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How Brittany Allyn Turned Her Personal Brand Into a Media Empire | We Mean Business · We Mean Business

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It's a huge media business. Basically, it used to be a
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three-four person business with AI. Now I'm doing it all on my
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own.
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This is We Mean Business, a field guide for builders,
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believers, and bold operators. I'm your host, Monica Richards,
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and together we go beyond the headlines to sit down with the
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leaders behind the businesses, ideas, and movements shaping our
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world. Each conversation uncovers their principles,
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hard-won lessons, and defining moments, bringing you greater
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clarity, confidence, and conviction as you build what's
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next. Pull up a seat as we explore negotiating as a
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sovereign female in business, the best AI tools for
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entrepreneurs and how to turn one idea into a cultural
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movement, all while managing social anxiety.
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We mean business is presented by the Next Rodeo, the agency with
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results. Welcome to your next rodeo. Let's ride.
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Content creator hardly captures it. You, my friend, are a
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catalyst for cultural change, mastering human psychology,
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personal branding, and entrepreneurship. Your Me Moon
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movement, which we'll get into in a minute, inspired 1000s of
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women around the globe to book their first solo international
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trips. You helped destigmatize fertility conversations at
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scale, and with a recent feature in People magazine, you've built
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30 waves into a community of nearly 800,000 across TikTok and
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Instagram, Brittany Allen, welcome to We Mean Business.
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I'm so excited to be here. Thank you. Yeah,
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we're so happy to have you. So, how did you go from a master's
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in public policy to what should be a master's in cultural
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influence and branding?
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Yes, it has been quite the career journey. Yeah, and I
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think it goes to show that yeah, your life is always going to
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twist and turn. And I never in a million years thought I would
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be. First of all, a content creator did not exist for
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millennials in our 20s, but I didn't ever think I was going to
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be a public figure. The honest truth is, I grew up in Seattle,
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and my mom was a stay-at-home mom. All my friends' moms were
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stay-at-home moms, and that was our trajectory in life: is to go
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to university, and then be a stay-at-home mom. So I went to
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university,
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meet someone.
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Me did not meet someone, so then I was like, okay, I started
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dating, but like you know, wasn't married yet. So then I
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was like, let's go to grad school because that'll just kind
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of fill time. And I was really passionate about helping people.
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And the Gates Foundation was in Seattle, and so I was like, this
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is this is
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kind of a perfect blend. And and maybe I'll do nonprofit work
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when I'm a fabulous, rich, older lady, and it'll come in handy,
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right? Yeah. And so I started doing that, and then I had my
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breakup,
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like
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very big breakup. And I always say that your next big chapter
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is always just from one really bad breakup. And
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so true,
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so true. So it's like every pivot of my life has always been
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a really bad breakup, and then it's been the next best chapter
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of my life. And so I was in public policy. I realized that
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you just have to be someone that dedicates your whole life to
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that, and that wasn't what I was going to do. And so I got down.
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The tech boom was happening in San Francisco, and I was really
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I was always interested in what social media was and tech, and
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the startup world was exciting and sexy. And so I got in my car
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one day and I drove down there. And there were like two jobs
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that were public policy jobs at the time,
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okay,
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and I remember one was at Gap, and it was in like
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sustainability for the fashion industry. But I was competing
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against the whole city, and I didn't get the job.
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Yeah,
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so then I just kind of got into marketing, and that's kind of
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how it pivoted. And I started a blog, which we can get into, and
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then from there started social media and then making videos and
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then it just grew. But it was a process of about 12 years from
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beginning to where I am now, where I'm doing this full time.
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But
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where did you live when you started marketing and social
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media?
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I was living in San Francisco.
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San Francisco, okay. And then you moved to London, right?
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Then I so I was in tech for many years, and I got a job running
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marketing for a restaurant app in London. Okay, which is
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interesting because I didn't know a single restaurant in
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London, and the whole job was to be able to write content,
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interesting marketing content about these certain restaurants.
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But yeah, I just kind of winged it. I remember I like couldn't
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do math for the life of me, and I always say like now with AI, I
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could totally fake being like a VP of marketing. But at the
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time, it was quite tough,
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actual fake.
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Yes, fake it
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till you make it. Yeah,
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lots of fake it till you make it. And so yeah, I got that job.
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I moved there, and then randomly after three months, my visa fell
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through, and they wanted to move everyone to New York. And I
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remember I was devastated. I thought New York was dirty and
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gritty, and people hustle too much. And I just, I was nearing
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30, and I just wanted to have babies and settle down. And so I
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moved here, and within two weeks, I was like, okay, I love
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it here. I never thought I would stay 10 years. It's now been 10
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years. Yeah, but
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you're a true New Yorker at 10, right? Yeah, they say. Yeah,
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exactly.
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So fast forward, you've built this lifestyle brand called 30
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Waves. Yeah, what is
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it? So 30 Waves started. It actually started as a blog
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called 20 Waves in my 20s, but it was about being in your 20s
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and the ups and downs in life,
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that the waves, the waves, the
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things that happen to you, and then 30 came around, and I
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started 30 waves.
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So, did you change your brand name recently?
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I did. Yes.
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Why?
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So I realized 30 waves. One, I never thought that I would be
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doing it for an entire decade, and then I would even have to
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think about what 40 waves would be. But then it happened, and I
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realized my whole brand is about living life on your own
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timeline, and age should never define you or stop you. So I
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realized it was almost hypocritical to put me into a
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bucket, and I do think that we're struggling with societal
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issues where 40 still sounds old, especially to like Gen Zs,
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right? And I wanted my wisdom to still be interesting to the
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younger generations because it's like I always say: if we had
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really strong, independent female characters, I think our
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millennial generation probably would have approached things
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differently, but we had Carrie Bradshaw always running around
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after a man. We had Bridget Jones crying on a couch. Like we
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were still taught in our generation that being single was
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sad, and then at the end they meet a man, and then all their
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problems go away. Right.
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Right.
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So I want to be this figure for the younger generations that
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shows like you can be strong on your own, and if love happens,
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great. But you can also be strong on your own, and you're
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not sitting around crying and you know being sad. So,
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are you 40 waves now?
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So I turned 40 in February, and I just changed it to my name,
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Brittany Allen.
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Okay, but the blog is still 30 waves, right?
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The website is still 30 waves. I'm I'm having a hard time
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getting rid of it because it's so much of my identity, and my
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audience knows me at that as that. But I think I'll
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transition, and then maybe I'll do different revenues of revenue
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streams of being just a Waves brand or the Me Moon brand,
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which we'll get into.
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Yeah, or you just keep 30, and you know your magic. Yeah, you
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need a 40 or a 50. Yeah, you could just you know you could
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just always be 30.
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I always want to be 30. I want to look 30. I want to feel 30.
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That'd be great.
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Exactly. Yeah. So you originally identified as as you shared an
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underserved audience with 2030, and 40 waves. That is women
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navigating life beyond those conventional milestones. So at
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what point did you realize there was a business literally hiding
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within your personal story.
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It wasn't a business for eight plus years. It's like a but it
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was it was a passion. It was an emotional outlet. So I had a
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really bad breakup that I always talk about when I was 25, which
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propelled my life to go down to San Francisco. And at night, my
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mom was probably tired of me crying to her every day, and all
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my friends. And so I started just writing in like a Word doc.
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And I realized, like, oh my gosh, I have like 50 pages of
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these feelings that I think other people would relate to. So
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I just uploaded it, and it became a WordPress site, and
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then it became Squarespace, and I think what I've done well with
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my business is always evolve. Like I was always, I was one of
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the first creators to really master reels and video editing,
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and so it wasn't until COVID, I think, where, you know, in 2016,
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there were influencers and people were making money, but
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you had to be pretty rich. You had to have an Instagram
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husband, and you had to have different outfits and stand on a
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street corner and take photos. And I couldn't do any of that.
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Yeah.
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So I still didn't think that there was a way to make money
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until TikTok came about. And then I think the video game, the
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video world, just changed everything. It grew my pages. I
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started getting brands sending me PR, and then it started with
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just $100, and then it was $200, and then it just grew. So yeah.
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Well, speaking of that, like the kind of rich housewife. Of the
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prior right, content creation always looks like so effortless
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and glamorous from the outside, right? It always looks like
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you're doing these glamorous things all throughout New York
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City, but really, it's a business. Content creation is a
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business, and it has, like you said, like revenue targets,
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partnerships, major brand strategy. So, what does the
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business side of should we call it 30 waves still? Sure. Yeah.
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Okay. We could 30 waves. Yeah. Do you want 40 waves? No, we can
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waves. Waves. Wave. Yeah. So, what does the business side
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of waves really look like, like day to day? So, I always
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describe it as it's basically a TV channel, and brands are
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paying for commercial slots. That's exactly what it is. It's
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a good analogy. And then you also have to fill in creative
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programs, TV shows that are organic that you know empower
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your audience and your audience likes. So it's a it's a huge
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media business. Like with AI, I have been able to, you know,
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basically used to be a three-four person business. Now
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I'm doing it all on my own. But yeah, it's emails for six hours
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a day. It's reading
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of emails. Uh huh. Okay.
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Once you write one email, two more come back. It's like this
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never-ending email triage. I would say that's probably the
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hardest part of my role. Is you people expect you to answer
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quickly, and deals are made quickly because if you don't say
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yes or give your insights or information on your audience,
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they're just going to go to the next creator. The answer is
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faster, right? And so there's a lot of emails. There's going
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through contracts. I used to have to work with lawyers and do
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that. Thank God, I can just put it into chat and say,
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"Yeah,
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look at this contract, and it'll tell me the exact red lines that
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I need."
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What's the prompt you use? Like you copy paste into chat, and
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then are you looking for a certain thing?
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A big part of content creators' businesses are also brands are
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paying you to create a commercial,
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right? So
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you're the model,
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you're
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the scriptwriter, you're the editor, you're your own hair and
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makeup, everything, right? And so they will pay you for that
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video, but then they will also pay you for ad usage. So they
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typically get about 30 days ad usage, and then if the video is
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doing well, they'll ask for more 3060, 90 days. And so a lot of
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my revenue also comes in from the ad usage revenue. So the
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main part of a contract for influencers is protecting your
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ad usage because I've sold videos where they own
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it, yeah,
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and they can use it in perpetuity, or they can sell it
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to other brands, or they can use nowadays. Brands will use clips
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of it and sell that clip to another brand. So, and then they
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could lie and say that you're using another skincare product
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on your face when you're not right, so I think ad usage is
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really important. So I'll always say, like, please check for ad
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usage. It knows that I want 30 days. It knows that I want them
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to trigger the ad within 72 hours. Because if you give them
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ad usage and then they just trigger it like two months
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later, how Instagram works as an algorithm is you can only have a
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few ads at a time going out because they don't want you to
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saturate the market. So let's say you already have two ads
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that week with other brands, and then they just started it. It
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could kind of screw everything up.
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Yeah.
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Um. So there's there's just lots of rules around ad usage,
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payment. I still have a major brand that hasn't paid me for
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over a year, so sometimes breaking up the payment by 50%.
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Lots of you can always DM me and and ask the nitty gritty, but I
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would say always get payment sorted and then the usage.
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I ended up on a billboard once.
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Oh no way for what?
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For free because I didn't know any better and I signed a
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boilerplate. This is like a long time ago, a boilerplate contract
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and then I was everywhere, like all across the West Coast, like
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at bus stops, everything, and I didn't get paid for it.
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It's so annoying. What was the brand? Was it a good brand to
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be? It was eyelash.
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It was an eyelash company. Yeah, yeah. So to them, like it was
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all fair, you know. Yeah, they legal. Yeah, right. But for me,
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I was I had to do like a cease and desist. I was like, this
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doesn't make any sense. Yeah, isn't that crazy? It is. Yeah.
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So you live and you learn a lot with contracts. So then, yes.
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Okay, let's get back to your workflow. So you're doing four
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to six hours of emails a day.
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Yeah.
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And then when are you actually shooting content, editing,
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posting, getting back to your community side that I think no
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one really realizes.
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Right. So then there's script writing, which takes a long
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time, and even though you can put it into chat, you still have
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to make it catered towards your audience
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and have your voice.
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Have your voice, and you really have to. Think through like when
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I'm saying this, can I say this line while I'm applying? Do I
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and the brands like literally ask for detailed scripts, so
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they're like, okay, you voice over this five second part, but
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then we want you live speaking for this part, and so once you
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do that, you send it to the brand. They usually have their
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legal check it, they have their head of marketing check it. So
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that takes a few days. I usually will edit for an hour or two a
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day. I'll go through all my favorite photos of the week and
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think about like what stories I can
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put up.
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Then there's the DMs. Luckily, I usually kind of bucket filming
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for like two days a week. So like already tomorrow, like I
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know I'm filming Clarence, I'm filming Blue Lagoon for those
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four hours. So you just have to bucket times and
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yeah, block those. Yeah, that makes sense. But
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it's hard. Like if I woke up tomorrow with a huge pimple on
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my face. Yeah, that's like
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still have to do it.
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You still have to do
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it. Yeah,
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but like they're hiring me to put on a serum and talk about
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how it's you know clear
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skin,
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clear skin. So the pressure to perform and your business is
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around your looks is also something I don't think People
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understand, like it is a mind fuck if I can swear. But yeah,
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it's really hard. And as you're an aging woman too, and you
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notice things more on the camera, it's yeah.
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Are you ever at family reunions and they're like, "What do you
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do?" Or like, "How is modeling?" Or you know what I mean? I used
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to get that all the time. Like no one, because I had a brand
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too, a content creation brand, and no one ever understood what
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I was doing. Right, but meanwhile, you're like not
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sleeping, working so like 24/7, and it's like, how's modeling
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going? Which I love. Yeah, yeah, that would literally be what I
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would do if I was in a past life. Yeah, but you know what I
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mean. Like it's always so misunderstood. I think
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it's so misunderstood, and I think creators try to talk about
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their days all the time, and they still just get destroyed
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for
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it. Yeah,
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it's just I heard this phrase where it's like you leave your
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nine to five
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then
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to work 24/7. I work seven days a
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week.
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Even my best friends don't really understand. They're like,
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why don't you just hire someone for your emails, or why don't
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you? Yeah, but it's like you really have to. I think the
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creators that are really in their brand perform the best,
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right? And like, I have 400,000 on Instagram, close to that on
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TikTok, but the rates I'm able to get, it's because of my
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negotiation skills. It's because I worked in tech. Because I'm a
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businesswoman, I work really hard on the business side of
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things to get the money. I think a lot of people my size don't
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have that kind of income
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because
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they don't hustle. So it's a yeah, they don't understand. But
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they all follow me now. My grandma, even in her nursing
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home, like the herd assistants follow me, like so they kind of
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get it. They know that, like, okay, I do a beauty product.
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Brittany gets really good money from it, and and we like and we
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save. Yeah, but they don't know that it sure it takes two weeks
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and 55 emails and yeah, all of that. You know,
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sweet. So speaking of business, what what tips or tools do you
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rely on for optimizing your business day to day? And I use
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chat. Is there anything else that we should know about?
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I have been an AI fiend lately. Like even like on Thursday
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nights, I'll like instead of going out, I'll just like go and
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do AI. I'm obsessed with it.
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Yeah.
18:36
Um.
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What do you mean do AI? Like, are you researching new tools
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or?
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I so I've been building dashboards actually.
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Oh yeah. Okay.
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So I have like a whole operating system, that's basically a chief
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of staff.
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Okay.
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That I can talk to, and they're basically my assistant. So I
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have dashboards for invoicing. I have dashboards for my financial
19:01
projections. I have dashboards for my content,
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for
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my task list, for my the production calendar of because
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sometimes you have to make a video and then wait a week to
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post. It's never you're never making the video and then
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posting right away.
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No,
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you the approvals and stuff. That's why I think sometimes
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it's hard because brands don't feel really native in your
19:25
content
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because
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it was a week or two ago, and it was cut up four times and asked
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for edits by 10 different people. Um. So yeah, the main
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tools that I use, I love this tool called WhisperFlow.
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Okay.
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Do you know Whisper? No.
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Oh, I'm just curious about which what platform are you using for
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the dashboards?
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So I went. I went to this AI meetup. I've been going to that.
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Okay. And I use Codex, which is part of OpenAI, and I linked it
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with this program called Open Claw. With Telegram, which is
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like WhatsApp, and it's kind of a complex system. My friend
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helped set it up, but yeah, basically, it's it's it can do
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more than Claude for work,
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okay,
20:14
and it can be more bespoke. So it's a little bit more advanced
20:17
there, but like simple tools that changed my life,
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WhisperFlow, it basically just, or it's like granola too, but it
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listens to you talk. So you just talk to your computer, and you
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just like talk slop, like just whatever, and then it
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automatically formulates it into a perfect email, bullet points.
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It knows exactly how it should be laid out.
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Okay,
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but I'm constantly like whisper flowing, copy and pasting. Like
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I feel like I'm like a wizard these days, where I'm like
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whisper flow, talk, text, copy paste.
20:48
Yeah.
20:48
Um. But it just it moves things faster, and you don't realize
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that talking, emailing is a lot faster than typing.
20:56
Do you like that better than chat? Because I do the same,
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similar in chat. I talk to it, ask it to rewrite an elegant
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email. That those are my prompts. Do you like better?
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So you could Whisper Flow with Chat. So it's basically just the
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ability to not to type, and you can just like free flow thought
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talking, and it will go into it. So it's just a plugin that works
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with Chat with any website.
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Oh, okay.
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Yeah,
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was I? I do that with a little microphone in chat. Is that
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WhisperFlow? Am I already doing it? No, you're not
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doing it. No, but WhisperFlow, you can turn it on and like it
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would be in your Gmail too.
21:32
Okay, got you. So
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I don't write emails in chat anymore. I think that's like the
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outdated way
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to do it,
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and then copy and paste it into Gmail. You shouldn't be doing
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that.
21:40
Yeah,
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what you can do is like Gmail has this like AI button, and you
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push that.
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Okay,
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and then you whisper flow into the AI button.
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Okay,
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and it just will. It's it's like missing two. It gets rid of two
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steps.
21:54
That's awesome. Yeah, I'm gonna bring that back to next rodeo. I
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think what's clear also is that
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speaking of like misunderstanding, you are such a
22:03
techie. You're so intellectual. You're so up to date with
22:08
technology and innovation. There is still a gender gap,
22:13
especially in tech and AI. So, can you tell us a little bit
22:16
about that? And do you have any tips for especially women in
22:20
business who want to become more familiar with today's modern
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tools. Right? How I explain AI because I get a lot of just hate
22:29
messages about how I'm ruining the environment, or you know,
22:33
it's ruining creativity, and we hate AI. But here's the
22:36
realistic part of AI: it is like if you are not learning AI, that
22:43
is like in 1992 saying you don't want to learn the internet.
22:47
Right. We're at this pivotal point in history where it's it's
22:51
not it's not an option. You will be left behind. Every form of
22:57
every business will have AI infrastructure in
23:01
it. So
23:01
how do you just get ahead of the game? And I think it's really
23:05
scary because a lot of there's a huge gender gap right now with
23:09
AI, and I think maybe it's because men naturally are more
23:13
like computer video game, and you know we're just like let's
23:17
yap with our friends on the weekends, and we're not like
23:20
coding or doing all of that, but it's a really scary issue
23:23
because I think if women don't empower other women to get into
23:28
AI, the pay gap is just going to widen. And I think we were just
23:32
finally getting there where we're, you know, getting more
23:35
equal. But AI is going to dictate, I think, all jobs, and
23:39
so I think it's really important to learn and empower yourself
23:43
with AI to stand out and kind of like a like let's not let the
23:47
men win. Let's we're we're just as capable of learning and it's
23:52
really not as hard as it sounds. But I think women have to level
23:56
up to to fix this because otherwise, in 20 years, you
24:01
know, I think women will have less control too, like in our
24:05
economies, and and that can lead to less control and social
24:09
issues and everything. So, if you care about those things,
24:12
it's important to care about AI.
24:14
And if you think about how AI works, so if it's the majority
24:19
is men, right, using AI, AI is learning men. So the more that
24:25
we as women dive into AI and tech, we're doing it in proxy
24:29
because we're also training these tools to be you know
24:34
relatable and know women as well as men. So it's all in proxy.
24:39
So it's like the world brain will be a man's brain, and yeah,
24:42
I think that's such a good point. And it's like it it can
24:46
level up your life and make things easier. Like I can take a
24:50
photo of my fridge and say, "What should I cook that's
24:53
healthy?"
24:53
Right.
24:54
Like I can make a health dashboard. I can, you know, I
24:59
can. Get one hour more of free time, and less emails, and go
25:05
read a book or go take a walk outside. Like, so it's not it's
25:09
not as scary as I think people think it is.
25:12
How do you dive into it? Like, how do you start learning it?
25:15
Because there's so many tools as well. Like, where would you
25:17
start as someone who hasn't really tapped into AI yet?
25:22
I think people forget that you can talk to it like you're two
25:25
years old. So you can literally say, "I need you to explain like
25:31
a two-year-old how AI can fix my." So go on ChatGPT, get the
25:38
20-dollar subscription, and just say what are some areas you
25:43
think you can help with my life, and then it's going to ask you
25:48
questions, and then you'll just start talking to it, and then
25:52
you know maybe think of areas that you think you could improve
25:55
in your life, like my morning routine's really off, or I'm
26:00
spending a lot of time like planning this travel itinerary
26:03
for the summer, and I'm really stressed out, or making
26:05
restaurant reservations, whatever. Like, but you can talk
26:08
to it and just say, like, I'm really lost at this. How do we
26:12
figure it out? So, so just start push a little mic. Literally
26:16
talk to it, and it'll say a question back, and then in two
26:22
days, you'll you'll master ChatGPT.
26:25
Okay. Any other tips, tools?
26:27
I don't know if you saw. This isn't so business focused, but
26:31
it kind of is because I think your health is so related to
26:34
your mindset and to show up at work and who you are, right? So,
26:40
and maybe this will be a good pivot to talk about like
26:42
fertility and like some of the subjects that I talk about. But
26:45
I've had a lot of fertility issues over the years, and I've
26:47
been really open about failed egg freezings and getting
26:51
fibroids and not having the highest AMH. And I've been to so
26:56
many doctors, and I've had so much blood work, but it was all
26:59
just kind of like sitting in random places, and I would get
27:02
one AMH, and I would get one blood work that looked at my
27:06
thyroid, but there wasn't any like dashboard or cohesiveness.
27:10
So, to make it really easy, I just went in Claude and I said,
27:13
"I want to create a health dashboard specifically for my
27:16
fertility," and so I uploaded every blood work panel that I've
27:21
done the past five years.
27:22
Wow!
27:23
Every letter from the doctor, information for every freezing,
27:27
and it made it into one dashboard. And it could kind of
27:30
see my progress. It tracked patterns.
27:34
It tracked patterns.
27:35
It tracked patterns. Like it was like you aren't doing this. And
27:39
the doctor in 2022 said you need to be taking the supplement. I
27:43
uploaded the supplements I'm taking, what amounts I'm taking,
27:48
and so that has been really cool because now I feel like I'm
27:52
empowered around my health, which is like first and foremost
27:56
is everything to make money and for your business. So, yeah, I
28:00
would encourage you to do a health dashboard.
28:02
That's really, really. I saw that on your on your stories,
28:05
and I was like, that is so smart to do because everything is so
28:07
fragmented across the medical space. That makes so much. Yeah,
28:11
and the doctors. So then you can ask for like a one sheet, bring
28:15
it to every doctor you go to, so they just have a more clear view
28:18
instead of being like, what supplements are you on? You're
28:21
kind of forgetting. You're forgetting what treatment you
28:24
did last year. You know. Yeah.
28:26
Do you? So can you print that out and bring it to your doctor?
28:29
That's what I did.
28:30
Okay. So it's all unified, and you're like, here, this is
28:32
everything. Instead of filling out the 18 forms before you go
28:36
in, you're just like, here. They might make you do that
28:38
too, but like, yeah, you're just more in control of your health,
28:41
yeah. And I will even say, like, remember these questions to ask
28:44
your doctor that I don't even think I would have known to ask,
28:47
you know? So,
28:49
yeah, that's really what um what inspired you to do that?
28:54
I think I just got so tired. I felt so lost with my health, and
28:58
I'm trying to get to these root causes of what's going on. That
29:04
I just was like, I need to really look at this from a big
29:07
picture. What's going on, and and where can we start fixing
29:10
things?
29:11
So download Claude is the first step.
29:13
Yeah,
29:13
yeah. Speaking of the your fertility journey, so you are
29:18
very well known for documenting your fertility journey in
29:21
London. Yeah. So many brands and founders are actually like
29:25
terrified of public failure. It's another kind of social
29:28
stigma that we kind of operate around. Yeah. And you actually
29:32
publicize the risks and setbacks of freezing your eggs. So, what
29:37
gave you the courage to do that? And then what happened in your
29:39
business as a result of being so transparent,
29:42
yeah. So this was 2022. I think Reels at the time were probably
29:48
one or two years old.
29:50
They were new, yeah.
29:51
So there was not egg freezing content on TikTok. It was you
29:56
would search egg freezing, and it was still kind of taboo to
29:58
talk about, right? It was like how Botox was taboo to talk
30:02
about in 2015, and so I was like, there are no searchable
30:06
videos on TikTok about egg freezing. So that's that's a
30:11
market, and also in general, if you are about to do something or
30:15
you know a niche and you're not finding a lot of good videos on
30:19
it, that's what you should do. Like the other day, I got my
30:21
first mammogram, and I wanted to know step by step like what
30:24
happens in mammogram. Like first five minutes, 10 minutes. Like I
30:28
want to know how it feels. Like you know, and there there still
30:31
weren't a lot of videos. I was shocked by it, so I'm making a
30:33
video on that. But um,
30:37
you're constantly like filling gaps. You see a gap and you fill
30:40
it.
30:40
Yeah,
30:40
that's what you're doing. Vulnerability gap. Yeah, a
30:43
vulnerability gap. Yeah, is the
30:44
key. And then the first question: What was did
30:47
it? Did you build a lot of trust with your? Because this was back
30:51
in what 2022 when you did this.
30:52
Yes.
30:53
So I is that when kind of things started building for waves
30:58
because you're building this trust by being so vulnerable.
31:00
Yes, and I think I realize it. Yeah, I wasn't the only one out
31:04
there, and so I went about just I was going to make a successful
31:08
egg freezing because it only cost 5000 pounds in the UK
31:11
versus like 18,000 US dollars in New York City. But then eight
31:15
days in, it didn't work, and that and I had already made the
31:19
videos, and I had already started a partnership, so that
31:23
was a big learning. Be very careful about health, any kind
31:27
of health partnerships, because then you're on the line for
31:30
that.
31:32
What did you do?
31:34
I just had to talk to the camera and say it didn't work, and
31:38
people were so excited. I think it had already been in the Daily
31:41
Mail. Like this woman, she's in. She flew to London for the
31:45
summer. She's doing egg freezing. Like all the videos
31:47
were going viral because I was making videos each day the first
31:50
eight days, and then I got the news that we have to cancel the
31:54
cycle. I was like, "Well, I have to tell them because I have to
31:58
finish a story."
32:00
Right.
32:00
And I was really embarrassed, and then it was one of my best
32:04
videos because people were like, "Wow, one, you're talking about
32:09
being a single woman doing egg freezing, and single woman
32:13
having fertility issues because we always hear about like IVF
32:17
issues and fertility issues with married women,
32:19
couples, yeah,
32:20
but like single women, like that's a double whammy to be
32:22
like you know having fertility issues and single. That's like
32:26
double sad, right? So there weren't a lot of people talking
32:29
about it, and so I did that. And then 1000s of messages came in
32:33
like, "My gosh, my cycle didn't work." And everyone talks about
32:35
egg freezing like it's just like you go to the store, you get
32:38
your eggs, you take them home. It's as easy as that, and I
32:41
think we know a little bit now, four years later. But back then
32:45
we didn't, and so a lot of people were just talking like,
32:47
"Thank you for sharing that," telling me like, "Thank you for
32:49
sharing this." And so I just kind of went with it. It's never
32:54
like I'm trying to like also find these gaps and like really
32:57
capitalize it. It's really just the truth. Like shit has
33:01
happened, and I'm gonna tell you about it.
33:05
Speaking of that, I feel like so with Me Moon, right? It's
33:08
hashtag Me Moon. It's this is movement, and you actually got
33:13
women to change their behavior. But did you know it was going to
33:17
be a movement, or did you just start and then it started kind
33:20
of converting after that.
33:22
No, I don't think I knew. I mean, you like have a gut
33:24
feeling where you're like, "This is a good idea, right?" Like
33:26
this is like for my birthday. I was like, "I think this is going
33:29
to be something online. Maybe I'll get one article written
33:32
about it." But um, the Me Moon thing started. I was just I was
33:37
living in London that summer of the egg freezing, and it was
33:40
before I did the egg freezing, and I found a flight for 70
33:45
pounds on like EasyJet or something. And I wanted to go to
33:49
Venice, Italy, and I had never been. But I was like, how sad
33:53
and embarrassing would that be to go to Venice on my own and
33:56
take like a gondola ride by myself? By yourself.
33:58
Then I was like, how long am I going to wait? I could be like
34:01
80 until like the perfect person and the perfect love of my life
34:05
takes a gondola ride with me. So I just kind of did it, and then
34:09
I was like, "What's going to make me so happy?" Well, it's
34:13
going to get the really cute boutique hotel, and it's going
34:17
to plan the really picturesque dinners, and I'm going to get
34:19
all the outfits. We take the photos, and I just did all the
34:23
things that bring me joy. I when I got there, I went to this cute
34:26
boutique. I bought this blue silk over the top gown that like
34:30
I did not need to wear on the gondola, but I did. I
34:33
wanted to. It made you happy. Yeah, I felt like
34:35
Grace Kelly being driven down the canals, and I had my gondola
34:39
driver like he was playing Taylor Swift, and we were, you
34:42
know, like laughing and singing along. And then I went to the
34:46
Amman in like the famous mirrored room and had a cocktail
34:50
all in my gown. And like, I just have always loved romanticizing
34:53
my life and feeling like a movie because I feel like, why not?
34:57
You know, why wouldn't you want to do that? And so. I yeah I
35:01
started this trip, and I think someone in the comments I was
35:05
like, what should I call this solo travel? And I don't
35:09
remember where it came from. Someone said me moon, or I was
35:13
like, should it be a solo? I think I was calling it solo
35:15
honey honeymoon. Yeah, and I was like, that's a mouthful. And
35:19
then me moon came about, and then it just started trending.
35:22
And years later, now it's written in the Hilton Report
35:26
every year for travel, and it's every news publication was just
35:31
written in Elle magazine recently. So yeah, it's it's
35:36
been incredible to see 1000s of women now take me moons, and the
35:40
whole concept of a memoon is stop waiting for the right
35:43
reason or relationship, and just go where you've always wanted to
35:47
go, because you're not going to regret it once you get there and
35:50
you're like in your cool hotel room. You're like, you have no
35:53
regrets. Yeah, everyone else is back at home. Who cares? You
35:56
know. Yeah, but we can't even like quite often go to a meal by
35:59
ourselves.
36:00
You know, so what do you do? Like, how do you how do you take
36:03
that first step to do the thing by yourself?
36:07
I think eating alone is probably the hardest part of me moons,
36:10
and I've I've actually just created an app that teaches you
36:14
how to eat alone and how to be an awesome solo traveler, me
36:20
mooner. That'll be coming out in a few weeks.
36:23
Amazing,
36:24
but I think the most the best performing video when I went to
36:29
Venice was look at this is what it's like eating alone, and I
36:34
scanned the room and not one person was looking up, not one
36:37
person,
36:38
right, not
36:38
one person cared, and I realized that even if they did look over
36:41
for a second, I'm assuming that they think I'm a loser. I'm
36:47
weird. They could be like, "Who is that fabulous woman over
36:50
there? She's all." I always dress up on me moons. One, I
36:53
think you get the better table. You get free dessert sometimes.
36:58
You just get better treatment. So, like, dress up when you go
37:01
to dinner on your own. Why not? Plus, it's more fun. Um, but no
37:04
one cared. And then I was like, I'm assuming that everyone
37:06
thinks it's negative when they could think like that's pretty
37:08
badass of her to be doing that. So yeah, it's it's not scary. I
37:13
always bring a book. I bring headphones. I'll do one
37:16
headphone in and like call my mom or my best friend. Like
37:19
there are no rules. Like if you literally want to be scrolling
37:21
on your phone, people like, no, you have to be so present and
37:24
look around. Like I can't, I'm so ADD that I can't look around
37:27
for 45 minutes and not do anything. Like my brain is not
37:30
conditioned that way anymore. Right. So do whatever you want
37:33
to do. Who cares? Be on your phone the whole time if you want
37:36
to. Read your book. Do whatever you want. But you've made it
37:39
there, and you should be proud that you've done it. You know,
37:42
100%. How does your mom feel about all of us? She's so proud
37:46
of you.
37:47
She's so proud of me. It's funny because we're the exact
37:52
opposite.
37:53
Exact.
37:55
She, she, you know, she was the mom. She she was a model in LA
38:00
in the '80s, a really popular one, and but then had me and
38:04
really just wanted to focus on motherhood and never really had
38:08
a career. And I think even our generation of parents, there was
38:14
there's still a lot of dependence there, and so like my
38:17
mom's never been on a solo trip by herself, and she's not very
38:21
dependent, so I think that she thinks it's really cool.
38:26
Yeah, and
38:26
it's a good mission.
38:28
It is a great mission. So your personal brand commands major
38:33
real estate across the attention economy. We'll call it. Do you
38:37
think social media holds as much leverage for brands as it once
38:40
did. Do you think it's still something that businesses should
38:44
really focus on, like meta ads and all of that? Like, do you
38:47
think it's something that should still be built as a forefront of
38:51
marketing?
38:53
Yeah, because I don't think anything has come up to replace
39:00
it. We're online. We're chronically online every day.
39:03
Yeah, I
39:04
never even turn on my TV. I actually watch shows on my iPad
39:08
in bed most of the time.
39:10
Yeah, very
39:11
rarely do I even read long form articles. So I think people want
39:17
quick snippets, and they like to see products perform and how
39:21
they work, how they feel, how they look on skin. So I also
39:25
think people, a lot of people have been telling me like AI is
39:29
going to replace your job, and maybe some brands will have AI
39:33
characters, like how Disneyland has like, yeah, Mickey Mouse. I
39:37
think, right? I think that is the future where brands will
39:39
have these AI characters, and we we love these kind of imperfect,
39:44
fake human characters. I think that will happen, but like for
39:48
some verticals, like skincare, like we will always want to see
39:52
like what does the vitamin C look like? Like it doesn't make
39:55
sense to put a serum on a robot, right? No, it's the
39:58
actual effect that we're looking for. Yeah,
40:00
maybe makeup might be able to a little bit, but I I still think
40:05
it's at the forefront. And this year is my best performing year.
40:08
I keep thinking, oh, it's going to slow down. And if I look at
40:11
my financials, it's like every year it's just going like this.
40:15
Yeah,
40:15
yeah.
40:16
How do you? So you're clearly like a savvy businesswoman, and
40:22
I think probably your public policy that masters in that
40:25
maybe helped with contracts and negotiation. But do you have any
40:29
negotiation tips? Because that's something else that, especially
40:31
females, I feel like we women in business we don't generally
40:35
learn that, especially in school. So, what would be your
40:38
tips to master the art of negotiation.
40:42
I think the first hurdle is to stop being afraid to ask for
40:46
money. I have never been afraid to ask for a refund to
40:52
communicate if I don't like my hair at a salon. That so that's
40:58
always been an easy point for me. But I think that really is
41:02
the first point: is you can't be afraid to ask for money, and
41:05
then you need to know your value. And if I don't say the
41:12
right amount, someone else is going to say the right amount
41:15
and get more. It's such a dog eat dog world, especially in the
41:22
content creation world. So, for negotiation, you have to be
41:25
comfortable to stand your ground. Rarely do I say, "Okay,
41:30
yep, let's take that deal," because that deal always means
41:33
there's 234 1000 on top of that. It's, I mean, it's how you
41:38
negotiate. You always say price, and you know it's going to go up
41:41
or down, right? That's always how brand is. And I also get
41:47
really creative, where let's say they've offered me $10,000 for a
41:52
video.
41:52
Okay,
41:53
that means they probably have 12,000, right? And they'll say,
41:57
okay, we want a video for $10,000, and we will get 30 days
42:02
ad usage on Instagram.
42:03
Okay,
42:04
I said okay, I can do that, or I can do 12,000 for a syndicated
42:07
video to TikTok plus ad usage there. So it's only $2,000 more
42:11
for them, plus they get the ad usage and they get the exposure
42:14
on TikTok. Or we can do 14k, and then they can get a story set in
42:18
there.
42:19
Meanwhile, you've already shot the content.
42:21
Yeah,
42:22
it's the same.
42:23
Yeah,
42:23
for you,
42:23
it's all the same.
42:24
Yeah.
42:24
So why wouldn't I? Or we can do two videos, like how I did with
42:29
Banana Republic. I was like, well, why don't we do a video a
42:31
month, and then I'll lower it a bit, but then I get three
42:34
videos.
42:35
Yeah.
42:36
So I, it's just this dance you have to play. But again, ask AI.
42:42
Like, if a brand has offered me these deliverables and this
42:47
pricing, what do you think I can do to upsell? Upsell is the key.
42:53
Did you have an agent?
42:55
I've had a few agents over the years. I think it's a pretty
43:00
Outdated system,
43:01
yeah,
43:02
because all they're doing is email triage,
43:05
right?
43:05
They do not have time to do outbound for you. And I've I
43:12
last year signed with the top agency. It's it's the Harvard of
43:17
influencers, and they didn't bring me a deal for four months.
43:22
Meanwhile,
43:22
you could have been doing everything on your own. So all
43:25
the deals that came in were from my email.
43:27
Yeah,
43:28
and then when I asked if I could see one outbound email, they've
43:31
been working on my pitch deck. They wouldn't do it, and so I
43:37
think the agent route. I think there are some good agents out
43:40
there. You have to have one that really wants to fight for you.
43:45
But I think with AI, I think you know if you're a savvy
43:48
businesswoman and you put in the work, and you wake up every day
43:51
at 9am. and you're in your emails, and you have a system,
43:55
you can easily do it on your own. But agents take 20%. That's
43:59
a lot.
44:00
A lot. I
44:01
mean, yeah, you can pay almost someone full time to do
44:05
everything.
44:06
Yeah,
44:06
you know, agents really just do email triage. And back in the
44:10
day, it made sense because I had a legal team that would review
44:13
your contracts, but you don't need that anymore
44:15
with AI.
44:16
Yeah, and their invoicing system is shit too. It'll take an extra
44:19
30 days to be paid because it has to go through their system,
44:22
then to your system. So I, I'm very wary of the agency world.
44:28
Yeah, but now you're free.
44:30
But now I'm free.
44:31
Sovereign, you do it all yourself with the help of AI.
44:34
Yeah. Do you use mostly Chat or Gemini or Claude for those
44:39
contracts going back and forth,
44:43
I think I mostly use chat because I started with that and
44:47
it knows my business well. But I think everyone, every platform
44:51
excels in different areas, right? Like Nano Banana is
44:54
better for AI videos and photos. Recently, I think. Chat is
45:00
better for photos than Claude. This weekend, this weekend I
45:04
made a carousel, and what I do a lot of the time is I put the
45:08
prompt into both. It's just copy and paste into both, and then
45:11
I'll see which one's better. And I'm finding that actually chat,
45:14
even though everyone talks about Claude, I'm finding chat is
45:18
better. And for the carousel, it was like night and day
45:21
difference. Like everyone knows what Claude looks like, so I use
45:26
Chat more. But I use I think Claude for dashboards, like my
45:31
health dashboard. I like it for that, but I don't think there's
45:35
a right answer.
45:37
I'd love to talk about a little a little bit about financials
45:40
since we already started kind of breaching the topic, okay. Did
45:43
you ever? So you left it like a full time career, right, and
45:47
started building your platform. Was there ever a period where
45:50
you were like, "This may not work out financially"?
46:00
Yeah, I think there's always waves with the market, right?
46:08
And when there's wars or shit hits the fan, or like TikTok was
46:12
going to shut down, people were freaking out. And TikTok, when
46:16
it was about to shut down, was my highest social media platform
46:20
in terms of followers, okay. Right now, it's Instagram, and I
46:23
really like nurture that. And TikTok is kind of a second,
46:26
third tier for me. I just kind of repost on there. But yeah, it
46:29
goes in waves. There are some months that are really slow, and
46:32
it's a scary business because you are working for yourself.
46:36
And if those emails slow down, even though I complain about the
46:39
emails, like it's an amazing thing that I'm busy in the
46:41
emails. So yes, and people have told me though for the past four
46:46
years, this is fleeting, Brett. Get used to it; it's fleeting.
46:51
Even recently, my dad was like, "What are you going to do in two
46:53
years?" I was like, "Well, what do you mean? I'm going to adapt
46:57
because I've always adapted, and if I went from a WordPress blog
47:01
without photos to this, I will adapt, and you just have to have
47:05
that mindset and fight for it. So,
47:08
what's the smartest investment you've ever made for your
47:10
business?
47:11
It is so simple. It is literally the right lighting. It is selfie
47:17
lights.
47:18
Okay.
47:19
And recently, I got a light that I kind of like glued the suction
47:25
cups to it, and it's a big square light. But lighting and
47:29
crisp video quality performs better. Lighting is everything,
47:35
and you can tell a professional content creator to not. So I
47:42
that traveling also paid off. A lot of my travels feel like
47:51
work. I'm going to these glamorous places, but like I
47:55
went to Amagiri last year with a brand
47:59
in Utah.
47:59
In Utah, so beautiful. But we worked. I brought my friend.
48:04
She's a photographer, and we work from 8am. to 8pm. And we're
48:08
getting all the shots. The lighting matters so much, so we
48:11
were like, okay, we need to get the serum in the 3pm. light, you
48:15
know. But the travel really does. The content pays off
48:19
because beautiful settings are always interesting for people to
48:22
watch, and so I would say traveling a lot, but working
48:26
when I travel has paid off for my video content.
48:28
Can we talk a little bit about social anxiety? Yeah, of course.
48:31
Okay, so you're in the public eye, but you've also been very
48:36
public with having social anxiety. Yeah. So how do you,
48:41
especially like, you know, you're you're taking the the me
48:44
moon. How do you manage a social anxiety, and then also like, how
48:49
do you kind of like walk into a room if it's a boardroom or or
48:52
into dinner by yourself, or like, what's that first step?
48:55
Like, do you have a pep talk, or how do you, how do you just like
48:58
take that first step? I
49:00
think the first step is reminding yourself that you know
49:04
what you're talking about in this area. So if you're invited
49:08
to an event or to go speak, it's because you know what you're
49:12
talking about. So remember that, and even if you're babbling on
49:16
like that's what you do and that's what people like, right?
49:20
Yeah. And then also everyone's nervous. I have met the heads of
49:28
the biggest skincare companies and beauty companies and media
49:34
personalities and like major celebrities, and they're nervous
49:37
at their own events. Like everyone's a little bit nervous,
49:40
and if you're not, you're weird or on something. Yeah, you know.
49:45
Um. So I think that's just you. Just remember, everyone's
49:48
nervous, and I have to go to events alone a lot because
49:51
sometimes brands will just give you a plus one. They're like,
49:53
"We're," you know, you have to go sit at a dinner by yourself,
49:57
but I know that other people are by themselves. They're nervous.
50:04
Yeah,
50:04
is there something you do kind of every day that helps you
50:08
manage that anxiety, or does it only kind of come up with
50:12
certain situations? Because by the way, we met at an event, and
50:17
you came up to me and said hello.
50:19
I know,
50:20
so I remember that we were in line. We were in line. Yeah,
50:23
yeah.
50:26
I mean, I think I'm an introvert extrovert. People don't really
50:29
understand. Like, I feel really shy internally, but even my
50:33
therapist is like, "You are not shy." She's
50:35
been
50:35
my therapist for 20 years, and I'm like, "No, but I'm in. I'm
50:39
very shy on the inside, and she's like, "No, you're not,
50:41
because you can talk to people." So I feel like you can still be
50:45
shy and then be able to talk to people. One thing I do every
50:51
day, I don't know, I practice gratefulness. I'm so lucky to be
50:57
invited to these places to have this career. So I think that
51:00
really helps, and then also just have grace for yourself. Like
51:03
there are some weeks where I feel like I am just on top of my
51:08
game. I feel like hot shit. I own this world, and then other
51:12
weeks it's the complete opposite. And I think for women,
51:15
it's really related to our hormones because I'm like, why
51:19
are some weeks I'm so confident, and then other weeks I feel
51:22
weird or a little bit off. Yeah, and so I think our bodies change
51:25
so much too. So, if you're a little off, you know, or like
51:29
I'm jet, I'm so jet lagged right now. I just came back from the
51:31
West Coast at midnight last night. Probably not like my best
51:35
right now, but that's just like how life is. Yeah, you know.
51:39
Give grace. Yeah, give grace, give grace. I love that.
51:42
So let's get into fast field notes before we close up. Okay,
51:46
you've lived in several big cities, including London and New
51:49
York, which are two. I've also lived in both places, and
51:51
they're the hardest cities. So, what's your go-to play for
51:55
building a network in new cities? Again, another scary
52:00
kind of entrance point, right? I think it's so important to
52:06
live in other cities in your lifetime. I think it's like if
52:09
our souls came onto this earth, like why would we just stay in
52:11
one place? Why not go be adventurers and try different
52:15
things in different cities? So, I think the biggest tip is to
52:20
know that it starts very slowly. It's usually a friend of a
52:25
friend that's like your first acquaintance that you go to
52:28
dinner with, and then they have some little event, and then you
52:32
go to that event and you meet two more friends there, and you
52:36
do have to say yes a lot more. And it's hard if you're an
52:39
introvert. You know, like I moved to New York when I was 30.
52:43
If I moved to New York now, it would probably be a little bit
52:46
harder because at 40, I like staying home a lot
52:48
more.
52:49
But it's just saying yes, and that it's really slow. And if
52:52
you've made one good friend that month, like that's a win.
52:56
Yeah. If
52:56
you have one dinner a week, that's a win. Your wins can't be
53:02
compared to what your life was like back home. Nothing can be
53:06
compared. So I think that's also you can't compare your Friday
53:10
night back at home that you've had for 10 years to a new Friday
53:13
night in your new city. Like, okay, maybe you don't have
53:15
anything going on, but
53:17
yeah. So we talked a lot about your content revolving around
53:21
like skincare and wellness and beauty and women's health and
53:25
women's sovereignty. What's one hot beauty tip for busy
53:28
builders? Because none of us sleep.
53:31
Oh gosh, you know what facial I love that people don't talk
53:36
about enough is it's called Aqua Gold.
53:38
Okay,
53:39
and it's basically microneedling,
53:42
okay,
53:43
with this cocktail of like vitamin C, but a little bit of
53:46
Botox. But the Botox only goes like superficially, like in the
53:51
first few layers. Like most Botox will go deep into your
53:54
muscle, but this just smooths like your first few layers,
53:59
okay.
54:00
And there's no downtime, and it just gives your skin this glow.
54:05
So a lot of people get it like before their wedding because it
54:07
only lasts about a month. But I do that for like every special
54:12
occasion or big trip. Like I'll go to Europe next month and the
54:18
Aqua Gold facial. Aqua Gold facial. Okay. Yeah. Having had
54:21
my own business as a former entrepreneur, I think it's a
54:24
really good question for all of us. How do you keep the joy and
54:27
magic in life? Because it is you're you're working 24/7. So
54:31
how do you keep that joy and magic alive? I'm really bad at
54:36
that because I'm a workaholic. Yeah, because it's so exciting
54:43
when you find something that you're good at, and I had so
54:47
many years where I wasn't like I didn't find my groove in my
54:51
career till I was 35. So from 21, when I graduated college to
54:56
35, like I was kind of a failure in my mind, you know. Um, but
55:01
finding the joy is like you just have to like stop every once in
55:04
a while and look around and just be like, what? Like I'm stressed
55:07
because I'm late, but I'm all dressed up going to a cool
55:11
podcast.
55:12
Yeah,
55:12
like and talk about you know with another amazing smart
55:15
woman, and then we get to share this with the world. And um,
55:19
it's just again, it's gratefulness and practicing
55:21
that, and I think that's how you find the joy.
55:25
Do we have time to talk about the wedding? We have to breach.
55:27
Okay, the the wedding. Congratulations,
55:31
wedding.
55:31
You recently had a big day. Yes, tell us about that. The
55:36
wedding birthday.
55:37
Yes,
55:37
I recently turned 40 in February, and about six months
55:41
leading up to it, I was just devastated. I do think that I'm
55:46
going through a bit of a midlife crisis, and I don't think people
55:48
talk about that enough as women. Like we hear of like, oh, the
55:52
dads that bought the sports cars, but like there's so much,
55:56
almost like mourning your youth and reflection of what what did
56:01
I do right, and how am I on this timeline now? Like, how did I
56:04
end up here, right? And so I was kind of freaking out. And I
56:07
think also women that are single at 40 have a very different
56:11
experience turning 40 than married. And so I have a lot of
56:14
married friends that have kids, and they're like, 40 is amazing.
56:17
I loved turning 40, but I think that's coming from a place of
56:20
privilege, because I'm like, okay, well, you have something
56:23
sorted out, but like, I don't know about my fertility, and I
56:26
don't know if I want to be a mother yet. And like, these are
56:28
the years that will define my future. So I was like, what will
56:32
I? What can I do to pressure so much pressure? And I was like,
56:35
what can I do to like at least look forward to these next six
56:38
months instead of dreading it? And I was like, I'm going to
56:40
throw a huge party, and my favorite thing in life is like
56:45
the British aristocracy. Like I love Princess Diana and like
56:49
Downton Abbey, and I was like, I just started looking at like
56:53
renting these houses, and it wasn't as much as I thought.
56:56
Like originally, I think I wanted to do like a yacht for my
56:58
birthday, and then I was like, okay, that's 200,000. We cannot
57:01
do that, but these houses are like doable-ish, and so I found
57:07
this dream house in the British countryside, and I turned it
57:11
into this three-day event, and it kind of just started as a
57:15
birthday party, and I was like, I want to make it salt burn
57:18
themed, where it's very like black tie, and then I started
57:21
looking at dresses, and then I was like, you know, what if I do
57:24
something crazy and just wear a white dress?
57:26
Yeah,
57:26
because when else would I? When else do I get to go and wear a
57:30
fabulous white dress? And so it started there, and then it
57:34
turned into this whole kind of mini wedding where I was like,
57:38
well, I want to have speeches, and I think I want to walk down
57:42
the grand staircase, and then I guess I also want to have a
57:45
violinist play the canon D because that's what you do when
57:48
you're in the white dress. And so it just started building into
57:52
this wedding birthday, and then my friends were just all in on
57:55
it, and everyone just like loved the idea, and we're like, what
57:58
about this? What about this? And and so yeah, it was this. I
58:01
basically threw myself a wedding. We had themed days, the
58:05
tablescapes, photographers, saxophonists. It was, it was
58:10
really cool.
58:11
And then you ended up, and People.
58:14
That I was in People magazine. It was in the New York Times.
58:18
Yeah,
58:19
I was just recently interviewed on the Today Show, Australia,
58:23
which is so exciting. Yeah, so I think it's also a new cultural
58:26
movement where it's inspiring women that you know maybe are on
58:30
a different timeline in their lives at 40 to celebrate
58:34
themselves because we have spent so much money going to baby
58:37
showers and bachelorettes. Yes,
58:39
and it's like, well, maybe the wedding doesn't happen for us,
58:43
so like, let's just put our own spin on it. So, if our audience
58:50
only takes one single thing away from this whole entire
58:53
conversation, yeah, about how to mean business, what would it be?
59:01
Waiting is going to cost you the most amount of time, and cost
59:09
you your business. Do not wait for things; just do
59:14
it.
59:14
And as a perfectionist, that's very hard. But it's okay if you
59:19
do a piece of content, or it's v1 and it's kind of crappy
59:24
because first of all, in like two years, people won't even
59:26
remember what that is
59:27
exactly.
59:28
But just start, but like, don't wait for things in life. Don't
59:31
wait to take the trip. Don't wait to plan the big event for
59:34
yourself, because you don't know how long you have. And so I
59:40
think just stop waiting and saying that you're doing it, and
59:44
just do it. Execute. I think the biggest, the most successful
59:49
business people I know are executors. They're not. They're
59:54
not making the best product and have the best business, but
59:58
they're executors. Thank you. Thank you for all your wisdom.
1:00:01
Thank you. It was so fun.
1:00:05
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1:00:11
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1:00:14
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1:00:31
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