Why Most People Should Not Innovate — From an Innovation Professor Who Tried.

R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness · Nov 4, 2025 · 12m

There is absolutely far too much hype around innovation.

I say that as someone who teaches innovation for a living and then tried to build something myself.

I have spent unbelievable amounts of time, effort, and money on the Reciprocity platform. And the great irony is that it was meant to help researchers in a field that talks nonstop about innovation. Yet when you look around, almost no one actually innovates. Not really.

At the beginning, I fell for the hype. I read all the good stories. I believed the models. But once you try to build something in the real world, you see how big the…