IFH 272: How to Sell Ancillary Products for Your Indie Film (Pool Party Massacre) with Drew Marvick

Indie Film Hustle® - A Filmmaking Podcast · Oct 22, 2018 · 1h 16m

For years now I've been preaching how filmmakers need to create ancillary products for their indie films. (listen to this episode for more on that.) Today's guest has done an amazing job at doing just that. Drew Marvick is the writer/director of the 80's style horror indie film Pool Party Massacre.

Drew not only made his film, which took over a year to complete, but decided to target his core audience and sell amazing assortments​​ of products based on his film. The audience ate it up.

Drew and I break down how he came up with his marketing plan, how he sources his classic VHSs, where he had…