Latest / The Chris LoCurto Show
546 | Your New Job: Chief Behavior Officer
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Defining and shaping company culture. 0:00
Chris LoCurto discusses the role of a Chief Behavior Officer, defining culture as actions and attitudes.
He argues that leaders should shape culture, rather than simply expecting good behavior from employees.
Chris LoCurto emphasizes the importance of defining and shaping a great culture in a company or family, as it brings power and momentum when everyone is moving in the same direction.
He contrasts this with a poor culture, where gossip, backstabbing, and low morale hinder…
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