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The Serve Shift with Lisa Costa · Christian Business Growth Podcast

• 0:00
  Hello and welcome to the Christian Business Growth Podcast.
• 0:03
  I'm here with Lisa Costa from Shift 76.
• 0:06
  She's going be sharing her story.
• 0:08
  So Lisa, how did God get you started in business?
• 0:13
  That is a great question.
• 0:14
  Thank you so much for having me.
• 0:16
  I'm really excited to talk with you today.
• 0:19
  You know, I'm a serial entrepreneur.
• 0:20
  I'll say that my parents own their own business.
• 0:23
  I started several throughout my life.
• 0:27
  This one is one that when God called me in coaching was like, okay, like this is it.
• 0:32
  Like I need this to be successful.
• 0:34
  This is where I want to be.
• 0:36
  I don't want to sell, you know, plastic ware anymore, vacuums anymore.
• 0:40
  So it was really what
• 0:42
  really is it at the heart that I'm being called to do.
• 0:47
  So starting my business, I've been officially coaching, I will say official, for the last five years.
• 0:55
  Before that it was the, you know, someone, oh you need to call Lisa, oh you need to call Lisa, you know, and it's that now where am I at?
• 1:02
  Yes, I have some great things I've experienced in life that have helped me learn some lessons to help others kind of get where the next steps are, where it's not as painful
• 1:11
  anymore.
• 1:12
  I love that there's a quote someone had told me at one point, the best place to help others is a place you feel from.
• 1:20
  And so being able to step into that has been, has been great.
• 1:26
  So with my business coaching, I'm a Ziegler coach.
• 1:29
  So I'm a master Ziegler coach, great teachings, great community.
• 1:36
  And I use that training really to help.
• 1:40
  Center mindset so zig talked a lot about where you are in your mind is what helps you like when you're helping other people So what is your mindset?
• 1:49
  Do you believe that you're successful?
• 1:51
  Do you believe in yourself and from there everything else can happen?
• 1:55
  You can't be good at cells until your mindset is right You can't be good at loving your family until your mindset is right like there's things that we practice and we're we're
• 2:03
  working on But if we have that ought inside of our brain inside of our heart
• 2:08
  that keeps us from fully leaning into that.
• 2:12
  Those are the things that I really love to talk to people through.
• 2:16
  was a mindset shift that you had to go through to get you where you are today?
• 2:21
  Mm.
• 2:27
  There was several, I would say one was feeling like I was enough.
• 2:34
  There was a lot of times that I thought, what are you doing?
• 2:38
  Who do you think you are?
• 2:40
  And finding those people who needed someone else to tell them that you are enough, you can do this.
• 2:49
  I learned that so that I could help other people.
• 2:51
  Not so that, but I learned it.
• 2:53
  And then I was like, now I can help other people because I get it now.
• 2:56
  You know, we were all put on this world for a purpose.
• 3:00
  It's not by accident.
• 3:02
  It's not some great scientific experiment.
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  I really believe that each person has a calling.
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  And even if it's one person out there that we are put here to help, then that's the person.
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  And being able to find who we are and who we are taking care of.
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  Another great quote that I live by is,
• 3:25
  fighting for the highest possible good of the people we're responsible for.
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  And that goes across so many levels.
• 3:32
  If you're in corporate, if you have children, if you are in a community base, there are people in your life that need you to fight for the highest possible good.
• 3:43
  That doesn't mean we give them everything when they want.
• 3:46
  It means that we are aware, we are looking, and we are noticing what we need and how we can help.
• 3:55
  Great, and what's God currently doing in your business right now?
• 4:00
  Currently, the foundation, I do a lot of construction projects and when you lay cement, there's some rhythms to it.
• 4:09
  So if you are building a big tall building, those layers of that foundation need to be deep.
• 4:16
  And then how do you put in the structures?
• 4:18
  You can't build on it until it's set, until it's the parameters are where they need to be, until it's shored up.
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  And I'm in that foundation phase.
• 4:29
  I am one who just likes to get things done.
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  Like I want to go.
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  Here's the plan, let's do it.
• 4:36
  This business has been so beautiful to watch because God has slowed me down in some areas.
• 4:42
  I have some other things I'm working on.
• 4:44
  I'm working on my doctorate, so I can't put as much time into coaching clients right now.
• 4:49
  I only have very few, very select, but that slow down has really helped me realize the things I need to work on and make sure that are.
• 4:58
  tuned in really well so that when we're ready to go full steam, everything is in place and the growing pains will be less.
• 5:08
  Now you and I talked a little bit before this, you're talking about how serve is a very important part of you and you actually have developed a book for that.
• 5:14
  Tell us a little bit why serve is important to you.
• 5:19
  So I was working on a few books.
• 5:22
  Leadership is just something that has been part of my career.
• 5:28
  And I had the book called Lead and a book called Serve.
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  And I was working on both of them simultaneously.
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  And one had to be out within two months.
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  And so I really prayed about it.
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  And I was like, OK, we're going to go forward with Lead.
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  And I just felt like this hesitation.
• 5:42
  Things were not falling into place.
• 5:45
  And I heard audibly, Serve.
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  I was like,
• 5:49
  who's gonna buy a book on serving?
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  Like that's just what you're supposed to do, right?
• 5:54
  uh That we're taught when we were little, that's the right thing to do, you just help other people.
• 5:59
  And as I started developing this book, I'm like, well, what I do know is if I do what I'm called to do, things are gonna line up and they're gonna fall into place.
• 6:07
  So I started working on this book and I started seeing so many great aha moments with the psychological piece, the physical benefits of helping other people, the why, the how.
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  I think about, I started serving so long ago that I don't always remember what it feels like for someone who just kind of puts their toe in the water.
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  And so then I had mentees that I was helping, which helped, you know, write the book and seeing the pains of trying to help and then feeling like, did I just get taken advantage
• 6:39
  of?
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  Or maybe I don't want to help anymore.
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  Maybe I gave too much.
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  Maybe I didn't give enough.
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  And being able to sort that in, I have that sorted out in the book.
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  of how do we embrace that pain and keep doing what we're called to do?
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  Because really serving is just yes.
• 6:56
  It's saying yes.
• 6:57
  And knowing the boundaries, we can't do everything and we can't go bankrupt helping people and we can't put ourselves in harm's way.
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  But there is something that we're all called to do.
• 7:08
  It could be serving in the business that you've been given, but also just daily opening your eyes because we get so focused.
• 7:17
  We walked down the aisle at the grocery store and just got to get things done.
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  We're connected to our phone.
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  We're connected to whatever it needs to, you know, in front of us down the sidewalk.
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  And we stop just for a second to look up and see someone and smile.
• 7:32
  Even that is being able to connect that serving purpose and letting someone know that they're valued.
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  So the serve book is called serve the currency of significance in the currency is how we exchange.
• 7:47
  and this significance is value.
• 7:50
  How are we exchanging that value so other people know that they are enough for us to stop for five seconds and say good morning?
• 8:03
  Yeah, there's a powerful thing when a CEO steps out of his role and just talks to the person one-on-one.
• 8:10
  We've seen that.
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  I saw a multimillionaire one time just stopped and he knew the name of the janitor at his building and had a conversation with them.
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  I thought that was a powerful moment that somebody doesn't even realize how powerful something that simple is.
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  And before this, you and I talked a little bit, talked a little bit about it.
• 8:26
  You said, sometimes just opening the door, you don't have to go out and
• 8:28
  do these big grandiose things.
• 8:30
  I mean, you do some amazing things, which hopefully you'll share about those in a little bit.
• 8:35
  But it's the little things.
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  It's the smile.
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  It's the nods.
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  It's the acknowledgments.
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  Sometimes just saying, how's your day going?
• 8:42
  And literally stopping and listening, not using that as a punctuation.
• 8:45
  How's your day going?
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  See ya.
• 8:46
  You know, to stop, say, how's it really going?
• 8:49
  Digging in to say, I care enough to notice you.
• 8:51
  I love that you said
• 8:53
  Yeah.
• 8:54
  There's, you know, when we look at psychology, there's some things that stick out.
• 8:59
  And when we look at, did you know this?
• 9:02
  I saw the statistic yesterday when I was going through some research, 871,000 people die every year from loneliness.
• 9:13
  Of worldwide.
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  807, that's 100 an hour.
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  And where that loneliness comes from is think about it as being unseen.
• 9:23
  It's not that we overlook them or ignore them on purpose.
• 9:27
  It's just not seeing them.
• 9:30
  I have a neighbor and I noticed some things were off at one point.
• 9:34
  I was like, I wonder if she's okay.
• 9:37
  And so I tried to be out in the yard a little bit more because we have a chain link fences so I could see, you know, out back.
• 9:44
  We have some property here.
• 9:46
  And I saw her and I said, hi, how are you doing?
• 9:48
  And just that she's like, oh, I just, you know, she.
• 9:53
  was feeling lonely and there's not someone coming to check on her, not someone to see how she's doing.
• 9:59
  And that alone is so powerful.
• 10:01
  Thinking about some of our hard times and we don't always reach out.
• 10:05
  We don't want to be a bother, right?
• 10:07
  We don't text our friends or call and be like, hey, I'm having a bad day.
• 10:11
  We should.
• 10:12
  But when we stop for a moment and we, so I have a door framework.
• 10:16
  I'll tell you what it is.
• 10:17
  Cause holding the door, I told you is huge.
• 10:21
  is decide.
• 10:23
  We have to decide when we get up in the morning if we're going to be someone who holds the door.
• 10:28
  We have to decide.
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  Always observe.
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  We got to look.
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  We have people all around us who are unseen.
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  How do we see them?
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  Is it the car behind you on your morning coffee run?
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  Even if it doesn't look like they don't have money, just buy them a coffee.
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  The simple nod saying, see you and I value you.
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  They never know.
• 10:50
  They might never know who you are.
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  That doesn't matter.
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  but you planted a seed that they were valuable enough for someone else to notice.
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  The third one, oh, open.
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  You gotta open the door.
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  You gotta say yes.
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  So if we decide to do it and we see someone, then we have to have the courage to do it.
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  And that's the hardest part, especially if it's a face-to-face.
• 11:13
  Like I see you and then I have to take up enough of courage to be like, good morning, how are you?
• 11:19
  You know, that could take a lot because we really don't.
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  We just want to get things done in the day.
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  We're really in a disconnected world.
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  And then R, I've toyed back and forth with the R.
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  I say repeat, do it again, do it again, do it again, and then it's a way of life.
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  Or recruit and take people with you.
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  It's way more fun to spread the joy and the kindness when you take someone with you.
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  So that's how I try to structure things.
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  It's easy.
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  I do, there are some big things that I get the privilege of doing.
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  And I love to take my, I have five children.
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  I didn't tell you that.
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  I have five children.
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  uh All of them have been to Mexico with me.
• 12:01
  There's a village down on the Baja that I love to go work in.
• 12:08
  And we've had the opportunity to build homes for people who live in, we call them plastic houses.
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  It's like four walls of tarp that they have found.
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  you know, either in the trash or on the side of the road and piece together this house.
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  And we've been able to leave them with a cement floor, four walls, windows, a door that locks a place where their children can be safe.
• 12:29
  That's pretty powerful when you hand over the keys there and not as a door that, man, that's a physical door that will ripple through their family.
• 12:37
  ah So taking my kids there, we've had opportunities here locally, just pick up trash, go out and leave notes on people's cars.
• 12:47
  you ever, I don't know if you have a Costco there, but finding a mint on your windshield that says, you know, some fun saying, have a great day or whatever.
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  Those are just so fun.
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  Just so fun.
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  Hopefully someone smiles or someone isn't evidently bound to be upset that you littered.
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  that's not, we can't please them all, but just try.
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  What's one thing you can do today?
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  Is it buying an extra box of crayons when you're at the grocery store and dropping them in the school supply bin?
• 13:18
  Is it paying attention to the neighbor?
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  Extra weeds, maybe something's going on.
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  Hey, I'm out pulling weeds, can I help do some for you?
• 13:28
  um Yeah, buy some extra hot dogs at the gas station and hand them out to people that, you know, there's always signs somewhere saying, you know, anything helps.
• 13:39
  Give them a hot dog or a bottle of water.
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  Just seeing people, it actually has huge physiological benefits for ourselves as well.
• 13:47
  And that's not why we do it.
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  But when we help people, it lowers depression, it lowers anxiety, it actually...
• 13:53
  turns off the pain receptors where we may have hidden pain in our body or something we're struggling from.
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  Yeah, all around.
• 14:02
  Everyone should help, I think.
• 14:05
  Yeah.
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  And like you said, it doesn't have to be a big thing.
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  It'd be simple.
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  You got a cell phone and you got a list of names.
• 14:11
  Who's somebody you haven't talked to in a month and something as simple as, just thinking about you.
• 14:15
  I hope your day's going well.
• 14:16
  It could be the simplest things, but, and you're a Ziegler person, as you probably know this that better than I do, but very few people hear positive things about themselves.
• 14:27
  And those things can carry people.
• 14:29
  I gave a note to a young man a long time ago and
• 14:33
  Three years later, I heard he still carried that little motor around.
• 14:35
  was like, really?
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  That's silly.
• 14:37
  To me, it was silly, but to him, it was powerful because nobody had spoke positively into his life.
• 14:42
  I love that.
• 14:44
  Yeah, I like to challenge when I there there's different workshops that I get the privilege of helping lead.
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  And one of the things I do is talk about better relationships.
• 14:53
  How do we have better relationships?
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  And one, open up your phone.
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  You pick five people.
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  It can't be group text and you start texting.
• 15:02
  I appreciate you because and I learned this from Bob O'Dean.
• 15:04
  I'm not sure if you're familiar with him.
• 15:06
  Incredible.
• 15:08
  He has a book called Two Chairs.
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  talks about how we set up our morning and have that conversation with God.
• 15:13
  I 100 % go get it.
• 15:15
  But he talks about the five people.
• 15:17
  And so when I challenge people to do that, and if it's students, I'm like, I'll have a prize for the first person who gets all five, you know, to encourage them.
• 15:26
  There's inevitably tears in the room because someone texts back how much that message impacted their day.
• 15:33
  So I took that forward for me that if a name pops into my head,
• 15:38
  Like, that's weird.
• 15:39
  I haven't talked to her in years.
• 15:40
  Send her a text.
• 15:42
  Like, I've tried to make it a rule.
• 15:43
  I don't always get it done, but I really try to because one thing I had to ask myself is how many people have I not seen and how many people have I walked by that really just
• 15:57
  needed that smile?
• 15:58
  And that alone is like, the text Lisa, just send it.
• 16:02
  So yeah, I like that you brought that up.
• 16:04
  Thank you.
• 16:05
  You're welcome.
• 16:05
  There's a man he passed away recently.
• 16:08
  His name was Basketball Bill.
• 16:10
  And he said, don't let a word of encouragement die on the tip of your tongue.
• 16:15
  that's a good one.
• 16:16
  would go and just pour out.
• 16:18
  I everywhere he went, he just oozed encouragement.
• 16:20
  In the back of my mind, I was like, man, I to be like that when I get older.
• 16:23
  And I thought, wait, I don't have to get older to be like that.
• 16:26
  I can be like that now.
• 16:30
  So we're going to shift real quickly.
• 16:31
  What are some tips you can give someone to help them grow their business?
• 16:34
  What are some things that you've done in your business that might help someone else in their business?
• 16:40
  Some things that will get you everywhere.
• 16:43
  And I teach this in leadership as well.
• 16:45
  I have my five, I call them my five power, like leading principles, empathy, communication, trust, courage, and vision.
• 16:57
  So when I lead teams, those are my five pillars, right?
• 17:02
  When we're working with other people, people know if you're genuine or not.
• 17:06
  They know if you really care.
• 17:09
  That's the empathy piece.
• 17:10
  Not too much empathy, not no empathy.
• 17:12
  There's that sweet spot in the middle of really genuinely caring about somebody.
• 17:17
  Are we communicating well?
• 17:19
  Have we dropped the ball?
• 17:20
  Have we followed up on emails?
• 17:21
  Have we communicated what we really want?
• 17:24
  What I love about, there's this thing called the Disney way.
• 17:28
  If you get to do the backside of Disney and tour, they'll talk to you about the little moments that they put into place that make their guests feel so honored and cared for.
• 17:38
  those little things go a long way, just letting people know that you care, that they are important to you.
• 17:44
  And it's not because you're important to me so I can have your money, it's you're important to me because I know I was put here on this earth to serve those who God brought
• 17:53
  to me.
• 17:54
  And that heart shift, that mindset shift is huge, because people know if you're just in it for the business.
• 18:01
  And some do because they value what you know, but you may lose some clients if they feel like
• 18:08
  You're just in it for the money and not really about them.
• 18:11
  Are you building that trust?
• 18:12
  The trust is that next piece, right?
• 18:14
  uh Building trust, knowing that they can rely on you, doing what you say you're going to do.
• 18:20
  That speaks volumes in a business.
• 18:23
  Are your policies clear?
• 18:25
  Do you even make concessions to help someone if it's like a cancellation?
• 18:33
  Sorry, I don't, know, 24 hour cancellation notice.
• 18:36
  You still have to pay.
• 18:38
  Or is it, I totally understand.
• 18:41
  I, this is my policy.
• 18:44
  You know what?
• 18:44
  Let's book again tomorrow.
• 18:46
  Let's talk.
• 18:47
  Let's keep this conversation going.
• 18:49
  Now if it's multiple times, obviously we need to set boundaries.
• 18:51
  There, there's a, there's that wisdom in there, right?
• 18:54
  But being mindful and letting them know that they are valuable.
• 18:58
  Um,
• 19:00
  Courage to do the hard things, courage to get up in the morning to hit record, courage to know that there's someone out there waiting for you to see them.
• 19:11
  And in our businesses, that's huge.
• 19:13
  You know, when I first, when I was younger and getting into business, it was like, okay, I'm gonna make this amazing and I'm gonna be this, the best ever at this and I'm gonna be,
• 19:23
  and there was always this feeling of like, okay, here's the mountaintop that I need to achieve.
• 19:28
  Here's where I need to go.
• 19:30
  And as I've aged, God's really spoken to me.
• 19:33
  Is it really about success and who's defining success?
• 19:39
  Are you defining success as the number of people sitting in front of you while you're on the stage?
• 19:46
  Or is success that one person that I called you to talk to?
• 19:53
  Is that the moment?
• 19:55
  And that will shift your business drastically.
• 19:58
  when you get up in the morning and you plan your day for your business and it's about that person that God's bringing in front of you versus what can I do to elevate my business?
• 20:08
  What can I do to make this happen?
• 20:10
  What can I do?
• 20:11
  Remember, I love this quote.
• 20:14
  I'll just say this.
• 20:15
  Ziegler said, you can have everything in life you want if you help enough other people get what they want.
• 20:23
  We can use that in a money scenario, but really if we use that at the heart of helping other people, we're gonna find so much health, so much success, so much peace where we can
• 20:34
  put our head down on the pillow at the end of the night and just know that we did exactly what we were meant to do is huge.
• 20:41
  So, and then the vision piece, all of that together, how do you, where are you going, what's the vision God has for you?
• 20:48
  Good deal, thank you.
• 20:49
  So tell us as we end up here, what's one little tidbit of wisdom you want to leave us with and tell us how we can get in touch with you.
• 20:58
  One of my mottos is, leave it better than you found it.
• 21:05
  I, before every coaching call, I pray I spend some time thinking about our last call or maybe it was a discovery call or I may not even know them and just spend some time writing
• 21:16
  some things down and make sure that I'm there because my goal is to not sell them another product, not whatever the next step may be, but that I'm there for them and leave them
• 21:30
  better than I found them.
• 21:32
  That's, that's my ultimate goal.
• 21:34
  And
• 21:35
  I say it worked really well for my heart and my peace of mind.
• 21:38
  And I've seen others who've put that at the forefront as well.
• 21:43
  I would ask yourself, what does success really look like for you?
• 21:46
  What is success?
• 21:47
  Because there's qualities of success.
• 21:49
  And when I ask people to lay out like right down 20 qualities of success, only one time in the hundreds of times I've taught the workshop, was it money?
• 22:00
  When we really think about what success looks like.
• 22:02
  and put those successes up so you can see them every day that you are a successful person and here are the qualities that you have so that you can see how amazing you are and what
• 22:11
  qualities you bring to the table.
• 22:15
  My website's down there, uh ship76.com.
• 22:19
  I am on Facebook and Instagram as well.
• 22:22
  uh
• 22:23
  And that shift with the number seven and the number six behind it.
• 22:26
  For those people who are listening.
• 22:29
  yes, thank you.
• 22:29
  Thank you.
• 22:30
  That's a great reminder.
• 22:31
  Yes.
• 22:32
  and thank you for sharing your story today.
• 22:35
  Yeah, thank you.