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SBP 213: The Cannes Cut - Dull Ads Are A System, Not A Symptom. With Orlando Wood.
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Day 4 on the Croisette, and the Cannes Festival of Creativity is in full swing. The Cannes Cut series is proudly presented by System1.
Vanessa Chin, VP Marketing at System1, opens with a live field dispatch: which campaigns are actually scoring at Cannes, what the new Creator Effectiveness Playbook says about briefing for emotional impact, and why Dunkin' took gold while Kit Kat posted one of the highest out-of-home scores System1 has ever recorded.
She also tackles the question the industry keeps circling - is AI the creative revolution everyone promised, or just a better…
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