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How Culture Beats Strategy Every Time (Thomas J. Peters, Robert H. Waterman Jr.)
In the early 1980s, American business was in full panic mode as foreign competitors dominated the global market. The solution didn't come from a top-secret boardroom strategy, but from a 'misfit' side project at McKinsey. Discover how Tom Peters and Bob Waterman practically invented modern management by proving that culture, people, and 'the soft stuff' actually drive hard financial results.
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