How Substack Creators Built Six-Figure Audiences Without an Algorithm

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · May 21, 2026 · 9m · transcript

In this episode of Marketing Made Simple, Lucas and Luna explore how five Substack writers—including Heather Cox Richardson, Lenny Rachitsky, and Judd Legum—built six-figure annual revenue without relying on social media algorithms. They break down the specific tactics: the use of a table-of-contents template that boosted open rates by 35 percent, the two-sentence referral share link that turned readers into recruiters, and the surprising reason LinkedIn outperformed Twitter for paid conversions. They also dig into the data behind the typical Substack reader's willingness to pay versus…