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New #MarketingNerds Podcast: AdWords and Paid Search Strategy
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are the founders and owners of Zebra Advertisement. Rocco is a regular contributor for Search Engine Journal, regularly writing great tutorials about AdWords and PPC. Zebra Advertisement is currently based in Italy and has 15 employees, distributed throughout the world. In this episode of Marketing Nerds, we cover: Why it's important to have a conjoined search and social strategy What's the difference between paid search and PPC for search…
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