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Roof Coatings with Larson Home Services · Ask The Experts

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  Speaker 1: Eight oh nine thirteen ten wib A and Ask the Experts,
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  Speaker 1: joined this morning by Andrew Larson. Andrew, of course comes
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  Speaker 1: to us from Larsen Home Services Online Larsenhomeservices dot com.
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  Speaker 1: That's l A R S O N Home Services dot com.
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  Speaker 1: All one word. They're telephone number six. So eight five
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  Speaker 1: three five forty three forty three. That's five three five
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  Speaker 1: forty three forty three. Andrew, how are you doing this week?
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  Speaker 2: I'm doing awesome like always. Yeah, I mean, I got
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  Speaker 2: nothing to complain about.
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  Speaker 1: It's uh, it's it's life is good, isn't it.
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  Speaker 2: Life is great? And you know by the end of
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  Speaker 2: the day, I might not be staring at brown grass. Yes,
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  Speaker 2: this is like you know, I say, if it's going
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  Speaker 2: to be cold, you might as well have some snow.
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  Speaker 1: You are and for folks to know you are very
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  Speaker 1: much an optimist and you are also I think one
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  Speaker 1: of the one of the things that I think lifts
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  Speaker 1: your spirit and why you're a very optimistic, very positive
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  Speaker 1: person is you're able to help people day in and
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  Speaker 1: day out through Larsen Home Services with all sorts of
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  Speaker 1: different different issues in different troubles. And we're going to
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  Speaker 1: talk roof coating this week. And when I think roof coating,
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  Speaker 1: I think snow. But I'm gonna guess we're not talking
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  Speaker 1: about snow covering.
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  Speaker 2: That's a good one radio for a while.
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  Speaker 1: I've tried it once in a while and dabbled here.
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  Speaker 2: There's good. Yeah.
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  Speaker 1: So what are we talking about though? What is the
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  Speaker 1: roof coating we're talking about?
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  Speaker 2: Well, so there are lots of different roof coatings, So
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  Speaker 2: like when we talk about coating, we're talking about some
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  Speaker 2: sort of some sort of liquid that is sprayed onto
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  Speaker 2: a roof to hopefully increase the waterproofing and or the
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  Speaker 2: longevity of the roof. There's been roof coatings or roof
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  Speaker 2: painting around for industrial or commercial flat roofs for a
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  Speaker 2: long time. You know, as most people you look up
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  Speaker 2: at an industrial commercial building, typically the roofs are somewhat flat,
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  Speaker 2: you know, somewhort of a EPDM or rubber membrane, and
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  Speaker 2: they can get dry and they can crack over time.
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  Speaker 2: Instead of replacing the whole thing, they can spray some
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  Speaker 2: sort of coating on there that will help with waterproofing
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  Speaker 2: or make it completely waterproof again, and sometimes just help
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  Speaker 2: penetrate the membrane itself and actually make it last longer,
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  Speaker 2: almost like a moisturize moisturizer, almost like facial stuff.
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  Speaker 3: If anybody here's listening with little girls, like the only
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  Speaker 3: thing that they care about nowadays thanks to YouTube, is
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  Speaker 3: facial routines.
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  Speaker 2: Sorry, I just it just went on moisturizers and I
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  Speaker 2: get it every single night my nine year old. My
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  Speaker 2: nine year old has to go through her nighttime the same.
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  Speaker 2: But whatever, you know, I used to watch Woody Woodpecker.
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  Speaker 2: They watch facial routine. Sure, Woody Woodpecker was a lot cheaper.
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  Speaker 2: I will add that, so okay, sorry squirrel. But now
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  Speaker 2: people are seeing a lot more stuff come to the market,
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  Speaker 2: as in roof coatings or actual residential asphalt roofs. And
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  Speaker 2: there's a big one out there, and I just I
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  Speaker 2: don't want to like advertise for anybody, but it rhymes
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  Speaker 2: and acts, but it's it's a it's a coating that
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  Speaker 2: goes on the roof and it's mostly bio oils. And
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  Speaker 2: what they do is they penetrate or not necessarily penetrate.
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  Speaker 2: There's a slight penetration to the actual shingle and it
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  Speaker 2: will actually darken or make the roof look newer. It
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  Speaker 2: will also like moisturize the shingles, so when shingles start
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  Speaker 2: to get dry and brittle and crack, this will actually
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  Speaker 2: moisturize them, supposed to give it more life and and
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  Speaker 2: and they can work. How much more life that specific
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  Speaker 2: product gives I don't exactly know, But what I'm excited
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  Speaker 2: to talk about is something that Larsen and Kini Home
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  Speaker 2: Service that are going to start doing here soon in
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  Speaker 2: the Wisconsin area. And I don't want to say the
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  Speaker 2: name of the product yet because the deal isn't officially done,
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  Speaker 2: but it's been a work in product, like a year
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  Speaker 2: work in progress to be able to get this product
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  Speaker 2: exclusive exclusively here in Wisconsin. But this product actually so
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  Speaker 2: I talk a lot about our restore program because we've
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  Speaker 2: always wanted to do what's best for our customer and
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  Speaker 2: best for our clients, and just replacing their roof all
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  Speaker 2: the time is not necessarily the best thing. I'll admit,
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  Speaker 2: it's what we used to do. We showed up to
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  Speaker 2: your house and it was five years old and it
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  Speaker 2: was leaking, Well, you need a new roof. Well that's
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  Speaker 2: not the best thing for the homeowner. It's not the
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  Speaker 2: best thing for Mother Earth feed throwing all of those
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  Speaker 2: shingles in landfills, and it costs a homeowner a lot
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  Speaker 2: of money when it's really not necessary. If your roof's
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  Speaker 2: only five years old and it's leaking, there's a fixable
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  Speaker 2: problem there without replacing the entire roof, even though most
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  Speaker 2: contractors are just going to want to replace the roof
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  Speaker 2: because honestly, it's easier something times to just tear it
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  Speaker 2: off and start over, and it's more revenue. But we've
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  Speaker 2: kind of refined the restore process. Now. What we want
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  Speaker 2: to add is a roof coating product that not only
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  Speaker 2: can help restore your roof, but revive it. And this
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  Speaker 2: product actually will penetrate into the shingles and change the
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  Speaker 2: molecular makeup of the asphalt shingle on a nano level. Gosh,
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  Speaker 2: I am not that smart. I read all of that,
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  Speaker 2: but I have seen the experiments, I've seen the tests,
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  Speaker 2: and what it does is not only does it moisturize
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  Speaker 2: your roof, but it makes your roof more waterproof and
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  Speaker 2: increases the elasticity of the shingles, essentially turning Class one
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  Speaker 2: two three shingles for impact into more of a class
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  Speaker 2: four rated shinkle so we can take a roof. Say
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  Speaker 2: we come to your house, you got a leak. Your
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  Speaker 2: roof is we estimate ten years old. Definitely not over
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  Speaker 2: that that roof shouldn't have to be replaced. But we
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  Speaker 2: can come restore and revive your roof, meaning fix the
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  Speaker 2: problems that are leaking. It's typically flashing a chimney pipe, boots,
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  Speaker 2: stuff like that, and then revive it with our roof coating,
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  Speaker 2: giving you years of extra life with a warranty. Now,
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  Speaker 2: I know a lot of roofers would listen to this
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  Speaker 2: and go, oh my gosh, they're kind of setting themselves
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  Speaker 2: up for failure because we're going to fix roofs that
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  Speaker 2: somehow somebody could replace. Again. We're trying to do what's
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  Speaker 2: best for the homeowner, and we like to think that
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  Speaker 2: if we come and restore and revive your roof, years
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  Speaker 2: down the road, when it's time for a new roof,
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  Speaker 2: you call us back. But instead of going out and
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  Speaker 2: spending fifteen twenty thirty forty, we've done some big roofs
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  Speaker 2: one hundred thousand dollars one hundred thousand dollars on a
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  Speaker 2: new roof when it's not necessary, not necessary what if
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  Speaker 2: we can restore and revive your roof for five thousand
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  Speaker 2: dollars and give you ten more years for that roof.
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  Speaker 2: So that's we're super super excited about it. In the
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  Speaker 2: very near future, we will have podcasts on it, We
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  Speaker 2: will have videos on experiments that we do, will have
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  Speaker 2: the science behind it showing people how it works. Again, now,
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  Speaker 2: it's not for every roof. Some roofs are past that point.
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  Speaker 2: The ones that aren't. We want to give homeowners an
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  Speaker 2: option to restore and revive rather than just tear it
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  Speaker 2: off and replace it if our inspection deems that that
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  Speaker 2: will be effective. So again, what's best for the homeowner,
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  Speaker 2: what's best for the environment, Not always to tear off
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  Speaker 2: and replace, but to restore and revive that roof. I'm
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  Speaker 2: giving people years. It's something I'm really excited about. Gosh,
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  Speaker 2: I wanted to talk about it last week. It's not
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  Speaker 2: quite done. Like I said, it's a big deal. It
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  Speaker 2: is a dealership type agreement, and they don't really like
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  Speaker 2: to give They don't like to give these agreements to
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  Speaker 2: population centers any bigger than one hundred and fifty thousand
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  Speaker 2: per contract. Oh well, I asked for four million and
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  Speaker 2: it sounds like we're going to make that happen. Four
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  Speaker 2: million people in population, so we're going to be able
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  Speaker 2: to promote this all over the entire state and help
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  Speaker 2: people everywhere. So super excited to get the info out,
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  Speaker 2: get some videos out, and show people how it actually works.
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  Speaker 1: Really exciting stuff. And I know one of the things
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  Speaker 1: that's important to you is as we talk about bringing
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  Speaker 1: new new techniques, new products on board at lur slop Services,
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  Speaker 1: folks that don't know Andrew does a ton of work
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  Speaker 1: behind the scenes and research and bringing this stuff to
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  Speaker 1: the folks here. And it's a great thing about working
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  Speaker 1: with Andrew. It starts with Andrew and the team at
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  Speaker 1: large Snome Services and then goes throughout everybody at lur
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  Speaker 1: slom Services understanding of these great products, these great options,
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  Speaker 1: these great opportunities for you to do what's right for
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  Speaker 1: you your home, the environment, your pocketbook, all of those things.
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  Speaker 1: Is a great thing about working with Andrew and the
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  Speaker 1: team at Larsnome Services. You can learn more online Larsenhomeservices
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  Speaker 1: dot com. That's l A R s O n Home
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  Speaker 1: Services dot com, Facebook and social media. Make sure you
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  Speaker 1: are following Andrew and the team at Larsnome Services. It
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  Speaker 1: is Larsen Home Services. You can find them there. Speaking
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  Speaker 1: of those podcasts, you can get the they got the
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  Speaker 1: YouTube videos up there. They've got the podcast links as well.
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  Speaker 1: Again at all available to you on social media. Most
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  Speaker 1: important this morning. If you've got questions about your roof,
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  Speaker 1: you haven't had an inspection recently, or you're seeing something
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  Speaker 1: that just doesn't look right or seem right, give them
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  Speaker 1: a call. Larsome Services six oh eight five three five
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  Speaker 1: forty three forty three. That's five three five four three
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  Speaker 1: four three Andrew, it's always great chatting with you. You
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  Speaker 1: enjoy this great day and we'll do it all again
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  Speaker 1: real soon.
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  Speaker 2: All right, talk you next week.
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  Speaker 1: Kevin ham hams Arborcare. He comes your way next right
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  Speaker 1: here on thirteen ten wib A