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Emotion, AI Search and the New Rules of Digital Marketing
In this episode of Digital Marketing Today, we unpack two major developments redefining digital marketing strategy across SEO, EDMs, paid media, and content. First, we look at Samsung’s latest premium TV campaign and what it reveals about the future of digital advertising. Rather than leading with technical specs, Samsung connects its message to emotion, culture, and real-world outcomes—using football fandom, the lead-up to the 2026 World Cup, and Thierry Henry to make its product feel relevant to lifestyle and identity. We explore what this means for marketers across Google Ads, Meta…
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