DTC Podcast | Ep 639: “The Creative Is the Brief”: Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-639&utm_medium=podcast To Subscribe to DTC Newsletter – https://dtcnews.link/signup Media owns the traffic. Brand owns the site. The page in between belongs to nobody, and it’s been sitting in a Notion doc called landing page priorities Q3 since 2022. Eric brings Daniel from Pilothouse back for an all killer no filler on the post-click experience: why it stayed generic for a decade, what changed in the last twelve months, and what the team is seeing in its pilots with Black Crow AI. For media buyers, creative…
The skinny
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