Latest / Transforming Work with Sophie Wade
29. Lisa Morton - How Purpose and Values Make a Difference in Business
Lisa Morton, CEO of Roland Dransfield, founded her PR agency in Manchester, England, combining entrepreneurial spirit, Northern grit, purpose, and values to build her company and expand nationally and internationally. Lisa explains her intentional emphasis on purpose and living her values daily which has been core for attracting and retaining clients and employees, while guiding all their actions and decisions. She also shares what happens when values are not clearly defined and how they have benefitted from setting boundaries.
KEY TAKEAWAYS
[02:50] Who was Roland Dransfield and how was he…
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