From Deck Shoes to Global Icon: Dubarry of Ireland
Melissa Moore chats with Michael Walsh, Marketing Director at Dubarry of Ireland, the luxury brand known for premium footwear and lifestyle apparel. Michael shares how Dubarry evolved from a niche sailing boot maker into a global lifestyle brand while staying true to Irish heritage and craftsmanship.
They discuss:
Retail innovation, including pop-ups, flagship stores and direct-to-consumer strategies.
Customer-driven product design, from sailing boots to country boots.
Digital marketing, sustainability and creating unforgettable in-store experiences.
Expansion plans and upcoming collections…
The skinny
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