Okre - Barcelona's First Freeze-Dried Food Brand

Frozen Assets: Freeze-Drying for Entrepreneurs · May 25, 2026 · 22m

In this episode of the Frozen Assets podcast, I sat down with Jorge, the co-founder of Okre, a freeze-dried food company based in Barcelona, Spain. Jorge found his way into this industry the same way a lot of people do, by searching YouTube for answers and eventually landing on the Freeze Dried Business channel.

His background is in outdoor sports and bike packing, and that's actually what sparked the whole idea. After paying a lot for a disappointing freeze-dried meal on a multi-day trip, he came home curious and started digging. One freeze dryer turned into four, and what started as testing…