Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Ferraris Kept a Family Business Alive Through Five Wars
In episode 93 of Family Business Stories with Fexingo, Lucas and Luna explore how Italy's Ferrari family—unrelated to the carmaker—built and preserved a luxury textile mill through five wars, two world depressions, and the rise of fast fashion. The episode zeroes in on one specific decision in 1954: when third-generation owner Umberto Ferrari turned down a contract from a rising American mass-retailer to focus on high-end woollens for Italian tailoring houses. That bet kept the mill alive when cheaper competition flooded the market. We walk through the succession mechanics, the role of…
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