Latest / Wedding Pros who are ready to grow - with Becca Pountney / How to get your wedding business into AI search. With Charlie Marchant

Transcript

How to get your wedding business into AI search. With Charlie Marchant · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Are
• 0:00
  things
• 0:00
  I
• 0:00
  learned
• 0:01
  from
• 0:01
  my
• 0:01
  past
• 0:01
  experience
• 0:02
  and
• 0:03
  that
• 0:03
  is
• 0:03
  that
• 0:03
  everyone
• 0:04
  expects
• 0:04
  the
• 0:04
  person
• 0:04
  who's
• 0:05
  running
• 0:05
  the
• 0:05
  company
• 0:06
  to
• 0:06
  be
• 0:06
  calm
• 0:07
  all
• 0:07
  the
• 0:07
  time,
• 0:08
  always
• 0:08
  be
• 0:09
  calm,
• 0:09
  it
• 0:09
  doesn't
• 0:09
  matter
• 0:10
  what's
• 0:10
  happened,
• 0:11
  and
• 0:11
  to
• 0:12
  be
• 0:12
  positive,
• 0:12
  to
• 0:13
  keep
• 0:13
  the
• 0:14
  positive
• 0:14
  mindset,
• 0:15
  the
• 0:15
  motivation
• 0:16
  for
• 0:16
  everyone
• 0:16
  and
• 0:17
  the
• 0:17
  team
• 0:17
  as
• 0:17
  well.
• 1:13
  I'm
• 1:14
  Becca
• 1:14
  Poutney,
• 1:15
  wedding
• 1:15
  business
• 1:15
  marketing
• 1:16
  expert,
• 1:16
  speaker
• 1:17
  and
• 1:17
  blogger,
• 1:17
  and
• 1:17
  you're
• 1:18
  listening
• 1:18
  to
• 1:18
  the
• 1:18
  Wedding
• 1:19
  Pros
• 1:19
  who
• 1:19
  Are
• 1:19
  Ready
• 1:19
  to
• 1:19
  Grow
• 1:20
  podcast.
• 1:21
  I'm
• 1:21
  here
• 1:22
  to
• 1:22
  share
• 1:22
  with
• 1:22
  you
• 1:22
  actionable
• 1:23
  tips,
• 1:23
  strategies
• 1:24
  and
• 1:24
  real
• 1:24
  life
• 1:25
  examples
• 1:25
  to
• 1:26
  help
• 1:26
  you
• 1:26
  take
• 1:26
  your
• 1:26
  wedding
• 1:27
  business
• 1:27
  to
• 1:27
  the
• 1:27
  next
• 1:27
  level.
• 1:28
  If
• 1:28
  you
• 1:29
  are
• 1:29
  an
• 1:29
  ambitious
• 1:29
  wedding
• 1:30
  business
• 1:30
  owner
• 1:30
  that
• 1:31
  wants
• 1:31
  to
• 1:31
  take
• 1:31
  your
• 1:31
  passion
• 1:32
  and
• 1:32
  use
• 1:32
  it
• 1:32
  to
• 1:33
  build
• 1:33
  a
• 1:33
  profitable,
• 1:33
  sustainable
• 1:34
  business
• 1:35
  doing
• 1:35
  what
• 1:35
  you
• 1:35
  love,
• 1:36
  then
• 1:36
  you're
• 1:36
  in
• 1:36
  the
• 1:36
  right
• 1:37
  place.
• 1:37
  Let's
• 1:38
  get
• 1:38
  going
• 1:38
  with
• 1:38
  today's
• 1:39
  episode.
• 1:40
  Today
• 1:40
  I'm
• 1:40
  chatting
• 1:41
  with
• 1:41
  CEO
• 1:42
  of
• 1:42
  Exposure
• 1:42
  Ninja,
• 1:43
  Charlie
• 1:43
  Marchant.
• 1:44
  Having
• 1:44
  started
• 1:44
  there
• 1:45
  as
• 1:45
  a
• 1:45
  copywriter
• 1:46
  in
• 1:46
  the
• 1:46
  business
• 1:46
  back
• 1:46
  in
• 1:47
  2014,
• 1:48
  but
• 1:48
  now,
• 1:48
  having
• 1:49
  grown
• 1:49
  through
• 1:49
  the
• 1:49
  business,
• 1:50
  she
• 1:50
  became
• 1:51
  CEO
• 1:51
  in
• 1:51
  2025.
• 1:53
  Exposure
• 1:53
  Ninja
• 1:54
  is
• 1:54
  an
• 1:54
  SEO
• 1:55
  and
• 1:55
  AI
• 1:55
  search
• 1:55
  agency
• 1:56
  with
• 1:56
  a
• 1:56
  successful
• 1:57
  podcast
• 1:57
  and
• 1:58
  YouTube
• 1:58
  channel.
• 1:58
  They're
• 1:59
  passionate
• 1:59
  about
• 1:59
  sharing
• 1:59
  their
• 2:00
  knowledge
• 2:00
  with
• 2:00
  you.
• 2:00
  I
• 2:01
  first
• 2:01
  met
• 2:01
  Charli
• 2:01
  when
• 2:02
  we
• 2:02
  were
• 2:02
  both
• 2:02
  speaking
• 2:02
  at
• 2:02
  the
• 2:03
  UK
• 2:03
  Wedding
• 2:03
  Conference,
• 2:04
  so
• 2:04
  I'm
• 2:04
  looking
• 2:04
  forward
• 2:04
  to
• 2:05
  chatting
• 2:05
  with
• 2:05
  her
• 2:05
  on
• 2:05
  the
• 2:06
  podcast
• 2:06
  today.
• 2:06
  Charlie,
• 2:07
  welcome
• 2:07
  to
• 2:07
  the
• 2:08
  podcast.
• 2:08
  Hey
• 2:09
  Becca,
• 2:09
  thanks
• 2:09
  so
• 2:09
  much
• 2:10
  for
• 2:10
  inviting
• 2:10
  me.
• 2:10
  I'm
• 2:11
  so
• 2:11
  excited
• 2:12
  to
• 2:12
  finally
• 2:12
  be
• 2:13
  here.
• 2:13
  It's
• 2:13
  an
• 2:14
  absolute
• 2:14
  pleasure
• 2:15
  to
• 2:15
  have
• 2:15
  you
• 2:15
  on
• 2:15
  the
• 2:16
  podcast.
• 2:16
  We're
• 2:16
  going
• 2:16
  to
• 2:16
  be
• 2:16
  talking
• 2:17
  all
• 2:17
  things
• 2:18
  AI
• 2:19
  tech
• 2:19
  search,
• 2:19
  but
• 2:19
  for
• 2:20
  those
• 2:20
  listening
• 2:20
  and
• 2:20
  thinking,
• 2:21
  yikes,
• 2:21
  this
• 2:21
  might
• 2:22
  be
• 2:22
  over
• 2:22
  my
• 2:22
  head.
• 2:22
  Bear
• 2:23
  with
• 2:23
  us
• 2:23
  because
• 2:24
  we're
• 2:24
  going
• 2:24
  to
• 2:24
  make
• 2:24
  this
• 2:24
  easy
• 2:25
  for
• 2:25
  you
• 2:25
  to
• 2:25
  understand
• 2:25
  and
• 2:26
  it's
• 2:26
  important
• 2:26
  that
• 2:27
  you
• 2:27
  don't
• 2:27
  have
• 2:27
  your
• 2:27
  head
• 2:27
  in
• 2:27
  the
• 2:27
  sand
• 2:28
  about
• 2:28
  it.
• 2:28
  You
• 2:28
  understand
• 2:29
  what's
• 2:29
  going
• 2:29
  on
• 2:30
  out
• 2:30
  there.
• 2:30
  So
• 2:31
  our
• 2:31
  promise
• 2:31
  to
• 2:31
  you
• 2:31
  today
• 2:32
  is
• 2:32
  that
• 2:32
  we're
• 2:32
  going
• 2:32
  to
• 2:32
  make
• 2:32
  it
• 2:33
  as
• 2:33
  easy
• 2:33
  for
• 2:33
  you
• 2:34
  to
• 2:34
  digest
• 2:34
  as
• 2:35
  possible.
• 2:36
  But
• 2:36
  before
• 2:36
  we
• 2:36
  go
• 2:36
  there,
• 2:37
  Charlie,
• 2:37
  whenever
• 2:37
  I
• 2:38
  have
• 2:38
  a
• 2:38
  new
• 2:38
  guest
• 2:38
  on
• 2:38
  the
• 2:38
  podcast,
• 2:39
  I
• 2:39
  like
• 2:39
  to
• 2:39
  find
• 2:40
  out
• 2:40
  a
• 2:40
  bit
• 2:40
  more
• 2:40
  about
• 2:41
  them.
• 2:41
  I
• 2:41
  think
• 2:42
  it's
• 2:42
  important
• 2:42
  that
• 2:42
  people
• 2:42
  know
• 2:43
  who
• 2:43
  they're
• 2:43
  listening
• 2:43
  to.
• 2:43
  So
• 2:44
  obviously
• 2:44
  I
• 2:44
  gave
• 2:44
  a
• 2:44
  little
• 2:44
  bit
• 2:45
  in
• 2:45
  the
• 2:45
  intro,
• 2:46
  but
• 2:46
  what's
• 2:47
  your
• 2:47
  background?
• 2:47
  So
• 2:48
  what
• 2:48
  did
• 2:48
  you
• 2:48
  do
• 2:48
  even
• 2:49
  pre
• 2:49
  exposure
• 2:50
  Ninja?
• 2:50
  Did
• 2:51
  you
• 2:51
  work
• 2:51
  in
• 2:51
  another
• 2:51
  sector?
• 2:52
  What
• 2:52
  did
• 2:52
  you
• 2:52
  do
• 2:52
  first?
• 2:52
  And
• 2:53
  how
• 2:53
  did
• 2:53
  you
• 2:53
  end
• 2:53
  up
• 2:54
  in
• 2:54
  this
• 2:54
  world
• 2:54
  of
• 2:54
  AI
• 2:55
  and
• 2:55
  tech
• 2:55
  search?
• 2:55
  Wow.
• 2:56
  Pre
• 2:56
  Exposure
• 2:56
  Ninjas
• 2:56
  A
• 2:57
  long
• 2:57
  time
• 2:57
  ago.
• 2:57
  I've
• 2:57
  been
• 2:57
  there
• 2:58
  for
• 2:58
  12
• 2:58
  years,
• 2:58
  so
• 2:59
  don't
• 2:59
  try
• 2:59
  and
• 2:59
  guess
• 2:59
  my
• 3:00
  age.
• 3:00
  But
• 3:01
  prior
• 3:01
  to
• 3:01
  that
• 3:01
  I
• 3:01
  actually
• 3:03
  did
• 3:03
  a
• 3:03
  lot
• 3:03
  of
• 3:03
  internships
• 3:04
  in
• 3:04
  marketing
• 3:05
  with
• 3:05
  film
• 3:06
  companies.
• 3:06
  So
• 3:06
  I
• 3:07
  worked
• 3:07
  at
• 3:07
  BBC
• 3:07
  Films.
• 3:08
  I
• 3:08
  worked
• 3:08
  at
• 3:09
  Pitch
• 3:09
  House
• 3:09
  Office's
• 3:10
  head
• 3:10
  office
• 3:11
  for
• 3:11
  their
• 3:11
  marketing
• 3:12
  department
• 3:12
  as
• 3:12
  well,
• 3:13
  then
• 3:13
  moved
• 3:14
  to
• 3:14
  Taiwan,
• 3:14
  took
• 3:15
  a
• 3:15
  punt
• 3:15
  on
• 3:15
  doing
• 3:15
  something
• 3:15
  completely
• 3:16
  different,
• 3:17
  taught
• 3:17
  English
• 3:17
  as
• 3:18
  a
• 3:18
  second
• 3:18
  language
• 3:19
  in
• 3:19
  Taiwan,
• 3:20
  absolutely
• 3:20
  loved
• 3:20
  it,
• 3:21
  and
• 3:21
  then
• 3:21
  decided
• 3:22
  to
• 3:23
  jump
• 3:23
  back
• 3:23
  into
• 3:23
  marketing
• 3:24
  because
• 3:24
  I
• 3:24
  felt
• 3:24
  like
• 3:25
  that's
• 3:25
  where
• 3:25
  my
• 3:25
  true
• 3:26
  passions
• 3:26
  and
• 3:26
  my
• 3:27
  talents,
• 3:27
  if
• 3:27
  I'm
• 3:28
  really
• 3:28
  honest,
• 3:29
  actually
• 3:29
  lie.
• 3:30
  I
• 3:31
  also
• 3:31
  wanted
• 3:31
  to
• 3:31
  work
• 3:31
  remote
• 3:32
  so
• 3:32
  I
• 3:32
  could
• 3:32
  do
• 3:32
  a
• 3:33
  bit
• 3:33
  of
• 3:33
  traveling.
• 3:33
  So
• 3:33
  I
• 3:33
  had
• 3:33
  the
• 3:34
  absolute
• 3:34
  privilege
• 3:34
  of
• 3:34
  working
• 3:34
  freelance
• 3:35
  for
• 3:35
  a
• 3:35
  couple
• 3:35
  of
• 3:36
  years.
• 3:36
  I
• 3:36
  was
• 3:36
  doing
• 3:37
  SEO
• 3:37
  content,
• 3:38
  digital
• 3:38
  PR
• 3:39
  type
• 3:40
  of
• 3:40
  work,
• 3:40
  Learned
• 3:41
  a
• 3:41
  lot
• 3:41
  of
• 3:41
  skills
• 3:41
  by
• 3:41
  starting
• 3:42
  a
• 3:42
  travel
• 3:42
  blog
• 3:42
  during
• 3:42
  that
• 3:43
  time
• 3:43
  as
• 3:43
  well.
• 3:44
  Lived
• 3:45
  all
• 3:45
  over,
• 3:45
  all
• 3:46
  over
• 3:46
  Central
• 3:46
  America,
• 3:47
  Costa
• 3:47
  Rica,
• 3:47
  Guatemala,
• 3:48
  Mexico
• 3:49
  and
• 3:50
  traveled
• 3:50
  around
• 3:51
  pretty
• 3:51
  much
• 3:52
  all
• 3:52
  of
• 3:52
  Latin
• 3:52
  speaking
• 3:53
  America
• 3:53
  which
• 3:53
  was
• 3:54
  a
• 3:54
  fantastic
• 3:54
  experience.
• 3:54
  My
• 3:55
  Spanish
• 3:55
  is
• 3:55
  much
• 3:56
  rustier
• 3:56
  than
• 3:57
  I'd
• 3:57
  care
• 3:57
  to
• 3:57
  admit
• 3:58
  given
• 3:58
  the
• 3:58
  amount
• 3:58
  of
• 3:58
  time
• 3:59
  that
• 3:59
  I
• 3:59
  did
• 4:00
  spend
• 4:00
  living
• 4:00
  over
• 4:00
  there
• 4:01
  and
• 4:01
  then
• 4:01
  relocated
• 4:01
  back
• 4:02
  home
• 4:02
  to
• 4:02
  the
• 4:02
  uk,
• 4:03
  became
• 4:04
  full
• 4:04
  time
• 4:04
  employee
• 4:05
  at
• 4:05
  Exposure
• 4:06
  Ninja
• 4:06
  working
• 4:06
  in
• 4:06
  marketing
• 4:07
  and
• 4:07
  then
• 4:08
  worked
• 4:08
  my
• 4:08
  way
• 4:09
  up.
• 4:09
  So
• 4:09
  I
• 4:09
  worked
• 4:09
  as
• 4:10
  head
• 4:10
  of
• 4:10
  Content
• 4:10
  Marketing
• 4:10
  and
• 4:11
  Digital
• 4:11
  PR
• 4:11
  for
• 4:12
  the
• 4:12
  agency
• 4:12
  for
• 4:13
  a
• 4:13
  good
• 4:13
  number
• 4:13
  of
• 4:13
  years.
• 4:14
  Then
• 4:14
  I
• 4:14
  was
• 4:14
  very
• 4:14
  much
• 4:15
  behind
• 4:15
  the
• 4:15
  scenes
• 4:16
  working
• 4:16
  as
• 4:16
  coo.
• 4:17
  So
• 4:17
  operations
• 4:18
  side,
• 4:19
  scaling
• 4:19
  the
• 4:19
  business,
• 4:20
  scaling
• 4:20
  the
• 4:20
  profitability
• 4:21
  across
• 4:21
  departments,
• 4:22
  actually
• 4:23
  looking
• 4:23
  at
• 4:23
  growing
• 4:23
  our
• 4:24
  own
• 4:24
  marketing
• 4:25
  side
• 4:25
  as
• 4:25
  well,
• 4:26
  making
• 4:26
  sure
• 4:26
  the
• 4:26
  business
• 4:27
  functions
• 4:27
  smoothly
• 4:28
  and
• 4:28
  that
• 4:28
  all
• 4:28
  of
• 4:28
  our
• 4:28
  clients
• 4:29
  have
• 4:29
  the
• 4:29
  best
• 4:30
  possible
• 4:30
  experience
• 4:31
  that
• 4:31
  they
• 4:31
  could.
• 4:31
  Because
• 4:32
  ultimately
• 4:32
  we
• 4:33
  work
• 4:33
  for
• 4:33
  our
• 4:33
  clients
• 4:34
  and
• 4:34
  then
• 4:34
  became
• 4:35
  CEO
• 4:35
  and
• 4:35
  have
• 4:36
  the
• 4:36
  pleasure
• 4:36
  of
• 4:37
  sharing
• 4:37
  everything
• 4:38
  that
• 4:38
  we
• 4:38
  know
• 4:38
  about
• 4:39
  SEO
• 4:39
  and
• 4:40
  AI
• 4:40
  search,
• 4:40
  which
• 4:40
  is
• 4:41
  very
• 4:41
  much
• 4:41
  our
• 4:42
  area
• 4:42
  of
• 4:42
  expertise,
• 4:43
  our
• 4:43
  specialism,
• 4:44
  our
• 4:44
  wheelhouse.
• 4:45
  That's
• 4:45
  awesome.
• 4:45
  I
• 4:45
  love
• 4:45
  hearing
• 4:46
  people's
• 4:46
  background
• 4:47
  even
• 4:47
  when
• 4:47
  you
• 4:47
  feel
• 4:47
  like
• 4:47
  you're
• 4:47
  going
• 4:48
  way
• 4:48
  back,
• 4:48
  because
• 4:49
  I
• 4:49
  know
• 4:49
  that
• 4:50
  we
• 4:50
  learn
• 4:50
  so
• 4:51
  much
• 4:51
  from
• 4:51
  the
• 4:51
  experiences
• 4:52
  that
• 4:52
  we
• 4:52
  live
• 4:53
  through,
• 4:53
  the
• 4:53
  things
• 4:53
  we
• 4:53
  do
• 4:54
  in
• 4:54
  our
• 4:54
  distant
• 4:55
  past.
• 4:55
  And
• 4:55
  Charlie,
• 4:56
  I
• 4:56
  let
• 4:56
  you
• 4:56
  into
• 4:56
  a
• 4:56
  secret.
• 4:57
  All
• 4:57
  the
• 4:57
  best
• 4:57
  people
• 4:58
  start
• 4:58
  out
• 4:58
  in
• 4:58
  TV
• 4:59
  and
• 4:59
  working
• 4:59
  for
• 4:59
  the
• 4:59
  BBC
• 5:00
  because
• 5:00
  that's
• 5:00
  my
• 5:00
  background
• 5:00
  too.
• 5:01
  So
• 5:01
  if
• 5:01
  you
• 5:02
  go,
• 5:03
  that's
• 5:03
  where
• 5:03
  I
• 5:04
  started
• 5:04
  to
• 5:04
  in
• 5:05
  media
• 5:05
  and
• 5:05
  somehow
• 5:06
  we
• 5:06
  wind
• 5:06
  our
• 5:06
  way
• 5:06
  through
• 5:06
  this
• 5:07
  journey
• 5:07
  and
• 5:07
  end
• 5:07
  up
• 5:07
  where
• 5:08
  we
• 5:08
  are
• 5:08
  today.
• 5:09
  Before
• 5:09
  we
• 5:10
  go
• 5:10
  into
• 5:10
  what
• 5:10
  you're
• 5:10
  doing
• 5:10
  today,
• 5:11
  I'd
• 5:11
  love
• 5:11
  to
• 5:11
  know,
• 5:12
  on
• 5:12
  reflection,
• 5:13
  do
• 5:13
  you
• 5:13
  think
• 5:13
  there's
• 5:13
  lessons
• 5:14
  learned,
• 5:14
  especially
• 5:14
  from
• 5:15
  that
• 5:15
  time
• 5:15
  of
• 5:15
  travel
• 5:16
  and
• 5:16
  being
• 5:16
  a
• 5:16
  freelancer
• 5:17
  that
• 5:18
  you
• 5:18
  think
• 5:18
  you
• 5:18
  now
• 5:19
  bring
• 5:19
  to
• 5:19
  business
• 5:20
  today?
• 5:20
  Always
• 5:21
  lessons
• 5:21
  learned.
• 5:22
  I
• 5:22
  think
• 5:23
  a
• 5:23
  lot
• 5:23
  of
• 5:23
  my
• 5:23
  role
• 5:23
  as
• 5:23
  CEO
• 5:24
  people
• 5:25
  are
• 5:25
  never
• 5:25
  quite
• 5:26
  sure
• 5:26
  what
• 5:26
  a
• 5:26
  CEO
• 5:26
  actually
• 5:27
  does
• 5:27
  in
• 5:27
  their
• 5:28
  day
• 5:28
  to
• 5:28
  day
• 5:28
  and
• 5:29
  CEO
• 5:29
  roles
• 5:29
  vary
• 5:30
  so
• 5:30
  much.
• 5:30
  But
• 5:31
  I
• 5:31
  think
• 5:31
  there's
• 5:31
  Some
• 5:31
  commonalities
• 5:32
  that
• 5:33
  are
• 5:33
  things
• 5:33
  I
• 5:34
  learned
• 5:34
  from
• 5:34
  my
• 5:34
  past
• 5:35
  experience
• 5:35
  and
• 5:36
  that
• 5:36
  is
• 5:36
  that
• 5:36
  everyone
• 5:37
  expects
• 5:37
  the
• 5:37
  person
• 5:38
  who's
• 5:38
  running
• 5:38
  the
• 5:38
  company
• 5:39
  to,
• 5:39
  to
• 5:39
  be
• 5:40
  calm
• 5:40
  all
• 5:41
  the
• 5:41
  time,
• 5:41
  always
• 5:42
  be
• 5:42
  calm,
• 5:42
  it
• 5:42
  doesn't
• 5:43
  matter
• 5:43
  what's
• 5:43
  happened.
• 5:44
  And
• 5:45
  to
• 5:45
  be
• 5:45
  positive,
• 5:46
  to
• 5:46
  keep
• 5:46
  the
• 5:47
  positive
• 5:47
  mindset,
• 5:48
  the
• 5:48
  motivation
• 5:49
  for
• 5:49
  everyone
• 5:49
  and
• 5:50
  the
• 5:50
  team
• 5:50
  as
• 5:50
  well.
• 5:50
  And
• 5:51
  then
• 5:51
  just
• 5:51
  to
• 5:51
  share
• 5:52
  all
• 5:52
  of
• 5:52
  the
• 5:52
  amazing
• 5:53
  stuff
• 5:53
  that
• 5:54
  everyone
• 5:54
  in
• 5:54
  the
• 5:54
  company
• 5:55
  does.
• 5:55
  Which
• 5:55
  is
• 5:56
  one
• 5:56
  of
• 5:56
  my
• 5:56
  biggest
• 5:56
  pleasures,
• 5:57
  if
• 5:57
  I'm
• 5:57
  honest,
• 5:57
  is
• 5:58
  talking
• 5:58
  about
• 5:58
  the
• 5:58
  work
• 5:59
  that
• 5:59
  my
• 5:59
  team
• 5:59
  actually
• 6:00
  deliver
• 6:00
  day
• 6:01
  to
• 6:01
  day.
• 6:01
  And
• 6:01
  I'm
• 6:02
  just
• 6:02
  so
• 6:02
  proud
• 6:02
  of
• 6:02
  seeing
• 6:03
  everything
• 6:03
  that
• 6:03
  they
• 6:03
  do.
• 6:04
  So
• 6:04
  I
• 6:04
  think
• 6:04
  those
• 6:04
  are
• 6:05
  the
• 6:05
  kinds
• 6:05
  of
• 6:05
  lessons
• 6:05
  that
• 6:05
  I've
• 6:06
  learned
• 6:06
  from
• 6:06
  working
• 6:06
  in
• 6:07
  different
• 6:07
  businesses,
• 6:08
  freelance
• 6:09
  versus
• 6:09
  employee
• 6:09
  as
• 6:10
  well,
• 6:10
  is
• 6:10
  that
• 6:10
  actually
• 6:11
  you
• 6:11
  just
• 6:11
  want
• 6:11
  to
• 6:12
  be
• 6:12
  with
• 6:12
  someone
• 6:12
  who's
• 6:12
  calm,
• 6:13
  who's
• 6:13
  positive
• 6:13
  and
• 6:14
  who
• 6:14
  talks
• 6:14
  about
• 6:15
  the
• 6:15
  work
• 6:15
  that
• 6:15
  you
• 6:16
  do.
• 6:16
  Amazing.
• 6:16
  I
• 6:17
  love
• 6:17
  that.
• 6:17
  So
• 6:18
  interesting.
• 6:18
  And
• 6:18
  you're
• 6:18
  right
• 6:19
  because
• 6:19
  a
• 6:19
  lot
• 6:19
  of
• 6:19
  times
• 6:19
  we
• 6:20
  think
• 6:20
  what
• 6:20
  does
• 6:20
  a
• 6:20
  CEO
• 6:21
  actually
• 6:21
  do?
• 6:21
  But
• 6:22
  you're
• 6:22
  right.
• 6:22
  It's
• 6:22
  definitely,
• 6:23
  it's
• 6:23
  almost
• 6:23
  like
• 6:24
  being
• 6:24
  the
• 6:24
  business
• 6:24
  owner
• 6:25
  really
• 6:25
  at
• 6:25
  the
• 6:25
  top
• 6:25
  of
• 6:26
  the
• 6:26
  tree.
• 6:26
  It's
• 6:26
  the
• 6:26
  same
• 6:26
  kind
• 6:26
  of
• 6:27
  pressure
• 6:27
  where
• 6:27
  you've
• 6:27
  got
• 6:27
  to
• 6:27
  be
• 6:28
  the
• 6:28
  like
• 6:28
  happy
• 6:29
  face
• 6:29
  of
• 6:29
  everything
• 6:29
  and
• 6:30
  like
• 6:31
  the
• 6:31
  buck
• 6:31
  stops
• 6:32
  with
• 6:32
  you.
• 6:32
  And
• 6:33
  actually
• 6:33
  sometimes
• 6:33
  we
• 6:33
  have
• 6:34
  to
• 6:34
  go
• 6:34
  and
• 6:34
  scream
• 6:35
  into
• 6:35
  a
• 6:35
  secret
• 6:36
  hole
• 6:36
  somewhere
• 6:36
  else
• 6:36
  where
• 6:36
  no
• 6:37
  one
• 6:37
  else
• 6:37
  can
• 6:37
  hear
• 6:37
  it
• 6:37
  because
• 6:38
  we
• 6:38
  still
• 6:38
  feel
• 6:38
  the
• 6:38
  pressure,
• 6:39
  but
• 6:39
  we're
• 6:39
  just
• 6:40
  not
• 6:40
  sharing
• 6:40
  it.
• 6:40
  We're
• 6:41
  not
• 6:41
  sharing
• 6:41
  it
• 6:41
  with
• 6:41
  other
• 6:42
  people.
• 6:42
  And
• 6:43
  yes,
• 6:43
  I
• 6:43
  definitely
• 6:44
  understand
• 6:44
  that
• 6:45
  as
• 6:45
  well.
• 6:45
  So
• 6:45
  in
• 6:45
  a
• 6:46
  nutshell
• 6:46
  then
• 6:46
  explain
• 6:47
  to
• 6:47
  someone
• 6:47
  who
• 6:47
  maybe
• 6:48
  hasn't
• 6:48
  got
• 6:48
  a
• 6:48
  tech
• 6:48
  background,
• 6:49
  maybe
• 6:49
  hasn't
• 6:49
  even
• 6:49
  got
• 6:50
  a
• 6:50
  marketing
• 6:50
  background.
• 6:51
  In
• 6:52
  a
• 6:52
  nutshell,
• 6:52
  what
• 6:53
  does
• 6:53
  Exposure
• 6:53
  Ninja
• 6:54
  do
• 6:54
  for
• 6:54
  businesses?
• 6:55
  Sure.
• 6:56
  So
• 6:56
  we
• 6:56
  help
• 6:56
  businesses
• 6:57
  get
• 6:57
  to
• 6:58
  the
• 6:58
  top
• 6:58
  of
• 6:58
  Google,
• 6:59
  become
• 6:59
  more
• 6:59
  visible
• 6:59
  in
• 7:00
  ChatGPT,
• 7:00
  Gemini
• 7:01
  Perplexity
• 7:02
  and
• 7:02
  other
• 7:02
  AI
• 7:02
  models
• 7:03
  to
• 7:03
  ultimately
• 7:04
  get
• 7:05
  them
• 7:05
  more
• 7:05
  qualified
• 7:06
  leads
• 7:07
  for
• 7:07
  their
• 7:07
  business
• 7:08
  through
• 7:08
  their
• 7:08
  website
• 7:09
  thanks
• 7:09
  to
• 7:10
  their
• 7:10
  online
• 7:11
  marketing.
• 7:12
  So
• 7:12
  it's
• 7:13
  pretty
• 7:13
  much
• 7:13
  all
• 7:14
  of
• 7:14
  search
• 7:14
  marketing,
• 7:15
  things
• 7:15
  like
• 7:15
  SEO,
• 7:16
  AI
• 7:17
  search
• 7:17
  optimization,
• 7:18
  which
• 7:18
  has
• 7:18
  various
• 7:19
  different
• 7:19
  names
• 7:20
  at
• 7:20
  the
• 7:20
  moment.
• 7:20
  Some
• 7:20
  people
• 7:21
  are
• 7:21
  calling
• 7:21
  it
• 7:21
  geo,
• 7:22
  which
• 7:22
  is
• 7:23
  Generative
• 7:23
  Engine
• 7:23
  Optimization.
• 7:24
  We
• 7:25
  call
• 7:25
  it
• 7:25
  AI
• 7:25
  Search
• 7:25
  just
• 7:26
  to
• 7:26
  keep
• 7:26
  life
• 7:26
  really
• 7:26
  simple
• 7:27
  and
• 7:27
  then
• 7:28
  ppc.
• 7:29
  So
• 7:29
  what's
• 7:29
  known
• 7:29
  as
• 7:30
  Google
• 7:30
  Ads
• 7:30
  and
• 7:31
  Meta
• 7:31
  Ads
• 7:32
  we
• 7:32
  also
• 7:32
  run
• 7:32
  as
• 7:32
  well.
• 7:33
  And
• 7:33
  you're
• 7:33
  not
• 7:33
  just
• 7:34
  working
• 7:34
  within
• 7:34
  the
• 7:34
  wedding
• 7:35
  industry
• 7:35
  because
• 7:35
  lots
• 7:35
  of
• 7:35
  people
• 7:35
  I
• 7:36
  speak
• 7:36
  to
• 7:36
  on
• 7:36
  this
• 7:36
  podcast
• 7:36
  are
• 7:36
  very
• 7:37
  specifically
• 7:37
  wedding
• 7:38
  industry.
• 7:38
  You
• 7:39
  have
• 7:39
  clients
• 7:39
  across
• 7:40
  various
• 7:41
  different
• 7:41
  sectors,
• 7:41
  don't
• 7:42
  you?
• 7:42
  Yes,
• 7:42
  we
• 7:42
  absolutely
• 7:43
  do.
• 7:43
  So
• 7:43
  predominantly
• 7:44
  we
• 7:44
  work
• 7:44
  for
• 7:45
  clients
• 7:45
  who
• 7:45
  are
• 7:45
  lead
• 7:46
  generation
• 7:46
  or
• 7:46
  service
• 7:47
  based
• 7:47
  businesses.
• 7:48
  They're
• 7:48
  trying
• 7:48
  to
• 7:48
  get
• 7:48
  More
• 7:48
  leads
• 7:49
  through
• 7:49
  their
• 7:49
  website.
• 7:49
  We
• 7:50
  have
• 7:50
  a
• 7:50
  couple
• 7:50
  of
• 7:50
  e
• 7:50
  commerce
• 7:51
  clients
• 7:51
  as
• 7:51
  well,
• 7:52
  but
• 7:52
  we
• 7:52
  work
• 7:53
  across
• 7:53
  industry
• 7:53
  and
• 7:53
  we
• 7:53
  have
• 7:54
  done
• 7:54
  for
• 7:55
  over
• 7:55
  a
• 7:55
  decade.
• 7:56
  So
• 7:56
  we
• 7:56
  do
• 7:57
  work
• 7:57
  in
• 7:57
  the
• 7:57
  wedding
• 7:57
  industry
• 7:58
  fairly
• 7:58
  regularly
• 7:58
  as
• 7:59
  well.
• 7:59
  But
• 7:59
  we
• 7:59
  also
• 7:59
  work
• 8:00
  across
• 8:00
  things
• 8:00
  like
• 8:01
  legal,
• 8:01
  financial,
• 8:02
  education,
• 8:03
  all
• 8:04
  of
• 8:04
  those
• 8:04
  different
• 8:04
  types
• 8:05
  of
• 8:05
  areas,
• 8:06
  which
• 8:06
  gives
• 8:06
  us
• 8:06
  a
• 8:06
  nice
• 8:07
  breadth
• 8:07
  of
• 8:07
  experience
• 8:08
  because
• 8:08
  our
• 8:08
  specialism
• 8:09
  is
• 8:09
  very
• 8:09
  much
• 8:09
  SEO
• 8:10
  and
• 8:10
  AI
• 8:10
  search.
• 8:11
  And
• 8:11
  doing
• 8:12
  that
• 8:12
  for
• 8:12
  any
• 8:12
  business
• 8:13
  who
• 8:13
  has
• 8:13
  a
• 8:13
  website
• 8:14
  that
• 8:14
  needs
• 8:14
  more
• 8:14
  leads.
• 8:15
  Amazing.
• 8:15
  Okay,
• 8:16
  so
• 8:16
  we
• 8:16
  understand
• 8:16
  who
• 8:16
  you
• 8:17
  are,
• 8:17
  we
• 8:17
  understand
• 8:18
  what
• 8:18
  your
• 8:18
  background
• 8:19
  is
• 8:19
  and
• 8:19
  what
• 8:19
  you
• 8:19
  do
• 8:20
  day
• 8:20
  to
• 8:20
  day
• 8:20
  for
• 8:21
  some
• 8:21
  of
• 8:21
  your
• 8:21
  clients.
• 8:22
  So
• 8:22
  with
• 8:23
  that
• 8:23
  knowledge,
• 8:23
  let's
• 8:24
  think
• 8:24
  about
• 8:24
  2026,
• 8:25
  because
• 8:25
  we're
• 8:25
  now
• 8:26
  in
• 8:26
  2026
• 8:27
  and
• 8:27
  I've
• 8:27
  been
• 8:28
  talking
• 8:28
  on
• 8:28
  stage
• 8:28
  a
• 8:28
  lot
• 8:28
  about
• 8:29
  the
• 8:29
  marketing
• 8:29
  landscape
• 8:30
  shifted
• 8:30
  a
• 8:31
  huge
• 8:31
  amount
• 8:31
  in
• 8:31
  the
• 8:31
  last
• 8:32
  12
• 8:32
  months.
• 8:33
  So
• 8:33
  from
• 8:34
  your
• 8:34
  perspective
• 8:34
  in
• 8:35
  what
• 8:35
  you're
• 8:35
  seeing
• 8:35
  day
• 8:36
  to
• 8:36
  day
• 8:36
  with
• 8:36
  all
• 8:36
  of
• 8:37
  your
• 8:37
  different
• 8:37
  clients,
• 8:38
  how
• 8:38
  do
• 8:39
  you
• 8:39
  think
• 8:39
  the
• 8:39
  landscape
• 8:39
  has
• 8:40
  changed
• 8:40
  in
• 8:40
  your
• 8:40
  area
• 8:41
  of
• 8:41
  expertise?
• 8:42
  As
• 8:42
  we
• 8:42
  go
• 8:42
  into
• 8:43
  2026,
• 8:44
  the
• 8:44
  shifts
• 8:44
  across
• 8:45
  2025
• 8:45
  and
• 8:46
  2026
• 8:46
  have
• 8:47
  been
• 8:47
  absolutely
• 8:48
  huge.
• 8:49
  So
• 8:49
  many
• 8:50
  of
• 8:50
  our
• 8:50
  clients
• 8:50
  invest
• 8:51
  in
• 8:51
  their
• 8:51
  online
• 8:51
  market.
• 8:54
  And
• 8:54
  one
• 8:54
  of
• 8:54
  the
• 8:54
  common
• 8:55
  trends
• 8:55
  that
• 8:55
  we've
• 8:55
  seen
• 8:55
  is
• 8:56
  a
• 8:56
  rise
• 8:56
  of
• 8:56
  AI
• 8:57
  features
• 8:57
  in
• 8:58
  the
• 8:58
  Google
• 8:59
  search
• 8:59
  results.
• 9:00
  So
• 9:00
  things
• 9:00
  like
• 9:00
  AI
• 9:01
  overviews,
• 9:02
  which
• 9:02
  are
• 9:02
  the
• 9:02
  AI
• 9:03
  generated
• 9:03
  summaries
• 9:04
  at
• 9:04
  the
• 9:04
  top,
• 9:04
  we've
• 9:05
  actually
• 9:05
  had
• 9:05
  them
• 9:05
  for
• 9:05
  a
• 9:06
  very
• 9:06
  long
• 9:06
  time,
• 9:07
  but
• 9:07
  their
• 9:08
  global
• 9:08
  rollout
• 9:09
  was
• 9:09
  in
• 9:09
  2024,
• 9:10
  so
• 9:10
  most
• 9:10
  people
• 9:10
  will
• 9:11
  think
• 9:11
  of
• 9:11
  them
• 9:11
  as
• 9:12
  quite
• 9:12
  recent.
• 9:13
  That
• 9:13
  shifted
• 9:14
  how
• 9:15
  SEO
• 9:15
  works
• 9:15
  for
• 9:15
  a
• 9:16
  lot
• 9:16
  of
• 9:16
  businesses
• 9:16
  because
• 9:17
  it
• 9:18
  meant
• 9:18
  that
• 9:18
  a
• 9:18
  lot
• 9:18
  of
• 9:19
  questions
• 9:19
  were
• 9:19
  answered
• 9:20
  directly
• 9:20
  in
• 9:20
  the
• 9:21
  Google
• 9:21
  search
• 9:21
  results.
• 9:22
  So
• 9:22
  a
• 9:22
  lot
• 9:22
  of
• 9:22
  businesses,
• 9:23
  if
• 9:23
  they
• 9:23
  looked
• 9:23
  in
• 9:24
  their
• 9:24
  Google
• 9:24
  Analytics
• 9:24
  in
• 9:25
  their
• 9:25
  search
• 9:25
  consol,
• 9:26
  what
• 9:26
  they
• 9:26
  actually
• 9:26
  started
• 9:27
  to
• 9:27
  see
• 9:27
  was
• 9:28
  less
• 9:28
  people
• 9:28
  coming
• 9:29
  through
• 9:29
  to
• 9:29
  the
• 9:29
  website,
• 9:29
  so
• 9:30
  lower
• 9:30
  clicks,
• 9:31
  but
• 9:31
  an
• 9:31
  increased
• 9:32
  number
• 9:32
  of
• 9:32
  impressions.
• 9:33
  If
• 9:33
  people
• 9:34
  were
• 9:34
  actually
• 9:34
  seeing
• 9:35
  answers
• 9:35
  from
• 9:35
  them
• 9:35
  in
• 9:35
  the
• 9:36
  AI
• 9:36
  overviews
• 9:36
  or
• 9:37
  seeing
• 9:37
  them
• 9:37
  in
• 9:37
  the
• 9:37
  search
• 9:37
  results
• 9:38
  still.
• 9:38
  But
• 9:39
  this
• 9:39
  change
• 9:39
  in
• 9:40
  search
• 9:40
  is
• 9:40
  not
• 9:41
  the
• 9:41
  only
• 9:41
  thing
• 9:41
  that's
• 9:41
  happening.
• 9:42
  That's
• 9:42
  the
• 9:42
  Google
• 9:43
  side.
• 9:44
  We
• 9:44
  also
• 9:44
  have
• 9:45
  huge,
• 9:46
  huge
• 9:46
  change
• 9:47
  with
• 9:47
  ChatGPT
• 9:48
  exploding
• 9:48
  onto
• 9:49
  the
• 9:49
  scene
• 9:49
  that
• 9:49
  became
• 9:50
  very
• 9:50
  popular
• 9:51
  in
• 9:51
  2024
• 9:52
  and
• 9:52
  2025.
• 9:53
  I've
• 9:53
  said
• 9:53
  ChatGPT
• 9:54
  first
• 9:54
  because
• 9:55
  at
• 9:55
  the
• 9:55
  moment
• 9:56
  it's
• 9:56
  the
• 9:56
  biggest
• 9:57
  AI
• 9:58
  chatbot.
• 9:59
  It's
• 9:59
  the
• 9:59
  one
• 9:59
  that's
• 10:00
  most
• 10:00
  popular
• 10:00
  that
• 10:01
  most
• 10:01
  people
• 10:01
  use.
• 10:02
  But
• 10:02
  there
• 10:02
  are
• 10:03
  of
• 10:03
  course
• 10:03
  also
• 10:03
  Gemini,
• 10:04
  Perplexity,
• 10:05
  Claude,
• 10:06
  Microsoft,
• 10:07
  Copilot,
• 10:07
  Grok,
• 10:08
  there's
• 10:08
  lots
• 10:09
  of
• 10:09
  different
• 10:09
  ones.
• 10:10
  And
• 10:10
  Google
• 10:10
  has
• 10:10
  been
• 10:11
  pushing
• 10:11
  back
• 10:11
  very
• 10:11
  aggressively
• 10:12
  about
• 10:12
  ChatGPT
• 10:13
  taking
• 10:14
  its
• 10:14
  market
• 10:14
  share.
• 10:15
  Their
• 10:15
  new
• 10:15
  model
• 10:15
  of
• 10:16
  Gemini,
• 10:16
  for
• 10:16
  example,
• 10:17
  is
• 10:18
  very
• 10:18
  well
• 10:18
  Loved.
• 10:19
  And
• 10:19
  a
• 10:19
  lot
• 10:19
  of
• 10:19
  people
• 10:20
  think
• 10:20
  it's
• 10:20
  better
• 10:20
  than
• 10:21
  ChatGPT.
• 10:23
  In
• 10:23
  January
• 10:24
  this
• 10:24
  year,
• 10:25
  they've
• 10:25
  also
• 10:26
  made
• 10:27
  updates
• 10:27
  to
• 10:27
  their
• 10:28
  AI
• 10:28
  mode.
• 10:28
  They're
• 10:29
  testing
• 10:29
  ads
• 10:29
  in
• 10:30
  AI
• 10:30
  mode
• 10:30
  as
• 10:31
  well,
• 10:31
  which
• 10:31
  is
• 10:31
  really
• 10:31
  big,
• 10:32
  big
• 10:32
  news.
• 10:32
  They're
• 10:33
  also
• 10:33
  testing
• 10:34
  in
• 10:34
  AI
• 10:35
  mode
• 10:35
  being
• 10:35
  able
• 10:35
  to
• 10:35
  buy
• 10:36
  directly.
• 10:37
  So
• 10:37
  if
• 10:37
  it's
• 10:38
  an
• 10:38
  E
• 10:38
  commerce
• 10:38
  business,
• 10:38
  you
• 10:38
  can
• 10:39
  actually
• 10:39
  make
• 10:39
  purchases
• 10:40
  directly
• 10:41
  in
• 10:41
  the
• 10:41
  results
• 10:42
  without
• 10:42
  navigating
• 10:42
  to
• 10:43
  the
• 10:43
  website.
• 10:43
  So
• 10:44
  there's
• 10:44
  significant
• 10:44
  amounts
• 10:45
  of
• 10:45
  change
• 10:46
  going
• 10:46
  on
• 10:46
  and
• 10:46
  a
• 10:47
  huge
• 10:47
  amount
• 10:47
  of
• 10:48
  competition
• 10:48
  between
• 10:49
  ChatGPT
• 10:50
  and
• 10:51
  Google
• 10:51
  happening.
• 10:52
  And
• 10:52
  that's
• 10:52
  because
• 10:53
  people
• 10:53
  are
• 10:53
  not
• 10:53
  just
• 10:53
  searching
• 10:54
  in
• 10:54
  Google
• 10:54
  like
• 10:54
  they
• 10:54
  used
• 10:54
  to.
• 10:55
  Of
• 10:55
  course
• 10:56
  people
• 10:56
  are
• 10:56
  searching
• 10:56
  in.
• 10:56
  Google
• 10:57
  is
• 10:57
  still
• 10:57
  the
• 10:58
  biggest
• 10:58
  search
• 10:58
  engine,
• 10:59
  but
• 10:59
  a
• 10:59
  lot
• 10:59
  of
• 10:59
  people
• 11:00
  have
• 11:00
  started
• 11:00
  shifting
• 11:01
  to
• 11:01
  ChatGPT
• 11:02
  and
• 11:02
  AI
• 11:03
  platforms
• 11:03
  as
• 11:04
  well,
• 11:04
  which
• 11:04
  means
• 11:05
  that
• 11:05
  the
• 11:05
  businesses
• 11:05
  we're
• 11:06
  working
• 11:06
  with
• 11:07
  have
• 11:07
  started
• 11:07
  to
• 11:07
  think
• 11:08
  about
• 11:08
  how
• 11:08
  do
• 11:08
  we
• 11:09
  optimize
• 11:09
  for
• 11:09
  all
• 11:10
  of
• 11:10
  these
• 11:10
  different
• 11:10
  search
• 11:11
  journeys.
• 11:11
  How
• 11:11
  are
• 11:11
  we
• 11:12
  thinking
• 11:12
  about
• 11:12
  how
• 11:13
  our
• 11:13
  business
• 11:13
  shows
• 11:13
  up
• 11:14
  and
• 11:14
  is
• 11:14
  visible
• 11:15
  in
• 11:15
  ChatGPT,
• 11:16
  not
• 11:16
  just
• 11:16
  Google?
• 11:17
  Yeah,
• 11:18
  it's
• 11:18
  a
• 11:19
  fascinating
• 11:19
  shift.
• 11:19
  And
• 11:20
  I
• 11:20
  think
• 11:20
  even
• 11:20
  when
• 11:21
  we
• 11:21
  reflect
• 11:21
  on
• 11:22
  our
• 11:22
  own
• 11:22
  habits,
• 11:23
  I
• 11:23
  always
• 11:23
  say
• 11:24
  to
• 11:24
  people,
• 11:24
  think
• 11:24
  about
• 11:24
  how
• 11:25
  you
• 11:25
  shop,
• 11:25
  how
• 11:25
  you
• 11:26
  search,
• 11:26
  because
• 11:27
  we
• 11:27
  are
• 11:27
  kind
• 11:27
  of
• 11:27
  representing
• 11:28
  the
• 11:28
  regular
• 11:29
  person.
• 11:29
  Even
• 11:29
  as
• 11:30
  business
• 11:30
  owners,
• 11:30
  we
• 11:30
  might
• 11:30
  be
• 11:31
  slightly
• 11:31
  ahead
• 11:31
  of,
• 11:31
  you
• 11:32
  know,
• 11:32
  people
• 11:32
  who
• 11:32
  aren't
• 11:32
  in
• 11:32
  business,
• 11:33
  but
• 11:33
  we
• 11:33
  are
• 11:33
  still
• 11:33
  having
• 11:34
  those
• 11:34
  consumer
• 11:35
  insights.
• 11:35
  And
• 11:36
  I
• 11:36
  was
• 11:36
  thinking
• 11:36
  about
• 11:36
  my
• 11:37
  own
• 11:37
  way
• 11:37
  I've
• 11:38
  been
• 11:38
  working.
• 11:38
  So
• 11:38
  I've
• 11:38
  decided
• 11:39
  to
• 11:39
  opt
• 11:39
  for
• 11:39
  Claude
• 11:40
  at
• 11:40
  the
• 11:40
  moment.
• 11:40
  Don't
• 11:40
  know
• 11:40
  why
• 11:40
  I
• 11:41
  decided
• 11:41
  I
• 11:41
  liked
• 11:41
  it
• 11:41
  more
• 11:41
  than
• 11:42
  chatgpt.
• 11:43
  I
• 11:43
  like
• 11:43
  the
• 11:43
  little
• 11:43
  logo
• 11:44
  on
• 11:44
  the
• 11:44
  bottom.
• 11:45
  It's
• 11:46
  pretty.
• 11:46
  I
• 11:46
  like.
• 11:47
  So
• 11:47
  I've
• 11:47
  started
• 11:47
  using
• 11:48
  Claude
• 11:48
  and
• 11:48
  it's
• 11:49
  interesting
• 11:49
  because
• 11:49
  when
• 11:49
  I
• 11:50
  want
• 11:50
  to
• 11:50
  find
• 11:50
  something,
• 11:51
  I
• 11:51
  now
• 11:51
  have
• 11:51
  a
• 11:51
  decision
• 11:52
  in
• 11:52
  my
• 11:52
  head.
• 11:52
  And
• 11:53
  sometimes
• 11:53
  I'll
• 11:53
  reach
• 11:54
  for
• 11:54
  Claude
• 11:54
  and
• 11:54
  sometimes
• 11:55
  I'll
• 11:55
  reach
• 11:55
  for
• 11:55
  Google.
• 11:56
  And
• 11:56
  I
• 11:56
  think
• 11:56
  that's
• 11:57
  really
• 11:57
  interesting
• 11:58
  to
• 11:58
  think,
• 11:58
  okay,
• 11:59
  what,
• 11:59
  what
• 12:00
  is
• 12:00
  it
• 12:00
  that
• 12:00
  makes
• 12:00
  me
• 12:01
  want
• 12:01
  to
• 12:01
  make
• 12:01
  that
• 12:01
  decision?
• 12:01
  So
• 12:02
  if
• 12:02
  I
• 12:02
  want
• 12:02
  a
• 12:02
  really
• 12:03
  detailed
• 12:04
  answer,
• 12:05
  I
• 12:05
  will
• 12:05
  go
• 12:05
  to
• 12:06
  Claude.
• 12:06
  If
• 12:07
  I
• 12:07
  want
• 12:07
  a
• 12:07
  quick,
• 12:08
  easy
• 12:08
  answer,
• 12:09
  I
• 12:10
  will
• 12:10
  still
• 12:10
  go
• 12:10
  to
• 12:10
  Google.
• 12:11
  And
• 12:11
  I
• 12:12
  think,
• 12:12
  okay,
• 12:12
  I'm
• 12:12
  just
• 12:12
  one
• 12:13
  person,
• 12:13
  but
• 12:13
  actually
• 12:14
  probably
• 12:14
  lots
• 12:15
  of
• 12:15
  people
• 12:15
  are
• 12:15
  now
• 12:15
  living
• 12:15
  in
• 12:16
  that
• 12:16
  mindset
• 12:16
  where
• 12:16
  they
• 12:16
  don't
• 12:17
  go
• 12:17
  automatically
• 12:18
  to
• 12:18
  one,
• 12:19
  but
• 12:19
  depending
• 12:19
  on
• 12:20
  what
• 12:20
  they're
• 12:20
  searching
• 12:20
  for
• 12:21
  will
• 12:21
  depend
• 12:21
  on
• 12:22
  where
• 12:22
  they
• 12:22
  go.
• 12:22
  Is
• 12:22
  that
• 12:22
  what
• 12:23
  you're
• 12:23
  seeing
• 12:24
  as
• 12:24
  well?
• 12:24
  Yeah,
• 12:24
  this
• 12:25
  is
• 12:25
  really,
• 12:25
  really
• 12:26
  true.
• 12:26
  A
• 12:26
  lot
• 12:26
  of
• 12:26
  people
• 12:27
  haven't
• 12:27
  just
• 12:27
  backed
• 12:28
  one
• 12:28
  horse
• 12:28
  or
• 12:28
  switched
• 12:29
  over
• 12:29
  completely
• 12:29
  from
• 12:30
  Google.
• 12:30
  A
• 12:30
  lot
• 12:31
  of
• 12:31
  people
• 12:31
  actually
• 12:32
  do
• 12:32
  the
• 12:32
  same
• 12:32
  searches
• 12:33
  in
• 12:33
  Google
• 12:33
  and
• 12:34
  in
• 12:34
  ChatGPT,
• 12:35
  or
• 12:35
  they
• 12:36
  do
• 12:36
  something
• 12:36
  like
• 12:36
  have
• 12:36
  a
• 12:37
  conversation
• 12:38
  in
• 12:38
  their
• 12:38
  favorite
• 12:39
  AI
• 12:39
  chatbot
• 12:40
  like
• 12:40
  ChatGPT,
• 12:41
  and
• 12:41
  then
• 12:41
  when
• 12:41
  they're
• 12:41
  ready
• 12:42
  to
• 12:42
  actually
• 12:42
  make
• 12:42
  a
• 12:42
  decision,
• 12:43
  they
• 12:43
  might
• 12:43
  just
• 12:43
  go
• 12:43
  and
• 12:43
  type
• 12:44
  it
• 12:44
  into
• 12:44
  Google
• 12:44
  and
• 12:45
  go
• 12:45
  straight
• 12:45
  to
• 12:45
  the
• 12:45
  website.
• 12:46
  And
• 12:46
  so
• 12:46
  particularly
• 12:47
  that
• 12:47
  would
• 12:48
  be
• 12:48
  things
• 12:48
  like
• 12:49
  looking
• 12:49
  for
• 12:49
  a
• 12:49
  wedding
• 12:50
  venue.
• 12:50
  They
• 12:51
  might
• 12:51
  ask
• 12:51
  lots
• 12:51
  of
• 12:51
  questions
• 12:52
  in
• 12:52
  ChatGPT
• 12:53
  because
• 12:53
  you
• 12:53
  can
• 12:53
  ask
• 12:54
  for
• 12:54
  much
• 12:54
  more
• 12:54
  detail.
• 12:55
  So
• 12:55
  instead
• 12:55
  of
• 12:56
  just
• 12:56
  like
• 12:56
  wedding
• 12:56
  venue
• 12:57
  Sussex,
• 12:57
  they
• 12:58
  can
• 12:58
  actually
• 12:58
  add
• 12:58
  context,
• 12:59
  like,
• 12:59
  this
• 13:00
  is
• 13:00
  my
• 13:00
  budget,
• 13:01
  these
• 13:01
  are
• 13:01
  the
• 13:01
  kind
• 13:01
  of
• 13:02
  dates
• 13:02
  I'm
• 13:02
  thinking
• 13:02
  about.
• 13:03
  This
• 13:03
  is
• 13:03
  the,
• 13:03
  you
• 13:04
  know,
• 13:04
  the
• 13:04
  way
• 13:04
  I
• 13:04
  want
• 13:05
  the
• 13:05
  venue
• 13:05
  to
• 13:05
  feel
• 13:06
  or
• 13:06
  look.
• 13:06
  I
• 13:07
  want
• 13:07
  a
• 13:07
  kind
• 13:07
  of
• 13:07
  farmhouse
• 13:08
  style,
• 13:09
  that
• 13:09
  type
• 13:09
  of
• 13:09
  thing.
• 13:10
  They
• 13:10
  can
• 13:10
  give
• 13:10
  so
• 13:10
  much
• 13:10
  more
• 13:11
  context
• 13:11
  than
• 13:11
  you'd
• 13:12
  ever
• 13:12
  be
• 13:12
  able
• 13:12
  to
• 13:12
  type
• 13:12
  into
• 13:13
  the
• 13:13
  Google
• 13:13
  search
• 13:14
  bar.
• 13:15
  So
• 13:15
  so
• 13:16
  much
• 13:16
  of
• 13:16
  that
• 13:16
  research
• 13:17
  phase
• 13:17
  goes
• 13:17
  on
• 13:17
  in
• 13:17
  ChatGPT.
• 13:19
  Sometimes
• 13:20
  there
• 13:20
  are
• 13:20
  links
• 13:21
  in
• 13:21
  these
• 13:21
  AI
• 13:21
  chatbots
• 13:22
  straight
• 13:22
  through
• 13:22
  to
• 13:22
  websites,
• 13:23
  but
• 13:23
  not
• 13:24
  always,
• 13:24
  which
• 13:25
  makes
• 13:25
  tracking
• 13:25
  very
• 13:26
  difficult
• 13:26
  at
• 13:26
  the
• 13:26
  moment.
• 13:27
  So
• 13:27
  you
• 13:27
  can
• 13:27
  always
• 13:27
  track
• 13:28
  a
• 13:28
  percentage
• 13:28
  of
• 13:28
  what's
• 13:29
  coming
• 13:29
  from
• 13:30
  an
• 13:30
  AI
• 13:30
  chatbot,
• 13:31
  but
• 13:31
  not
• 13:31
  the
• 13:31
  full
• 13:32
  amount,
• 13:33
  depending
• 13:33
  on
• 13:33
  the
• 13:33
  type
• 13:34
  of
• 13:34
  answer
• 13:34
  it
• 13:34
  gives
• 13:34
  you.
• 13:35
  So
• 13:35
  a
• 13:35
  lot
• 13:35
  of
• 13:35
  people
• 13:35
  do
• 13:36
  that
• 13:36
  in
• 13:36
  search,
• 13:36
  but
• 13:37
  then
• 13:37
  when
• 13:37
  they're
• 13:37
  thinking,
• 13:38
  oh,
• 13:38
  I've
• 13:38
  kind
• 13:38
  of
• 13:38
  got
• 13:39
  a
• 13:39
  top
• 13:39
  three
• 13:40
  from
• 13:40
  having
• 13:40
  this
• 13:40
  conversation
• 13:41
  with
• 13:41
  ChatGPT
• 13:42
  or
• 13:42
  Claude,
• 13:43
  and
• 13:43
  then
• 13:43
  they
• 13:43
  go
• 13:43
  to
• 13:44
  Google
• 13:44
  in
• 13:44
  order
• 13:45
  to
• 13:45
  get
• 13:45
  to
• 13:45
  and
• 13:45
  find
• 13:46
  the
• 13:46
  website.
• 13:47
  So
• 13:47
  at
• 13:47
  the
• 13:47
  moment,
• 13:48
  we're
• 13:48
  in
• 13:48
  this
• 13:48
  kind
• 13:48
  of
• 13:49
  strange
• 13:49
  shift
• 13:50
  where
• 13:50
  AI
• 13:51
  is
• 13:51
  becoming
• 13:51
  part
• 13:52
  of
• 13:52
  our
• 13:52
  normal
• 13:53
  search
• 13:53
  journey,
• 13:54
  but
• 13:54
  it
• 13:54
  hasn't
• 13:55
  taken
• 13:55
  over.
• 13:56
  We're
• 13:56
  still
• 13:56
  used
• 13:57
  to
• 13:57
  going
• 13:57
  to
• 13:57
  Google,
• 13:58
  finding
• 13:59
  and
• 13:59
  going
• 13:59
  to
• 13:59
  navigate
• 14:00
  to
• 14:00
  the
• 14:00
  website
• 14:00
  the
• 14:01
  old
• 14:01
  way
• 14:01
  through
• 14:01
  the
• 14:01
  10
• 14:02
  blue
• 14:02
  links
• 14:03
  on
• 14:04
  the
• 14:04
  search
• 14:04
  engine
• 14:04
  results
• 14:04
  page.
• 14:06
  The
• 14:06
  other
• 14:06
  big
• 14:06
  difference,
• 14:07
  I
• 14:07
  think,
• 14:07
  is
• 14:07
  also
• 14:08
  demographics.
• 14:09
  We
• 14:09
  know
• 14:09
  that
• 14:09
  our
• 14:10
  younger
• 14:10
  generations
• 14:10
  by
• 14:11
  far
• 14:11
  are
• 14:12
  much
• 14:12
  happier
• 14:12
  to
• 14:13
  jump
• 14:13
  onto
• 14:13
  ChatGPT.
• 14:14
  Claude,
• 14:14
  Gemini,
• 14:15
  perplexity.
• 14:15
  For
• 14:16
  them,
• 14:16
  it's
• 14:16
  much
• 14:16
  more
• 14:17
  normal.
• 14:17
  They've
• 14:17
  grown
• 14:18
  up
• 14:18
  with
• 14:18
  this
• 14:18
  kind
• 14:19
  of
• 14:19
  tech
• 14:19
  already
• 14:20
  with
• 14:20
  AI
• 14:20
  inbuilt
• 14:21
  in
• 14:21
  a
• 14:21
  lot
• 14:21
  of
• 14:22
  the
• 14:22
  structures
• 14:22
  that
• 14:23
  they
• 14:23
  already
• 14:23
  use.
• 14:24
  So
• 14:24
  it's
• 14:24
  less
• 14:24
  of
• 14:25
  a
• 14:25
  switchover
• 14:26
  compared
• 14:26
  to
• 14:27
  millennials,
• 14:27
  boomers,
• 14:28
  everyone
• 14:28
  else.
• 14:29
  We've
• 14:29
  been
• 14:30
  using
• 14:30
  Google
• 14:30
  for
• 14:31
  decades,
• 14:32
  so
• 14:32
  moving
• 14:32
  away
• 14:32
  from
• 14:33
  Google
• 14:33
  is
• 14:33
  like
• 14:34
  almost
• 14:34
  a
• 14:34
  crazy
• 14:35
  thought.
• 14:35
  But
• 14:36
  we're
• 14:36
  seeing
• 14:36
  everyone
• 14:37
  actually
• 14:37
  start
• 14:37
  to
• 14:38
  experiment,
• 14:38
  all
• 14:38
  demographics.
• 14:39
  And
• 14:40
  what's
• 14:40
  interesting,
• 14:40
  again,
• 14:41
  is
• 14:41
  kind
• 14:41
  of
• 14:41
  coming
• 14:41
  to
• 14:41
  me
• 14:42
  as
• 14:42
  you're
• 14:42
  talking
• 14:43
  is
• 14:43
  that
• 14:43
  again,
• 14:43
  in
• 14:44
  my
• 14:44
  own
• 14:44
  way,
• 14:45
  I
• 14:45
  work
• 14:45
  as
• 14:46
  a
• 14:46
  very
• 14:46
  much
• 14:46
  a
• 14:46
  millennial.
• 14:47
  I'm
• 14:48
  like,
• 14:48
  I
• 14:48
  think
• 14:48
  there's
• 14:49
  something
• 14:49
  in
• 14:49
  my
• 14:49
  head
• 14:49
  that
• 14:49
  trusts
• 14:50
  Google
• 14:50
  more
• 14:50
  than
• 14:51
  AI,
• 14:51
  even
• 14:51
  though
• 14:51
  they're
• 14:52
  probably
• 14:52
  both
• 14:52
  still
• 14:53
  going
• 14:53
  off
• 14:53
  the
• 14:53
  same
• 14:54
  systems,
• 14:55
  right
• 14:55
  at
• 14:56
  the
• 14:56
  back
• 14:56
  end.
• 14:56
  But
• 14:56
  it's
• 14:57
  like,
• 14:57
  oh,
• 14:57
  I'm
• 14:57
  going
• 14:57
  to
• 14:57
  ask
• 14:58
  Claude
• 14:59
  all
• 14:59
  of
• 14:59
  this
• 14:59
  information,
• 15:00
  but
• 15:00
  then
• 15:00
  I'm
• 15:00
  going
• 15:00
  to
• 15:00
  trust
• 15:01
  Google
• 15:01
  to
• 15:02
  tell
• 15:02
  me
• 15:02
  the
• 15:02
  opening
• 15:02
  hours.
• 15:02
  I'm
• 15:03
  going
• 15:03
  to
• 15:03
  trust
• 15:03
  Google
• 15:03
  to
• 15:04
  send
• 15:04
  me
• 15:04
  the
• 15:04
  correct
• 15:05
  link.
• 15:05
  Because
• 15:05
  somewhere
• 15:06
  deep
• 15:06
  in
• 15:06
  my
• 15:07
  millennial
• 15:07
  brain,
• 15:08
  Google
• 15:08
  has
• 15:08
  built
• 15:09
  my
• 15:09
  trust,
• 15:09
  and
• 15:09
  I
• 15:09
  think
• 15:10
  they're
• 15:10
  telling
• 15:10
  me
• 15:10
  truth.
• 15:10
  Whereas
• 15:11
  we're
• 15:11
  told
• 15:11
  AI
• 15:11
  can
• 15:12
  lie,
• 15:12
  AI
• 15:12
  might
• 15:13
  tell
• 15:13
  you
• 15:14
  lies.
• 15:14
  However,
• 15:15
  Google's
• 15:15
  also
• 15:15
  using
• 15:16
  AI.
• 15:16
  So
• 15:16
  it's
• 15:16
  a
• 15:16
  ridiculous
• 15:17
  theory,
• 15:17
  but
• 15:17
  I
• 15:17
  bet
• 15:18
  there's
• 15:18
  a
• 15:18
  lot
• 15:18
  of
• 15:18
  people
• 15:18
  that
• 15:19
  have
• 15:19
  that
• 15:19
  similar
• 15:20
  instinct
• 15:20
  that
• 15:20
  Google
• 15:21
  can
• 15:21
  be
• 15:21
  trusted
• 15:21
  more.
• 15:22
  Yeah.
• 15:22
  And
• 15:22
  I
• 15:23
  mean,
• 15:23
  Google
• 15:23
  algorithms
• 15:24
  are
• 15:24
  more
• 15:24
  sophisticated
• 15:26
  in
• 15:26
  general.
• 15:26
  They've
• 15:27
  been
• 15:27
  building
• 15:27
  them
• 15:27
  up
• 15:28
  for
• 15:28
  a
• 15:28
  lot,
• 15:28
  lot
• 15:28
  longer.
• 15:29
  But
• 15:30
  there
• 15:30
  are
• 15:30
  also.
• 15:31
  We
• 15:31
  do
• 15:31
  also
• 15:31
  need
• 15:32
  to
• 15:32
  remember
• 15:32
  there
• 15:32
  are
• 15:32
  mistakes
• 15:33
  that
• 15:33
  happens
• 15:33
  in
• 15:34
  Google's
• 15:34
  AI
• 15:34
  as
• 15:34
  well.
• 15:35
  If
• 15:35
  you're
• 15:35
  using
• 15:35
  Gemini,
• 15:36
  for
• 15:36
  example,
• 15:37
  owned
• 15:37
  by
• 15:37
  Google,
• 15:37
  it's
• 15:38
  a
• 15:38
  Google
• 15:38
  product,
• 15:39
  then
• 15:39
  it
• 15:39
  has
• 15:39
  the
• 15:40
  same
• 15:40
  risk
• 15:40
  as
• 15:40
  other
• 15:40
  AIs,
• 15:41
  where
• 15:41
  it
• 15:42
  will
• 15:42
  hallucinate
• 15:42
  quite
• 15:43
  often.
• 15:43
  If
• 15:44
  there's
• 15:44
  missing
• 15:44
  information
• 15:45
  about
• 15:45
  a
• 15:45
  business,
• 15:45
  for
• 15:45
  example,
• 15:46
  it's
• 15:46
  more
• 15:46
  likely
• 15:47
  to
• 15:47
  just
• 15:47
  make
• 15:47
  it
• 15:47
  up
• 15:48
  than
• 15:48
  it
• 15:48
  is
• 15:48
  to.
• 15:49
  It
• 15:49
  will
• 15:49
  never
• 15:49
  say,
• 15:50
  I
• 15:50
  don't
• 15:50
  know.
• 15:51
  The
• 15:51
  AI
• 15:51
  tools
• 15:52
  are
• 15:52
  not
• 15:52
  programmed
• 15:52
  to
• 15:52
  say,
• 15:52
  I
• 15:53
  don't
• 15:53
  know
• 15:53
  the
• 15:53
  answer
• 15:53
  to
• 15:53
  this
• 15:53
  question.
• 15:54
  So
• 15:54
  they
• 15:54
  just
• 15:54
  do
• 15:54
  their
• 15:55
  best
• 15:55
  with
• 15:55
  the
• 15:55
  information
• 15:55
  they
• 15:56
  can
• 15:56
  find
• 15:56
  online.
• 15:58
  But
• 15:58
  also
• 15:58
  Google's
• 15:59
  AI
• 15:59
  overviews,
• 16:00
  we
• 16:00
  see
• 16:00
  that
• 16:00
  make
• 16:00
  results
• 16:01
  from
• 16:01
  time
• 16:02
  to
• 16:02
  time
• 16:02
  as
• 16:02
  well.
• 16:02
  Google
• 16:03
  recently
• 16:03
  pulled
• 16:04
  back
• 16:04
  some
• 16:04
  AI
• 16:05
  overviews
• 16:05
  on
• 16:06
  certain
• 16:06
  types
• 16:06
  of
• 16:06
  queries
• 16:07
  because
• 16:07
  they
• 16:07
  were
• 16:07
  making
• 16:08
  mistakes.
• 16:08
  But
• 16:09
  things
• 16:09
  like
• 16:09
  traditional
• 16:10
  search,
• 16:10
  the
• 16:10
  10
• 16:11
  blue
• 16:11
  links,
• 16:11
  the
• 16:12
  Google
• 16:12
  Maps
• 16:13
  listings,
• 16:14
  because
• 16:14
  we've
• 16:14
  used
• 16:14
  them
• 16:15
  for
• 16:15
  so
• 16:15
  long,
• 16:15
  we're
• 16:16
  so
• 16:16
  used
• 16:16
  to
• 16:16
  them,
• 16:17
  we
• 16:17
  just
• 16:17
  trust
• 16:17
  them.
• 16:18
  We
• 16:18
  trust
• 16:18
  them
• 16:18
  much
• 16:18
  more
• 16:19
  than
• 16:19
  we
• 16:19
  trust
• 16:19
  AI.
• 16:20
  But
• 16:20
  I
• 16:20
  think
• 16:20
  it's
• 16:21
  healthy
• 16:21
  to
• 16:21
  have
• 16:21
  a
• 16:21
  little
• 16:22
  bit
• 16:22
  of
• 16:22
  not
• 16:22
  too
• 16:23
  much
• 16:23
  trust
• 16:23
  for
• 16:24
  AI.
• 16:24
  Yeah,
• 16:25
  I
• 16:25
  don't
• 16:25
  think
• 16:25
  we
• 16:25
  should
• 16:25
  trust
• 16:25
  any
• 16:26
  of
• 16:26
  these
• 16:26
  companies,
• 16:26
  really,
• 16:27
  because
• 16:27
  we
• 16:27
  know
• 16:27
  that
• 16:28
  ultimately
• 16:28
  they
• 16:28
  were
• 16:29
  all
• 16:29
  working
• 16:29
  for
• 16:29
  their
• 16:30
  own
• 16:30
  good
• 16:30
  and
• 16:30
  we're
• 16:30
  all
• 16:30
  just
• 16:30
  pawns
• 16:31
  in
• 16:31
  the
• 16:31
  game.
• 16:31
  But
• 16:32
  let's
• 16:32
  not
• 16:32
  go
• 16:33
  too
• 16:33
  deep
• 16:33
  down
• 16:33
  that
• 16:34
  rabbit
• 16:34
  hole.
• 16:35
  So
• 16:35
  I
• 16:35
  do
• 16:35
  want
• 16:35
  to
• 16:36
  ask
• 16:36
  you
• 16:36
  a
• 16:36
  question,
• 16:36
  because
• 16:37
  sometimes
• 16:37
  I'm
• 16:37
  a
• 16:37
  bit
• 16:38
  skeptical
• 16:38
  when
• 16:39
  it
• 16:39
  comes
• 16:39
  to
• 16:39
  AI
• 16:40
  and
• 16:40
  teaching
• 16:40
  about
• 16:41
  AI,
• 16:41
  because,
• 16:42
  you
• 16:42
  know,
• 16:43
  it's
• 16:43
  a
• 16:43
  new
• 16:43
  thing,
• 16:43
  it's
• 16:43
  changing
• 16:44
  and
• 16:44
  evolving
• 16:45
  so
• 16:45
  rapidly
• 16:46
  and
• 16:46
  has
• 16:47
  done
• 16:47
  over
• 16:47
  the
• 16:47
  last
• 16:47
  couple
• 16:47
  of
• 16:48
  years.
• 16:48
  And
• 16:48
  sometimes
• 16:48
  what
• 16:49
  I
• 16:49
  see
• 16:49
  is
• 16:50
  people
• 16:50
  popping
• 16:51
  up
• 16:51
  all
• 16:51
  over
• 16:51
  the
• 16:52
  Internet
• 16:52
  being
• 16:52
  like,
• 16:52
  here's
• 16:53
  how
• 16:53
  to
• 16:53
  get
• 16:53
  rich
• 16:53
  from
• 16:53
  AI
• 16:54
  search,
• 16:54
  here's
• 16:54
  how
• 16:55
  to
• 16:55
  make
• 16:55
  AI
• 16:55
  search
• 16:55
  work
• 16:56
  for
• 16:56
  you.
• 16:56
  And
• 16:56
  deep
• 16:56
  down,
• 16:57
  I
• 16:57
  think
• 16:57
  they
• 16:57
  don't
• 16:58
  really
• 16:58
  know
• 16:58
  what
• 16:58
  they're
• 16:59
  talking
• 16:59
  about
• 16:59
  because
• 16:59
  it's
• 16:59
  changing
• 17:00
  all
• 17:00
  of
• 17:00
  the
• 17:00
  time.
• 17:00
  And
• 17:01
  I
• 17:01
  had
• 17:01
  a
• 17:01
  really
• 17:01
  interesting
• 17:02
  chat
• 17:02
  just
• 17:02
  with
• 17:02
  a
• 17:03
  friend
• 17:03
  who
• 17:03
  worked
• 17:03
  at
• 17:03
  Samsung
• 17:04
  about
• 17:05
  how
• 17:05
  to
• 17:05
  manipulate
• 17:06
  AI
• 17:06
  search.
• 17:07
  And
• 17:07
  he
• 17:07
  was
• 17:07
  like,
• 17:07
  if
• 17:08
  you
• 17:08
  believe
• 17:08
  you
• 17:08
  can
• 17:08
  manipulate
• 17:09
  AI
• 17:09
  search,
• 17:09
  then
• 17:11
  you
• 17:11
  need
• 17:11
  to
• 17:11
  think
• 17:11
  in
• 17:12
  a
• 17:12
  different
• 17:12
  way
• 17:12
  because
• 17:13
  there's
• 17:13
  different
• 17:14
  models.
• 17:14
  And
• 17:14
  he
• 17:15
  ended
• 17:15
  up
• 17:15
  having
• 17:15
  this
• 17:15
  huge,
• 17:16
  big,
• 17:16
  long
• 17:16
  discussion.
• 17:17
  He
• 17:17
  drew
• 17:17
  me
• 17:17
  a
• 17:17
  massive
• 17:18
  diagram
• 17:18
  and
• 17:18
  explained
• 17:19
  to
• 17:19
  me
• 17:19
  how
• 17:19
  if
• 17:19
  I
• 17:20
  can
• 17:20
  manipulate
• 17:20
  AI
• 17:21
  search,
• 17:21
  then
• 17:22
  all
• 17:22
  of
• 17:22
  the
• 17:22
  big
• 17:22
  players
• 17:23
  would
• 17:23
  be
• 17:23
  manipulating
• 17:24
  it
• 17:24
  to
• 17:24
  show
• 17:25
  their
• 17:25
  own
• 17:25
  results.
• 17:25
  And
• 17:25
  it
• 17:26
  was
• 17:26
  an
• 17:26
  interesting
• 17:26
  conversation,
• 17:27
  but
• 17:28
  it
• 17:28
  did
• 17:28
  get
• 17:28
  me
• 17:28
  thinking,
• 17:29
  because
• 17:29
  actually,
• 17:30
  how
• 17:31
  do
• 17:31
  we
• 17:31
  teach
• 17:31
  this
• 17:32
  stuff
• 17:32
  when
• 17:33
  none
• 17:33
  of
• 17:33
  us
• 17:34
  really
• 17:34
  fully
• 17:34
  understand
• 17:35
  it?
• 17:35
  And
• 17:35
  is
• 17:36
  what's
• 17:36
  working
• 17:36
  in
• 17:36
  one
• 17:37
  model
• 17:37
  different
• 17:37
  to
• 17:38
  what's
• 17:38
  working
• 17:38
  in
• 17:38
  another
• 17:39
  model?
• 17:40
  So
• 17:40
  having
• 17:41
  given
• 17:41
  you
• 17:41
  that
• 17:41
  big,
• 17:42
  long
• 17:42
  explanation,
• 17:43
  how
• 17:43
  do
• 17:44
  you
• 17:44
  see
• 17:44
  it
• 17:44
  from
• 17:44
  your
• 17:45
  position?
• 17:46
  How
• 17:47
  do
• 17:47
  we
• 17:47
  navigate
• 17:47
  teaching
• 17:48
  this
• 17:48
  without
• 17:48
  pretending
• 17:49
  we
• 17:49
  know
• 17:49
  it
• 17:49
  all?
• 17:49
  From
• 17:50
  my
• 17:50
  perspective,
• 17:50
  I
• 17:51
  think
• 17:52
  the
• 17:52
  way
• 17:52
  we
• 17:52
  need
• 17:53
  to
• 17:53
  think
• 17:53
  about
• 17:53
  it
• 17:53
  is
• 17:53
  not
• 17:54
  so
• 17:54
  much
• 17:54
  as
• 17:54
  manipulating.
• 17:55
  Because
• 17:56
  if
• 17:56
  you
• 17:56
  could
• 17:56
  manipulate
• 17:57
  it
• 17:57
  the
• 17:57
  same
• 17:57
  as
• 17:57
  with
• 17:58
  SEO
• 17:58
  and
• 17:58
  Google
• 17:59
  Search
• 17:59
  as
• 17:59
  well,
• 18:00
  then
• 18:01
  everyone
• 18:01
  would
• 18:01
  just
• 18:01
  be
• 18:01
  doing
• 18:02
  that
• 18:02
  and
• 18:02
  they'd
• 18:02
  be
• 18:02
  at
• 18:02
  the
• 18:02
  top
• 18:02
  of
• 18:03
  the
• 18:03
  search
• 18:03
  results.
• 18:03
  And
• 18:03
  in
• 18:04
  reality,
• 18:04
  optimizing
• 18:05
  for
• 18:05
  Google,
• 18:06
  optimizing
• 18:06
  for
• 18:06
  AI
• 18:07
  platforms
• 18:08
  is
• 18:08
  much
• 18:08
  more
• 18:09
  complicated
• 18:10
  than
• 18:10
  that.
• 18:11
  And
• 18:11
  it's
• 18:11
  not
• 18:12
  so
• 18:12
  much
• 18:12
  about
• 18:12
  manipulating
• 18:13
  them
• 18:13
  as
• 18:14
  actually,
• 18:14
  how
• 18:14
  do
• 18:15
  I
• 18:15
  make
• 18:15
  sure
• 18:15
  that
• 18:15
  my
• 18:16
  website,
• 18:17
  the
• 18:17
  information
• 18:17
  online
• 18:18
  about
• 18:18
  my
• 18:18
  business
• 18:19
  and
• 18:19
  what
• 18:19
  we
• 18:20
  do,
• 18:20
  is
• 18:20
  the
• 18:21
  most
• 18:21
  accurate
• 18:22
  and
• 18:22
  the
• 18:23
  best
• 18:23
  that
• 18:23
  it
• 18:23
  can
• 18:23
  be
• 18:24
  for
• 18:25
  my
• 18:25
  customers,
• 18:26
  ultimately,
• 18:26
  because
• 18:27
  the
• 18:27
  customers
• 18:27
  are
• 18:27
  the
• 18:27
  people
• 18:27
  making
• 18:28
  purchases
• 18:28
  at
• 18:29
  the
• 18:29
  end
• 18:29
  of
• 18:29
  the
• 18:29
  day.
• 18:30
  And
• 18:30
  our
• 18:30
  goals
• 18:31
  with
• 18:32
  Google,
• 18:32
  our
• 18:32
  goals
• 18:33
  with
• 18:33
  AI
• 18:33
  in
• 18:33
  particular,
• 18:34
  is
• 18:34
  that
• 18:34
  I
• 18:35
  will
• 18:35
  surface
• 18:35
  the
• 18:36
  correct
• 18:36
  information
• 18:36
  about
• 18:37
  our
• 18:37
  business
• 18:38
  that
• 18:38
  explains
• 18:38
  it
• 18:39
  to
• 18:39
  our
• 18:39
  customers
• 18:40
  in
• 18:40
  the
• 18:40
  way
• 18:40
  that
• 18:41
  we
• 18:41
  see
• 18:41
  ourselves.
• 18:42
  And
• 18:43
  that
• 18:43
  is
• 18:43
  not
• 18:44
  so
• 18:44
  much
• 18:44
  about
• 18:44
  manipulating.
• 18:45
  It's
• 18:46
  about
• 18:46
  telling
• 18:46
  a
• 18:46
  really
• 18:47
  clear
• 18:47
  story
• 18:48
  about
• 18:48
  who
• 18:49
  you
• 18:49
  are,
• 18:49
  what
• 18:50
  you
• 18:50
  do
• 18:50
  and
• 18:50
  who
• 18:51
  you
• 18:51
  do
• 18:51
  it
• 18:51
  for,
• 18:52
  and
• 18:52
  doing
• 18:52
  that
• 18:53
  both
• 18:53
  on
• 18:53
  your
• 18:53
  own
• 18:54
  website
• 18:54
  content
• 18:55
  and
• 18:55
  on
• 18:56
  other
• 18:57
  websites.
• 18:57
  So
• 18:58
  I'm
• 18:58
  talking
• 18:58
  about
• 18:59
  doing
• 18:59
  primary,
• 19:00
  like
• 19:00
  when
• 19:00
  you're
• 19:00
  featured
• 19:01
  in
• 19:01
  the
• 19:01
  news,
• 19:01
  if
• 19:01
  you
• 19:02
  have
• 19:02
  reviews
• 19:03
  online,
• 19:03
  if
• 19:04
  you're
• 19:04
  in
• 19:04
  wedding
• 19:05
  directories,
• 19:05
  for
• 19:05
  example,
• 19:06
  all
• 19:07
  of
• 19:07
  those
• 19:07
  things
• 19:07
  also
• 19:08
  feed
• 19:08
  into
• 19:08
  what
• 19:09
  AI
• 19:09
  says
• 19:10
  about
• 19:10
  your
• 19:10
  business.
• 19:11
  All
• 19:11
  of
• 19:11
  those
• 19:12
  things
• 19:12
  also
• 19:12
  feed
• 19:13
  into
• 19:13
  how
• 19:14
  well
• 19:14
  or
• 19:14
  not
• 19:14
  you
• 19:15
  rank
• 19:15
  on
• 19:15
  Google
• 19:16
  as
• 19:16
  well.
• 19:16
  So
• 19:17
  there
• 19:17
  are
• 19:17
  similarities
• 19:18
  across
• 19:18
  both
• 19:18
  of
• 19:18
  them
• 19:18
  in
• 19:19
  terms
• 19:19
  of
• 19:19
  tactics,
• 19:20
  in
• 19:20
  terms
• 19:21
  of
• 19:21
  how
• 19:21
  we're
• 19:21
  teaching
• 19:21
  it.
• 19:22
  I
• 19:22
  think
• 19:22
  we
• 19:22
  have
• 19:22
  to
• 19:22
  realize
• 19:23
  that
• 19:23
  these
• 19:23
  are
• 19:24
  evolving
• 19:25
  models.
• 19:25
  This
• 19:26
  is
• 19:26
  not
• 19:26
  a
• 19:26
  fixed
• 19:26
  system,
• 19:27
  but
• 19:27
  we
• 19:27
  know
• 19:28
  this
• 19:28
  from
• 19:28
  Google
• 19:28
  Search.
• 19:29
  Google
• 19:29
  has
• 19:30
  multiple
• 19:30
  algorithm
• 19:31
  updates
• 19:31
  every
• 19:32
  year.
• 19:32
  It's
• 19:33
  Not
• 19:33
  a
• 19:33
  fixed
• 19:33
  system.
• 19:34
  A
• 19:34
  lot
• 19:34
  of
• 19:34
  the
• 19:35
  classic
• 19:35
  tactics
• 19:35
  and
• 19:36
  techniques
• 19:37
  still
• 19:37
  work,
• 19:37
  but
• 19:38
  things
• 19:38
  that
• 19:38
  worked
• 19:39
  10
• 19:39
  years
• 19:39
  ago
• 19:40
  in
• 19:40
  Google
• 19:41
  don't
• 19:41
  really
• 19:42
  work
• 19:42
  the
• 19:42
  same
• 19:42
  way
• 19:43
  now
• 19:43
  because
• 19:44
  the
• 19:44
  systems
• 19:44
  are
• 19:45
  always
• 19:45
  updated
• 19:45
  to
• 19:45
  be
• 19:46
  more
• 19:46
  sophisticated.
• 19:47
  And
• 19:47
  that's
• 19:47
  because
• 19:48
  they're
• 19:48
  trying
• 19:48
  to
• 19:48
  share
• 19:49
  the
• 19:50
  right
• 19:50
  answers
• 19:51
  to
• 19:51
  the
• 19:52
  person
• 19:52
  who
• 19:52
  is
• 19:52
  searching.
• 19:52
  It's
• 19:53
  trying
• 19:53
  to
• 19:53
  actually
• 19:53
  give
• 19:53
  them
• 19:54
  the
• 19:54
  result
• 19:54
  that
• 19:54
  they
• 19:54
  want
• 19:54
  so
• 19:55
  the
• 19:55
  systems
• 19:55
  will
• 19:55
  always
• 19:55
  update.
• 19:56
  And
• 19:56
  we
• 19:56
  have
• 19:57
  the
• 19:57
  same
• 19:57
  with
• 19:57
  AI.
• 19:58
  These
• 19:58
  systems
• 19:58
  are
• 19:58
  even
• 19:59
  newer
• 19:59
  than
• 20:00
  the
• 20:00
  Google
• 20:00
  search
• 20:00
  algorithm,
• 20:01
  so
• 20:02
  they're
• 20:02
  constantly
• 20:03
  being
• 20:03
  evolved,
• 20:03
  new
• 20:04
  models
• 20:04
  being
• 20:04
  released
• 20:05
  by
• 20:05
  OpenAI
• 20:06
  by
• 20:07
  Gemini,
• 20:07
  which
• 20:07
  is
• 20:07
  owned
• 20:08
  by
• 20:08
  Google,
• 20:09
  to
• 20:10
  try
• 20:10
  and
• 20:10
  give
• 20:10
  the
• 20:11
  best
• 20:11
  possible
• 20:11
  answers
• 20:12
  it
• 20:12
  can.
• 20:13
  And
• 20:13
  so
• 20:13
  I
• 20:13
  think
• 20:14
  when
• 20:14
  we're
• 20:14
  teaching
• 20:15
  and
• 20:15
  thinking
• 20:15
  about
• 20:16
  AI
• 20:16
  search
• 20:17
  and
• 20:17
  how
• 20:17
  we
• 20:17
  show
• 20:17
  up,
• 20:18
  we
• 20:18
  should
• 20:18
  really
• 20:18
  be
• 20:19
  teaching
• 20:19
  and
• 20:19
  thinking
• 20:19
  about
• 20:20
  how
• 20:20
  we
• 20:20
  want
• 20:20
  our
• 20:21
  business
• 20:21
  to
• 20:21
  be
• 20:21
  known
• 20:22
  to
• 20:22
  our
• 20:22
  customers
• 20:24
  and
• 20:24
  then
• 20:24
  looking
• 20:24
  at
• 20:25
  how
• 20:25
  we
• 20:25
  communicate
• 20:26
  that
• 20:26
  online
• 20:26
  in
• 20:26
  a
• 20:26
  way
• 20:27
  that
• 20:27
  is
• 20:27
  useful
• 20:27
  to
• 20:27
  sharpen
• 20:28
  AI.
• 20:28
  But
• 20:29
  understanding
• 20:29
  that
• 20:29
  is
• 20:30
  going
• 20:30
  to
• 20:30
  change
• 20:30
  over
• 20:31
  time.
• 20:31
  It's
• 20:31
  not
• 20:31
  a
• 20:32
  fixed
• 20:32
  thing.
• 20:32
  Same
• 20:33
  as
• 20:33
  getting
• 20:33
  to
• 20:33
  the
• 20:33
  top
• 20:33
  of
• 20:34
  Google.
• 20:34
  You
• 20:34
  might
• 20:34
  get
• 20:35
  to
• 20:35
  position
• 20:35
  one.
• 20:36
  You
• 20:36
  don't
• 20:36
  get
• 20:36
  it
• 20:36
  forever.
• 20:37
  You're
• 20:38
  there
• 20:38
  for
• 20:38
  a
• 20:38
  certain
• 20:38
  amount
• 20:39
  of
• 20:39
  time.
• 20:39
  You
• 20:39
  do
• 20:40
  more
• 20:40
  work
• 20:40
  and
• 20:41
  optimize
• 20:41
  to
• 20:41
  try
• 20:42
  and
• 20:42
  hold
• 20:42
  that
• 20:42
  position.
• 20:43
  I
• 20:43
  think
• 20:43
  that's
• 20:43
  a
• 20:44
  really
• 20:44
  wholesome,
• 20:44
  helpful
• 20:45
  way
• 20:45
  for
• 20:45
  people
• 20:46
  to
• 20:46
  frame
• 20:46
  it.
• 20:46
  I
• 20:46
  think.
• 20:47
  I
• 20:47
  think
• 20:47
  with
• 20:48
  anything,
• 20:48
  we
• 20:48
  have
• 20:48
  to
• 20:48
  be
• 20:48
  careful
• 20:49
  when
• 20:49
  someone
• 20:49
  tries
• 20:49
  to
• 20:49
  give
• 20:50
  you
• 20:50
  a
• 20:50
  quick
• 20:50
  fix
• 20:51
  because
• 20:51
  ultimately
• 20:51
  we
• 20:52
  know
• 20:52
  as
• 20:52
  marketers,
• 20:52
  there
• 20:53
  is
• 20:53
  never
• 20:53
  a
• 20:53
  quick
• 20:53
  fix.
• 20:54
  And
• 20:54
  there's
• 20:55
  so
• 20:55
  much
• 20:55
  nuance,
• 20:56
  so
• 20:56
  much
• 20:56
  change,
• 20:56
  so
• 20:57
  much
• 20:57
  different
• 20:58
  players
• 20:58
  in
• 20:58
  the
• 20:58
  game.
• 20:59
  And
• 20:59
  actually
• 20:59
  when
• 20:59
  we
• 21:00
  go
• 21:00
  back
• 21:00
  15,
• 21:01
  20
• 21:01
  years
• 21:01
  in
• 21:01
  SEO,
• 21:02
  people
• 21:02
  were
• 21:02
  trying
• 21:03
  to
• 21:03
  sell
• 21:03
  you
• 21:03
  a
• 21:03
  quick
• 21:03
  fix
• 21:04
  of,
• 21:04
  you
• 21:04
  know,
• 21:04
  pay
• 21:05
  this
• 21:05
  money
• 21:05
  and
• 21:05
  we'll
• 21:05
  put
• 21:06
  backlinks
• 21:06
  on
• 21:07
  20
• 21:07
  bazillion
• 21:08
  websites
• 21:08
  across
• 21:09
  the
• 21:09
  Internet.
• 21:09
  And
• 21:10
  all
• 21:10
  that
• 21:10
  happens
• 21:10
  when
• 21:10
  you
• 21:10
  try
• 21:11
  and
• 21:11
  find
• 21:11
  a
• 21:11
  quick
• 21:11
  fix
• 21:11
  is
• 21:11
  Google
• 21:12
  realize
• 21:12
  and
• 21:12
  just
• 21:12
  change
• 21:13
  their
• 21:13
  algorithm
• 21:13
  and
• 21:14
  it
• 21:14
  hurts
• 21:14
  you.
• 21:15
  And
• 21:15
  we
• 21:16
  still
• 21:16
  have
• 21:16
  this
• 21:16
  now,
• 21:16
  we
• 21:16
  still
• 21:17
  have
• 21:17
  people
• 21:17
  exactly
• 21:18
  of
• 21:18
  you,
• 21:18
  said
• 21:18
  Becca,
• 21:18
  buying
• 21:19
  from
• 21:19
  what
• 21:20
  we
• 21:20
  call
• 21:20
  like
• 21:20
  link
• 21:20
  farms,
• 21:21
  loads
• 21:22
  and
• 21:22
  loads
• 21:22
  of
• 21:22
  spammy
• 21:23
  links,
• 21:23
  which
• 21:24
  probably
• 21:24
  15
• 21:25
  years
• 21:25
  ago
• 21:26
  was
• 21:26
  relatively
• 21:26
  useful
• 21:27
  in
• 21:27
  the
• 21:27
  short
• 21:27
  term.
• 21:27
  A
• 21:28
  lot
• 21:28
  of
• 21:28
  websites
• 21:28
  who
• 21:28
  bought
• 21:28
  those
• 21:29
  spammy
• 21:29
  links
• 21:29
  had
• 21:29
  a
• 21:30
  little
• 21:30
  like
• 21:30
  uplift
• 21:30
  and
• 21:31
  then
• 21:31
  immediately
• 21:32
  crashed
• 21:32
  off
• 21:32
  of
• 21:32
  a
• 21:32
  cliff.
• 21:33
  But
• 21:33
  people
• 21:33
  still
• 21:34
  do
• 21:34
  that
• 21:34
  now.
• 21:34
  People
• 21:35
  are
• 21:35
  still
• 21:35
  trying
• 21:35
  to
• 21:35
  sell
• 21:36
  that
• 21:36
  as
• 21:37
  SEO
• 21:38
  now.
• 21:38
  And
• 21:38
  it's
• 21:38
  really,
• 21:39
  really
• 21:39
  unhelpful.
• 21:40
  And
• 21:40
  there's,
• 21:40
  there's
• 21:40
  some
• 21:41
  commonalities
• 21:41
  that
• 21:41
  we
• 21:41
  also
• 21:42
  see
• 21:42
  with
• 21:42
  AI,
• 21:43
  things
• 21:43
  like
• 21:43
  Listicles,
• 21:44
  for
• 21:44
  example.
• 21:44
  AI
• 21:45
  tends
• 21:45
  to
• 21:45
  love
• 21:46
  them
• 21:46
  and
• 21:46
  is
• 21:46
  more
• 21:47
  likely
• 21:47
  to
• 21:47
  surface
• 21:48
  lists
• 21:48
  of
• 21:48
  you
• 21:49
  know,
• 21:49
  the
• 21:49
  best
• 21:49
  wedding
• 21:50
  venues
• 21:50
  in
• 21:50
  London,
• 21:51
  for
• 21:51
  example,
• 21:52
  because
• 21:52
  it
• 21:52
  likes
• 21:53
  that
• 21:53
  content,
• 21:53
  it's
• 21:53
  easy
• 21:53
  for
• 21:54
  it
• 21:54
  to
• 21:54
  read,
• 21:54
  it's
• 21:54
  easy
• 21:54
  for
• 21:54
  it
• 21:55
  to
• 21:55
  break
• 21:55
  down.
• 21:55
  Eventually
• 21:56
  though,
• 21:56
  if
• 21:57
  people
• 21:57
  tried
• 21:57
  to
• 21:57
  manipulate
• 21:58
  that
• 21:58
  by
• 21:58
  publishing
• 21:59
  100
• 21:59
  different
• 22:00
  listicles
• 22:01
  and
• 22:01
  your
• 22:01
  business
• 22:01
  is
• 22:02
  always
• 22:02
  number
• 22:02
  one,
• 22:03
  AI
• 22:04
  is
• 22:04
  going
• 22:04
  to
• 22:04
  solve
• 22:05
  this
• 22:05
  problem,
• 22:05
  it's
• 22:06
  going
• 22:06
  to
• 22:06
  clean
• 22:06
  it
• 22:06
  up.
• 22:07
  It's
• 22:07
  not
• 22:07
  going
• 22:08
  to
• 22:08
  work
• 22:08
  long
• 22:08
  term.
• 22:09
  So
• 22:09
  these
• 22:09
  sort
• 22:09
  of
• 22:10
  short
• 22:10
  term
• 22:10
  manipulation
• 22:11
  tactics,
• 22:12
  they
• 22:12
  are
• 22:13
  very,
• 22:13
  very
• 22:14
  short
• 22:14
  term
• 22:15
  if
• 22:15
  you
• 22:15
  can
• 22:16
  even
• 22:16
  get
• 22:16
  them
• 22:16
  to
• 22:16
  work
• 22:17
  for
• 22:17
  quite
• 22:18
  a
• 22:18
  lot
• 22:18
  of
• 22:18
  effort
• 22:18
  if
• 22:19
  we're
• 22:19
  honest.
• 22:20
  And
• 22:20
  actually
• 22:20
  the
• 22:20
  best
• 22:21
  way
• 22:21
  is
• 22:21
  thinking
• 22:21
  about
• 22:22
  positioning
• 22:23
  content.
• 22:23
  What
• 22:24
  your
• 22:24
  website
• 22:24
  says,
• 22:25
  what
• 22:25
  other
• 22:25
  people
• 22:25
  say
• 22:26
  about
• 22:26
  you,
• 22:26
  amazing.
• 22:27
  Okay,
• 22:27
  so
• 22:27
  let's
• 22:27
  get
• 22:28
  practical
• 22:28
  then.
• 22:28
  So
• 22:29
  we
• 22:29
  know
• 22:29
  that
• 22:29
  wedding
• 22:30
  business
• 22:30
  is
• 22:30
  listening,
• 22:31
  thinking,
• 22:31
  right,
• 22:31
  we
• 22:31
  need
• 22:32
  to
• 22:32
  do
• 22:32
  something,
• 22:32
  we
• 22:32
  need
• 22:32
  to
• 22:33
  set
• 22:33
  ourselves
• 22:33
  up
• 22:34
  for
• 22:34
  the
• 22:34
  best
• 22:35
  chance
• 22:35
  in
• 22:36
  AI.
• 22:36
  So
• 22:37
  what
• 22:37
  are
• 22:37
  a
• 22:37
  couple
• 22:38
  of
• 22:38
  practical
• 22:39
  things
• 22:39
  that
• 22:39
  wedding
• 22:40
  businesses,
• 22:40
  venues,
• 22:41
  suppliers
• 22:41
  could
• 22:41
  be
• 22:42
  doing
• 22:42
  right
• 22:42
  now
• 22:43
  to
• 22:44
  help
• 22:44
  themselves
• 22:45
  show
• 22:45
  up
• 22:45
  better
• 22:46
  in
• 22:46
  the
• 22:46
  AI
• 22:47
  search
• 22:47
  results?
• 22:47
  Okay,
• 22:48
  love
• 22:48
  this
• 22:48
  question.
• 22:49
  I've
• 22:49
  got
• 22:49
  three,
• 22:50
  three
• 22:50
  ps,
• 22:51
  three
• 22:51
  pillars
• 22:51
  for
• 22:52
  this
• 22:52
  for
• 22:53
  wedding
• 22:53
  businesses.
• 22:53
  The
• 22:54
  first
• 22:54
  is
• 22:54
  positioning.
• 22:55
  Very,
• 22:56
  very
• 22:56
  clear
• 22:57
  positioning
• 22:58
  on
• 22:58
  your
• 22:58
  website
• 22:58
  about
• 22:59
  what
• 22:59
  you
• 22:59
  do
• 23:00
  and
• 23:00
  don't
• 23:01
  hold
• 23:01
  back
• 23:01
  in
• 23:01
  putting
• 23:01
  it
• 23:02
  in
• 23:02
  the
• 23:02
  titles.
• 23:03
  So
• 23:03
  if
• 23:03
  you're
• 23:03
  the
• 23:03
  best
• 23:04
  wedding
• 23:04
  venue
• 23:05
  in
• 23:05
  Sussex,
• 23:06
  great.
• 23:06
  If
• 23:06
  you've
• 23:06
  won
• 23:07
  an
• 23:07
  award
• 23:07
  for
• 23:07
  it
• 23:07
  and
• 23:07
  you
• 23:07
  can
• 23:08
  say
• 23:08
  that
• 23:08
  even
• 23:08
  better
• 23:09
  if
• 23:09
  you're
• 23:09
  actually
• 23:10
  trying
• 23:10
  to
• 23:11
  go
• 23:11
  after
• 23:11
  a
• 23:11
  more
• 23:11
  niche
• 23:11
  audience,
• 23:12
  you
• 23:12
  know,
• 23:12
  you're
• 23:12
  a
• 23:12
  farmhouse
• 23:13
  style
• 23:13
  wedding
• 23:13
  venue,
• 23:14
  whatever
• 23:15
  it
• 23:15
  is,
• 23:15
  decide
• 23:16
  your
• 23:16
  positioning,
• 23:17
  decide
• 23:17
  who
• 23:17
  your
• 23:17
  target
• 23:18
  customers
• 23:18
  are
• 23:19
  and
• 23:19
  make
• 23:19
  it
• 23:19
  very,
• 23:19
  very
• 23:20
  clear
• 23:20
  on
• 23:20
  your
• 23:20
  website.
• 23:21
  The
• 23:22
  reason
• 23:22
  for
• 23:22
  this
• 23:22
  is
• 23:23
  that
• 23:23
  positioning
• 23:24
  is
• 23:24
  incredibly
• 23:25
  important.
• 23:25
  When
• 23:26
  people
• 23:26
  search
• 23:26
  in
• 23:27
  AI,
• 23:27
  that
• 23:28
  is
• 23:28
  because
• 23:28
  search
• 23:29
  and
• 23:29
  AI
• 23:29
  is
• 23:29
  personalized.
• 23:31
  It
• 23:31
  knows
• 23:31
  us,
• 23:32
  it
• 23:32
  starts
• 23:32
  to
• 23:33
  learn
• 23:33
  who
• 23:33
  we
• 23:33
  are,
• 23:33
  we
• 23:34
  can,
• 23:34
  we
• 23:34
  can
• 23:34
  turn
• 23:34
  this
• 23:35
  off.
• 23:35
  But
• 23:35
  most
• 23:35
  people
• 23:36
  just
• 23:36
  have
• 23:36
  their
• 23:36
  settings
• 23:37
  as
• 23:37
  they
• 23:37
  automatically
• 23:38
  are.
• 23:38
  So
• 23:38
  it's
• 23:39
  going
• 23:39
  to
• 23:39
  start
• 23:39
  to
• 23:39
  learn
• 23:39
  like,
• 23:40
  oh,
• 23:40
  Charlie,
• 23:40
  you're
• 23:40
  30,
• 23:41
  you
• 23:41
  live
• 23:41
  in
• 23:42
  East
• 23:42
  Sussex,
• 23:43
  all
• 23:43
  of
• 23:43
  this
• 23:43
  information
• 23:44
  about
• 23:44
  me
• 23:45
  and
• 23:45
  then
• 23:45
  it's
• 23:45
  going
• 23:45
  to
• 23:45
  serve
• 23:46
  me
• 23:46
  content
• 23:46
  that
• 23:47
  it
• 23:47
  thinks
• 23:47
  is
• 23:47
  most
• 23:47
  relevant
• 23:48
  to
• 23:48
  me
• 23:49
  and
• 23:49
  the
• 23:49
  kinds
• 23:49
  of
• 23:49
  things
• 23:50
  that
• 23:50
  I
• 23:50
  care
• 23:50
  about.
• 23:51
  Which
• 23:51
  means
• 23:52
  we
• 23:52
  need
• 23:52
  to
• 23:52
  know
• 23:52
  our
• 23:52
  customer
• 23:53
  Personas
• 23:54
  really
• 23:54
  well
• 23:55
  because
• 23:55
  we
• 23:55
  want
• 23:55
  to
• 23:56
  be
• 23:56
  targeting
• 23:56
  the
• 23:57
  people
• 23:57
  that
• 23:57
  we
• 23:57
  actually
• 23:58
  want
• 23:58
  coming
• 23:58
  to
• 23:58
  our
• 23:59
  business
• 23:59
  that
• 23:59
  we
• 23:59
  consider
• 24:00
  qualified
• 24:01
  leads
• 24:01
  for
• 24:01
  us,
• 24:02
  that
• 24:02
  we
• 24:02
  have
• 24:02
  a
• 24:03
  service
• 24:03
  that
• 24:03
  we
• 24:03
  know
• 24:03
  they're
• 24:04
  going
• 24:04
  to
• 24:04
  love.
• 24:05
  So
• 24:05
  making
• 24:05
  that
• 24:05
  positioning
• 24:06
  really
• 24:06
  clear.
• 24:07
  The
• 24:07
  other
• 24:07
  thing
• 24:07
  on
• 24:08
  positioning
• 24:08
  is,
• 24:09
  is
• 24:09
  it
• 24:09
  must
• 24:09
  not
• 24:10
  be
• 24:10
  different
• 24:11
  on
• 24:11
  other
• 24:11
  websites.
• 24:12
  So
• 24:12
  what
• 24:13
  you
• 24:13
  say
• 24:13
  about
• 24:13
  yourself
• 24:14
  on
• 24:14
  your
• 24:14
  own
• 24:14
  website,
• 24:15
  that's
• 24:15
  just
• 24:16
  a
• 24:16
  fraction
• 24:16
  of
• 24:16
  the
• 24:16
  pie
• 24:17
  that
• 24:17
  AI
• 24:18
  looks
• 24:18
  at,
• 24:18
  there's
• 24:19
  the
• 24:19
  whole
• 24:19
  rest
• 24:20
  of
• 24:20
  the
• 24:20
  pie,
• 24:21
  which
• 24:21
  is
• 24:21
  what
• 24:21
  other
• 24:21
  websites
• 24:22
  say
• 24:22
  about
• 24:22
  you
• 24:23
  and
• 24:23
  how
• 24:23
  they
• 24:23
  describe
• 24:24
  you.
• 24:24
  So
• 24:24
  things
• 24:25
  like
• 24:25
  even
• 24:26
  what
• 24:26
  your
• 24:26
  Pinterest
• 24:27
  board
• 24:27
  says
• 24:28
  about
• 24:28
  your
• 24:28
  business
• 24:28
  at
• 24:28
  the
• 24:29
  top.
• 24:29
  So
• 24:29
  if
• 24:29
  it
• 24:30
  says,
• 24:30
  you
• 24:30
  know,
• 24:31
  my
• 24:31
  wedding
• 24:32
  venue
• 24:32
  is
• 24:32
  this
• 24:33
  kind
• 24:33
  of
• 24:33
  wedding
• 24:33
  venue,
• 24:33
  and
• 24:34
  your
• 24:34
  website
• 24:34
  says
• 24:34
  something
• 24:35
  completely
• 24:35
  different,
• 24:36
  AI
• 24:36
  reads
• 24:37
  all
• 24:37
  of
• 24:37
  these
• 24:37
  different
• 24:38
  descriptions
• 24:38
  of
• 24:39
  your
• 24:39
  website
• 24:39
  across
• 24:39
  lots
• 24:40
  of
• 24:40
  different
• 24:40
  sources.
• 24:41
  If
• 24:41
  they're
• 24:42
  different,
• 24:42
  it's
• 24:43
  very
• 24:43
  confusing
• 24:44
  because
• 24:44
  AI
• 24:44
  then
• 24:45
  has
• 24:45
  to
• 24:45
  figure
• 24:45
  out
• 24:45
  what's
• 24:46
  the
• 24:46
  most
• 24:47
  common
• 24:47
  and
• 24:48
  surface
• 24:48
  that
• 24:49
  instead.
• 24:50
  So
• 24:50
  you
• 24:50
  want
• 24:50
  to
• 24:51
  be
• 24:51
  very
• 24:51
  clear
• 24:52
  and
• 24:52
  you
• 24:52
  want
• 24:53
  to
• 24:53
  update
• 24:53
  that
• 24:53
  across
• 24:54
  all
• 24:54
  of
• 24:54
  your
• 24:54
  social
• 24:54
  profiles,
• 24:55
  everything
• 24:56
  that
• 24:56
  you
• 24:56
  own,
• 24:57
  anywhere
• 24:57
  that
• 24:57
  you're
• 24:58
  referenced
• 24:58
  in
• 24:59
  online
• 25:00
  articles,
• 25:00
  PRs,
• 25:01
  review
• 25:02
  sites,
• 25:02
  all
• 25:02
  of
• 25:03
  that
• 25:03
  stuff
• 25:03
  is
• 25:04
  incredibly
• 25:04
  important.
• 25:04
  Okay,
• 25:05
  so
• 25:05
  one
• 25:05
  clear
• 25:06
  positioning
• 25:07
  statement
• 25:07
  that
• 25:07
  describes
• 25:08
  who
• 25:08
  you
• 25:09
  or
• 25:09
  your
• 25:09
  businesses
• 25:10
  are
• 25:10
  or
• 25:11
  is,
• 25:11
  and
• 25:11
  then
• 25:12
  use
• 25:12
  it
• 25:12
  everywhere.
• 25:13
  So
• 25:13
  for
• 25:13
  me,
• 25:13
  I
• 25:14
  say
• 25:14
  Everywhere.
• 25:15
  I'm
• 25:15
  the
• 25:15
  UK's
• 25:16
  leading
• 25:17
  wedding
• 25:17
  business
• 25:18
  marketing
• 25:18
  expert.
• 25:19
  So
• 25:19
  as
• 25:19
  long
• 25:19
  as
• 25:19
  I'm
• 25:20
  using
• 25:20
  that
• 25:20
  everywhere,
• 25:21
  then
• 25:21
  that's
• 25:22
  going
• 25:22
  to
• 25:22
  be.
• 25:23
  That's
• 25:23
  how
• 25:23
  you
• 25:23
  become
• 25:23
  known
• 25:24
  by
• 25:24
  people,
• 25:24
  but
• 25:24
  also
• 25:25
  by
• 25:25
  AI.
• 25:26
  Yeah,
• 25:26
  and
• 25:27
  for
• 25:27
  us,
• 25:27
  so
• 25:27
  Exposure
• 25:28
  Ninja,
• 25:28
  we're
• 25:29
  a
• 25:29
  digital
• 25:29
  marketing
• 25:29
  agency.
• 25:30
  We
• 25:30
  specialize
• 25:31
  in
• 25:31
  SEO
• 25:32
  and
• 25:32
  AI
• 25:32
  search.
• 25:32
  And
• 25:33
  you
• 25:33
  will
• 25:33
  see
• 25:33
  that
• 25:34
  everywhere
• 25:34
  and
• 25:34
  AI
• 25:35
  will
• 25:35
  start
• 25:35
  to
• 25:35
  understand
• 25:36
  and
• 25:36
  surface
• 25:37
  that
• 25:37
  information
• 25:38
  about
• 25:38
  your
• 25:38
  business.
• 25:39
  But
• 25:39
  the
• 25:39
  other
• 25:40
  important
• 25:40
  reason
• 25:40
  for
• 25:40
  this
• 25:41
  positioning
• 25:41
  is
• 25:41
  it
• 25:42
  then
• 25:42
  puts
• 25:42
  it
• 25:42
  into
• 25:43
  relevant
• 25:43
  answers.
• 25:44
  So
• 25:44
  if
• 25:44
  someone's
• 25:45
  not
• 25:45
  searching
• 25:45
  the
• 25:45
  name
• 25:45
  of
• 25:46
  your
• 25:46
  business,
• 25:46
  which
• 25:46
  most
• 25:47
  people
• 25:47
  aren't,
• 25:47
  when
• 25:48
  they're
• 25:48
  first
• 25:48
  looking
• 25:48
  for
• 25:49
  something,
• 25:49
  especially
• 25:49
  in
• 25:50
  the
• 25:50
  wedding
• 25:50
  sector,
• 25:50
  they're
• 25:50
  just
• 25:51
  thinking,
• 25:51
  I
• 25:51
  need
• 25:52
  a
• 25:52
  really
• 25:52
  good
• 25:52
  wedding
• 25:52
  dj,
• 25:53
  I
• 25:53
  need
• 25:53
  a
• 25:53
  really
• 25:53
  good
• 25:53
  wedding
• 25:53
  venue.
• 25:54
  I
• 25:54
  need
• 25:54
  to
• 25:54
  buy
• 25:54
  a
• 25:54
  wedding
• 25:54
  dress
• 25:55
  dress.
• 25:55
  They're
• 25:56
  not
• 25:56
  thinking
• 25:56
  first
• 25:57
  of
• 25:57
  the
• 25:57
  brand.
• 25:57
  So
• 25:58
  their
• 25:58
  searches
• 25:58
  begin
• 25:59
  with
• 25:59
  something
• 26:00
  like
• 26:00
  best
• 26:00
  wedding
• 26:01
  dresses
• 26:01
  for
• 26:02
  X
• 26:02
  or
• 26:02
  best
• 26:03
  wedding
• 26:03
  venues
• 26:03
  in
• 26:04
  this
• 26:04
  location
• 26:04
  under
• 26:05
  this
• 26:05
  budget.
• 26:06
  So
• 26:06
  if
• 26:06
  your
• 26:07
  positioning
• 26:07
  is
• 26:07
  correct,
• 26:08
  AI,
• 26:08
  and
• 26:09
  this
• 26:09
  is
• 26:09
  true
• 26:09
  of
• 26:09
  Google
• 26:10
  too,
• 26:10
  understands
• 26:11
  what
• 26:11
  kind
• 26:11
  of
• 26:11
  results
• 26:12
  to
• 26:12
  surface
• 26:12
  you
• 26:13
  in,
• 26:13
  because
• 26:14
  it's
• 26:14
  got
• 26:14
  all
• 26:14
  of
• 26:14
  that.
• 26:15
  Second,
• 26:16
  and
• 26:16
  this
• 26:16
  one
• 26:16
  is
• 26:17
  particularly
• 26:17
  specific
• 26:18
  to
• 26:18
  the
• 26:18
  wedding
• 26:18
  industry.
• 26:19
  And
• 26:19
  Becca,
• 26:20
  I
• 26:20
  think
• 26:20
  you're
• 26:20
  going
• 26:20
  to
• 26:20
  have
• 26:20
  thoughts,
• 26:21
  is
• 26:22
  pricing,
• 26:23
  especially
• 26:24
  when
• 26:24
  it
• 26:24
  comes
• 26:24
  to
• 26:25
  venues.
• 26:26
  Because
• 26:26
  AI,
• 26:28
  more
• 26:28
  often
• 26:28
  than
• 26:28
  not,
• 26:29
  if
• 26:29
  someone
• 26:29
  is
• 26:29
  searching
• 26:29
  for
• 26:30
  a
• 26:30
  wedding
• 26:30
  venue,
• 26:30
  they've
• 26:31
  got
• 26:31
  a
• 26:31
  budget
• 26:32
  roughly
• 26:33
  in
• 26:33
  mind.
• 26:34
  And
• 26:34
  you
• 26:34
  can
• 26:35
  bet
• 26:35
  that
• 26:35
  they're
• 26:35
  going
• 26:36
  to
• 26:36
  add
• 26:36
  that
• 26:37
  as
• 26:37
  a
• 26:37
  qualifying
• 26:38
  statement.
• 26:38
  When
• 26:39
  they
• 26:39
  type
• 26:39
  into
• 26:39
  AI,
• 26:40
  they're
• 26:40
  going
• 26:40
  to
• 26:41
  be
• 26:41
  saying
• 26:41
  under
• 26:41
  10
• 26:42
  grand,
• 26:42
  under
• 26:43
  20
• 26:43
  grand,
• 26:44
  whatever
• 26:44
  it
• 26:44
  is
• 26:45
  that
• 26:45
  they
• 26:45
  roughly
• 26:46
  have
• 26:46
  in
• 26:46
  mind
• 26:47
  as
• 26:47
  a
• 26:47
  budget
• 26:48
  for
• 26:48
  the
• 26:48
  pricing
• 26:49
  that
• 26:49
  they
• 26:49
  want.
• 26:50
  AI
• 26:50
  will
• 26:51
  very
• 26:51
  often
• 26:51
  for
• 26:52
  wedding
• 26:52
  businesses
• 26:53
  surface
• 26:53
  information
• 26:54
  from
• 26:54
  a
• 26:55
  Pricing
• 26:55
  page.
• 26:56
  And
• 26:56
  I'm
• 26:56
  not
• 26:56
  talking
• 26:57
  images,
• 26:57
  I'm
• 26:57
  talking
• 26:58
  text
• 26:58
  on
• 26:58
  a
• 26:59
  web
• 26:59
  page
• 26:59
  that
• 27:00
  gives
• 27:00
  some
• 27:00
  kind
• 27:00
  of
• 27:01
  pricing
• 27:01
  and
• 27:02
  that
• 27:02
  it
• 27:03
  could
• 27:03
  say
• 27:03
  from
• 27:04
  X
• 27:05
  it
• 27:05
  can
• 27:05
  have
• 27:06
  different
• 27:06
  columns
• 27:07
  of
• 27:07
  different
• 27:07
  pricing
• 27:08
  for
• 27:08
  specific
• 27:09
  days,
• 27:09
  for
• 27:09
  bank
• 27:09
  holidays,
• 27:10
  different
• 27:10
  seasons,
• 27:11
  whatever
• 27:11
  it
• 27:11
  is.
• 27:12
  I
• 27:12
  will
• 27:12
  read
• 27:13
  that
• 27:13
  and
• 27:13
  surface
• 27:14
  it
• 27:14
  if
• 27:14
  it
• 27:14
  gets
• 27:15
  asked
• 27:15
  about
• 27:15
  pricing.
• 27:16
  And
• 27:16
  it
• 27:17
  will
• 27:17
  be
• 27:17
  asked
• 27:17
  about
• 27:18
  pricing
• 27:18
  if
• 27:19
  you
• 27:19
  don't
• 27:19
  have
• 27:19
  pricing
• 27:19
  information.
• 27:20
  It's
• 27:20
  therefore
• 27:21
  less
• 27:21
  likely
• 27:21
  to
• 27:21
  surface
• 27:22
  you
• 27:22
  against
• 27:22
  competitors
• 27:23
  who
• 27:23
  do.
• 27:24
  I
• 27:24
  couldn't
• 27:24
  love
• 27:24
  this
• 27:25
  more.
• 27:25
  You
• 27:25
  know
• 27:25
  how
• 27:25
  much
• 27:26
  I
• 27:26
  love
• 27:26
  people
• 27:27
  having
• 27:27
  transparent
• 27:28
  pricing
• 27:28
  on
• 27:28
  their
• 27:29
  website.
• 27:29
  So
• 27:30
  anything
• 27:30
  that
• 27:30
  backs
• 27:30
  it
• 27:30
  up
• 27:31
  I
• 27:31
  love
• 27:31
  and
• 27:31
  I
• 27:31
  think
• 27:32
  it's
• 27:32
  important
• 27:32
  because
• 27:33
  you're
• 27:33
  right.
• 27:34
  And
• 27:34
  actually
• 27:34
  sometimes
• 27:35
  when
• 27:35
  I
• 27:35
  search
• 27:35
  on
• 27:35
  AI,
• 27:36
  even
• 27:36
  if
• 27:36
  I
• 27:36
  don't
• 27:36
  mention
• 27:37
  pricing,
• 27:37
  it
• 27:37
  still
• 27:38
  gives
• 27:38
  me
• 27:38
  a
• 27:38
  grid
• 27:38
  with
• 27:39
  rough
• 27:39
  pricing
• 27:40
  in
• 27:40
  it,
• 27:40
  even
• 27:41
  if
• 27:41
  I
• 27:41
  haven't
• 27:41
  specifically
• 27:42
  asked
• 27:42
  for
• 27:42
  that.
• 27:42
  So
• 27:42
  it
• 27:42
  obviously
• 27:43
  sees
• 27:43
  it
• 27:43
  as
• 27:43
  a
• 27:43
  key
• 27:44
  factor.
• 27:44
  Okay,
• 27:44
  deeper
• 27:45
  question
• 27:45
  because
• 27:46
  when
• 27:46
  I
• 27:46
  talk
• 27:46
  about
• 27:46
  putting
• 27:47
  pricing
• 27:47
  on
• 27:47
  websites,
• 27:48
  I
• 27:48
  know
• 27:49
  people
• 27:49
  come
• 27:49
  back
• 27:50
  with
• 27:50
  me,
• 27:50
  oh,
• 27:50
  I'm
• 27:51
  always
• 27:51
  bespoke.
• 27:52
  And
• 27:52
  so
• 27:52
  I
• 27:52
  say
• 27:52
  to
• 27:52
  them
• 27:53
  there's
• 27:53
  different
• 27:53
  ways
• 27:53
  of
• 27:53
  putting
• 27:54
  pricing
• 27:54
  on
• 27:54
  your
• 27:54
  website.
• 27:54
  You
• 27:55
  could
• 27:55
  have
• 27:55
  a
• 27:55
  from
• 27:55
  price,
• 27:56
  you
• 27:56
  could
• 27:56
  have
• 27:56
  a
• 27:56
  range
• 27:56
  of
• 27:57
  prices,
• 27:57
  you
• 27:57
  could
• 27:57
  have
• 27:57
  package
• 27:58
  prices.
• 27:58
  With
• 27:59
  AI,
• 27:59
  is
• 27:59
  there
• 28:00
  a
• 28:00
  particular
• 28:01
  type
• 28:01
  of
• 28:02
  pricing
• 28:02
  way
• 28:03
  they
• 28:03
  want
• 28:03
  to
• 28:03
  see
• 28:03
  it
• 28:03
  presented
• 28:04
  or
• 28:04
  do
• 28:05
  we
• 28:05
  not
• 28:05
  know
• 28:05
  that
• 28:05
  yet?
• 28:06
  No,
• 28:06
  AI
• 28:07
  generally
• 28:07
  is
• 28:08
  just
• 28:08
  interested
• 28:08
  in
• 28:08
  seeing
• 28:09
  very
• 28:09
  like
• 28:09
  clear
• 28:10
  pricing.
• 28:11
  So
• 28:12
  the
• 28:12
  simpler
• 28:12
  to
• 28:12
  understand
• 28:13
  the
• 28:13
  better
• 28:13
  for
• 28:14
  AI.
• 28:15
  True
• 28:15
  for
• 28:15
  humans
• 28:16
  too
• 28:16
  in
• 28:16
  my
• 28:16
  opinion.
• 28:17
  And
• 28:18
  it
• 28:18
  also
• 28:19
  would
• 28:19
  prefer
• 28:19
  to
• 28:20
  read
• 28:20
  it
• 28:20
  in
• 28:20
  text
• 28:21
  so
• 28:21
  either
• 28:21
  in
• 28:21
  a
• 28:22
  table
• 28:22
  or
• 28:22
  in
• 28:23
  a
• 28:23
  very
• 28:23
  clear
• 28:23
  text
• 28:23
  format
• 28:24
  on
• 28:24
  the
• 28:24
  website.
• 28:25
  I
• 28:25
  know
• 28:25
  that
• 28:25
  some
• 28:25
  wedding
• 28:26
  businesses
• 28:26
  love
• 28:26
  to
• 28:26
  have
• 28:27
  like
• 28:27
  really
• 28:27
  beautiful
• 28:28
  graphics
• 28:28
  that
• 28:28
  have
• 28:29
  like
• 28:29
  the,
• 28:30
  the
• 28:30
  prices
• 28:30
  written
• 28:31
  on
• 28:31
  that
• 28:31
  are
• 28:32
  just
• 28:32
  uploaded
• 28:32
  as
• 28:32
  JPEGs.
• 28:33
  It's
• 28:34
  much
• 28:34
  better
• 28:34
  if
• 28:34
  you
• 28:34
  can
• 28:35
  actually
• 28:35
  just
• 28:35
  put
• 28:35
  it
• 28:35
  as
• 28:36
  a
• 28:36
  text
• 28:36
  table
• 28:37
  and
• 28:37
  format
• 28:37
  it
• 28:37
  nicely
• 28:38
  on
• 28:38
  the
• 28:38
  page
• 28:39
  because
• 28:39
  AI
• 28:39
  will
• 28:40
  just
• 28:40
  read
• 28:40
  the
• 28:40
  backend
• 28:40
  code
• 28:41
  of
• 28:41
  the
• 28:42
  page
• 28:42
  and
• 28:42
  then
• 28:42
  the
• 28:42
  text
• 28:42
  on
• 28:43
  the
• 28:43
  page
• 28:43
  from
• 28:43
  relevant
• 28:43
  sections
• 28:44
  as
• 28:44
  well.
• 28:45
  Other
• 28:45
  really
• 28:45
  important
• 28:45
  thing
• 28:46
  of
• 28:46
  the
• 28:46
  structure
• 28:46
  of
• 28:47
  that
• 28:47
  page
• 28:47
  is
• 28:47
  having
• 28:48
  a
• 28:48
  heading
• 28:48
  that
• 28:48
  makes
• 28:48
  it
• 28:49
  clear
• 28:49
  that
• 28:49
  this
• 28:49
  is
• 28:49
  the
• 28:50
  pricing.
• 28:51
  So
• 28:51
  it,
• 28:51
  it
• 28:52
  can
• 28:52
  say
• 28:52
  whatever
• 28:52
  it
• 28:52
  needs
• 28:53
  to
• 28:53
  say.
• 28:53
  This
• 28:53
  is
• 28:54
  the
• 28:54
  pricing
• 28:54
  for
• 28:54
  bank
• 28:54
  holidays,
• 28:55
  this
• 28:55
  is
• 28:55
  the
• 28:55
  pricing
• 28:56
  for
• 28:56
  summer
• 28:56
  season
• 28:57
  and
• 28:57
  so
• 28:57
  on
• 28:58
  in
• 28:58
  that
• 28:58
  kind
• 28:58
  of
• 28:58
  structure.
• 28:59
  That's
• 28:59
  most
• 28:59
  important
• 29:00
  in
• 29:00
  terms
• 29:00
  of
• 29:00
  whether
• 29:01
  it's
• 29:01
  from
• 29:02
  pricing,
• 29:02
  a
• 29:02
  total
• 29:03
  package
• 29:03
  price,
• 29:03
  a
• 29:04
  price
• 29:04
  band
• 29:05
  or
• 29:06
  if
• 29:06
  there's
• 29:06
  add
• 29:06
  ons
• 29:07
  that
• 29:07
  doesn't
• 29:08
  matter
• 29:08
  as
• 29:08
  much.
• 29:09
  Okay,
• 29:09
  so
• 29:09
  if
• 29:09
  I've
• 29:10
  just
• 29:10
  put
• 29:10
  from
• 29:11
  £200
• 29:11
  on
• 29:12
  my
• 29:12
  website,
• 29:12
  but
• 29:13
  in
• 29:13
  my
• 29:13
  head
• 29:13
  I
• 29:13
  know
• 29:14
  that
• 29:14
  I
• 29:14
  actually
• 29:14
  really
• 29:15
  am
• 29:15
  normally
• 29:15
  500
• 29:16
  or
• 29:16
  1000
• 29:17
  pounds
• 29:17
  and
• 29:17
  someone
• 29:18
  says,
• 29:18
  what's
• 29:18
  something
• 29:18
  under
• 29:19
  500
• 29:19
  pounds?
• 29:20
  Will
• 29:20
  AI
• 29:20
  just
• 29:21
  pull
• 29:21
  me
• 29:21
  up
• 29:21
  because
• 29:21
  I'm
• 29:22
  from
• 29:22
  that?
• 29:23
  Or
• 29:23
  if
• 29:23
  someone
• 29:23
  else
• 29:24
  has
• 29:24
  got
• 29:25
  actual
• 29:25
  clearer
• 29:26
  pricing
• 29:26
  than
• 29:26
  me,
• 29:27
  will
• 29:27
  they
• 29:27
  be
• 29:27
  favored?
• 29:28
  Or
• 29:28
  again,
• 29:28
  do
• 29:29
  we
• 29:29
  not
• 29:29
  know?
• 29:29
  I
• 29:29
  would
• 29:30
  say
• 29:30
  the
• 29:30
  clearer
• 29:31
  pricing
• 29:31
  is
• 29:31
  more
• 29:32
  likely
• 29:32
  to
• 29:32
  be
• 29:32
  favored
• 29:33
  because
• 29:34
  AI
• 29:34
  will
• 29:34
  anchor
• 29:35
  something
• 29:35
  like
• 29:35
  £200
• 29:36
  to.
• 29:37
  If
• 29:37
  someone
• 29:37
  gave
• 29:37
  a
• 29:38
  budget
• 29:38
  of
• 29:38
  2
• 29:38
  to,
• 29:38
  to
• 29:38
  £300
• 29:40
  versus
• 29:41
  not
• 29:41
  necessarily
• 29:42
  showing
• 29:42
  that
• 29:42
  business
• 29:43
  in.
• 29:43
  Someone
• 29:43
  who
• 29:43
  says
• 29:43
  they've
• 29:44
  got
• 29:44
  a
• 29:44
  budget
• 29:44
  of
• 29:44
  500
• 29:45
  pounds
• 29:46
  is
• 29:46
  more
• 29:46
  likely
• 29:47
  to
• 29:47
  show
• 29:47
  them
• 29:47
  something
• 29:47
  for
• 29:48
  their
• 29:48
  budget
• 29:49
  price
• 29:49
  because
• 29:50
  that's
• 29:50
  what
• 29:50
  they've
• 29:50
  specifically
• 29:52
  said.
• 29:53
  The
• 29:53
  other
• 29:53
  side
• 29:53
  of
• 29:54
  that
• 29:54
  is
• 29:54
  not
• 29:55
  related
• 29:55
  to
• 29:55
  AI.
• 29:55
  You
• 29:56
  also
• 29:56
  don't
• 29:56
  want
• 29:56
  to
• 29:56
  undersell
• 29:57
  yourself,
• 29:57
  right?
• 29:58
  If
• 29:58
  you
• 29:58
  put
• 29:58
  a
• 29:58
  from
• 29:58
  pricing,
• 29:59
  people
• 29:59
  anchor
• 30:00
  to
• 30:00
  the
• 30:00
  lower
• 30:00
  price.
• 30:01
  So
• 30:01
  if
• 30:01
  you're
• 30:01
  from
• 30:01
  £200
• 30:02
  but
• 30:02
  you're
• 30:02
  trying
• 30:02
  to
• 30:03
  sell
• 30:03
  at
• 30:03
  500,
• 30:04
  you've
• 30:04
  got
• 30:04
  a
• 30:04
  bit
• 30:04
  of
• 30:04
  an
• 30:04
  uphill
• 30:05
  struggle
• 30:06
  to
• 30:06
  prove
• 30:07
  the
• 30:07
  value
• 30:07
  of
• 30:08
  why
• 30:08
  you're
• 30:08
  selling
• 30:08
  to
• 30:09
  them
• 30:09
  at
• 30:09
  500.
• 30:09
  But
• 30:10
  sometimes
• 30:10
  people
• 30:11
  get
• 30:11
  sold
• 30:11
  that
• 30:11
  same
• 30:11
  thing
• 30:12
  at
• 30:12
  200.
• 30:13
  So
• 30:14
  in
• 30:14
  that
• 30:14
  kind
• 30:14
  of
• 30:14
  sense,
• 30:15
  I
• 30:15
  would
• 30:16
  think
• 30:16
  about
• 30:16
  making
• 30:17
  prices
• 30:18
  more
• 30:18
  fixed
• 30:19
  or
• 30:19
  at
• 30:19
  least
• 30:20
  banded
• 30:21
  so
• 30:21
  that
• 30:21
  it's
• 30:22
  very,
• 30:22
  very
• 30:22
  clear
• 30:23
  what
• 30:23
  you're
• 30:23
  actually
• 30:24
  selling
• 30:24
  at
• 30:24
  that
• 30:24
  kind
• 30:25
  of
• 30:25
  package.
• 30:25
  Because
• 30:26
  AI
• 30:26
  also
• 30:26
  won't
• 30:27
  want
• 30:27
  to
• 30:27
  give
• 30:27
  people
• 30:28
  something
• 30:28
  significantly
• 30:29
  cheaper
• 30:29
  than
• 30:30
  what
• 30:30
  they've
• 30:30
  asked
• 30:30
  for.
• 30:31
  Because
• 30:32
  when
• 30:32
  someone's
• 30:32
  asking
• 30:32
  for
• 30:33
  a
• 30:33
  certain
• 30:33
  price
• 30:33
  point,
• 30:34
  if
• 30:34
  they're
• 30:34
  asking
• 30:34
  for
• 30:34
  a
• 30:35
  thousand,
• 30:35
  but
• 30:36
  there
• 30:36
  are
• 30:36
  offers
• 30:36
  around
• 30:37
  200
• 30:37
  or
• 30:37
  500,
• 30:38
  there's
• 30:39
  a
• 30:39
  quality
• 30:39
  assumption,
• 30:40
  right,
• 30:40
  that
• 30:40
  someone
• 30:40
  believes
• 30:41
  they
• 30:41
  will
• 30:41
  be
• 30:41
  getting
• 30:42
  more
• 30:42
  quality
• 30:43
  or
• 30:43
  more
• 30:43
  included,
• 30:44
  even
• 30:44
  a
• 30:45
  quantity
• 30:45
  for
• 30:46
  a
• 30:46
  thousand.
• 30:47
  And
• 30:47
  so
• 30:47
  AI
• 30:47
  is
• 30:48
  trying
• 30:48
  to
• 30:48
  match
• 30:48
  that
• 30:48
  as
• 30:48
  closely
• 30:49
  as
• 30:49
  possible.
• 30:49
  And
• 30:50
  I
• 30:50
  think
• 30:50
  that's
• 30:50
  really
• 30:50
  interesting
• 30:51
  because,
• 30:51
  you
• 30:51
  know,
• 30:51
  the
• 30:52
  old
• 30:52
  way
• 30:52
  of
• 30:52
  people
• 30:53
  thinking
• 30:53
  in
• 30:53
  the
• 30:53
  wedding
• 30:54
  industry,
• 30:54
  going
• 30:54
  back
• 30:55
  sometime
• 30:55
  and
• 30:55
  some
• 30:55
  people
• 30:56
  still
• 30:56
  fix
• 30:56
  that,
• 30:56
  is,
• 30:56
  well,
• 30:57
  I'll
• 30:57
  give
• 30:57
  them
• 30:57
  a
• 30:57
  low
• 30:57
  price
• 30:58
  to
• 30:58
  get
• 30:58
  them
• 30:58
  on
• 30:58
  the
• 30:58
  call.
• 30:58
  And
• 30:59
  once
• 30:59
  I
• 30:59
  get
• 30:59
  them
• 30:59
  on
• 30:59
  the
• 31:00
  call,
• 31:00
  I
• 31:00
  can
• 31:00
  up
• 31:00
  upsell
• 31:01
  them.
• 31:01
  But
• 31:01
  actually
• 31:02
  with
• 31:02
  the
• 31:03
  new
• 31:03
  way
• 31:03
  of
• 31:03
  searching
• 31:04
  in,
• 31:04
  the
• 31:04
  new
• 31:04
  way
• 31:04
  of
• 31:04
  people
• 31:04
  looking
• 31:05
  in,
• 31:05
  the
• 31:05
  transparency,
• 31:06
  you
• 31:06
  could
• 31:06
  end
• 31:06
  up
• 31:07
  with
• 31:07
  a
• 31:07
  lower
• 31:08
  quality
• 31:08
  of
• 31:08
  lead
• 31:09
  because
• 31:09
  instead
• 31:09
  of
• 31:09
  bringing
• 31:10
  people
• 31:10
  in
• 31:10
  that
• 31:10
  you
• 31:10
  can
• 31:11
  then
• 31:11
  upsell
• 31:11
  to,
• 31:11
  you're
• 31:12
  going
• 31:12
  to
• 31:12
  bring
• 31:12
  people
• 31:12
  in
• 31:12
  at
• 31:13
  the
• 31:13
  bottom
• 31:13
  of
• 31:13
  the
• 31:13
  pile
• 31:13
  who
• 31:14
  are
• 31:14
  searching
• 31:14
  for
• 31:14
  the
• 31:15
  lowest
• 31:15
  possible
• 31:15
  price.
• 31:16
  And
• 31:16
  actually
• 31:16
  you
• 31:17
  could
• 31:17
  be
• 31:17
  losing
• 31:17
  out
• 31:17
  on
• 31:18
  the
• 31:18
  people
• 31:18
  that
• 31:18
  would
• 31:19
  actually
• 31:19
  pay
• 31:19
  you
• 31:19
  a
• 31:19
  decent
• 31:20
  amount
• 31:20
  of
• 31:20
  money.
• 31:20
  So
• 31:21
  the
• 31:21
  moral
• 31:21
  of
• 31:22
  this
• 31:22
  story
• 31:22
  is
• 31:22
  be
• 31:23
  as
• 31:23
  transparent
• 31:23
  in
• 31:23
  your
• 31:24
  pricing
• 31:24
  as
• 31:24
  you
• 31:24
  possibly
• 31:25
  can
• 31:25
  and
• 31:25
  have
• 31:25
  it
• 31:25
  clear
• 31:26
  on
• 31:26
  your
• 31:26
  website,
• 31:26
  no
• 31:27
  downloadable
• 31:27
  brochure
• 31:27
  to
• 31:28
  get
• 31:28
  the
• 31:28
  pricing.
• 31:28
  Because
• 31:29
  AI
• 31:29
  can't
• 31:29
  read
• 31:29
  that.
• 31:30
  Get
• 31:30
  it
• 31:30
  on
• 31:30
  a
• 31:31
  pricing
• 31:31
  page,
• 31:31
  Charlie.
• 31:32
  Yeah,
• 31:32
  I
• 31:32
  love
• 31:32
  it.
• 31:33
  And
• 31:34
  my
• 31:34
  top
• 31:34
  tip
• 31:34
  for
• 31:34
  that
• 31:34
  as
• 31:35
  well
• 31:35
  is
• 31:35
  if
• 31:35
  you're
• 31:35
  wondering
• 31:35
  what
• 31:36
  AI
• 31:36
  is
• 31:36
  going
• 31:36
  to
• 31:36
  say
• 31:37
  and
• 31:37
  if
• 31:37
  it's
• 31:37
  showing
• 31:37
  up
• 31:38
  what
• 31:38
  kind
• 31:38
  of
• 31:38
  pricing
• 31:38
  it
• 31:39
  likes
• 31:39
  and
• 31:39
  finds
• 31:40
  clear,
• 31:40
  just
• 31:40
  search
• 31:41
  it
• 31:41
  yourself,
• 31:42
  just
• 31:42
  do
• 31:42
  it.
• 31:42
  Don't
• 31:43
  do
• 31:43
  it
• 31:43
  on
• 31:43
  your
• 31:43
  already
• 31:43
  logged
• 31:44
  in
• 31:44
  account,
• 31:44
  do
• 31:45
  it
• 31:45
  on
• 31:45
  an
• 31:45
  incognito
• 31:46
  tab
• 31:46
  on
• 31:47
  your
• 31:47
  web
• 31:47
  browser
• 31:48
  to
• 31:48
  a
• 31:48
  free
• 31:49
  version
• 31:49
  of
• 31:49
  the
• 31:49
  account.
• 31:50
  Because
• 31:50
  that
• 31:50
  will
• 31:50
  just
• 31:51
  give
• 31:51
  you
• 31:51
  a
• 31:51
  bit
• 31:51
  of
• 31:51
  an
• 31:51
  idea
• 31:52
  of
• 31:52
  what
• 31:52
  many
• 31:53
  people
• 31:53
  see
• 31:54
  more
• 31:54
  broadly
• 31:54
  and
• 31:55
  then
• 31:55
  see
• 31:55
  what
• 31:56
  businesses
• 31:56
  it
• 31:56
  actually
• 31:56
  surfaces
• 31:57
  of
• 31:57
  what
• 31:57
  pricing
• 31:58
  it
• 31:58
  gives
• 31:58
  about
• 31:59
  them.
• 31:59
  And
• 31:59
  do
• 31:59
  it
• 31:59
  for
• 32:00
  your
• 32:00
  own
• 32:00
  price
• 32:00
  range,
• 32:00
  do
• 32:01
  it
• 32:01
  for
• 32:01
  your
• 32:01
  own
• 32:01
  sector,
• 32:01
  for
• 32:01
  your
• 32:02
  own
• 32:02
  price
• 32:02
  range.
• 32:02
  Do
• 32:03
  it
• 32:03
  in
• 32:03
  the
• 32:03
  kind
• 32:04
  of
• 32:04
  query
• 32:04
  that
• 32:04
  you
• 32:04
  would
• 32:05
  put
• 32:05
  into
• 32:05
  ChatGPT
• 32:05
  and
• 32:06
  you
• 32:06
  want
• 32:06
  to
• 32:06
  be
• 32:06
  top
• 32:07
  of,
• 32:07
  do
• 32:07
  it
• 32:07
  for
• 32:08
  that
• 32:08
  and
• 32:08
  see
• 32:08
  what
• 32:08
  the
• 32:08
  pricing
• 32:09
  pages
• 32:09
  actually
• 32:10
  look
• 32:10
  like
• 32:10
  for
• 32:11
  those.
• 32:11
  Because
• 32:11
  it
• 32:11
  will,
• 32:12
  it
• 32:12
  will
• 32:12
  tell
• 32:12
  you
• 32:12
  what
• 32:12
  direction
• 32:13
  to
• 32:13
  go
• 32:13
  in.
• 32:13
  And
• 32:14
  can
• 32:14
  you
• 32:14
  also
• 32:14
  search
• 32:14
  your
• 32:15
  own?
• 32:15
  So
• 32:15
  could
• 32:15
  I
• 32:15
  say,
• 32:16
  you
• 32:16
  know,
• 32:16
  how
• 32:16
  much
• 32:17
  does
• 32:17
  a
• 32:17
  cake
• 32:17
  cost
• 32:18
  from
• 32:18
  X
• 32:19
  company
• 32:19
  to
• 32:20
  see
• 32:20
  whether
• 32:21
  where
• 32:21
  it's
• 32:21
  getting
• 32:21
  its
• 32:21
  information
• 32:22
  from?
• 32:22
  Because
• 32:22
  I've
• 32:23
  done
• 32:23
  that
• 32:23
  before
• 32:23
  where
• 32:23
  I've
• 32:23
  then
• 32:24
  found
• 32:24
  that
• 32:24
  ChatGPT
• 32:25
  or
• 32:25
  whatever
• 32:25
  is
• 32:26
  pulling
• 32:26
  information
• 32:26
  that
• 32:26
  I'd
• 32:27
  forgotten
• 32:27
  was
• 32:27
  on
• 32:27
  my
• 32:27
  website
• 32:28
  website,
• 32:28
  which
• 32:28
  then
• 32:29
  prompts
• 32:29
  me
• 32:29
  to
• 32:30
  go
• 32:30
  and
• 32:30
  change
• 32:30
  it.
• 32:30
  I
• 32:31
  would
• 32:31
  100%
• 32:32
  do
• 32:32
  that
• 32:32
  because
• 32:32
  the
• 32:33
  other
• 32:33
  big
• 32:33
  risk
• 32:34
  that
• 32:34
  will
• 32:34
  happen
• 32:34
  is
• 32:34
  it's
• 32:35
  not
• 32:35
  pulling
• 32:35
  information
• 32:36
  from
• 32:36
  your
• 32:36
  website,
• 32:37
  it's
• 32:37
  decided
• 32:37
  to
• 32:38
  pull
• 32:38
  it
• 32:38
  from
• 32:38
  elsewhere.
• 32:39
  So
• 32:40
  we
• 32:40
  for
• 32:40
  example,
• 32:41
  saw
• 32:41
  this
• 32:41
  with
• 32:41
  a
• 32:41
  client
• 32:42
  where
• 32:42
  actually
• 32:42
  it
• 32:42
  wasn't
• 32:42
  pulling
• 32:43
  information
• 32:43
  about
• 32:43
  their
• 32:44
  business
• 32:44
  from
• 32:44
  their
• 32:44
  website,
• 32:45
  it
• 32:45
  was
• 32:45
  actually
• 32:45
  pulling
• 32:46
  from
• 32:46
  like
• 32:46
  a
• 32:46
  2022
• 32:47
  clutch
• 32:48
  profile,
• 32:48
  which
• 32:49
  is,
• 32:49
  is
• 32:49
  like
• 32:49
  a
• 32:49
  review
• 32:50
  profile
• 32:50
  because
• 32:51
  someone
• 32:51
  had
• 32:52
  said
• 32:52
  something
• 32:52
  specific
• 32:53
  relating
• 32:53
  to
• 32:54
  that
• 32:54
  query,
• 32:55
  which
• 32:55
  is
• 32:55
  the
• 32:55
  worst
• 32:55
  possible
• 32:56
  outcome.
• 32:56
  If
• 32:56
  someone
• 32:57
  wrote
• 32:57
  in
• 32:57
  a
• 32:57
  review
• 32:58
  that,
• 32:58
  you
• 32:58
  know,
• 32:59
  they
• 32:59
  paid
• 32:59
  £150
• 33:01
  for
• 33:01
  the
• 33:01
  cake
• 33:01
  and
• 33:02
  then
• 33:02
  AI
• 33:02
  references
• 33:03
  that
• 33:03
  instead
• 33:03
  of
• 33:04
  referencing
• 33:04
  your
• 33:04
  website,
• 33:05
  that's
• 33:05
  not
• 33:05
  what
• 33:06
  you
• 33:06
  want
• 33:06
  at
• 33:06
  all.
• 33:06
  Especially
• 33:06
  because
• 33:07
  hopefully
• 33:07
  for
• 33:07
  most
• 33:08
  businesses
• 33:08
  our
• 33:08
  prices
• 33:09
  are
• 33:09
  rising
• 33:09
  annually,
• 33:10
  that
• 33:10
  is
• 33:10
  going
• 33:11
  to
• 33:11
  become
• 33:11
  old
• 33:11
  information.
• 33:12
  So
• 33:12
  then
• 33:12
  we
• 33:12
  need
• 33:12
  to
• 33:13
  find
• 33:13
  ways
• 33:13
  to
• 33:13
  give
• 33:13
  it
• 33:14
  fresh,
• 33:14
  relevant
• 33:15
  information
• 33:16
  that
• 33:16
  it's
• 33:16
  more
• 33:16
  likely
• 33:16
  to
• 33:17
  reference.
• 33:17
  Okay,
• 33:18
  very
• 33:18
  quickly,
• 33:18
  before
• 33:18
  we
• 33:19
  go
• 33:19
  on
• 33:19
  to
• 33:19
  the
• 33:19
  third
• 33:19
  P,
• 33:20
  then
• 33:20
  if
• 33:20
  someone
• 33:20
  does
• 33:21
  that
• 33:21
  search
• 33:21
  and
• 33:21
  realizes
• 33:22
  it's
• 33:22
  pulling
• 33:22
  irrelevant
• 33:23
  information
• 33:23
  from
• 33:24
  somewhere
• 33:24
  else,
• 33:25
  what
• 33:25
  can
• 33:25
  we
• 33:26
  as
• 33:26
  the
• 33:26
  business
• 33:26
  owner
• 33:27
  do
• 33:27
  to
• 33:27
  try
• 33:28
  and
• 33:28
  get
• 33:28
  our
• 33:29
  showing
• 33:29
  instead
• 33:29
  of
• 33:30
  that?
• 33:30
  Yeah,
• 33:30
  there's
• 33:31
  two
• 33:31
  things.
• 33:31
  The
• 33:31
  first
• 33:31
  is
• 33:32
  making
• 33:32
  sure
• 33:32
  that
• 33:32
  your
• 33:32
  own
• 33:33
  website
• 33:33
  is
• 33:33
  incredibly
• 33:34
  clear
• 33:35
  and
• 33:35
  that
• 33:36
  it's
• 33:36
  using
• 33:36
  relevant
• 33:37
  text
• 33:37
  like
• 33:38
  relevant
• 33:38
  language,
• 33:39
  the
• 33:39
  kinds
• 33:39
  of
• 33:39
  things
• 33:40
  that
• 33:40
  people
• 33:40
  would
• 33:40
  be
• 33:40
  searching
• 33:41
  for
• 33:41
  around
• 33:42
  the
• 33:42
  pricing.
• 33:43
  The
• 33:43
  second
• 33:43
  thing
• 33:44
  is,
• 33:44
  depending
• 33:44
  on
• 33:45
  what
• 33:45
  it
• 33:45
  is,
• 33:45
  you
• 33:46
  can
• 33:46
  go
• 33:46
  and
• 33:46
  try
• 33:47
  and
• 33:47
  sort
• 33:47
  it
• 33:47
  out
• 33:47
  with
• 33:47
  that
• 33:48
  website
• 33:48
  owner.
• 33:49
  So,
• 33:49
  for
• 33:50
  example,
• 33:50
  in
• 33:51
  like
• 33:51
  a
• 33:51
  clutch
• 33:51
  profile
• 33:52
  description,
• 33:52
  you
• 33:53
  can
• 33:53
  probably
• 33:53
  get
• 33:53
  that
• 33:53
  changed
• 33:54
  because
• 33:54
  it's
• 33:54
  about
• 33:54
  your
• 33:55
  business
• 33:56
  in
• 33:56
  a
• 33:56
  review,
• 33:56
  it's
• 33:57
  going
• 33:57
  to
• 33:57
  be
• 33:57
  a
• 33:57
  lot
• 33:57
  trickier
• 33:58
  to
• 33:58
  get
• 33:58
  that
• 33:58
  changed,
• 33:59
  but
• 33:59
  you
• 33:59
  potentially
• 34:00
  could.
• 34:00
  If
• 34:01
  it's
• 34:01
  like
• 34:01
  a
• 34:02
  news
• 34:02
  website
• 34:03
  or
• 34:03
  a
• 34:03
  blogger,
• 34:04
  you
• 34:04
  can
• 34:04
  definitely
• 34:04
  get
• 34:05
  that
• 34:05
  changed
• 34:05
  by
• 34:05
  just
• 34:05
  speaking
• 34:06
  to
• 34:06
  them
• 34:06
  and
• 34:06
  saying,
• 34:06
  hey,
• 34:07
  we've
• 34:07
  updated
• 34:08
  our
• 34:08
  pricing.
• 34:09
  Could
• 34:09
  you
• 34:09
  either
• 34:09
  remove
• 34:10
  that
• 34:10
  line
• 34:10
  or
• 34:10
  could
• 34:10
  you
• 34:11
  add
• 34:11
  in
• 34:11
  our
• 34:11
  new
• 34:11
  information?
• 34:12
  And
• 34:12
  another
• 34:13
  quick
• 34:13
  question
• 34:13
  on
• 34:13
  this,
• 34:14
  just
• 34:14
  because
• 34:14
  it's
• 34:14
  popping
• 34:14
  into
• 34:15
  my
• 34:15
  head,
• 34:15
  I
• 34:15
  know
• 34:16
  on
• 34:16
  some
• 34:16
  of
• 34:16
  the
• 34:16
  big
• 34:16
  directory
• 34:17
  sites
• 34:18
  they
• 34:18
  have
• 34:18
  like
• 34:19
  from
• 34:19
  prices,
• 34:20
  and
• 34:20
  often
• 34:20
  people
• 34:20
  are
• 34:20
  told
• 34:21
  keep
• 34:21
  that
• 34:21
  really
• 34:21
  low
• 34:23
  so
• 34:23
  that
• 34:23
  it
• 34:23
  shows
• 34:24
  you
• 34:24
  in
• 34:24
  more
• 34:24
  searches.
• 34:25
  But
• 34:25
  presumably
• 34:25
  then
• 34:25
  I
• 34:26
  could
• 34:26
  pull
• 34:26
  from
• 34:26
  that
• 34:27
  and
• 34:27
  use
• 34:27
  that
• 34:27
  as
• 34:28
  the
• 34:28
  source
• 34:29
  rather
• 34:29
  than
• 34:29
  your
• 34:29
  actual
• 34:30
  pricing.
• 34:31
  Yeah,
• 34:31
  and
• 34:31
  it
• 34:31
  does.
• 34:32
  Which
• 34:32
  is
• 34:32
  probably
• 34:33
  one
• 34:33
  of
• 34:33
  the
• 34:33
  key
• 34:33
  areas
• 34:34
  to
• 34:34
  consider
• 34:35
  because
• 34:35
  directories
• 34:35
  are
• 34:36
  so
• 34:36
  influential
• 34:37
  in
• 34:37
  the
• 34:37
  wedding
• 34:37
  sector,
• 34:38
  both
• 34:38
  in
• 34:38
  general,
• 34:38
  but
• 34:39
  also
• 34:39
  for
• 34:39
  AI
• 34:40
  as
• 34:40
  well.
• 34:41
  So
• 34:41
  if
• 34:41
  you
• 34:41
  are
• 34:42
  seeing
• 34:42
  that,
• 34:43
  then
• 34:43
  it's
• 34:44
  definitely
• 34:44
  worth
• 34:44
  going
• 34:44
  and
• 34:45
  fixing
• 34:45
  that
• 34:45
  to
• 34:46
  make
• 34:46
  sure
• 34:46
  that
• 34:46
  your
• 34:46
  price
• 34:47
  is
• 34:47
  actually
• 34:47
  the
• 34:47
  kind
• 34:48
  of
• 34:48
  customer
• 34:48
  you
• 34:48
  want
• 34:48
  coming
• 34:49
  in,
• 34:49
  rather
• 34:50
  than
• 34:50
  just
• 34:50
  your
• 34:50
  lowest
• 34:51
  low
• 34:51
  scraping
• 34:52
  of
• 34:52
  the
• 34:52
  barrel
• 34:52
  price.
• 34:53
  Okay,
• 34:53
  that's
• 34:54
  really
• 34:54
  helpful.
• 34:54
  Right,
• 34:54
  let's
• 34:54
  do
• 34:55
  the
• 34:55
  third
• 34:55
  P
• 34:55
  then.
• 34:56
  Otherwise
• 34:56
  we'll
• 34:56
  never
• 34:56
  get
• 34:56
  to
• 34:56
  it.
• 34:57
  The
• 34:57
  third
• 34:57
  P.
• 34:57
  The
• 34:58
  third
• 34:58
  P.
• 34:58
  The
• 34:58
  third
• 34:59
  P
• 34:59
  is
• 34:59
  your
• 35:00
  pr.
• 35:00
  And
• 35:01
  I'm
• 35:01
  speaking
• 35:01
  more
• 35:02
  here
• 35:02
  about
• 35:02
  your
• 35:03
  digital
• 35:03
  pr.
• 35:04
  So
• 35:04
  anyone
• 35:05
  who
• 35:05
  has
• 35:05
  been
• 35:06
  investing
• 35:06
  in
• 35:06
  SEO,
• 35:07
  hopefully
• 35:08
  has
• 35:08
  already
• 35:08
  been
• 35:09
  doing
• 35:09
  some
• 35:09
  kind
• 35:10
  of
• 35:10
  pr,
• 35:11
  some
• 35:11
  kind
• 35:11
  of
• 35:11
  link
• 35:11
  building,
• 35:12
  not
• 35:12
  the
• 35:12
  type
• 35:13
  we
• 35:13
  were
• 35:13
  speaking
• 35:13
  about
• 35:13
  earlier,
• 35:14
  where
• 35:14
  you
• 35:14
  buy
• 35:15
  20,000
• 35:16
  links
• 35:16
  from
• 35:16
  a
• 35:16
  link
• 35:16
  farm.
• 35:17
  PR
• 35:18
  when
• 35:18
  it
• 35:18
  comes
• 35:18
  to
• 35:18
  AI
• 35:19
  is
• 35:19
  a
• 35:19
  little
• 35:19
  bit
• 35:20
  different.
• 35:20
  So
• 35:21
  when
• 35:21
  it
• 35:21
  came
• 35:21
  to
• 35:22
  Google
• 35:22
  search
• 35:23
  and
• 35:23
  wanting
• 35:23
  to
• 35:23
  get
• 35:24
  to
• 35:24
  positions
• 35:24
  1,
• 35:25
  2,
• 35:25
  3,
• 35:26
  really
• 35:26
  high
• 35:26
  on
• 35:26
  Google,
• 35:27
  the
• 35:27
  link
• 35:28
  building
• 35:28
  that
• 35:28
  used
• 35:28
  to
• 35:28
  be
• 35:29
  done,
• 35:29
  the
• 35:29
  digital
• 35:29
  PR
• 35:29
  that
• 35:30
  used
• 35:30
  to
• 35:30
  be
• 35:30
  done,
• 35:31
  is
• 35:31
  more
• 35:31
  generalized.
• 35:32
  We're
• 35:32
  just
• 35:32
  going
• 35:32
  after
• 35:33
  all
• 35:33
  of
• 35:33
  the
• 35:33
  sites
• 35:33
  that
• 35:34
  we
• 35:34
  think
• 35:34
  Google
• 35:35
  will
• 35:35
  think
• 35:35
  is
• 35:36
  authoritative.
• 35:36
  With
• 35:37
  AI,
• 35:37
  we
• 35:38
  have
• 35:38
  the
• 35:38
  opportunity
• 35:39
  to
• 35:39
  actually
• 35:40
  reverse
• 35:40
  engineer
• 35:41
  what
• 35:41
  AI
• 35:42
  thinks
• 35:43
  is
• 35:43
  worth
• 35:44
  referencing,
• 35:45
  which
• 35:46
  is
• 35:46
  great
• 35:46
  news
• 35:46
  because
• 35:47
  it's
• 35:47
  actually
• 35:47
  much
• 35:48
  clearer
• 35:48
  what
• 35:49
  AI
• 35:49
  is
• 35:49
  likely
• 35:50
  to
• 35:50
  reference.
• 35:51
  The
• 35:51
  key
• 35:51
  point
• 35:52
  is
• 35:52
  that
• 35:53
  the
• 35:53
  sites
• 35:53
  that
• 35:53
  Google
• 35:54
  values
• 35:54
  and
• 35:54
  the
• 35:55
  sites
• 35:55
  that
• 35:55
  different
• 35:55
  AI
• 35:56
  platforms
• 35:56
  values
• 35:57
  is
• 35:58
  different.
• 35:58
  They
• 35:58
  don't
• 35:59
  have
• 35:59
  the
• 35:59
  same
• 35:59
  algorithm,
• 36:00
  they're
• 36:00
  not
• 36:00
  working
• 36:01
  the
• 36:01
  same
• 36:01
  way.
• 36:02
  They
• 36:02
  have
• 36:02
  different
• 36:03
  preferences
• 36:04
  for
• 36:04
  sites
• 36:04
  that
• 36:05
  they
• 36:05
  usually
• 36:06
  reference.
• 36:07
  So,
• 36:07
  for
• 36:07
  example,
• 36:08
  AI
• 36:09
  might
• 36:09
  be
• 36:09
  much
• 36:09
  more
• 36:09
  likely
• 36:10
  to
• 36:10
  Reference
• 36:10
  something
• 36:11
  that
• 36:11
  was
• 36:11
  published
• 36:11
  on
• 36:11
  a
• 36:11
  LinkedIn
• 36:12
  article
• 36:12
  or
• 36:13
  a
• 36:13
  medium
• 36:13
  article.
• 36:14
  Whereas
• 36:14
  Google
• 36:15
  might
• 36:15
  place
• 36:15
  much
• 36:16
  more
• 36:16
  emphasis
• 36:16
  on
• 36:16
  something
• 36:17
  that
• 36:17
  showed
• 36:17
  up
• 36:17
  in
• 36:17
  a
• 36:18
  really
• 36:18
  big
• 36:18
  news
• 36:19
  publication.
• 36:20
  Just
• 36:20
  an
• 36:21
  example.
• 36:21
  It
• 36:21
  varies
• 36:22
  per
• 36:22
  business
• 36:23
  with
• 36:23
  PR.
• 36:24
  What
• 36:24
  you
• 36:24
  want
• 36:24
  to
• 36:25
  do
• 36:25
  when
• 36:25
  it
• 36:25
  comes
• 36:25
  to
• 36:25
  AI,
• 36:26
  make
• 36:26
  some
• 36:27
  of
• 36:27
  those
• 36:27
  searches
• 36:27
  in
• 36:28
  ChatGPT
• 36:29
  or
• 36:29
  the
• 36:29
  AI
• 36:29
  platform
• 36:30
  that
• 36:30
  you're
• 36:30
  thinking
• 36:30
  about
• 36:30
  optimizing
• 36:31
  for
• 36:31
  and
• 36:32
  see
• 36:32
  what
• 36:32
  gets
• 36:33
  referenced.
• 36:33
  So
• 36:33
  AI
• 36:34
  will
• 36:34
  give
• 36:34
  you
• 36:34
  what's
• 36:35
  called
• 36:36
  sources,
• 36:36
  a
• 36:36
  little
• 36:37
  bit
• 36:37
  like
• 36:37
  if
• 36:37
  you
• 36:37
  wrote
• 36:38
  a
• 36:38
  dissertation
• 36:38
  at
• 36:38
  university,
• 36:39
  and
• 36:39
  then
• 36:40
  at
• 36:40
  the
• 36:40
  end
• 36:40
  you
• 36:40
  have
• 36:40
  to
• 36:41
  give
• 36:41
  all
• 36:41
  of
• 36:42
  the
• 36:42
  places
• 36:42
  that
• 36:42
  you
• 36:43
  quoted,
• 36:43
  all
• 36:43
  of
• 36:44
  the
• 36:44
  books
• 36:44
  and
• 36:44
  articles
• 36:45
  that
• 36:45
  you
• 36:45
  quoted.
• 36:45
  AI
• 36:46
  answers
• 36:46
  does
• 36:47
  exactly
• 36:47
  the
• 36:47
  same.
• 36:48
  And
• 36:48
  this,
• 36:48
  you
• 36:49
  can
• 36:49
  do
• 36:49
  this
• 36:49
  in
• 36:49
  chat,
• 36:49
  GPT,
• 36:49
  Gemini,
• 36:50
  Perplexity,
• 36:50
  all
• 36:51
  of
• 36:51
  them.
• 36:51
  And
• 36:51
  you
• 36:52
  have
• 36:52
  to
• 36:52
  open
• 36:52
  sources.
• 36:53
  So
• 36:53
  in
• 36:53
  ChatGPT
• 36:54
  gives
• 36:54
  you
• 36:54
  an
• 36:54
  answer
• 36:55
  and
• 36:55
  it's
• 36:55
  right
• 36:55
  at
• 36:55
  the
• 36:55
  bottom.
• 36:56
  Then
• 36:56
  you
• 36:56
  click
• 36:56
  the
• 36:56
  sources
• 36:57
  and
• 36:57
  it
• 36:57
  will
• 36:57
  give
• 36:57
  you
• 36:57
  a
• 36:57
  whole
• 36:58
  panel
• 36:59
  of
• 36:59
  all
• 36:59
  of
• 36:59
  the
• 36:59
  websites
• 37:00
  that
• 37:00
  it
• 37:00
  referenced
• 37:01
  in
• 37:02
  that
• 37:02
  answer.
• 37:03
  If
• 37:03
  you
• 37:03
  are
• 37:03
  not
• 37:04
  referenced
• 37:04
  in
• 37:04
  those
• 37:05
  websites,
• 37:05
  you
• 37:06
  will
• 37:06
  not
• 37:06
  be
• 37:06
  showing
• 37:07
  up
• 37:07
  in
• 37:07
  that
• 37:08
  answer.
• 37:08
  It's
• 37:08
  highly
• 37:09
  unlikely.
• 37:10
  So
• 37:10
  if
• 37:10
  you
• 37:10
  make
• 37:10
  a
• 37:11
  search,
• 37:11
  for
• 37:11
  example,
• 37:11
  for
• 37:11
  the
• 37:12
  best
• 37:12
  wedding
• 37:12
  venues
• 37:12
  in
• 37:13
  London
• 37:13
  and
• 37:13
  you're
• 37:14
  thinking,
• 37:14
  all
• 37:14
  of
• 37:14
  my
• 37:14
  competitors
• 37:15
  are
• 37:15
  here
• 37:15
  and
• 37:16
  I'm
• 37:16
  not
• 37:16
  here,
• 37:17
  I'm
• 37:17
  not
• 37:17
  on
• 37:17
  this
• 37:18
  list,
• 37:18
  it's
• 37:19
  probably
• 37:19
  because
• 37:20
  you're
• 37:21
  not
• 37:21
  cited
• 37:21
  in
• 37:22
  any
• 37:22
  of
• 37:22
  the
• 37:22
  sources
• 37:22
  that
• 37:23
  AI
• 37:23
  is
• 37:23
  actually
• 37:24
  pulling
• 37:24
  from.
• 37:25
  So
• 37:25
  that
• 37:25
  could
• 37:25
  be
• 37:26
  all
• 37:26
  kinds
• 37:26
  of
• 37:26
  articles,
• 37:26
  you
• 37:27
  know,
• 37:27
  that
• 37:27
  could
• 37:27
  be
• 37:27
  be
• 37:27
  Cosmo
• 37:28
  articles,
• 37:28
  it
• 37:28
  could
• 37:29
  be
• 37:29
  best
• 37:29
  of
• 37:29
  lists
• 37:30
  in
• 37:30
  the
• 37:30
  Telegraph,
• 37:30
  it
• 37:31
  could
• 37:31
  be
• 37:31
  something
• 37:31
  that
• 37:31
  a
• 37:31
  blogger
• 37:32
  posted
• 37:32
  on
• 37:32
  their
• 37:33
  review
• 37:33
  blog.
• 37:33
  It
• 37:33
  could
• 37:34
  be
• 37:34
  a
• 37:34
  wedding
• 37:34
  directory
• 37:35
  rankings.
• 37:36
  AI
• 37:36
  generally
• 37:37
  looks
• 37:37
  across
• 37:38
  multiple
• 37:38
  different
• 37:39
  website
• 37:40
  sources
• 37:40
  to
• 37:41
  try
• 37:41
  and
• 37:41
  try
• 37:42
  and
• 37:42
  amalgamate
• 37:43
  the
• 37:43
  information
• 37:43
  and
• 37:44
  get
• 37:44
  like
• 37:44
  trends
• 37:45
  to
• 37:45
  understand.
• 37:46
  Rather
• 37:46
  it
• 37:47
  doesn't
• 37:47
  usually
• 37:47
  just
• 37:47
  cite
• 37:48
  one
• 37:48
  source,
• 37:49
  so
• 37:49
  you'll
• 37:49
  usually
• 37:50
  see
• 37:50
  multiple
• 37:50
  ones.
• 37:51
  Then
• 37:51
  the
• 37:52
  PR
• 37:52
  side,
• 37:52
  this
• 37:53
  is
• 37:53
  where
• 37:53
  the
• 37:53
  PR
• 37:53
  side
• 37:53
  comes
• 37:54
  in.
• 37:54
  You
• 37:54
  want
• 37:55
  to
• 37:55
  be
• 37:55
  being
• 37:55
  placed
• 37:56
  ideally
• 37:57
  in
• 37:57
  those
• 37:57
  articles,
• 37:58
  if
• 37:58
  you
• 37:58
  can.
• 37:58
  So
• 37:59
  contacting
• 37:59
  the
• 37:59
  editors
• 38:00
  saying,
• 38:00
  hey,
• 38:01
  is
• 38:01
  there
• 38:01
  a
• 38:01
  way
• 38:01
  that
• 38:01
  I
• 38:01
  could
• 38:02
  get
• 38:02
  added
• 38:02
  to
• 38:03
  this
• 38:03
  list?
• 38:03
  Providing
• 38:04
  information,
• 38:04
  providing
• 38:05
  a
• 38:05
  quote,
• 38:05
  but
• 38:06
  you
• 38:06
  also
• 38:06
  want
• 38:06
  to
• 38:07
  look
• 38:07
  at
• 38:07
  the
• 38:07
  topics.
• 38:08
  So
• 38:08
  for
• 38:08
  example,
• 38:09
  especially
• 38:09
  in
• 38:09
  the
• 38:09
  wedding
• 38:10
  sector,
• 38:10
  we'll
• 38:10
  see
• 38:10
  lots
• 38:11
  of
• 38:11
  things
• 38:11
  that
• 38:11
  might
• 38:11
  be
• 38:12
  best
• 38:13
  of,
• 38:14
  you
• 38:14
  know,
• 38:14
  best
• 38:14
  makeup
• 38:15
  artists
• 38:15
  in
• 38:15
  2025,
• 38:16
  2025
• 38:17
  lists.
• 38:18
  Well,
• 38:18
  it's
• 38:18
  2026
• 38:19
  now,
• 38:19
  right?
• 38:20
  So
• 38:20
  we
• 38:20
  know
• 38:21
  that
• 38:21
  AI
• 38:21
  is
• 38:22
  going
• 38:22
  to
• 38:22
  update
• 38:22
  and
• 38:22
  then
• 38:23
  want
• 38:23
  to
• 38:23
  reference
• 38:23
  2026
• 38:24
  lists.
• 38:25
  It
• 38:25
  doesn't
• 38:25
  want
• 38:26
  all
• 38:26
  the
• 38:26
  old
• 38:26
  information
• 38:27
  from
• 38:27
  2025
• 38:28
  anymore.
• 38:28
  Neither
• 38:29
  do
• 38:29
  humans,
• 38:29
  neither
• 38:30
  does
• 38:30
  Google.
• 38:31
  Everyone
• 38:31
  stop
• 38:31
  searching
• 38:32
  for
• 38:32
  2025
• 38:32
  and
• 38:33
  now
• 38:33
  they're
• 38:33
  searching
• 38:33
  for
• 38:33
  2026,
• 38:34
  which
• 38:35
  is
• 38:35
  great
• 38:35
  because
• 38:35
  then
• 38:36
  you
• 38:36
  have
• 38:36
  the
• 38:36
  opportunity
• 38:36
  to
• 38:37
  go
• 38:37
  after
• 38:37
  similar
• 38:37
  topics
• 38:38
  that
• 38:39
  you
• 38:39
  know
• 38:39
  are
• 38:39
  likely
• 38:39
  to
• 38:40
  be
• 38:40
  published
• 38:40
  by
• 38:41
  editors,
• 38:41
  by
• 38:42
  bloggers,
• 38:42
  by
• 38:43
  whoever,
• 38:44
  online
• 38:45
  and
• 38:45
  try
• 38:45
  and
• 38:45
  get
• 38:45
  in
• 38:45
  some
• 38:46
  of
• 38:46
  those
• 38:46
  articles.
• 38:47
  Love
• 38:47
  it.
• 38:47
  Okay,
• 38:48
  so
• 38:48
  we've
• 38:48
  got
• 38:49
  our
• 38:49
  three
• 38:49
  P's,
• 38:49
  and
• 38:50
  I
• 38:50
  think
• 38:50
  that's
• 38:50
  incredibly
• 38:51
  helpful.
• 38:51
  I
• 38:51
  think
• 38:51
  for
• 38:52
  most
• 38:52
  people,
• 38:53
  that's
• 38:53
  going
• 38:54
  to
• 38:54
  give
• 38:54
  them
• 38:54
  something
• 38:54
  to
• 38:55
  work
• 38:55
  on,
• 38:55
  because
• 38:55
  like
• 38:56
  we
• 38:56
  said
• 38:56
  earlier,
• 38:56
  it's
• 38:56
  not
• 38:57
  a
• 38:57
  quick
• 38:57
  fix.
• 38:57
  This
• 38:57
  is
• 38:58
  a
• 38:58
  bigger
• 38:58
  process
• 38:59
  that
• 38:59
  we
• 38:59
  need
• 38:59
  to
• 39:00
  think
• 39:00
  about.
• 39:00
  And
• 39:01
  actually
• 39:01
  we've
• 39:01
  got
• 39:02
  to
• 39:02
  think
• 39:02
  about
• 39:02
  it
• 39:02
  in
• 39:02
  all
• 39:03
  those
• 39:03
  different
• 39:03
  areas.
• 39:03
  But
• 39:04
  there
• 39:04
  will
• 39:04
  be
• 39:04
  stuff
• 39:04
  in
• 39:04
  there
• 39:05
  for
• 39:05
  every
• 39:05
  single
• 39:05
  business
• 39:06
  to
• 39:06
  do.
• 39:07
  Now
• 39:07
  here's
• 39:08
  a
• 39:08
  question
• 39:08
  for
• 39:08
  you.
• 39:08
  I'm
• 39:08
  gonna,
• 39:09
  I'm
• 39:09
  gonna
• 39:09
  be
• 39:09
  honest
• 39:10
  with
• 39:10
  you,
• 39:10
  Charlie,
• 39:11
  because
• 39:11
  last
• 39:12
  year
• 39:12
  this
• 39:12
  was
• 39:12
  on
• 39:13
  my
• 39:13
  agenda.
• 39:13
  So
• 39:13
  obviously,
• 39:14
  as
• 39:14
  a
• 39:14
  marketeer,
• 39:15
  a
• 39:15
  bit
• 39:15
  like
• 39:15
  you,
• 39:15
  we're
• 39:16
  always
• 39:16
  trying
• 39:16
  to
• 39:16
  be
• 39:16
  ahead
• 39:16
  of
• 39:17
  everyone
• 39:17
  else
• 39:17
  in
• 39:17
  terms
• 39:18
  of
• 39:18
  thinking
• 39:19
  stuff,
• 39:19
  testing
• 39:19
  this
• 39:19
  stuff,
• 39:19
  looking
• 39:20
  at
• 39:20
  it.
• 39:20
  And
• 39:20
  one
• 39:21
  of
• 39:21
  my
• 39:21
  big
• 39:21
  tests
• 39:22
  last
• 39:22
  year
• 39:22
  was
• 39:22
  right
• 39:23
  when
• 39:23
  people
• 39:23
  search
• 39:23
  in
• 39:23
  AI
• 39:24
  search,
• 39:24
  I
• 39:24
  want
• 39:24
  my
• 39:25
  podcast
• 39:25
  to
• 39:25
  turn
• 39:25
  up.
• 39:26
  When
• 39:26
  they're
• 39:26
  asking
• 39:26
  for
• 39:26
  a
• 39:27
  wedding
• 39:27
  business
• 39:27
  podcast,
• 39:28
  I
• 39:28
  want
• 39:28
  my
• 39:28
  podcast
• 39:29
  to
• 39:29
  turn
• 39:29
  up.
• 39:30
  And
• 39:30
  so
• 39:30
  my
• 39:30
  focus
• 39:31
  last
• 39:31
  year
• 39:31
  was
• 39:31
  like,
• 39:32
  how,
• 39:32
  how
• 39:32
  do
• 39:33
  I
• 39:33
  make
• 39:33
  this
• 39:33
  happen?
• 39:34
  How
• 39:34
  can
• 39:34
  I
• 39:34
  do
• 39:35
  this?
• 39:35
  How
• 39:35
  can
• 39:35
  I
• 39:35
  get
• 39:35
  on
• 39:36
  list?
• 39:36
  And
• 39:37
  I
• 39:37
  did
• 39:37
  what
• 39:37
  you
• 39:37
  said,
• 39:38
  that
• 39:38
  people
• 39:38
  is
• 39:38
  a
• 39:38
  short
• 39:39
  term
• 39:39
  fix
• 39:39
  because
• 39:40
  it
• 39:40
  worked
• 39:40
  right
• 39:40
  now
• 39:41
  because
• 39:41
  there
• 39:41
  was
• 39:42
  no
• 39:42
  best
• 39:42
  business
• 39:43
  wedding
• 39:43
  business
• 39:43
  podcast
• 39:44
  list.
• 39:44
  So
• 39:44
  I
• 39:45
  just
• 39:45
  made
• 39:45
  one
• 39:45
  on
• 39:45
  my
• 39:46
  own
• 39:46
  website.
• 39:47
  Now,
• 39:48
  it
• 39:48
  did
• 39:48
  help
• 39:48
  that
• 39:49
  I
• 39:49
  won
• 39:49
  the
• 39:49
  award
• 39:49
  for
• 39:50
  best
• 39:50
  business
• 39:50
  podcast
• 39:51
  of
• 39:51
  the
• 39:51
  year
• 39:51
  because
• 39:51
  then
• 39:52
  that
• 39:52
  gave
• 39:52
  me
• 39:52
  the
• 39:52
  pr,
• 39:53
  which
• 39:53
  actually
• 39:53
  backed
• 39:54
  what
• 39:54
  I'd
• 39:54
  also
• 39:55
  said.
• 39:55
  Now,
• 39:56
  what's
• 39:56
  interesting,
• 39:57
  number
• 39:57
  one,
• 39:57
  I'd
• 39:58
  like
• 39:58
  to
• 39:58
  know,
• 39:58
  okay,
• 39:59
  am
• 39:59
  I
• 39:59
  going
• 39:59
  to
• 39:59
  get
• 40:00
  penalized
• 40:00
  for
• 40:00
  using
• 40:00
  that
• 40:01
  list?
• 40:01
  Or
• 40:01
  if
• 40:01
  no
• 40:01
  list
• 40:01
  exists,
• 40:02
  can
• 40:02
  we
• 40:03
  just
• 40:03
  have
• 40:03
  a
• 40:03
  list
• 40:03
  on
• 40:03
  our
• 40:03
  own
• 40:04
  website
• 40:04
  in
• 40:04
  the
• 40:04
  short
• 40:04
  term
• 40:05
  to
• 40:05
  give
• 40:05
  us
• 40:06
  that
• 40:06
  boost?
• 40:06
  So
• 40:06
  that's
• 40:07
  my
• 40:07
  first
• 40:07
  question.
• 40:08
  And
• 40:08
  then
• 40:08
  my
• 40:08
  second
• 40:09
  question.
• 40:09
  Well,
• 40:09
  actually,
• 40:09
  let's
• 40:09
  do
• 40:10
  the
• 40:10
  first
• 40:10
  one
• 40:10
  first
• 40:10
  and
• 40:10
  then
• 40:10
  I'll
• 40:11
  do
• 40:11
  the
• 40:11
  second
• 40:11
  question.
• 40:11
  So
• 40:12
  lists
• 40:12
  aren't
• 40:12
  inherently
• 40:13
  bad.
• 40:13
  I
• 40:14
  think
• 40:14
  what
• 40:14
  becomes
• 40:14
  bad
• 40:15
  is
• 40:15
  trying
• 40:15
  to
• 40:15
  create
• 40:16
  like
• 40:16
  hundreds
• 40:16
  of
• 40:17
  different
• 40:17
  lists
• 40:17
  on
• 40:18
  your
• 40:18
  website
• 40:18
  or
• 40:19
  wherever
• 40:19
  on
• 40:19
  the
• 40:20
  Internet.
• 40:20
  You're
• 40:20
  doing
• 40:20
  that
• 40:21
  to
• 40:21
  try
• 40:21
  and
• 40:21
  get
• 40:21
  in
• 40:22
  multiple
• 40:22
  things.
• 40:23
  But
• 40:23
  if
• 40:23
  you
• 40:23
  are
• 40:24
  a
• 40:24
  top
• 40:24
  wedding
• 40:25
  business
• 40:25
  podcast,
• 40:26
  which
• 40:26
  you
• 40:26
  are,
• 40:26
  for
• 40:26
  example,
• 40:27
  you
• 40:27
  want
• 40:28
  to
• 40:28
  be
• 40:28
  in
• 40:28
  those
• 40:28
  lists
• 40:29
  that
• 40:29
  should
• 40:30
  already
• 40:31
  have
• 40:31
  been
• 40:31
  in
• 40:32
  mind
• 40:32
  as
• 40:32
  your
• 40:32
  PR
• 40:32
  strategy
• 40:33
  in
• 40:33
  general.
• 40:33
  So
• 40:34
  anyone,
• 40:34
  even
• 40:35
  if
• 40:35
  it's
• 40:35
  not
• 40:35
  you,
• 40:36
  anyone
• 40:36
  writing
• 40:36
  a
• 40:37
  list
• 40:37
  of
• 40:37
  the
• 40:37
  best
• 40:38
  wedding
• 40:38
  business
• 40:38
  podcasts
• 40:39
  you
• 40:39
  want
• 40:39
  to
• 40:39
  Be
• 40:39
  in
• 40:40
  there,
• 40:40
  right,
• 40:40
  Becca?
• 40:41
  And
• 40:42
  it's
• 40:43
  not
• 40:43
  made
• 40:43
  up
• 40:43
  like
• 40:43
  you
• 40:44
  are
• 40:44
  one
• 40:44
  of
• 40:44
  the
• 40:44
  best
• 40:44
  wedding
• 40:45
  business
• 40:45
  podcasts.
• 40:46
  Winning
• 40:46
  an
• 40:46
  award
• 40:46
  is
• 40:47
  the
• 40:47
  perfect
• 40:47
  kind
• 40:47
  of
• 40:48
  accolade
• 40:48
  to
• 40:49
  also
• 40:49
  do
• 40:49
  well
• 40:49
  in
• 40:50
  those
• 40:50
  lists.
• 40:51
  So
• 40:51
  yes,
• 40:51
  you
• 40:51
  can
• 40:52
  absolutely
• 40:52
  publish
• 40:52
  a
• 40:53
  list.
• 40:53
  Don't
• 40:54
  start
• 40:54
  creating
• 40:55
  hundreds
• 40:56
  of
• 40:56
  different
• 40:56
  lists
• 40:57
  on
• 40:57
  your
• 40:57
  website
• 40:58
  and
• 40:58
  trying
• 40:58
  to
• 40:59
  spam
• 40:59
  into
• 40:59
  every
• 41:00
  best
• 41:00
  kind
• 41:00
  of
• 41:01
  category
• 41:01
  that
• 41:01
  you
• 41:01
  can
• 41:02
  actually
• 41:02
  focus
• 41:03
  on
• 41:03
  what
• 41:03
  you
• 41:03
  do
• 41:04
  and
• 41:04
  what
• 41:04
  you
• 41:04
  are
• 41:04
  best
• 41:04
  at.
• 41:05
  And
• 41:05
  then
• 41:05
  there's
• 41:05
  the
• 41:05
  other
• 41:06
  side,
• 41:06
  which
• 41:06
  is
• 41:06
  the
• 41:06
  PR
• 41:06
  side.
• 41:07
  You
• 41:07
  definitely
• 41:07
  want
• 41:07
  to
• 41:08
  go
• 41:08
  after
• 41:09
  getting
• 41:09
  yourself
• 41:10
  featured
• 41:10
  in
• 41:10
  lists
• 41:10
  of
• 41:10
  the
• 41:11
  best
• 41:11
  wedding
• 41:11
  podcasts.
• 41:12
  And
• 41:12
  sometimes
• 41:12
  that
• 41:13
  will
• 41:13
  happen
• 41:13
  naturally.
• 41:14
  Like
• 41:14
  people
• 41:14
  will
• 41:14
  have
• 41:15
  seen
• 41:15
  the
• 41:15
  award,
• 41:15
  they'll
• 41:16
  have
• 41:16
  heard
• 41:16
  about
• 41:16
  you,
• 41:16
  they
• 41:17
  might
• 41:17
  have
• 41:17
  seen
• 41:17
  you
• 41:17
  at
• 41:17
  an
• 41:17
  event.
• 41:18
  For
• 41:18
  example,
• 41:18
  I
• 41:19
  saw
• 41:19
  you
• 41:19
  at
• 41:19
  the
• 41:19
  UK
• 41:19
  Wedding
• 41:20
  conference.
• 41:20
  So
• 41:20
  they
• 41:21
  learn
• 41:21
  about
• 41:21
  you
• 41:21
  and
• 41:21
  then
• 41:21
  naturally
• 41:22
  that
• 41:22
  PR
• 41:23
  happens.
• 41:24
  That's
• 41:24
  ideal.
• 41:25
  We
• 41:25
  love
• 41:25
  that.
• 41:26
  But
• 41:26
  there
• 41:26
  is
• 41:26
  also
• 41:27
  the
• 41:27
  side
• 41:27
  of
• 41:27
  PR
• 41:28
  where
• 41:29
  journalists,
• 41:29
  for
• 41:29
  example,
• 41:30
  ask
• 41:30
  for
• 41:30
  comments
• 41:31
  from
• 41:31
  people
• 41:31
  in
• 41:32
  this
• 41:32
  sector
• 41:32
  and
• 41:33
  you
• 41:33
  become
• 41:33
  known
• 41:33
  as
• 41:33
  an
• 41:34
  expert
• 41:34
  in
• 41:34
  the
• 41:34
  sector
• 41:35
  because
• 41:35
  you
• 41:35
  give
• 41:35
  comments
• 41:36
  to
• 41:36
  the
• 41:36
  journalists.
• 41:36
  There's
• 41:37
  a
• 41:37
  great
• 41:37
  platform
• 41:37
  called
• 41:38
  Quoted.
• 41:38
  I'm
• 41:38
  not
• 41:39
  affiliated
• 41:39
  in
• 41:39
  any
• 41:39
  way.
• 41:40
  That's
• 41:41
  Q
• 41:41
  W
• 41:42
  O
• 41:42
  T
• 41:43
  E
• 41:43
  D.
• 41:43
  They
• 41:44
  like
• 41:44
  to
• 41:44
  make
• 41:44
  it
• 41:44
  really
• 41:44
  complicated
• 41:45
  to
• 41:45
  spell.
• 41:45
  So
• 41:45
  it's
• 41:45
  hard
• 41:46
  to
• 41:46
  find
• 41:46
  for
• 41:46
  your
• 41:46
  pr.
• 41:47
  But
• 41:47
  journalists
• 41:48
  there,
• 41:48
  they
• 41:49
  put
• 41:49
  out
• 41:49
  requests,
• 41:50
  for
• 41:50
  example.
• 41:50
  Also
• 41:51
  putting
• 41:52
  yourself
• 41:52
  forward
• 41:52
  to
• 41:52
  go
• 41:52
  in
• 41:53
  articles
• 41:53
  where
• 41:53
  you
• 41:53
  know
• 41:54
  that
• 41:54
  those
• 41:54
  kinds
• 41:55
  of
• 41:55
  magazines
• 41:55
  do
• 41:56
  best
• 41:56
  wedding
• 41:57
  business
• 41:57
  podcast
• 41:58
  roundups.
• 41:58
  All
• 41:59
  of
• 41:59
  that
• 41:59
  stuff
• 41:59
  is
• 42:00
  great
• 42:00
  PR
• 42:01
  and
• 42:01
  you
• 42:01
  should
• 42:01
  absolutely
• 42:02
  do
• 42:02
  it.
• 42:02
  The
• 42:02
  thing
• 42:02
  you
• 42:03
  want
• 42:03
  to
• 42:03
  avoid
• 42:03
  is
• 42:03
  creating
• 42:04
  hundreds
• 42:05
  of
• 42:05
  spammy
• 42:05
  articles
• 42:06
  to
• 42:06
  try
• 42:06
  and
• 42:07
  manipulate
• 42:08
  AI's
• 42:08
  best
• 42:09
  of
• 42:09
  lists.
• 42:10
  That
• 42:10
  is
• 42:10
  probably
• 42:10
  what
• 42:11
  long
• 42:11
  term
• 42:11
  will
• 42:11
  be
• 42:11
  penalized.
• 42:12
  But
• 42:12
  listicles
• 42:13
  have
• 42:13
  existed
• 42:15
  for
• 42:15
  years.
• 42:15
  We've
• 42:16
  always
• 42:16
  had
• 42:16
  best
• 42:16
  of
• 42:17
  posts
• 42:17
  and
• 42:17
  articles,
• 42:18
  so
• 42:18
  absolutely
• 42:18
  publish
• 42:19
  those.
• 42:19
  Okay.
• 42:20
  And
• 42:20
  ultimately
• 42:21
  you
• 42:21
  do
• 42:21
  have
• 42:21
  to
• 42:21
  share
• 42:21
  your
• 42:22
  competitors,
• 42:22
  right?
• 42:22
  And
• 42:23
  that
• 42:23
  so
• 42:23
  you
• 42:24
  are
• 42:24
  being
• 42:24
  helpful
• 42:24
  to
• 42:24
  AI
• 42:25
  because
• 42:25
  actually
• 42:26
  I
• 42:26
  think
• 42:26
  my
• 42:26
  list
• 42:26
  of
• 42:26
  that
• 42:27
  I've
• 42:27
  compiled
• 42:27
  is
• 42:27
  quite
• 42:28
  good
• 42:28
  because
• 42:28
  all
• 42:28
  the
• 42:28
  other
• 42:29
  people
• 42:29
  I
• 42:29
  put
• 42:29
  on
• 42:29
  the
• 42:29
  list
• 42:30
  I
• 42:30
  rate
• 42:30
  as
• 42:30
  well.
• 42:31
  The
• 42:31
  other
• 42:31
  thing
• 42:31
  I
• 42:32
  would
• 42:32
  say
• 42:32
  is
• 42:32
  do
• 42:32
  put
• 42:32
  yourself
• 42:33
  at
• 42:33
  the
• 42:33
  top
• 42:34
  though.
• 42:34
  Don't
• 42:34
  put
• 42:35
  your
• 42:35
  competitor
• 42:35
  first
• 42:36
  on
• 42:36
  the
• 42:36
  list.
• 42:36
  And
• 42:36
  you
• 42:37
  do
• 42:37
  have
• 42:37
  to
• 42:37
  be
• 42:37
  okay
• 42:37
  with
• 42:38
  having
• 42:38
  a
• 42:38
  list
• 42:38
  of
• 42:38
  other
• 42:39
  competitors
• 42:39
  on
• 42:39
  your
• 42:40
  own
• 42:40
  website.
• 42:40
  So
• 42:41
  not
• 42:41
  everyone's
• 42:41
  going
• 42:41
  to
• 42:41
  feel
• 42:42
  comfortable
• 42:43
  doing
• 42:43
  that.
• 42:44
  The
• 42:44
  other
• 42:44
  option
• 42:46
  is
• 42:46
  to
• 42:46
  look
• 42:47
  at
• 42:47
  also
• 42:47
  publishing
• 42:48
  that
• 42:48
  somewhere
• 42:48
  else.
• 42:49
  So
• 42:49
  that
• 42:49
  could
• 42:49
  be
• 42:50
  you
• 42:50
  creating
• 42:51
  that
• 42:51
  article
• 42:51
  and
• 42:51
  then
• 42:51
  pitching
• 42:52
  it
• 42:52
  to
• 42:52
  someone
• 42:52
  else
• 42:53
  if
• 42:53
  you
• 42:53
  feel
• 42:53
  like
• 42:54
  it
• 42:54
  would
• 42:54
  be
• 42:54
  more
• 42:54
  relevant
• 42:55
  on
• 42:55
  a
• 42:55
  different
• 42:56
  website
• 42:57
  instead.
• 42:57
  That
• 42:58
  is
• 42:58
  very
• 42:58
  commonplace,
• 42:59
  very
• 42:59
  well
• 43:00
  practiced.
• 43:00
  Or
• 43:00
  if
• 43:00
  you
• 43:01
  have
• 43:01
  like
• 43:01
  a
• 43:01
  really
• 43:01
  strong
• 43:01
  LinkedIn
• 43:02
  profile.
• 43:02
  For
• 43:03
  example,
• 43:03
  you're
• 43:03
  building
• 43:03
  your
• 43:04
  LinkedIn,
• 43:04
  you
• 43:05
  could
• 43:05
  publish
• 43:05
  it
• 43:05
  on
• 43:05
  your
• 43:05
  LinkedIn
• 43:06
  as
• 43:06
  a
• 43:06
  personal
• 43:06
  post
• 43:07
  from
• 43:07
  you
• 43:07
  as
• 43:08
  well
• 43:08
  if
• 43:08
  you
• 43:08
  don't
• 43:09
  want
• 43:09
  to
• 43:09
  have
• 43:09
  it
• 43:09
  on
• 43:09
  your
• 43:09
  website.
• 43:10
  Okay,
• 43:10
  secondary
• 43:11
  question
• 43:11
  then
• 43:11
  because
• 43:11
  I
• 43:12
  think
• 43:12
  this
• 43:12
  is
• 43:12
  where
• 43:12
  a
• 43:12
  lot
• 43:12
  of
• 43:12
  people
• 43:13
  get
• 43:13
  unstuck.
• 43:14
  How
• 43:14
  do
• 43:14
  we
• 43:14
  know
• 43:14
  whether
• 43:15
  the
• 43:15
  work
• 43:15
  we're
• 43:15
  putting
• 43:15
  in
• 43:16
  is
• 43:16
  actually
• 43:17
  working?
• 43:17
  So
• 43:17
  I
• 43:17
  know
• 43:18
  last
• 43:18
  year
• 43:18
  that
• 43:18
  that
• 43:18
  was
• 43:19
  my
• 43:19
  goal.
• 43:19
  I
• 43:19
  can
• 43:20
  do
• 43:20
  an
• 43:20
  incognito
• 43:21
  search
• 43:21
  on
• 43:21
  Google
• 43:21
  because
• 43:22
  I
• 43:22
  understand
• 43:22
  that
• 43:22
  better
• 43:23
  and
• 43:23
  search
• 43:24
  what's
• 43:24
  the
• 43:24
  best
• 43:24
  business
• 43:25
  wedding
• 43:25
  business
• 43:26
  podcast
• 43:26
  and
• 43:26
  mine
• 43:27
  now
• 43:27
  comes
• 43:27
  up
• 43:27
  and
• 43:28
  guess
• 43:28
  where
• 43:28
  it
• 43:28
  quotes
• 43:28
  from
• 43:29
  my
• 43:29
  list.
• 43:30
  However,
• 43:31
  AI
• 43:32
  everyone
• 43:32
  gets
• 43:32
  different
• 43:33
  results
• 43:33
  so
• 43:33
  I
• 43:33
  can
• 43:34
  say
• 43:34
  to
• 43:34
  my
• 43:34
  members,
• 43:34
  everyone
• 43:35
  search
• 43:35
  this
• 43:35
  and
• 43:36
  everyone
• 43:36
  comes
• 43:36
  up
• 43:36
  with
• 43:36
  a
• 43:37
  different
• 43:37
  number
• 43:37
  one.
• 43:37
  So
• 43:38
  how
• 43:38
  do
• 43:38
  we
• 43:38
  actually
• 43:39
  know
• 43:39
  whether
• 43:40
  what
• 43:40
  the
• 43:40
  effort
• 43:40
  that
• 43:40
  we're
• 43:41
  putting
• 43:41
  up
• 43:41
  in
• 43:42
  to
• 43:42
  doing
• 43:43
  this
• 43:43
  work
• 43:43
  for
• 43:43
  AI
• 43:44
  is
• 43:44
  actually
• 43:44
  seeing
• 43:45
  any
• 43:45
  success
• 43:45
  if
• 43:45
  it's
• 43:46
  actually
• 43:46
  working?
• 43:46
  I
• 43:47
  love
• 43:47
  this
• 43:47
  question
• 43:47
  so
• 43:48
  much.
• 43:48
  Firstly,
• 43:49
  I
• 43:49
  hate
• 43:49
  to
• 43:49
  break
• 43:50
  it
• 43:50
  to
• 43:50
  everyone,
• 43:51
  but
• 43:51
  Google
• 43:52
  also
• 43:52
  personalizes
• 43:53
  some
• 43:53
  of
• 43:53
  the
• 43:53
  results,
• 43:53
  right?
• 43:54
  Especially
• 43:54
  if
• 43:55
  you're
• 43:55
  a
• 43:55
  location
• 43:55
  based
• 43:56
  business.
• 43:57
  One
• 43:57
  of
• 43:57
  the
• 43:57
  biggest
• 43:58
  differentiators
• 43:59
  Google
• 43:59
  does
• 43:59
  is
• 44:00
  decide
• 44:00
  your
• 44:00
  location
• 44:01
  and
• 44:01
  show
• 44:01
  you
• 44:02
  different
• 44:02
  information
• 44:02
  based
• 44:03
  on
• 44:03
  location.
• 44:03
  Probably
• 44:04
  doesn't
• 44:04
  really
• 44:04
  affect
• 44:04
  you,
• 44:05
  Becca,
• 44:05
  because
• 44:06
  you
• 44:06
  podcast
• 44:06
  across
• 44:07
  the
• 44:07
  whole
• 44:07
  of
• 44:07
  the
• 44:07
  uk.
• 44:08
  Anyone
• 44:08
  who's
• 44:09
  running
• 44:09
  a
• 44:09
  wedding
• 44:09
  venue
• 44:10
  or
• 44:10
  is
• 44:10
  a
• 44:10
  DJ
• 44:11
  or
• 44:11
  is
• 44:11
  a
• 44:11
  makeup
• 44:11
  artist,
• 44:12
  focus
• 44:12
  on
• 44:13
  a
• 44:13
  very
• 44:13
  specific
• 44:13
  locality.
• 44:14
  Even
• 44:14
  if
• 44:14
  that's
• 44:15
  the
• 44:15
  Southeast
• 44:16
  Google's
• 44:16
  already
• 44:17
  personalizing
• 44:17
  against
• 44:18
  you
• 44:19
  for,
• 44:19
  that's
• 44:19
  kind
• 44:20
  of
• 44:20
  fine
• 44:20
  because
• 44:20
  we
• 44:20
  don't
• 44:21
  want
• 44:21
  to
• 44:21
  be
• 44:21
  in
• 44:21
  the
• 44:21
  wrong
• 44:21
  areas,
• 44:22
  right?
• 44:22
  We
• 44:22
  want
• 44:22
  to
• 44:22
  do
• 44:22
  business
• 44:23
  in
• 44:23
  the
• 44:23
  areas
• 44:23
  that
• 44:23
  we
• 44:24
  can
• 44:24
  actually
• 44:24
  serve.
• 44:25
  So
• 44:25
  okay,
• 44:26
  not
• 44:26
  the
• 44:26
  end
• 44:26
  of
• 44:26
  the
• 44:26
  world,
• 44:27
  but
• 44:27
  it
• 44:27
  does
• 44:27
  also.
• 44:27
  It
• 44:28
  is
• 44:28
  also
• 44:28
  starting
• 44:28
  to
• 44:29
  personalize
• 44:29
  based
• 44:29
  on
• 44:30
  preferences.
• 44:31
  They
• 44:31
  now
• 44:32
  have
• 44:32
  AI
• 44:32
  mode,
• 44:32
  which
• 44:33
  is
• 44:33
  another
• 44:34
  version
• 44:34
  of
• 44:35
  the
• 44:35
  browser.
• 44:36
  So
• 44:36
  it's
• 44:36
  a
• 44:37
  fully
• 44:37
  AI
• 44:38
  experience.
• 44:38
  If
• 44:39
  you
• 44:39
  look
• 44:39
  at
• 44:39
  the
• 44:39
  top
• 44:40
  of
• 44:40
  your
• 44:40
  Google
• 44:41
  browser,
• 44:41
  where
• 44:41
  you
• 44:42
  see
• 44:42
  news,
• 44:42
  images,
• 44:43
  shopping,
• 44:43
  you'll
• 44:44
  see
• 44:44
  AI
• 44:44
  mode
• 44:45
  as
• 44:45
  well.
• 44:46
  That
• 44:46
  is
• 44:46
  also
• 44:46
  personalizing.
• 44:47
  The
• 44:48
  more
• 44:48
  and
• 44:48
  more
• 44:48
  it
• 44:48
  knows
• 44:48
  about
• 44:49
  you
• 44:49
  long
• 44:50
  term
• 44:50
  their
• 44:50
  expectation
• 44:51
  is
• 44:51
  that
• 44:51
  will
• 44:51
  be
• 44:51
  personalized
• 44:52
  even
• 44:52
  more.
• 44:52
  Even
• 44:53
  based
• 44:53
  on
• 44:53
  your
• 44:53
  where
• 44:54
  you've
• 44:54
  been,
• 44:55
  where
• 44:55
  you
• 44:56
  walk
• 44:56
  to
• 44:56
  on
• 44:56
  Google
• 44:56
  Maps,
• 44:57
  what
• 44:57
  you
• 44:57
  bought,
• 44:58
  what
• 44:58
  it
• 44:58
  sees
• 44:58
  from
• 44:58
  your
• 44:59
  Gmail,
• 44:59
  all
• 45:00
  sorts
• 45:00
  of
• 45:00
  things.
• 45:00
  Personalization
• 45:01
  is
• 45:01
  going
• 45:01
  to
• 45:01
  be
• 45:01
  big
• 45:01
  for
• 45:02
  Google
• 45:02
  and
• 45:02
  AI.
• 45:03
  Getting
• 45:03
  to
• 45:03
  your
• 45:03
  actual
• 45:04
  question
• 45:04
  though,
• 45:05
  which
• 45:05
  was
• 45:06
  okay,
• 45:06
  we
• 45:06
  know
• 45:06
  ChatGPT
• 45:07
  and
• 45:07
  other
• 45:08
  AI
• 45:08
  results
• 45:08
  are
• 45:08
  really
• 45:09
  personalized
• 45:09
  per
• 45:10
  person
• 45:10
  and
• 45:10
  we
• 45:10
  know
• 45:11
  that
• 45:11
  we
• 45:11
  want
• 45:11
  to
• 45:11
  go
• 45:11
  after
• 45:11
  our
• 45:12
  target
• 45:12
  customers
• 45:12
  so
• 45:13
  that's
• 45:13
  fine,
• 45:13
  but
• 45:13
  how
• 45:14
  do
• 45:14
  we
• 45:14
  know
• 45:14
  we're
• 45:14
  showing
• 45:14
  up
• 45:14
  and
• 45:15
  how
• 45:15
  do
• 45:15
  we
• 45:15
  know
• 45:15
  if
• 45:15
  there's
• 45:15
  any
• 45:16
  impact
• 45:16
  of
• 45:16
  this?
• 45:17
  Firstly,
• 45:18
  Google
• 45:18
  Analytics,
• 45:19
  you
• 45:19
  can
• 45:20
  split
• 45:20
  out
• 45:20
  in
• 45:20
  your
• 45:21
  Google
• 45:21
  Analytics
• 45:22
  to
• 45:22
  see
• 45:22
  traffic
• 45:23
  and
• 45:24
  conversions.
• 45:25
  So
• 45:26
  form
• 45:26
  fills
• 45:26
  or
• 45:27
  phone
• 45:27
  calls,
• 45:27
  for
• 45:27
  example,
• 45:28
  from
• 45:28
  your
• 45:29
  website
• 45:29
  that
• 45:30
  came
• 45:30
  from
• 45:30
  AI.
• 45:31
  And
• 45:32
  you
• 45:32
  do
• 45:32
  that.
• 45:32
  Unfortunately,
• 45:33
  you
• 45:33
  have
• 45:33
  to
• 45:33
  do
• 45:33
  it
• 45:34
  yourself
• 45:35
  because
• 45:35
  Google
• 45:36
  doesn't
• 45:36
  want
• 45:36
  to
• 45:36
  give
• 45:36
  you
• 45:36
  all
• 45:36
  that
• 45:36
  information
• 45:37
  naturally.
• 45:38
  But
• 45:38
  you
• 45:38
  can
• 45:38
  create
• 45:39
  a
• 45:39
  custom
• 45:39
  channel
• 45:40
  group
• 45:40
  to
• 45:41
  do
• 45:41
  that
• 45:41
  and
• 45:41
  then
• 45:42
  you
• 45:42
  can
• 45:42
  use
• 45:42
  the
• 45:43
  URLs
• 45:43
  for
• 45:43
  ChatGPT
• 45:44
  Gemini
• 45:45
  Perplexity
• 45:46
  to
• 45:46
  split
• 45:47
  out
• 45:47
  that
• 45:47
  traffic.
• 45:48
  So
• 45:48
  then
• 45:48
  you
• 45:48
  can
• 45:49
  see,
• 45:49
  okay,
• 45:50
  you
• 45:50
  know,
• 45:50
  5%
• 45:50
  of
• 45:51
  my
• 45:51
  traffic
• 45:51
  actually
• 45:51
  came
• 45:52
  from
• 45:52
  AI
• 45:52
  or
• 45:53
  oh,
• 45:53
  actually
• 45:54
  I'm
• 45:54
  getting
• 45:54
  quite
• 45:55
  a
• 45:55
  lot
• 45:55
  of
• 45:55
  conversions
• 45:56
  fair.
• 45:56
  From
• 45:57
  AI
• 45:57
  platforms.
• 45:59
  That
• 45:59
  will
• 45:59
  show
• 45:59
  you
• 46:00
  a
• 46:00
  decent
• 46:01
  chunk.
• 46:01
  Not
• 46:02
  everything,
• 46:02
  as
• 46:03
  you
• 46:03
  gave
• 46:03
  in
• 46:03
  your
• 46:04
  example
• 46:04
  of
• 46:04
  how
• 46:04
  you
• 46:04
  search
• 46:05
  earlier,
• 46:05
  Becca,
• 46:06
  not
• 46:06
  everything
• 46:07
  has
• 46:07
  a
• 46:07
  click
• 46:08
  directly
• 46:08
  from
• 46:09
  AI.
• 46:09
  Some
• 46:09
  people
• 46:10
  will
• 46:10
  just
• 46:10
  copy
• 46:10
  and
• 46:10
  paste,
• 46:11
  go
• 46:11
  into
• 46:11
  Google
• 46:11
  and
• 46:11
  search.
• 46:12
  The
• 46:12
  business
• 46:13
  that
• 46:14
  there's
• 46:14
  not
• 46:14
  so
• 46:15
  easy
• 46:15
  to
• 46:15
  track,
• 46:15
  unfortunately.
• 46:17
  So
• 46:17
  that's
• 46:17
  great
• 46:17
  because
• 46:17
  what
• 46:18
  we
• 46:18
  ultimately
• 46:18
  care
• 46:18
  about
• 46:19
  is
• 46:19
  how
• 46:19
  many
• 46:19
  leads
• 46:19
  are
• 46:20
  coming
• 46:20
  through
• 46:20
  our
• 46:20
  website
• 46:20
  and
• 46:20
  are
• 46:21
  those
• 46:21
  leads
• 46:22
  actually
• 46:22
  good?
• 46:22
  So
• 46:22
  we
• 46:23
  can
• 46:23
  see
• 46:23
  how
• 46:23
  many
• 46:23
  of
• 46:23
  those
• 46:23
  are
• 46:24
  coming
• 46:24
  from
• 46:24
  AI
• 46:24
  just
• 46:24
  with
• 46:25
  our
• 46:25
  Google
• 46:25
  Analytics.
• 46:26
  If
• 46:26
  you
• 46:26
  use
• 46:27
  Looker
• 46:27
  Studio
• 46:27
  reports,
• 46:28
  even
• 46:28
  easier.
• 46:29
  You
• 46:29
  can
• 46:29
  also
• 46:30
  segment
• 46:30
  that
• 46:30
  in
• 46:31
  there
• 46:31
  if
• 46:31
  you're
• 46:31
  the
• 46:32
  kind
• 46:32
  of
• 46:32
  business
• 46:32
  that
• 46:32
  has
• 46:32
  that
• 46:33
  in
• 46:33
  your
• 46:33
  marketing.
• 46:34
  Same
• 46:34
  if
• 46:34
  you
• 46:34
  use
• 46:34
  Adobe
• 46:35
  analytics,
• 46:35
  which
• 46:35
  is
• 46:36
  a
• 46:36
  bit
• 46:36
  more
• 46:36
  advanced.
• 46:37
  Then
• 46:38
  are
• 46:39
  we
• 46:39
  showing
• 46:39
  up
• 46:39
  positions
• 46:40
  one,
• 46:40
  position
• 46:40
  two,
• 46:41
  position
• 46:41
  three
• 46:41
  when
• 46:42
  we're
• 46:42
  searching
• 46:42
  for,
• 46:43
  you
• 46:43
  know,
• 46:43
  best
• 46:43
  wedding
• 46:43
  venues
• 46:44
  in
• 46:44
  London,
• 46:45
  that's
• 46:45
  what
• 46:45
  we
• 46:45
  also
• 46:46
  want
• 46:46
  to
• 46:46
  know.
• 46:46
  There
• 46:47
  is
• 46:47
  a
• 46:48
  way
• 46:48
  to
• 46:48
  track
• 46:48
  this
• 46:48
  and
• 46:49
  there
• 46:49
  are
• 46:49
  lots
• 46:49
  of
• 46:50
  new
• 46:50
  tools
• 46:50
  that
• 46:51
  are
• 46:51
  exploding
• 46:51
  onto
• 46:52
  the
• 46:52
  scenes
• 46:52
  for
• 46:52
  tracking
• 46:53
  this.
• 46:54
  So
• 46:54
  with
• 46:54
  our
• 46:54
  traditional
• 46:55
  SEO,
• 46:55
  there
• 46:56
  are
• 46:56
  tools
• 46:56
  like
• 46:57
  SEMrush
• 46:58
  and
• 46:58
  SE
• 46:58
  ranking
• 46:59
  which
• 46:59
  show
• 46:59
  you
• 47:00
  if
• 47:00
  your
• 47:00
  positions
• 47:01
  1,
• 47:01
  2,
• 47:01
  3,
• 47:02
  4,
• 47:02
  5,
• 47:03
  whatever.
• 47:03
  On
• 47:03
  Google
• 47:04
  for
• 47:05
  AI,
• 47:05
  there's
• 47:05
  different
• 47:05
  platforms
• 47:06
  that
• 47:06
  do
• 47:06
  this.
• 47:07
  There's
• 47:07
  one
• 47:07
  called
• 47:08
  profound,
• 47:08
  which
• 47:08
  is
• 47:09
  tribrofound.com.
• 47:10
  there's
• 47:10
  one
• 47:11
  called
• 47:11
  Peak
• 47:12
  AI
• 47:12
  P
• 47:13
  E
• 47:13
  E
• 47:13
  C
• 47:14
  A
• 47:14
  I.
• 47:15
  There
• 47:15
  is
• 47:15
  one
• 47:16
  called
• 47:16
  Scrunch
• 47:16
  AI.
• 47:17
  There's
• 47:17
  one
• 47:18
  called
• 47:18
  Clear
• 47:18
  Scope.
• 47:19
  All
• 47:19
  of
• 47:19
  these
• 47:20
  tools
• 47:20
  essentially
• 47:20
  do
• 47:20
  a
• 47:21
  very
• 47:21
  similar
• 47:21
  thing
• 47:21
  and
• 47:22
  they
• 47:22
  show
• 47:22
  you
• 47:23
  for
• 47:23
  the
• 47:24
  words
• 47:24
  that
• 47:24
  you're
• 47:24
  tracking,
• 47:25
  the
• 47:25
  prompts,
• 47:25
  the
• 47:25
  queries.
• 47:26
  So
• 47:27
  Best
• 47:27
  Wedding
• 47:27
  Business
• 47:28
  podcast,
• 47:28
  in
• 47:28
  your
• 47:28
  example,
• 47:29
  Becca,
• 47:29
  they
• 47:30
  show
• 47:30
  you
• 47:30
  where
• 47:30
  you're
• 47:30
  showing
• 47:31
  up
• 47:31
  because
• 47:31
  they
• 47:32
  run
• 47:32
  that
• 47:32
  search
• 47:33
  multiple
• 47:34
  times
• 47:34
  every
• 47:35
  day
• 47:35
  to
• 47:36
  then
• 47:36
  get
• 47:36
  a
• 47:36
  position
• 47:37
  to
• 47:37
  understand
• 47:38
  how
• 47:38
  visible
• 47:38
  you
• 47:38
  actually
• 47:39
  are
• 47:39
  in
• 47:39
  AI.
• 47:40
  So
• 47:40
  there
• 47:40
  is
• 47:40
  a
• 47:41
  way
• 47:41
  to
• 47:41
  track
• 47:41
  your
• 47:42
  AI
• 47:42
  visibility
• 47:43
  as
• 47:43
  well.
• 47:43
  Exciting.
• 47:44
  Okay,
• 47:45
  the
• 47:45
  geek
• 47:45
  in
• 47:45
  me,
• 47:45
  some
• 47:45
  people.
• 47:46
  We've
• 47:46
  lost
• 47:46
  some
• 47:46
  people
• 47:47
  now,
• 47:47
  right?
• 47:49
  But
• 47:49
  for
• 47:49
  me,
• 47:49
  I'M
• 47:50
  like,
• 47:50
  okay,
• 47:50
  I
• 47:50
  need
• 47:50
  to
• 47:51
  go
• 47:51
  and
• 47:51
  find
• 47:51
  these
• 47:51
  tools.
• 47:52
  And
• 47:52
  I
• 47:52
  think
• 47:52
  it's
• 47:53
  incredibly
• 47:53
  interesting.
• 47:54
  I
• 47:54
  know
• 47:54
  you
• 47:54
  have
• 47:54
  a
• 47:55
  lot
• 47:55
  of
• 47:55
  resources
• 47:56
  yourselves
• 47:56
  with
• 47:56
  your
• 47:57
  YouTube,
• 47:57
  your
• 47:57
  podcasts.
• 47:58
  Do
• 47:58
  you
• 47:58
  have
• 47:59
  any
• 47:59
  kind
• 48:00
  of
• 48:00
  tutorial
• 48:01
  videos?
• 48:01
  If
• 48:01
  I
• 48:01
  wanted
• 48:01
  to
• 48:02
  know
• 48:02
  how
• 48:02
  to
• 48:02
  set
• 48:02
  up
• 48:02
  a
• 48:02
  custom
• 48:03
  channel
• 48:03
  group,
• 48:03
  for
• 48:04
  example,
• 48:05
  like,
• 48:05
  can
• 48:05
  I
• 48:05
  go
• 48:06
  find
• 48:06
  a
• 48:06
  video
• 48:06
  about
• 48:07
  that
• 48:07
  on
• 48:07
  YouTube,
• 48:08
  either
• 48:08
  from
• 48:08
  you
• 48:08
  or
• 48:08
  someone
• 48:09
  else?
• 48:09
  Oh,
• 48:10
  you'll
• 48:10
  absolutely
• 48:10
  be
• 48:10
  able
• 48:10
  to
• 48:11
  find
• 48:11
  that.
• 48:11
  Yeah.
• 48:11
  And
• 48:11
  on
• 48:12
  our
• 48:12
  YouTube
• 48:12
  channel,
• 48:12
  we
• 48:13
  publish
• 48:13
  all
• 48:13
  sorts
• 48:13
  of
• 48:14
  videos
• 48:14
  around
• 48:14
  how
• 48:14
  to
• 48:15
  actually
• 48:15
  track
• 48:15
  how
• 48:16
  well
• 48:16
  you're
• 48:16
  doing
• 48:16
  in
• 48:16
  ChatGPT,
• 48:17
  how
• 48:18
  to
• 48:18
  set
• 48:18
  up
• 48:18
  these
• 48:19
  tools
• 48:19
  so
• 48:19
  that
• 48:19
  you
• 48:20
  actually
• 48:20
  have
• 48:20
  tracking
• 48:20
  that's
• 48:21
  useful
• 48:21
  to
• 48:21
  you,
• 48:22
  and
• 48:22
  how
• 48:22
  to
• 48:23
  know
• 48:23
  what
• 48:23
  AI
• 48:23
  is
• 48:24
  driving
• 48:24
  for
• 48:24
  your
• 48:24
  business
• 48:24
  in
• 48:25
  terms
• 48:25
  of.
• 48:25
  Of
• 48:26
  conversions,
• 48:26
  traffic,
• 48:27
  and
• 48:27
  ultimately
• 48:28
  revenue.
• 48:29
  Amazing,
• 48:29
  right?
• 48:29
  I
• 48:29
  will
• 48:30
  make
• 48:30
  sure
• 48:30
  that
• 48:30
  we
• 48:30
  link
• 48:31
  to
• 48:31
  your
• 48:31
  YouTube
• 48:31
  channel
• 48:32
  in
• 48:32
  the
• 48:32
  show
• 48:32
  notes
• 48:33
  so
• 48:33
  that
• 48:33
  people
• 48:33
  can
• 48:33
  go
• 48:33
  and
• 48:34
  check
• 48:34
  out.
• 48:34
  Because
• 48:34
  I
• 48:34
  was
• 48:34
  watching
• 48:35
  a
• 48:35
  few
• 48:35
  of
• 48:35
  the
• 48:35
  videos
• 48:35
  yesterday
• 48:36
  and
• 48:36
  I
• 48:36
  mean,
• 48:36
  there's
• 48:37
  huge
• 48:37
  scope,
• 48:38
  there's
• 48:38
  loads
• 48:38
  of
• 48:38
  videos.
• 48:38
  Not
• 48:38
  all
• 48:39
  of
• 48:39
  them
• 48:39
  will
• 48:39
  be
• 48:39
  relevant
• 48:39
  to
• 48:40
  everyone,
• 48:40
  but
• 48:40
  it's
• 48:41
  worth
• 48:41
  going
• 48:41
  and
• 48:41
  having
• 48:41
  a
• 48:42
  look
• 48:42
  because
• 48:42
  there's
• 48:42
  a
• 48:42
  great
• 48:42
  resource
• 48:43
  there.
• 48:44
  Charlie,
• 48:44
  I
• 48:44
  could
• 48:44
  talk
• 48:45
  to
• 48:45
  you
• 48:45
  all
• 48:45
  day.
• 48:45
  I've
• 48:45
  got
• 48:46
  far
• 48:46
  more
• 48:46
  questions
• 48:47
  than
• 48:47
  we
• 48:47
  possibly
• 48:47
  have
• 48:47
  time
• 48:48
  for,
• 48:48
  so
• 48:48
  maybe
• 48:48
  I'll
• 48:48
  have
• 48:48
  to
• 48:49
  get
• 48:49
  you
• 48:49
  to
• 48:49
  come
• 48:49
  back
• 48:50
  for
• 48:50
  another
• 48:50
  episode
• 48:51
  towards
• 48:51
  the
• 48:52
  end
• 48:52
  of
• 48:52
  the
• 48:52
  year
• 48:52
  when
• 48:52
  we
• 48:53
  know
• 48:53
  that
• 48:53
  the
• 48:53
  AI
• 48:53
  algorithm
• 48:54
  will
• 48:54
  have
• 48:54
  changed
• 48:55
  again.
• 48:55
  But
• 48:56
  in
• 48:56
  the
• 48:56
  meantime,
• 48:57
  if
• 48:57
  someone
• 48:58
  has
• 48:58
  to
• 48:58
  do
• 48:58
  one
• 48:58
  thing,
• 48:59
  they
• 48:59
  can
• 48:59
  only
• 48:59
  do
• 48:59
  one
• 49:00
  thing
• 49:00
  today
• 49:01
  to
• 49:01
  help
• 49:01
  with
• 49:02
  their
• 49:02
  search.
• 49:02
  In
• 49:03
  AI
• 49:03
  in
• 49:03
  their
• 49:03
  wedding
• 49:04
  business,
• 49:04
  what's
• 49:04
  the
• 49:04
  one
• 49:05
  thing
• 49:05
  you
• 49:05
  would
• 49:05
  say
• 49:06
  do
• 49:06
  this
• 49:06
  today?
• 49:07
  The
• 49:07
  one
• 49:07
  thing
• 49:07
  I
• 49:08
  would
• 49:08
  do
• 49:08
  is
• 49:09
  make
• 49:09
  sure
• 49:10
  your
• 49:10
  website
• 49:10
  is
• 49:11
  extremely
• 49:11
  clear
• 49:12
  about
• 49:13
  who
• 49:13
  your
• 49:13
  business
• 49:13
  is
• 49:14
  and
• 49:14
  what
• 49:14
  it
• 49:14
  does
• 49:14
  and
• 49:15
  who
• 49:15
  it's
• 49:15
  for.
• 49:16
  Make
• 49:16
  your
• 49:16
  positioning
• 49:17
  statement
• 49:17
  of
• 49:18
  your
• 49:18
  business
• 49:18
  really
• 49:18
  clear
• 49:19
  and
• 49:20
  make
• 49:20
  sure
• 49:20
  it's
• 49:20
  in
• 49:20
  the
• 49:21
  title
• 49:21
  on
• 49:22
  your
• 49:22
  homepage.
• 49:23
  Saying
• 49:23
  what
• 49:23
  you
• 49:23
  do.
• 49:24
  Don't
• 49:24
  try
• 49:24
  and
• 49:24
  be
• 49:24
  clever.
• 49:25
  Literally
• 49:26
  say
• 49:26
  what
• 49:26
  it
• 49:26
  is
• 49:27
  that
• 49:27
  you
• 49:27
  do
• 49:27
  and
• 49:28
  use
• 49:28
  it
• 49:28
  everywhere
• 49:28
  else
• 49:29
  as
• 49:29
  well.
• 49:29
  Instagram,
• 49:30
  TikTok,
• 49:31
  everywhere.
• 49:31
  Yeah,
• 49:32
  yeah.
• 49:32
  Make
• 49:33
  sure
• 49:33
  you're
• 49:33
  really
• 49:33
  happy
• 49:33
  with
• 49:34
  the
• 49:34
  way
• 49:34
  the,
• 49:34
  like
• 49:35
  the
• 49:35
  one
• 49:35
  sentence
• 49:36
  description
• 49:36
  of
• 49:36
  what
• 49:36
  you
• 49:37
  do.
• 49:37
  Make
• 49:37
  sure
• 49:37
  you're
• 49:38
  happy
• 49:38
  with
• 49:38
  it
• 49:38
  and
• 49:38
  you
• 49:38
  love
• 49:39
  it
• 49:39
  and
• 49:39
  then
• 49:39
  use
• 49:39
  it
• 49:39
  everywhere.
• 49:40
  Love
• 49:40
  it,
• 49:41
  love
• 49:41
  it,
• 49:41
  love
• 49:41
  it.
• 49:41
  Okay,
• 49:42
  everyone's
• 49:42
  got
• 49:42
  some
• 49:43
  homework
• 49:43
  now.
• 49:43
  For
• 49:44
  some
• 49:44
  of
• 49:44
  you,
• 49:44
  the
• 49:44
  geekier
• 49:45
  ones
• 49:45
  like
• 49:45
  me,
• 49:45
  that
• 49:45
  want
• 49:46
  to
• 49:46
  go
• 49:46
  into
• 49:46
  the
• 49:46
  data,
• 49:47
  you've
• 49:47
  got
• 49:47
  some
• 49:47
  more
• 49:47
  advanced
• 49:48
  homework
• 49:48
  for
• 49:48
  everyone
• 49:48
  else.
• 49:49
  Even
• 49:49
  if
• 49:49
  you
• 49:49
  do
• 49:49
  just
• 49:49
  one
• 49:50
  thing,
• 49:50
  get
• 49:51
  that
• 49:51
  positioning
• 49:51
  statement
• 49:51
  right,
• 49:52
  that's
• 49:52
  helpful
• 49:52
  in
• 49:52
  your
• 49:52
  marketing
• 49:53
  anywhere,
• 49:54
  because
• 49:54
  if
• 49:54
  you
• 49:54
  use
• 49:54
  it
• 49:54
  all
• 49:55
  the
• 49:55
  time
• 49:55
  people
• 49:55
  start
• 49:55
  to
• 49:56
  repeat
• 49:56
  it
• 49:56
  back
• 49:56
  to
• 49:56
  you
• 49:57
  and
• 49:57
  then
• 49:57
  they
• 49:57
  understand
• 49:57
  who
• 49:58
  you're
• 49:58
  for
• 49:58
  as
• 49:59
  well.
• 49:59
  Now,
• 50:00
  Charlie,
• 50:00
  I
• 50:00
  always
• 50:00
  have
• 50:00
  my
• 50:01
  podcast,
• 50:01
  every
• 50:01
  episode
• 50:02
  with
• 50:02
  the
• 50:02
  same
• 50:02
  question
• 50:03
  which
• 50:03
  I'm
• 50:03
  going
• 50:03
  to
• 50:03
  pose
• 50:03
  to
• 50:03
  you
• 50:04
  now,
• 50:04
  which
• 50:04
  is
• 50:04
  in
• 50:04
  business,
• 50:05
  what's
• 50:05
  one
• 50:05
  thing
• 50:06
  you
• 50:06
  wish
• 50:06
  you'd
• 50:06
  known
• 50:07
  sooner
• 50:07
  in
• 50:08
  business?
• 50:08
  One
• 50:08
  thing
• 50:08
  I
• 50:09
  wish
• 50:09
  I'd
• 50:09
  known
• 50:10
  sooner.
• 50:10
  I
• 50:11
  think
• 50:11
  the
• 50:11
  one
• 50:12
  thing
• 50:12
  that
• 50:12
  I
• 50:12
  wish
• 50:12
  I'd
• 50:13
  known
• 50:13
  sooner
• 50:14
  is
• 50:15
  that
• 50:15
  if
• 50:16
  you
• 50:16
  stay
• 50:16
  calm
• 50:17
  in
• 50:17
  moments
• 50:18
  of
• 50:18
  panic,
• 50:19
  stress,
• 50:20
  change,
• 50:21
  and
• 50:22
  you
• 50:22
  can
• 50:22
  think
• 50:22
  logically
• 50:23
  about
• 50:23
  them,
• 50:24
  that
• 50:24
  puts
• 50:24
  you
• 50:24
  so
• 50:25
  far
• 50:25
  ahead
• 50:26
  of
• 50:26
  competitors
• 50:27
  who
• 50:28
  are
• 50:28
  panicking
• 50:29
  when
• 50:29
  there
• 50:29
  are
• 50:29
  huge
• 50:30
  changes
• 50:30
  and
• 50:31
  shifts
• 50:31
  that
• 50:31
  happen.
• 50:32
  I
• 50:32
  think
• 50:33
  an
• 50:33
  AI
• 50:33
  search
• 50:34
  is
• 50:34
  the
• 50:34
  perfect
• 50:34
  example
• 50:35
  of
• 50:35
  it.
• 50:35
  Our
• 50:36
  initial
• 50:36
  reaction
• 50:36
  is
• 50:37
  like,
• 50:37
  everything's
• 50:38
  changing.
• 50:38
  What
• 50:39
  am
• 50:39
  I
• 50:39
  gonna
• 50:39
  do?
• 50:40
  This
• 50:40
  is.
• 50:40
  I
• 50:41
  don't
• 50:41
  know
• 50:41
  anything.
• 50:42
  I
• 50:42
  feel
• 50:43
  like
• 50:43
  an
• 50:43
  imposter.
• 50:44
  What
• 50:45
  if
• 50:45
  I
• 50:45
  don't
• 50:45
  have
• 50:45
  enough
• 50:45
  knowledge?
• 50:46
  This
• 50:46
  all
• 50:46
  seems
• 50:47
  very
• 50:47
  technical.
• 50:48
  Don't
• 50:48
  let
• 50:49
  your
• 50:49
  mind
• 50:49
  spiral
• 50:50
  there
• 50:50
  at
• 50:51
  all.
• 50:51
  Just
• 50:52
  think
• 50:52
  very
• 50:52
  logically.
• 50:53
  Stay
• 50:54
  calm.
• 50:55
  Where
• 50:55
  are
• 50:55
  my
• 50:55
  leads
• 50:56
  coming
• 50:56
  from?
• 50:56
  Where
• 50:57
  is
• 50:57
  my
• 50:57
  traffic
• 50:57
  coming
• 50:58
  from?
• 50:58
  Is
• 50:59
  that
• 50:59
  changing?
• 51:00
  How
• 51:00
  am
• 51:01
  I
• 51:01
  going
• 51:01
  to
• 51:01
  manage
• 51:01
  this
• 51:02
  and
• 51:02
  how
• 51:03
  am
• 51:03
  I
• 51:03
  going
• 51:03
  to
• 51:03
  do
• 51:03
  it
• 51:03
  before
• 51:04
  my
• 51:04
  competitors
• 51:05
  who
• 51:05
  are
• 51:05
  still
• 51:05
  panicking
• 51:06
  about
• 51:06
  it?
• 51:06
  And
• 51:07
  that's
• 51:07
  true
• 51:07
  of
• 51:07
  everything,
• 51:08
  not
• 51:08
  just
• 51:08
  this.
• 51:09
  If
• 51:09
  you
• 51:09
  can
• 51:09
  keep
• 51:10
  clear
• 51:10
  headed,
• 51:10
  then
• 51:11
  you
• 51:11
  already
• 51:12
  are
• 51:12
  on
• 51:12
  the
• 51:12
  front
• 51:13
  foot.
• 51:13
  So
• 51:14
  true.
• 51:14
  The
• 51:14
  people
• 51:14
  that
• 51:15
  get
• 51:15
  panicky
• 51:15
  and
• 51:15
  just
• 51:16
  moan
• 51:16
  about
• 51:16
  it
• 51:16
  to
• 51:16
  everyone
• 51:16
  else
• 51:17
  end
• 51:17
  up
• 51:17
  getting
• 51:17
  left
• 51:18
  behind.
• 51:18
  And
• 51:18
  the
• 51:18
  people
• 51:18
  that
• 51:19
  stay
• 51:19
  calm
• 51:19
  take
• 51:20
  action.
• 51:21
  Go
• 51:21
  ahead.
• 51:21
  Exactly.
• 51:22
  But
• 51:22
  we
• 51:22
  so
• 51:23
  easily
• 51:23
  fall
• 51:23
  into
• 51:23
  it.
• 51:24
  Charlie,
• 51:24
  this
• 51:24
  has
• 51:24
  been
• 51:24
  a
• 51:25
  fantastic
• 51:25
  conversation.
• 51:26
  Thank
• 51:26
  you
• 51:26
  for
• 51:26
  breaking
• 51:27
  this
• 51:27
  down
• 51:27
  for
• 51:27
  us
• 51:28
  in
• 51:28
  such
• 51:28
  a
• 51:28
  simple,
• 51:29
  easy
• 51:29
  to
• 51:29
  understand
• 51:29
  way.
• 51:30
  If
• 51:30
  people
• 51:30
  want
• 51:30
  to
• 51:30
  find
• 51:30
  out
• 51:31
  more
• 51:31
  about
• 51:31
  you,
• 51:31
  about
• 51:31
  Exposure
• 51:32
  Ninja,
• 51:32
  where's
• 51:33
  the
• 51:33
  best
• 51:33
  places
• 51:33
  for
• 51:33
  them
• 51:33
  to
• 51:33
  go?
• 51:34
  Best
• 51:34
  places
• 51:34
  to
• 51:34
  go
• 51:35
  is
• 51:35
  our
• 51:35
  YouTube
• 51:36
  channel.
• 51:36
  We
• 51:37
  have
• 51:37
  an
• 51:37
  absolutely
• 51:37
  huge
• 51:38
  fan
• 51:38
  base,
• 51:38
  over
• 51:39
  100k
• 51:39
  YouTube
• 51:40
  followers
• 51:40
  because
• 51:40
  we
• 51:40
  put
• 51:40
  out
• 51:41
  amazing
• 51:41
  videos
• 51:42
  and
• 51:42
  podcasts
• 51:43
  every
• 51:43
  week
• 51:43
  about
• 51:43
  SEO,
• 51:44
  marketing
• 51:44
  and
• 51:45
  AI
• 51:45
  search
• 51:45
  and
• 51:45
  try
• 51:45
  and
• 51:46
  break,
• 51:46
  break
• 51:46
  it
• 51:46
  down
• 51:46
  if
• 51:47
  you
• 51:47
  want
• 51:47
  to
• 51:47
  find
• 51:47
  me.
• 51:47
  Personally,
• 51:49
  I
• 51:49
  am
• 51:49
  very
• 51:49
  keen
• 51:50
  on
• 51:50
  LinkedIn
• 51:50
  so
• 51:50
  you
• 51:51
  can
• 51:51
  find
• 51:51
  me
• 51:51
  just
• 51:51
  by
• 51:51
  typing
• 51:52
  Charlie
• 51:52
  Marchant
• 51:53
  into
• 51:53
  LinkedIn
• 51:54
  and
• 51:54
  I'm
• 51:55
  more
• 51:55
  than
• 51:55
  happy
• 51:56
  to
• 51:56
  take
• 51:56
  questions.
• 51:57
  My
• 51:57
  favorite
• 51:57
  thing
• 51:58
  to
• 51:58
  do
• 51:58
  all
• 51:58
  day
• 51:58
  is
• 51:58
  talk
• 51:58
  about
• 51:59
  AI
• 51:59
  search
• 51:59
  and
• 51:59
  SEO.
• 52:00
  So
• 52:00
  if
• 52:00
  there's
• 52:01
  anything
• 52:01
  you
• 52:01
  want
• 52:01
  to
• 52:01
  ask,
• 52:01
  drop
• 52:02
  me
• 52:02
  a
• 52:02
  message
• 52:02
  on
• 52:02
  LinkedIn
• 52:03
  and
• 52:03
  we
• 52:03
  can
• 52:03
  have
• 52:03
  a
• 52:04
  chat.
• 52:04
  Fantastic.
• 52:05
  Thank
• 52:05
  you
• 52:05
  so
• 52:05
  much
• 52:06
  for
• 52:06
  your
• 52:06
  time
• 52:06
  and
• 52:06
  I'm
• 52:07
  sure
• 52:07
  we
• 52:07
  will
• 52:08
  reconnect
• 52:08
  and
• 52:08
  do
• 52:09
  more
• 52:09
  together
• 52:09
  soon.
• 52:10
  So
• 52:10
  much
• 52:10
  for
• 52:10
  having
• 52:10
  me.
• 52:10
  Becca,
• 52:11
  what
• 52:11
  a
• 52:11
  fantastic
• 52:12
  conversation.
• 52:13
  That
• 52:13
  is
• 52:13
  one
• 52:13
  of
• 52:13
  the
• 52:13
  best
• 52:13
  conversations
• 52:14
  I've
• 52:14
  had
• 52:14
  about
• 52:15
  AI
• 52:15
  in
• 52:15
  a
• 52:16
  long
• 52:16
  time
• 52:17
  because
• 52:17
  it
• 52:17
  was
• 52:17
  down
• 52:17
  to
• 52:17
  earth.
• 52:18
  There
• 52:18
  was
• 52:18
  no
• 52:18
  quick
• 52:18
  fixes,
• 52:19
  but
• 52:19
  it
• 52:19
  also
• 52:20
  made
• 52:20
  sense
• 52:20
  and
• 52:20
  there's
• 52:21
  practical
• 52:21
  applications
• 52:22
  for
• 52:22
  all
• 52:22
  of
• 52:22
  you
• 52:22
  to
• 52:22
  take
• 52:22
  away.
• 52:23
  And
• 52:23
  if
• 52:23
  you
• 52:23
  take
• 52:23
  away
• 52:24
  nothing
• 52:24
  else,
• 52:25
  it
• 52:25
  backs
• 52:25
  up
• 52:25
  the
• 52:26
  fact
• 52:26
  you
• 52:26
  need
• 52:26
  absolute
• 52:26
  price
• 52:27
  transparency
• 52:28
  on
• 52:28
  your
• 52:28
  website.
• 52:29
  Don't
• 52:29
  get
• 52:30
  overwhelmed
• 52:30
  by
• 52:30
  this
• 52:31
  stuff,
• 52:31
  but
• 52:31
  put
• 52:31
  the
• 52:31
  work
• 52:32
  in
• 52:32
  and
• 52:32
  try
• 52:32
  and
• 52:32
  understand
• 52:33
  it
• 52:33
  to
• 52:33
  put
• 52:33
  yourself
• 52:33
  in
• 52:34
  the
• 52:34
  best
• 52:34
  position.
• 52:35
  And
• 52:35
  why
• 52:35
  not
• 52:35
  go
• 52:35
  now
• 52:36
  and
• 52:36
  search
• 52:36
  some
• 52:37
  questions
• 52:37
  about
• 52:37
  yourself
• 52:38
  on
• 52:38
  your
• 52:38
  preferred
• 52:39
  AI
• 52:39
  platform
• 52:39
  and
• 52:40
  see
• 52:40
  what
• 52:40
  the
• 52:40
  sources
• 52:40
  are
• 52:41
  and
• 52:41
  see
• 52:41
  what
• 52:41
  the
• 52:41
  results
• 52:41
  are
• 52:42
  that
• 52:42
  come
• 52:42
  back.
• 52:42
  I'll
• 52:43
  see
• 52:43
  you
• 52:43
  next
• 52:43
  time.