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Reviving a Forgotten Riverfront Landmark | Rochester News
A long-neglected west-side landmark is set for a dramatic comeback, transforming into a vibrant hub of retail, commerce, and housing—with underground parking added for good measure. After years of dormancy since the pandemic, this bold revitalization project aims to turn the building into a self-sustaining destination that draws crowds and spurs neighborhood growth. Leveraging its riverside location on the Genesee Riverway, the plan is to make it a beacon of urban renewal. Construction begins in 12–18 months, promising a game-changing boost to the area—and sparking curiosity about its wider…
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