Latest / Futureproof Founder Podcast
156 Becky Lawlor - Trailblazing Content: Transforming Ideas Into Gold
In today’s SaaS Fuel Expert Series, Jeff sits down with Becky Lawlor, a seasoned expert in content marketing and primary research for B2B tech brands.
Becky emphasizes the importance of conducting competitive analysis and original research for developing thought-leading content. She discusses debunking the myth of needing a large budget for original research and highlights the value of well-crafted survey questions to understand audience pain points and challenges. Becky also shares insights on leveraging research data for various content formats and the potential impact it can have on…
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