:20
bump the road. Don't quit when there's a
37:21
massive spike and you think you've made it like you just
37:23
need to keep doing the marketing efforts.
37:25
And the vast majority of the time, you get better at it and
37:27
it works out better for you. Yeah, you know, it's a content
37:31
play. You know, I've, I've, I just
37:33
checked, I've got 443 pages indexed in in Google, which I'm
37:38
stoked for, you know, but but we're really doing like kind of
37:42
creative things. So we have the episodes, of
37:43
course. So every episode has its page,
37:46
then every founder there, their product goes into our selected
37:51
resources, which are, you know, top products for 2026.
37:55
So each of those companies has its own page where we kind of
37:58
breakdown what it is, who it's for, why it's better.
38:02
And then we pull all the frameworks that founders talk
38:05
about because, you know, I, I'm so lucky to talk to industry
38:08
experts like you, where you can break down exactly like this is
38:10
exactly how you want to structure blog posts.
38:13
Good luck, you know, but that becomes a framework.
38:15
And then there's 243 frameworks from the conversations we've had
38:19
on this podcast, 140 episodes or whatever.
38:22
Then we do AI founder experiments, a little projects
38:26
if people want to do, we have a glossary on there.
38:29
So it's like there's so many, so much opportunity around
38:32
podcasting to create this like really cool content.
38:34
So it's always trying to figure out ways to, to spin it out.
38:37
One for like people that would be interested.
38:39
You know, I put the glossary on there for me because I get so
38:42
lost in these acronyms, but I don't even know what we're
38:45
talking about anymore. I talked to, you know, data
38:47
scientists. I'm like, bro, we're going to
38:49
have to break down all those letters and numbers 'cause I
38:51
have no idea what you're. Doing I mean I but I think.
38:56
The. Idea of confidence legs is so
38:58
important because like you're, you're taking this one podcast
39:01
and breaking it down into these different resources.
39:03
And like a lot of people in marketing, they do something
39:06
once and then that that was the effort.
39:08
They didn't actually, you know, push it into all the different
39:12
social platforms, turn into a blog post, turn it into
39:14
something that the CEO is sharing or LinkedIn.
39:16
Like exactly what you're doing is what people should be doing
39:19
is if we record something, make sure it has three to five use
39:22
cases. If we're posting something, make
39:24
sure can go to three to five different platforms.
39:26
Like the legs of content is super super important A. 100%
39:31
and. You know, Nina becomes very
39:33
important because, you know, I can talk about these things I'm
39:35
doing and I record 3 or 4 hours of podcasts a week.
39:39
I've been doing this for 10 years.
39:42
And I've worked with so many. Podcast people that are like,
39:44
ah, their enthusiasm for doing podcast is real big in the
39:47
beginning. They, they get through 3 or 4
39:49
episodes, they're like, dude, this is a lot of work.
39:51
It's like, yeah, man, it, it really is it's, it's a lot of
39:54
work and the results sometimes are intangible.
39:56
I like to be like, oh, look at my pages are being indexed.
39:59
That's a big win for me. But some, some folks, you know,
40:03
treat their time a little bit different.
40:05
So when you have Nina, it's like, OK, yeah, look at the
40:07
opportunities for content we have all over the place.
40:10
And you know, Caitlin and his team is going to go take us over
40:13
the top, you know, because looking at charts that go up
40:16
into the right. It's always satisfying, it's the
40:18
best and absolutely is and I think.
40:20
That a lot of people, a lot of people are forced into marketing
40:24
because they're a business owner or they had, you know,
40:27
independent business owner that's just getting started or
40:30
they had some other marketing team leave and now they need to
40:32
kind of step into that role and they're looking for quick wins.
40:35
There's very few quick wins in marketing and it is a game of
40:41
resiliency. And you know, doing those 33
40:44
podcasts and quitting isn't going to show you the results.
40:47
And that's why I think teams like me, like Nina, are a really
40:52
great resource because our job is to basically make a blog
40:55
content set in, forget it. As a marketer, you need to do
40:58
Everything Everywhere, all the time.
40:59
So as many set in, forget it efforts as you can build and
41:03
kick off the better for you because you have other people
41:06
working on your behalf or a system that's working on your
41:08
behalf. And can you go and write blog
41:10
posts? Absolutely.
41:13
How much time is it going to take?
41:14
What does the formatting look like, blah, blah, blah.
41:16
Like sometimes it's easier to just offload some of that effort
41:19
so you can focus on what's more important Because like I said,
41:21
blogs are not the primary driver of your site's success.
41:23
They're a contributing factor. Go put your time elsewhere.
41:26
Go put your time in actually building your business.
41:28
And I mean, I think that's every aspect of business, right?
41:30
Focus on what you're good at and then outsource the rest to other
41:33
people that are great at the things you're outsourcing them
41:35
to take on. A lot of business owners
41:37
struggle at letting go and letting go of the things you're
41:41
not great at. And giving them to experts is
41:43
such a better use of your time and your money than just trying
41:46
to, you know, bullishly kind of learn everything yourself and do
41:49
everything yourself because at scale, you can't do it all.
41:53
There's only 24 hours of the day.
41:55
Yeah. And you know.
41:56
Now, especially with AI, it's like invest in expertise, you
42:00
know, because, you know, the companies will hire me as a host
42:06
for their podcast because they give it a shot and they realize
42:09
just talking in front of a glowing rectangle is actually
42:12
not the easiest thing in the world, you know?
42:14
So they're like, oh, get Ryan to do it, you know, and I'll, I'll
42:17
get them started. You know.
42:18
So in this case, it's like, yeah, you could just like take
42:20
AI slop and put it on your website and, you know, cross
42:23
your fingers, hope, hope something good happens.
42:25
Invest in expertise. And I think that's where what
42:27
you're doing is so important. OK, so we're we're at that time,
42:31
the podcast, we're ready to enter the quantum round.
42:34
Are you ready for this? Yeah.
42:35
But yeah, let's do it. You have no.
42:38
Choice. OK, what is your favorite cue
42:42
when you read something that it was written by AI and I'll go
42:46
first. The one, the one that took me a
42:49
while now to to discover is where they're like.
42:52
That's not an optimized blog post, that's a dumpster fire
42:56
every time. I see that.
42:57
That's not a blank, that's a blank.
42:59
I'm like, I get it clawed right there.
43:01
See, I see your signature. I That is a good one and.
43:04
Honestly probably the direction I was going to go.
43:06
I mean, everybody knows M dash is even though regular people
43:09
use M-IS. That's a very surface level
43:11
thing. The comparison is also a very
43:15
common 1. Short paragraphs tend to be a
43:18
good sign of AI content. The word discovered the word.
43:26
Enabled like. Some of those buzzwords, if
43:29
they're used in more often than a regular person would write,
43:33
like most people don't say the word discovered more than once
43:36
or twice in a, you know, an article in some AI content, you
43:40
can see that there's like cool, that word was used seven times
43:43
and it's at the beginning of each paragraph.
43:45
So cool, they're just dropping that buzzword in.
43:48
I would say that repetition is the the go to tell for me right
43:52
out of the gate. Yeah.
43:54
I. Always say like, you know, try
43:56
not to say mote and don't say leverage.
44:00
It's like, you know, I also I'm going to.
44:03
I'm going to tangent one quick check, if you'll let me is the,
44:06
you mentioned AI checkers before.
44:09
Everybody's like, oh, we got to get by AI checkers.
44:11
As we said before, Google does not care about AI as long as
44:14
it's good AI, it's good content. So a lot of people are like,
44:17
well, doesn't pass an AI checker.
44:19
If you want to pass an AI checker, put a typo in.
44:22
If you put a typo in, the vast majority of AI checkers will now
44:25
just say it's human generated. It's like that shows how
44:29
elementary the AI checkers are currently.
44:32
And if you're going to judge quality of content on an AI
44:35
checker, and I know that, just put in a typo and cool, It's
44:39
100% human written. Like that's an easy game to
44:41
play, yeah. I like the Harry Potter game
44:44
too, is like just take a brick of Harry Potter text and put it
44:47
in there and it'd be like this is 40% AI generated.
44:50
Exactly. You draw the press.
44:51
Release and same thing. Yeah, totally.
44:55
OK, cool. What part of your personality
44:57
has changed the most since becoming an entrepreneur?
45:02
It's a really great. Question.
45:06
I think I'm. Going to say self-confidence.
45:13
I was working in startups before kind of going out on my own.
45:16
And in the startup world, you have to be confident to begin
45:18
with. You have to believe in what you
45:19
have. But I was believing in somebody
45:21
else's mission and somebody else's vision.
45:24
So going out of my own and all of a sudden being the person has
45:27
to back up all of the words you know, and entirely and
45:30
invalidate everything is really, really scary thing.
45:33
But once you do that and that becomes a part of who you are,
45:35
you do you take a lot more pride and stuff, at least for me
45:38
personally. And so by running my own
45:40
businesses and being my own boss, it's probably that I can
45:44
do anything. It's just a matter of time in
45:46
order to get there. And sometimes it's worth paying
45:49
somebody to be the expert and leave me there, and other times
45:51
it's worth just putting my head down and becoming the expert.
45:53
And so I would say my confidence in my ability to just execute
45:57
and learn things quickly is is grown the most since, you know,
46:02
opening up my own shops. Cool, Aside from Nina, what else
46:08
are you building with AI right now?
46:09
Or what experiments you running? Well, it's all under the name if
46:14
you will. It's not necessarily released
46:16
yet, but we're starting to look at what we found is that on site
46:20
content can really manipulate Cha chi PT, but it doesn't
46:23
manipulate other LMS in the same way.
46:25
So we're starting to look at, you know, high volume of press
46:27
releases or leveraging press releases to manipulate quad
46:30
press releases don't have an SEO value the same way they used to,
46:33
but they have that Geo value that we were talking about.
46:35
So we're looking at, you know, how do we start pushing press
46:38
releases out of press Flyers at a low cost, high quality to high
46:42
rate. We're also looking at how do we,
46:44
you know, engage with the Reddit community in an organic way so
46:47
we can manipulate LMS. My goal in our true north is how can we
46:51
get our clients to show up in Google search, but also LM
46:54
search at a higher rate than their competitors.
46:56
So just stay on the bleeding edge of those models and
47:00
understanding how they're pulling information is where we
47:02
want to be. That's the the primary focus.
47:05
And you know, we hope to be that high volume, high content, high
47:07
quality household, you know, within the next 6 to 12 months,
47:11
hopefully. Amazing.
47:15
Should we expect that your next two projects will be the Pinta
47:19
and Santa Maria? Potentially, you know, really
47:22
like naming nomenclature, the name of this business is
47:25
actually built off the name of a, a previous business I have.
47:28
So we like to kind of, you know, string things through and that's
47:31
a pretty organic, organic growth route, especially if we stay in
47:34
content. It might be, you know, I'll give
47:36
you a little credit if that's the route we go.
47:38
That'd be cool. That'd be.
47:39
Cool. You know, although it's kind of,
47:41
I guess it's, you know, Christopher Columbus.
47:44
Is a little. Bit of a.
47:46
Sensitive subject because. He was such a psychotic
47:49
murderer. Yeah, number essentially the
47:52
best background or next best thing to build from.
47:55
I would more look at, you know, The Lonely Island and some of
47:58
their songs as the the reference that I'd be leaning on.
48:03
Yeah, that's like my. Favorite episode of The Sopranos
48:07
When Tony starts losing his mind because people were like,
48:11
there's backlash on on Christopher Columbus, you know,
48:15
at this point, I mean, you know, whatever, whatever.
48:17
But you know, in the 90s it was still kind of like he was a
48:20
sacred person for Italians, you know, So like, there's like a
48:23
great scene where there's some protest in the indigenous Native
48:27
Americans are like fighting with Tony and his gang.
48:29
It's so, it's so funny and the cops are getting involved.
48:32
It's great. That.
48:34
Show was wild. Tony Soprano is an absolute icon
48:37
of a dangerous icon, but an icon nonetheless.
48:41
Amazing. OK.
48:43
Want to give a shout out to Chick Mission, which is
48:46
important to you and your family?
48:47
Give us a little overview of Chick Mission.
48:49
People can check that out. It's the Chick mission.org.
48:52
Yeah, Chick Missions have a. Great group that my wife has
48:55
been involved with. They help women that are going
48:57
through are about to go into breast cancer treatment, freeze
49:01
their eggs. So they're they have the
49:02
opportunity to have children down the line in the event
49:04
they're a young woman. So some of them my wife has been
49:07
involved with and big supporter of for a long time.
49:10
So I wanted to give them a shout out as they're doing some really
49:13
great things. Breast cancer impacts way too
49:15
many people in this country and a lot of people don't know about
49:17
the impact that it could have on fertility until they're kind of
49:20
going through that technician helps them learn about that as
49:22
well as helps cover some of the costs of fertility treatment and
49:26
the egg freezing process. So just a great group that we
49:29
like to support. Incredible ladies and.
49:32
Gentlemen, SEO through classic Google and LLM recommendations
49:37
is an absolute game changer for your business.
49:40
You have to do it and you know, you don't have time for it and
49:43
you don't have the expertise. That's why you got to go to
49:45
tryneenah.co and talk to Caitlin.
49:48
He'll, he'll on board you, walk you through it.
49:50
Caitlin, I really appreciate you coming on the show and talking
49:52
us, talking to us all about, you know, did this.
49:57
This way we can create distribution for our products.
49:59
What's the best place for people to connect with you personally
50:02
online? I would say.
50:04
If you go. To thetrina.co website, you
50:07
could actually go and schedule a call right there.
50:10
Right now we are still small enough so I as one of the Co
50:12
founders here, I've actually taken all those calls.
50:14
So you can go book a call on my calendar right there or feel
50:17
free to reach out to me on LinkedIn.
50:18
It's Caleb's and audio. I'm probably one of the only
50:20
Caleb's out there, so I should pop up pretty quick for you.
50:23
Amazing. Thank you so much.
50:25
Thank you. Have a great day.
50:26
Guys, every. Week I sit down and.
50:29
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50:32
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50:35
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50:38
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