FTC: mobile ISPs abuse privacy, Snap blames Apple for shortfall, Performance ads an analytics scam?
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The consolidation of internet, cable, voice, content, distribution, smart devices, advertising, and analytics exemplified by these large vertically-integrated ISPs—which represent approximately 98.8% of the mobile internet market—has increased the volume of information they are capable of collecting about consumers, improved their insight into consumers’ behaviors, and strengthened the persistence of identifiers capable of tracking users across platforms and assets.
Snap blamed Apple for their shorfall this quarter but the real question is whether that is reality or just part…
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