Latest / Abundant + Aligned / She made 7 figures from guesting on podcasts: Gabrielle Scout, Founder of Scout's Agency

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She made 7 figures from guesting on podcasts: Gabrielle Scout, Founder of Scout's Agency · Abundant + Aligned

0:00
SPEAKER_00: Welcome back to the Abundant Analine Podcast.
0:02
SPEAKER_00: Today I am joined by Gabrielle Scout, who is the founder of Scout's Agency, a podcast PR agency based in San Diego.
0:10
SPEAKER_00: She has built her own seven-figure business almost entirely from being a guest on people's podcasts.
0:17
SPEAKER_00: And she has booked over 6,000 podcast episodes and 400 podcast tours for her clients.
0:24
SPEAKER_00: In today's episode, you are getting the blueprint to nail podcast guesting.
0:29
SPEAKER_00: In particular, we are going to cover why podcast guesting is the most accessible form of a PR for women in a business.
0:36
SPEAKER_00: How to build a list of shows that will actually say yes, what goes into a pitch, what to leave out, how often to follow up, what to say when you do, and what to do after the episode so that you completely maximize that opportunity.
0:50
SPEAKER_00: You are in for a treat.
0:52
SPEAKER_00: So let's get into it with Gabrielle.
0:54
SPEAKER_00: Welcome to the Abundant and Aligned podcast, a place where you will come to realize anything that you desire is possible.
1:02
SPEAKER_00: I'm Jess, a mindset and business coach, and I'm on a mission to lead women to a life far from outreach.
1:08
SPEAKER_00: In this show, you can expect conversations around manifestation, subconscious reprogramming, entrepreneurship, and the daily habits of a woman living a life that is both successful and fun.
1:18
SPEAKER_00: Imagine a TED talk, but over wine.
1:21
SPEAKER_00: My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients, and the freedom to spend your time how you choose.
1:30
SPEAKER_00: And if you stick with me, that will soon be your reality.
1:33
SPEAKER_00: I'm honored to be on the journey with you.
1:35
SPEAKER_00: So let's get into it.
1:37
SPEAKER_00: Gabrielle, welcome to the Abundant Analine Podcast.
1:40
SPEAKER_01: Thank you so much for having me.
1:42
SPEAKER_01: I feel like we have very similar brands, similar vibes, and I've been really, really looking forward to this one.
1:47
SPEAKER_01: Yes.
1:47
SPEAKER_00: And she's coming all the way from San Diego, which is so cool.
1:50
SPEAKER_01: I know.
1:51
SPEAKER_01: I was like, I don't even know what the lighting looks like in my little at-home studio at 6 p.m.
1:55
SPEAKER_01: So I've like been adjusting all the lights.
1:57
SPEAKER_01: I was like, I've never done a podcast at this time.
1:59
SPEAKER_01: Well, you're doing well so far, so good.
2:01
SPEAKER_00: Thank you.
2:02
SPEAKER_00: Um now in the podcast space, you have a very impressive resume, 400 podcast tours, 6,000 podcast bookings.
2:12
SPEAKER_00: You also have the receipts of what can come from getting on good podcasts.
2:17
SPEAKER_00: One post you shared, you signed over 100k of client contracts after one podcast episode.
2:24
SPEAKER_00: So I think it's safe to say you know a bit in the podcast space.
2:29
SPEAKER_00: So I'm really looking forward to picking your brain today on the podcast industry, being a guest on podcasts, and most importantly, the impact this can have on our brands.
2:40
SPEAKER_00: As I was explaining to you before we hit record, your episode is coming in at the perfect time because over on the show we have been talking about creating a high-end brand and not making absolutely everything we do about social media.
2:54
SPEAKER_00: And I know from my research, you very much agree with that message.
2:58
SPEAKER_00: Social media isn't the be-all and end all.
3:01
SPEAKER_00: And in fact, podcasting is such a powerful place to be.
3:06
SPEAKER_00: So welcome on in, and I'm very excited.
3:09
SPEAKER_00: I'm just excited to know everything about the podcast industry, but most importantly, I just want to help my listeners get on more podcasts, whether they have considered it or not.
3:18
SPEAKER_00: I just really want this episode to paint the picture about the power of podcasting.
3:22
SPEAKER_00: So I thought we could start with the power of podcasting and why you see it as such a powerful asset when it comes to brand growth.
3:32
SPEAKER_00: One post in particular, you shared, you mentioned that a viral post can create a moment.
3:38
SPEAKER_00: A portfolio of episodes creates a legacy.
3:41
SPEAKER_00: And you often talk about the difference between visibility and reputation, which is just music to my ears.
3:47
SPEAKER_00: So I would love to start there.
3:49
SPEAKER_00: Your professional opinion on podcasting and by not being a guest on a podcast, how is this costing brands money and clients?
3:58
SPEAKER_00: Such a good question.
3:59
SPEAKER_01: You know, I think it has to go back to the story of how I even got into this because I saw the power happening in front of me in real time and I couldn't ignore it.
4:09
SPEAKER_01: I started a podcast eight years ago, fell in love with the medium.
4:14
SPEAKER_01: Uh, you know, social and digital media is fast and it's curated and it's edited, and it's like, what's the viral hook that's gonna get people to stay?
4:22
SPEAKER_01: And suddenly there was this place where you could put your phones away and you sat down and you just had an in-depth conversation with someone.
4:30
SPEAKER_01: You talked about their successes, their challenges, their expertise, their life experience.
4:34
SPEAKER_01: And so for me, almost selfishly, I fell in love with this because I, as someone who enjoys a little bit more of a long-form content, I'm a big reader, et cetera, podcasting felt like the place to go deep.
4:45
SPEAKER_01: So I was like, I'm done, I'm sold, I love this medium.
4:48
SPEAKER_01: This is how I'm gonna create content forever.
4:50
SPEAKER_01: But then I saw that when I would post my episodes, I would watch my community follow my guests online, buy their product, listen to their podcasts, become clients of theirs, buy their book, whatever it was that they offered in business.
5:03
SPEAKER_01: And that's when I realized that being a guest on podcasts is a form of PR.
5:08
SPEAKER_01: And it's not just any form of PR, it's one that has such deep ROI because you create such an emotional human connection with the host and the guest.
5:19
SPEAKER_01: If you even even let's just talk about the differences between speaking on stage versus being a guest on a podcast.
5:25
SPEAKER_01: When you're speaking on stage, you have a different delivery, right?
5:29
SPEAKER_01: There is a little bit of that wall and you're speaking as an authority up above on stage, elevated in front of an audience.
5:35
SPEAKER_01: But when you're a guest on podcasts, people get to listen in as if they were a fly on the wall in a conversation that they weren't actually there for.
5:44
SPEAKER_01: And that creates a certain level of human intimacy that cannot be replicated in any other social or digital media strategy.
5:52
SPEAKER_01: So that's why I find it to be so incredibly powerful.
5:56
SPEAKER_01: At the end of the day, if you really want to break marketing down, people buy things from emotional real experiences.
6:04
SPEAKER_01: And yes, that can be manufactured on social media and that can be manufactured through branding and copywriting and sales pages and all the things.
6:11
SPEAKER_01: But if you want to go straight to the source, especially if you're a coach, especially if you're a service provider, especially if you are in the business where someone needs to trust you, this is the easiest way to close that trust gap because people get to spend such intimate quality time with you that they cannot get anywhere else.
6:28
SPEAKER_00: I think we can all agree you just cannot deliver that on social media, no matter how good your hook is, no matter how amazing you are at creating content, you cannot get this intimacy through and the depth of conversation that women who are good at what they do want to be able to offer to their audience.
6:48
SPEAKER_01: Yeah.
6:48
SPEAKER_01: And it's I I think that podcasting is such an excellent space for women who have an expertise, who provide a transformation, who, as you said, can't uh be cut into a quick thing.
6:58
SPEAKER_01: And I was thinking about it honestly, actually today, which is so funny, we're we're talking specifically about the difference between social media and podcasting.
7:04
SPEAKER_01: You know, being a guest on podcasts has made my business total seven figures over the years, right?
7:10
SPEAKER_01: In like a three-year period, I made seven figures strictly from being a guest on podcasts.
7:15
SPEAKER_01: And I was thinking about it and I was like, well, I've made money from social media too.
7:19
SPEAKER_01: Like being out there and promoting my brand has made me money.
7:21
SPEAKER_01: So I can't necessarily say that one, you know, one trumps one, but then I was like, wait a minute.
7:26
SPEAKER_01: The amount of hours I had to spend on social to get a quarter of the sales versus going on 30 to 50 podcasts that brought me that revenue over a couple years, that's the difference.
7:39
SPEAKER_01: It's like the effort and the mental drain and the thinking about it and the constant output, output, output, creative thinking, viral hook, capture attention.
7:48
SPEAKER_01: None of that happens here.
7:49
SPEAKER_01: Like this is just I get to drop in with you, Jess.
7:51
SPEAKER_01: And if someone resonates with something that I personally have to say, it's not something premeditated.
7:56
SPEAKER_01: It's just my expertise, my value, the human inflection in my voice, the way I talk, whatever it is.
8:01
SPEAKER_01: And that's really the difference.
8:02
SPEAKER_01: Like you can create a reel in an hour that goes nowhere, or you can be a guest on podcast for an hour, repurpose that into like 10 pieces of content and get in front of a new audience and network with the hosts.
8:13
SPEAKER_00: Which I think is going to land so well with those who have wanted to start a podcast, but they have been so in their head, assuming it's going to take up so much time and be so such heavy lifting.
8:25
SPEAKER_00: I agree.
8:26
SPEAKER_00: It's harder for me to create social media content than it is to deliver a podcast every week and then also be a guest on other people's podcasts.
8:34
SPEAKER_00: Like our prep today was, you know, half an hour.
8:37
SPEAKER_00: I looked at your brand, your social media, wrote some questions, and we're here, and this episode's gonna pop off.
8:42
SPEAKER_00: Whereas I could spend way, way longer on a reel.
8:46
SPEAKER_00: And yeah, you just you also don't know where it goes.
8:50
SPEAKER_00: Yeah, like I just feel like social media like sending it out and just hoping, whereas the podcast just feels intentional.
8:56
SPEAKER_00: You can see where it's landing.
8:57
SPEAKER_01: Yeah, my favorite story to tell is I booked Ali Webb on my clients podcast, and it was a huge get for her.
9:04
SPEAKER_01: Like it was a huge win.
9:05
SPEAKER_01: And then eight months later, my client wanted to go on a podcast tour.
9:09
SPEAKER_01: She was starting to promote her first book.
9:11
SPEAKER_01: So I emailed Ali.
9:12
SPEAKER_01: Ali Webb, for those who don't know, is the founder of Dry Bar.
9:15
SPEAKER_01: Uh, she's one of the guest sharks on Shark Tank.
9:18
SPEAKER_01: She is incredibly, incredibly successful, multi, multi, multimillionaire female entrepreneur.
9:23
SPEAKER_01: And so I emailed her and I was like, Hey, do you want my client on your podcast?
9:26
SPEAKER_01: And she's like, Yeah, I loved her.
9:28
SPEAKER_01: Like, we had such a good conversation, like for sure.
9:30
SPEAKER_01: So then she went on her podcast.
9:32
SPEAKER_01: And then they connected even further that Ali Webb asked her to co-host an event with her in person.
9:38
SPEAKER_01: So now my client is on stage with Ali Webb, all over her socials, co-hosting this event.
9:43
SPEAKER_01: And then Ali Webb hired my client and became a client of hers.
9:47
SPEAKER_01: That had actually nothing even to do with the audience.
9:50
SPEAKER_01: That was just networking from the hosts.
9:52
SPEAKER_01: Yeah.
9:53
SPEAKER_01: So the way I've seen these opportunities just like expand and tumbleweed down is really, really, really exciting.
10:01
SPEAKER_00: I actually never thought about it through that lens, but you are so right.
10:04
SPEAKER_00: It's not just us creating a piece of content today, it's a connection that we've just made.
10:09
SPEAKER_00: And if you fight with each other, that ripple effect can be huge.
10:12
SPEAKER_01: So people are sleeping on the networking piece of like being like networking with the host on a podcast.
10:19
SPEAKER_01: I have seen, I mean, I was a guest on a podcast, and then the host was like, I know someone who manages 400 podcasts.
10:26
SPEAKER_01: I gotta get you a meeting with him.
10:28
SPEAKER_01: Boom.
10:29
SPEAKER_01: That could not happen if her and I didn't spend an hour together.
10:32
SPEAKER_01: So that's one of the other incredible ancillary benefits of this strategy.
10:36
SPEAKER_00: You mentioned before you have built a seven-figure career based on podcasting.
10:41
SPEAKER_00: Tell us about that.
10:42
SPEAKER_00: Give us a little bit of an insight into the agency that you have and the snowball effect that podcasting has had on the growth.
10:49
SPEAKER_01: Excellent question.
10:50
SPEAKER_01: So when I started this agency, you know, when I say it back, it sounds very official and buttoned up.
10:55
SPEAKER_01: But really, what it was, it was me in 2019.
10:58
SPEAKER_01: I was like, I think people should be a guest on podcasts.
11:01
SPEAKER_01: This was not a ubiquitous strategy.
11:03
SPEAKER_01: You cannot go to a PR agency.
11:05
SPEAKER_01: The word, like the phrase podcaster wasn't a thing.
11:08
SPEAKER_01: So I created an Excel spreadsheet.
11:11
SPEAKER_01: I put a thousand women I wanted to represent.
11:13
SPEAKER_01: I decided to start with female podcasters first because I thought that they would be a little bit more open to the strategy.
11:18
SPEAKER_01: I had a media kit made up and I sat and I emailed all a thousand women.
11:24
SPEAKER_01: Well, almost all a thousand.
11:25
SPEAKER_01: Gmail said that I was spamming and they blocked my email.
11:28
SPEAKER_01: So I opened a second email and I kept pitching.
11:32
SPEAKER_01: Very quickly, I got a list of 10 women on my roster.
11:36
SPEAKER_01: I charged nothing in the beginning, like nothing, month to month.
11:40
SPEAKER_01: Just wanted to see if this worked.
11:42
SPEAKER_01: And it worked.
11:44
SPEAKER_01: I was getting my clients on podcasts.
11:46
SPEAKER_01: They were getting results.
11:47
SPEAKER_01: Their podcast downloads were doubling, or they were getting thousands of Instagram followers.
11:51
SPEAKER_01: And very quickly that year, we hit the six-figure mark.
11:54
SPEAKER_01: Because I'm a total masochist, I quit my day job, which like I don't even know if you would call it a day job at the time.
11:59
SPEAKER_01: Three months in, I got an office, like six months in, and I was like, I'm gonna make this thing work if it's the last thing I do.
12:06
SPEAKER_01: Um, I'd been a failed entrepreneur many times before this, so this really felt like my thing.
12:12
SPEAKER_01: I was like, I found my thing.
12:14
SPEAKER_01: So that was the first year I started guesting on podcasts, like probably actually in the beginning of my second year, and I spent the next three years doing that.
12:23
SPEAKER_01: So the agency's gone through so many different iterations.
12:25
SPEAKER_01: We've had two different offices, we've gone remote, we've had a bigger team, we've had a smaller team.
12:29
SPEAKER_01: I launched a book in the middle of it, uh, which hit number 11 on women in business on Amazon charts, strictly because of a podcast strategy.
12:37
SPEAKER_01: You guys, I had 2,500 Instagram followers at the time.
12:40
SPEAKER_01: Um, and it's been incredible because we've really been able to pioneer what this is.
12:45
SPEAKER_01: So, you know, 6,000 podcast episodes and 400 tours, it has been trial and error the whole way through.
12:52
SPEAKER_01: When I thought about how do we want to pitch our clients, I don't come from peer agency experience.
12:57
SPEAKER_01: So I thought to myself, okay, well, I'm a podcast host.
12:59
SPEAKER_01: How would I want to be pitched to, right?
13:01
SPEAKER_01: And then I studied creative nonfiction in in college, and my favorite thing was writing profiles on people, interviewing them, and writing a profile, you know, kind of obvious that I would get into podcasting.
13:11
SPEAKER_01: And so I wanted my pitches to read like a profile, right?
13:15
SPEAKER_01: Like if a client's an astrologer versus a lawyer, those two pitches are gonna sound very different.
13:21
SPEAKER_01: And so I infused a lot of creative writing, and then I didn't want the host to have to do any work, right?
13:26
SPEAKER_01: I wanted them to have all the links, all the images, et cetera.
13:28
SPEAKER_01: And so as I started just coming up from scratch, since I didn't have any experience and thinking about what I would want, the way we've been doing things has become industry norm at this point.
13:38
SPEAKER_01: PR agencies, it's our the our pitch template is the etiquette across PR agencies.
13:44
SPEAKER_01: Um, the first time I saw them steal one of our pitch templates, I was very, very, very happy.
13:49
SPEAKER_01: So it's honestly been seven and a half years of creating something that hasn't existed.
13:54
SPEAKER_01: And that's been really exciting for me because we didn't break a rule book, we created a rule book.
14:00
SPEAKER_00: I actually saw one of your posts talking about someone who stole your pitching template.
14:04
SPEAKER_01: That is a flex when someone's doing Yeah, you're like, yeah, I mean it's it's some people get upset, but I'm like, we're doing something right over here.
14:13
SPEAKER_00: Very true.
14:14
SPEAKER_00: Um, well, that's really cool.
14:15
SPEAKER_00: And what's interesting about your story is you would only just be getting started.
14:20
SPEAKER_00: I heard a stat the other day about the podcast industry and it's still a baby, which I was shocked to hear that because it feels like everyone has a podcast and shows are popping off.
14:30
SPEAKER_00: I can't remember the stat, you might know it, but whatever it was, it was like, oh no, this is still this is still a new industry.
14:36
SPEAKER_00: Like you, if for those who are jumping into podcasting now, whether as a guest or as a host, whatever, you are still a part of the evolution of the podcast industry, which yeah, I thought was really cool to hear.
14:48
SPEAKER_01: Yeah, I would say the bigger the podcast industry grows, the more room there are for entrepreneurs to be guests.
14:53
SPEAKER_01: Yeah.
14:54
SPEAKER_01: I think the podcast industry has grown so significantly.
14:56
SPEAKER_01: You know, eight years ago it was basically audio only.
14:59
SPEAKER_01: Now we're into video and now we're full-blown shows, and now we're seeing this celebrity tier at the top, like the Call Her Daddies and the Jay Shetti's and the Diary of the CEOs.
15:09
SPEAKER_01: But because so many women are starting shows because they are seeing the value in it, as you and I said, to not be content creators, but to host something like this and gain all the value of this type of conversation and this type of content.
15:21
SPEAKER_01: That means that there are so many shows that aren't about the downloads.
15:26
SPEAKER_01: They're not about ad money.
15:27
SPEAKER_01: They're about creating a mothership of content or a home base for your business.
15:32
SPEAKER_01: They're about networking with other women, they're about cultivating trust for your client or your future buyer.
15:37
SPEAKER_01: That means that there's just more podcasts out there that other women get to be a guest on that's gonna promote their business.
15:43
SPEAKER_01: And so I was just thinking the other day, like the more saturated it gets, the more opportunity there is.
15:48
SPEAKER_00: For sure.
15:48
SPEAKER_00: Yeah, yeah.
15:49
SPEAKER_00: And I actually, which we're gonna talk about creating a list in a moment, but I love the way you look at being a guest on a podcast.
15:56
SPEAKER_00: And I know your message isn't get on the biggest podcast and the biggest shows.
16:01
SPEAKER_00: I know you actually talk about being quite selective with the list, obviously, but you talk about the lower to middle shows being the better shows to get on because of the conversation.
16:13
SPEAKER_00: Again, it's the show's not about downloads and being this celebrity, it's still on the ground, real people having a real conversation, and they just seem to land so much better.
16:23
SPEAKER_00: So we will get to that.
16:24
SPEAKER_00: But just going back to yeah, kind of the power of a podcast, specifically being a guest on a podcast.
16:30
SPEAKER_00: Something else I loved that you said on your social media was women leading in their industry aren't outposting you, they are outplacing you.
16:39
SPEAKER_00: And I was like, I love that so much.
16:41
SPEAKER_00: And that's why I was so excited about our episode today, because there is another way to create visibility.
16:47
SPEAKER_00: Um, but yes, you talk about the women leading aren't outposting you, they are outplacing you.
16:53
SPEAKER_00: And you talk about one building an audience and one building reputation.
16:57
SPEAKER_00: Talk to us about the difference between having an audience and having a reputation, and maybe throw in a client result to show us the power in actually having a solid reputation in your industry.
17:07
SPEAKER_01: You know, I think, and again, social media, personal brand, thought leadership, showing up online, I do it.
17:14
SPEAKER_01: It's powerful, it's great, etc.
17:17
SPEAKER_01: And I think women can get really, really distracted and really lose the plot of what that's actually doing.
17:23
SPEAKER_01: And I think we all need to sit back and say, what really moves the needle here?
17:27
SPEAKER_01: And when I say move the needle, what I'm specifically meaning is make you money.
17:31
SPEAKER_01: I don't need my client to be more famous.
17:34
SPEAKER_01: I don't need women to be more famous.
17:35
SPEAKER_01: I need women to have more money.
17:37
SPEAKER_01: I need female businesses to make more money.
17:40
SPEAKER_01: And sure, going viral is fun.
17:42
SPEAKER_01: I've had many podcast clips go viral or some things go viral.
17:46
SPEAKER_01: It didn't do anything to my business.
17:48
SPEAKER_01: I didn't get a client.
17:49
SPEAKER_01: I got like four followers, right?
17:51
SPEAKER_01: And so I think that really when TikTok came on the scene, they doled out virality like it was a slot machine.
17:59
SPEAKER_01: And suddenly anyone could have a taste of two-second freedom, and we've been chasing that ever since.
18:05
SPEAKER_01: And so we've really mistaken content and personal brand building for being famous and being viral.
18:10
SPEAKER_01: There is absolutely, by the way, nothing wrong with being famous.
18:13
SPEAKER_01: I say it all the time.
18:14
SPEAKER_01: I would love to be there.
18:15
SPEAKER_01: There's a there's a part of me that wants that.
18:18
SPEAKER_01: I would just rather make the money first.
18:20
SPEAKER_01: I'm not gonna sacrifice the money-making piece for the fame piece.
18:24
SPEAKER_01: And I think that a lot of women are running the content hamster wheel and not remembering what actu what metric is actually important.
18:33
SPEAKER_01: And it's not views, it's dollars, right?
18:35
SPEAKER_01: And so when I work with my clients, a lot of them come to me and they want to be on the fancy shows and they want to be on the ones with the that are the popular and the this and the that and whatever.
18:44
SPEAKER_01: And I'm like, fine, but you're not paying me to stroke your ego.
18:48
SPEAKER_01: You're paying me to build you a body of work where you can deliver your thought leadership to an audience that is ready to pay you for it.
18:56
SPEAKER_01: And sometimes that is a small show that is super aligned.
19:00
SPEAKER_01: Sometimes that is a really big show that moves the needle.
19:04
SPEAKER_01: It's getting out of this, it's getting out of this like small, big, small is bad, big is good, and going into much more nuance.
19:11
SPEAKER_01: It's going into what are, who are the demographics you're trying to hit?
19:15
SPEAKER_01: What is the ROI that you're actually here for?
19:18
SPEAKER_01: Because I hear you want to be known, but I know in two months you're gonna be upset if you don't get clients from your stuff, right?
19:24
SPEAKER_01: So what's the real ROI?
19:25
SPEAKER_01: Where are your clients or your book, the people who need to read your book or the person who needs to listen to your podcast, where are they actually listening?
19:32
SPEAKER_01: And sometimes they're not listening in the sexy, influencer-based, cool network one.
19:38
SPEAKER_01: Sometimes they're in a really, really small niche podcast, but that's the thing that's gonna move the needle.
19:44
SPEAKER_01: And so it's not to say that we can't hope for virality or we can't hope for the big shows, but when women place themselves in the right rooms, that's when their businesses grow.
19:54
SPEAKER_01: And being a guest on podcast is just another way to do that.
19:57
SPEAKER_01: And one of the most, you know, powerful ways because it's virtual.
20:00
SPEAKER_01: Look, I'm like from another country right now talking to you, right?
20:02
SPEAKER_01: You don't have to travel and go into these rooms.
20:05
SPEAKER_01: And so when we talk about outposting versus like, you know, placing, when you place yourself in the right room, that's when the magic happens, versus when you're just posting to prove to get this metric, I think we get a little lost in what we're really, really here to do.
20:22
SPEAKER_00: Yeah, I love that so much.
20:23
SPEAKER_00: We don't always need more rooms, we need better rooms.
20:26
SPEAKER_00: Yes, the best rooms are these kind of rooms, especially given it depends on your brand and what you do for those listening.
20:34
SPEAKER_00: But most of the time we are intelligent women and we have a lot to say, and our clients want to consume that intelligence.
20:43
SPEAKER_00: They want to consume what we have to say.
20:45
SPEAKER_00: And again, we can't be doing that on a three-second reel.
20:48
SPEAKER_00: They're they are listening to these conversations, so step up to the plate and give them the conversation they are wanting.
20:54
SPEAKER_00: Which leads me to more of the strategy behind podcasts, being a being a guest on a podcast.
21:00
SPEAKER_00: I would love to talk about the list.
21:02
SPEAKER_00: I know you've been talking a lot about that on your social media about how important it is to pitch to the right shows.
21:09
SPEAKER_00: And I loved one of your posts said if you are being ghosted and experiencing crickets when you're sending out a pitch, it's probably because you are pitching to the wrong show.
21:20
SPEAKER_00: So take a step back and run us through how you help your clients curate a list that is an aligned show for them.
21:28
SPEAKER_01: Such a good question.
21:29
SPEAKER_01: And it kind of goes back.
21:30
SPEAKER_01: I like to talk about peer energy over fan energy, right?
21:34
SPEAKER_01: So someone came to me and they're like, I want to be on diary of a CEO, it's my favorite show.
21:38
SPEAKER_01: And I'm like, Well, Diary of a CEO doesn't have fans on, they have peers on.
21:44
SPEAKER_01: And that can feel like some tough love, but it's true.
21:49
SPEAKER_01: And so you have to start with the shows that you're peers on, not fans of.
21:53
SPEAKER_01: Shows don't have fans on as guests, shows have peers on as guests, and that doesn't necessarily mean that.
22:00
SPEAKER_01: You can't land big shows with big fancy Instagram followings if you don't have them.
22:04
SPEAKER_01: That's not it at all.
22:05
SPEAKER_01: It's just really understanding where you need to start and the ladder that you have to build up to and the miracles that can happen along the way, right?
22:13
SPEAKER_01: So when I work with a client, I develop a couple things.
22:16
SPEAKER_01: One, first, what is the primary ROI that you want from being a guest on podcasts?
22:19
SPEAKER_01: Two, what are the different types of rooms that we're gonna put you in?
22:23
SPEAKER_01: For example, if you are a mommy blogger and you are launching a cookbook for postpartum moms, we're gonna put you in motherhood podcasts primarily, but then we're also gonna put you on podcasts with hosts that are moms that aren't necessarily hosting full-on motherhood shows because I'm sure they've talked about being a mom because you can't not if you're a mom.
22:45
SPEAKER_01: And I'm sure there's moms in the audience, or there's a lot of women in the audience whose best friends just gave birth, right?
22:50
SPEAKER_01: So we're looking at a like a different little type of network so that that conversation really stands out.
22:55
SPEAKER_01: Then we're gonna look into some health and wellness podcasts or some birth podcasts, very more specific, or some food podcasts to kind of trickle out this woman's reach and um thought leadership into different industries.
23:08
SPEAKER_01: So like motherhood would be the top one, and then podcasts that have mothers as hosts would be like the second tier, and then like uh postpartum food, very specific ones would be the third tier.
23:21
SPEAKER_01: So then we do that.
23:22
SPEAKER_01: Since podcast downloads are private, we look at every single podcast opportunity through our algorithm.
23:28
SPEAKER_01: So we're looking at who is the host, what is their reputation outside of being a podcast?
23:33
SPEAKER_01: You know, what's they do they have a social media?
23:35
SPEAKER_01: Do they have a business?
23:36
SPEAKER_01: How long have they been in business?
23:37
SPEAKER_01: We're looking at past guests.
23:39
SPEAKER_01: If there are other past guests that you admire that you want to get into the room with, beautiful.
23:44
SPEAKER_01: We're looking at ratings because you know, it's a number that we have, it's not foolproof.
23:48
SPEAKER_01: We're looking at if it's on a network that can at least determine a level of credibility.
23:53
SPEAKER_01: So we're really looking at everything very holistically.
23:55
SPEAKER_01: What I like to tell my clients is start small.
23:58
SPEAKER_01: Find a common denominator.
24:00
SPEAKER_01: Does this person been in business the same amount of time as you?
24:03
SPEAKER_01: Do they have a similar team size as you?
24:05
SPEAKER_01: Do they have similar social media?
24:07
SPEAKER_01: Like it, you just have to get one common denominator that makes you feel like this is a peer podcast versus a fan podcast.
24:15
SPEAKER_01: And then you move up and up and up and you elevate to ones that are gonna also elevate your brand.
24:21
SPEAKER_01: And so we create, it takes, I mean, seven and a half years of doing this.
24:25
SPEAKER_01: We can look at a client and be like, this is the exact list.
24:28
SPEAKER_01: This is the exact list that's gonna get them yeses, but that's also gonna elevate them.
24:33
SPEAKER_01: Where people get stuck is that there's millions of podcasts.
24:37
SPEAKER_01: So someone will come to me and say, Scout, I used your pitch.
24:41
SPEAKER_01: I pitched myself, I didn't hear anything.
24:43
SPEAKER_01: I was like, Well, let me see the pitch.
24:44
SPEAKER_01: I mean the list.
24:45
SPEAKER_01: It's 50 podcasts.
24:48
SPEAKER_01: Half of them are like Jay Shaddy, Skinny Confidential, Oprah, Glenn Doyle, okay.
24:53
SPEAKER_01: The other half of them, I'm like, well, that show only does solo episodes now, and that show just wrapped, like, they're not booking until next year.
25:00
SPEAKER_01: And that show you might be a fit for, but I'm pretty sure they just had someone just like you on, right?
25:04
SPEAKER_01: And so there's that, there's just understanding the landscape, and then there's also understanding the sheer volume that you need to pitch to get a yes.
25:12
SPEAKER_01: You have to pitch 25 to 50 podcasts to get one to three yeses through the door, right?
25:17
SPEAKER_01: Because even if I think a client is the perfect absolute fit for a podcast, do you know how many times I've heard I just had someone like her on two weeks ago?
25:27
SPEAKER_01: It's timing.
25:28
SPEAKER_01: It's it everything has to converge beautifully.
25:32
SPEAKER_01: So, also if you I'm a big proponent of AI, I really am, but if you ask ChatGBT or Claude what podcast to be on, I guarantee you they will say Mel Robbins, call her daddy, Jay Shaddie.
25:42
SPEAKER_01: It's the only ones they seem to know.
25:44
SPEAKER_01: So it's really about understanding the landscape, figuring out what that peer energy is, understanding the different types that you should be in strategically to get to either your aligned audience or your aligned buyer, and then starting small and working up the line.
25:58
SPEAKER_00: And I think that is a step a lot of people would skip.
26:01
SPEAKER_00: They're probably perfecting the pitch, and their pitch might be pretty good, but the pitch is going to the wrong kind of shows.
26:08
SPEAKER_00: So again, I my eye was really drawn to the fact that you really speak to that list more than you speak to the pitch more recently on your social media.
26:17
SPEAKER_00: Because yeah, you could, and it does take a long time to put together a pitch that's personal to the show and then actually send out the emails and then follow them up.
26:26
SPEAKER_00: Like it's a lot of time.
26:28
SPEAKER_00: So it makes sense that you need to be strategic with who you are spending that time on.
26:32
SPEAKER_01: Yeah, we this has been a pain point that I have heard because we work with clients one-on-one.
26:38
SPEAKER_01: So we operate very much like a private PR agency pays the retainer, et cetera, et cetera.
26:43
SPEAKER_01: But there's so many women in my orbit that just a fancy PR agency retainer is not in the books for them.
26:49
SPEAKER_01: And that's honestly bothered me for years because I believe that being a guest on podcast is the most accessible form of PR content, et cetera, that really any woman can get in.
27:00
SPEAKER_01: So we could talk about this later, but that exact problem that you did, we've created a tool to take our agency expertise.
27:07
SPEAKER_01: We'll curate your list, we'll write your pitch, and we're launching a tool where you can actually access our software and our portal.
27:14
SPEAKER_01: And then you can pitch yourself under 30 minutes a week, knowing that you are pitching the exact right people you need to with the exact right pitch.
27:22
SPEAKER_01: This is part of, I think, my next evolution of the agency is not just being a PR agency, but helping women take our expertise, our curation, our strategy, and putting it into an accessible subscription so that they can pitch themselves without spending hours trying to find the right list every single week.
27:42
SPEAKER_00: I love that.
27:43
SPEAKER_00: Because you're right, not everyone has a big, beautiful budget for a PR agency, but there is like we're experts for a reason in what we do, right?
27:52
SPEAKER_00: So having access to tools like that is that beautiful stepping stone before they are ready to completely outsource this.
27:59
SPEAKER_00: So we will circle back to that for sure, and we can link all of this stuff in the show notes as well.
28:04
SPEAKER_00: Um, okay, so step number one, create your list.
28:07
SPEAKER_00: Strategically create your list.
28:10
SPEAKER_00: Then obviously, the pitch comes into play.
28:14
SPEAKER_00: Run us through, I know you briefly spoke about how you have created a pitch that sounds very different and unique and is obviously working.
28:22
SPEAKER_00: Run us through what a pitch should look like, what we should be including in it, is there too much information?
28:29
SPEAKER_00: You know, what's the perfect blueprint?
28:31
SPEAKER_01: Okay, so uh controversially, our pitches are very long.
28:35
SPEAKER_01: Everyone is like, doesn't that seem long?
28:37
SPEAKER_01: And I'm like, well, a podcaster knows within the first two paragraphs if they want to have our client on.
28:41
SPEAKER_01: So if they do, then they have all the information they need and they don't have to go anywhere.
28:45
SPEAKER_01: That is my goal.
28:46
SPEAKER_01: I if if a podcaster has to Google my client's Instagram, I have failed.
28:51
SPEAKER_01: I don't want any work to be done by the podcast host.
28:56
SPEAKER_01: So that's rule number one.
28:57
SPEAKER_01: We need Instagrams linked, websites linked.
29:00
SPEAKER_01: If you mention that you are a guest on a certain podcast, we need that linked.
29:03
SPEAKER_01: If you're featured in Forbes, we want that linked too.
29:06
SPEAKER_01: We want a photo in the middle of the email, not attached, baked in so people can get the energy, the vibe, the essence of who you are.
29:13
SPEAKER_01: Make sure you do like a really great photo shoot for this.
29:16
SPEAKER_01: So that's rule number one.
29:17
SPEAKER_01: Just from like an operational admin standpoint, they we we want the podcast host to be able to read this and not feel like they have to go anywhere else to research this person.
29:28
SPEAKER_01: We want that first line to be very emotionally grabbing and very specific.
29:35
SPEAKER_01: We don't want to say, we have a great guest for you, right?
29:39
SPEAKER_01: We want to say something that is so incredibly specific to the client's value and to what they're gonna provide so that in a second the podcast host knows, oh, okay, this is the problem that this guest is gonna answer for my community and provide value for.
29:53
SPEAKER_01: Permission to be human, permission to really write the way you are, like who you are.
30:00
SPEAKER_01: This is a human first strategy, a human first medium.
30:05
SPEAKER_01: So you're not gonna write your pitch like a press release, you're not gonna write your pitch like a corporate business email.
30:11
SPEAKER_01: They wanna know who the human is that they're about to spend 30 minutes to an hour with.
30:16
SPEAKER_01: And so your pitch has to feel like you.
30:19
SPEAKER_01: It has to feel like you.
30:21
SPEAKER_01: So if you use certain words, if there's certain words in your brand that you always use, if you like speaking a certain way, put that in so they can really get who you are.
30:29
SPEAKER_01: The third thing is five talking points you're gonna add in.
30:33
SPEAKER_01: Those have to be micro, micro, micro, micro, micro.
30:37
SPEAKER_01: So I always like to give the example.
30:38
SPEAKER_01: If you are a parenting coach, instead of one of your talking points being parenthood, one of your talking points would be I can uh I can teach you how to consciously parent a two-year-old who has multiple tantrums a week.
30:52
SPEAKER_01: Boom.
30:53
SPEAKER_01: That's a talking point.
30:55
SPEAKER_01: And then the last piece of advice I'll give you is that before you write your pitch, I want you to write down five things that you would brag about if you were not allowed to be humble.
31:04
SPEAKER_01: I think women have a really, really hard time tapping into the thing that make them very powerful and very magical.
31:08
SPEAKER_01: And so when we write these pitches, we shrink.
31:11
SPEAKER_01: And we don't put in the moments or the accolades or the impressive things because we don't, we either literally don't think they're that important or we don't want to sound arrogant.
31:20
SPEAKER_01: So I always tell my clients if you're gonna write a pitch, brag first, do a little exercise, write the things you're proud of, and really, really unleash that.
31:29
SPEAKER_01: No one has to read it, you're not saying it online, and then write your pitch.
31:33
SPEAKER_01: And then if you want the template, you can go to scoutsagency.com backslash pitch dash template, and you can steal our pitch template from us and you can get all that too.
31:41
SPEAKER_00: I will link that in the show notes as well.
31:43
SPEAKER_00: Um, do you I'm assuming they do a lot of research on the actual show first to make sure that they haven't just had an episode on I help you consciously parent a two-year-old who has tantrums every single week.
31:58
SPEAKER_00: Um, what I'm hearing is you're not rinse and repeating the same pitch.
32:01
SPEAKER_00: Like there's thought that goes into these pitches to ensure that when the host reads it, it's like, oh, we actually have not had that topic.
32:07
SPEAKER_01: No, not really.
32:09
SPEAKER_01: I'm gonna say a really controversial answer.
32:11
SPEAKER_01: I've done it both ways.
32:13
SPEAKER_01: If you customize too much, your results go down.
32:17
SPEAKER_01: It is just too time consuming.
32:20
SPEAKER_01: Additionally, you cannot scroll through every episode a podcast host has done.
32:25
SPEAKER_01: Additionally, some of them have banked six months in advance, and you don't know what those are.
32:30
SPEAKER_01: Something that I'm really, really good at is being really, really honest about what moves the needle in the process and what doesn't.
32:37
SPEAKER_01: And yes, I would probably sound better if I came on here, Jess, and I said a hundred percent of we would never, you have to customize, you have to listen, and you have to make sure you resonate, you will not get booked on a podcast.
32:50
SPEAKER_01: You have to book, you have to pitch 25 to 50 a week for months on end to run a successful podcast tour.
32:56
SPEAKER_01: There is no you have a job.
32:59
SPEAKER_01: Everyone has a job, right?
33:00
SPEAKER_01: It just wouldn't work.
33:01
SPEAKER_01: Like you wouldn't get enough yeses through the door.
33:05
SPEAKER_01: So we write a pitch that universally hits the pillars and the demographics in the rooms we want to go after.
33:13
SPEAKER_01: Sometimes we'll write two or three separate pitches depending on the different types of rooms.
33:17
SPEAKER_01: So, like a motherhood pitch, like the pitch that's going straight to motherhood podcasts for that client that we talked about, that might be a different pitch that's going to the food ones or that's going to the podcasts who are just moms themselves and not running motherhood podcasts.
33:32
SPEAKER_01: So we can delineate different types of strategies for different shows.
33:36
SPEAKER_01: And then the goal of the podcast, the pitch, is to write something that is working for every single one.
33:44
SPEAKER_01: Now, people say, Well, shouldn't you customize?
33:47
SPEAKER_01: Here's where I'm gonna call bullshit on that.
33:49
SPEAKER_01: Do you want to know what you customizing means?
33:52
SPEAKER_01: Means you go to the podcast, you look at the last three, or you go to their Instagram, you notice they just adopted a dog, and you go, Oh my god, your dog is so cute.
34:00
SPEAKER_01: And do you want to know what they know?
34:01
SPEAKER_01: You don't listen to my podcast.
34:03
SPEAKER_01: You looked at my Instagram for five seconds.
34:05
SPEAKER_01: Save yourself the five seconds, girl.
34:07
SPEAKER_01: Do not customize if you don't actually really, really know the podcast, because as a podcaster myself, I feel it.
34:14
SPEAKER_01: I know it.
34:15
SPEAKER_01: I know it.
34:15
SPEAKER_01: And I'm like, girl, save your time.
34:17
SPEAKER_01: You don't need to listen to my whole podcast to want to be a guest on my podcast.
34:20
SPEAKER_01: And so I save customization for moments that are real and authentic.
34:24
SPEAKER_01: Like my client's been listening to you for three years.
34:27
SPEAKER_01: She has heard every single episode.
34:28
SPEAKER_01: You have talked about this one specific subject.
34:30
SPEAKER_01: And here is something that she curated exclusively for you.
34:34
SPEAKER_01: That lands so much better than a like 10 second extra trying to customize.
34:41
SPEAKER_01: And so that's what I say as someone who's done this forever and I've done it both ways.
34:45
SPEAKER_01: I want to get guesses in the doors, and podcast hosts know that you're not listening to like all of their episodes before you pitch them.
34:53
SPEAKER_00: Yeah.
34:53
SPEAKER_00: And I think too, when you are a guest on someone's show, sometimes we forget the benefit for the show.
35:00
SPEAKER_00: Like sometimes a guest, you're just thinking about how can this benefit me?
35:03
SPEAKER_00: How can how is this about me?
35:04
SPEAKER_00: Me, me, me, me.
35:05
SPEAKER_00: But it's like if you are a really good guest, that show is also winning by having you on there.
35:10
SPEAKER_00: Like, yeah, you don't need to fluff it up too much.
35:12
SPEAKER_00: Just identify, I'm really great at what I do.
35:15
SPEAKER_00: Here's how I can add value to your show.
35:19
SPEAKER_00: Let's get this booked in.
35:20
SPEAKER_01: So that makes sense.
35:21
SPEAKER_01: Yeah, that's yeah, exactly.
35:22
SPEAKER_01: That's the way I approach mine.
35:23
SPEAKER_01: I'm like, let me give your audience seven and a half years of strategy tips.
35:28
SPEAKER_01: Like, as much as I can fill into this hour, I will fill into this hour for your community.
35:32
SPEAKER_01: And that's the value.
35:34
SPEAKER_01: Like, that's why it's such a symbiotic relationship that's so beautiful, in my opinion.
35:38
SPEAKER_00: Yeah, yeah.
35:39
SPEAKER_00: Okay, so we've done a list and we've done the pitch.
35:41
SPEAKER_00: That's gone.
35:42
SPEAKER_00: They hear nothing.
35:44
SPEAKER_00: What's your rule when it comes to follow-up?
35:47
SPEAKER_00: Is there a time frame?
35:48
SPEAKER_00: What do you say?
35:49
SPEAKER_00: Do you not run us through that?
35:51
SPEAKER_01: So we do a follow-up, uh, seven days, five to seven business days after you've done the first one.
35:55
SPEAKER_01: We do one follow-up.
35:56
SPEAKER_01: We don't like doing a third unless it's sorry, a second follow-up, which would be a third touch point, unless it's a couple months later and you have something new to share, genuinely.
36:05
SPEAKER_01: Like you were a guest on a big podcast or you hit a milestone in your business, or you have more value to add, or you had an idea, right?
36:11
SPEAKER_01: Then you can do a third, a second follow-up, which would be a third touch point.
36:15
SPEAKER_01: Uh, I like to say timing-wise, when we start pitching our clients, typically within the first two weeks, we have one, the first one come in.
36:23
SPEAKER_01: Um, and if you're pitching 25 to 50 a week, you should expect about one to two coming in a week over time.
36:30
SPEAKER_01: So this really is a long game.
36:32
SPEAKER_01: And then it's also, you know, sometimes a host is like, okay, can she record tomorrow?
36:36
SPEAKER_01: It'll go out next week.
36:37
SPEAKER_01: And sometimes a host is like, Great, can she record in four months?
36:40
SPEAKER_01: And then it'll come out three months after that.
36:43
SPEAKER_01: Um, so when it comes to that, I would just recommend rinse and repeat 25 to 50 a week, follow up five to seven day business days after.
36:52
SPEAKER_01: And then in four weeks, if you haven't gotten at least two, then you're pitching to the wrong list of podcasts.
36:59
SPEAKER_00: Yep.
36:59
SPEAKER_00: Yep.
37:00
SPEAKER_00: And what's your strategy for keeping track of all of this?
37:03
SPEAKER_00: Like I know some of my listeners they love it, they love a system, they love a process.
37:06
SPEAKER_00: So, what does that look like for you guys behind the scenes?
37:09
SPEAKER_00: I'm assuming a lot bigger because you've got lots of clients, but yeah, what recommendations can you make there?
37:14
SPEAKER_00: Because that's a the admin part is important, otherwise, they're just gonna slip straight through.
37:19
SPEAKER_01: We've had a big evolution.
37:21
SPEAKER_01: So we used to do it on Excel spreadsheets very manually.
37:24
SPEAKER_01: Then we would like share Excel spreadsheets between account managers, and everything would be on Google Docs.
37:30
SPEAKER_01: Then someone told me what a CRM is, and I was like, wow, that sounds amazing.
37:34
SPEAKER_01: And so I got a CRM.
37:36
SPEAKER_01: Uh, we downloaded and uploaded all of the podcasts that we pitched to in the CRM system.
37:42
SPEAKER_01: So we had uh five to seven thousand podcasts that we manually picked and curated.
37:46
SPEAKER_01: The 6,000 episodes we booked have come from this manually picked and curated database.
37:52
SPEAKER_01: Uh, this year, it was like we need to step up our admin situation if we're gonna scale, which we are.
37:58
SPEAKER_01: We've doubled our revenue this year from last year.
38:00
SPEAKER_01: And so that offering that I told you about a little bit earlier, we've actually created a full admin system platform app.
38:09
SPEAKER_01: It is a CRM system, it is a tracker, it is a pitcher.
38:12
SPEAKER_01: It reminds you to follow up.
38:13
SPEAKER_01: It has all of our podcasts in there.
38:14
SPEAKER_01: You can build lists in there.
38:16
SPEAKER_01: And so, right now we're using our own proprietary software and platform that is specifically built to pitch podcasts.
38:21
SPEAKER_01: And that's the platform and software that anyone can get access to now when you sign up as a monthly subscription.
38:27
SPEAKER_01: Um, if you don't want to do that, it's Google Sheets and Gmail pitching.
38:32
SPEAKER_00: We've all got to start somewhere, don't we?
38:34
unknown: Yeah.
38:34
SPEAKER_00: When I think about the processes that I had when I first started my business.
38:37
SPEAKER_00: Although I'll admit I'm still not very good with my processes.
38:41
SPEAKER_00: My assistant will come in and she's like, holy shit, Jess, how have you run your business like this?
38:47
SPEAKER_00: I'm like, we can't be perfect.
38:51
SPEAKER_01: Also, like when you're the business owner, you're most likely not the systems person.
38:56
SPEAKER_01: You're the visionary, you're pushing things through, you're the face, you're the marketing, you're the cell, you're the heart.
39:00
SPEAKER_01: And that is so me.
39:02
SPEAKER_01: So me.
39:02
SPEAKER_01: Like with this whole platform that we put together, I'm like, oh, the method, the madness in my method now has to be like placed into an SOP and worked out beautifully, which is very different for me.
39:12
SPEAKER_00: Yeah, yeah.
39:13
SPEAKER_00: Usually just you think and you go.
39:14
SPEAKER_00: You think you're like, What?
39:16
SPEAKER_00: You're not ready in my mind?
39:17
SPEAKER_00: It's weird.
39:17
SPEAKER_00: Yeah, yeah, yeah.
39:18
SPEAKER_00: Um okay, so pitch has gone out, they've got a yes.
39:22
SPEAKER_00: What strategy do you recommend for them to one, ensure the episode's going to be worth their time, but also optimize the aftermath of that episode.
39:34
SPEAKER_00: So it's one thing just to turn up to a podcast, but again, there's an ROI that we want to protect here.
39:38
SPEAKER_00: So run us through like, do you have anything for them to do after the show?
39:42
SPEAKER_01: Oh my God, before and after.
39:44
SPEAKER_01: Yeah.
39:44
SPEAKER_01: So one of my things that I say is that when you are a guest on podcasts and you think that the audience is gonna be your primary ROI, you are missing 90% of the meat on the bone.
39:54
SPEAKER_01: I like to think of these opportunities as full 360 marketing campaign opportunities.
40:00
SPEAKER_01: So before you're a guest on this podcast, you're gonna do a little story, right?
40:03
SPEAKER_01: Or you're gonna say, Oh, today I'm a guest on a podcast.
40:05
SPEAKER_01: This is the pod, right?
40:05
SPEAKER_01: You know, you're gonna do a little thing.
40:06
SPEAKER_01: I was trying to take videos.
40:07
SPEAKER_01: I've I took a couple before, I'm gonna tag you, it'll be up, right?
40:10
SPEAKER_01: Then you're gonna go on the podcast.
40:12
SPEAKER_01: Then after the podcast, you're gonna make sure that you rate and review the podcast.
40:16
SPEAKER_01: You are gonna follow the host on Instagram, you're gonna follow the podcast on Instagram, you're gonna reach back out to the host, thank them for having you on the show.
40:22
SPEAKER_01: This is that networking piece.
40:24
SPEAKER_01: Ask how they can you can support them, etc.
40:27
SPEAKER_01: Then, whenever you see their post on Instagram, you better like that, you better comment, you better be cheering them on, right?
40:31
SPEAKER_01: Like give them the engagement.
40:33
SPEAKER_01: Then when the episode goes live, you are gonna collaborate with the host.
40:37
SPEAKER_01: So you're gonna get the social media stuff.
40:39
SPEAKER_01: I think you were like, like, I'm like, yes, I want to collaborate with you, obviously.
40:42
SPEAKER_01: Why would I not, right?
40:43
SPEAKER_01: Get all the collaboration going.
40:45
SPEAKER_01: Then you can take like the five best things you said from that episode and create a quilt carousel.
40:50
SPEAKER_01: Then you can take this whole episode and write a whole LinkedIn post about it.
40:54
SPEAKER_01: Then you can send it out to your newsletter.
40:56
SPEAKER_01: You could put it in your signature, you can create a Spotify playlist with all the episodes you've been a guest on.
41:01
SPEAKER_01: You can put it in front of your audience like 10 to 15 times.
41:06
SPEAKER_01: And you're not creating content, you're repurposing content.
41:09
SPEAKER_01: And that is energetically way easier than creating content every single time.
41:14
SPEAKER_01: So it really is about the story that you tell to your existing audience.
41:18
SPEAKER_01: I'm not just here to talk to your audience, I'm here to show my audience that I get invited to talk to other audiences, right?
41:25
SPEAKER_01: So I'm warming up the women who have been following me forever who might not know if it's the right time for them to come into my community or, you know, sign up for my newsletter or become a client.
41:35
SPEAKER_01: But then they see a reel of me on a podcast talking as the thought leader and as the expert, and that's the thing that moves them over.
41:42
SPEAKER_01: So do not sit on the storytelling that you can bring your audience along with, as well as the immense amount of repurposing power there is on one of these episodes, and then the networking and the strengthening of the relationship that you had with the host.
42:00
SPEAKER_01: All of those things, if you do that with every single episode and you're on like 30 to 50 shows, your business will expand.
42:09
SPEAKER_00: It creates so much authority when you just see someone in motion and being on the podcast and sharing this and sharing that, it's just so magnetic to see.
42:19
SPEAKER_01: When you imagine if I went on this podcast and I like didn't tell my audience and then I just waited for your audience to like DM me or something, it would be such wasted potential.
42:30
SPEAKER_00: Yeah, yeah.
42:31
SPEAKER_00: And I actually love that we just spoke about that because I don't, yeah, I think uh those who are a guests or they want to be a guest are probably nailing the runway to the episode, but then they're like, cool, that's done, and they just disappear.
42:44
SPEAKER_00: But as you've just mentioned, there are so many different ways you can optimize this episode.
42:48
SPEAKER_00: Um and again, it's such easy content to create, it's there in front of you.
42:53
SPEAKER_00: Repurposing is such easy content to create.
42:56
SPEAKER_01: Yeah, it's not even creating, it's just repurposing, which is like the best.
43:00
SPEAKER_01: And then you're on the internet all the time without ever actually like really being on the internet, you know what I mean?
43:05
SPEAKER_01: Yeah, we love that.
43:06
SPEAKER_01: We love that.
43:07
SPEAKER_01: Um, so you obviously have your own podcast show.
43:10
SPEAKER_01: Yes.
43:10
SPEAKER_01: Yes.
43:11
SPEAKER_01: How long have you had yours for?
43:13
SPEAKER_01: So I my podcast history is that I used to host a podcast with my sister called OK Says.
43:18
SPEAKER_01: We were a top charting podcast, we were on a network, we interviewed every huge celebrity reality TV show, uh, female entrepreneur, content creator, author, etc.
43:30
SPEAKER_01: It was the time of my life.
43:31
SPEAKER_01: I loved it so much.
43:33
SPEAKER_01: We were a traditional influencer-based type of a podcast.
43:36
SPEAKER_01: So we we got ad revenue, etc.
43:39
SPEAKER_01: That is what really got me into this whole game.
43:42
SPEAKER_01: My sister and I shut our podcast down two years ago, and it was like the saddest moment.
43:48
SPEAKER_01: I cried literally for two months.
43:49
SPEAKER_01: She didn't cry at all, which I like literally can't, I still can't believe it.
43:53
SPEAKER_01: And I that is like that is a sister combo, is that not?
43:56
SPEAKER_01: Like 12 and chase.
43:57
SPEAKER_01: Yes.
43:57
SPEAKER_01: Yes.
43:57
SPEAKER_01: Oh no, no, no.
43:58
SPEAKER_01: I'm like literally crying, like this is.
44:00
SPEAKER_01: Like friends ending.
44:01
SPEAKER_01: Like I feel like I'm like a TV show that's just ended.
44:03
SPEAKER_01: And she's like, Yeah, you know, it's time.
44:05
SPEAKER_01: And I'm like, what?
44:06
SPEAKER_01: Anyways, we ended that because we both started our own businesses, and those were taking up a lot of time.
44:12
SPEAKER_01: We don't live in the same city.
44:13
SPEAKER_01: I had a daughter.
44:14
SPEAKER_01: It was getting logistically difficult, and there's only so much energy to go around.
44:20
SPEAKER_01: So I started my own show.
44:22
SPEAKER_01: It's much more manageable to keep up with.
44:24
SPEAKER_01: I don't have to travel to Los Angeles to do it.
44:26
SPEAKER_01: Sometimes I do solos.
44:27
SPEAKER_01: Sometimes I have guests on.
44:29
SPEAKER_01: And honestly, people are a little bit shocked about why I host a show.
44:35
SPEAKER_01: I don't care how many people listen to my podcast, actually.
44:39
SPEAKER_01: I don't really even check.
44:40
SPEAKER_01: I really do it for the content.
44:42
SPEAKER_01: I do it for the connection.
44:44
SPEAKER_01: I do it for to massage my messaging.
44:47
SPEAKER_01: I do it to almost like think tank my ideas.
44:50
SPEAKER_01: And I do it to meet other women.
44:53
SPEAKER_01: And that to me is such a bigger ROI than like the number of people who listen.
44:59
SPEAKER_01: I don't want ad money.
45:00
SPEAKER_01: I don't want any of it.
45:01
SPEAKER_01: Um, if someone wants to, you know, if I'm gonna make money off the podcast, it's because I'm harnessing the purchasing power of my community back into Scouts Agency.
45:10
SPEAKER_01: And so it's honestly just a love of talking to other people.
45:14
SPEAKER_01: And then I use it to place myself as an authority in the industry, right?
45:18
SPEAKER_01: Like it would be kind of weird if I didn't have a podcast too.
45:21
SPEAKER_01: Like I have to be in, I gotta be doing the stuff.
45:23
SPEAKER_01: And then I use it to network and I use it to uh practice different messaging.
45:28
SPEAKER_01: And um, yeah, I don't really care how many people listen or don't listen.
45:33
SPEAKER_01: Yeah.
45:33
SPEAKER_00: I'm honestly I'm a bit like that with mine.
45:35
SPEAKER_00: I obviously we have a successful show and it's done well since day one, but it's never been about how high on the charts can we get and how many downloads can we get.
45:46
SPEAKER_00: Much like you, I love the conversations that come from a show and the shift in gears when again, like when marketing is so heavily on social media or all this or that, it's just so nice to sit down in front of the microphone and chat away.
45:58
SPEAKER_01: Also, Jess, I would like bet money that you've made more money from your podcast than if you like hit the top charts and we're doing ad revenue.
46:07
SPEAKER_01: Like this, if you can use your podcast as your marketing and content mothership for your business, you will make your business so much money.
46:17
SPEAKER_01: Yeah, yeah.
46:18
SPEAKER_00: Every time I ask a client, how do you find me?
46:19
SPEAKER_00: Why, why, why?
46:21
SPEAKER_00: The podcast every single time.
46:22
SPEAKER_00: The podcast, the podcast, the podcast, or hurt me on another podcast.
46:26
SPEAKER_00: Yep, I don't doubt it.
46:27
SPEAKER_00: Yeah, yeah, I love this.
46:29
SPEAKER_00: Okay, well, this has been so helpful.
46:31
SPEAKER_00: Even I have learned so much today.
46:33
SPEAKER_00: You did mention a few tools and resources they can dive into, but please let's rehash where they can find you if they want to jump into the agency, whether it's a tool or your full service.
46:44
SPEAKER_00: Let us let us hear it all.
46:46
SPEAKER_01: Okay, beautiful.
46:47
SPEAKER_01: I was like, oh my God, we've been talking for 52 minutes.
46:49
SPEAKER_01: I thought we had like another 30 minutes to go.
46:51
SPEAKER_01: Anyways, that flew by.
46:53
SPEAKER_01: Um, the best way to find us is scoutsAgency.com on our homepage.
46:57
SPEAKER_01: It'll kind of fork you out to two different options.
47:00
SPEAKER_01: You can work with us one-on-one as a VIP private client, and there's a link to my calendar to book a call to chat with me about that.
47:07
SPEAKER_01: Or if you're interested in that tool that we just mentioned, you can subscribe to the placement studio.
47:13
SPEAKER_01: It is a 12-month subscription.
47:16
SPEAKER_01: Uh, you submit an intake form.
47:18
SPEAKER_01: Our team will build out your entire podcast strategy within seven days.
47:21
SPEAKER_01: We will write your brand strategy deck.
47:23
SPEAKER_01: We will write your pitch.
47:24
SPEAKER_01: We will give you your first 100 podcasts and you get access to our software and our portal.
47:30
SPEAKER_01: So you can actually pitch internally and get access to the CRM, the tracking, all that stuff.
47:35
SPEAKER_01: So you don't have to mess with research and Google Sheets and all that.
47:38
SPEAKER_01: And then every single month, we will drip a new batch of podcasts specifically curated to you for you to pitch yourself.
47:45
SPEAKER_01: So all you have to do is literally go in the portal, press a couple buttons, press another couple buttons, and then schedule yourself on the podcast that say yes to you.
47:54
SPEAKER_01: It also comes with group coaching and all of our courses.
47:56
SPEAKER_01: It really is this guest podcast guesting operating tool in one.
48:00
SPEAKER_01: And I'm really, really proud and excited about it.
48:03
SPEAKER_01: So you can get information there.
48:05
SPEAKER_01: And then if you're like, I just want your free pitch template, you can also get that on the website too.
48:09
SPEAKER_01: So it's your one-stop shop.
48:10
SPEAKER_01: You can follow me on Instagram at Gabrielle Scout Mayo and Scouts Agency on Instagram at Scouts Agency.
48:16
SPEAKER_01: I love this.
48:17
SPEAKER_00: Well, I'm gonna link all of this in the show notes.
48:19
SPEAKER_00: That subscription is genius.
48:22
SPEAKER_00: Thank you.
48:23
SPEAKER_01: Thank you.
48:23
SPEAKER_01: I'm I like and also just perspective on business, right?
48:27
SPEAKER_01: Jess, I've been in business for seven and a half years.
48:30
SPEAKER_01: I have been dreaming of the right thing to present so that every female entrepreneur can benefit from this strategy.
48:38
SPEAKER_01: And finally it's come together in the most powerful ways, even better than I could have imagined.
48:44
SPEAKER_01: The capabilities and the power behind it are amazing.
48:47
SPEAKER_01: And so I'm really excited about how it's going to change people's relationship to being a guest on podcasts.
48:52
SPEAKER_01: No longer, you know, PR agencies aren't, we're not gatekeeping this anymore.
48:56
SPEAKER_01: I'm sure many PR agencies will not like me for this platform, but it really puts the power of the strategy in the female entrepreneur versus the PR agency.
49:04
SPEAKER_00: Well, yeah, linked in the show notes for all of you to go and have a look.
49:07
SPEAKER_00: Hopefully, this episode has inspired you to go and be a guest more often.
49:11
SPEAKER_00: Or if you are a guest often, you now have a strategy that's going to work and land you more shows because yeah, we know it is a very time-consuming part to business, and having the right system behind you will just create that momentum, um, which is great.
49:27
SPEAKER_00: Gabrielle, thank you so much for sharing your genius when it comes to podcasting and just sharing your energy with the show.
49:34
SPEAKER_00: It's been really nice to connect with you, and yeah, I'm grateful that you've reached out.
49:39
SPEAKER_00: Um, hopefully we'll connect again if you come to Australia.
49:42
SPEAKER_00: Please let me know.
49:43
SPEAKER_00: We'll grab a wine or a coffee or something.
49:45
SPEAKER_01: Sounds wonderful.
49:46
SPEAKER_01: And if you're ever in the States in California, you have to let me know.
49:49
SPEAKER_01: This was one you are a very good podcast host.
49:54
SPEAKER_01: I mean, you are an incredible interviewer, truly.
49:56
SPEAKER_01: I've been on like hundreds of these.
49:58
SPEAKER_01: So I'm really, really honored that you did all of my work justice.
50:03
SPEAKER_01: Thank you.
50:03
SPEAKER_00: Thank you very much.
50:04
SPEAKER_00: Um, well, yeah, I'm sure you guys love that.
50:07
SPEAKER_00: Uh, thank you for tuning in.
50:08
SPEAKER_00: Go and follow all the links and do all of the things.
50:11
SPEAKER_00: And yeah, Gabrielle, thank you again for being here.
50:13
SPEAKER_00: We'll talk to you guys in the next one.
50:14
SPEAKER_00: Bye.