Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Yoga Studio Uses Google Maps Posts to Fill Classes
In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small yoga studio in Portland uses Google Maps posts — not just attributes or reviews — to fill its 6 AM and lunchtime classes. They break down the studio's specific posting cadence (three posts per week, always with a photo and a call-to-action button), the surprising metric that predicts class attendance (post views vs. direction requests), and why the owner treats Google Maps posts like a micro-blog rather than a billboard. Lucas shares data from a study showing that businesses posting weekly on Google Maps…
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