3084: How Sinch is Leading the RCS Revolution in Customer Engagement
In today's episode of Tech Talks Daily, we welcome Julia Fraser, Executive Vice President of the Americas at Sinch, a global leader in Communications Platform as a Service (CPaaS). Julia shares her expertise on the transformative power of RCS (Rich Communication Services), which is poised to become the default messaging standard by 2025. With enhanced branded capabilities, richer interactive features, and deep analytics, RCS is set to revolutionize how businesses connect with customers. Julia discusses how the upcoming iOS 18 launch is expected to be a game-changer, significantly broadening…
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