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Podcast: Crucial FX’s Mark Rivkin discusses the Origin experience
For the latest edition of the Event Industry News podcast, we welcomed Mark Rivkin, managing director at Crucial FX, to discuss his latest venture: Origin
Crucial FX is an experience company that utilises technology such as projection mapping, lasers and sound to create stunning live events. Product launches, dinner shows, and seasonal celebrations are just a few examples of where Crucial FX are commissioned with creating memorable experiences that later become a talking point.
Mark explained that describing to customers what Crucial FX can do proved difficult at times because of the range of…
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