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Ashley Madison’s Paul Keable, Chief Strategy Officer, on Ethical Discretion, Modern Dating & the Future of Privacy

Ashley Madison is making headlines again, but this time, it’s not about a scandal.

The company widely associated with married dating is repositioning itself around what it calls “Ethical Discretion.” What does that actually mean, and what does it say about how modern relationships are evolving?

The conversation comes as the company continues to evolve, following past public attention, including the 2024 Ashley Madison: Sex, Lies & Scandal docuseries.

According to the company’s recent announcement, 57% of new members now identify as single. Is that a sign that relationship norms are changing?…

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