Latest / Conversations with Cumberland Heights / Behavioral Health Technology Solutions: TPN.health's Trevor Colhoun | Conversations with Cumberland Heights Episode 37

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Behavioral Health Technology Solutions: TPN.health's Trevor Colhoun | Conversations with Cumberland Heights Episode 37 · Conversations with Cumberland Heights

• 0:00
  Thank
• 0:00
  you
• 0:00
  for
• 0:01
  doing
• 0:01
  this.
• 0:01
  Yeah,
• 0:02
  I really
• 0:02
  appreciate it
• 0:03
  right
• 0:03
  now.
• 0:03
  Yep.
• 0:04
  Oh,
• 0:04
  I just
• 0:04
  go.
• 0:05
  I love
• 0:05
  it,
• 0:05
  you
• 0:05
  know?
• 0:06
  Yeah,
• 0:06
  I know.
• 0:07
  You
• 0:07
  know,
• 0:07
  we cut
• 0:08
  straight
• 0:08
  into
• 0:08
  it.
• 0:09
  Oh, we
• 0:09
  really
• 0:09
  appreciate
• 0:10
  it.
• 0:10
  Really
• 0:10
  appreciate
• 0:11
  you.
• 0:11
  I've gotten
• 0:11
  to
• 0:12
  know
• 0:12
  you.
• 0:13
  Yeah,
• 0:13
  quite
• 0:13
  a bit,
• 0:14
  over
• 0:15
  the past
• 0:16
  few
• 0:16
  years.
• 0:16
  And,
• 0:16
  of
• 0:16
  course,
• 0:17
  We'll
• 0:18
  talk
• 0:18
  about it
• 0:18
  in
• 0:18
  terms
• 0:19
  of
• 0:19
  what
• 0:19
  you
• 0:19
  do,
• 0:19
  but
• 0:19
  Cumberland
• 0:20
  Heights
• 0:20
  is a
• 0:20
  customer
• 0:20
  of
• 0:21
  yours,
• 0:21
  right?
• 0:21
  Partner.
• 0:22
  We
• 0:22
  like
• 0:22
  partners.
• 0:23
  Excuse
• 0:23
  me.
• 0:23
  Partner?
• 0:24
  Yeah.
• 0:24
  And
• 0:24
  but
• 0:25
  I just
• 0:25
  want
• 0:25
  to say
• 0:25
  a
• 0:25
  shout
• 0:25
  out
• 0:25
  to you
• 0:26
  because,
• 0:27
  doing
• 0:28
  this
• 0:28
  here
• 0:29
  at this
• 0:29
  event,
• 0:29
  at the
• 0:29
  Global
• 0:30
  Exchange
• 0:30
  was,
• 0:32
  partially
• 0:33
  your
• 0:33
  responsibility.
• 0:34
  Well,
• 0:34
  I hope
• 0:34
  it's
• 0:34
  been
• 0:35
  fruitful
• 0:36
  and
• 0:36
  helpful.
• 0:36
  Great.
• 0:36
  We brought
• 0:37
  Nashville
• 0:37
  to
• 0:37
  Orlando.
• 0:38
  I got
• 0:38
  us.
• 0:38
  I
• 0:38
  didn't
• 0:39
  know.
• 0:40
  I don't
• 0:40
  even know
• 0:40
  how
• 0:40
  you
• 0:40
  did
• 0:41
  that
• 0:41
  back
• 0:41
  there.
• 0:41
  But
• 0:41
  I didn't
• 0:43
  of
• 0:43
  this.
• 0:43
  Yeah,
• 0:43
  just,
• 0:44
  you
• 0:44
  know,
• 0:44
  like,
• 0:45
  so.
• 0:46
  So.
• 0:46
  Great
• 0:46
  team.
• 0:46
  They set
• 0:47
  everything
• 0:47
  up
• 0:47
  and,
• 0:49
  you know,
• 0:50
  just
• 0:50
  to be
• 0:50
  transparent
• 0:51
  because
• 0:51
  it's
• 0:51
  not a
• 0:51
  negative
• 0:52
  thing.
• 0:52
  It's
• 0:52
  just,
• 0:54
  it's
• 0:54
  it's
• 0:54
  tremendous
• 0:55
  value
• 0:55
  for us
• 0:56
  in
• 0:56
  terms
• 0:57
  of
• 0:57
  introducing
• 0:57
  people
• 0:58
  to
• 0:58
  the,
• 0:58
  to
• 0:59
  the
• 0:59
  real
• 1:00
  human
• 1:00
  beings
• 1:01
  that
• 1:01
  are in
• 1:01
  this
• 1:01
  field.
• 1:02
  Well,
• 1:03
  grateful
• 1:03
  for
• 1:03
  the
• 1:03
  opportunity
• 1:04
  for me
• 1:04
  to be
• 1:05
  here,
• 1:05
  to do
• 1:05
  that,
• 1:06
  to be
• 1:06
  one of
• 1:06
  those
• 1:07
  one of
• 1:07
  those
• 1:07
  human
• 1:07
  beings.
• 1:08
  But
• 1:08
  I'm
• 1:08
  glad
• 1:08
  you're
• 1:08
  with
• 1:08
  yourself.
• 1:09
  Tell us who you are
• 1:10
  and
• 1:10
  what you do
• 1:11
  for work.
• 1:11
  So
• 1:12
  there's
• 1:12
  so
• 1:12
  much
• 1:12
  to say
• 1:12
  about
• 1:13
  who
• 1:13
  you
• 1:13
  are,
• 1:13
  right?
• 1:13
  Because
• 1:14
  it's
• 1:14
  just
• 1:14
  such
• 1:14
  an
• 1:14
  open
• 1:15
  thing.
• 1:15
  I'm a
• 1:16
  human
• 1:16
  being,
• 1:17
  I
• 1:17
  guess.
• 1:17
  Trevor
• 1:17
  Calhoun,
• 1:19
  two
• 1:20
  boys,
• 1:20
  a, 12
• 1:21
  and 14
• 1:22
  year
• 1:22
  old
• 1:22
  boy.
• 1:24
  father.
• 1:26
  in New
• 1:26
  Orleans.
• 1:26
  I
• 1:26
  grew up
• 1:27
  in in,
• 1:28
  Yankee
• 1:29
  world
• 1:29
  of
• 1:29
  Connecticut,
• 1:30
  but
• 1:30
  also
• 1:30
  spent
• 1:31
  a
• 1:31
  tremendous
• 1:31
  amount
• 1:31
  of
• 1:31
  time
• 1:32
  childhood
• 1:32
  in
• 1:32
  California.
• 1:33
  So
• 1:33
  I've got
• 1:34
  a bi
• 1:34
  coastal
• 1:35
  thing
• 1:35
  going
• 1:35
  on,
• 1:35
  and
• 1:35
  now
• 1:36
  I'm
• 1:36
  on the
• 1:36
  Third
• 1:36
  Coast
• 1:37
  in New
• 1:38
  Orleans.
• 1:40
  I am
• 1:41
  not a
• 1:41
  health
• 1:42
  care
• 1:42
  person.
• 1:42
  Even
• 1:43
  though
• 1:43
  we're
• 1:44
  in
• 1:44
  health
• 1:44
  care.
• 1:46
  we all
• 1:46
  are
• 1:46
  health
• 1:47
  care
• 1:47
  people
• 1:47
  at
• 1:47
  some
• 1:48
  aspects.
• 1:50
  entire
• 1:50
  professional
• 1:51
  career
• 1:52
  has
• 1:53
  been
• 1:53
  in,
• 1:55
  investment
• 1:55
  banking
• 1:56
  or
• 1:56
  private
• 1:56
  equity,
• 1:58
  the tech side.
• 1:59
  And
• 1:59
  then I
• 2:00
  moved
• 2:01
  into
• 2:02
  operations.
• 2:05
  about
• 2:05
  ten
• 2:05
  years
• 2:06
  ago.
• 2:06
  And,
• 2:10
  I'm a
• 2:10
  I'm a,
• 2:11
  I'm a
• 2:11
  people
• 2:12
  person.
• 2:12
  I really love
• 2:13
  people,
• 2:13
  which was a
• 2:14
  hard
• 2:14
  thing
• 2:14
  for me
• 2:15
  to admit.
• 2:17
  I
• 2:18
  maybe
• 2:18
  I got
• 2:18
  a
• 2:18
  little
• 2:19
  bit
• 2:19
  of an
• 2:19
  introvert
• 2:19
  in me,
• 2:20
  but
• 2:20
  I love
• 2:20
  being around
• 2:21
  people.
• 2:21
  I love the energy
• 2:22
  of
• 2:22
  people.
• 2:24
  And,
• 2:28
  love,
• 2:30
  working
• 2:30
  with
• 2:30
  those
• 2:30
  people
• 2:31
  and
• 2:31
  solving
• 2:31
  problems
• 2:32
  and
• 2:32
  looking
• 2:33
  at
• 2:33
  what
• 2:33
  the root
• 2:34
  of a
• 2:35
  problem
• 2:35
  is and
• 2:35
  how to
• 2:36
  solve
• 2:36
  those
• 2:36
  problems.
• 2:37
  And
• 2:38
  that's
• 2:38
  really
• 2:38
  what
• 2:38
  attracted
• 2:39
  me
• 2:39
  towards
• 2:40
  the
• 2:40
  mental
• 2:41
  health
• 2:41
  behavioral
• 2:41
  health
• 2:42
  business,
• 2:42
  because
• 2:44
  we got
• 2:45
  some
• 2:45
  problems.
• 2:46
  Yeah,
• 2:46
  sure.
• 2:48
  a lot
• 2:48
  of
• 2:48
  structural
• 2:49
  problems.
• 2:50
  So
• 2:52
  but
• 2:52
  that's
• 2:53
  who
• 2:53
  I am,
• 2:53
  I think.
• 2:54
  And
• 2:54
  tell
• 2:54
  us the
• 2:54
  project
• 2:55
  that
• 2:55
  you're
• 2:55
  spending
• 2:56
  most
• 2:56
  of
• 2:56
  your time
• 2:57
  on.
• 2:58
  So the
• 2:58
  the only thing
• 2:59
  I'm
• 2:59
  doing
• 3:00
  right
• 3:00
  now,
• 3:00
  professionally,
• 3:01
  for
• 3:01
  the last
• 3:02
  five
• 3:02
  and a
• 3:02
  half
• 3:02
  years
• 3:02
  has
• 3:02
  been
• 3:03
  TPN.
• 3:06
  we,
• 3:07
  through
• 3:07
  the process,
• 3:09
  look
• 3:10
  at the
• 3:10
  entire
• 3:11
  industry
• 3:12
  of
• 3:12
  what
• 3:12
  the
• 3:12
  issue
• 3:12
  is.
• 3:14
  it's a
• 3:14
  big
• 3:15
  elephant,
• 3:15
  but
• 3:16
  the issue
• 3:16
  of
• 3:16
  behavioral
• 3:17
  health
• 3:17
  is
• 3:18
  that,
• 3:19
  I'm
• 3:19
  a user
• 3:21
  of
• 3:21
  behavioral
• 3:21
  services,
• 3:23
  yet
• 3:23
  I don't
• 3:23
  understand
• 3:24
  the
• 3:24
  value
• 3:25
  prop
• 3:26
  of of,
• 3:28
  behavioral
• 3:28
  health.
• 3:29
  Right.
• 3:29
  I don't
• 3:29
  understand
• 3:30
  if I pay
• 3:30
  for it,
• 3:30
  I see
• 3:31
  a clinician
• 3:32
  how
• 3:32
  long I
• 3:32
  need
• 3:33
  to see
• 3:33
  that
• 3:33
  clinician.
• 3:33
  And
• 3:34
  then
• 3:34
  when
• 3:34
  do
• 3:34
  I get
• 3:34
  recovery?
• 3:35
  And
• 3:35
  it's
• 3:36
  not
• 3:36
  innately
• 3:36
  known
• 3:37
  to me
• 3:37
  as a
• 3:37
  as
• 3:38
  a lay
• 3:38
  user.
• 3:39
  How
• 3:40
  how
• 3:40
  to approach
• 3:41
  this
• 3:41
  market
• 3:41
  and
• 3:41
  exchange
• 3:42
  that
• 3:42
  exchange.
• 3:43
  Right.
• 3:43
  And so
• 3:44
  and I
• 3:45
  think
• 3:45
  that I
• 3:46
  don't
• 3:46
  think
• 3:47
  and
• 3:47
  you know
• 3:48
  this
• 3:48
  well
• 3:48
  in
• 3:49
  terms
• 3:49
  of the
• 3:49
  data
• 3:49
  and
• 3:49
  outcomes
• 3:50
  work
• 3:50
  you
• 3:50
  do,
• 3:51
  it's
• 3:51
  difficult
• 3:52
  to
• 3:52
  articulate
• 3:53
  the proposition
• 3:54
  not only
• 3:54
  to
• 3:55
  the end
• 3:55
  user,
• 3:55
  but
• 3:55
  maybe
• 3:56
  even
• 3:56
  the
• 3:56
  payer.
• 3:57
  Right?
• 3:57
  The,
• 3:58
  the
• 3:59
  the
• 4:00
  capital
• 4:00
  pool
• 4:00
  side
• 4:01
  of the business.
• 4:04
  when
• 4:04
  you also
• 4:05
  look
• 4:05
  at the
• 4:05
  aggregate
• 4:06
  data,
• 4:07
  you know,
• 4:07
  we have
• 4:07
  75
• 4:08
  million
• 4:09
  Americans
• 4:09
  that
• 4:09
  need
• 4:10
  to
• 4:10
  engage
• 4:10
  with
• 4:11
  the
• 4:11
  behavioral
• 4:11
  market,
• 4:12
  and
• 4:12
  only
• 4:12
  20%
• 4:13
  of them engage
• 4:14
  and
• 4:15
  that's
• 4:15
  not
• 4:15
  because
• 4:16
  of
• 4:16
  stigma,
• 4:17
  and
• 4:18
  it's
• 4:18
  not
• 4:18
  because
• 4:18
  of
• 4:18
  access.
• 4:20
  It's
• 4:20
  really
• 4:20
  this
• 4:21
  value
• 4:21
  prop
• 4:21
  issue.
• 4:23
  it's
• 4:23
  something
• 4:24
  that
• 4:24
  we
• 4:24
  need
• 4:24
  to
• 4:25
  solve
• 4:25
  quickly.
• 4:27
  And
• 4:27
  I'll
• 4:27
  talk
• 4:27
  about
• 4:28
  kind
• 4:28
  of how
• 4:28
  we're
• 4:28
  approaching
• 4:29
  that.
• 4:29
  But
• 4:29
  it's
• 4:29
  something
• 4:29
  we have
• 4:30
  to
• 4:30
  solve
• 4:30
  quickly
• 4:30
  because
• 4:31
  the demand
• 4:32
  is
• 4:32
  growing
• 4:32
  exponentially.
• 4:36
  Wonderfully,
• 4:36
  the
• 4:37
  job
• 4:37
  market.
• 4:37
  So
• 4:38
  the clinical
• 4:38
  market
• 4:39
  pool
• 4:40
  is
• 4:40
  going
• 4:40
  to be
• 4:40
  growing
• 4:40
  as
• 4:41
  well.
• 4:43
  the
• 4:44
  supply
• 4:44
  of
• 4:44
  capital
• 4:45
  coming
• 4:45
  into
• 4:46
  this
• 4:46
  market
• 4:46
  is
• 4:46
  going
• 4:46
  to
• 4:46
  grow,
• 4:47
  especially
• 4:48
  legislated
• 4:48
  by the
• 4:49
  executive
• 4:50
  branch
• 4:50
  on
• 4:50
  September
• 4:51
  8th,
• 4:51
  where
• 4:51
  they
• 4:51
  just
• 4:52
  created,
• 4:53
  know,
• 4:53
  rules
• 4:54
  based
• 4:54
  around
• 4:54
  this
• 4:54
  parity
• 4:55
  law
• 4:55
  that's
• 4:55
  been
• 4:56
  forever
• 4:56
  where,
• 4:57
  you
• 4:57
  know,
• 4:57
  if I'm
• 4:58
  an employer,
• 4:58
  I'm
• 4:58
  going
• 4:58
  to
• 4:58
  spend
• 4:59
  the
• 4:59
  same
• 4:59
  amount
• 4:59
  of
• 4:59
  money
• 4:59
  on
• 5:00
  mental
• 5:00
  health
• 5:00
  as
• 5:00
  I do
• 5:01
  on
• 5:01
  physical
• 5:01
  health.
• 5:02
  And
• 5:02
  that's
• 5:03
  that's
• 5:03
  a
• 5:03
  tidal
• 5:04
  wave,
• 5:05
  right,
• 5:05
  of
• 5:06
  demand
• 5:06
  coming
• 5:06
  to
• 5:07
  this
• 5:07
  market,
• 5:08
  that
• 5:08
  this
• 5:08
  market
• 5:09
  isn't
• 5:09
  ready
• 5:10
  for.
• 5:10
  So in
• 5:11
  its
• 5:11
  simplest
• 5:12
  terms,
• 5:12
  tell us
• 5:13
  about
• 5:13
  TPN
• 5:14
  and
• 5:14
  the
• 5:14
  structure
• 5:15
  of
• 5:15
  this
• 5:15
  business
• 5:16
  and
• 5:16
  how
• 5:16
  it's
• 5:16
  solving
• 5:17
  for access.
• 5:18
  So
• 5:20
  we see
• 5:21
  the most
• 5:21
  important,
• 5:23
  you
• 5:24
  know,
• 5:25
  variable
• 5:26
  and
• 5:26
  behavioral
• 5:26
  health
• 5:26
  is the
• 5:27
  individual
• 5:27
  clinician
• 5:28
  okay.
• 5:29
  And
• 5:29
  the
• 5:29
  individual
• 5:29
  clinician
• 5:30
  understands
• 5:32
  if
• 5:32
  you're
• 5:33
  diagnosed
• 5:34
  with
• 5:34
  this
• 5:34
  and
• 5:34
  they're
• 5:35
  specialized
• 5:35
  in
• 5:35
  this
• 5:36
  modality
• 5:36
  intervention
• 5:37
  that
• 5:37
  they
• 5:37
  can
• 5:37
  get
• 5:38
  you to
• 5:38
  recovery
• 5:39
  whether
• 5:39
  they're
• 5:39
  DB
• 5:40
  skills
• 5:40
  or
• 5:41
  whatever
• 5:41
  their
• 5:41
  modality
• 5:42
  is.
• 5:43
  The issue
• 5:44
  for
• 5:44
  the
• 5:44
  clinician
• 5:45
  is
• 5:45
  they're
• 5:45
  analog
• 5:46
  and
• 5:46
  bifurcated
• 5:47
  and
• 5:48
  they're
• 5:48
  siloed
• 5:48
  in
• 5:48
  their
• 5:49
  little
• 5:49
  pockets.
• 5:49
  And
• 5:49
  no,
• 5:50
  there's
• 5:50
  no
• 5:51
  connective
• 5:52
  fiber.
• 5:53
  And
• 5:54
  and we
• 5:56
  are
• 5:56
  recognizing
• 5:57
  that
• 5:57
  if
• 5:57
  we can
• 5:58
  get
• 5:58
  the
• 5:59
  clinician
• 6:00
  on a
• 6:01
  marketplace
• 6:01
  dashboard,
• 6:02
  think
• 6:02
  LinkedIn,
• 6:04
  that
• 6:04
  they
• 6:04
  can
• 6:04
  start
• 6:05
  driving
• 6:05
  the bus
• 6:06
  of
• 6:06
  recovery
• 6:06
  instead
• 6:07
  of,
• 6:07
  I'm
• 6:08
  going
• 6:08
  on
• 6:08
  Google,
• 6:09
  my
• 6:09
  daughter's
• 6:09
  having
• 6:10
  issues
• 6:11
  with
• 6:11
  XYZ,
• 6:12
  I need
• 6:13
  to find
• 6:13
  therapy.
• 6:14
  I need to
• 6:14
  find,
• 6:15
  you
• 6:15
  know,
• 6:15
  acute
• 6:16
  care
• 6:16
  treatment.
• 6:17
  And
• 6:17
  I'm
• 6:18
  driving
• 6:18
  the bus
• 6:18
  without
• 6:19
  having
• 6:19
  any
• 6:19
  knowledge.
• 6:20
  What if I had
• 6:21
  a,
• 6:22
  you
• 6:22
  know,
• 6:22
  a care
• 6:22
  navigator,
• 6:23
  a
• 6:24
  clinician
• 6:24
  that
• 6:24
  has
• 6:24
  access,
• 6:26
  to,
• 6:27
  that
• 6:28
  data
• 6:28
  and
• 6:28
  understanding,
• 6:29
  you
• 6:29
  know,
• 6:30
  I
• 6:30
  do
• 6:30
  this
• 6:31
  intervention,
• 6:31
  I
• 6:31
  do
• 6:31
  this
• 6:32
  modality,
• 6:32
  I take this
• 6:33
  insurance,
• 6:33
  I'm
• 6:34
  in this
• 6:34
  network,
• 6:34
  I'm
• 6:35
  available,
• 6:35
  I speak
• 6:35
  this
• 6:36
  language,
• 6:36
  I
• 6:36
  handle
• 6:37
  this
• 6:37
  demographic,
• 6:38
  so on
• 6:38
  and so
• 6:39
  forth.
• 6:40
  So
• 6:41
  really
• 6:41
  creating
• 6:42
  the
• 6:42
  digital
• 6:42
  infrastructure
• 6:43
  of
• 6:43
  behavior,
• 6:44
  health,
• 6:44
  the real
• 6:45
  aggregation
• 6:46
  of,
• 6:47
  of, of
• 6:47
  those
• 6:48
  individual
• 6:48
  clinicians
• 6:49
  holistically.
• 6:50
  Right.
• 6:51
  And
• 6:51
  that's
• 6:51
  really
• 6:52
  a
• 6:52
  marketplace
• 6:52
  at
• 6:53
  the
• 6:53
  end of
• 6:53
  the day,
• 6:54
  starting
• 6:54
  to
• 6:54
  understand
• 6:55
  value
• 6:56
  in the
• 6:56
  pathways
• 6:57
  of
• 6:57
  how to
• 6:57
  navigate
• 6:58
  this
• 6:58
  place.
• 6:59
  You really
• 7:00
  look
• 7:00
  at it,
• 7:00
  the physical
• 7:00
  market
• 7:01
  has
• 7:01
  so
• 7:01
  that I
• 7:02
  go see
• 7:02
  my
• 7:02
  primary
• 7:03
  care
• 7:03
  provider,
• 7:04
  they
• 7:04
  go
• 7:04
  refer me
• 7:05
  to,
• 7:06
  you know,
• 7:06
  an
• 7:06
  oncologist
• 7:07
  or
• 7:08
  whatever.
• 7:08
  I have
• 7:08
  to
• 7:09
  whatever
• 7:09
  my
• 7:09
  issues
• 7:10
  are.
• 7:10
  That's
• 7:10
  not
• 7:11
  the
• 7:11
  process
• 7:11
  in
• 7:11
  behavioral
• 7:12
  health
• 7:12
  right
• 7:12
  now.
• 7:14
  And
• 7:14
  how
• 7:15
  you do
• 7:15
  that
• 7:16
  is a
• 7:16
  little
• 7:16
  different.
• 7:17
  And
• 7:17
  that
• 7:17
  kind
• 7:17
  of
• 7:18
  comes
• 7:18
  to the
• 7:18
  business
• 7:19
  of TPN
• 7:19
  is
• 7:20
  we've
• 7:20
  really,
• 7:23
  out
• 7:23
  how
• 7:23
  to,
• 7:26
  allow
• 7:27
  organizations
• 7:28
  to
• 7:29
  connect
• 7:29
  and
• 7:29
  engage
• 7:30
  with
• 7:30
  clinicians
• 7:31
  at
• 7:31
  whole
• 7:31
  whether
• 7:32
  they
• 7:32
  want
• 7:32
  to
• 7:32
  connect them
• 7:33
  because
• 7:33
  they want
• 7:33
  to
• 7:33
  build
• 7:34
  brand,
• 7:35
  whether
• 7:35
  they
• 7:35
  want
• 7:35
  to
• 7:35
  connect
• 7:36
  to
• 7:36
  them
• 7:36
  because,
• 7:37
  you
• 7:37
  know,
• 7:37
  for
• 7:37
  Cumberland
• 7:38
  Heights,
• 7:38
  I want to
• 7:39
  train
• 7:39
  my 300
• 7:40
  clinicians
• 7:41
  in
• 7:41
  and on
• 7:42
  staff
• 7:43
  or,
• 7:44
  so on
• 7:44
  and so
• 7:44
  forth.
• 7:45
  We've
• 7:46
  created,
• 7:48
  know,
• 7:48
  technology
• 7:49
  about
• 7:50
  how to
• 7:50
  scale,
• 7:51
  continue
• 7:51
  education
• 7:52
  and,
• 7:53
  and
• 7:53
  leverage,
• 7:54
  continue
• 7:54
  education
• 7:55
  to be
• 7:55
  this
• 7:55
  nexus
• 7:56
  point
• 7:56
  to
• 7:56
  aggregate
• 7:57
  this
• 7:57
  entire
• 7:57
  space
• 7:58
  digitally.
• 8:01
  that's
• 8:02
  brought
• 8:02
  us to
• 8:02
  a point
• 8:03
  now
• 8:03
  where
• 8:03
  we have
• 8:03
  45,000
• 8:04
  licensed
• 8:05
  clinicians
• 8:05
  on the
• 8:05
  platform.
• 8:06
  Those
• 8:07
  clinicians,
• 8:09
  lean
• 8:10
  on us
• 8:10
  regularly
• 8:11
  to
• 8:11
  just
• 8:12
  manage
• 8:13
  the
• 8:13
  the
• 8:14
  minutia
• 8:15
  of
• 8:15
  their
• 8:16
  licensure
• 8:16
  process,
• 8:17
  whether
• 8:17
  they're
• 8:17
  tracking
• 8:17
  their license,
• 8:18
  whether
• 8:18
  maintaining
• 8:19
  their
• 8:19
  license
• 8:19
  by
• 8:20
  receiving
• 8:20
  continuing
• 8:21
  education
• 8:21
  or
• 8:22
  even
• 8:22
  elevating
• 8:23
  themselves,
• 8:24
  to,
• 8:25
  to
• 8:26
  have
• 8:27
  further
• 8:27
  knowledge
• 8:27
  of a
• 8:28
  modality
• 8:28
  intervention
• 8:29
  or a
• 8:29
  course
• 8:29
  or
• 8:30
  stuff
• 8:30
  like
• 8:30
  that,
• 8:31
  the
• 8:32
  result
• 8:32
  of all
• 8:33
  that
• 8:33
  activity.
• 8:34
  Right.
• 8:34
  Is
• 8:34
  this
• 8:35
  this,
• 8:37
  this
• 8:37
  connective
• 8:38
  digital
• 8:38
  fiber
• 8:39
  where
• 8:39
  they
• 8:39
  can
• 8:39
  start
• 8:40
  seeing
• 8:40
  pathways
• 8:41
  on
• 8:41
  where it is.
• 8:42
  So
• 8:42
  instead
• 8:42
  of
• 8:43
  having
• 8:43
  a
• 8:44
  surgeon
• 8:44
  just
• 8:44
  having,
• 8:45
  you
• 8:45
  know,
• 8:45
  you as
• 8:46
  you're
• 8:46
  maybe
• 8:46
  my client
• 8:47
  saying
• 8:47
  I need
• 8:47
  a
• 8:47
  referral,
• 8:48
  me
• 8:48
  handing
• 8:48
  you a
• 8:49
  pacer
• 8:49
  paper
• 8:50
  of
• 8:50
  five
• 8:50
  people
• 8:51
  and
• 8:51
  saying,
• 8:51
  Will
• 8:51
  you go
• 8:52
  call
• 8:52
  and
• 8:52
  find
• 8:52
  out?
• 8:53
  We can
• 8:53
  we could
• 8:54
  digitize
• 8:54
  that
• 8:54
  process.
• 8:56
  It's
• 8:56
  interesting
• 8:56
  and
• 8:57
  compelling.
• 8:57
  I have two things.
• 8:58
  So I'm
• 8:58
  going
• 8:58
  to
• 8:58
  have
• 8:59
  at
• 8:59
  the
• 8:59
  end
• 8:59
  I'm
• 8:59
  going
• 8:59
  to ask
• 9:00
  you
• 9:00
  hard
• 9:00
  question.
• 9:00
  Good.
• 9:05
  want
• 9:05
  to
• 9:06
  talk
• 9:06
  about
• 9:06
  our
• 9:06
  Cumberland
• 9:07
  experience
• 9:08
  with
• 9:08
  TPN
• 9:08
  for a moment
• 9:09
  because,
• 9:12
  compliance,
• 9:13
  queue
• 9:14
  management.
• 9:16
  So
• 9:17
  one of
• 9:17
  the
• 9:17
  things
• 9:17
  that,
• 9:19
  I had
• 9:19
  to
• 9:19
  learn
• 9:19
  very
• 9:19
  quickly,
• 9:21
  adopted,
• 9:23
  team
• 9:23
  at
• 9:23
  Cumberland
• 9:24
  Heights
• 9:24
  was,
• 9:26
  how
• 9:26
  we were
• 9:26
  managing
• 9:27
  queues
• 9:28
  and
• 9:28
  how
• 9:28
  that
• 9:28
  process
• 9:29
  unfolded.
• 9:29
  And
• 9:31
  because
• 9:32
  we're
• 9:32
  the age
• 9:32
  we are
• 9:32
  as an
• 9:33
  organization,
• 9:33
  it
• 9:33
  kind of
• 9:34
  makes
• 9:34
  sense
• 9:34
  as to
• 9:34
  where
• 9:35
  we were,
• 9:35
  which
• 9:35
  was
• 9:36
  having
• 9:36
  direct
• 9:37
  contact
• 9:38
  with,
• 9:42
  agency,
• 9:43
  or
• 9:45
  local
• 9:46
  state
• 9:47
  accrediting
• 9:47
  body
• 9:48
  to
• 9:49
  submit
• 9:50
  the
• 9:51
  queue
• 9:51
  credit,
• 9:53
  approval.
• 9:55
  And
• 9:56
  for
• 9:56
  those
• 9:56
  that
• 9:56
  don't
• 9:56
  understand,
• 9:58
  you
• 9:58
  know,
• 9:58
  LPC is
• 9:59
  different
• 10:00
  than MFD,
• 10:01
  which is
• 10:01
  different
• 10:01
  than LCS,
• 10:03
  which
• 10:03
  can be
• 10:04
  different
• 10:04
  from
• 10:04
  clinical
• 10:04
  psych,
• 10:05
  which is
• 10:05
  different
• 10:05
  than
• 10:06
  medical.
• 10:06
  Yeah,
• 10:06
  those are
• 10:07
  all
• 10:07
  five
• 10:07
  different
• 10:08
  sit
• 10:08
  boards.
• 10:08
  Right.
• 10:09
  And
• 10:09
  the
• 10:09
  answers
• 10:10
  to the
• 10:10
  questions
• 10:11
  are
• 10:11
  different
• 10:11
  in
• 10:12
  terms
• 10:12
  of how
• 10:12
  you
• 10:12
  submit
• 10:13
  the
• 10:14
  description
• 10:14
  and
• 10:14
  the
• 10:14
  learning
• 10:15
  objectives
• 10:15
  and
• 10:15
  the resume.
• 10:16
  And so
• 10:18
  not
• 10:18
  only
• 10:19
  is
• 10:19
  there
• 10:19
  a
• 10:19
  financial
• 10:19
  component
• 10:20
  where
• 10:20
  you
• 10:20
  have
• 10:20
  to
• 10:20
  subscribe
• 10:21
  to be
• 10:21
  able
• 10:22
  to do
• 10:22
  that,
• 10:22
  you have to
• 10:22
  have
• 10:23
  staff
• 10:23
  that
• 10:23
  are
• 10:23
  actually
• 10:24
  submitting
• 10:25
  documentation,
• 10:25
  maintaining
• 10:26
  communication,
• 10:27
  and
• 10:28
  then
• 10:28
  making
• 10:28
  sure
• 10:28
  that
• 10:29
  everybody
• 10:29
  that
• 10:29
  signed
• 10:29
  up is
• 10:30
  getting
• 10:30
  this
• 10:30
  said,
• 10:31
  see,
• 10:31
  you
• 10:31
  distribute
• 10:32
  it to
• 10:32
  them
• 10:32
  afterwards.
• 10:33
  I
• 10:33
  mean,
• 10:34
  it's a
• 10:35
  it's
• 10:35
  especially
• 10:36
  if
• 10:36
  you're
• 10:36
  having
• 10:36
  an
• 10:36
  event,
• 10:36
  you
• 10:37
  know,
• 10:37
  like,
• 10:37
  you
• 10:37
  know,
• 10:38
  we're
• 10:38
  trying
• 10:38
  to
• 10:38
  have
• 10:38
  events
• 10:38
  where
• 10:38
  there's
• 10:39
  maybe
• 10:39
  150
• 10:40
  people
• 10:40
  present.
• 10:41
  You
• 10:41
  know,
• 10:41
  that
• 10:41
  content.
• 10:42
  That's
• 10:42
  a lot
• 10:42
  of
• 10:42
  work.
• 10:46
  We
• 10:46
  first
• 10:46
  partnered
• 10:47
  with
• 10:47
  TPN
• 10:48
  because
• 10:48
  TPN
• 10:49
  automated
• 10:49
  that
• 10:49
  process
• 10:50
  for
• 10:50
  us,
• 10:51
  and
• 10:52
  it worked
• 10:53
  well
• 10:54
  in
• 10:54
  terms
• 10:54
  of
• 10:55
  you're
• 10:55
  the
• 10:55
  one
• 10:55
  stop
• 10:56
  shop
• 10:57
  for us
• 10:57
  to
• 10:57
  submit
• 10:58
  all
• 10:58
  that
• 10:58
  documentation.
• 10:59
  You guys
• 11:00
  manage
• 11:00
  that
• 11:00
  entirely.
• 11:02
  And
• 11:02
  there
• 11:02
  was
• 11:02
  some
• 11:03
  other
• 11:03
  interesting
• 11:04
  digital
• 11:04
  advantages,
• 11:05
  technology
• 11:06
  accelerants
• 11:06
  where
• 11:06
  we can
• 11:06
  make
• 11:06
  some
• 11:07
  of the
• 11:07
  content
• 11:07
  asynchronous
• 11:08
  if we wanted
• 11:08
  to.
• 11:09
  So
• 11:09
  it solved
• 11:10
  for
• 11:10
  like
• 11:11
  access
• 11:11
  and
• 11:11
  distribution
• 11:13
  and to
• 11:14
  be
• 11:14
  honest,
• 11:14
  like
• 11:14
  sometimes
• 11:15
  like
• 11:15
  a lot of error
• 11:16
  and
• 11:17
  where
• 11:17
  the choke
• 11:17
  point
• 11:17
  was of like,
• 11:18
  well
• 11:18
  the paperwork
• 11:19
  or the
• 11:20
  certificate
• 11:20
  didn't
• 11:20
  get
• 11:21
  delivered,
• 11:21
  not
• 11:22
  all of
• 11:23
  that
• 11:23
  kind
• 11:23
  of
• 11:23
  went
• 11:23
  away.
• 11:24
  And
• 11:25
  our
• 11:25
  current
• 11:25
  staff
• 11:25
  development
• 11:26
  coordinator
• 11:26
  shout
• 11:27
  out to
• 11:27
  you,
• 11:27
  Caroline,
• 11:27
  because
• 11:28
  she's
• 11:28
  bustin
• 11:28
  her
• 11:28
  tail.
• 11:30
  her
• 11:31
  and
• 11:31
  Stacey
• 11:31
  Bridges
• 11:31
  are,
• 11:32
  are
• 11:32
  really
• 11:32
  the
• 11:32
  two
• 11:32
  primary
• 11:33
  stakeholders.
• 11:35
  Caroline
• 11:35
  manages
• 11:36
  all
• 11:36
  those
• 11:36
  trainings
• 11:37
  for
• 11:37
  our
• 11:37
  staff
• 11:37
  internally.
• 11:39
  And,
• 11:39
  you
• 11:39
  know,
• 11:39
  she tells me
• 11:40
  all the time
• 11:40
  that
• 11:40
  she loves
• 11:41
  it
• 11:41
  because
• 11:42
  it
• 11:42
  took
• 11:42
  all
• 11:42
  of the
• 11:43
  Excel
• 11:43
  work
• 11:44
  that
• 11:45
  that person
• 11:45
  was
• 11:45
  doing
• 11:46
  and
• 11:46
  basically
• 11:47
  transposed it
• 11:48
  into
• 11:49
  and,
• 11:50
  and
• 11:50
  I know
• 11:50
  that
• 11:50
  our
• 11:50
  staff
• 11:51
  to
• 11:51
  have
• 11:51
  benefited
• 11:52
  because
• 11:52
  not
• 11:52
  only
• 11:52
  do
• 11:52
  they
• 11:53
  have
• 11:53
  access
• 11:53
  to our
• 11:53
  trainings,
• 11:54
  it's
• 11:54
  everything else
• 11:55
  that's
• 11:55
  in the
• 11:56
  platform.
• 11:56
  Yeah.
• 11:57
  So
• 11:58
  here's
• 11:58
  my
• 11:59
  hard
• 11:59
  question.
• 11:59
  Okay.
• 12:02
  excited.
• 12:03
  It's
• 12:03
  you
• 12:03
  probably
• 12:03
  going
• 12:03
  to be
• 12:03
  like
• 12:04
  softball.
• 12:05
  How
• 12:05
  is TPN
• 12:06
  different
• 12:07
  from
• 12:07
  Psychology
• 12:07
  Today?
• 12:08
  Yeah.
• 12:10
  So
• 12:11
  Psychology
• 12:11
  Today
• 12:12
  is a
• 12:12
  directory.
• 12:14
  a
• 12:14
  network.
• 12:15
  Right.
• 12:15
  So.
• 12:16
  And a
• 12:17
  difference
• 12:18
  the difference.
• 12:19
  So
• 12:19
  a network
• 12:20
  is
• 12:20
  interconnected,
• 12:20
  right.
• 12:21
  So
• 12:21
  I can
• 12:21
  actually
• 12:22
  if I
• 12:22
  come
• 12:23
  on
• 12:23
  TPN,
• 12:23
  I have
• 12:23
  a know
• 12:24
  my own
• 12:24
  user
• 12:24
  account
• 12:25
  and I
• 12:26
  can
• 12:26
  connect
• 12:26
  with
• 12:27
  other
• 12:27
  clinicians.
• 12:27
  I can
• 12:28
  endorse
• 12:28
  them,
• 12:28
  refer
• 12:29
  them.
• 12:31
  you
• 12:32
  can
• 12:32
  still
• 12:32
  search
• 12:32
  on
• 12:33
  a directory
• 12:33
  and
• 12:33
  that's
• 12:34
  where
• 12:34
  directory
• 12:35
  kind of ends.
• 12:36
  that's
• 12:36
  really
• 12:37
  the
• 12:37
  data.
• 12:38
  Right.
• 12:38
  And
• 12:39
  the process
• 12:40
  where
• 12:40
  it
• 12:40
  advantages
• 12:41
  organizations.
• 12:42
  Right.
• 12:43
  So
• 12:43
  we know
• 12:44
  when
• 12:44
  someone's
• 12:45
  in the
• 12:45
  platform,
• 12:46
  we know
• 12:47
  who
• 12:47
  they're
• 12:47
  connecting
• 12:48
  with.
• 12:48
  We
• 12:48
  know,
• 12:50
  you know
• 12:51
  who
• 12:51
  they're
• 12:51
  connecting.
• 12:52
  You
• 12:52
  know,
• 12:52
  what
• 12:53
  kind
• 12:53
  of
• 12:53
  continue
• 12:53
  education
• 12:54
  saying
• 12:54
  you
• 12:54
  served.
• 12:55
  So
• 12:55
  when
• 12:55
  you
• 12:55
  start
• 12:55
  thinking
• 12:56
  as a
• 12:56
  treatment
• 12:57
  center,
• 12:58
  I want to build
• 12:59
  a brand.
• 13:01
  somebody.
• 13:02
  I want
• 13:03
  to,
• 13:03
  yes.
• 13:06
  So you
• 13:07
  can't
• 13:07
  really
• 13:08
  have
• 13:08
  those
• 13:09
  connected
• 13:09
  things.
• 13:10
  They can't have
• 13:10
  a Shopify
• 13:11
  aspect
• 13:11
  for,
• 13:12
  if
• 13:12
  that makes
• 13:12
  sense.
• 13:13
  On
• 13:13
  Psychology
• 13:14
  Today.
• 13:16
  mean,
• 13:16
  there is
• 13:16
  a dearth.
• 13:17
  There is a
• 13:18
  lack
• 13:18
  of
• 13:18
  digital
• 13:19
  spaces
• 13:20
  here.
• 13:20
  So
• 13:20
  here's
• 13:20
  a
• 13:20
  concern
• 13:21
  that I
• 13:21
  think
• 13:21
  real
• 13:23
  I'm
• 13:23
  biased.
• 13:23
  Yeah.
• 13:24
  Like
• 13:24
  I'm a
• 13:25
  clinician.
• 13:25
  I'm in
• 13:26
  recovery
• 13:26
  myself.
• 13:27
  I've
• 13:27
  worked
• 13:27
  in
• 13:27
  this
• 13:27
  field
• 13:28
  my whole
• 13:28
  adult
• 13:28
  life.
• 13:32
  Because
• 13:33
  of
• 13:33
  all of
• 13:33
  those
• 13:34
  things,
• 13:34
  which
• 13:34
  is
• 13:34
  quite
• 13:35
  an investment.
• 13:36
  I know
• 13:36
  how to
• 13:36
  make
• 13:37
  referrals
• 13:38
  to
• 13:39
  trusted
• 13:39
  providers.
• 13:40
  Right.
• 13:42
  how to
• 13:42
  self-select
• 13:43
  treatments.
• 13:47
  One of
• 13:47
  the
• 13:47
  things
• 13:47
  that
• 13:47
  intrigues
• 13:48
  me
• 13:48
  about
• 13:48
  the future
• 13:48
  of TPN
• 13:49
  is
• 13:49
  really
• 13:50
  going
• 13:50
  like,
• 13:51
  all in
• 13:53
  on the
• 13:53
  idea
• 13:54
  of,
• 13:54
  hey,
• 13:54
  we're
• 13:54
  going
• 13:54
  to
• 13:54
  create
• 13:55
  a
• 13:55
  digital
• 13:55
  space,
• 13:56
  a new
• 13:56
  digital
• 13:57
  space
• 13:57
  for
• 13:57
  people
• 13:57
  to
• 13:57
  make
• 13:57
  informed
• 13:58
  treatment
• 13:58
  decisions.
• 13:59
  Yeah,
• 14:00
  I'm
• 14:00
  all about
• 14:00
  that.
• 14:02
  there
• 14:02
  is
• 14:03
  a
• 14:03
  lack
• 14:03
  of
• 14:03
  an ability.
• 14:04
  I mean,
• 14:04
  anybody
• 14:05
  can
• 14:05
  throw
• 14:05
  a
• 14:05
  website
• 14:06
  up.
• 14:07
  Yeah.
• 14:07
  And
• 14:07
  make
• 14:08
  it
• 14:08
  look
• 14:08
  really
• 14:09
  great.
• 14:09
  Yeah.
• 14:10
  Again,
• 14:10
  that's
• 14:10
  partly
• 14:11
  why
• 14:11
  we do
• 14:11
  this.
• 14:11
  It's
• 14:12
  like,
• 14:12
  no,
• 14:12
  no,
• 14:12
  I want you to
• 14:13
  we want you
• 14:13
  to
• 14:13
  hear
• 14:13
  from you.
• 14:14
  You want to
• 14:14
  show
• 14:14
  your
• 14:14
  insides
• 14:15
  out
• 14:15
  to the
• 14:15
  world,
• 14:16
  correct.
• 14:16
  And be
• 14:16
  authentic
• 14:17
  and
• 14:17
  have
• 14:17
  integrity
• 14:18
  about
• 14:18
  it.
• 14:18
  Correct.
• 14:19
  That's
• 14:19
  what
• 14:19
  yeah,
• 14:20
  it's
• 14:20
  easy
• 14:20
  to
• 14:20
  make
• 14:20
  a cool
• 14:21
  pamphlet,
• 14:21
  you
• 14:21
  know,
• 14:22
  it's
• 14:22
  easy
• 14:23
  to
• 14:23
  polish
• 14:23
  a
• 14:23
  video
• 14:24
  like
• 14:25
  we want.
• 14:26
  We want
• 14:26
  that
• 14:26
  exposure
• 14:27
  that
• 14:27
  you're
• 14:27
  willing.
• 14:28
  Yeah,
• 14:29
  yeah.
• 14:29
  And
• 14:30
  one thing
• 14:30
  again,
• 14:30
  that
• 14:31
  intrigues
• 14:31
  me is
• 14:31
  just
• 14:32
  I wonder
• 14:33
  how
• 14:34
  when,
• 14:35
  for
• 14:35
  lack
• 14:35
  of a
• 14:35
  better
• 14:35
  term,
• 14:36
  can
• 14:36
  take
• 14:36
  advantage
• 14:36
  of that.
• 14:37
  Oh
• 14:37
  well
• 14:38
  thank
• 14:38
  you
• 14:38
  for
• 14:39
  that.
• 14:39
  That
• 14:40
  was a
• 14:40
  softball.
• 14:43
  Well,
• 14:43
  what
• 14:44
  one
• 14:44
  thing
• 14:44
  that,
• 14:45
  you
• 14:45
  know,
• 14:45
  Psychology
• 14:46
  today
• 14:46
  is,
• 14:47
  you
• 14:47
  know,
• 14:47
  and
• 14:47
  I'll,
• 14:48
  you
• 14:48
  know,
• 14:48
  here
• 14:48
  I'll
• 14:49
  get
• 14:49
  controversial.
• 14:49
  So
• 14:49
  I've got
• 14:50
  a
• 14:50
  target
• 14:50
  on them
• 14:51
  like
• 14:51
  I don't think
• 14:51
  they
• 14:51
  deserve
• 14:52
  to exist
• 14:53
  because
• 14:53
  they're
• 14:53
  essentially
• 14:54
  attacks
• 14:55
  on
• 14:55
  the industry.
• 14:56
  They're
• 14:56
  attacks
• 14:56
  on the clinician.
• 14:58
  And
• 14:58
  they're
• 14:58
  they're
• 14:58
  reiterating
• 14:59
  this
• 14:59
  function
• 15:00
  of the
• 15:01
  consumers
• 15:02
  driving
• 15:02
  the process
• 15:03
  without
• 15:03
  any
• 15:03
  knowledge
• 15:04
  of how
• 15:04
  this
• 15:04
  works.
• 15:05
  Right.
• 15:05
  The
• 15:05
  clinician
• 15:06
  should
• 15:06
  drive
• 15:06
  the
• 15:07
  process
• 15:08
  of
• 15:08
  recovery
• 15:08
  and
• 15:08
  have
• 15:09
  the
• 15:09
  information
• 15:10
  and
• 15:10
  data
• 15:10
  to
• 15:10
  move
• 15:11
  a client
• 15:11
  through,
• 15:12
  much
• 15:12
  like
• 15:12
  that.
• 15:12
  Thing
• 15:13
  is,
• 15:13
  you understand
• 15:14
  the
• 15:14
  referral process.
• 15:15
  But
• 15:15
  what
• 15:16
  if
• 15:16
  you
• 15:16
  can
• 15:16
  get
• 15:16
  data
• 15:17
  on
• 15:17
  understanding,
• 15:18
  have
• 15:19
  transparency
• 15:20
  and
• 15:20
  comfort
• 15:21
  of the
• 15:21
  integrity
• 15:21
  of
• 15:21
  the data
• 15:22
  that
• 15:22
  yeah,
• 15:22
  this
• 15:22
  person's
• 15:23
  licensed,
• 15:24
  they
• 15:24
  are
• 15:24
  credentialed.
• 15:25
  And
• 15:25
  Sally
• 15:26
  Smith
• 15:26
  who's
• 15:26
  a social
• 15:27
  worker
• 15:27
  in,
• 15:28
  you know,
• 15:29
  Nashville,
• 15:29
  Tennessee,
• 15:30
  has
• 15:30
  endorsed
• 15:30
  that
• 15:30
  person.
• 15:31
  Right.
• 15:31
  That
• 15:33
  kind of
• 15:34
  gives
• 15:34
  you
• 15:34
  clarity.
• 15:34
  You can
• 15:34
  see
• 15:35
  who else
• 15:35
  they're
• 15:35
  connected
• 15:35
  with.
• 15:36
  Have a
• 15:36
  professional
• 15:38
  driven
• 15:39
  digital
• 15:39
  platform.
• 15:40
  Okay.
• 15:40
  So
• 15:40
  that's
• 15:41
  really
• 15:41
  the
• 15:41
  ethos
• 15:42
  of, of
• 15:43
  of
• 15:43
  TPN.
• 15:44
  We
• 15:44
  will open up
• 15:45
  TPN,
• 15:46
  which
• 15:46
  might
• 15:46
  not be
• 15:47
  understood
• 15:47
  as
• 15:47
  this is
• 15:48
  a
• 15:48
  closed
• 15:48
  B2B
• 15:49
  network,
• 15:49
  right?
• 15:49
  If
• 15:49
  you're
• 15:49
  a
• 15:49
  clinician,
• 15:50
  you can get in
• 15:51
  and
• 15:51
  you can
• 15:51
  see
• 15:51
  TPN
• 15:52
  if
• 15:52
  you're,
• 15:53
  you
• 15:53
  know
• 15:54
  Johnny
• 15:54
  come
• 15:54
  lately
• 15:55
  and
• 15:55
  you're
• 15:55
  looking
• 15:55
  for
• 15:55
  therapy,
• 15:56
  you're
• 15:56
  not
• 15:56
  getting
• 15:57
  access
• 15:57
  to TPN.
• 15:58
  And
• 15:58
  that was
• 15:59
  a
• 15:59
  strategic
• 15:59
  thing.
• 16:00
  We started
• 16:00
  from
• 16:01
  the
• 16:01
  beginning
• 16:01
  to
• 16:01
  really
• 16:02
  build
• 16:02
  the
• 16:02
  integrity
• 16:03
  of TPN.
• 16:03
  Now
• 16:04
  we've
• 16:04
  kind
• 16:04
  of
• 16:04
  gotten
• 16:05
  to
• 16:05
  scale.
• 16:06
  We're
• 16:06
  going
• 16:06
  to
• 16:06
  open up
• 16:07
  TPN to
• 16:09
  the public
• 16:10
  so
• 16:10
  they can
• 16:11
  come
• 16:11
  on and
• 16:11
  they can
• 16:11
  see
• 16:12
  Cumberland
• 16:12
  Heights,
• 16:12
  or
• 16:12
  they can
• 16:13
  see
• 16:13
  this
• 16:13
  clinician
• 16:14
  and
• 16:14
  understand,
• 16:14
  but
• 16:14
  they can
• 16:15
  also
• 16:15
  see,
• 16:17
  Heights
• 16:18
  from a
• 16:18
  different
• 16:18
  angle
• 16:18
  and
• 16:18
  understand,
• 16:19
  wow,
• 16:19
  this place
• 16:20
  has
• 16:21
  300
• 16:21
  clinicians
• 16:23
  or
• 16:23
  whatever
• 16:23
  the number
• 16:24
  is.
• 16:24
  And
• 16:24
  they
• 16:24
  are
• 16:25
  very
• 16:25
  clinically
• 16:25
  driven.
• 16:26
  And,
• 16:27
  you
• 16:27
  know,
• 16:27
  they
• 16:27
  are
• 16:28
  endorsed
• 16:28
  by,
• 16:29
  you know,
• 16:29
  this
• 16:29
  group
• 16:29
  or
• 16:30
  that
• 16:30
  group.
• 16:32
  really
• 16:33
  value
• 16:33
  endorsements
• 16:34
  from
• 16:34
  a consumer.
• 16:36
  that
• 16:36
  we
• 16:36
  don't
• 16:36
  respect
• 16:37
  the
• 16:37
  consumer.
• 16:38
  It's
• 16:38
  just
• 16:38
  that
• 16:38
  they're
• 16:38
  not
• 16:39
  the
• 16:39
  professional
• 16:40
  understand,
• 16:40
  because
• 16:41
  you
• 16:41
  really
• 16:41
  don't
• 16:41
  know.
• 16:42
  You
• 16:42
  know,
• 16:42
  they
• 16:42
  went
• 16:42
  to
• 16:42
  the place
• 16:43
  and
• 16:43
  and
• 16:44
  they had
• 16:44
  a bad
• 16:44
  experience.
• 16:45
  Was it
• 16:45
  because
• 16:45
  of the
• 16:46
  clinical space
• 16:47
  or
• 16:47
  was it
• 16:47
  something
• 16:47
  with them?
• 16:48
  And
• 16:48
  we've
• 16:48
  now
• 16:48
  given
• 16:49
  them
• 16:49
  a voice
• 16:49
  to,
• 16:49
  just
• 16:50
  to,
• 16:51
  to, to
• 16:52
  to create.
• 16:52
  That's
• 16:53
  not
• 16:53
  valuable
• 16:53
  to,
• 16:54
  to the
• 16:54
  clinical
• 16:55
  process.
• 16:55
  And
• 16:56
  I don't think
• 16:56
  that
• 16:56
  there's,
• 16:57
  you
• 16:57
  know,
• 16:57
  unfortunately
• 16:57
  I just
• 16:58
  don't
• 16:58
  or
• 16:58
  fortunately
• 16:58
  I
• 16:58
  don't
• 16:58
  think
• 16:59
  there's
• 16:59
  value
• 16:59
  to
• 16:59
  that
• 17:00
  voice.
• 17:00
  That
• 17:00
  is interesting.
• 17:01
  I
• 17:02
  suppose
• 17:02
  I
• 17:02
  wasn't
• 17:04
  it
• 17:05
  hasn't
• 17:05
  been
• 17:05
  top of
• 17:05
  mind
• 17:06
  for me
• 17:06
  that
• 17:06
  TPN is
• 17:07
  about
• 17:07
  to go
• 17:08
  public
• 17:09
  in
• 17:09
  the sense
• 17:10
  that
• 17:10
  they'll
• 17:11
  be
• 17:11
  exposed
• 17:11
  on
• 17:11
  the
• 17:11
  web.
• 17:12
  Yeah.
• 17:12
  And
• 17:13
  families
• 17:15
  obviously
• 17:15
  won't
• 17:16
  have
• 17:16
  to log
• 17:16
  in
• 17:16
  like a
• 17:16
  clinician
• 17:17
  does,
• 17:17
  so to
• 17:17
  speak,
• 17:18
  and be
• 17:18
  able
• 17:18
  to
• 17:18
  search.
• 17:19
  They'll be
• 17:19
  able
• 17:19
  to
• 17:19
  search
• 17:20
  and
• 17:20
  see
• 17:20
  who's out.
• 17:21
  And
• 17:21
  it's
• 17:21
  also
• 17:21
  adds
• 17:21
  a value
• 17:22
  to
• 17:22
  Trevor.
• 17:23
  How
• 17:23
  are you
• 17:23
  going
• 17:23
  to
• 17:23
  balance.
• 17:24
  Sorry
• 17:24
  I cut you
• 17:24
  off.
• 17:24
  Yeah.
• 17:25
  How
• 17:25
  are you
• 17:25
  going
• 17:26
  to
• 17:26
  balance.
• 17:28
  are you
• 17:29
  going
• 17:29
  to let
• 17:29
  organizations
• 17:31
  create
• 17:31
  ads?
• 17:33
  That's
• 17:34
  to be
• 17:34
  solved.
• 17:35
  That's
• 17:35
  not
• 17:35
  open
• 17:35
  at all,
• 17:36
  but
• 17:36
  that's
• 17:37
  to be
• 17:37
  solved.
• 17:37
  There's
• 17:38
  ways
• 17:38
  of,
• 17:39
  of,
• 17:39
  great
• 17:41
  technology,
• 17:41
  of
• 17:42
  measuring
• 17:42
  that's
• 17:43
  autonomous
• 17:43
  from
• 17:44
  kind
• 17:44
  of
• 17:44
  a
• 17:44
  human
• 17:44
  capital
• 17:45
  touch
• 17:45
  to see.
• 17:46
  I think
• 17:46
  what's
• 17:47
  what's
• 17:47
  important
• 17:48
  to us
• 17:49
  is
• 17:49
  that
• 17:50
  treatment
• 17:50
  centers
• 17:51
  will
• 17:51
  be
• 17:51
  valued
• 17:52
  on the
• 17:52
  function
• 17:53
  of
• 17:53
  the people
• 17:53
  that
• 17:54
  they're
• 17:54
  in,
• 17:54
  and
• 17:54
  not
• 17:54
  the
• 17:54
  bricks
• 17:55
  and
• 17:55
  mortar
• 17:55
  and
• 17:55
  palm
• 17:56
  trees
• 17:56
  that
• 17:56
  they have.
• 17:56
  Yeah.
• 17:57
  So
• 17:57
  it's
• 17:58
  I have
• 17:58
  these
• 17:59
  licensed
• 17:59
  clinicians.
• 18:00
  They're
• 18:01
  scored
• 18:01
  this
• 18:01
  way on
• 18:02
  aggregate,
• 18:02
  get on
• 18:03
  on
• 18:03
  their
• 18:04
  performance.
• 18:04
  And
• 18:04
  there's
• 18:05
  several
• 18:05
  companies
• 18:06
  that
• 18:06
  we're
• 18:06
  talking
• 18:06
  with
• 18:07
  and
• 18:07
  looking
• 18:07
  at to
• 18:07
  help us out.
• 18:08
  But
• 18:08
  for
• 18:09
  right
• 18:09
  now
• 18:09
  we're
• 18:09
  not
• 18:09
  allowing
• 18:10
  we're
• 18:10
  not
• 18:10
  going
• 18:10
  to
• 18:10
  allow
• 18:11
  advertising
• 18:11
  because
• 18:11
  that
• 18:11
  opens
• 18:12
  up
• 18:12
  some
• 18:12
  Pandora's
• 18:13
  box.
• 18:13
  And
• 18:13
  we want to
• 18:13
  really
• 18:14
  do
• 18:14
  that
• 18:14
  right
• 18:15
  now.
• 18:15
  What
• 18:15
  we're doing
• 18:16
  is
• 18:16
  you're
• 18:17
  a
• 18:17
  treatment
• 18:17
  center
• 18:18
  where
• 18:19
  we're
• 18:19
  lightly
• 18:20
  vetting
• 18:20
  you
• 18:21
  just
• 18:21
  just
• 18:22
  because
• 18:22
  on
• 18:22
  your
• 18:22
  reputation
• 18:23
  and
• 18:23
  what
• 18:23
  you
• 18:23
  know,
• 18:24
  and
• 18:24
  you're
• 18:24
  getting
• 18:24
  invited
• 18:25
  into
• 18:25
  the
• 18:25
  platform,
• 18:27
  you're
• 18:27
  allowed
• 18:27
  to
• 18:28
  like,
• 18:28
  like
• 18:30
  if you
• 18:30
  do 12
• 18:31
  events
• 18:31
  on
• 18:31
  TPN,
• 18:32
  we'll
• 18:32
  put
• 18:32
  you in
• 18:33
  front
• 18:33
  of
• 18:33
  12,000
• 18:34
  clinicians
• 18:35
  in
• 18:35
  a year,
• 18:35
  and
• 18:36
  you'll
• 18:36
  get 87
• 18:36
  minutes
• 18:37
  with
• 18:37
  those
• 18:37
  people.
• 18:37
  There's
• 18:38
  no
• 18:38
  one else
• 18:38
  that
• 18:38
  can do
• 18:38
  that.
• 18:39
  People
• 18:39
  go to
• 18:40
  conferences,
• 18:40
  they're
• 18:40
  going
• 18:40
  to
• 18:40
  this
• 18:41
  conference.
• 18:41
  And
• 18:41
  there's,
• 18:42
  you
• 18:42
  know,
• 18:42
  over a
• 18:42
  thousand
• 18:43
  clinicians
• 18:43
  here.
• 18:44
  But
• 18:44
  if you're
• 18:45
  having
• 18:45
  a
• 18:45
  booth
• 18:45
  downstairs,
• 18:47
  you're
• 18:47
  getting
• 18:47
  in
• 18:47
  front
• 18:47
  of,
• 18:48
  I
• 18:48
  don't
• 18:48
  know,
• 18:48
  15
• 18:49
  clinicians
• 18:50
  and
• 18:50
  having
• 18:50
  a
• 18:51
  wonderful
• 18:52
  touchpoint,
• 18:52
  you
• 18:52
  know,
• 18:53
  preach.
• 18:54
  Right.
• 18:55
  What's
• 18:55
  the
• 18:55
  value
• 18:56
  of
• 18:56
  that
• 18:56
  is
• 18:56
  that,
• 18:56
  you
• 18:56
  know,
• 18:57
  to be
• 18:57
  honest,
• 18:57
  like
• 18:57
  to be
• 18:58
  really
• 18:58
  like
• 18:58
  and
• 18:59
  I'm a
• 18:59
  little
• 18:59
  yeah,
• 18:59
  let's
• 18:59
  get
• 18:59
  controversial.
• 19:00
  We're
• 19:01
  I think
• 19:01
  we're
• 19:01
  both
• 19:01
  real
• 19:02
  introverted
• 19:02
  brothers
• 19:03
  a
• 19:03
  little bit
• 19:03
  like
• 19:03
  I can
• 19:04
  go
• 19:04
  like
• 19:04
  we can
• 19:04
  go
• 19:04
  talk,
• 19:05
  but
• 19:05
  then
• 19:05
  later
• 19:05
  I'll be
• 19:05
  like,
• 19:06
  I'm
• 19:06
  done.
• 19:07
  Yeah,
• 19:07
  it's
• 19:07
  a lot.
• 19:07
  But
• 19:08
  energy,
• 19:08
  that's
• 19:08
  what
• 19:08
  I'm
• 19:08
  saying.
• 19:09
  It's
• 19:09
  a lot.
• 19:10
  It's
• 19:10
  a lot.
• 19:10
  Conferences
• 19:12
  are
• 19:12
  a place
• 19:13
  that
• 19:13
  I, me.
• 19:14
  Just
• 19:14
  me.
• 19:15
  Yeah,
• 19:15
  not my
• 19:15
  organization,
• 19:16
  but
• 19:16
  it's
• 19:16
  not
• 19:16
  a place
• 19:17
  where
• 19:17
  I go.
• 19:18
  I'm
• 19:18
  not
• 19:18
  surprised
• 19:19
  by
• 19:19
  that.
• 19:19
  By
• 19:20
  the
• 19:20
  way,
• 19:20
  you're
• 19:21
  a thinker,
• 19:21
  so
• 19:21
  it's
• 19:22
  not.
• 19:22
  Yeah.
• 19:22
  You have to
• 19:23
  turn it
• 19:23
  off.
• 19:23
  Yeah,
• 19:24
  but
• 19:24
  like,
• 19:24
  it's
• 19:24
  not
• 19:25
  a place
• 19:25
  where
• 19:25
  I go
• 19:25
  to
• 19:26
  learn
• 19:26
  about
• 19:26
  a new
• 19:26
  treatment
• 19:26
  center.
• 19:27
  No,
• 19:28
  you know,
• 19:28
  that
• 19:29
  is
• 19:29
  something
• 19:29
  that
• 19:29
  will
• 19:29
  happen.
• 19:30
  Maybe
• 19:30
  at a
• 19:30
  training
• 19:31
  in
• 19:31
  Nashville.
• 19:32
  It could happen
• 19:32
  at a
• 19:33
  training
• 19:33
  and or
• 19:33
  visit
• 19:34
  space
• 19:34
  or.
• 19:35
  You
• 19:35
  know,
• 19:35
  what's
• 19:36
  great
• 19:36
  is,
• 19:36
  you
• 19:36
  know,
• 19:36
  one of
• 19:37
  like,
• 19:37
  Sabino,
• 19:38
  who's
• 19:38
  a
• 19:38
  great
• 19:38
  partner
• 19:39
  of ours,
• 19:39
  come
• 19:39
  on, do
• 19:39
  a training.
• 19:40
  And
• 19:40
  then
• 19:41
  you
• 19:41
  get to
• 19:41
  understand
• 19:42
  kind
• 19:42
  of
• 19:42
  their
• 19:43
  clinical
• 19:43
  internal
• 19:44
  side.
• 19:44
  And
• 19:44
  you're
• 19:44
  like,
• 19:44
  God,
• 19:44
  that's
• 19:45
  very
• 19:45
  interesting.
• 19:45
  They're doing
• 19:46
  like,
• 19:46
  let's
• 19:47
  create
• 19:47
  a vehicle
• 19:48
  where
• 19:48
  they
• 19:48
  can
• 19:48
  present
• 19:49
  the actual
• 19:49
  work
• 19:50
  they do,
• 19:50
  and
• 19:50
  not
• 19:50
  the fact
• 19:51
  that
• 19:51
  they
• 19:51
  have
• 19:51
  shiny
• 19:52
  brochures
• 19:52
  and
• 19:52
  websites
• 19:53
  and
• 19:53
  palm
• 19:53
  trees
• 19:54
  and
• 19:54
  stuff
• 19:54
  like
• 19:54
  that.
• 19:54
  Yeah.
• 19:55
  And
• 19:55
  it's,
• 19:55
  you
• 19:55
  know,
• 19:56
  let's
• 19:56
  make
• 19:56
  this a
• 19:56
  clinical
• 19:57
  process,
• 19:58
  right.
• 19:58
  Which.
• 19:59
  Well,
• 19:59
  I
• 19:59
  won't
• 20:00
  go
• 20:00
  down
• 20:00
  that
• 20:00
  road,
• 20:00
  but,
• 20:01
  you
• 20:01
  know,
• 20:01
  we're
• 20:01
  making
• 20:02
  intentional
• 20:02
  decisions
• 20:02
  at
• 20:03
  the events
• 20:03
  that
• 20:03
  we
• 20:03
  show
• 20:04
  up at,
• 20:04
  you
• 20:04
  know,
• 20:04
  and
• 20:04
  like
• 20:05
  this
• 20:05
  one
• 20:05
  is
• 20:06
  like
• 20:06
  only
• 20:06
  one of
• 20:07
  two,
• 20:07
  three
• 20:08
  national
• 20:09
  events
• 20:09
  that
• 20:09
  are
• 20:10
  organization.
• 20:10
  We've
• 20:10
  talked
• 20:11
  about
• 20:11
  this
• 20:11
  for
• 20:11
  a reason.
• 20:12
  Yeah.
• 20:13
  I just want
• 20:13
  to
• 20:13
  back
• 20:13
  up
• 20:14
  a
• 20:14
  little bit
• 20:14
  in
• 20:14
  terms
• 20:14
  of the
• 20:15
  advertising.
• 20:15
  Yeah.
• 20:15
  I would love
• 20:16
  to
• 20:16
  talk to you
• 20:17
  about
• 20:17
  that
• 20:17
  more
• 20:17
  because,
• 20:19
  know,
• 20:19
  it is
• 20:19
  real
• 20:19
  disappointing.
• 20:20
  And
• 20:20
  I've talked
• 20:21
  to ear
• 20:21
  off
• 20:21
  about
• 20:21
  this
• 20:21
  before,
• 20:22
  but
• 20:22
  it's
• 20:22
  real
• 20:22
  disappointing.
• 20:23
  You
• 20:23
  know,
• 20:24
  the
• 20:24
  Googles
• 20:25
  the number
• 20:25
  one
• 20:25
  search
• 20:26
  engine
• 20:26
  in the world.
• 20:27
  They make
• 20:28
  over
• 20:28
  $8
• 20:29
  billion
• 20:29
  a year.
• 20:30
  And
• 20:30
  and
• 20:31
  and
• 20:31
  that's
• 20:31
  a
• 20:32
  that's
• 20:32
  2
• 20:33
  or
• 20:33
  3
• 20:33
  years
• 20:33
  stale
• 20:34
  in
• 20:34
  terms
• 20:34
  of
• 20:35
  and
• 20:35
  it's
• 20:35
  disappointing
• 20:36
  that
• 20:37
  there
• 20:37
  is not
• 20:39
  clarity
• 20:41
  in the
• 20:41
  presentation
• 20:42
  of
• 20:42
  misleading
• 20:43
  ads
• 20:45
  looking
• 20:45
  for a
• 20:46
  place
• 20:46
  like
• 20:46
  Cumberland
• 20:47
  Heights
• 20:47
  that
• 20:47
  rank
• 20:48
  above
• 20:48
  us.
• 20:48
  And,
• 20:49
  you
• 20:49
  know,
• 20:49
  you
• 20:49
  know,
• 20:50
  like
• 20:50
  there's
• 20:52
  there's
• 20:52
  a lot
• 20:52
  of
• 20:52
  things
• 20:53
  happening
• 20:53
  behind
• 20:53
  the
• 20:53
  scenes
• 20:54
  right
• 20:54
  now,
• 20:54
  but
• 20:54
  it's
• 20:55
  that
• 20:55
  and
• 20:55
  that,
• 20:55
  by
• 20:55
  the way,
• 20:56
  that's
• 20:56
  not
• 20:56
  going
• 20:56
  to
• 20:56
  change,
• 20:57
  right?
• 20:57
  That is
• 20:58
  not
• 20:58
  going
• 20:58
  to
• 20:58
  change
• 20:58
  until
• 20:59
  some other
• 21:00
  process
• 21:00
  comes
• 21:01
  in.
• 21:01
  And
• 21:01
  we're
• 21:01
  the process.
• 21:02
  Hopefully
• 21:02
  that
• 21:02
  changes
• 21:03
  that
• 21:03
  in
• 21:03
  terms
• 21:03
  of
• 21:04
  I want to
• 21:04
  go to
• 21:05
  a place
• 21:05
  that has
• 21:06
  integrity
• 21:06
  and ethics
• 21:07
  and
• 21:08
  not
• 21:08
  saying
• 21:08
  they don't
• 21:08
  want
• 21:09
  that.
• 21:09
  Yeah,
• 21:09
  people
• 21:09
  want
• 21:10
  that,
• 21:10
  but
• 21:10
  it's
• 21:10
  a process
• 21:11
  of how
• 21:11
  you do
• 21:12
  that.
• 21:12
  I
• 21:12
  can't
• 21:12
  go to
• 21:12
  anybody
• 21:13
  and be
• 21:13
  like,
• 21:13
  you're
• 21:13
  doing
• 21:14
  something
• 21:14
  bad,
• 21:14
  you have to
• 21:14
  do that.
• 21:15
  And
• 21:15
  they're like,
• 21:15
  yeah,
• 21:15
  well,
• 21:16
  what
• 21:16
  can I
• 21:17
  do?
• 21:17
  I need to keep
• 21:18
  the
• 21:18
  lights on
• 21:19
  and
• 21:19
  I need
• 21:19
  to
• 21:19
  fill
• 21:19
  my bed.
• 21:20
  So
• 21:21
  we're
• 21:21
  trying
• 21:21
  to
• 21:21
  present
• 21:22
  a process
• 21:22
  where we can
• 21:25
  you can have
• 21:25
  a
• 21:25
  clinical
• 21:26
  driven
• 21:27
  process
• 21:28
  to
• 21:28
  actually
• 21:29
  fill
• 21:29
  your
• 21:30
  beds
• 21:30
  and,
• 21:31
  and
• 21:31
  connect
• 21:31
  with
• 21:31
  clinicians
• 21:32
  who will
• 21:32
  actually
• 21:33
  see
• 21:33
  you
• 21:33
  as, as
• 21:34
  a
• 21:34
  potential
• 21:35
  referred
• 21:35
  to
• 21:35
  send
• 21:35
  their
• 21:36
  patients
• 21:36
  as an
• 21:36
  interesting
• 21:37
  challenge.
• 21:37
  I appreciate
• 21:38
  you
• 21:38
  pushing
• 21:38
  back
• 21:38
  on me
• 21:38
  on
• 21:39
  that.
• 21:39
  Like
• 21:39
  I hear
• 21:39
  what
• 21:40
  you're
• 21:40
  saying
• 21:41
  here.
• 21:41
  You're
• 21:41
  saying,
• 21:42
  I don't
• 21:42
  know
• 21:42
  if I
• 21:43
  agree
• 21:43
  with
• 21:43
  it
• 21:43
  yet.
• 21:45
  There
• 21:46
  were a
• 21:46
  new
• 21:47
  idea.
• 21:47
  No,
• 21:47
  no,
• 21:48
  not.
• 21:48
  And
• 21:48
  I'm
• 21:48
  talking
• 21:49
  about,
• 21:49
  like,
• 21:49
  an
• 21:49
  organization,
• 21:50
  like
• 21:50
  bidding
• 21:50
  on
• 21:50
  somebody
• 21:50
  else's
• 21:51
  likeness
• 21:52
  to
• 21:53
  feed
• 21:53
  off of
• 21:54
  their
• 21:54
  brand,
• 21:54
  to get
• 21:55
  people
• 21:55
  to
• 21:55
  come
• 21:55
  to
• 21:56
  their.
• 21:56
  They might
• 21:56
  be
• 21:56
  still
• 21:57
  identifying
• 21:57
  themselves
• 21:58
  as
• 21:58
  next
• 21:58
  treatment
• 21:58
  center,
• 21:59
  but
• 22:00
  they're
• 22:00
  hanging
• 22:00
  their
• 22:01
  shingle
• 22:01
  next
• 22:01
  to
• 22:02
  ours
• 22:02
  to try
• 22:03
  to.
• 22:04
  Yeah,
• 22:04
  they're
• 22:04
  trying
• 22:04
  to get
• 22:04
  some
• 22:05
  of
• 22:05
  your
• 22:05
  shine.
• 22:05
  Yeah.
• 22:06
  Of
• 22:06
  course.
• 22:06
  Yeah.
• 22:08
  that's
• 22:08
  going
• 22:08
  to the
• 22:09
  Google
• 22:09
  process
• 22:10
  is
• 22:10
  going
• 22:10
  to
• 22:10
  kind of
• 22:10
  go
• 22:10
  away.
• 22:11
  That's
• 22:11
  not going to go
• 22:11
  that's
• 22:11
  their
• 22:12
  business
• 22:12
  model.
• 22:12
  That's
• 22:12
  how
• 22:13
  it's
• 22:13
  all
• 22:13
  set
• 22:13
  up.
• 22:13
  And it
• 22:14
  works
• 22:14
  in
• 22:14
  other
• 22:14
  industries
• 22:15
  at
• 22:15
  Staples
• 22:16
  or
• 22:16
  Best
• 22:16
  Buy.
• 22:16
  Here's
• 22:16
  how
• 22:17
  it works.
• 22:17
  They're
• 22:17
  right.
• 22:18
  And
• 22:18
  and
• 22:19
  they've
• 22:19
  they
• 22:19
  transferred
• 22:20
  over
• 22:20
  to the
• 22:20
  mental
• 22:20
  health
• 22:21
  side.
• 22:21
  And it
• 22:22
  and
• 22:22
  it doesn't
• 22:22
  work
• 22:23
  okay.
• 22:23
  So
• 22:23
  let me ask
• 22:23
  you
• 22:24
  this.
• 22:25
  What
• 22:25
  barriers
• 22:25
  are in
• 22:25
  the way
• 22:26
  of TPN
• 22:26
  from
• 22:27
  being
• 22:27
  able
• 22:27
  to
• 22:27
  accomplish
• 22:28
  this goal
• 22:28
  that
• 22:28
  you
• 22:29
  can
• 22:29
  see
• 22:29
  right
• 22:29
  now
• 22:29
  today?
• 22:33
  I
• 22:33
  think
• 22:33
  the,
• 22:34
  the
• 22:34
  biggest
• 22:34
  barrier
• 22:35
  for us
• 22:36
  might be
• 22:36
  over
• 22:37
  in
• 22:37
  terms
• 22:37
  of
• 22:37
  just
• 22:38
  access
• 22:38
  to
• 22:38
  capital
• 22:39
  and
• 22:39
  proving
• 22:39
  this
• 22:39
  out.
• 22:39
  We
• 22:40
  we started
• 22:40
  in
• 22:41
  Louisiana,
• 22:43
  where
• 22:43
  we're
• 22:43
  based
• 22:43
  in
• 22:44
  New Orleans,
• 22:44
  and
• 22:45
  we have
• 22:45
  a 75%
• 22:46
  penetration
• 22:47
  rate.
• 22:47
  I mean,
• 22:47
  we have
• 22:48
  75% of
• 22:49
  the
• 22:49
  clinicians
• 22:49
  in
• 22:49
  the state
• 22:50
  on our
• 22:50
  platform,
• 22:51
  and
• 22:51
  we are
• 22:51
  now
• 22:52
  moving
• 22:52
  into
• 22:52
  New
• 22:53
  York,
• 22:53
  California.
• 22:54
  We're
• 22:54
  next
• 22:55
  largest
• 22:55
  is
• 22:55
  Texas.
• 22:56
  We're
• 22:56
  about
• 22:56
  4500
• 22:57
  clinicians.
• 22:57
  Is
• 22:58
  that
• 22:58
  how
• 22:58
  you're
• 22:58
  solving?
• 22:58
  You're
• 22:58
  going
• 22:59
  basically
• 22:59
  we're
• 23:00
  focusing
• 23:00
  state
• 23:00
  by
• 23:00
  state
• 23:01
  and
• 23:01
  we're
• 23:01
  in
• 23:01
  every
• 23:02
  state.
• 23:02
  Right.
• 23:03
  It's
• 23:03
  but
• 23:04
  but
• 23:04
  but
• 23:05
  being
• 23:06
  intentional,
• 23:06
  right.
• 23:08
  is
• 23:08
  another
• 23:08
  state
• 23:08
  we're
• 23:08
  being
• 23:09
  intentional
• 23:09
  about.
• 23:10
  Where
• 23:12
  we can
• 23:13
  bring
• 23:13
  tremendous
• 23:14
  access.
• 23:14
  And
• 23:15
  I think
• 23:15
  what
• 23:15
  we are
• 23:16
  is
• 23:16
  really
• 23:16
  an
• 23:16
  unfair
• 23:17
  advantage.
• 23:17
  If
• 23:17
  you're
• 23:17
  a
• 23:17
  treatment
• 23:18
  center
• 23:18
  and
• 23:18
  you're
• 23:19
  trying
• 23:19
  to
• 23:19
  grow
• 23:20
  or
• 23:20
  build
• 23:20
  the
• 23:20
  brand
• 23:21
  or
• 23:21
  build
• 23:21
  a
• 23:21
  referral
• 23:22
  network
• 23:22
  is
• 23:23
  who do
• 23:23
  you want
• 23:24
  to
• 23:24
  connect
• 23:24
  with,
• 23:24
  right?
• 23:24
  You want to
• 23:25
  connect
• 23:25
  with
• 23:25
  a clinician
• 23:26
  so
• 23:27
  they know
• 23:27
  professionally
• 23:28
  who
• 23:28
  you are
• 23:28
  and
• 23:29
  you build
• 23:29
  a
• 23:29
  relationship
• 23:30
  at
• 23:30
  scale
• 23:30
  and
• 23:31
  build
• 23:31
  a funnel
• 23:32
  with
• 23:32
  those
• 23:32
  clinicians
• 23:33
  to
• 23:33
  start
• 23:33
  thinking
• 23:33
  about
• 23:34
  you.
• 23:34
  Treatment
• 23:34
  center,
• 23:36
  resource
• 23:37
  for
• 23:37
  them,
• 23:37
  for
• 23:37
  their
• 23:37
  clients,
• 23:38
  while
• 23:38
  also
• 23:39
  automating
• 23:39
  key
• 23:39
  use
• 23:40
  and
• 23:40
  while
• 23:40
  also
• 23:41
  consuming
• 23:41
  great
• 23:41
  content.
• 23:44
  to
• 23:44
  reach
• 23:44
  a fee,
• 23:45
  like,
• 23:45
  so
• 23:45
  like,
• 23:46
  to be
• 23:47
  frank
• 23:47
  again,
• 23:47
  like
• 23:48
  from a
• 23:49
  marketing
• 23:49
  perspective,
• 23:52
  with
• 23:52
  Tennessee.
• 23:53
  Yeah.
• 23:53
  You
• 23:53
  know,
• 23:54
  that's
• 23:54
  that's
• 23:54
  our
• 23:54
  primary
• 23:55
  focus
• 23:55
  is
• 23:55
  that
• 23:55
  community.
• 23:56
  There's
• 23:56
  always
• 23:57
  people
• 23:58
  from
• 23:58
  the
• 23:58
  bordering
• 23:59
  states
• 23:59
  and
• 24:00
  anywhere else
• 24:00
  that
• 24:00
  can
• 24:00
  access
• 24:01
  our
• 24:01
  services.
• 24:02
  But I
• 24:03
  guess
• 24:03
  what
• 24:03
  I'm
• 24:03
  saying
• 24:03
  is
• 24:03
  we're
• 24:03
  not
• 24:04
  spending
• 24:04
  resources
• 24:05
  in
• 24:05
  California.
• 24:06
  Right.
• 24:07
  And
• 24:07
  I'm
• 24:08
  wondering,
• 24:08
  like,
• 24:10
  ideally
• 24:11
  for
• 24:11
  TPN to
• 24:11
  be
• 24:11
  successful
• 24:12
  for an
• 24:12
  organization
• 24:13
  like
• 24:13
  Cumberland
• 24:13
  Heights,
• 24:14
  there
• 24:14
  would
• 24:14
  there
• 24:14
  has
• 24:15
  to be
• 24:15
  a
• 24:15
  fever
• 24:15
  pitch
• 24:16
  of
• 24:16
  participation
• 24:16
  with
• 24:17
  the
• 24:17
  clinicians
• 24:17
  in
• 24:17
  that
• 24:17
  state,
• 24:18
  right?
• 24:18
  For it
• 24:18
  to be
• 24:19
  like a
• 24:20
  huge
• 24:21
  advantage?
• 24:21
  Yeah,
• 24:21
  I hope
• 24:22
  that
• 24:22
  happens.
• 24:22
  Well,
• 24:23
  there's
• 24:23
  there's
• 24:23
  there's
• 24:24
  tactical
• 24:24
  many
• 24:25
  ways
• 24:25
  to do
• 24:25
  that.
• 24:25
  So we,
• 24:26
  you
• 24:26
  know,
• 24:27
  we're
• 24:27
  a
• 24:27
  partner
• 24:27
  of
• 24:27
  American
• 24:28
  Psychology
• 24:28
  Association
• 24:29
  mayor
• 24:29
  council
• 24:29
  association
• 24:30
  American
• 24:30
  mayor.
• 24:31
  You
• 24:31
  know.
• 24:31
  So
• 24:32
  they all
• 24:32
  have
• 24:32
  arms
• 24:32
  in
• 24:32
  different
• 24:33
  states.
• 24:33
  Right.
• 24:33
  So you
• 24:34
  partner
• 24:34
  with
• 24:34
  that
• 24:34
  arm
• 24:35
  and
• 24:35
  their
• 24:35
  membership
• 24:35
  as you
• 24:36
  attach
• 24:36
  yourself
• 24:36
  to them.
• 24:37
  And
• 24:37
  that's
• 24:37
  one
• 24:37
  way to
• 24:37
  do
• 24:37
  that.
• 24:38
  You
• 24:38
  put on
• 24:39
  events
• 24:39
  that are
• 24:39
  just
• 24:40
  focused
• 24:40
  on
• 24:41
  that
• 24:41
  state.
• 24:43
  And
• 24:43
  and go
• 24:43
  from there.
• 24:44
  So
• 24:44
  there's
• 24:44
  many
• 24:45
  ways
• 24:45
  to
• 24:45
  just
• 24:45
  connect
• 24:45
  with
• 24:46
  those.
• 24:46
  Know I
• 24:46
  want
• 24:46
  to say
• 24:46
  this
• 24:47
  to
• 24:47
  like
• 24:47
  just
• 24:50
  we so
• 24:51
  on
• 24:51
  behalf
• 24:51
  of
• 24:52
  Cumberland
• 24:52
  Heights,
• 24:52
  we
• 24:52
  appreciate
• 24:53
  TPN.
• 24:53
  Great.
• 24:55
  appreciate
• 24:56
  you
• 24:56
  guys
• 24:56
  too.
• 24:57
  You guys
• 24:57
  have
• 24:57
  been a
• 24:57
  great
• 24:57
  partner.
• 24:58
  Great
• 24:58
  development
• 24:59
  partner.
• 25:00
  That's
• 25:00
  true.
• 25:00
  Yeah.
• 25:00
  You've
• 25:01
  we've
• 25:01
  we've
• 25:02
  been
• 25:03
  we've
• 25:04
  we had
• 25:04
  meetings.
• 25:04
  Yep.
• 25:06
  What I
• 25:06
  was
• 25:06
  going
• 25:06
  to
• 25:06
  say,
• 25:07
  what I
• 25:07
  was
• 25:07
  going
• 25:07
  to
• 25:07
  compliment
• 25:07
  you on
• 25:08
  Trevor
• 25:08
  is,
• 25:09
  you're
• 25:10
  always
• 25:10
  willing
• 25:10
  to
• 25:10
  compromise.
• 25:12
  And
• 25:12
  everybody
• 25:13
  in
• 25:13
  your
• 25:13
  staff
• 25:14
  has
• 25:14
  always
• 25:14
  been
• 25:14
  willing
• 25:15
  to.
• 25:17
  I think
• 25:17
  it would
• 25:18
  be
• 25:18
  hard
• 25:18
  for me
• 25:18
  to
• 25:18
  work
• 25:19
  for,
• 25:21
  to not
• 25:21
  work
• 25:21
  for
• 25:22
  a provider
• 25:22
  because
• 25:23
  providers
• 25:23
  like
• 25:24
  it
• 25:24
  their
• 25:24
  way.
• 25:25
  Yeah.
• 25:28
  And
• 25:29
  you guys
• 25:29
  have
• 25:29
  always
• 25:29
  tackled
• 25:30
  our
• 25:30
  requests,
• 25:32
  our
• 25:32
  discussions
• 25:32
  and
• 25:32
  conversations
• 25:33
  with
• 25:34
  understanding
• 25:35
  and
• 25:35
  grace.
• 25:37
  And,
• 25:38
  and
• 25:38
  tremendous
• 25:38
  customer
• 25:39
  support.
• 25:40
  Of
• 25:40
  course,
• 25:41
  there's
• 25:41
  always
• 25:41
  this,
• 25:42
  that
• 25:42
  or the
• 25:42
  other,
• 25:42
  but
• 25:42
  like,
• 25:43
  for
• 25:43
  the
• 25:43
  most
• 25:43
  part,
• 25:44
  like
• 25:45
  95,
• 25:45
  96,
• 25:46
  97%,
• 25:50
  it's
• 25:50
  been a
• 25:51
  tremendous
• 25:51
  partnership
• 25:52
  that
• 25:52
  we've,
• 25:52
  that
• 25:53
  we've
• 25:53
  valued
• 25:53
  and
• 25:53
  we're
• 25:54
  like,
• 25:55
  we're
• 25:55
  all in
• 25:56
  on you
• 25:56
  solving
• 25:56
  these
• 25:56
  issues,
• 25:57
  man,
• 25:57
  and
• 25:58
  appreciate
• 25:58
  you
• 25:59
  helping
• 25:59
  us
• 26:00
  by way
• 26:00
  of
• 26:00
  your
• 26:00
  connection
• 26:01
  to
• 26:01
  this
• 26:01
  event.
• 26:01
  Kind
• 26:01
  of
• 26:02
  like
• 26:02
  brainstorming
• 26:02
  ideas
• 26:03
  to do
• 26:03
  this,
• 26:04
  to
• 26:04
  take
• 26:04
  advantage
• 26:05
  of,
• 26:05
  you
• 26:05
  know,
• 26:06
  being
• 26:06
  here
• 26:06
  and,
• 26:10
  yeah,
• 26:11
  well,
• 26:11
  I'm
• 26:12
  grateful
• 26:12
  you
• 26:12
  say
• 26:12
  that
• 26:12
  we
• 26:13
  we don't
• 26:14
  know
• 26:14
  anything,
• 26:14
  right?
• 26:14
  And
• 26:15
  none of
• 26:15
  us
• 26:15
  here.
• 26:15
  So,
• 26:16
  you
• 26:16
  know,
• 26:17
  we want
• 26:17
  to
• 26:17
  make
• 26:17
  sure
• 26:18
  what
• 26:18
  we're
• 26:18
  doing
• 26:18
  is, is
• 26:19
  helping
• 26:19
  you,
• 26:20
  achieve
• 26:21
  your
• 26:21
  goals.
• 26:22
  So
• 26:22
  we've
• 26:23
  learned
• 26:23
  a lot
• 26:23
  from
• 26:24
  you
• 26:24
  guys
• 26:24
  in
• 26:24
  terms
• 26:25
  of,
• 26:25
  you know,
• 26:26
  we can
• 26:26
  have
• 26:26
  an
• 26:26
  idea
• 26:26
  and a
• 26:27
  thesis
• 26:27
  of how
• 26:27
  this should work.
• 26:28
  And
• 26:28
  then
• 26:28
  you
• 26:28
  kind
• 26:29
  of
• 26:29
  molded
• 26:29
  into
• 26:30
  the
• 26:30
  application
• 26:31
  of it.
• 26:31
  So,
• 26:32
  you know,
• 26:32
  right
• 26:32
  back
• 26:33
  to you
• 26:33
  guys.
• 26:33
  You guys
• 26:33
  have
• 26:34
  been a
• 26:34
  wonderful
• 26:34
  partner,
• 26:35
  especially
• 26:35
  as we
• 26:36
  we do
• 26:37
  internal
• 26:37
  compliance
• 26:38
  and
• 26:38
  bring out
• 26:38
  that tool,
• 26:39
  which
• 26:39
  is
• 26:39
  going
• 26:39
  to be
• 26:40
  helpful.
• 26:40
  I'll talk
• 26:40
  about
• 26:40
  that.
• 26:41
  That's
• 26:41
  that's
• 26:42
  on
• 26:42
  the
• 26:42
  mind
• 26:42
  share
• 26:42
  pieces
• 26:43
  that is
• 26:44
  really
• 26:44
  limited
• 26:45
  that
• 26:45
  hopefully
• 26:45
  you guys
• 26:46
  can
• 26:46
  mature
• 26:46
  for
• 26:46
  people
• 26:47
  to
• 26:47
  consume.
• 26:47
  Yeah.
• 26:48
  And
• 26:48
  really
• 26:49
  grow.
• 26:49
  You know
• 26:50
  when,
• 26:50
  when a
• 26:50
  when a
• 26:51
  treatment
• 26:51
  center
• 26:51
  is
• 26:51
  trying
• 26:51
  to
• 26:52
  grow
• 26:52
  their
• 26:52
  staff
• 26:52
  and
• 26:53
  build,
• 26:55
  know,
• 26:55
  uniform
• 26:55
  formulaic
• 26:56
  process
• 26:57
  and
• 26:57
  structure
• 26:58
  through
• 26:58
  their,
• 26:58
  their
• 26:58
  industry
• 26:59
  in
• 26:59
  terms
• 26:59
  of
• 27:00
  where
• 27:00
  everybody's
• 27:01
  trained
• 27:01
  and
• 27:01
  their
• 27:01
  staff
• 27:02
  and
• 27:02
  levels
• 27:02
  of
• 27:03
  and
• 27:03
  how
• 27:03
  they're
• 27:03
  entering
• 27:03
  into
• 27:04
  the,
• 27:04
  their
• 27:04
  own
• 27:05
  internal
• 27:05
  workforce.
• 27:08
  But do
• 27:08
  it in
• 27:08
  a way
• 27:08
  that
• 27:09
  is
• 27:09
  used
• 27:10
  and
• 27:10
  measured.
• 27:10
  Yeah.
• 27:11
  Well,
• 27:12
  generally
• 27:13
  in our
• 27:13
  field,
• 27:14
  like,
• 27:14
  I mean.
• 27:17
  We
• 27:17
  know
• 27:18
  how
• 27:18
  to hire
• 27:18
  a
• 27:18
  clinician.
• 27:20
  You know,
• 27:20
  usually
• 27:21
  organizations
• 27:21
  are
• 27:21
  filled
• 27:22
  with
• 27:22
  them
• 27:24
  hiring
• 27:24
  quality
• 27:24
  staff,
• 27:25
  technology
• 27:26
  staff,
• 27:26
  quality
• 27:27
  and
• 27:27
  quality
• 27:27
  management,
• 27:28
  marketing
• 27:29
  staff.
• 27:29
  Yeah.
• 27:32
  and
• 27:32
  grounds
• 27:33
  finance,
• 27:34
  like
• 27:35
  for
• 27:35
  organizations
• 27:36
  like
• 27:36
  Cumberland
• 27:36
  Heights.
• 27:37
  Sometimes
• 27:37
  those
• 27:37
  can
• 27:38
  sometimes
• 27:38
  the mind
• 27:39
  share
• 27:39
  that
• 27:39
  we lose
• 27:40
  when
• 27:40
  generations
• 27:41
  turn
• 27:41
  over
• 27:41
  an
• 27:42
  organization,
• 27:43
  it's
• 27:43
  hard
• 27:43
  to
• 27:43
  defend
• 27:44
  their
• 27:44
  institutional
• 27:45
  knowledge.
• 27:45
  And so
• 27:45
  when
• 27:46
  I think
• 27:46
  about
• 27:46
  y'all's,
• 27:47
  I
• 27:48
  think
• 27:48
  about it
• 27:48
  like a
• 27:48
  Smith
• 27:49
  Center
• 27:50
  subject
• 27:50
  matter
• 27:51
  expert
• 27:51
  center,
• 27:51
  you know
• 27:51
  what I
• 27:52
  mean?
• 27:52
  And
• 27:53
  kind of
• 27:53
  like
• 27:54
  here,
• 27:54
  you
• 27:54
  can
• 27:54
  dip
• 27:55
  your
• 27:55
  toes
• 27:55
  in
• 27:55
  some
• 27:56
  sort
• 27:57
  of
• 27:57
  beginner,
• 27:57
  intermediate
• 27:58
  and
• 27:58
  advanced
• 27:59
  themes.
• 27:59
  Yeah.
• 27:59
  So
• 28:00
  we're
• 28:00
  excited
• 28:00
  about
• 28:01
  that.
• 28:01
  If
• 28:01
  you want
• 28:02
  to
• 28:02
  learn
• 28:02
  more
• 28:02
  about
• 28:02
  TPN
• 28:04
  or
• 28:04
  Trevor,
• 28:04
  we're
• 28:04
  going
• 28:04
  to
• 28:04
  post
• 28:05
  his
• 28:05
  contact
• 28:05
  information
• 28:06
  and
• 28:06
  their
• 28:06
  organization
• 28:07
  in the episode.
• 28:08
  As we
• 28:08
  always
• 28:08
  do, be
• 28:09
  sure
• 28:09
  to
• 28:09
  like,
• 28:09
  follow
• 28:10
  and
• 28:10
  subscribe.
• 28:11
  We
• 28:11
  appreciate
• 28:11
  you
• 28:11
  guys
• 28:12
  for
• 28:12
  listening.
• 28:12
  Thanks
• 28:13
  again.
• 28:13
  See
• 28:13
  you
• 28:13
  next
• 28:13
  time.