Bonus: Surfing the Whirl of Reorientation
The conversation continues with Brian Rivera and Mark McGrath—The Whirl of Reorientation—explaining John Boyd’s OODA Loop framework (Observe, Orient, Decide, Act) and its application to organizational performance and decision-making. Then Brian and Mark discuss the influence of Marshall McLuhan on their work as organizational consultants.
Key Themes: John Boyd
Boyd’s Core Question: How do we win in a world moving faster than we can process it? Boyd addressed a fundamental challenge: How do we win in a world moving faster than we can process it? His framework describes what successful people…
The skinny
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