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Lily Brown's 'Snug' Robe Dupe · Outspoken the Podcast

0:04
Speaker 1: Hello and welcome to Outspoken. It's your dose of the
0:07
Speaker 1: hottest influencer and pop culture news twice a week. I'm
0:11
Speaker 1: Kate Torber and coming up on today's show, Lily Brown
0:14
Speaker 1: calls out major Australian brands over dressing gown dupe. Jade
0:18
Speaker 1: Tunchi says she's off the PR invite list now that
0:21
Speaker 1: she's a mum and our Friday debrief. But first, Brittany
0:25
Speaker 1: Saunders and Matt Hay have spilt some serious tea about
0:28
Speaker 1: the meanest influencer in Australia. Talking on their podcast High Scrollers,
0:33
Speaker 1: Britt and Matt were discussing the notion of what you
0:36
Speaker 1: put out to the universe coming back to you when
0:39
Speaker 1: Matt said this.
0:41
Speaker 2: And people just come to mind.
0:43
Speaker 1: There's one influencer that comes to mind and you know
0:46
Speaker 1: exactly who it would be.
0:48
Speaker 2: But she is the nastiest motherfucker in this industry.
0:52
Speaker 3: Oh, yeah.
0:53
Speaker 1: And she just keeps having the worst luck and she
0:57
Speaker 1: keeps making video after video about how miserable her fucking
1:02
Speaker 1: life is.
1:03
Speaker 3: Sorry. Sorry? What?
1:05
Speaker 1: Now you don't have every fucking guessing about who you're
1:07
Speaker 1: talking about.
1:08
Speaker 3: Guess it, bitch. Guess it.
1:09
Speaker 1: She is a nasty, nasty piece of work.
1:12
Speaker 3: What if she knows?
1:14
Speaker 2: Because she would know that you're talking about her. Because
1:17
Speaker 2: there's only one, isn't there? There's only one person who
1:20
Speaker 2: can figure it out.
1:21
Speaker 1: I don't care.
1:22
Speaker 2: Bring it on, love. I mean, maybe that's a reality
1:24
Speaker 2: check that some people need.
1:26
Speaker 1: Well, this is the thing.
1:27
Speaker 2: She is a nasty, nasty piece of work too.
1:31
Speaker 3: Quite literally everyone, everyone has a problem.
1:34
Speaker 1: You know what I mean? Oh my God. I would
1:37
Speaker 1: pay a lot of money to have confirmation of who
1:39
Speaker 1: this is.
1:39
Speaker 2: I have someone in mind.
1:41
Speaker 1: Yeah. I don't know if we should say though, who
1:43
Speaker 1: I think it could be. Can you give some clues? Well,
1:46
Speaker 1: the influencer I think it could potentially be lives in
1:49
Speaker 1: Melbourne and She's in her mid-twenties. She used to date
1:53
Speaker 1: an AFL player and she recently has been called out
1:57
Speaker 1: a lot. I'm wondering if it could be her. Yes,
2:00
Speaker 1: I know exactly who you're talking about and she did
2:02
Speaker 1: jump to mind. But then I wonder, is this influencer
2:04
Speaker 1: located in the same spot as Brit and Matt? Well,
2:08
Speaker 1: there aren't heaps of influencers in Newcastle, but it could
2:11
Speaker 1: be someone more in New South Wales that they may
2:13
Speaker 1: have met at events. And Brittany Saunders is such a
2:16
Speaker 1: lovely influencer. The fact that she even has a problem
2:19
Speaker 1: with this person highlights how horrendous this person must act. Oh,
2:23
Speaker 1: my other thought is Anna Paul. Like surely it could
2:25
Speaker 1: be Anna Paul.
2:25
Speaker 2: Maybe.
2:26
Speaker 1: Because obviously everything's turned to shit for her. Well, Britt
2:30
Speaker 1: and Matt, if you would like to slide into our
2:31
Speaker 1: DMs and tell us who this influencer is, we promise
2:33
Speaker 1: we'll keep it a secret. Or any of our listeners,
2:36
Speaker 1: if you've got some guesses.
2:38
Speaker 2: Welcome back to another daily vlog. Today started super early.
2:41
Speaker 1: We had a massive photo shoot down in Byron Bay today.
2:45
Speaker 1: Lily Brown has hit out at two retailers for allegedly
2:49
Speaker 1: copying the designs of her popular viral robe. Amy, can
2:53
Speaker 1: you tell us more? So Lily owns sleepwear brand Chill,
2:56
Speaker 1: which has become famous for its signature snug robes. And
3:00
Speaker 1: these have been popping off on TikTok because they not
3:03
Speaker 1: only look super comfortable, they're made of fleece, but they're
3:06
Speaker 1: also stocked in these really aesthetic colors. I'd kind of
3:09
Speaker 1: say They're the Frank Green of sleepwear because they've been
3:12
Speaker 1: made in colors like butter and maple and tangerine.
3:16
Speaker 2: They're really cool.
3:17
Speaker 1: They're beautiful robes. I remember when they got released and
3:20
Speaker 1: literally every influencer and their dog was wearing them.
3:23
Speaker 2: And I'm like, why do I want them? It's really working.
3:27
Speaker 1: Well, they also have a headband, which looks like bear
3:29
Speaker 1: ears as an accessory. So you can get a matching one.
3:32
Speaker 1: And they are quite pricey. They'll set you back around $ 159.
3:36
Speaker 1: I think Lily's done a really good job at promoting
3:38
Speaker 1: these robes and having this signature product because she's had
3:41
Speaker 1: her pajama brand chill for a couple of years now.
3:45
Speaker 1: And it hasn't been a super easy road for her.
3:48
Speaker 1: She's spoken a lot in podcasts about how it would
3:51
Speaker 1: have been a lot easier for her to just stick
3:52
Speaker 1: with influencing rather than opening up a business. I think
3:55
Speaker 1: that she was quite shocked that it wasn't as easy
3:58
Speaker 1: as she thought it would be. Yeah, well, there was
3:59
Speaker 1: all that drama over the smelly pajamas a couple of
4:01
Speaker 1: years ago. We spoke in detail about it and I
4:04
Speaker 1: know that really hurt Lily. Yeah, you can tell her
4:06
Speaker 1: business means a lot to her, obviously. She's put a
4:08
Speaker 1: lot on the line to make it successful. And she
4:10
Speaker 1: is doing a good job, as you said, because she
4:12
Speaker 1: has been able to create this level of scarcity with
4:16
Speaker 1: the product because every time they release a new color,
4:19
Speaker 1: it sells out instantly and They also recently did a
4:22
Speaker 1: successful collaboration with influencer Jazz Hand, and that created a
4:26
Speaker 1: lot more buzz around the robe. So they released a
4:29
Speaker 1: special robe in the color oak, better known as brown, Kate.
4:33
Speaker 2: I prefer oak. I think that sounds better.
4:35
Speaker 1: Now, late last week, Lily took to Instagram to air
4:38
Speaker 1: her frustration at Bras and Things and Suzanne's for allegedly
4:42
Speaker 1: copying her design.
4:44
Speaker 2: She wrote, so I've decided it's not flattering.
4:46
Speaker 1: It's unfair, rude, and fucking annoying now to be completely honest.
4:50
Speaker 1: I wasn't going to name and shame, but this is ridiculous.
4:53
Speaker 1: Stop ripping off small brands with your hundreds of stores
4:55
Speaker 1: nationwide and internationally. I don't think it makes much difference
4:59
Speaker 1: to either of these retailers bottom line if they sell
5:02
Speaker 1: a few robes here and there. For me, our snug
5:04
Speaker 1: robes are my whole life. She went on to say,
5:06
Speaker 1: I've continually invested and reinvested back into the business since
5:10
Speaker 1: day one, putting everything on the line constantly and taking
5:13
Speaker 1: huge financial risks. I literally moved three hours away from
5:16
Speaker 1: my warehouse to save money so I can continue to
5:18
Speaker 1: support my business. So this is just another slap in
5:21
Speaker 1: the face, especially after Bras and Things launched their snug
5:24
Speaker 1: dupe in March after I literally shot a campaign for
5:26
Speaker 1: them and promoted their brand on my socials two weeks
5:29
Speaker 1: before they had this style on their shop floor. I
5:32
Speaker 1: really feel for Lily because I agree with her. This
5:34
Speaker 1: is a big slap in the face. And as she
5:37
Speaker 1: pointed out, this could really affect Chil's bottom line because
5:40
Speaker 1: the Bras and Things dupe will set you back $ 69. 99.
5:44
Speaker 1: while Suzanne's is priced at $ 79. 95. They're both around half
5:47
Speaker 1: the price of Lily's robe. The colors aren't as bougie
5:51
Speaker 1: as Chills, but they're identical. People are going to buy
5:55
Speaker 1: these robes instead of hers. Yeah, particularly because they have
5:58
Speaker 1: brick and mortar stores where you can easily just pick
6:01
Speaker 1: them up instead of having to maybe potentially pay for
6:03
Speaker 1: postage as well. I do wonder how Bras and Things
6:07
Speaker 1: partnership team feels about being called out because It's really
6:10
Speaker 1: not a good look that this happened after they used
6:13
Speaker 1: her in a campaign. Well, it shows you how focused
6:16
Speaker 1: Lily is on her brand because for her to call
6:19
Speaker 1: out a brand like Bras and Things, other brands might
6:22
Speaker 1: be put.
6:23
Speaker 2: Off from working with her in the future.
6:24
Speaker 1: Yeah, I mean, she has been pretty vocal in saying
6:27
Speaker 1: that her business is her number one priority. She still
6:30
Speaker 1: does influencing to, I suppose, pay some bills so that
6:33
Speaker 1: she can do her business I mean, Bras and Things
6:37
Speaker 1: is an interesting brand for her to collaborate with. There
6:40
Speaker 1: is a little bit of crossover with product, I suppose, with.
6:43
Speaker 2: The sleepwear range.
6:44
Speaker 1: But yeah, I mean, you've got to pay your bills
6:47
Speaker 1: at the end of the day. Exactly. I mean, what
6:49
Speaker 1: I find so funny, though, is that back in the
6:51
Speaker 1: day when we were at school, it was like social
6:53
Speaker 1: suicide if you were to come with a dupe of
6:56
Speaker 1: any product or some sort of like, you know, a
6:58
Speaker 1: fake Louis Vuitton bag. But now it's seen as being
7:02
Speaker 1: really cool. The whole culture has changed around it. And
7:04
Speaker 1: a lot of that is down to TikTok. So we
7:07
Speaker 1: have seen this rise in the hashtag dupe trend. There's
7:10
Speaker 1: been over 3 billion views on dupe videos. I mean,
7:13
Speaker 1: there are even dupe influencers. I don't know if you've
7:15
Speaker 1: seen them, Kate, but they have really taken away the
7:18
Speaker 1: taboo of buying the cheaper options. Do you know what?
7:21
Speaker 1: When you said dupe influencers, I thought you meant like.
7:25
Speaker 2: There's a fake Molly Mae.
7:27
Speaker 1: Yeah. I thought you meant like some Sheen or Timu
7:29
Speaker 1: version of the influencer, but no, dupe culture is massive
7:33
Speaker 1: on TikTok. And in a way I like it because
7:35
Speaker 1: I think it's great to be savvier with your dollars
7:38
Speaker 1: and being like, oh, hang on. It's actually cool to buy,
7:41
Speaker 1: you know, clothes from Kmart as Sofodofa let us in
7:43
Speaker 1: on that little secret a couple of weeks ago.
7:46
Speaker 2: Such a secret that no one knew about.
7:49
Speaker 1: But again, for creatives, it's absolutely terrible for the industry. Yeah. Well, historically,
7:54
Speaker 1: influencer brands like Chill have been able to really capitalize
7:58
Speaker 1: on having this aura of exclusivity. But you can see
8:02
Speaker 1: now that this culture of dupes is really threatening this uniqueness.
8:07
Speaker 1: It's now not enough just to have a really cool
8:09
Speaker 1: product because somebody is going to come around and they're
8:11
Speaker 1: going to copy it and sell it for a cheaper price.
8:14
Speaker 1: It's also got a lot to do with fast fashion
8:16
Speaker 1: and how quickly trends are being churned out. We are
8:19
Speaker 1: seeing people push back though on dupes and micro trends
8:23
Speaker 1: at the moment. I mean, we had all of that
8:25
Speaker 1: drama around Sofa Dofa being named the biggest micro trend
8:29
Speaker 1: final boss at Australian Fashion Week. And there is this
8:34
Speaker 1: uncoolness around just jumping on every single trend and having
8:38
Speaker 1: what everyone else has. But I mean, again, That is
8:43
Speaker 1: probably just a small trend that's not going to last
8:45
Speaker 1: and people are then going to go back to just
8:47
Speaker 1: buying everything again and again. What's crazy is the people
8:50
Speaker 1: that don't want the dupes, I think, are like the 12-year-olds.
8:54
Speaker 2: They don't want them.
8:55
Speaker 1: Yeah, they're the sort of kids that will bully another
8:57
Speaker 1: kid that doesn't have a Stanley Cup. Like if some
8:59
Speaker 1: kid came with a Kmart, rip off Stanley Cup, those
9:02
Speaker 1: kids would get bullied at school. However, when your people
9:05
Speaker 1: our age and we're like, oh my God, have you
9:06
Speaker 1: seen the cheaper version of this?
9:08
Speaker 2: Because we don't have the cash. I'm not paying $ 90
9:10
Speaker 2: for a Stanley Cup.
9:12
Speaker 3: Yeah.
9:13
Speaker 1: The unfortunate reality for Lily is there's not a lot
9:16
Speaker 1: that she can do about this because even though it
9:19
Speaker 1: seems completely unfair, it's not actually illegal because there's a
9:23
Speaker 1: big difference between counterfeit products and dupes. So counterfeit products,
9:28
Speaker 1: they directly infringe on trademark and IP because they're essentially
9:32
Speaker 1: just a complete copy of a brand's logo and branding.
9:35
Speaker 1: Whereas dupes are more ambiguous because they're taking inspiration from
9:39
Speaker 1: a design. So with bras and things and Suzanne's robes, yes,
9:43
Speaker 1: they've obviously taken inspiration from Lily's, but they're not exactly
9:46
Speaker 1: the same.
9:47
Speaker 2: And that's where the gray area lies.
9:48
Speaker 1: Well, one thing you will see some businesses doing is
9:50
Speaker 1: copywriting certain colors. I mean, maybe that's what Lily has
9:53
Speaker 1: done with Chill because They haven't released them in her
9:56
Speaker 1: specific colors, but it is pretty crazy that there is
9:59
Speaker 1: not much.
10:00
Speaker 2: These people can do.
10:01
Speaker 1: I mean, that's just how Sheen has become such a
10:03
Speaker 1: big business because they literally copy everything and get away
10:06
Speaker 1: with it.
10:08
Speaker 3: I don't want to pigeonhole myself as like a mom
10:11
Speaker 3: because I am so much more than that. And I
10:16
Speaker 3: do want to do other things with my time and
10:19
Speaker 3: my day and my life. But also that's what I'm
10:21
Speaker 3: doing right now.
10:24
Speaker 1: Jade Tunchi has candidly spoken out about the realities of
10:27
Speaker 1: becoming a mum when you're a fashion influencer. In a
10:30
Speaker 1: seven minute TikTok video, Jade opened up about her loss
10:33
Speaker 1: of identity and the feeling of being in limbo since
10:36
Speaker 1: the birth of her son, Fletcher.
10:38
Speaker 2: Let's have a listen to what she said.
10:41
Speaker 3: When you become a mother, there's like a lot of
10:43
Speaker 3: transformation that occurs. especially like a little bit later on,
10:47
Speaker 3: I didn't really feel like this in the beginning. I
10:48
Speaker 3: was like, what's everyone talking about? Your life changes. Like
10:51
Speaker 3: I have a baby and that's hard, but whatever. And
10:53
Speaker 3: now I get it. I'm like, okay, there's a lot,
10:55
Speaker 3: there's a lot that changes. And there's a lot of
10:58
Speaker 3: like kind of shifts that you go through. And one
11:01
Speaker 3: of those shifts for me, and I know for a
11:02
Speaker 3: lot of other moms is like the shift that kind
11:06
Speaker 3: of happens in your career is And especially in my
11:10
Speaker 3: line of work, like what I do every day kind
11:14
Speaker 3: of brings me that kind of work.
11:18
Speaker 1: Jade went on to explain that a lot of her
11:20
Speaker 1: content previously focused on clothing hauls, but she's not in
11:23
Speaker 1: a position to share that type of content right now
11:26
Speaker 1: because her priority is no longer dressing up and going
11:29
Speaker 1: out to dinner.
11:29
Speaker 2: It's being a mum.
11:30
Speaker 1: God, I couldn't relate to that one even more. I
11:33
Speaker 1: feel for the last year, all I've been wearing are
11:35
Speaker 1: leggings and oversized jumpers. I mean, fashion.
11:39
Speaker 2: What is that?
11:39
Speaker 1: And I mean, Jada is in a position, though, where
11:42
Speaker 1: that used to be her job. And it would be
11:44
Speaker 1: really difficult because she doesn't have time to dress up. Well,
11:46
Speaker 1: we were laughing the other day, Kate, because we were
11:48
Speaker 1: saying that we've been setting the bar really low for
11:52
Speaker 1: our husbands in terms of our appearance because both of
11:54
Speaker 1: them are like, oh, my God, you're wearing jeans.
11:56
Speaker 2: You look amazing.
11:57
Speaker 1: And we're like, wow.
11:58
Speaker 3: Well, recently.
11:59
Speaker 1: Rhys complimented me because we were going to a friend's
12:01
Speaker 1: 40th and I came out, yeah, literally in a cardigan
12:04
Speaker 1: and jeans. And he goes, oh, you look really nice.
12:06
Speaker 1: I can see you've made an effort. You've got a
12:07
Speaker 1: belt on. It's like a belt. And the saddest thing
12:11
Speaker 1: was I actually got that belt for my birthday because
12:13
Speaker 1: I was like, I need to dress up my casual
12:15
Speaker 1: clothes with some accessories.
12:16
Speaker 2: So I look like I'm making more of an effort.
12:18
Speaker 1: Well, Jade also spoke about how she really doesn't want
12:21
Speaker 1: to pigeon herself as a mummy creator. And I think
12:24
Speaker 1: a lot of people may have wondered if she would
12:26
Speaker 1: go down that route because She and her husband, Lockie Bricky,
12:29
Speaker 1: have just announced they're expecting their second baby boy in December.
12:34
Speaker 1: But I actually really respect Jade for coming out and saying, look,
12:37
Speaker 1: that's not really what she's interested in doing. It surprised
12:40
Speaker 1: me though, because I think her content has really changed
12:43
Speaker 1: since she became a mum. I really didn't relate much
12:47
Speaker 1: to her content before. I obviously am a mum myself
12:50
Speaker 1: as well.
12:51
Speaker 2: You didn't relate to her fashionista content.
12:53
Speaker 1: I mean, no, because I'm joking. I'm not very fashionable
12:55
Speaker 1: now as a mom and I wasn't really into fashion
12:57
Speaker 1: before either. I struggled in that sense too. But ever
13:01
Speaker 1: since she's had Fletcher and I feel the connection to
13:05
Speaker 1: her because I had my son a couple of days after.
13:07
Speaker 1: You know those influencers who are pregnant at the same
13:09
Speaker 1: time as you. I've just really enjoyed her content. I
13:12
Speaker 1: feel like she's been really authentic and shown the reality
13:16
Speaker 1: of what it is like being a mom. So I
13:18
Speaker 1: was surprised to hear that she doesn't want to be
13:20
Speaker 1: a mommy vlogger because she's I think it would be
13:23
Speaker 1: extremely lucrative to her. In fact, she was talking about
13:26
Speaker 1: how a lot of brands that she works with have
13:29
Speaker 1: turned their back and it almost sounded like she's struggling
13:31
Speaker 1: to get deals, which surprised me because I think the
13:35
Speaker 1: mum fluencer space in terms of partnerships is massive. Well,
13:40
Speaker 1: I think it's a case of she doesn't want to
13:42
Speaker 1: just be defined as I'm a mum. Like she wants
13:45
Speaker 1: to actually have her own autonomy and fashion is what
13:48
Speaker 1: she's clearly interested in. But as you said, Kate, she
13:50
Speaker 1: revealed She's no longer getting invited to the same events
13:53
Speaker 1: that she normally would.
13:54
Speaker 2: Let's have a listen to what she said.
13:56
Speaker 3: Also, I feel like I've been a little bit like
13:59
Speaker 3: shoved to the side, you know, like I had a
14:02
Speaker 3: couple of contracts that were kind of still going before
14:05
Speaker 3: I had Fletcher. And then after I had Fletcher, they
14:08
Speaker 3: just kind of fizzled out and like disappeared. And then,
14:11
Speaker 3: you know, people kind of said like, oh, not, you know,
14:14
Speaker 3: it's not super aligned anymore. And like, that's kind of it,
14:18
Speaker 3: that does hurt a little bit.
14:21
Speaker 2: I'm not going to lie.
14:22
Speaker 1: It does.
14:22
Speaker 3: It's kind of like, Oh, it feels like you're a
14:24
Speaker 3: mom now.
14:24
Speaker 1: All good.
14:25
Speaker 3: See ya.
14:25
Speaker 2: Like that's how it feels.
14:28
Speaker 3: And I guess that's kind of like a bit of
14:30
Speaker 3: the downside of building a career in what is like,
14:34
Speaker 3: what kind of was cemented in a lot of it
14:38
Speaker 3: had to do with how I looked. Let's be honest.
14:42
Speaker 3: It's hard. Um, and I, I've been trying my best
14:44
Speaker 3: to show up, but it feels like I'm starting from,
14:48
Speaker 3: the bottom again when I've kind of grown this thing
14:51
Speaker 3: for 15 years that I'm really proud of it feels
14:54
Speaker 3: like I have to like start from scratch because I've
14:58
Speaker 3: become I don't know boring and unrelatable and unhot and
15:02
Speaker 3: it's like I need to make myself interesting again so
15:06
Speaker 3: that people will want.
15:09
Speaker 2: To have me around that's kind of how it feels.
15:13
Speaker 1: Jade finished off by saying that part of her was
15:15
Speaker 1: scared to share how she felt as it might scare
15:17
Speaker 1: off new work, but she wanted to be honest with
15:19
Speaker 1: her audience. I personally found that really fascinating because I've
15:23
Speaker 1: been noticing this shift with influencers. So being in my 30s,
15:27
Speaker 1: a lot of the influencers now that I've followed are
15:31
Speaker 1: a similar age, maybe a little bit younger. And now
15:33
Speaker 1: there's this new wave of influencers who are getting invited
15:37
Speaker 1: to Coachella. I mean, I remember when it was Coachella
15:39
Speaker 1: a couple of months ago. And influencers like Steph Clare
15:42
Speaker 1: Smith and Tully Smythe were doing throwbacks saying, oh my God,
15:46
Speaker 1: look how young we were at Coachella. We're handing the
15:48
Speaker 1: baton over. So I feel like there is this awkward
15:52
Speaker 1: transition for influencers who are in their 30s. They may
15:56
Speaker 1: have had a baby or a couple of kids, but
15:58
Speaker 1: they don't want to be mummy bloggers. But they're also
16:02
Speaker 1: now not fitting that demographic of the party girl that
16:05
Speaker 1: goes out traveling and wears nice clothes. And then there
16:08
Speaker 1: seems to be that level of the Bec Judds and
16:10
Speaker 1: the Nadia Bartels whose kids are a little bit older.
16:13
Speaker 1: So now they're back partying at Coachella. It seems like
16:16
Speaker 1: the influencers that are in that in-between stage, they almost
16:19
Speaker 1: need to decide if they want.
16:20
Speaker 2: To be book talkers or mummy bloggers.
16:21
Speaker 1: Because it's like book talk. It seems like it's like, oh, actually,
16:25
Speaker 1: you're around 30. You like plants.
16:27
Speaker 2: You like being indoors. You want to go to bed
16:29
Speaker 2: at 9pm. Become a book talker.
16:31
Speaker 1: Yes. Or become really interested in organizing your house. One
16:35
Speaker 1: of those organization pages. I mean, I'm laughing about that stuff.
16:38
Speaker 1: I mean, I'm not into book talk as much.
16:41
Speaker 2: Well, I'm at all, really. I don't have time to read.
16:43
Speaker 2: I really want to be someone that reads, but I
16:46
Speaker 2: just don't have time.
16:47
Speaker 1: I like the YouTubers who do the book talk videos
16:50
Speaker 1: in terms of not when they're talking about the books,
16:52
Speaker 1: but when they try and show off their lifestyle of journaling.
16:55
Speaker 2: But I don't really care about the books they read.
16:56
Speaker 2: I've no idea about any of them.
16:58
Speaker 1: Yeah. It's kind of like those organizational influences. love watching
17:02
Speaker 1: them clean, love watching their house organized.
17:04
Speaker 2: Do I do it myself?
17:05
Speaker 1: Well, not like them.
17:06
Speaker 2: Sitting in my pigsty of a house watching them organize
17:08
Speaker 2: their books.
17:09
Speaker 1: It made me wonder who the high-end brands are that
17:12
Speaker 1: aren't being nice to Jade Twinshy because I'm not about that. Well,
17:15
Speaker 1: Jade is known for working with high-end brands like Louis
17:18
Speaker 1: Vuitton and Gucci. And I have seen she's done recent
17:21
Speaker 1: work with them, but Jade flagged that the brands haven't
17:25
Speaker 1: renewed their contract with her. So it's still unclear as
17:28
Speaker 1: to which brands are the luxury ones that are no
17:30
Speaker 1: longer doing work with her. I wonder if Jade is
17:34
Speaker 1: reluctant to move into the mummy blogging space after all
17:37
Speaker 1: the criticism she copped after she spoke about sleep training.
17:40
Speaker 2: Did you see that post?
17:42
Speaker 1: I didn't see the post, but it doesn't surprise me
17:44
Speaker 1: because anytime you mention sleep training and children, people go
17:49
Speaker 1: off about it. Yeah, because she's been having issues with
17:51
Speaker 1: her son Fletcher's sleep for around a year. She has
17:55
Speaker 1: been very open about the fact that her and Lockie
17:59
Speaker 1: have been not getting any sleep. They've been having to
18:03
Speaker 1: sleep in Fletcher's room with him next to him in
18:05
Speaker 1: a bed and they got someone in to sleep train
18:08
Speaker 1: him and she said it was of her own mental health.
18:11
Speaker 1: And still there were so many negative comments about it
18:14
Speaker 1: and people judging her So maybe she's like, oh, it's
18:17
Speaker 1: probably easier just to post about fashion. Yeah, well, as
18:20
Speaker 1: you said, Kate, being a new mum, I have enjoyed
18:22
Speaker 1: her content more recently. And you can see that she
18:25
Speaker 1: does share different content on TikTok than she would on Instagram.
18:28
Speaker 1: Like Instagram, it's all high fashion, more aspirational content, whereas TikTok,
18:34
Speaker 1: she keeps it a bit more real. But I had
18:36
Speaker 1: a look at Social Blade and it surprised me because
18:38
Speaker 1: Jade over the past 30 days has lost 1,500 Instagram
18:41
Speaker 1: followers over So it looks like maybe the people who
18:46
Speaker 1: did follow her for the fashion content aren't interested in
18:49
Speaker 1: her mum content at all. Like she's obviously announced recently
18:53
Speaker 1: that she's expecting her second child. Normally you get an
18:56
Speaker 1: influx of followers, but maybe people have gone, oh, I'm
18:58
Speaker 1: not really interested in this whole load of mum content.
19:02
Speaker 1: That surprises me because she's one of the only big
19:05
Speaker 1: Australian influencers whose following has moved across to TikTok.
19:09
Speaker 2: So she's got around half a million followers on TikTok.
19:13
Speaker 1: If you look at influencers like Steph Clare Smith and
19:16
Speaker 1: Sarah's Day, who have over a million followers on Instagram,
19:21
Speaker 1: and then you go over to their TikToks, they've only
19:23
Speaker 1: got a couple of hundreds. So clearly Jade Tunchi is
19:26
Speaker 1: doing something right on TikTok if she's attracting so many
19:29
Speaker 1: new followers or even moving followers across to that platform.
19:33
Speaker 3: Yeah.
19:33
Speaker 1: And I thought it was really good of her to
19:34
Speaker 1: actually shine a light on this issue of mums feeling
19:37
Speaker 1: like they have this lost sense of identity because being
19:41
Speaker 1: on maternity leave, I can see how it gets like that.
19:43
Speaker 1: If you're spending all of your time focused on just
19:46
Speaker 1: your child and you're away from work, you're no longer
19:49
Speaker 1: doing all the things that you used to do. You
19:51
Speaker 1: are going to feel a bit like you don't really
19:54
Speaker 1: know who you are anymore. And that's what Jade talked about.
19:57
Speaker 1: And she said, no, my job isn't completely relatable, but
20:00
Speaker 1: this idea of feeling a bit lost when you've had
20:02
Speaker 1: a baby is. Yeah, it really resonated with me as well.
20:06
Speaker 1: Let's get into our Friday debrief. And I've had such
20:09
Speaker 1: a good week because my son Jack turned one on Tuesday.
20:12
Speaker 1: And it just blows my mind because it feels like
20:14
Speaker 1: he's been around forever. Like he's been a part of
20:17
Speaker 1: the family forever. Yet when I reflect, I'm like, how
20:20
Speaker 1: was it a year that I went into hospital? Because
20:22
Speaker 1: you and Sophie were sending me all the Snapchat memories
20:25
Speaker 1: of everyone waiting in the waiting room for hours and
20:27
Speaker 1: hours and hours and mum buying blue flowers. And I
20:30
Speaker 1: was like, oh my God, that feels like yesterday. It
20:33
Speaker 1: does feel like yesterday. But as you said, then it
20:34
Speaker 1: feels so long ago. And I want to say hats
20:36
Speaker 1: off to you, Kate, because you pulled off the most
20:39
Speaker 1: amazing first birthday. If you go and have a look
20:42
Speaker 1: at Kate's Instagram, she's shared a few photos and it
20:44
Speaker 1: was bear themed and it was so, I found it
20:47
Speaker 1: very aesthetically pleasing. It was very cute with all the
20:50
Speaker 1: teddy bears had little birthday hats and your cake, you
20:53
Speaker 1: pulled out the Women's Weekly Bear Cake. It looked elite.
20:57
Speaker 1: It also tasted really good because I don't know if
20:59
Speaker 1: there's other mums out there or people who grew up
21:02
Speaker 1: having or eating the women's weekly birthday cake. A lot
21:05
Speaker 1: of people use packet cake, but you decided, no, I'm
21:07
Speaker 1: actually going to make a red velvet cake. Thank you.
21:09
Speaker 1: I'll give you that $ 10. I promised if you would
21:11
Speaker 1: pump my tires a little bit for me, but yeah.
21:14
Speaker 1: So he's like, why aren't you making the nostalgic packet cake?
21:17
Speaker 1: And I'm someone that loves baking. So I've got a
21:19
Speaker 1: really good red velvet recipe. It's actually just the Jane
21:22
Speaker 1: patisserie one. If anyone wants to try, it's not my
21:24
Speaker 1: own or anything. And I was like, no, I'll make
21:27
Speaker 1: that so it actually tastes good. But Sophie was like, oh,
21:30
Speaker 1: hang on, but what if the red comes through into
21:32
Speaker 1: the icing? And I was like, no, no, it won't.
21:35
Speaker 1: And then I put Jack down for his afternoon nap
21:38
Speaker 1: and I'm like, okay, I've hopefully got two hours. Like
21:41
Speaker 1: I'd pre-made the cakes to cut them out and decorate it. Oh,
21:44
Speaker 1: the pressure was on and I did the first crumb
21:46
Speaker 1: coat and I was like, You've gone beyond my understanding.
21:51
Speaker 1: I don't even know what a crumb coat is. It's
21:52
Speaker 1: like the coat of icing that you put on that's
21:54
Speaker 1: meant to contain the crumb. So crumbs do come out,
21:57
Speaker 1: but I was thinking I've got such a big board
22:00
Speaker 1: to put this cake on. Normally you put the cake
22:02
Speaker 1: in the fridge so the icing sets a little bit
22:04
Speaker 1: before you put the second coat on, but I couldn't
22:06
Speaker 1: do that. So fortunately the second coat worked. But yes,
22:11
Speaker 1: it was so much fun. I actually made Jack also
22:13
Speaker 1: the one cake for Tuesday because I was tossing up
22:17
Speaker 1: between the two and the one is just so nostalgic
22:20
Speaker 1: and I put all the Smarties on and it was
22:22
Speaker 1: so delicious. There's something just about Smarties and icing that
22:25
Speaker 1: is just elite. It's got me a bit nervous because
22:27
Speaker 1: now I'm thinking, oh my God, what am I going
22:29
Speaker 1: to do for Harry's first birthday? Like, do I have
22:31
Speaker 1: to do one of the women's weekly cakes? Well, if
22:33
Speaker 1: anyone is planning a first birthday, my recommendation would be
22:37
Speaker 1: to have it somewhere else that's not at your house
22:38
Speaker 1: because I had it at a pub. I know we
22:41
Speaker 1: spoke a lot about where I should have it. And
22:43
Speaker 1: it was so good because we rocked up. I could
22:45
Speaker 1: just focus on picking out decorations that I liked and
22:47
Speaker 1: then the cake, which were the two important things for me.
22:50
Speaker 1: So I'm glad that I did that because I'm like,
22:52
Speaker 1: if I had to clean my house on top of
22:53
Speaker 1: all this. Look, Dale and I are gluttons for punishment
22:55
Speaker 1: because when we left your birthday or Jack's birthday, I
22:58
Speaker 1: should say. I said to him, oh, so what do
23:00
Speaker 1: you think we'll do for Harry's birthday? He's like, we'll
23:02
Speaker 1: have it at our house. We'll probably do a barbecue. Yeah,
23:04
Speaker 1: it's funny because I was talking to Dale at the
23:05
Speaker 1: bar when we were getting a drink and he's like, oh,
23:07
Speaker 1: did you have to pay room hire? And I was like, no,
23:09
Speaker 1: because it's June, there's no room hire, no minimum spend.
23:12
Speaker 1: And I almost thought like, oh, maybe he was considering it.
23:15
Speaker 1: And then Rhys and I spoke about it and he's like,
23:16
Speaker 1: there's no way they'll do it at their house. Well,
23:19
Speaker 1: I've got a recommendation for anyone who's looking for a
23:21
Speaker 1: YouTube series to watch over the weekend. I mentioned on
23:24
Speaker 1: our Monday episode how I've become really invested in Georgia Richards,
23:28
Speaker 1: Sophie-Jane Miller and Rachel Catherine's YouTube videos.
23:32
Speaker 2: The three of.
23:32
Speaker 1: Them are over in New York at the moment. And
23:36
Speaker 1: I have thoroughly been enjoying their content. I don't know
23:38
Speaker 1: if it's a bit of escapism for me while I'm
23:40
Speaker 1: feeding Harry. But I have been loving seeing them over
23:45
Speaker 1: in New York. They've been going to the Hamptons. It's
23:47
Speaker 1: summer there at the moment. It's always interesting when a
23:50
Speaker 1: group of influencers go on a trip and then they
23:52
Speaker 1: all produce content from that trip and it's all slightly
23:55
Speaker 1: different but has crossovers.
23:56
Speaker 3: Yeah, I don't know.
23:57
Speaker 1: It's just this mindless stuff I put on in the background.
24:00
Speaker 1: It's been fabulous. I've been really living for their content
24:02
Speaker 1: at the moment. If anyone can hear cute little baby
24:04
Speaker 1: noises in the background, we are recording at our parents' house.
24:08
Speaker 1: We're actually in your old bedroom, Amy, which has been
24:10
Speaker 1: turned into the grandchildren's room.
24:12
Speaker 2: And Harry is, I.
24:14
Speaker 1: Think he's kind of sleeping. Well, he started making all
24:17
Speaker 1: of the cooing noises, which is very cute. Yeah, he's
24:20
Speaker 1: just such a cute little boy. Well, I think on
24:22
Speaker 1: that note, Harry is waking up. So we will wrap
24:25
Speaker 1: things up there. Thank you very much for listening to Outspoken.
24:28
Speaker 1: If you do want to hear more from us, we
24:29
Speaker 1: dropped our subs episode yesterday where we spoke about Laura
24:33
Speaker 1: Henshaw's shock pregnancy announcement, amongst other news. And if you
24:37
Speaker 1: did enjoy the episode, we'd love if you could go
24:39
Speaker 1: and leave us a five-star review because it really helps
24:42
Speaker 1: out the podcast. This podcast was recorded on the traditional
24:45
Speaker 1: land of the Kaurna people of the Adelaide Plains. We
24:48
Speaker 1: pay respect to elders past and present.