How to Build a Product Brand With Zero Industry Experience | $5.6M Tidal Hair
You don’t need years of industry experience to build a successful product brand.
I had never worked in a salon, formulated a haircare product or built an electrical product before starting Tidal Hair. In 2023, the brand did $5.6 million in annual revenue.
In this episode of Make It Happen, I break down exactly how I entered an industry I knew almost nothing about and built a multi-million-dollar brand. From spotting the opportunity and finding a manufacturer on Alibaba, to launching with one hero product, working with influencers and expanding into the US market.
I also share the parts…
The skinny
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