Latest / Earn Your Leisure / EYL #122 Gary Vee on the Future of Business, Social Media, & Virtual Reality

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EYL #122 Gary Vee on the Future of Business, Social Media, & Virtual Reality · Earn Your Leisure

• 0:00
  Speaker 1: Coach, the energy out there felt different. What changed for
• 0:03
  Speaker 1: the team today?
• 0:03
  Speaker 2: It was the new game day scratches from the California
• 0:06
  Speaker 2: Lottery players.
• 0:07
  Speaker 3: Everything.
• 0:07
  Speaker 2: Those games sent the team's energy through the roof.
• 0:09
  Speaker 1: Are you saying it was the off field play that
• 0:11
  Speaker 1: made the difference on the field.
• 0:13
  Speaker 2: Hey, little play makes your day, and today it made
• 0:15
  Speaker 2: the game. That's all for now, Coach, one more question.
• 0:19
  Speaker 4: Played the new Los Angeles Chargers, San Francisco forty nine
• 0:21
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• 0:25
  Speaker 4: A little play can make your day. Peace made responsibilit
• 0:28
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• 0:29
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• 0:30
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• 1:27
  Speaker 5: See you on the other side.
• 1:30
  Speaker 7: My graduates from my school being forced back drop.
• 1:35
  Speaker 3: Bag drop, Mike, drop back, drop drop.
• 1:49
  Speaker 6: All right, guys, welcome back EYL. This is a long
• 1:52
  Speaker 6: anticipated episode something that you know, I'm sure everybody, all
• 1:57
  Speaker 6: the earners all across the world are extremely excited about.
• 1:59
  Speaker 6: Somebody He's asking for it for the exception of Ernialisia,
• 2:02
  Speaker 6: and as we've gotten bigger.
• 2:05
  Speaker 3: The guests has just gotten That's true. Yeah, So you know,
• 2:08
  Speaker 3: Gary Vaynerchuk, did I pronounce that correctly.
• 2:12
  Speaker 5: I think he did a good job.
• 2:13
  Speaker 3: Okay, Okay, you nailed it.
• 2:16
  Speaker 6: Okay, better known as Gary V. Serial entrepreneur, chairman of
• 2:21
  Speaker 6: his own Communications.
• 2:22
  Speaker 5: We got a new word form. We got new word
• 2:23
  Speaker 5: form operating entrepreneur.
• 2:25
  Speaker 3: There you have it.
• 2:26
  Speaker 6: CEO CEO, CEO of the Media Ad Agency, Social Media,
• 2:32
  Speaker 6: trail Blazer, Angel Investor, Cultural Icon. Couldn't keep going on
• 2:36
  Speaker 6: and on, but yeah, for sure. So first and foremost, Gary,
• 2:40
  Speaker 6: thank you for joining us.
• 2:41
  Speaker 8: Appreciate it, Matt, I really appreciate your time, and I'm excited.
• 2:45
  Speaker 7: To be here.
• 2:46
  Speaker 6: Yeah, for sure. So let's jump right into it. Our
• 2:49
  Speaker 6: show is a little different because, you know, we break
• 2:51
  Speaker 6: down the business models, we break down entrepreneur success. Like
• 2:54
  Speaker 6: when we had Mark Cuban on shout out to Mark
• 2:56
  Speaker 6: and we asked him about his deal that he did
• 2:58
  Speaker 6: when he sold it and then he you know, had
• 3:00
  Speaker 6: the stock and he gave a great explanation. So a
• 3:02
  Speaker 6: lot of people might or they may or they may
• 3:03
  Speaker 6: not know your story. They heard the story about you
• 3:06
  Speaker 6: started in the wine business, your family's wine business right
• 3:10
  Speaker 6: in the late nineties and turned it from three million
• 3:13
  Speaker 6: operation to I believe a sixty million dollar operation and
• 3:16
  Speaker 6: you did it. It was early in it we called
• 3:18
  Speaker 6: digital real estate and first wine e commerce platform. So
• 3:23
  Speaker 6: can you talk about that, how you had the foresight
• 3:25
  Speaker 6: and how you actually transitioned that and how you was
• 3:27
  Speaker 6: early onto the e commerce phase.
• 3:31
  Speaker 8: Timing is incredible about this. I just literally literally got
• 3:35
  Speaker 8: off the phone with my six best buds from college.
• 3:39
  Speaker 8: Shout out to three oh one the spot, Miss Iraq,
• 3:42
  Speaker 8: d justin La Tokyo, Joe, and Glen. It was there
• 3:47
  Speaker 8: in Mount Ida College in Newton, mass in nineteen ninety
• 3:52
  Speaker 8: five when p from Maine we had nicknames for everybody.
• 3:58
  Speaker 8: Pete from Maine said come and check this out. And
• 4:01
  Speaker 8: I heard coo coooch for the first time, and I said,
• 4:07
  Speaker 8: the fuck is this? And He's like, this is the
• 4:09
  Speaker 8: World Wide Web.
• 4:10
  Speaker 7: And I was like, I heard about that shit, and I.
• 4:13
  Speaker 8: Want this is how for the kids that are listening
• 4:15
  Speaker 8: to how crazy the internet was. In ninety four ninety five,
• 4:18
  Speaker 8: I waited my turn to get on the computer to
• 4:22
  Speaker 8: go on AOL.
• 4:23
  Speaker 7: It was so crazy, this.
• 4:25
  Speaker 8: Thing like being on the Internet and seeing people in
• 4:28
  Speaker 8: chat rooms that I watched it as a spectator while
• 4:32
  Speaker 8: my man was on the keyboard. And I finally like
• 4:36
  Speaker 8: an hour later, sat down and clicked a couple of
• 4:40
  Speaker 8: buttons and found myself on a baseball card bulletin board
• 4:44
  Speaker 8: in AOL and about seven minutes into my Internet life,
• 4:49
  Speaker 8: which was this, I said, this is going to change
• 4:52
  Speaker 8: my life straight up, just like that, like straight out
• 4:54
  Speaker 8: of fucking movie. And that started the conversation in my
• 4:59
  Speaker 8: head which late to six months later saying to my dad, Dad,
• 5:03
  Speaker 8: we need a website for the liquor store. We didn't
• 5:07
  Speaker 8: have a computer. My dad didn't take credit cards, like
• 5:10
  Speaker 8: he was old school. I was born in the Soviet Union.
• 5:13
  Speaker 8: He's like cash only, doesn't trust people, like, wouldn't take checks,
• 5:16
  Speaker 8: doesn't believe in anybody, like you know, like all that
• 5:18
  Speaker 8: stuff like and and I got him there. I just
• 5:23
  Speaker 8: completely knew the same, you know.
• 5:25
  Speaker 7: It's funny.
• 5:26
  Speaker 8: The one skill I really have is my intuition about
• 5:31
  Speaker 8: things and people is heavy.
• 5:33
  Speaker 7: Like it's just really my biggest thing.
• 5:36
  Speaker 8: So like literally looking at the Internet or looking at
• 5:38
  Speaker 8: the investments I made, Facebook, Twitter, Coinbase, or the fact
• 5:42
  Speaker 8: that I bought bitcoin in twenty fourteen is no different
• 5:47
  Speaker 8: than me thinking that Gunna or the baby was gonna
• 5:50
  Speaker 8: be good, or that I thought Alvin Kamara was going
• 5:54
  Speaker 8: to be a good player when we started van Ter Sports,
• 5:56
  Speaker 8: even though he was the backup running back at Tennessee.
• 5:59
  Speaker 8: There's there's something in me that understands people and understands
• 6:04
  Speaker 8: what people are going to do. And that's been my
• 6:06
  Speaker 8: whole life. Like if I was an A and R guy,
• 6:09
  Speaker 8: I would dominate. If I was a scientist, like looking
• 6:12
  Speaker 8: at spiders for twenty years in the woods, I would
• 6:15
  Speaker 8: figure it out, Like that's my thing. And so that's
• 6:20
  Speaker 8: what happened with the Internet. That's how it started. And
• 6:22
  Speaker 8: I you know my mission in my twenties. You know,
• 6:24
  Speaker 8: I was king this country with nothing. I was born
• 6:27
  Speaker 8: in Russia, lived in a studio in Queen's with like
• 6:29
  Speaker 8: eight family members. Like I grew up rugged, Like my
• 6:31
  Speaker 8: mom was frugal and wasn't about didn't have money. So
• 6:35
  Speaker 8: I was like if I wanted Nintendo, if I wanted stuff,
• 6:39
  Speaker 8: I had to buy it as a kid.
• 6:40
  Speaker 7: So I'd always fight for.
• 6:42
  Speaker 8: Money and business and my number one goal was to
• 6:47
  Speaker 8: help my parents liquor store business. Like I gave up
• 6:51
  Speaker 8: my twenties, all of my twenties. Man, when kids talk
• 6:54
  Speaker 8: to me about like, oh, I'm like, I gave up
• 6:57
  Speaker 8: all my twenties to build a business for my parents.
• 6:59
  Speaker 8: I left with zero ownership of that business, and I
• 7:02
  Speaker 8: blew that business up from three to sixty million. And
• 7:04
  Speaker 8: you know, sometimes people try to rag on me, like, ah,
• 7:06
  Speaker 8: you got handed shit.
• 7:07
  Speaker 7: I'm like, you think that's what happened. Let me tell
• 7:09
  Speaker 7: you the truth.
• 7:10
  Speaker 8: I took a business from three to sixty million, never
• 7:13
  Speaker 8: got paid shit because in the family business, you put
• 7:15
  Speaker 8: all back in the business. So it's one thing if
• 7:17
  Speaker 8: you make money for somebody else in a corporation, but
• 7:19
  Speaker 8: at least you get paid a million dollars a year.
• 7:21
  Speaker 8: I was getting paid fifty sixty seventy thousand a year
• 7:24
  Speaker 8: building a big ass business, And at thirty four years old,
• 7:27
  Speaker 8: left and had to start my company in somebody else's
• 7:30
  Speaker 8: conference room Vayner Media, in Buddy Media's conference room, because
• 7:33
  Speaker 8: I didn't have the money to pay rent.
• 7:36
  Speaker 5: So this is this is pre social media. So what
• 7:39
  Speaker 5: strategies that you use in to build a company from
• 7:41
  Speaker 5: three to sixty right? Because this is I mean, Internet
• 7:44
  Speaker 5: is just help yep.
• 7:46
  Speaker 8: Back then, it was email and Google AdWords that really
• 7:49
  Speaker 8: took me off, right, and banner ads.
• 7:52
  Speaker 7: People used to click banner ads kids.
• 7:54
  Speaker 8: I would buy a banner ad for five hundred dollars
• 7:56
  Speaker 8: a month on a website like wine dot, like a
• 7:59
  Speaker 8: Windspectator dot, and people click that shit. You know, back
• 8:02
  Speaker 8: then everyone was curious about everything, like banners are like,
• 8:05
  Speaker 8: oh cool.
• 8:06
  Speaker 7: It was kind of like cool.
• 8:07
  Speaker 8: You're like, oh shit, takes me somewhere else, like you know,
• 8:10
  Speaker 8: you know again, I'm talking like it's one hundred years ago.
• 8:13
  Speaker 8: It's only twenty five years ago. But it's like it's
• 8:16
  Speaker 8: like a it's a lifetime ago. It was cell phones.
• 8:19
  Speaker 7: It was crazy.
• 8:19
  Speaker 8: There was no laptops, Like you got to sit at
• 8:21
  Speaker 8: a fucking desk to be on the internet.
• 8:23
  Speaker 5: This feels like a scene in the Record Ralph movie.
• 8:26
  Speaker 5: He's just present there.
• 8:28
  Speaker 8: But so banner ads being you know, a little early
• 8:32
  Speaker 8: social called forums, remember bulletin boards and messages.
• 8:36
  Speaker 7: I was part.
• 8:37
  Speaker 8: I was part of those, all the wineboards. They're like,
• 8:40
  Speaker 8: why do you know so much I own or my
• 8:42
  Speaker 8: family owns or my dad and I run this place
• 8:45
  Speaker 8: called wine Library. Check it out win library dot com.
• 8:47
  Speaker 8: Two clicks, five clicks, like real like bricklaying sh you know.
• 8:51
  Speaker 8: And then and then I figured out email in ninety seven.
• 8:55
  Speaker 8: I was like, okay, this is gonna be big. And
• 8:57
  Speaker 8: so I just started asking every customer that came into
• 8:59
  Speaker 8: the liquor store, you got to email. And then again
• 9:01
  Speaker 8: back to the old days twenty five years ago, people
• 9:03
  Speaker 8: be like, yeah, I got an email, it's AOL at
• 9:06
  Speaker 8: Yahoo dot com.
• 9:09
  Speaker 7: You know, like it was, but it was crazy.
• 9:11
  Speaker 8: Luckily, the store was in Jersey where a lot of
• 9:14
  Speaker 8: people worked in Wall Street, and the Wall Street cats
• 9:17
  Speaker 8: had email pretty early, and so you know, started getting
• 9:21
  Speaker 8: that Wall Street clientele, and that's you know, I really
• 9:24
  Speaker 8: started changing our business.
• 9:26
  Speaker 7: But catalogs. I did catalogs, direct mail.
• 9:29
  Speaker 8: Newspaper, full page ads in the New York Times and
• 9:32
  Speaker 8: Wall Street Journal and Star Ledger and Jersey Big shout out.
• 9:34
  Speaker 8: When I was you know, when I made a couple
• 9:36
  Speaker 8: of bucks and was able to put the money, you know,
• 9:38
  Speaker 8: it was all family immigrant businesses are. You don't take
• 9:41
  Speaker 8: money out to buy shit, You put it back into business,
• 9:44
  Speaker 8: back in the business, back in the business. So one
• 9:46
  Speaker 8: of the reasons I never really amassed a lot of
• 9:48
  Speaker 8: money during that time was my dad wasn't paying me
• 9:52
  Speaker 8: or him any real money. Every dollar was back into advertising,
• 9:56
  Speaker 8: back into more employees, back back back, and so we
• 9:58
  Speaker 8: were feeding one of the reasons.
• 10:01
  Speaker 7: I tell a lot of entrepreneurs now, like, feed your business.
• 10:04
  Speaker 8: You know, everyone wants to be an entrepreneur to take
• 10:06
  Speaker 8: it out and buy a fucking rollie, right and buy
• 10:08
  Speaker 8: a bent and like and buy like some And I'm like, no, no, no,
• 10:12
  Speaker 8: no, no no no no no, don't flex yet you just
• 10:14
  Speaker 8: started put it back in back in. Your watch will
• 10:17
  Speaker 8: be more expensive, your trip will be nicer, your flying
• 10:21
  Speaker 8: accommodations will be better. But you got to feed your
• 10:23
  Speaker 8: business for a minute.
• 10:25
  Speaker 6: Yeah, stay down till you come up. So you talked
• 10:29
  Speaker 6: about how you left the company and left with zero.
• 10:32
  Speaker 6: So you left with Hey, why did you leave? So
• 10:35
  Speaker 6: it's a family business, you grew it, it's sixty million dollars,
• 10:38
  Speaker 6: it's you know, going nicely, ten x the whole situation,
• 10:41
  Speaker 6: on twenty x the whole situation.
• 10:42
  Speaker 3: So did why did you leave?
• 10:44
  Speaker 8: And get some real shitre Three main reasons resentment, my
• 10:51
  Speaker 8: brother's eleven years younger than me, and I love my pops.
• 10:54
  Speaker 7: Let me break them down for you, because you guys
• 10:57
  Speaker 7: go deep heer.
• 10:57
  Speaker 8: I'm gonna give it to you shit that I don't
• 10:59
  Speaker 8: usually talk about. You work fifteen hours a day, including Saturdays,
• 11:04
  Speaker 8: because you're in the retail business from twenty two to
• 11:07
  Speaker 8: thirty two years old, no fun, no trips, work fifteen
• 11:11
  Speaker 8: hours a day, real shit now, not like fucking like
• 11:14
  Speaker 8: propaganda where people acting like they're working in the store
• 11:17
  Speaker 8: eight am, leave the store, ten pm, in the store
• 11:21
  Speaker 8: seven am, leave the store eleven pm. For fucking ten years,
• 11:25
  Speaker 8: and you take it from three point eight million to
• 11:29
  Speaker 8: sixty and you have no real, real, real money like that,
• 11:33
  Speaker 8: and now you're married and you've got a little bit
• 11:35
  Speaker 8: of right, you start being fucked up a little.
• 11:41
  Speaker 7: Got it.
• 11:41
  Speaker 5: I'm just talking.
• 11:41
  Speaker 7: Really, I was like, yo, I was a kid. I
• 11:45
  Speaker 7: you know.
• 11:45
  Speaker 8: Now, listen, the reason I wasn't really fucked up and
• 11:47
  Speaker 8: it was okay was I wanted that I wanted to
• 11:50
  Speaker 8: pay my parents back.
• 11:51
  Speaker 7: I knew I was fucking great. I knew it.
• 11:53
  Speaker 8: I knew what's going on with me right now. And
• 11:55
  Speaker 8: on some record, on the record, shit, I even started. No,
• 12:00
  Speaker 8: I'm being really honest with you guys, like you're you're
• 12:03
  Speaker 8: gonna look at this video and thirteen years A gonna
• 12:05
  Speaker 8: be like, damn, he really wasn't even like in the
• 12:07
  Speaker 8: same universe, Like I mean it, I really feel like
• 12:10
  Speaker 8: I'm just starting.
• 12:10
  Speaker 7: I'm patient. I know life is long. I have wisdom.
• 12:14
  Speaker 8: I hung out with old old grandparents all the time
• 12:17
  Speaker 8: as a kid, and I never understood why, And now
• 12:18
  Speaker 8: I understand. I'm an old soul. I was patient. I
• 12:21
  Speaker 8: knew I could give up my twenties for my parents.
• 12:23
  Speaker 8: Feel good about that. Feel like I really put them
• 12:25
  Speaker 8: on because they put me on. Be like, you know,
• 12:28
  Speaker 8: settle that settle that bad.
• 12:29
  Speaker 7: You know what I mean? Now we even really I
• 12:33
  Speaker 7: was a little bit like that.
• 12:33
  Speaker 8: I needed it for me, but I really love my
• 12:35
  Speaker 8: parents and some real shit to the best. I was like,
• 12:38
  Speaker 8: fuck it, I'm gonna get mine regardless. Let me really
• 12:40
  Speaker 8: do something here. But now, after a decade, I started
• 12:44
  Speaker 8: getting into that little place of like number two. My
• 12:47
  Speaker 8: brother's eleven years younger than me. My parents were twenty
• 12:50
  Speaker 8: when they had me, like that old Russia shit, you know.
• 12:52
  Speaker 8: Like So, so my brother was coming up and he
• 12:56
  Speaker 8: didn't want to work with my dad.
• 12:57
  Speaker 7: My dad's a tough like.
• 12:58
  Speaker 8: My dad's a different kind of person, old school, and
• 13:00
  Speaker 8: he didn't want to be about that, And so I
• 13:02
  Speaker 8: wanted to jam with him. You know, I've been teaching
• 13:05
  Speaker 8: him entrepreneurship since he was a kid eBay, garage sales,
• 13:07
  Speaker 8: all that shit that people know about me.
• 13:08
  Speaker 7: So I really wanted to jam with him.
• 13:10
  Speaker 8: So we kind of decided somewhere around his senior high
• 13:13
  Speaker 8: school freshman ye of college.
• 13:14
  Speaker 7: Like we're going to do this.
• 13:15
  Speaker 8: So that was in the back of my mind, and
• 13:17
  Speaker 8: you know, I left when he graduated. He graduated in
• 13:20
  Speaker 8: May of two thousand and nine and I left started Vannermedia,
• 13:23
  Speaker 8: but I was doing both. I was doing Wine Library
• 13:25
  Speaker 8: with Vayner Media from two thousand and nine to twenty
• 13:27
  Speaker 8: eleven and then number three. I loved my dad. Let
• 13:31
  Speaker 8: me explain. My dad was one of the guys. He
• 13:34
  Speaker 8: was one of the ten to fifteen guys in the
• 13:36
  Speaker 8: liquor business in Jersey. He had one of the good
• 13:37
  Speaker 8: stores toing four million a liquor store in the eighties.
• 13:40
  Speaker 8: That's real money. You know, it's a different day, different age.
• 13:43
  Speaker 8: There was no major players. Liquor business is fragmented. You
• 13:46
  Speaker 8: don't have Walmarts and shit like that. So he was
• 13:49
  Speaker 8: a guy. He was one of the guys. He was
• 13:50
  Speaker 8: one of the people that could throw around some clout.
• 13:52
  Speaker 8: He was one of the bigger buyers and he loved it.
• 13:54
  Speaker 8: He loved it. I came along and took that shit
• 13:58
  Speaker 8: to the fucking moon. So I became the guy. And
• 14:03
  Speaker 8: so now all of a sudden, you see where I'm
• 14:04
  Speaker 8: going right now? The suppliers people, Yeah, all of a sudden,
• 14:08
  Speaker 8: my dad lost his clout. Yeah, and my dad and
• 14:11
  Speaker 8: I wasn't about sharing it either, because I took the
• 14:13
  Speaker 8: wheel and was like, no one person can drive, So like,
• 14:15
  Speaker 8: go in the passenger seat. I love you, Dad, You're
• 14:18
  Speaker 8: still my dad, And you could always call that once
• 14:20
  Speaker 8: in a blue moon dad card and make me do
• 14:22
  Speaker 8: something I don't want to do. But ninety eight percent
• 14:24
  Speaker 8: of time I'm driving. And the first year that I
• 14:28
  Speaker 8: did the business, he was renovating and decided to build
• 14:31
  Speaker 8: a new house for him and my mom. He loves construction,
• 14:34
  Speaker 8: so they built a new house. And that first year
• 14:36
  Speaker 8: we went from four to ten million, and he kind
• 14:39
  Speaker 8: of looked, He's like fuck.
• 14:42
  Speaker 7: Three, right, So he was like.
• 14:44
  Speaker 8: I love you, but fuck, I'm not going to mess
• 14:47
  Speaker 8: with this. Next year seventeen and he's like, okay, I
• 14:49
  Speaker 8: got something. And so but what that did was I
• 14:52
  Speaker 8: was willing to do it for him, but I was
• 14:54
  Speaker 8: going to take the shine. I was going to have
• 14:56
  Speaker 8: the leverage. I was going to be the guy and
• 15:00
  Speaker 8: and I loved my dad, and we were starting to
• 15:02
  Speaker 8: have conflict. It was pretty cool for the first eight
• 15:05
  Speaker 8: or nine years, little things, but now we were starting
• 15:08
  Speaker 8: to have consistent conflict. I had my resentment up. I
• 15:11
  Speaker 8: become real famous in the liquor business, the guy guy,
• 15:14
  Speaker 8: and nobody gave a shit about my dad. And I
• 15:16
  Speaker 8: saw the pain and his eyes, and it hurt me
• 15:18
  Speaker 8: because I loved my dad and people forgot about his part.
• 15:20
  Speaker 8: He came to America with no language, he came to
• 15:23
  Speaker 8: America with no money. He came to America and took
• 15:25
  Speaker 8: all the risk and went from and what he did
• 15:28
  Speaker 8: from zero to what he did, I know, I'm going
• 15:31
  Speaker 8: to the tippy top of all time, and I'm still
• 15:33
  Speaker 8: going to always admire what he did from zero to
• 15:35
  Speaker 8: that spot, right, And I have my own zero story,
• 15:38
  Speaker 8: but it's different, and he's my dad, and so it
• 15:41
  Speaker 8: just felt like the right time.
• 15:42
  Speaker 7: If that makes sense that translation.
• 15:44
  Speaker 6: That's an honest answer. So when you start the media company,
• 15:48
  Speaker 6: I'm assuming, all right, so you learn early as far
• 15:51
  Speaker 6: as emails and internet marketing and all of that, So
• 15:55
  Speaker 6: you just transitioned that into.
• 15:58
  Speaker 8: Ye ye have two thousand and six, YouTube comes out
• 16:01
  Speaker 8: and I'm like, this is gonna be big. I hate
• 16:03
  Speaker 8: it again?
• 16:04
  Speaker 3: Why you Why did you think YouTube was gonna be big?
• 16:07
  Speaker 8: Because I thought the internet was gonna take over the world,
• 16:09
  Speaker 8: and here was the first thing I ever saw that
• 16:10
  Speaker 8: did videos proper, you know.
• 16:14
  Speaker 7: I was like, this is it. And you know what's
• 16:16
  Speaker 7: beautiful about being old is you got the receipts. Go
• 16:18
  Speaker 7: to YouTube.
• 16:19
  Speaker 8: Type in Wine Library, episode one, February twenty first, two
• 16:23
  Speaker 8: thousand and six, when it was still independent.
• 16:25
  Speaker 7: Google hadn't even bought it. I saw it.
• 16:28
  Speaker 8: The video starts with me saying, I think this is
• 16:30
  Speaker 8: the first wine show on the internet, Like you know
• 16:31
  Speaker 8: what I mean.
• 16:32
  Speaker 5: Like, yeah, I watched it. I watched it.
• 16:34
  Speaker 7: I appreciate it. But so I saw it, I did it,
• 16:37
  Speaker 7: and I was right.
• 16:39
  Speaker 8: And then YouTube sells for one seven one point seven
• 16:42
  Speaker 8: billion in two thousand and seven, and to help everybody here,
• 16:46
  Speaker 8: that'd be like TikTok selling for a trillion to Facebook
• 16:50
  Speaker 8: right now.
• 16:51
  Speaker 7: The number was crazy.
• 16:52
  Speaker 8: Back then, one seven was like like, you didn't even
• 16:57
  Speaker 8: think about shit like that, right, And so that happened,
• 17:02
  Speaker 8: and that's when my career really took off. I said,
• 17:04
  Speaker 8: wait a minute. I was right about dot com, I
• 17:07
  Speaker 8: was write about email. I was right about Google AdWords.
• 17:10
  Speaker 8: I was right about you know, blogging, even though I
• 17:13
  Speaker 8: didn't do it. I was right about this YouTube thing.
• 17:16
  Speaker 8: Maybe I'm not just a good businessman or ricker, store
• 17:19
  Speaker 8: runner or seller. I might be good at like just
• 17:22
  Speaker 8: knowing shit. That's literally the combo I had with myself.
• 17:25
  Speaker 8: And I read an article that YouTube had angel investors,
• 17:30
  Speaker 8: and I was like, what's an angel investor? I googled
• 17:32
  Speaker 8: it and I was like, I'm going to be an
• 17:34
  Speaker 8: angel investor. And the next year I went to south
• 17:37
  Speaker 8: By Southwest cause I got to put you got.
• 17:39
  Speaker 7: To put yourself in it. If you're going to be
• 17:40
  Speaker 7: in it.
• 17:41
  Speaker 8: I want the Silicon Valley a bunch. And within the
• 17:44
  Speaker 8: year of me deciding that to that one hundred and
• 17:48
  Speaker 8: fifty I don't remember eighty to one hundred and fifty
• 17:50
  Speaker 8: K I saved because I was living in a bullshit apartment,
• 17:53
  Speaker 8: never going out. So even though I was making fifty,
• 17:56
  Speaker 8: I was saving four thousand a years, making save in
• 17:59
  Speaker 8: eight that in a year. You see what I'm saying.
• 18:01
  Speaker 8: So when I tell kids with my content, like be
• 18:04
  Speaker 8: humble I lived. I don't give advice that I fucking
• 18:07
  Speaker 8: read in a book. I don't give advice that I
• 18:09
  Speaker 8: didn't live. So because I was living humble and not
• 18:13
  Speaker 8: buying dumb shit, even though I wasn't making much, I
• 18:16
  Speaker 8: had a little something. And now I saw this opportunity
• 18:20
  Speaker 8: and the first three companies I invested in for Facebook, Twitter,
• 18:24
  Speaker 8: and Tumblr, and it changed my life.
• 18:28
  Speaker 6: So the Angel conversation is extremely interesting because a lot
• 18:30
  Speaker 6: of people might not know your angel investors. So that's
• 18:32
  Speaker 6: a that's the perfect three companies to invest in. So
• 18:35
  Speaker 6: Angel invest in VC world is like, you know, people
• 18:38
  Speaker 6: have been around for decades that do that with billions
• 18:41
  Speaker 6: of dollars. So you come even with a couple of
• 18:43
  Speaker 6: hundred thousand, that's not really real money in the U.
• 18:45
  Speaker 8: Different than though, Like I invested in Tumblr's B round
• 18:49
  Speaker 8: at fourteen million dollar valuation. A B round now is
• 18:52
  Speaker 8: like four hundred million. It was a different world when
• 18:54
  Speaker 8: I did it. Nobody there was nobody coming at these
• 18:57
  Speaker 8: kids like that. Back then, nobody believed in the Internet
• 18:59
  Speaker 8: like this. Like I was able to talk to Mark
• 19:01
  Speaker 8: Zuckerberg too Williams, to David Carr, like I was talking
• 19:05
  Speaker 8: to the person. It just wasn't that shine like it was.
• 19:08
  Speaker 8: It was like Hip Hop eighty five versus today basketball.
• 19:13
  Speaker 5: So for the what round did you get in in Facebook?
• 19:18
  Speaker 8: So Facebook I bought from Mark's parents two years before
• 19:23
  Speaker 8: the IPO because I became friendly with the Facebook crew
• 19:25
  Speaker 8: and Randy and Mark because Randy and his sister worked
• 19:28
  Speaker 8: at the company. I'd flown out to speak to the company.
• 19:31
  Speaker 8: I would hang with them at conferences. So one day
• 19:35
  Speaker 8: I just got a call from Randy saying, you know,
• 19:38
  Speaker 8: my parents want to sell some of the Spacebook stock
• 19:40
  Speaker 8: before the IPO because they want to move to California
• 19:42
  Speaker 8: and build a house and be near us.
• 19:44
  Speaker 7: Would you like something?
• 19:45
  Speaker 8: She didn't start, she didn't finish, saying my parents and
• 19:49
  Speaker 8: I already wired the money because I knew Facebook was
• 19:53
  Speaker 8: going to win. And then Tumblr was one of the
• 19:55
  Speaker 8: big companies out of New York because shit wasn't happening
• 19:59
  Speaker 8: in New York.
• 19:59
  Speaker 7: So tumbl out in New York.
• 20:00
  Speaker 8: And I noticed junior high kids were on Tumblr in
• 20:04
  Speaker 8: two thousand and eight, two thousand and seven, and I
• 20:07
  Speaker 8: was like, wait, that might be next because all the
• 20:09
  Speaker 8: youngsters are on it.
• 20:10
  Speaker 7: And so I got on there and then YEAHO bought
• 20:13
  Speaker 7: Tumbler for a.
• 20:13
  Speaker 5: Billion follow youth.
• 20:16
  Speaker 6: So so as far as like the Angel investment's talking
• 20:20
  Speaker 6: about the rounds, can you explain now a little bit
• 20:22
  Speaker 6: because people hear about round, seed round, fund round, A round,
• 20:24
  Speaker 6: B round, seed round, but they might not actually know
• 20:26
  Speaker 6: what that actually means.
• 20:28
  Speaker 8: Just see, you know a lot of people use different
• 20:30
  Speaker 8: terminology for the same shit. But like you know, the
• 20:33
  Speaker 8: Angel round is the initial money in. Then usually the
• 20:38
  Speaker 8: first time a company takes money, the angel, the seed
• 20:40
  Speaker 8: investment or the angel right high risk, like most of
• 20:44
  Speaker 8: my Angel investments went to zero, but high reward. You
• 20:49
  Speaker 8: come in early on something, it can get real crazy.
• 20:53
  Speaker 8: You know my angel the company called BarkBox that's about
• 20:55
  Speaker 8: to go public. That's gonna get interesting for me. You know, Angel,
• 21:00
  Speaker 8: you can get crazy. So then there's the A then
• 21:05
  Speaker 8: it just goes in. Then it goes in very simple
• 21:08
  Speaker 8: order for everybody. The A route, it's kind of the
• 21:10
  Speaker 8: first real money, you know, five million bucks, three million bucks,
• 21:14
  Speaker 8: Then the B round ten twenty million bucks, then the
• 21:16
  Speaker 8: C round that's you know when I said ten twenty
• 21:19
  Speaker 8: that's so much they took in. So they got one
• 21:20
  Speaker 8: hundred million dollar valuation and they took it to twenty
• 21:24
  Speaker 8: million dollars in Now that person invested is in for.
• 21:26
  Speaker 7: Only fifteen percent of the company. I there's that age
• 21:28
  Speaker 7: because it's one twenty post strains or twenty. So that's
• 21:31
  Speaker 7: how it goes.
• 21:32
  Speaker 8: Angel ABCD and usually buy after D you're looking at
• 21:36
  Speaker 8: going public or selling.
• 21:39
  Speaker 6: So like a couple of questions in regards to that
• 21:42
  Speaker 6: for entrepreneurs, how should they prepare themselves to approach an
• 21:46
  Speaker 6: angel investor? Like what should they already have in place?
• 21:48
  Speaker 6: Because from my understanding, a company has to have a
• 21:51
  Speaker 6: certain amount of revenue like already in place before they
• 21:54
  Speaker 6: can actually get venture capital or angel money.
• 21:56
  Speaker 3: Is that true?
• 21:56
  Speaker 8: Or no angel money you can get when you have
• 21:59
  Speaker 8: nothing thing an idea. Now that comes with privilege. Let's
• 22:05
  Speaker 8: be very honest here, and I'm not even talking white privilege.
• 22:08
  Speaker 8: I'm talking rich privilege. I know, unlimited Black Asian trans
• 22:14
  Speaker 8: You know, if you're running in money circles, you got a.
• 22:16
  Speaker 7: Shot to get money on an idea. You know.
• 22:22
  Speaker 8: One of the reasons I stopped investing, and I don't
• 22:24
  Speaker 8: invest that much. Most of my money right now is
• 22:27
  Speaker 8: going to sports cards. We can get into that before
• 22:28
  Speaker 8: we get out.
• 22:29
  Speaker 3: Of here.
• 22:32
  Speaker 8: Is it's crazy now like you can get You can
• 22:35
  Speaker 8: basically say I'm gonna build this, make a deck, go
• 22:39
  Speaker 8: to people and they give you money based on a
• 22:41
  Speaker 8: four million dollar, five million dollars six million dollars seven
• 22:44
  Speaker 8: million dollar valuation. But it's a very small group of
• 22:49
  Speaker 8: people that have access to that capital, right, and they
• 22:53
  Speaker 8: usually run from high university Stanford, Harvard, right, or they
• 22:57
  Speaker 8: run in very rich circles. Your mom and dad have
• 23:00
  Speaker 8: wealth and you know, their friends happy to write you
• 23:03
  Speaker 8: two hundred and fifty thousand dollars check at that valuation.
• 23:06
  Speaker 8: Then you use that to get another person, So.
• 23:09
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• 25:00
  Speaker 1: Coach, the energy out there felt different. What changed for
• 25:03
  Speaker 1: the team today?
• 25:04
  Speaker 2: It was the new game day scratches from the California Lottery.
• 25:06
  Speaker 3: Play is everything.
• 25:07
  Speaker 2: Those games sent the team's energy through the roof.
• 25:10
  Speaker 1: Are you saying it was the off field play that
• 25:12
  Speaker 1: made the difference on the field.
• 25:13
  Speaker 2: Hey, little play makes your day, and today it made
• 25:16
  Speaker 2: the game that's off of now, Coach.
• 25:18
  Speaker 4: One more question play the new Los Angeles Chargers, San
• 25:20
  Speaker 4: Francisco forty nine Ers and Los Angeles Rams scratchers from
• 25:23
  Speaker 4: the California Lottery. A little play can make your day.
• 25:27
  Speaker 4: Peace made responsibily. It must be eighteen years or older
• 25:29
  Speaker 4: to purchase plate or claim.
• 25:30
  Speaker 8: You know you don't need to be making money, And ironically,
• 25:34
  Speaker 8: in technology it's almost better that you're not. People like
• 25:37
  Speaker 8: to invest more in the idea. Once you start making money,
• 25:39
  Speaker 8: they have something to judge you on. It's a crazy
• 25:42
  Speaker 8: system and I'm not a That concerns me, and which
• 25:47
  Speaker 8: is why I've been hesitant to go hard in early stage.
• 25:51
  Speaker 8: I take it a little bit later where people prove
• 25:54
  Speaker 8: it a little now, no reason to take that risk.
• 25:57
  Speaker 8: So I'm aware of an A and B guy, if
• 25:58
  Speaker 8: I really get excited.
• 26:00
  Speaker 5: So when you when you actually are are going to
• 26:02
  Speaker 5: go after a company or decide to invest it, is
• 26:05
  Speaker 5: that why you created vayn or X or is that
• 26:07
  Speaker 5: something different? Right? Because because that became a holding company
• 26:09
  Speaker 5: at a certain point, right.
• 26:13
  Speaker 7: Baaner x is different. I did, so, I did angel investing.
• 26:15
  Speaker 7: I did real well.
• 26:16
  Speaker 8: Then I got hooked up with Steve Ross, the owner
• 26:18
  Speaker 8: Miami Dolphins, and he bought a piece of Vayner Media,
• 26:21
  Speaker 8: which was the first company, Vaynermedia, which later became vayn
• 26:25
  Speaker 8: or X. When I started adding companies, so I needed
• 26:27
  Speaker 8: a holding company for the companies.
• 26:29
  Speaker 7: Okay, I'll get to that in a minute.
• 26:32
  Speaker 8: When when Steve Ross invested in bought a piece excuse me,
• 26:35
  Speaker 8: a Vynroom Media, he also put up the money for
• 26:38
  Speaker 8: a fund, and I deployed twenty five million dollars out
• 26:41
  Speaker 8: of a fund as a like a fund.
• 26:44
  Speaker 7: Right.
• 26:44
  Speaker 8: So for everyone listening, because we're doing some real good
• 26:47
  Speaker 8: educating here, that means that I got Normally you get
• 26:50
  Speaker 8: paid two percent of the number to manage it. But
• 26:53
  Speaker 8: because I didn't take that from him, because he already
• 26:55
  Speaker 8: bought a piece of my company, and we're kind of
• 26:57
  Speaker 8: being homies. But I got twenty percent of it back, right,
• 27:01
  Speaker 8: So twenty percent of all the earnings. So the twenty
• 27:03
  Speaker 8: five goes and I get twenty percent of anything that happens, right,
• 27:08
  Speaker 8: you know. So I don't put up the money. I
• 27:09
  Speaker 8: make the decisions. But that gives me twenty cents on
• 27:11
  Speaker 8: a dollar. He gets eighty cents. And with that company,
• 27:14
  Speaker 8: I made a lot of smart investments. I started a
• 27:17
  Speaker 8: company with that money called Rezi rs y. Anybody who's
• 27:20
  Speaker 8: into restaurants, the Resi app.
• 27:22
  Speaker 7: That was me.
• 27:23
  Speaker 8: We sold that company for nine figures to AMX eighteen
• 27:27
  Speaker 8: months ago. I invested in Snapchat, Pinterest, Coinbase, so we
• 27:34
  Speaker 8: did real well.
• 27:35
  Speaker 6: So you talked about the holding the holding companies, Why
• 27:38
  Speaker 6: is that? Why is that employer?
• 27:41
  Speaker 7: That's important?
• 27:41
  Speaker 8: Because I had vayner Media one company, and then I
• 27:44
  Speaker 8: wanted to buy a new company called Purewow Jure whiles
• 27:47
  Speaker 8: a women's lifestyle brand dot com publisher similar to Refinery
• 27:51
  Speaker 8: twenty nine or Bustle. You know, I just stood up
• 27:55
  Speaker 8: a men's brand called one thirty seven PM that everybody
• 27:57
  Speaker 8: should check out. That's more like complex advice. So when
• 27:59
  Speaker 8: I bought that company, I didn't want to put it
• 28:01
  Speaker 8: into Banner Media because it was a different kind of company,
• 28:03
  Speaker 8: different taxes, different all that. So I created a holding
• 28:06
  Speaker 8: company called Vayner X. One side of it was Vayner Media.
• 28:09
  Speaker 8: Another side was what we called Gallery Media Group, which
• 28:12
  Speaker 8: held pure wow in it. Then we started one thirty
• 28:15
  Speaker 8: seven pm and then I started going ham. I started
• 28:19
  Speaker 8: a new company called Sasha Group after my dad, Sasha
• 28:22
  Speaker 8: to be Vayner Media for small businesses. Then I started
• 28:25
  Speaker 8: as speaking bureau Vyner Speakers. Then I started a company
• 28:28
  Speaker 8: for e commerce, Vayner Commerce. You know, I just started
• 28:32
  Speaker 8: going now and so I've got a series of businesses.
• 28:34
  Speaker 8: Now we just set up a new company called Vaynor
• 28:36
  Speaker 8: Talent where we help people build their personal brand and
• 28:39
  Speaker 8: we represent and manage some people. So now I got
• 28:42
  Speaker 8: my holding co. And the way you do that, the
• 28:44
  Speaker 8: reason I sit at the top of the holding co.
• 28:45
  Speaker 8: I'm the active CEO Vanner Media. But I got people
• 28:47
  Speaker 8: running the other companies, and you create incentive plans for
• 28:50
  Speaker 8: them at their level. It all ladders up to the
• 28:53
  Speaker 8: big level and That's where I'm at.
• 28:56
  Speaker 3: There you have it.
• 28:57
  Speaker 6: So as far as one last question about the angel,
• 29:01
  Speaker 6: what do you look for because you obviously had a
• 29:03
  Speaker 6: bunch of success Facebook, Twitter, tumba, Uber, snap, Venmo, to
• 29:08
  Speaker 6: name a few, So it's not luck. So you obviously
• 29:11
  Speaker 6: have an eye for talent more so I mean a
• 29:13
  Speaker 6: gut feeling. Yeah, but do you have anything that you like?
• 29:17
  Speaker 6: A checklist where you look for.
• 29:19
  Speaker 8: One two things, my conviction of what's going on in life,
• 29:25
  Speaker 8: and then the person.
• 29:27
  Speaker 7: So I call it the jockey and the horse. I
• 29:29
  Speaker 7: got to pick the horse. Let me give you one.
• 29:31
  Speaker 8: Right now for everybody. I'm going to make some people
• 29:33
  Speaker 8: some money today.
• 29:35
  Speaker 7: NFT.
• 29:37
  Speaker 8: NFT stands for non fungible tokens crypto art, right, so
• 29:44
  Speaker 8: on top of a theory, so this is coming. I
• 29:48
  Speaker 8: believe in it. There's gold be a lot of money lost,
• 29:50
  Speaker 8: so don't go crazy. Everyone who's listening, spend one hundred hours.
• 29:55
  Speaker 8: Let me say it slowly so it sinks in everyone's head.
• 29:57
  Speaker 8: One hundred hours, one hundred hours of education. Then maybe
• 30:04
  Speaker 8: you go buy a piece of crypto art. But I
• 30:07
  Speaker 8: now believe in NFT. I really believe in it. Now
• 30:12
  Speaker 8: I got to go find people that I believe in
• 30:13
  Speaker 8: that cold ride that horse. So I make a decision
• 30:16
  Speaker 8: on the horse. But then I got to believe in
• 30:18
  Speaker 8: the jockey. I lost a lot of money my first
• 30:21
  Speaker 8: round two thousand and seven, eight nine, ten, eleven, twelve
• 30:24
  Speaker 8: because I was right about the concept, but I was
• 30:27
  Speaker 8: wrong about the person's stomach who was running it.
• 30:30
  Speaker 7: She or he couldn't take a punch, you understand.
• 30:33
  Speaker 8: Yeah, That's what I'm looking for now, Who can take
• 30:36
  Speaker 8: a punch. That's what entrepreneurship is. Entrepreneurship is UFC, Entrepreneurship
• 30:42
  Speaker 8: is boxing. Who can take a punch. So I'm right
• 30:46
  Speaker 8: about a lot of stuff. To your point, I've got
• 30:48
  Speaker 8: a great career on that. But now what I'm spending
• 30:51
  Speaker 8: more time on.
• 30:51
  Speaker 7: Is can she do it? Is he about that life?
• 30:55
  Speaker 8: And I'm trying to spend more time on that, and
• 30:58
  Speaker 8: I think I've done better lately.
• 31:00
  Speaker 3: Yeah.
• 31:00
  Speaker 5: So so, I mean I've watched the videos, man, and
• 31:03
  Speaker 5: like you said, there are receipts, So creating and finding
• 31:06
  Speaker 5: global trends is of your thing. I watched it when
• 31:08
  Speaker 5: you said that Facebook is going to be sold to
• 31:10
  Speaker 5: i G in twenty eleven. I saw when you say Facebook,
• 31:14
  Speaker 5: So yeah, and then and then the Joe Rogan and
• 31:17
  Speaker 5: Spotify and so is n f T the next thing
• 31:19
  Speaker 5: or is this something you know that was crazy? It
• 31:22
  Speaker 5: is this else.
• 31:24
  Speaker 8: NFT is gonna happen, uh something else. I'm about audio.
• 31:28
  Speaker 8: I would talk about that a lot. Now you see
• 31:29
  Speaker 8: club I'm getting a lot of again because of Clubhouse.
• 31:33
  Speaker 7: I was about audio. I was kept yelling audio, audio, audio.
• 31:40
  Speaker 8: Premium sports cars, lebron Kobe Jordan, you know n f
• 31:46
  Speaker 8: T n FT.
• 31:47
  Speaker 7: I feel really solidified on that's great.
• 31:51
  Speaker 5: We just who you have that conversation we had We
• 31:53
  Speaker 5: had the digital so somebody text us, one of our
• 31:55
  Speaker 5: Patreon members texting us about text me about the digital
• 31:58
  Speaker 5: art in that that space. And then we had when
• 31:59
  Speaker 5: I keys, oh yeah, she said the same thing.
• 32:02
  Speaker 6: Yeah, he was explaining he was in Miami. We said
• 32:03
  Speaker 6: that with a good friend of ours, and he was
• 32:05
  Speaker 6: explaining us to us about crypto and digital art and
• 32:09
  Speaker 6: I didn't really understand it.
• 32:10
  Speaker 3: And he took like a half an hour, and he
• 32:11
  Speaker 3: was like, if you have.
• 32:12
  Speaker 6: Like an art showing and it's like that the artist
• 32:16
  Speaker 6: like leases out the image for just that virtual war.
• 32:19
  Speaker 3: Yeah, it was a whole thing.
• 32:20
  Speaker 6: And that's the first time and it's crazy that you
• 32:22
  Speaker 6: mentioned that, because that's the first time I ever heard
• 32:24
  Speaker 6: of it last week, and now you're bringing it up again.
• 32:26
  Speaker 7: Let me bring up something else that's gonna make it work.
• 32:30
  Speaker 8: The other thing I was going to answer you on
• 32:32
  Speaker 8: in combination with crypto art, like call it an NFT
• 32:35
  Speaker 8: non funcible token to like digital art, crypto art.
• 32:39
  Speaker 7: Is vr M.
• 32:42
  Speaker 8: So look, we're basically in VR now. Think about what everybody,
• 32:47
  Speaker 8: take a step back. I'm gonna make it real common sense.
• 32:50
  Speaker 8: How much time are you in your phone? Think about
• 32:55
  Speaker 8: how many minutes a day you're looking at your phone.
• 32:59
  Speaker 8: There be a rhinoceros behind you. You have no.
• 33:01
  Speaker 3: Idea, So.
• 33:06
  Speaker 8: The jump step to oculus right. AKA, I'm predicting in
• 33:13
  Speaker 8: ten fifteen years you're not gonna need some big ass
• 33:15
  Speaker 8: thing on your eyes.
• 33:16
  Speaker 7: You're gonna be contact lensed and in.
• 33:20
  Speaker 8: If we live in a virtual world six hours a day,
• 33:22
  Speaker 8: which I predict will happen to everybody who's listening here.
• 33:26
  Speaker 7: Now, I think that's ten fifteen, twenty, but I'm patient.
• 33:32
  Speaker 7: If we live.
• 33:32
  Speaker 8: Virtually you have to understand why blockchain crypto NFTs matter
• 33:38
  Speaker 8: because you can prove that you own it. It's on
• 33:42
  Speaker 8: the blockchain, it's on the leisure so you're the only
• 33:45
  Speaker 8: one with it. Now imagine if you're the only one
• 33:49
  Speaker 8: in it. If you imagine blockchain integration to VR, when
• 33:52
  Speaker 8: somebody's coming to your pad and you're.
• 33:55
  Speaker 7: Like living it, like.
• 33:56
  Speaker 8: It's gonna feel like we're living And the same reason
• 33:59
  Speaker 8: people flex, are you see where this is going? Yeah?
• 34:02
  Speaker 5: Yeah, can we go back to the collectible cards? Because
• 34:07
  Speaker 5: I know that. I mean, that's your origin, so this
• 34:08
  Speaker 5: must feel like surreal, Like yo, this is coming back.
• 34:11
  Speaker 8: The biggest reason, the biggest reason so many of my friends,
• 34:14
  Speaker 8: my brother, my best friends didn't believe me three years
• 34:16
  Speaker 8: ago is I think they thought I was thinking with
• 34:18
  Speaker 8: my heart.
• 34:21
  Speaker 7: Got it?
• 34:21
  Speaker 5: Because yeah, because I mean that was that was the beginning.
• 34:24
  Speaker 7: I was like when I was like, why is nobody
• 34:25
  Speaker 7: believe in me? Three years ago? When I was like, yo,
• 34:27
  Speaker 7: I got receipts now listen to me, And I was like,
• 34:29
  Speaker 7: oh shit. The people that believed in me the most,
• 34:32
  Speaker 7: that love me the most, that know me the most,
• 34:34
  Speaker 7: they think I'm in love right, because you're right, it
• 34:38
  Speaker 7: is my first love.
• 34:39
  Speaker 8: That's like cards is in nineteen eighty seven to nineteen
• 34:42
  Speaker 8: ninety three, that's when I became Gary Vee. Like what
• 34:45
  Speaker 8: I am built on today is those six years of
• 34:47
  Speaker 8: doing sports card shows, being with grown ass men and winning.
• 34:54
  Speaker 7: As a child.
• 34:56
  Speaker 5: Yeah, I remember that. I'm gonna let you go, but
• 34:59
  Speaker 5: I remember being that from like ninety one, I was
• 35:01
  Speaker 5: collecting baseball cards and basketball cards and Marvel cards, and
• 35:05
  Speaker 5: I was like, I gotta say these. I think the
• 35:06
  Speaker 5: most valuable one I could think we had was a
• 35:08
  Speaker 5: Ken Griffey Junior rookie card. And I'm like, I'm holding
• 35:10
  Speaker 5: this forever.
• 35:11
  Speaker 7: Damn, he's gonna.
• 35:13
  Speaker 5: I still have it. It's like worth like I think
• 35:15
  Speaker 5: it's Mint nine or something like that. It might be
• 35:17
  Speaker 5: worth like six seven hundred dollars, but I'm like, I'm
• 35:19
  Speaker 5: keeping this forever.
• 35:20
  Speaker 6: So what's the deal with this new virtual wave that
• 35:22
  Speaker 6: you're speaking of? With that, I'm not familiar with this
• 35:24
  Speaker 6: whole situation. So what is this virtual cards?
• 35:27
  Speaker 5: No, like the trading cards, like baseball cards.
• 35:29
  Speaker 3: I know, but like it is like a new age
• 35:30
  Speaker 3: of that. There is something.
• 35:32
  Speaker 8: There is two things brewing. There's NBA top Shop. I
• 35:35
  Speaker 8: don't know if you've seen that, but that's.
• 35:36
  Speaker 5: Oh I think I did. Yeah. Yeah, they're like the holograms.
• 35:39
  Speaker 8: That's well, they're like highlights highlights, Yeah, on the blockchain.
• 35:43
  Speaker 8: So that's we're talking a little bit now with NFT
• 35:46
  Speaker 8: the ship we were talking about earlier and be a
• 35:48
  Speaker 8: top shops huge and there is a soccer one proper
• 35:51
  Speaker 8: football coach. So Rare built on top of ethereum okay,
• 35:55
  Speaker 8: And that's the word people starting to hear now, right,
• 35:57
  Speaker 8: because that's different than bitcoin. But the other thing that
• 36:00
  Speaker 8: has heat because it's a platform that people build on
• 36:02
  Speaker 8: top of, like so Rare. So yeah, there's a little
• 36:07
  Speaker 8: bit of that ruin. But yeah, the sports card thing
• 36:09
  Speaker 8: three years ago, I saw it. I'm like, this is next,
• 36:12
  Speaker 8: this is next. And you know again, like I said earlier,
• 36:17
  Speaker 8: Charlie Demillio, sports Cards, Uber, Gunna, little Keyed, you know, Snapchat,
• 36:25
  Speaker 8: like it's all the same game for me, What do
• 36:27
  Speaker 8: I see that nobody else sees as easily as I
• 36:30
  Speaker 8: see it? Am I tricking my I always ask myself, there,
• 36:33
  Speaker 8: am I tricking myself? So I double check a triple check,
• 36:36
  Speaker 8: a quadruple check, and.
• 36:37
  Speaker 7: The receipts are there. The YouTube videos of me and
• 36:39
  Speaker 7: Charlie Demilio.
• 36:40
  Speaker 8: Before she went there, the videos of me and Keyed
• 36:43
  Speaker 8: and Gunna there, they're there.
• 36:47
  Speaker 6: So your social media acumen is highly respecting one of
• 36:51
  Speaker 6: the best to have a do in social media. So
• 36:53
  Speaker 6: talking about the next phase where we at next, obviously
• 36:56
  Speaker 6: Clubhouse TikTok.
• 36:57
  Speaker 3: How do you feel?
• 36:58
  Speaker 6: Like do you feel because I think face just an
• 37:00
  Speaker 6: noow something that they're going to do something similar to
• 37:02
  Speaker 6: what Clubhouse has going.
• 37:04
  Speaker 3: Is it here to stay or is it the next vine?
• 37:06
  Speaker 8: It's it's Snapchat. Let me explain, Clubhouse is Snapchat. Snapchat's
• 37:12
  Speaker 8: still here. Remember one's like I remember when it's like
• 37:14
  Speaker 8: it's dead. I'm like, it's not dead. It got dented.
• 37:16
  Speaker 8: Instagram gave it a punch. You know, it's a good Now.
• 37:19
  Speaker 8: It might have lost it might have it definitely fell down.
• 37:22
  Speaker 9: It got standing eight, yeah, at least the standing eight
• 37:25
  Speaker 9: and probably lost that fight for a minute, but it's
• 37:28
  Speaker 9: come back to you know, the rematch always matters, right,
• 37:31
  Speaker 9: And Snap is doing quite well.
• 37:33
  Speaker 7: They're building a really nice company.
• 37:35
  Speaker 8: But Instagram took off even more because of it, So
• 37:39
  Speaker 8: stories became a.
• 37:41
  Speaker 7: Format not just an app. Got it.
• 37:45
  Speaker 8: So now you have Snap doing well, but every platform Twitter, LinkedIn, YouTube, Facebook,
• 37:51
  Speaker 8: Instagram has stories. I think the same thing's gonna happen
• 37:54
  Speaker 8: with Clubhouse. Clubhouse is going to continue to innovate and
• 37:57
  Speaker 8: do its thing. But I believe that every single platform, Facebook, Instagram,
• 38:03
  Speaker 8: LinkedIn Twitter are all going to have clubhouse like dynamics
• 38:08
  Speaker 8: in it, and it's going to be a feature in
• 38:11
  Speaker 8: the biggest platforms in the world.
• 38:13
  Speaker 5: So can a clubhouse survive? Because we saw this with
• 38:16
  Speaker 5: Vine when they had the eight second clip and then
• 38:18
  Speaker 5: Instagram took it.
• 38:19
  Speaker 8: No, that's just you know, that's where people get their
• 38:21
  Speaker 8: history wrong. Vine won Let me explain, Vine sold their
• 38:25
  Speaker 8: company to Twitter. Vine died because the guys left. Vine
• 38:30
  Speaker 8: didn't have to die. Vine took the bag. Let's when
• 38:36
  Speaker 8: no Snap of course again, look at Snap. Snap's just
• 38:40
  Speaker 8: fine at all time highs on its stocky.
• 38:43
  Speaker 3: I was just about to say stock is going well.
• 38:46
  Speaker 8: Yeah, so yes, man, of course clubhouse can now. Snap
• 38:51
  Speaker 8: was probably further along when that feature happened on Instagram.
• 38:55
  Speaker 8: So a clubhouse has to worry about is if all
• 38:59
  Speaker 8: these companies come adam from all different directions, can they
• 39:02
  Speaker 8: continue to grow or will people do what happened?
• 39:05
  Speaker 7: You know, I'm sure you remember this.
• 39:06
  Speaker 8: When Instagram did that thing, Everyone's like, oh good, I
• 39:10
  Speaker 8: don't have to be on Snapchat because they're in secure
• 39:11
  Speaker 8: because they only had a thousand followers, they didn't had
• 39:13
  Speaker 8: a million over here, like everyone's on their insecure shit.
• 39:15
  Speaker 8: But I would staying on both because attention is attention.
• 39:18
  Speaker 8: So what you know right now people are insecure. They're
• 39:20
  Speaker 8: not even in clubhouse. They don't have an invite. So
• 39:23
  Speaker 8: when Twitter pops it up or Instagram pops it up,
• 39:25
  Speaker 8: they're like, yeah, you know what I mean, I don't
• 39:27
  Speaker 8: have to go there. I'm not behind. So that's what
• 39:31
  Speaker 8: That's what clubhouse has to worry about. What about TikTok,
• 39:35
  Speaker 8: You know, TikTok is a beast, TikTok has it's just
• 39:40
  Speaker 8: on fire. I think people are completely confused what's going on.
• 39:42
  Speaker 8: If you're under twenty five, it's TikTok, Comma.
• 39:45
  Speaker 7: Instagram and it's not even close. TikTok will be interesting.
• 39:51
  Speaker 8: They're so about their world, their algorithm finding creativity. If
• 39:57
  Speaker 8: you ask me which platforms most likely to do audio
• 40:02
  Speaker 8: like that, I would say it's TikTok and Snap. I
• 40:05
  Speaker 8: don't see a shot that LinkedIn YouTube and Facebook and
• 40:09
  Speaker 8: Instagram don't do it.
• 40:11
  Speaker 7: Twitter's already done it.
• 40:14
  Speaker 6: Yeah, it's interesting because it's like for entrepreneurs, you get
• 40:18
  Speaker 6: comfortable with one platform, and then another platform comes out
• 40:21
  Speaker 6: and it's like you're spinning in all different directions. So
• 40:23
  Speaker 6: what's your advice for people that may not have a
• 40:26
  Speaker 6: budget to hire, you know, a whole staff, and it's
• 40:28
  Speaker 6: like they just focus on one thing. They got Instagram
• 40:30
  Speaker 6: figured out, and now they kind of, like you said,
• 40:32
  Speaker 6: they built a nice following on Instagram and they feel
• 40:34
  Speaker 6: like they got to start at zero on TikTok or
• 40:36
  Speaker 6: zero on clubhouse multiple things.
• 40:39
  Speaker 7: One crying about it and could do shit.
• 40:43
  Speaker 8: It's the game, sorry, like you know, like you know,
• 40:48
  Speaker 8: like people had people had MTV and BT figured out
• 40:51
  Speaker 8: and Naster came along that fucked up their.
• 40:53
  Speaker 7: Game, right, Shit happens. Sorry.
• 40:56
  Speaker 8: If you're an entrepreneur, you're in the business of getting
• 40:59
  Speaker 8: punched in the face. Nobody owes you anything. So that's
• 41:04
  Speaker 8: number one, that's what I tell him. Number two, you
• 41:06
  Speaker 8: don't start at zero. If you've got a million followers
• 41:08
  Speaker 8: on Instagram, you post a little photo, I'm gonna be
• 41:11
  Speaker 8: on clubhouse APM, you know what I mean. So you're
• 41:15
  Speaker 8: not starting at zero. Your audience is moving with you.
• 41:18
  Speaker 8: I got half a million followers already on Clubhouse. I've
• 41:21
  Speaker 8: barely been on becuse I've been busy, you know what
• 41:22
  Speaker 8: I mean. You don't start at zero, your equity travels.
• 41:26
  Speaker 5: Yeah, can we tell Can I talk about one of
• 41:28
  Speaker 5: my favorite quotes, as you said, it was, it's the
• 41:30
  Speaker 5: empty the bucket, and it's true in relationships, and it
• 41:33
  Speaker 5: was like I was living that. I was like, it's
• 41:36
  Speaker 5: tough to be in a marriage where you you have
• 41:38
  Speaker 5: something on your mind that you you you fest it
• 41:40
  Speaker 5: because after a while the bucket overflows. But can you
• 41:43
  Speaker 5: talk about the points of that in business of empty
• 41:46
  Speaker 5: in the bucket.
• 41:47
  Speaker 8: It's life resentments of problem And for me, I can
• 41:51
  Speaker 8: deal with I can eat shit. I can fill that
• 41:53
  Speaker 8: bucket because I'm a big picture. I'm empathetic. But even
• 41:57
  Speaker 8: for me, it tips over. And for my dad he
• 41:59
  Speaker 8: was the reverse. Said to my dad, Dad, your buckets
• 42:01
  Speaker 8: the size of this cup. My buckets the size of
• 42:04
  Speaker 8: the ocean. That's where you and I are different. He
• 42:06
  Speaker 8: would get triggered quick, you know. And for me, I
• 42:09
  Speaker 8: would just eat shit, eat shit. It was even my leverage,
• 42:11
  Speaker 8: you know, I would like but like the reality is
• 42:14
  Speaker 8: candor matters.
• 42:15
  Speaker 7: Now, I like kind candor. If you're gonna tell somebody
• 42:17
  Speaker 7: the truth, deliber it with.
• 42:18
  Speaker 8: Some compassion, not like yo, you stink, you know what
• 42:21
  Speaker 8: I mean, like you know, like you got to think
• 42:23
  Speaker 8: that through. But yeah, you have to be careful of resentment.
• 42:26
  Speaker 8: You have to be careful of holding shit in because
• 42:29
  Speaker 8: it's not sustainable that shit's gonna come out either in
• 42:32
  Speaker 8: you doing bad behavior right, alcohols like people, humans need
• 42:37
  Speaker 8: escape from unhappiness, you know, And so you got to
• 42:41
  Speaker 8: get shit off your chest. And so I think a
• 42:42
  Speaker 8: lot about that, and I've historically not been great at it.
• 42:45
  Speaker 8: I've been lucky because my bucket's an ocean, but even
• 42:48
  Speaker 8: the ocean overflows at times, and those have not been
• 42:51
  Speaker 8: good events in my life. And I'm trying to stay
• 42:53
  Speaker 8: away from that, and so I'm trying to empty it
• 42:55
  Speaker 8: more often. I'm emptying it. Emptying the bucket means go
• 42:58
  Speaker 8: and have kind candor and talk shit out. Communication heals everything,
• 43:03
  Speaker 8: even the hard talks. And and and when you're most upset,
• 43:06
  Speaker 8: you have to be most compassionate to the other side,
• 43:09
  Speaker 8: not the other way around, because if you becoming hot, they're
• 43:11
  Speaker 8: going to react hot, and the next thing you know,
• 43:13
  Speaker 8: you come to blows, whether physically or verbally, and that's
• 43:16
  Speaker 8: never a good thing.
• 43:17
  Speaker 5: Becomes a tsunami exactly.
• 43:20
  Speaker 6: One last before we wrap underpriced attention. I know you're
• 43:23
  Speaker 6: a big one to obviously social media, but for entrepren
• 43:26
  Speaker 6: is that is that the only way to get underpriced
• 43:28
  Speaker 6: attention these days? Or are there other hacks that you know,
• 43:31
  Speaker 6: business owners, entrepreneurs, creatives can go about to get their
• 43:35
  Speaker 6: brand out there and the name out.
• 43:36
  Speaker 8: There that the internet is underpriced attention or doing like
• 43:39
  Speaker 8: a stunt, right, like if you like paint a street
• 43:43
  Speaker 8: or something, or like, you know, like you got to
• 43:44
  Speaker 8: do something like shocks the world in real life ral
• 43:47
  Speaker 8: go viral, go viral.
• 43:48
  Speaker 7: But that's hard, it's hard hard.
• 43:51
  Speaker 8: Whereas on the Internet, LinkedIn's organic reaches through the roof,
• 43:55
  Speaker 8: TikTok's organic. You could be nobody, quote unquote no audience,
• 43:59
  Speaker 8: make one talk the first one and go off. How
• 44:02
  Speaker 8: do you not take advantage of that?
• 44:04
  Speaker 7: Right? Clubhouse right now? How do you not go on?
• 44:06
  Speaker 8: If you're trying to build an audience, you should be
• 44:07
  Speaker 8: living on clubhouse people just looking for rooms and new
• 44:10
  Speaker 8: people to follow. So, yeah, the Internet and social networks
• 44:14
  Speaker 8: especially are the spot. But it's the content you put
• 44:19
  Speaker 8: into it that's contextual.
• 44:22
  Speaker 6: Yeah, it's all about content.
• 44:24
  Speaker 3: Content is king and its contin king. Gary. It's been
• 44:29
  Speaker 3: a pleasure, brother, This is you know what this is.
• 44:32
  Speaker 5: This has been long overdue. Two years ago we ran
• 44:34
  Speaker 5: into you at the case with Yeah, and we said, look,
• 44:37
  Speaker 5: you remember that.
• 44:38
  Speaker 7: I remember? Are you kidding me?
• 44:39
  Speaker 8: You know much pressure been feeling about this interview? It
• 44:42
  Speaker 8: was it was documenting your fan base is harassing me.
• 44:45
  Speaker 8: I feel guilty and shit because I fuck with you guys,
• 44:48
  Speaker 8: and I'm just trying to balance my life out of
• 44:50
  Speaker 8: your busiest ship and like and then you know, like
• 44:52
  Speaker 8: the way life actually works, you end up doing somebody
• 44:54
  Speaker 8: else's thing before like that I just met last week
• 44:56
  Speaker 8: and I still know in the back of my head
• 44:57
  Speaker 8: I got these two good looking dudes that I got
• 44:59
  Speaker 8: to do with this with and so like, I'm fucking
• 45:01
  Speaker 8: happy as shit.
• 45:02
  Speaker 3: We finally did Yeah, I'll put it on Instagram.
• 45:06
  Speaker 6: It was like ten thousand like tag them, Yeah.
• 45:10
  Speaker 7: We did this. Man. I'm cheering for you guys. Heavy.
• 45:12
  Speaker 8: It's been fun to watch from afar you continue to
• 45:14
  Speaker 8: build bricks over these last two years.
• 45:17
  Speaker 7: I cheer it for you. Heavy.
• 45:18
  Speaker 8: If I can ever get you somebody you can't get
• 45:19
  Speaker 8: tom A. I'm a DM away and uh and I
• 45:22
  Speaker 8: hope you have a great, great grade twenty twenty one.
• 45:25
  Speaker 6: I appreciate that broll and shout out to Charlamagne for
• 45:27
  Speaker 6: connecting the dots on you.
• 45:28
  Speaker 7: Yeah, yeah, shot the god put the final piece in the.
• 45:32
  Speaker 5: He's like, I had no problem get yeah, man, but yeah,
• 45:35
  Speaker 5: just you're a man. Your word then, And I'm so
• 45:38
  Speaker 5: happy that we got it done. And with neighbors on
• 45:40
  Speaker 5: the charts too, so it makes it makes perfect sense.
• 45:41
  Speaker 8: He said, I'm sure you guys are doing real work.
• 45:43
  Speaker 8: I'm really proud of that. That that little that little
• 45:46
  Speaker 8: humber brag you just put out.
• 45:47
  Speaker 7: It's real.
• 45:47
  Speaker 8: I'm proud of you guys. You're doing real work. It's
• 45:49
  Speaker 8: bricked by brick. Listen, I did Wine Library TV for
• 45:52
  Speaker 8: eighteen months. Nobody knew who the fuck I was. I
• 45:54
  Speaker 8: told you guys earlier in thirteen years, fifty thousand times
• 45:58
  Speaker 8: more people gonna know who I am. I'm just starting too.
• 46:00
  Speaker 8: We're all on our journey, and it's the journey. It's
• 46:03
  Speaker 8: the bricks, you know what I mean? Like, I swear
• 46:07
  Speaker 8: to God, you might not believe this. I don't know
• 46:09
  Speaker 8: my numbers, I don't know where I'm in the charts.
• 46:11
  Speaker 8: It's just, you know, like I'm just so tunneled back
• 46:14
  Speaker 8: to the horse and the jockey. You know those horses
• 46:16
  Speaker 8: they put the blinders on the sides, like I don't
• 46:19
  Speaker 8: know where I rank. I don't know where it is.
• 46:21
  Speaker 8: I don't you know. People trying to go me into
• 46:23
  Speaker 8: the shit all the time.
• 46:25
  Speaker 7: I'm just focused.
• 46:26
  Speaker 8: I'm in my cocoon, I'm in my silence, I'm in
• 46:29
  Speaker 8: my zone. I'm just putting in work in the dirty.
• 46:31
  Speaker 8: I'm not at the equinox. I'm in at a dirty
• 46:33
  Speaker 8: gym that smells like shit getting in my reps.
• 46:37
  Speaker 7: You know what I mean.
• 46:38
  Speaker 5: Yeah, that's it.
• 46:39
  Speaker 3: That's like that vibe.
• 46:43
  Speaker 5: Begetting caught in that. Like people are like, oh, you
• 46:45
  Speaker 5: guys are doing so great, and we're just like so
• 46:47
  Speaker 5: like looking ahead to what's coming, Like, yeah, we gotta
• 46:49
  Speaker 5: stay focused.
• 46:50
  Speaker 8: I tell my friends all the time, don't get fancy
• 46:52
  Speaker 8: until it's time to get fancy.
• 46:53
  Speaker 7: Whoever holds their breadth the longest wins that bars out here.
• 46:59
  Speaker 6: Baby, I appreciate you, brother, all right, bro.
• 47:05
  Speaker 5: Well.
• 47:06
  Speaker 3: Shout out to Gary V.
• 47:07
  Speaker 6: Man legendary content as always, good dude right there. Shout
• 47:11
  Speaker 6: out to Charlamagne and shouting Nicole Russell for for helping
• 47:13
  Speaker 6: out with that as well.
• 47:14
  Speaker 8: Man.
• 47:14
  Speaker 3: Yeah so housekeeping.
• 47:16
  Speaker 5: Items, yeah, Man, shout everybody on patreon dot com. You
• 47:18
  Speaker 5: know that it's our proud to paid program, our top
• 47:21
  Speaker 5: tier tier five. You have access to E y L University,
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  Speaker 5: the number one school for anything business, finance and entrepreneurship.
• 47:28
  Speaker 8: Uh.
• 47:28
  Speaker 5: So, shout to all the earners that are part of that,
• 47:30
  Speaker 5: and shout everybody to supporting to merch and yeah, shout
• 47:33
  Speaker 5: out to everybody that has been patient with the merch
• 47:34
  Speaker 5: as well. I can't I don't want to ignore that
• 47:37
  Speaker 5: you have been extremely patient and understanding of the process,
• 47:40
  Speaker 5: and so everybody's gonna get that stuff. Uh, don't worry, earners,
• 47:43
  Speaker 5: We got y'all.
• 47:44
  Speaker 3: All right, guys, thank you for rocking with us for
• 47:45
  Speaker 3: see you next week. Peace.
• 47:47
  Speaker 2: Peace, my graduates from my school being forced back drops drop.
• 47:55
  Speaker 3: Mike, drop back drop.
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