Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
How Google Rewards Content Freshness
In this episode, Lucas and Luna dive into how search engines prioritize content freshness over static authority. They examine a specific case where a niche blog overtook a legacy publisher by updating key data points quarterly. The discussion covers the mechanics of freshness signals, the role of structured data in signaling updates, and practical strategies for maintaining evergreen relevance without sacrificing depth. Listeners will learn why stale content can hurt rankings even with strong backlinks and how to audit existing pages for decay.
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The skinny
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