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CommerceIQ CEO Rahul Shah on discoverability as the new shelf
Rahul Shah, CEO of CommerceIQ, argues that discoverability has replaced shelf position as the battleground in retail, and that keeping retail media and product content in separate teams is now a competitive liability. He and Greg Kihlström get into what replaces the old model.
Discoverability is where the sale is decided. Product quality still matters, but an item that an AI-mediated retail environment can't read, verify, and surface never reaches the consideration set at all.
Retail media and product content are one system, not two budgets. Paid performance should be changing organic…
The skinny
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