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Gary Vee's Videographer Reveals The Insane Schedule Behind DailyVee. · Gimbal Podcast

• 0:00
  What was your game plan going into working with him?
• 0:02
  His calendar was ever moving.
• 0:04
  You could never be on top of it.
• 0:05
  Like, whatever was scheduled last night,
• 0:06
  changed by the morning.
• 0:07
  If you had to build DailyVee from scratch again today,
• 0:10
  what would be your playbook?
• 0:11
  It's a great question, because, uh...
• 0:14
  My guess today is Jason Morena.
• 0:16
  He spent five years working as Gary Vaynerchuk's
• 0:19
  camera operator and an extra couple years working
• 0:22
  as head of content for Mike Posner.
• 0:24
  This is a great interview.
• 0:25
  Please stick around, I hope you enjoy.
• 0:27
  All right, Jason, what was a moment in time
• 0:30
  when you were working for Gary when you realized
• 0:33
  that he is the real deal, that he's everything
• 0:35
  he looks and says he is on YouTube?
• 0:38
  I mean, there's a lot of moments.
• 0:40
  Gary's misunderstood.
• 0:41
  Some people just think he's a motivational speaker,
• 0:43
  he's just his keynote, he just makes content.
• 0:45
  Truthfully, he's running seven meaningful businesses.
• 0:48
  VaynerMedia is a 3,000 person global agency.
• 0:52
  And so that's what he's doing like most of his time.
• 0:54
  And so, being behind the scenes,
• 0:56
  so I think for context, I was a videographer.
• 0:58
  He hired me in 2018.
• 0:59
  I had been already shooting log style content
• 1:02
  with sort of this goal in mind of like,
• 1:04
  I wanna work for this guy.
• 1:05
  By a little luck and probably a lot of grinding,
• 1:07
  I got there.
• 1:08
  The videographers every day would get a text
• 1:10
  with all the meetings that were greenlit
• 1:12
  and all the texts that were in greenlit to film.
• 1:15
  And Gary's calendar is not like many others.
• 1:17
  It's five minute meetings back to back from 70m to 11pm.
• 1:20
  I'm this young videographer, you realize
• 1:21
  that this guy is the real deal.
• 1:23
  He is like actively having 50 meetings every day.
• 1:26
  And now I'm like in the behind the scenes of it.
• 1:28
  And we're trying to figure out along the way,
• 1:29
  like what is something that's not maybe client-related
• 1:32
  that we could film and then something that is like
• 1:35
  worth recording for the vlog or content.
• 1:38
  But I think to go back to your question,
• 1:39
  I mean, there's so many, like when TikTok was just turned
• 1:43
  from musically into it, like this platform
• 1:46
  that was becoming something, Gary was like on it
• 1:49
  before anyone on the team.
• 1:50
  We're a 30% team.
• 1:51
  We're well aware of like that it's becoming popular.
• 1:54
  And this is before COVID, this is 2019.
• 1:57
  And I remember he told us a few times.
• 1:59
  He's like, hey, like we need to be serious
• 2:00
  about this platform.
• 2:01
  And we kind of just kept what we were doing.
• 2:03
  We had a lot already going on between like YouTube
• 2:05
  and Insta and everything that we're hacking.
• 2:06
  And then it got to a point where Gary was like,
• 2:08
  hey, we're gonna have to like reconsolidate the team
• 2:10
  and we don't figure this out.
• 2:11
  It was like, hey, like we need to like really go hard
• 2:13
  on this and he was right.
• 2:14
  And like I think that like speaks to,
• 2:16
  I don't use the word like futurist,
• 2:17
  but he knows like when something's like about
• 2:19
  to become something, he was right.
• 2:20
  We built a small little pocket on the team, on team Gary.
• 2:24
  And you know, all credits in my buddy Caleb Ralston
• 2:26
  and obviously the support of the team around him
• 2:29
  to build out his TikTok from like zero to,
• 2:32
  I think it was like three million in like six months.
• 2:33
  And so, and obviously that platform
• 2:35
  has been on to a big deal.
• 2:36
  And so he has good foresight.
• 2:38
  He knows what's gonna pop off.
• 2:39
  How did you build up your TikTok so fast?
• 2:42
  We were making clips way differently.
• 2:45
  Like so whatever was going on Instagram,
• 2:47
  it was being produced way different for TikTok.
• 2:49
  Meaning the caption style is a little bit different.
• 2:50
  We're like, this is back when like the songs really matter.
• 2:53
  So it's like, okay, like there's this like,
• 2:54
  sort of like viral trending song.
• 2:56
  Like how can we integrate Gary into this?
• 2:58
  And so it's like being like very intentional.
• 3:00
  Volume was like a big deal.
• 3:01
  Like we were pumping four or five clips a day at that point.
• 3:04
  And it was a different style of content.
• 3:05
  It was a little bit more meme-y.
• 3:06
  It was a little bit more funny.
• 3:07
  It was like a different energy.
• 3:08
  Like Instagram and YouTube.
• 3:09
  I mean, YouTube were posting like these hour long
• 3:11
  four D's consulting sessions.
• 3:13
  And it was super interesting because like I would
• 3:16
  fall Gary around and he would get stopped
• 3:18
  at airports all the time.
• 3:19
  And it was usually like between, you know, 25 and 35.
• 3:22
  And I remember in 2021 the like we stepped outside
• 3:27
  of like Ed Week and these like 13 year old kids
• 3:30
  that I think was like school was like letting out.
• 3:32
  And they like, oh, they're like Gary Vee.
• 3:34
  Like from TikTok.
• 3:35
  And that was like, whoa, like it's actually like,
• 3:36
  it's happening.
• 3:38
  And it might have been earlier.
• 3:38
  It might have been like before COVID.
• 3:40
  I'm like trying to figure out the timeline,
• 3:41
  but that was the first moment where I was like,
• 3:42
  wow, like we're building a whole different fan base now.
• 3:45
  Can you talk about the whole flow of the content?
• 3:49
  Yeah, definitely.
• 3:50
  YouTube for the most part.
• 3:52
  And I think they're starting to be more intentional now,
• 3:54
  meaning they're coming up with a concept
• 3:56
  and they're filming that direct concept.
• 3:58
  That's happening a little bit more now.
• 3:59
  Back in the day, we didn't do that.
• 4:02
  It was all the document, don't create.
• 4:04
  And so our roles of videographers
• 4:06
  were capturing the full day.
• 4:08
  And so that's going to become a vlog
• 4:09
  and one and part of that might be the keynote.
• 4:11
  It's that might be a separate YouTube video.
• 4:13
  And yes, there might be a micro moment in there
• 4:15
  for TikTok that we're going to end up
• 4:17
  clipping and a lot of clips came out that way.
• 4:19
  But I would say TikTok was the first platform
• 4:21
  where the team and Gary started
• 4:23
  being very intentional in the platform.
• 4:25
  Caleb would come up with a really good idea,
• 4:26
  try and get them between meetings.
• 4:28
  Because literally that's what we had to do.
• 4:30
  Gary be in a meeting.
• 4:30
  We knew the meeting be ending in five minutes.
• 4:32
  He might step out.
• 4:33
  And then he'd be like, as he's walking
• 4:35
  to another boardroom at VaynerMedia,
• 4:37
  he'd be like, hey Gary, I have this concept.
• 4:38
  Can you just answer this question?
• 4:40
  And then like, boom, Caleb would be filming on his iPhone
• 4:42
  that thing.
• 4:43
  Most of the stuff that we were filming
• 4:44
  was being repackaged for long form or Instagram.
• 4:48
  TikTok felt like one of the first platforms
• 4:50
  where we were like, dedicatedly making content for.
• 4:52
  Jason, I want to grill you on what a day in a life looked like.
• 4:57
  Working for Gary V while he was doing his daily vlogs.
• 5:01
  Tell me what the start of your day looked like.
• 5:04
  Tell me about everybody that was involved
• 5:05
  and walk me through what a standard day looked like.
• 5:08
  I had to wake up very early.
• 5:09
  It was like seven o'clock.
• 5:10
  And mind you, I'm in my early 20s.
• 5:13
  Maybe I was adding late that morning,
• 5:14
  or like late that past night,
• 5:16
  probably got like four or five hours of sleep,
• 5:17
  wake up like, oh wow.
• 5:19
  Like I have to go get to Gary in the city
• 5:21
  and we're gonna go to Rutgers College.
• 5:23
  He's doing keynote there.
• 5:24
  Then we're gonna head back into VaynerMedia.
• 5:26
  I remember that morning very specifically
• 5:27
  because the Lincoln tunnel I was living in New Jersey
• 5:29
  was like a mess.
• 5:31
  And I'm just stressing out
• 5:32
  because it's like you don't like miss the bus
• 5:35
  of like starting your day with Gary
• 5:36
  because then like the whole vlog's kind of ruined.
• 5:38
  I was stuck in traffic,
• 5:39
  I was texting Gary's driver and I was like,
• 5:41
  hey, like I'm gonna be out of the tunnel
• 5:43
  hopefully in like 40 minutes.
• 5:44
  Long story short, he didn't intercept me and picked me up.
• 5:47
  And the start of that day, like, you know,
• 5:49
  was a car ride.
• 5:50
  And in that car ride, Gary is not just like sitting there
• 5:53
  like doing nothing.
• 5:54
  He has like 14 phone calls.
• 5:55
  And in between that, if he doesn't have a phone call,
• 5:57
  he's like usually scrolling on like Twitter.
• 6:00
  And that's usually the moment
• 6:01
  where like the videographer
• 6:03
  for like training this way.
• 6:04
  That's when like it's a good time
• 6:05
  to ask him questions.
• 6:06
  And so, you know, shout out to Caleb Ralston.
• 6:09
  You know, he was a good mentor.
• 6:11
  He'd be like always have questions ready.
• 6:12
  And he was right because like Gary would end a phone call,
• 6:15
  scroll on Twitter and be like, hey, Gary,
• 6:17
  why should leaders have more empathy?
• 6:18
  Boom, that might be like another clip
• 6:19
  that like lived on TikTok, Instagram, whatever.
• 6:22
  And so that was like the morning ride.
• 6:23
  And I remember that morning we got to Rutgers.
• 6:26
  He had a keynote with the football players.
• 6:28
  And that was more like Gary Vee
• 6:29
  and like more leaning into the speaker that he is,
• 6:32
  not like the business person.
• 6:34
  Right from that, it was right back to Hudson Yards.
• 6:37
  And basically him and his office
• 6:38
  for about 10 hours straight.
• 6:40
  It would be meeting with the CMO, you know,
• 6:43
  VaynerMedia, it might be meeting with like Zach Nadler,
• 6:45
  who's like the head of like VaynerSpeakers
• 6:47
  and they're talking about like that part of his company.
• 6:48
  Maybe his brother's coming in,
• 6:50
  his brother runs VaynerSports.
• 6:52
  And so there's just like a collection under VaynerX
• 6:55
  that he was running.
• 6:56
  And so, you know, my job was to stay there
• 6:58
  and then keep on track
• 6:59
  because like not all those meetings
• 7:00
  were something we could record.
• 7:02
  And so sometimes I'd be like directly in the office
• 7:04
  because maybe he is having a podcast.
• 7:06
  Like maybe Neil DeCraz Tyson is coming in, like he did.
• 7:08
  And we would record that interaction
• 7:10
  and that would become maybe a standalone YouTube video,
• 7:13
  maybe some clips.
• 7:14
  And then when it wasn't a meeting,
• 7:16
  we would either just like stand outside of his office
• 7:18
  if it was like a quick 20 minutes,
• 7:20
  just run some B-roll.
• 7:21
  But then other times it would be like, okay, cool.
• 7:22
  Like we have two hours, let's just prop up the cameras,
• 7:24
  run a time lapse, go edit some stuff.
• 7:26
  But then it was always like nerve-wracking
• 7:27
  because like you're sitting there editing
• 7:29
  and then he'll just like bust out of the office,
• 7:30
  like he kind of like breaks the schedule
• 7:31
  and it's like where's he going?
• 7:32
  What's happening?
• 7:33
  And I'm like, and I'm like his EA is like,
• 7:34
  oh yeah, he's got this like, he's like taking a car ride,
• 7:36
  like just like go with him.
• 7:37
  And I'm like, okay, and they like grabbed a camera
• 7:39
  and then you're like, you know,
• 7:40
  figuring out like what your day looks like.
• 7:42
  And so a lot of times it was a lot of moving parts
• 7:44
  in being his videographer.
• 7:45
  You're kind of like his on the ground admin.
• 7:47
  And so like you have to keep track of his bag
• 7:49
  and make sure you knew like where the car was gonna be.
• 7:51
  And so I had a lot of learning lessons,
• 7:53
  like definitely like a lot of like, you know,
• 7:55
  missteps in starting that position
• 7:57
  where like I didn't realize like
• 7:59
  I'm more than just the camera guy who's just standing there.
• 8:01
  It sounds like from the crack of dawn,
• 8:02
  you gotta be ready because if you're not on Gary's wavelength,
• 8:07
  you're already behind on that day's video.
• 8:10
  So your day starts at seven.
• 8:11
  You mentioned somebody contacts you
• 8:13
  and says what the schedule looks like.
• 8:15
  Yeah, Gary's team is split up between EAs,
• 8:18
  which is like assistance, scheduling,
• 8:20
  and also helping with videographers understand
• 8:22
  like what they should do in that day.
• 8:24
  And then there's the creative team,
• 8:25
  there might be like designers, videographers, editors,
• 8:27
  and there's strategists, writers.
• 8:29
  But yeah, so like in the morning,
• 8:31
  usually the night before ideally,
• 8:32
  you'd have like a good game plan of what that looked like.
• 8:34
  And we did get better over time of like color coding is calendar.
• 8:37
  So you'd know like, okay, like we're not gonna hit these meetings.
• 8:40
  But his calendar was ever moving.
• 8:42
  And so like you could never be on top of it.
• 8:44
  Like whatever was scheduled last night changed by the morning.
• 8:46
  And so it was like a lot of moving parts.
• 8:47
  And yeah, there was definitely a lot of times
• 8:48
  where it's like, why are you here?
• 8:50
  You can't film this.
• 8:51
  Like you just took this like our car ride
• 8:53
  and like you could have been editing.
• 8:54
  And it's like, you're right.
• 8:56
  And that just is like a nature of it.
• 8:58
  Are you responsible for cutting the day that you filmed as well?
• 9:02
  Like do you work up until, I don't know, a certain time of day
• 9:05
  and then it becomes editing time
• 9:06
  and you got to turn around everything you just filmed?
• 9:09
  It's variable.
• 9:10
  Most days, like the ideal case was, if you shot it,
• 9:14
  it's best that you edit it
• 9:15
  because you have like all the context
• 9:17
  of like what the footage was.
• 9:18
  But that definitely wasn't always the case
• 9:19
  because David Rock who's like Gary's original videographer.
• 9:22
  Yeah, yeah.
• 9:23
  He's the man.
• 9:24
  I love that guy.
• 9:25
  He inspired me to like have the sort of career
• 9:28
  that I have now which we can get into.
• 9:29
  But he would spend a lot of time traveling with Gary.
• 9:32
  And so it wasn't always the case where he'd be editing his footage.
• 9:35
  For the most part, he was shooting.
• 9:37
  And so then a lot of that footage
• 9:38
  would land on Kale Browston, me,
• 9:41
  Dustin Lee, other video editors along the way.
• 9:44
  And we got better at making better notes.
• 9:46
  And Deerock was actually really smart.
• 9:49
  It's a very like simple hack.
• 9:50
  But like while filming, he would just take a photo
• 9:53
  using Instagram of his screen
• 9:55
  because you could see the timestamp
• 9:56
  and he would just write, this was a good moment.
• 9:58
  Or he'd write like a sound bite from it.
• 10:00
  And then just save that photo.
• 10:01
  And then end of the day,
• 10:02
  he would have about like 10 screenshots
• 10:04
  and you'd have the timestamp.
• 10:05
  And it was like a little bit better than having nothing.
• 10:08
  Because like, you know, these cameras,
• 10:09
  there's no way to like just pit a button
• 10:11
  and like timestamp what you're at,
• 10:12
  especially when you're like moving up the speed
• 10:14
  and recording the amount we are.
• 10:15
  And so like that was like a little bit of a hack.
• 10:17
  And so then it ended the day, we'd use like fire emojis.
• 10:20
  It'd be like one fire emoji
• 10:21
  until like three fire emojis of like how good the moment was.
• 10:23
  That would help the editor in the vlog
• 10:25
  because then you'd be like,
• 10:26
  there's probably a moment I want to use
• 10:27
  but also like the Instagram editor would be like,
• 10:28
  okay, of this whole day seems like we have like four
• 10:31
  really good moments.
• 10:32
  I mean, that's so helpful.
• 10:33
  Like when I grew up as an editor in this industry, right?
• 10:36
  That was my starting points as well.
• 10:38
  And I would always tell the creators
• 10:39
  that I was working for like film your thing.
• 10:41
  And then if you have some kind of reaction
• 10:42
  or something good going on,
• 10:43
  like turn the camera on yourself
• 10:45
  or like if you're a camera operator
• 10:47
  and you're observing something good,
• 10:48
  turn on yourself and just say like,
• 10:50
  oh, that was a good moment or something like that
• 10:51
  because then in the edit,
• 10:52
  that's where I'm going to start my search
• 10:54
  for the good content, right?
• 10:55
  Like if you're in the moment,
• 10:56
  even with this show, we have an incredible editor
• 10:58
  but after taping this episode,
• 11:00
  the next thing is to do like a little message
• 11:03
  at the end being like, okay, Ken,
• 11:04
  there was some really good moments up front,
• 11:06
  there was some good moments at the end,
• 11:07
  there's a part in the middle you can trim out,
• 11:09
  you know, lead with this question
• 11:10
  because you're writing the moment
• 11:11
  and as you're experiencing it,
• 11:13
  there's no better judgment of taste right then and there.
• 11:16
  So it really helps the editor
• 11:17
  who might not actually be in the moment recording it.
• 11:20
  There's nowhere a good starting point is.
• 11:22
  Yeah, Dustin Lee, who's like an amazing part of Gary's growth,
• 11:26
  his hack was just putting his hand in front of the camera.
• 11:28
  At one point it was like just him and like another editor,
• 11:31
  the team had, I think, had condensed a little bit
• 11:33
  and it's a little bit easier.
• 11:34
  Like if you're like, you know, in a crowd of Gary,
• 11:36
  there's no ticking out your phone
• 11:38
  and like taking a picture.
• 11:39
  So he just like throw the hand,
• 11:40
  throw the five, the Gary be five up
• 11:42
  and that was his way of locking like all his moments.
• 11:45
  And so like you just find what works
• 11:47
  and those little hooks like mattered
• 11:48
  because like the next day you're recording
• 11:50
  the next day and so then like all that footage get lost
• 11:52
  and even though Gary had like a robust team,
• 11:54
  like I got lucky in the sense that they caught wind
• 11:57
  of like my name during a time where they were like
• 12:00
  two or three weeks backlogged on footage
• 12:02
  and there was no way for them to with the team they had
• 12:04
  get to like a point where like they were current.
• 12:07
  And I was part of the team that like got them current again
• 12:09
  and it's like super valuable like why they brought me
• 12:12
  a lot of that point.
• 12:13
  Everyone thinks they have it,
• 12:14
  like these teams have it figured out they do
• 12:16
  but there's like, there's still a lot of missteps going on.
• 12:18
  Like organization could always be better.
• 12:20
  Let's talk about that a little bit.
• 12:21
  I'm curious like how you dealt with crises.
• 12:25
  Like maybe you had a big day of shooting
• 12:26
  and it actually there wasn't a lot going on
• 12:28
  or maybe you lost media.
• 12:30
  How did you solve those problems?
• 12:32
  We used to call them like Gary V storms
• 12:34
  which is actually probably the complete opposite.
• 12:36
  It was when Gary would sort of like flood the group chat
• 12:38
  with ideas and things that need to get done
• 12:40
  and all those things would get done
• 12:42
  but we call it a storm because like it's like
• 12:44
  we already have a lot going on
• 12:45
  and now we need to like really like make sure
• 12:48
  like all these things are dialed
• 12:49
  and we can like prioritize what's right.
• 12:50
  Totally separate thing.
• 12:51
  I guess in crises moments, I mean nothing critical though.
• 12:55
  Nothing where like...
• 12:56
  Like you never missed a day or anything?
• 12:58
  No, nothing.
• 12:59
  No, I mean there was days that missed.
• 13:00
  I mean, I don't like throw DRock onto the bus
• 13:03
  but I know in his first and on the international trip
• 13:05
  he missed the plane.
• 13:06
  So like that was it.
• 13:08
  You know, that's a crisis moment, you know.
• 13:10
  But...
• 13:11
  He has a thousand more wins than he does for a single person.
• 13:14
  DRock has a thousand more wins.
• 13:15
  He's a legend in the space.
• 13:17
  I remember really admiring him
• 13:19
  and appreciating him when I was kind of on my come up as well.
• 13:21
  So yeah, that's...
• 13:23
  Yeah.
• 13:23
  No, I mean like it's like no one can bat
• 13:27
  a perfect seed season or whatever.
• 13:29
  It's like so much respect for David
• 13:31
  because he took on so much of the weight
• 13:33
  in the beginning when there was no team.
• 13:35
  Like it was like filming all day
• 13:36
  and then like making the daily day at night
• 13:39
  and then at one point like Tyler Babin came in
• 13:41
  and was like his partner in crime and doing that.
• 13:43
  But even then like two people doing that is ridiculous.
• 13:45
  That team grew to like, like I said, 30 people.
• 13:47
  And so yeah, I just always had like so much respect
• 13:49
  for like what he did.
• 13:50
  And I lived a little bit of it, you know,
• 13:52
  prior to working for Gary, you know,
• 13:54
  I had been introduced to him by like my first client.
• 13:57
  And we were like emulating what they were doing.
• 13:59
  And so, but at a small scale.
• 14:00
  And like even that was very hard.
• 14:02
  I want to ask you about Caleb Ralston
• 14:04
  because he is definitely a leader
• 14:07
  in the YouTube education space right now.
• 14:10
  And you worked with him for quite a long time.
• 14:12
  Like what makes him so good at what he does,
• 14:15
  what makes him special?
• 14:16
  Caleb is incredible.
• 14:18
  What he's building with Ralston is,
• 14:20
  I'm just like so proud of him.
• 14:21
  And you know, start from the beginning,
• 14:23
  like the day I met him, you know,
• 14:24
  it was like one of my first days in the office.
• 14:26
  And I remember he came up to me and he was like,
• 14:28
  I have your back, if you need anything, like I got you.
• 14:32
  He's like, I think he said he's like,
• 14:33
  I just want to make sure you like,
• 14:34
  you know, you have like an ally on the team.
• 14:36
  And that's like carried like into my career.
• 14:38
  Like I've done that like so much for like other teams
• 14:40
  that I've been on and like even the people like on my team
• 14:42
  that I managed, like I let them know that.
• 14:44
  Like I think I've just like, I felt that deeply
• 14:46
  because it was nerve-wracking to like join that team.
• 14:47
  And Caleb branded himself as pretty much like the guy
• 14:50
  that will get it done.
• 14:51
  Caleb was staying in the office like overnight
• 14:53
  to make sure these trash talk ups would get done.
• 14:55
  So reliability, that's like the key distinguishing factor.
• 14:59
  You can count on him no matter what.
• 15:01
  Yeah, reliability.
• 15:02
  And he grew such in his career because at one point,
• 15:04
  you know, like he was just like sort of the videographer
• 15:06
  and editor for Gary.
• 15:08
  And then, you know, on the way,
• 15:09
  he became the brand director for Alex and Leila.
• 15:12
  He started teaching me so much.
• 15:14
  And he really helped me have the perspective of like,
• 15:16
  hey man, like there's more to your career
• 15:18
  than like just being like a videographer and editor.
• 15:20
  He's like, and he's the one actually help position me
• 15:23
  and get in contact with Mike Posner.
• 15:25
  He's like, I really think this would be like big for your career
• 15:27
  to stop like get out of the just being like sort of like
• 15:29
  in the editor's seat and learn how to like manage a team.
• 15:32
  I'm still learning from him like to this day,
• 15:33
  you know, obviously we were seeing the content
• 15:35
  but a lot of respect for Caleb.
• 15:36
  Is that a natural gift of his or do you think like he's learned it
• 15:40
  by watching Gary or by reading about it or studying?
• 15:43
  Probably just reps.
• 15:44
  He's been in the game for a while.
• 15:45
  You know, he's worked for tons of personal brands
• 15:48
  for like the past like 17, 18 years.
• 15:50
  And so I think he was really good absorbing the information.
• 15:53
  I could tell like he could really listen to like Gary
• 15:55
  and that would like trickle back to like what we were making.
• 15:58
  And so I bet you like in theory, like he was absorbing
• 16:01
  all this information.
• 16:02
  If someone wanted to build their own version of DailyVee
• 16:06
  or if you had to build DailyVee from scratch again today,
• 16:09
  what would be your playbook?
• 16:11
  I would first like make sure that's like something
• 16:13
  that you want to do like start with like the why.
• 16:16
  What is DailyVee?
• 16:17
  DailyVee is like the the documentation of your life
• 16:19
  that you're going to put into vlog form and put on the internet
• 16:21
  and people are going to watch that.
• 16:23
  If you don't want people knowing a lot about you
• 16:25
  then you probably shouldn't do that.
• 16:26
  So like I would start there.
• 16:27
  Make sure like you're doing it for all the right reasons.
• 16:29
  If you do want to do it, if you're like no,
• 16:31
  I do want people like to learn from me know about my life.
• 16:34
  And you can make restrictions that like Gary does a very good job
• 16:36
  of like not showing his family and like personal life.
• 16:38
  Even though he's like highly documented.
• 16:40
  So you can do both.
• 16:40
  But if you're going about creating it,
• 16:42
  you can start with yourself.
• 16:43
  Like you don't need the David Rock, you don't need Jason.
• 16:46
  I would start by yeah, just like documenting core moments
• 16:49
  of your day, she runs Zoom calls a day,
• 16:50
  just trying like record stuff.
• 16:52
  And see if you can make something of yourself.
• 16:54
  That might be challenging for like the entrepreneur
• 16:56
  who's not really a creator.
• 16:57
  And so if that's the case where like you're self-shooting
• 17:00
  and like nothing's getting made from it,
• 17:01
  it's just like living in your camera roll,
• 17:03
  then maybe the next step is like hey,
• 17:04
  like let me see if I can self-record
• 17:06
  and then send this to an editor.
• 17:07
  If that doesn't start working out well
• 17:08
  because like you're just not capturing enough,
• 17:10
  then I think yeah, you might want a higher videographer
• 17:13
  at that point, but I would be very intentional.
• 17:15
  I think maybe four or five years ago,
• 17:17
  it would have made a lot more sense
• 17:18
  to have videographer around capture your day to day.
• 17:21
  That might make for a vlog.
• 17:23
  And then maybe some make short form content.
• 17:24
  To really get the value out of that,
• 17:26
  like the time spent, the budget to go into that,
• 17:29
  I think you should be more intentional.
• 17:30
  I wouldn't like record your whole day.
• 17:32
  I would be like okay, like I have this podcast on.
• 17:35
  I'm gonna like have my videographer set up camera.
• 17:37
  So we have like a more high-deaf version of it.
• 17:39
  And I can like clip moments from that.
• 17:41
  And then maybe I have like a, you know,
• 17:43
  meeting with my business partner
• 17:44
  and we can record some content out of that.
• 17:46
  But I think more than document don't create,
• 17:48
  I think now it's like, can your videographer at that point
• 17:51
  maybe have sourced like 10 questions
• 17:53
  from the moments they recorded through the day
• 17:55
  and start asking questions.
• 17:56
  And I think that would actually make for better content now.
• 17:58
  I don't think, you know, unless your life is very interesting
• 18:02
  that most people are gonna watch a 15 minute vlog.
• 18:04
  And so I would love that to be the case
• 18:07
  such a fun job to like document and make these things.
• 18:10
  But it's not for everyone.
• 18:11
  I don't think like content getting, I guess, more saturated.
• 18:14
  People are not gonna watch the everyday person's 15 minute vlog.
• 18:17
  So you have to be very intentional
• 18:18
  of like what you're making.
• 18:19
  Yeah, I've heard that you have to really give yourself
• 18:22
  constraints when you're making vlogs.
• 18:23
  I think 10 years ago it was fair game to just record your day
• 18:27
  and people would sit with you and enjoy it.
• 18:28
  But I think now, you know, you really need to frame it
• 18:31
  around some kind of objective or some kind of area of expertise
• 18:35
  because there's just too much out there
• 18:37
  for random people to get interested in other random people.
• 18:40
  Definitely.
• 18:41
  I think like the classic example is,
• 18:43
  I mean, I hate to point all things to Ryan Treyhands
• 18:45
  Penny series and that kind of stuff.
• 18:46
  But I think that is like what the vlog,
• 18:49
  like that's the best version of the vlog in 2026, in my opinion.
• 18:52
  Just because there were constraints,
• 18:53
  there was a mission, there was something to rally behind.
• 18:55
  I'm not saying that everything needs to be challenged driven.
• 18:59
  Yeah.
• 18:59
  But I think the tighter you go,
• 19:01
  the higher likelihood of success you will have
• 19:04
  making vlog content.
• 19:05
  Definitely.
• 19:06
  And I think like if someone was like watching this
• 19:07
  and they're like interested in having a vlog,
• 19:09
  I think like almost the better way of navigating it
• 19:11
  is like interview 10 videographers and tell them like,
• 19:14
  hey, I want you to like come with me
• 19:16
  for like a few hours of my day.
• 19:17
  And instead of just being a fly on the wall,
• 19:19
  I want you to ask like really good questions.
• 19:21
  And that's like a lot of what I did with my co-signer.
• 19:23
  So he, like Mike hired me as his head of content.
• 19:26
  And we didn't create a vlog,
• 19:27
  but I would spend a lot of time with him
• 19:29
  and I was very just curious about his life.
• 19:30
  And a lot of those clips ended up becoming good content.
• 19:33
  Like example is like I spent all day with him
• 19:35
  and we were in his car and taped on his steering wheel.
• 19:38
  It was like a notepad.
• 19:40
  He wrote on it and said,
• 19:41
  I'm a composer about to love myself no matter what.
• 19:43
  And I was like, he just taped it like crudely
• 19:45
  on his steering wheel.
• 19:46
  And I was like, he didn't make a mention of it.
• 19:48
  And I was like, why'd you do that?
• 19:50
  He's basically like, I need to remind myself this.
• 19:52
  He's like, you know, fighting for happiness.
• 19:53
  Like whatever his answer was either way,
• 19:56
  it was super interesting to me.
• 19:57
  And so I recorded that.
• 19:58
  Like it wasn't like I was just being curious and nosy.
• 20:01
  That became a moment.
• 20:02
  And so like having a videographer around
• 20:04
  may be being a little nosy and curious
• 20:06
  and being more of like a journalist in your life
• 20:08
  can actually I think make for really good content.
• 20:11
  I just wrote a note to myself to start asking
• 20:13
  our CEO more questions.
• 20:15
  Yeah, I think like it's hard,
• 20:17
  but you're not like with them maybe directly.
• 20:19
  If you struggle to make content
• 20:20
  and I struggle with like directly talking to a camera,
• 20:22
  even podcasts like, but conversations work really well.
• 20:25
  It's way easier for me to like have a conversation with you
• 20:28
  than it would be like for me to like turn to this camera
• 20:30
  and be like, here's my 10 tips on personal brand.
• 20:32
  And I think a lot of other content creators
• 20:34
  and people that are making content for people,
• 20:37
  yeah, should they should lean into
• 20:38
  more like more conversational type content.
• 20:39
  Over the biggest differences between working with Gary Vee
• 20:43
  and working with Mike Posner.
• 20:45
  It's a great question
• 20:46
  because Gary's very unique and Mike is very unique.
• 20:49
  This is not to say that Gary's not an artist
• 20:51
  because he is, but Mike is a true artist.
• 20:53
  He's such a good writer.
• 20:55
  That's why he's gone on to write like these platinum hits
• 20:57
  or like Justin Bieber, Maroon 5 and himself,
• 21:00
  watching him in the studio here at B
• 21:02
  and then like just cultivate a line
• 21:05
  that turned into like this whole like beautiful ballad.
• 21:08
  It's way different than watching Gary approach
• 21:11
  like a business meeting and just like,
• 21:12
  it's almost actually the same, but it's like different.
• 21:15
  Mike's pocket was like cultivating like this sonic,
• 21:18
  like I said, ballad and then Gary would like watch this
• 21:20
  like masterpiece of like how he would like pick apart
• 21:22
  maybe like a business or like an entrepreneur
• 21:25
  that needed help and I would see like the art
• 21:27
  of what he was doing there.
• 21:28
  Gary was coming up with like a lot of the strategy
• 21:31
  and ideas like before I talked about Gary's like,
• 21:33
  I'm noticing TikTok's really working
• 21:35
  like or like it's gonna be this thing.
• 21:36
  We need to like lean in there.
• 21:37
  With Mike, he wasn't like that.
• 21:38
  So it was more on me as the head of content
• 21:40
  to like bring these ideas to the table
• 21:42
  and also make the call for like we're doing something
• 21:44
  and be like, hey, like we shouldn't do this anymore.
• 21:46
  That was a core difference and that helped me.
• 21:48
  I had to learn a lot because like I realized like how much
• 21:51
  maybe I was like leaning on Gary,
• 21:53
  how much was getting done just because he's such good
• 21:55
  like a brain and content and strategy.
• 21:57
  And so with Mike, it was the reverse.
• 21:58
  He was, if you just positioned him well,
• 22:00
  he would deliver, but he's not gonna like come up with like,
• 22:02
  you know, go hard on LinkedIn.
• 22:04
  That's like a career trajectory
• 22:06
  that I've heard a number of times
• 22:07
  where you kind of like learn from somebody else
• 22:10
  who leads the charge,
• 22:11
  but then the next step is for you to be that person
• 22:13
  for somebody else.
• 22:14
  And it sounds like, you know, you got your reps in with Gary
• 22:17
  and then it was time to become the leader yourself
• 22:19
  and you became that leader for Mike Posner
• 22:21
  and you were involved like you were responsible
• 22:23
  for coming up with video ideas, the social strategy.
• 22:25
  So like what was your game plan going into working with him?
• 22:29
  You're working with this incredible artist,
• 22:31
  platinum records, ghost writing for other legendary artists
• 22:34
  and you've been asked to be his content lead.
• 22:38
  How do you solve that problem?
• 22:39
  Yeah, in a world where like it's just me, him and his virtual EA.
• 22:44
  There's no agency, there's no other team.
• 22:47
  Like it's just me and him and I live in Amsterdam
• 22:49
  and he's in Los Angeles.
• 22:51
  How are we gonna do this?
• 22:52
  And that was like a big question.
• 22:53
  It was like, how is this gonna get done?
• 22:55
  And I did end up spending, you know, half the year
• 22:58
  in 2024 with him.
• 22:59
  So I did like invest a lot of energy being with him
• 23:02
  because the answer was like, well,
• 23:04
  I have to get a lot of this done right now.
• 23:05
  In the beginning of it, there was like a partnership
• 23:07
  like where he wanted to create a podcast out to gate.
• 23:10
  That was one of his ideas in bringing me on
• 23:12
  and we did have a studio where he would go to
• 23:14
  and record that content.
• 23:15
  And I was sort of like virtually producing it
• 23:17
  before like the first few weeks
• 23:18
  until I got out there with him.
• 23:20
  You know, that was objective number one.
• 23:22
  Like let's get the ball rolling.
• 23:23
  Let's find a podcast studio.
• 23:24
  Let's make sure it's getting edited.
• 23:26
  Let's get this all rolling.
• 23:27
  One of the best pieces of advice I got
• 23:28
  before leaving VaynerMedia
• 23:30
  because I like met with like all the people
• 23:32
  that I had met in the ecosystem of it
• 23:34
  was from Tyler Schmidt.
• 23:35
  He used to be Gary's yay and then he ran 157.
• 23:38
  Now he's like his relationships manager.
• 23:40
  He's a really great guy.
• 23:41
  He said stay close to the work.
• 23:43
  Really what he met was don't just like
• 23:44
  offload all your duties of building Mike's brand
• 23:48
  to other people, do it yourself.
• 23:50
  And then you'll have a way better way of managing
• 23:52
  the people that are gonna end up doing it anyways.
• 23:54
  And so kind of took that the heart
• 23:55
  and it was kind of just the natural evolution
• 23:57
  of working with Mike anyways.
• 23:58
  I went out there, I was filming
• 24:00
  and then at night I was editing.
• 24:01
  And then if we had a YouTube video, I was posting it.
• 24:03
  And then at first I was making the thumbnails
• 24:05
  and I like shouldn't have been.
• 24:06
  And then like right away you start like realizing,
• 24:08
  okay, like my core skill set is not making thumbnails.
• 24:10
  I need to hire someone.
• 24:11
  But at least I kind of like gone through the rhythm of it.
• 24:14
  And when I was in an LA, I had like higher videographers
• 24:17
  but I had already spent like a lot of time with him.
• 24:19
  And so I understood like how to approach that situation.
• 24:21
  Cause it's like kind of putting a rover on Mars.
• 24:23
  And it's not like as easy as just being like,
• 24:25
  hey show up at this time and like, you know,
• 24:27
  ask these questions, it's hey, like this is the best way
• 24:29
  to position you to like get the most out of Mike
• 24:31
  during this time.
• 24:32
  Or like where his time's like limited and he's a busy guy.
• 24:34
  I stayed close to the work and then I just had to like,
• 24:36
  we had to figure out like what was important to Mike.
• 24:39
  And at the time it was like, we wanna do the podcast
• 24:42
  and then over the short couple of months,
• 24:44
  we realized like hey, this is not the best format for him.
• 24:46
  Cause we're kind of at the mercy of like when guests
• 24:48
  are available and working with his schedule.
• 24:50
  And it's like, this is not like the most scalable thing.
• 24:52
  We ended up doing like a whole lot of stuff
• 24:55
  but we just really like really leaned into like
• 24:57
  Instagram as its main platform
• 24:58
  and started to like really picking apart like his sort of past.
• 25:02
  You know, I'm not working with him currently
• 25:03
  has another creative director.
• 25:05
  But it's cool to see like some of the stuff that we were doing
• 25:07
  has like evolved and is like still part of like their
• 25:10
  content strategy and one of them is just like the carousels.
• 25:13
  Like I remember Mike was only posting video content,
• 25:16
  I texted him, I was like, hey, I would love to like post
• 25:19
  note screenshots.
• 25:20
  Like I want you to like pull hardily like write something.
• 25:22
  I'm just gonna screenshot it.
• 25:23
  We're gonna like make carousels out of it
• 25:24
  cause I want people to feel you.
• 25:26
  I don't want it to feel like over produced all the time.
• 25:28
  It's okay that we're gonna make some reels
• 25:30
  that like are edited and obviously not from you.
• 25:32
  But if like we're making, I wanna make quote style images.
• 25:35
  I wanna go like super raw.
• 25:36
  And one of like the first ones like went like super viral
• 25:39
  and we've like evolved it.
• 25:40
  Like it was basically his 10 years since writing the song,
• 25:43
  I took a pill in Ibiza.
• 25:45
  And he wrote about being 27 with the line was and like being
• 25:49
  37 and what like the difference was in that line.
• 25:51
  And it would like, you know, that song basically is like,
• 25:54
  I took a pill in Ibiza and then like the next line 10 years
• 25:56
  later would be like, I've been sober for 10 years.
• 25:58
  And like the other one would be like, you know,
• 26:00
  a driver sports car.
• 26:01
  Oh, enjoy the ride.
• 26:03
  The next line would be, I drive a Toyota for a runner.
• 26:06
  I don't care what people think.
• 26:07
  And he was like, and so he sent me this and I was like,
• 26:10
  this is pretty good.
• 26:11
  And then I just kind of ripped it up like any other post
• 26:13
  and it just went like super viral.
• 26:15
  Publications picked it up and we're articles about it.
• 26:17
  What's cool was like the team,
• 26:18
  they continued to like sort of use that as a format
• 26:22
  that they took into like a super visual.
• 26:25
  Like they like took like high-deaf photos
• 26:27
  and like made it like more of like a magazine type version of it.
• 26:30
  And cooler than that, like I saw him like,
• 26:32
  he has a new song coming out.
• 26:33
  And it's literally sort of a remix of I took a pill in Ibiza
• 26:37
  and it's sung to the tune of it.
• 26:38
  But it's like the words of it are like,
• 26:41
  what his life's currently like now.
• 26:43
  It's interesting having listened to you
• 26:45
  for the last little while now.
• 26:46
  I feel like one through line from everything
• 26:49
  that you've worked on is I think you are really,
• 26:51
  you have a really good sense of taste
• 26:53
  when you are working with Gary
• 26:55
  and you were being a videographer.
• 26:57
  It's one thing to just film moments
• 26:59
  but also to kind of know what's going on situationally
• 27:02
  and have the questions prepared
• 27:04
  like the right kind of questions.
• 27:05
  Like that requires taste.
• 27:07
  And then as you talked about Mike Posner
• 27:09
  and you know some of the work you were doing with him,
• 27:11
  you were able to identify moments in his artistry
• 27:15
  that would make really good pieces of content.
• 27:17
  And that's because you are good at cultivating taste.
• 27:20
  So the question that I have is how did you attain that taste?
• 27:24
  Is that like natural talent
• 27:25
  or is that through decades of consuming content
• 27:29
  or is there any kind of like special artistry
• 27:31
  that you've paid extra attention to to become who you are?
• 27:34
  Yeah, I hate to give you the guy that's like,
• 27:36
  it's a natural born talent.
• 27:38
  I don't know.
• 27:38
  I think I've made so much content.
• 27:43
  Like before GaryVee was like working for a gentleman
• 27:45
  that owned a gym and he was like to want to introduce me
• 27:48
  to like this guy GaryVee and he has a vlog
• 27:50
  and I want to like make that self content
• 27:51
  and I made a lot of content with just that gentleman.
• 27:54
  Like we started an agency
• 27:55
  and we were making for other entrepreneurs Gary.
• 27:58
  I made so much content and I think part of me
• 28:00
  didn't want to just make like the next thing.
• 28:03
  I'm trying to make it interesting.
• 28:04
  I'm trying to change it up.
• 28:05
  And in world we're like Instagram TikTok
• 28:07
  like everything feels the same.
• 28:09
  I'm like how do we stand out?
• 28:11
  Like how do I win?
• 28:12
  Like if I don't make good content here
• 28:13
  if the results don't come in
• 28:15
  like Mike might not want to work with me.
• 28:17
  And so like kind of took a bet on like these things.
• 28:19
  If I feel a little interested about this steering wheel thing
• 28:21
  I think a lot of other people are gonna be interested about it.
• 28:23
  It's probably working on Gary's team along the way
• 28:26
  but I feel like it was like if you have like any interest in it
• 28:28
  there's probably a lot of other people
• 28:30
  that are gonna like what to hear more about that.
• 28:31
  And I think that's like as an editor,
• 28:33
  you kind of like a tune out stuff after a while
• 28:35
  if you're like watching something for like hours and hours
• 28:37
  especially like editing a vlog
• 28:39
  I might actually not be like hearing the whole dialogue.
• 28:41
  But sometimes you catch something.
• 28:42
  You'd be like oh that's actually like super fire Gary.
• 28:44
  In that case I might like send that to like the Instagram team.
• 28:47
  But I think we got really good at just like
• 28:48
  narrowing in these hot moments.
• 28:50
  And so I think it's reps is really the answer.
• 28:52
  I think I've done it a lot of times through just filming
• 28:55
  and then bringing these things into edit
• 28:57
  where kind of like come more into like
• 28:59
  what might be interesting to other people.
• 29:01
  And is that measured by performance success
• 29:05
  or is that measured by something else?
• 29:08
  Cause you mentioned working with a gym, a fitness guy
• 29:11
  and I'm like how the hell does that translate to Mike Posner?
• 29:14
  Like it doesn't seem very, like there's a lot of translate.
• 29:16
  But when you're posting content
• 29:18
  you're getting that feedback by views
• 29:20
  is that what is helping you identify good moments
• 29:24
  or is there something else to it?
• 29:25
  So there was a little bit more on Mike's side.
• 29:27
  We, I would say didn't fully develop this
• 29:30
  but it was part of our strategy.
• 29:31
  And where were Mike hired me to help people?
• 29:34
  His whole thing was health and happiness.
• 29:36
  It came from his father.
• 29:37
  It's like the two most important things to him
• 29:39
  and Mike sort of built that into his brand.
• 29:41
  So like in anything we did, we were trying to help people.
• 29:43
  He didn't actually care about the numbers as much.
• 29:46
  He was caring about the depth.
• 29:47
  We would track like deep comments.
• 29:49
  A deep comment might be like,
• 29:51
  Hey, like I open up my feed today.
• 29:52
  I saw this video.
• 29:53
  I'm so glad like it saved my life basically.
• 29:57
  And so we would measure success a lot
• 29:58
  based on deep comments.
• 30:00
  And so that was like,
• 30:01
  wouldn't say not scalable
• 30:02
  but it's a different kind of metric
• 30:03
  than just like tracking your results.
• 30:05
  To be all technical, like the best way
• 30:07
  I think you should go about it
• 30:09
  if you're being like just data driven.
• 30:10
  It's just like track month to month,
• 30:12
  down months are okay.
• 30:13
  But quarter to quarter you should be going up
• 30:14
  in terms of like overall reach.
• 30:16
  Like that's like the, you know,
• 30:18
  the most mathy way to put it.
• 30:19
  But then like on the Mike side
• 30:21
  we like narrowed in like what it was his why?
• 30:23
  Why are we making content?
• 30:24
  And his thing was like on changed lives.
• 30:25
  And so like I would go through his DMs every day
• 30:27
  and like screenshot like 15 messages
• 30:29
  that were like insane.
• 30:31
  And I said to him,
• 30:32
  I think like Jason,
• 30:32
  thank you so much for sending this to me.
• 30:34
  And it gave him so much more like life
• 30:35
  and like energy to like want to shoot with me tomorrow.
• 30:37
  Cause you know,
• 30:38
  he doesn't want to wake up the morning
• 30:39
  and have a camera in his face.
• 30:40
  But then like when he sees like save someone's life
• 30:42
  or got someone out of bed,
• 30:44
  like he felt really great about that.
• 30:46
  So you know, we were tracking the right things
• 30:48
  but these other things that were important to us.
• 30:50
  That tracks with us too.
• 30:51
  Cause like our show is very, very small.
• 30:53
  Kimball is a very small podcast at the moment.
• 30:55
  Yeah.
• 30:56
  But when people comment something
• 30:57
  that's like really substantial.
• 30:58
  Olena and I, we definitely shoot it to each other.
• 31:01
  It gives us a little bit of like,
• 31:02
  oh thank goodness, we're doing the right thing.
• 31:03
  We're on the right track
• 31:05
  because the numbers aren't where we want them to be.
• 31:07
  Like eventually we'll get there by getting in more reps.
• 31:09
  But right now there is definitely more importance
• 31:12
  to like really meaningful comments from people.
• 31:14
  So that's, that's good to hear.
• 31:15
  Yeah, I think it's some, it's not all about the numbers.
• 31:18
  And we know that.
• 31:19
  And I think it's so easy now.
• 31:20
  There's like so many tools like track everything.
• 31:23
  Like how many people have dropped off
• 31:24
  over the first six seconds
• 31:26
  and it can inform you.
• 31:27
  Like, you know, like it informs like what you should do
• 31:30
  but it just think like it kind of takes the magic away from it.
• 31:32
  I don't know how to like word it
• 31:33
  and get too like spiritual about it
• 31:35
  but there was like some form of magic
• 31:36
  in terms of like moments and things that I recorded with Mike.
• 31:39
  That didn't come from like data
• 31:41
  and it did come from like staying true to like the Y.
• 31:43
  One of the projects we worked on was with Mekawish.
• 31:46
  It was a girl who like terminal cancer
• 31:47
  and she always wanted to make a song
• 31:49
  and like we went into the studio
• 31:51
  a court recorded behind the scenes of it.
• 31:52
  And like wrote a song with her
• 31:54
  they created a song together.
• 31:55
  And one of the pieces of the concept
• 31:57
  went like to had results but like we didn't care.
• 31:59
  Like we were just doing what we wanted to do.
• 32:02
  Like through the mission that we had with making content
• 32:04
  and that was all we needed it.
• 32:05
  It's not about like how many more followers we got from that.
• 32:08
  How do you decide what a creator should be known for
• 32:11
  and then translate that into actual recurring
• 32:14
  like content formats and series?
• 32:16
  I have a client I'm thinking of right now
• 32:18
  that we've just onboarded her.
• 32:20
  We're building a her personal brand at large.
• 32:23
  The company that she runs is like a nine figure business
• 32:25
  that basically coaches women
• 32:27
  and most of minorities to build wealth.
• 32:29
  They have like coaching programs in person events.
• 32:32
  And so a lot of the content is around money.
• 32:36
  And you know, if you're making $100,000 or more
• 32:39
  we're trying to like build content out
• 32:41
  that would serve those people
• 32:42
  because it's gonna bring in more clients for her.
• 32:44
  And like that's valid for her.
• 32:46
  I think for anyone, if you're investing meaningful money
• 32:50
  into your personal brand,
• 32:51
  it has to have like a business.
• 32:52
  It has to feed it back in one way or another.
• 32:55
  And so that's like one way of, you know, figuring out
• 32:58
  like what kind of content you're gonna make.
• 32:59
  Outside of that, we make a lot of content for her
• 33:01
  that it's like about travel and her being a mom
• 33:03
  and her working out because like she's enjoying that journey.
• 33:06
  And so you can't just be one thing
• 33:08
  because then you'll just like look like the four
• 33:10
  entrepreneurs on the internet that we all know
• 33:12
  and we'll just all look the same.
• 33:14
  And so for her, at the beginning of the journey,
• 33:16
  but I'm spending more time with her.
• 33:18
  And like, you know, one idea that she had
• 33:19
  and we're executing on is that she wants to do like
• 33:22
  pop up events at coffee shops.
• 33:24
  Like in a world where like everything's going AI
• 33:26
  and like digitize, she's like, I wanna meet up with people.
• 33:28
  And like I just want to do like live Q&A.
• 33:30
  And it's like the most scalable thing.
• 33:31
  It takes a lot of energy, set up these events, go there.
• 33:34
  But that's just like one way of like how she wants
• 33:36
  to create content.
• 33:37
  She wants to be like physically in the room with people.
• 33:38
  She probably took a step back and was like,
• 33:40
  I've been doing podcasts for all these years
• 33:42
  and I'm burnt out from just like staring at a camera
• 33:43
  and being like in the room with like no one.
• 33:45
  She's like, I wanna be with people.
• 33:47
  That's what fuels me up.
• 33:47
  And so that's like how she's figuring it out
• 33:49
  and how we're figuring it out, how to make her content.
• 33:52
  So I think it's like probably a conversation
• 33:55
  with your team lead or just yourself, a creator.
• 33:57
  It's just being like, how do I make content?
• 33:59
  Caleb says like Caleb Ralston, go back to him.
• 34:02
  He has a really good way of saying it.
• 34:04
  But basically it's like make content
• 34:06
  while doing something that you love.
• 34:07
  He has like amazing videos where he's like out in Las Vegas
• 34:10
  where he's like riding his motorcycle.
• 34:11
  But then he's also telling this amazing story
• 34:13
  about like personal brand.
• 34:14
  That's probably really dope to him
• 34:15
  because he's getting to like create content
• 34:17
  while he's like riding his motorcycle
• 34:18
  and like and it's pairing himself with something he loves.
• 34:20
  I think that's a really good like piece of advice
• 34:22
  that I learned from him and I kind of like knew
• 34:23
  but it was like he put it to words
• 34:25
  and I think people should do more.
• 34:26
  It's like pairing it with stuff you love.
• 34:28
  It's a really good way to like get out some good stuff.
• 34:30
  All right Jason, who is a creator
• 34:32
  that's on your radar right now?
• 34:34
  That's worthy of a shout out.
• 34:35
  I wouldn't say it's just a creator.
• 34:37
  It's a brand.
• 34:38
  They're called First Class Jerk.
• 34:39
  They're in the hospitality space
• 34:41
  and they make really great content about luxury hotels,
• 34:44
  travel, Adam Lovex, the face of it,
• 34:47
  his partner's Matt Ripple.
• 34:48
  They create amazing content.
• 34:49
  I think they're navigating the travel space
• 34:51
  way differently than what other people.
• 34:54
  It's tasteful, it's authentic to them.
• 34:56
  I don't know, I just really love the content
• 34:57
  and I will say I am helping them out
• 34:59
  on some YouTube videos.
• 35:00
  So you know, it's a little biased
• 35:02
  but without me in the equation,
• 35:05
  they are making really dope travel content
• 35:07
  and I think everyone should check them out.
• 35:10
  All right Jason, thank you so much
• 35:11
  for being on the show.
• 35:12
  It was pleasure meeting you and speaking with you
• 35:14
  and hearing all of the knowledge you have to share.
• 35:16
  Thanks guys, this is really fun
• 35:17
  and I really appreciate you guys having me on
• 35:18
  and maybe we'll do it again maybe a couple months.
• 35:22
  That's the episode.
• 35:23
  Thank you so much for watching and listening.
• 35:25
  If you're new here and you enjoyed,
• 35:26
  please consider subscribing or leaving us a review
• 35:29
  on the audio platforms.
• 35:30
  It really helps this show in its earliest days.
• 35:32
  If you want to check out another episode,
• 35:34
  please look at our library and pick one from the list.
• 35:36
  I will see you next week.