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Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave with Robbie Baxter
Robbie Baxter is the world's leading expert on subscription and membership models. She wrote two bestselling books The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has advised organizations like Netflix, Microsoft and the Wall Street Journal.
Top 3 Value Bombs
1. Success comes from solving a real problem—not always from following your passion.
2. Subscriptions aren't about dumping content—they're about building trust and solving an ongoing need.
3. Subscribers stay for the community—make them feel they belong and they'll never want to leave…
The skinny
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