Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Luxury Watch Industry
Episode 72 of The Demographics Podcast explores how declining birth rates in developed economies are reshaping the luxury watch industry. Lucas and Luna examine Swatch Group's 2025 annual report showing a 12% drop in entry-level Swiss watch sales in China and Europe, while high-end pieces over $20,000 grew 8%. They discuss why younger consumers in aging societies are shifting spending from family formation to discretionary luxury, and how Rolex, Patek Philippe, and independent watchmakers are adapting marketing and production. The episode also covers the rise of women buyers, now 40% of…
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